OVERVIEW
GAME DATES July 27th - August 6th PARTNERSHIP
HIST ORY OF SU CCE
SS 2019 Chengdu WPFG 2017 Los Angeles WPFG2003 Barcelona WPFG 2011 New York WPFG 2013 Belfast WPFG 1985 San Jose WPFG 1987 San Diego WPFG 1993 Colorado Springs WPFG 1991 Memphis WPFG 2001 Indianapolis WPFG 2011 New York WPFG 2015 Fairfax WPFG 2017 Los Angeles WPFG 2019 Chengdu WPFG 1989 Vancouver WPFG 2005 Quebec City WPFG 2009 Vancouver WPFG 1997 Calgary WPFG 2013 Belfast WPFG 2003 Barcelona WPFG 2007 Adelaide WPFG Founded in 1985 with the first Games hosted in San Jose, CA the WPFG was created to foster positive relationships between First Responders and promote fitness! TIMELINE & HIGHLIGHTS OF PREVIOUS GAMES 1999 Stockholm WPFG 1995 Melbourne WPFG 2022 Rotterdam WPFG 2023 2023 Winnipeg WPFG 1985 2000 2015
3 WPFG and Olympic Games host city overlap with 6 major international cities representing 6 WPFG events and 8 Olympic Games R OLLO UT SC HED UL E Fun Fact* We are creating momentum for the 2023 Winnipeg WPFG to be a huge success for everyone involved. With activities happening every quarter of 2022 and 2023, there’s something for everyone to get involved We have some big plans to to rollout WPFG 2023 in Winnipeg Q4 | 2021 Announcement of Venues Q1 | 2023 Volunteer Registration and Event Awareness Q1 & Q2 | 2022 Awareness, Promotion and Sponsor Recruitment Q4 | 2023 Winnipeg 2023 WPFG Event Q4 | 2022 Sponsorship Roll-Out and Merchandise Program Launch Q2 | 2023 Volunteer Uniform Launch, Games and Ceremonies Q3 | 2022 Athlete Recruitment and Mascot Launch Q3 | 2023 Sport Selection Party The 2023 Winnipeg World Police and Fire Games office and Sport Venues are located on Treaty One lands, the original territories of the Anishinaabe, Cree, Oji Cree, Dakota, Lakota, Dene peoples, and the homeland of the Métis Nation The Winnipeg World Police and Fire Games proudly acknowledges our role in the many relationships that make up our home and commit to a spirit of reconciliation for the future
5 ECONOMIC IMPACT FOUNDING AGENCIES IN SUPPORT OF WPFG WINNIPEG 2023 WPFG $85 MILLION $36 MILLION 400+ 30+ THOUSAND $49 MILLION JOBS SUPPORTED HOTEL ROOM NIGHTS INDIRECT EXPENDITURES DIRECT EXPENDITURES ECONOMIC IMPACT Partnerships with local businesses have an economic impact Winnipeg Tourism City of Winnipeg Province of Manitoba Government of Canada United Fire Fighters of Winnipeg Winnipeg Fire & Paramedic Services Winnipeg Police Association Winnipeg Police Service
BY THE NUMBERS 8,500+ Athletes 20,000+ Supporters 50,000+ Spectators 3,000+ Volunteers 30+ Venues 70+ Countries 60+ Sports 1,600 Medal Events 25,000+ Opening Ceremony Spectators COMING TO WINNIPEG 2023 WPFG A COMPARISON OF OTHER MULTI-SPORT INTERNATIONAL EVENTS 100 –90 –80 –70 –60 –50 –40 –30 –20 –10 –0 –SPORTS 16,000 –12,000 –8,000 –4,000 –0 –ATHLETES 225 –175 –125 –100 –75 –50 –25 –0 –NATIONS 2012 SUMMER OLYMPICS: LONDON 2019 SPECIAL OLYMPICS: ABU DHABI 2022 THE WORLD GAMES: BIRMINGHAM 2016 SUMMER OLYMPICS: RIO 2019 PAN AMERICAN GAMES: LIMA 2017 THE WORLD GAMES: WROCLAW 2018 WINTER OLYMPICS: PYEONGCHANG 2014 WINTER OLYMPICS: SOCHI 2017 WPFG: LOS ANGELES 2015 WPFG: FAIRFAX 2019 WPFG: CHENGDU 2025 WPFG: BIRMINGHAM
