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2019 PARTNERSHIP PACKET CELEBRATEFAIRFAX.COM | FALLFORFAIRFAX.COM v
2019 PARTNERSHIP PACKET TABLE OF CONTENTS
WHAT TO EXPECT Celebrate Fairfax, Inc. Overview Celebrate Fairfax! Festival – About the Event – Activation Opportunities – Our Audience & Reach
Fall For Fairfax KidsFest – About the Event – Activation Opportunities – Our Audience & Reach
Year-Round Partnerships Next Steps & Contact Information
CelebrateFairfax.com | FallForFairfax.com
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CELEBRATE FAIRFAX, INC. OVERVIEW
Celebrate Fairfax, Inc. is a 501(c)(3) non-profit dedicated to the celebration of Fairfax County and its communities. With two signature festivals and countless year-round programs, Celebrate Fairfax offers unique and dynamic opportunties for you to engage with Northern Virginia residents.
OUR SIGNATURE FESTIVALS
June 7 – 9
Oct 5 – 6
3 Day Festival
2 Day Festival
75,000+ People
25,000+ People
5 Million+ Impressions
300,000+ Impressions
CelebrateFairfax.com | FallForFairfax.com
CELEBRATE FAIRFAX! FESTIVAL ABOUT THE EVENT
SUMMER STARTS HERE! NORTHERN VIRGINIA’S LARGEST COMMUNITYCELEBRATION
The Celebrate Fairfax! Festival is a music
festival & county fair hybrid that features nationally renowned headline performers, a full-service carnival, silent disco, brewfest and more! Over the last 37 years, the Celebrate Fairfax! Festival has become the official start of Summer for our 75,000+ attendees.
2017
POSTE
R
CELEBRATE FAIRFAX! FESTIVAL AT A GLANCE
DATES: JUNE 7-9
1,000 17,000 75,000 ATTENDEES VOLUNTEERS PAGE LIKES
ER POST 8 1 20
CelebrateFairfax.com | @CelebrateFairfax
CELEBRATE FAIRFAX! FESTIVAL BRAND INTEGRATION Some of the ways our partners are integrated into the festival experience!
Bud Light VIP Skybox
Minions Tattoo Parlor
Pepsi Product Tastings
F.H. Furr Family Stage
Leidos Fireworks
T-Mobile Showroom
Topgolf #EveryonesGame
Banfield DockDogs
COX Rocks Stage
CelebrateFairfax.com | @CelebrateFairfax
CELEBRATE FAIRFAX! FESTIVAL BRANDING & OPPORTUNITES
SET YOUR BRAND APART! CUSTOM ACTIVATIONS | TRACKABLE DATA | LASTING IMPRESSIONS
SPONSORABLE ASSETS FAMILY FRIENDLY • • • • • • •
Instrument Petting Zoo STEAM Works Petting Zoo Trackless Train Rides Photo Opportunity Toddler Inflatables Esports (Gaming Area)
• • • • • • •
DIGITAL • • • • • •
Snapchat Event Recap Video Visitors Survey Newsletter Website Branding Social Media Campaign
ADULT AUDIENCE
COMMUNITY FOCUSED
Party on the Patio (VIP) Silent Disco Sunday Brew Celebrate Fairfax! 5K Trivia Competition Main Stage VIP Viewing VIP Packages
• • • • • • •
OTHER BENEFITS
OPERATIONAL • • • • • •
Beer Cups Festival Gate Festival Map Information Tent Street Name Golf Carts
CelebrateFairfax.com | @CelebrateFairfax
Volunteer Program Non-Profit Showcase First Responder Meals Military Day Public Safety Zone Special Guest Program Scholarship Program
• • • • • •
Signage Contests & Giveaways Product Sampling VIP & Hospitality Merchandising Stage Announcements
CELEBRATE FAIRFAX! FESTIVAL DEMOGRAPHICS
OUR ATTENDEES ARE... Annual Household Income
Ethnicity
Time Spent At Festival
Plan To Return
Marital Status
Those who attend, intend to return again: 98%
White/Hispanic Black/Non-Hispanic White/Non-Hispanic Other Opted-Out
Married: 60% Single: 36%
Rated festival outstanding: 83%
Divorced: 4%
Those who attended multiple years: 74%
Female: 53% Male: 47%
GENDER BREAKDOWN
22%
27%
AGE BREAKDOWN
13%
4%
OUR ATTENDEES
American Indian/Alaskan Native Asian/Pacific Islander Black/Hispanic Black/Middle Eastern White/Middle Eastern
6% FEMALES
10%
89%
CelebrateFairfax.com | @CelebrateFairfax
13-24 25-34 34-44 45-54 55-66+
AGE MALES
3%
8%
7%
5%
3%
CELEBRATE FAIRFAX! FESTIVAL MARKETING REACH
DIGITAL
WHERE TO FIND US! Website 600,089 Total Page Views
17,476 Page Likes
35,811 Advertising Impressions
116,453 Unique Visitors
2,011,854 Advertising Impressions
4,862 Profile Visits
181,630 Total Sessions
66,093 Advertising Reach
3.30 Pages/Session
25,722 Engagements
1,622 Followers
OTHER
400+ Radio Promo Spots
300+ TV Promo Spots
150+ Sunday Brew Tickets Sold
Sandwich Boards
Newsletter
Event Posters
30+ Boards Placed
3,000+ Recipients
2,000+ Distributed
CelebrateFairfax.com | @CelebrateFairfax
FALL FOR FAIRFAX KIDSFEST ABOUT THE EVENT
FALL INTO FALL! FAIRFAX COUNTY’S LARGEST FREE FAMILY FESTIVAL
Fall For Fairfax KidsFest, Northern Virginia’s
most anticipated fall festival, is back at the Fairfax County Government Center for its 27th year! Featuring two stages, carnival rides, scarecrow making and more, this festival attracts over 25,000 people primarily consisting of families with elementary aged kids. FALL FOR FAIRFAX KIDSFEST AT A GLANCE
DATES: OCT 5-6
350+ 3,300+ 25,000+ ATTENDEES VOLUNTEERS PAGE LIKES
FallForFairfax.com| @FallForFairfax
FALL FOR FAIRFAX KIDSFEST BRAND INTEGRATION Some of the ways our partners are integrated into the festival experience!
