A NEW CYCLING TRADITION IS COMING TO THE CITY OF BROTHERLY LOVE
Intro & Mission American Bike Ride, in partnership with the Bicycle Coalition of Greater Philadelphia, brings a new and unique cycling experience to Philly. The Philly Bike Ride invites participants to a completely car-free and non-competitive bike ride, making cycling safe, fun, and accessible for everyone. The Ride is community-orientated and intentionally designed to welcome participants from different backgrounds regardless of gender, ethnicity, or age. Philly Bike Ride hopes to become an annual tradition and serve as a once-in-a-lifetime opportunity to bike through the vibrant city of brotherly love without cars. Whether you own a bike or not, all are welcome to ride with us!
P H I L L Y b i k e r i d e 2 0 2 2 • S a t u r d a y, O C T O B E R 1 5
3
Enjoy a Course Filled with Philly’s Epic Views and Historic Sites Celebrate at the Festival by the Philadelphia Museum of Art
Making Cycling More Diverse, Inclusive and Fun
Designed For All Riding Abilities & Ages (3+)
Explore Philly in a Closed-road, Car-free Environment Give Back to Philly’s Bicycle Community
Cruise through Philly’s Flavors, Music and Art
Affordable & Convenient Bike Rentals 5
DC Bike Ride 2016-2021
Since 2016, DC Bike Ride gathers thousands of riders every year in the nation’s capital to have fun and celebrate their love for cycling.
*Mother’s Day
Over the years, DC Bike Ride’s audience has grown exponentially in size and engagement.
40,198 valid contacts
$169,083 Donated to Local Nonprofit’s programs since 2016. 489 Sponsored Riders Have participated in the ride for FREE!
National Bike Month activations. Event announcement, campaign kick-off, and PR efforts.
Philly Bike Ride activation at DC Bike Ride.
Philly Bike Ride weekend,
with 2 days of packet pickup + an epic bike ride, followed by a Finish Festival open to all. Several opportunities for partners along the campaign and on event weekend. 10
Event Weekend • OCT 13-15
• 22days days of ofpacket packet pickuptotoengage engage pickup withriders riderbefore before with thethe ride event. PACKET PICKUP PARTY
PHILLY BIKE RIDE • 2020 car-free miles car-free and a finish miles and a festival to to finish festival celebrate celebrate.
• Riders Invite riders to visit local visit foodlocal hubsfood for hubs for special special brunch dealsdeals.
BIKES & BRUNCH
11
Saturday, OCTOBER15 Cruise 20 car-free miles filled with historical sites, beautiful views, local music, and photo stops. Count on extensive mechanical support and fullystocked rest stops. Cross the finish line by the iconic steps of the Philadelphia Museum of Art.
*course subject to change.
Bicycle coalition of Greater Philadelphia The Bicycle Coalition of Greater Philadelphia is a founding partner of Philly Bike Ride and its main beneficiary. A portion of Philly Bike Ride proceeds will support Youth Cycling Community Programs.
13
Opportunities for Partners
NAMING PROPERTIES Naming properties and custom activations supported by digital assets for promotion. • • • • • • •
Title & Presenting Partner. Finish Festival naming rights. VIP Lounge at Finish Festival. Kid’s Zone and Family Category. Movement Zone Program. Packet Pickup Party. Course naming opportunities.
14
Opportunities for Partners
onsite activation Reach a highly-engaged audience through direct-to-consumer opportunities within different categories of participants through live events. • • • • •
Start Line activities – sampling and warm-up. Rest stops and on-course special activations. Packet Pickup Party – Thursday and Friday. Activation space at Finish Festival. Special brand experience opportunities within the VIP lounge. 15
Opportunities for Partners
DIGITAL EXPOSURE Placements through Philly Bike Ride channels – social media, email marketing and website. • • • • • •
Post and engagement via social media. Sponsored message on event updates email. Logo and digital banners on ride’s website. Contests and Giveaways. Virtual activations and bike challenges. Custom content series for social media. 16
Philly bike ride 2022 • summary of assets and other opportunities •
Naming Properties
•
Electronic Newsletter: Custom Messaging & E-blast
•
Philly Bike Ride Complimentary Entries
•
Custom Offer and Rider Giveaway
•
Discounted Entry Offer
•
•
VIP Hospitality Credentials
Product Placement, Inserts & Sampling: Rider’s Packet, Field Marketing and Live Events
•
Staff Engagement Opportunities
•
Advertisement in Ride’s Official Digital Guide
•
Logo & Link on Ride’s Websites
•
•
Logo on Ride-related Materials: Rider’s Kit, Official Merchandise, Course Map
Ride-day Activation: Start Line, On-course, and Finish Festival
•
•
Inclusion in Media Campaign: Earned and Paid Placements
Scripted Announcements: Start Line and Finish Festival
•
•
Placements Within Social Media Channels
Onsite Brand Exposure, Bike Rack Banners and Signage
•
•
Custom Digital Assets Campaign
Exclusive Assets within the Packet Pickup Party and Finish Festival
18
Partnership ASSETS • Digital Marketing • Website + Email Marketing Email Placement
Home • philly 2022 • partners • sign up SATURDAY
OCTOBER
15, 2022
Home • philly 2022 • partners • sign up SATURDAY
OCTOBER
ad
15, 2022
LOGO
Philly bike ride
LOGO
Logo on Homepage
Presence on Partners’ Page 19
Partnership ASSETS • Digital Marketing • Social Media phillybikeride phillybikeride Philly Bike Ride Enjoy Car-Free Philly on a Bike!
Engage Philly Bike Ride followers on social media followers.
POST phillybikeride
Share special offers, announce new products, promote contest and giveaways.
20
Partnership ASSETS • Digital Marketing • Event Guide WELCOME LETTER
Half-Page and Full-Page Ads
PARTNER’S NAME
Thanks to all Philly bike ride partners
PARTNER’S POSITION
Presence on Partners’ Page
The Philly Bike Ride Official Event Guide will be sent out to all riders and bring key information concerning event participation. 21
Partnership ASSETS • Onsite • Course and Rest Stops
The Philly Bike Ride Course offers several activation opportunities along 20 miles of beautiful views. Riders take their time and enjoy the course to the fullest.
22
Partnership ASSETS • Onsite • Start, Finish, VIP Lounge Other onsite brand exposure assets are available at Start and Finish areas. At the Finish Festival, partners have access to various activation areas, including the VIP Lounge.
23
THANK YOU AMERICAN BIKE RIDE, LLC 202.510.3584 CBROWNE@CAPITALSPORTSVENTURES.COM WWW.PHILLYBIKERIDE.COM