TOP COMPETING COUNTRIES PROJECTED FOR WINNIPEG 2023 EVENTS COMPARISON 6 20% 40% 5% 2% 4% 4% 10% OTHER NATIONS 6% 3,388 Nationally $10 – $100 17 50+ 23 19 Canadian Athletes ATHLETES BROADCASTING TICKETS DAYS MEDAL EVENTS VENUES SPORTS ATHLETE TYPE ATHLETES BROADCASTING TICKETS DAYS MEDAL EVENTS VENUES SPORTS ATHLETE TYPE 8,500 Local & Streaming 100% FREE ADMISSION 10 1,600 30+ 60+ First Responders 6,132 International 16 30+ International Athletes ATHLETES BROADCASTING TICKETS DAYS MEDAL EVENTS $50 – $200 PROJECTED
*Venues and sports are subject to change SPORTS & VENUES Birds Hill Provincial Park Cross Country (10km), Cycling (Street bike), Open Water Swim, Triathlon 1250+ Athletes The Forks Muster, Ultimate Firefighter, Cornhole, Dragon Boat 550+ AthletesTIER 1 TIER 2 RBC Convention Centre Winnipeg Bench Press, Boxing, Dodgeball, Karate, Push-Pull, Rowing (indoor), Table Tennis, Wrestling, Wrist-Wrestling, Bodybuilding, Darts, Jiu Jistu 1,500+ Athletes TIER 1 University of Manitoba, Investors Group Athletic Centre Basketball 3x3, 5x5, Decathlon, Track & Field, 1,400+ AthletesTIER 2 MTS IcePlex Ice Hockey 1,200+ AthletesTIER 2
Assiniboine Park Archery (Target), Tug-of-war, Flag Football 450+ Athletes University of Winnipeg, Bill Wedlake Fitness Centre Squash, Racquetball, CrossFit®, Badminton, Volleyball (Indoor) 800+ Athletes Ralph Cantafio Soccer Complex Soccer 800+ Athletes John Blumberg Softball Complex Softball (Slow-pitch) 675+ AthletesTIER 2 Maple Grove Rugby Park Rugby (7's), Ultimate Frisbee 400+ AthletesTIER 2
SPORTS & VENUES Lockport Angling 100+ Athletes Lord Selkirk School Toughest Competitor Alive (TCA) 275+ Athletes Manitoba Marathon Route Road Race (Half Marathon) 425+ Athletes TIER 3 St. Vital Curling Club Curling 100+ AthletesTIER 2 201 Portage Stair Race 150+ AthletesTIER 3 *Venues and sports are subject to change
Pan Am Pool Swimming 375+ Athletes Shaw Park Police Service Dogs 50+ Athletes TIER 3 TIER 3 Sanford Range Archery (3-D, Field) 100+ Athletes Bourbon Street Billiards Pocket Billiards 50+ Athletes TIER 3 TIER 3 Cindy Klassen Recreation Complex Volleyball (Beach) 225+ AthletesTIER 3
SPORTS & VENUES *Venues and sports are subject to change St. Charles Military Rifle Range Rifle - Small Bore, Rifle - Large Bore 150+ Athletes SUBWAY South Soccer Complex (U of M) Soccer (Indoor) 150+ Athletes TIER 3 TIER 3 Fort Whyte Alive Cycling (Mountain), Cyclo-Cross 350+ AthletesTIER 3 Grunthal MX Motorcycle (Dirt bike) 50+ Athletes La Vérendrye Bowling Lanes Bowling 200+ Athletes TIER 3 TIER 3
Winnipeg Lawn Tennis Club Tennis 200+ Athletes Winnipeg Trap and Skeet Club Skeet, Sporting Clays, Trap 300+ Athletes Wyper Road Firing Range Biathlon, Pistol (PAP), Pistol (PPC) 500+ Athletes (3) Winnipeg Golf Courses Golf 500+ Athletes TIER 3 TIER 3 TIER 3 TIER 3 Lake Shirley Water Skiing 50+ AthletesTIER 3
SHOWCASE EVENTS
Annual First Responder Showcase Events
Beginning in 2022, WPFG 2023 will introduce sporting events and activities to build the momentum and awareness of the World Police & Fire Games coming to Winnipeg. Each year we will add additional events and engage our First Responders, community and sponsors to participate! Custom activations at each event and the ability to activate your brand along these heroes!
