P EOPLE
IN CONVERSATION
MARCO BOI The founder of Playinnovation talks to SportsNation about the importance of inclusive sports and play facilities What is Playinnovation and what does it do?
with a detailed concept of what became
It’s a forward thinking sports and play
the Street Snooker target game.
Playinnovation’s very first product –
company specialising in the design and
You also have an interesting background!
areas and target games. When I say ‘multi-
Yes – I’ve worked across a diverse range of
use’ I actually mean MULTI USE, not one
industries which has allowed me to see life and
or two uses. We create spaces that are
people from different perspectives. I’ve been
maximised to inspire a wide demographic
a snooker player, fashion model, kebab maker
of people to be active, develop key life
and a waiter! I’ve also co-owned a restaurant
skills and improve their physical literacy.
with my father and worked as a recruitment
Everything we do is outcome-led.
consultant, labourer and plasterer’s mate. I’m
Boi founded Playinnovation in 2010 after working across many industries
also a singer-songwriter, which has resulted
What was the motivation behind setting the business up?
in some amazing experiences – such as
I worked for an outdoor playground
to thousands of people on stage and on
manufacturer for a number of years and
national television (mainly in Germany). The truth is that my previous jobs
company. I was on a personal growth
and experiences have given me a deep
mission and wanted to both up-skill myself
understanding of human behaviour from
and help the business flourish, which it
all walks of life, while also nurturing
did. Unfortunately, my personal journey
my creativity and need to innovate.
and targets for the business weren’t in
And that’s where Playinnovation comes
sync with the owners’ vision and it all
in. Now, I channel all my creativity and
ended with me handing in my notice.
innovation through Playinnovation.
I wanted to stay in the industry and market. I remember getting home the day
Why are you so passionate about getting families and communities active?
I resigned and the reality setting in: I was
My parents divorced when I was around nine
unemployed, had a family to support and
years old and I ended up being that kid at
was faced with the small task of creating
school who felt lost. I had largely grown up
a product and finding an investor!
in another country (Italy) – when I went to
invent new products and bring them to
Whether it was the pressure of that
School in Hertfordshire. I spoke poor English,
moment I don’t know, but I had a light
had low self-esteem, little confidence and no
bulb moment and, that very day, came up
father figure or older brother to talk to or turn
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© PLAYINNOVATION
by default had become the face of the
travelling across Europe and performing
© PLAYINNOVATION
building of innovative multi use games