AFCU Money Machine
INOVA Healthy Playzone
andThat! Pumpkin Bowling
Unique Scarecrow Making
Dominion Phone Charging
Innovation Health Family Stage
ABC7 Mascot
VW Electric Cars
FallForFairfax.com| @FallForFairfax
KIND Snacks Sampling
FALL FOR FAIRFAX KIDSFEST BRANDING & OPPORTUNITIES
SET YOUR BRAND APART! CUSTOM ACTIVATIONS | TRACKABLE DATA | LASTING IMPRESSIONS
SPONSORABLE ASSETS PROGRAMS & ACTIVITES • • • • • • • • • • • • • • •
Scarecrow Making Pumpkin Decorating Trackless Train Rides Taste of Virginia (Wine tent) Wiggle Carts Petting Zoo STEAM Works Inflatable Playground Pony Rides Esports (Gaming Area) Kids Crafts Photo Opportunity Thomas the Train Set Giant Lawn Games VIP & Hospitality
AREA/OPERATIONAL • • • • • • • • • • • • • • •
Kids Village Food Court Non-Profit Showcase County Corner Festival Gate Festival Map Parking Lots Information Tent Golf Carts Street Name LOVE Artwork Recycle Program Product Placement Merchandising Family Changing Rooms
FallForFairfax.com | @FallForFairfax
OTHER BENEFITS • • • • • • • • • • • • • • •
Snapchat Filter Visitors Survey Social Media Campaign Website Branding Newsletter Birthday Parties Military Day First Responder Meals Special Guest Program Volunteer Program Stage Announcements Mascot Roaming Co-Branded Ads Contests & Giveaways Team Volunteering
FALL FOR FAIRFAX KIDSFEST DEMOGRAPHICS & REACH
OUR ATTENDEES ARE... RESIDE IN
ETHNICITY WHITE
4% 9%
ASIAN
16%
HISPANIC / LATINO
52%
AFRICAN AMERICAN
19%
OTHER
$149,906
ATTENDEES
68% FAIRFAX COUNTY 9% ARLINGTON COUNTY 7% PRINCE WILLIAM COUNTY 4% LOUDOUN COUNTY 4% MARYLAND
FAMILIES K - ELEMENTRY SCHOOL
MEDIAN HOUSEHOLD INCOME
*Data from: FairfaxCounty.gov – Fairfax County General Overview | US Census Bureau - Fairfax County Quick Facts
GENDER BREAKDOWN
OUR FANS ARE...
AGE BREAKDOWN
45% 23%
15%
0.15%
10%
89%
FallForFairfax.com | @FallForFairfax
3%
13-24 25-34 34-44 45-54 55-65+
FEMALES
AGE MALES
0.33%
2%
4%
2%
1%
CELEBRATE FAIRFAX, INC IN THE COMMUNITY
GIVING BACK! Celebrate Fairfax, Inc. aims to improve the lives of Fairfax County residents by focusing on three pillars; Community, Education, and Celebration. EDUCATION PRIORITIES • • • • •
Community Scholarship Program Emerging Artist Scholarship STEAM & Robotics Programs at Festivals Crowd Management & Volunteer Training Internship Initiative COMMUNITY PRIORITIES • Special Guest Program Donating Tickets to low Income Families • Grants to Community Focused Non-Profits • Support of Other Event Producing Non-Profits • Support of Local Businesses CELEBRATION PRIORITIES
• County Employee Festival Sneak Peak • Salute to the Lords & Ladies of Fairfax • Two Signature Community Festivals
CelebrateFairfax.com
CELEBRATE FAIRFAX, INC NEXT STEPS & CONTACT INFO
BECOME A PARTNER TODAY!
NEXT STEPS TO TAKE STEP 1
Review CFI Partnership Packet
Discuss Marketing Goals with Celebrate Fairfax Sponsorship Representative
STEP 3
STEP 2
Review Custom Partnership Proposal and Decide Best Suited Package
Sign Contract, Send Logo, and Enjoy the Festival!
STEP 4
CONTACT US AT
Partnerships@CelebrateFairfax.com 757.339.9352 | CelebrateFairfax.com CelebrateFairfax.com | FallForFairfax.com
FOLLOW US AT @CelebrateFairfax @FallForFairfax
SPECIAL THANKS TO OUR 2018 PARTNERS