1-YEAR OUT CELEBRATION - JULY 2022
- We will release additional details of the Games, sponsors and promotions around the WPFG coming to Winnipeg - Presentation of key stakeholders and Presenting Sponsors - Exhibition of sports coming to Winnipeg 2023 WPFG - Support & engagement from local Winnipeg Police, Fire & Paramedics
100 DAYS OUT CELEBRATION - APRIL 2023
- Coming to the home stretch to bring together over 8,500 First Responders from over 70 countries - Announcement of venue & sport sponsor lineup - Announcement of Opening Ceremony Keynote Speaker
FIRST RESPONDER TECHNOLOGY SUMMIT - JULY 2023
- Hosting a Summit for Smart City Technology in Emergency Services - Innovative technology behind helping our First Responders, Emergency Services, Cities & Municipalities - Over 50 vendors with interactive displays focused on technology - Opportunities for unique engagements (keynote speaking, panels, sampling, product launches and more)
- Event begins 3-days prior to Winnipeg 2023 WPFG Opening Ceremony
Take advantage of our partnership discounts when you engage with these events!
ACTIVATING YOUR BRAND 15 PREVIOUS WPFG BRAND ACTIVATIONS DIGITAL REACH IMPACTFUL BENEFITS 1,000,000+ Media Impressions 40,000+ Monthly Website Visits 25,000+ Database 15,000+ Social Media Followers Support of First Responders Benefits of Non-Profit Donation Legacy of Winnipeg 23 WPFG Showcase Winnipeg to the World 1 2 3 4 DIAMOND SEARCH PROMOTION AT LA COLISEUM WITH BMW FORD FIRST RESPONDER FLEET PRODUCT LAUNCH AT ATHLETES VILLAGE RECOGNITION TOWER AT COMPETITION VENUE AT&T STAGE & TECHNOLOGY LOUNGE ACTIVATION 3 421
FRIENDS OF THE GAMES
The “Friends of the Games” is an engagement program that provides local businesses the opportunity to support the Games by purchasing/buying into a promotional package of Games branded signage and pageantry to display in their place of business. The businesses that engage in the Friends of the Games program will be showcased through the Ambassador Program that will promote their services to athletes, family & friends and travelling spectators. This program is focused on engaging the local small business community to both promote the Games and drive revenue to these local businesses and into the local economy.
Winnipeg 2023 WPFG Friends of the Games has options for businesses of all shapes and sizes:
• Partner Recognition within Winnipeg 2023 website to include merchant locations, contact details and promotional offers
Member designation sign for use within each participating merchant location
Partner Social Media Blast
Partner rotating banner within Merchant Incentive section on Winnipeg 2023 website and “Marketplace”
Ad in Commemorative Program
• Recognition at Merchant Incentive Program booth at Registration/ Athletes Village during Games
Opportunity for blog posts highlighting select incentives on Winnipeg 2023 website
2 tickets to Games Opening Ceremony
Opportunity to highlight select incentives within Winnipeg 2023 newsletter and social media outlets
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The 2023 World Police & Fire Games would like to propose sponsorship of the 2023 WPFG Pickleball event and the opportunity to sponsor other sports assets to support our brave First Responders! Print / Media • Recognition in Winnipeg Free Press as sponsor • Logo and branding throughout Games • Opportunity to put flyer in athlete gift bag Sports Sponsor: Pickleball • Sponsorship of our Winnipeg WPFG Pickleball sporting event that will host over 500 First Responder athletes over 4 days • Recognition & introductions to our Official WPFG venue: Dakota Fieldhouse • Logo on Official WPFG sport signage at venue • 10x10 Activation space at venue • Ability to offer special promotion or discounts to our athletes, volunteers & spectators • Ability to include local retailer in discounts for in store activation for purchasing Franklin products through our “Friends of the Games” Program CUSTOM PACKAGE PREPARED FOR: Hospitality and Tickets • VIP Tickets to Opening & Closing Ceremonies • Invitation to pre-Games events • VIP Credentials PICKLEBALL SPONSORED BY
Digital / Media • Social media blast • Name/logo(s) on website • Link on website • Use of WPFG Trademarks (with approval) • Use of event content on Franklin digital channels • Link to local retailer on “Friends of the Games” database Other Unique Benefits • Non profit donation • Medal Presentation at select sports / venue by Franklin representative Custom Sponsorship Package CASH: $7,500 AS SPORT SPONSOR, DONATION OF: • (100) Indoor Pickleballs • (12) Indoor Net Systems PRODUCTS TO BE PURCASED BY WPFG WINNIPEG AT DISCOUNTED RATE: • (12) Footballs • (36) Volleyballs • (144) Softballs FRONT LINE TO FINISH LINE
GAME DATES Jul y 27t h - A ugu st 6t h