JUNE 4
SEPT 10
OCT 15
GEORGETOWN
TYLER
CELINA
TROUBADOUR FESTIVAL Fueled by the passion for Texas barbecue and Texas & Red Dirt Music, Troubadour Festival is set to become the premier and largest barbecue festival of its kind in Texas. Troubadour Festival is a multi-city Texas BBQ & Music Experience, with the inaugural festival taking place near Downtown Celina, Texas. There will be three Troubadour Festivals in 2022. Created by the founder of the seven-times sold out Red Dirt BBQ & Music Festival in Tyler, we bring a wealth of experience in both the Texas barbecue and music scenes.
7.5-10K
40
5
EXPECTED ATTENDANCE
BARBECUE JOINTS
MAIN STAGE ACTS
INAUGURAL LINEUP* 2.36 MM
COMBINED MONTHLY LISTENERS ON SPOTIFY Stoney Larue
1.44 MM
Pat Green
COMBINED MUSIC SOCIAL MEDIA REACH
21 BBQ
JOINTS ON TEXAS MONTHLY’S TOP 50 LIST
Cody Canada & The Departed
7 BBQ JOINTS IN THE TOP 10
Josh Abbott Band *Celina 2021 Lineup; future shows will be comparable in reach and style
Kyle Nix
OUR DEMO: ATTENDANCE
7.5-10K
DEMOGRAPHIC
25-54 YEARS OLD AVERAGE AGE
34 YEARS OLD MEDIAN HH INCOME
$100,000+
OUR GOALS: With an explosion of BBQ Joints across the state, we stay true to Texas and incorporate dozens of Texas Monthly's Top 50 at each Troubadour Festival. We curated the best in Texas and Red Dirt Music to create an immersive BBQ + Music event unlike any other in Texas!
PARTNERSHIP OPPORTUNITIES Partnerships with Troubadour Festival offer brands the opportunity to develop unique and customized opportunities for sponsorship of existing assets / activations, ability to integrate your activation or fan engagement into the event or create something together that helps bring your brand to life. Here are some ideas and thought starters for consideration.
DESIGNATIONS •
Official festival partner
•
Exclusivity in your category (minimum spend required)
DIGITAL & SOCIAL •
Partner logo placement on official festival website within partner section
•
Dedicated social posts from official festival social platforms highlighting the partnership
EXPERIENTIAL/ON-SITE • Access to an on-site footprint to
•
festival eblasts to subscribers
create an engaging brand experience on festival grounds • Sales opportunities at available POS locations (where applicable and as legally permitted)
Partner logo inclusion in official
FESTIVAL TICKETS •
10% of total spend goes toward festival tickets
POSSIBILITIES: DESIGNATION Exclusive Presenting Partner Category Exclusivity
ASSETS Stages Bars Food Activations Pitmaster Troubadour Guitar Dance Floor Shuttle Photobooth
MEDIA Facebook Twitter Snapchat Website Other Media Outlets
EXPERIENTIAL Custom Activations Festival Products Contests & Giveaways VIP & Hospitality
PARTNERSHIP OPPORTUNITIES PLATINUM • Category exclusivity. No other business in your vertical will be at Troubadour Festival. • Logo inclusion at bottom of festival poster and on partners page on website. • Minimum of two (2) social media posts before the festival promoting
PRESENTING SPONSOR •
100% exclusive. Your business will be the sole presenting partner of Troubadour Festival Celina.
•
Category exclusivity. No other business in your vertical will be at Troubadour Festival.
•
Logo inclusion at the top of the festival poster, top of festival website, and included on all
partnership. • Prime 20x20 activation space on-site. Tent, tables, and chairs provided by
signage with “Presented By” designation.” •
festival. Other activation areas for signage/collateral also available • Mentions on stage as a co-sponsor.
Banners on sides and across the top of the festival stage featuring partner’s logo and design (provided by partner, restrictions apply)
•
Minimum of two (2) social media posts before/two (2) during the festival promoting partnership.
•
Prime 20x20 activation space on-site. Tent, tables, and chairs provided by festival. Other
VIP AREAS
activation areas for signage/collateral also available
• Exclusive sponsor of festival’s VIP section.
•
Mentions on stage as the festival’s presenting sponsor.
• Category exclusivity. No other business in your vertical will be present.
•
Exclusive VIP hospitality area for 25 with private open bar with great views of the stage and
• Logo inclusion at bottom of festival poster and on partners page on website. • Minimum of two (2) social media posts before the festival promoting partnership. • Prime 20x20 activation space on-site. Tent, tables, and chairs provided by festival. Other activation areas for signage/collateral also available. • One (1) private table for eight (8) in VIP area. Includes access to VIP standing area, VIP bar, and VIP restrooms.
access into the normal VIP area.
WWW.TROUBADOURFESTIVAL.COM