SGB WEEKLY 1250

ISSUE 1250 DECEMBER 10, 2012

The Weekly Digital Magazine for the Sporting Goods Industry

2012

The Fabric and Fiber

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PROFORM U LT R A - T H I N

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Group Publisher Editor In Chief James Hartford james@sportsonesource.com 704.987.3450

ISSUE 1250 DECEMBER 10, 2012

Senior Business Editor Thomas J. Ryan tryan@sportsonesource.com 917.375.4699

The Weekly Digital Magazine for the Sporting Goods Industry

Contributing Editors Aaron H. Bible, Fernando J. Delgado, Charlie Lunan, Matt Powell Creative Director Teresa Hartford teresa@sportsonesource.com 704.987.3450 (x105) Graphic Designer Camila Amortegui camila@sportsonesource.com 704.987.3450 (x103) Advertising Sales Account Manager / Northeast Buz Keenan buz@sportsonesource.com 201.887.5112 Advertising Sales Account Managers / Midwest Barry Kingwill & Jim Kingwill bkingwill@sportsonesource.com jkingwill@sportsonesource.com 847.537.9196

Advertising Sales Account Manager / Southeast Katie O'Donohue katieo@sportsonesource.com 828.244.3043

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Cocona Technology

SportsOneSource Publications Print Magazine: SGB, SGB Performance Digital Magazines: SGB Weekly, TEAM Business Digital Newsletters: The B.O.S.S. Report Sports Executive Weekly News Updates: SGB, Footwear Business, Outdoor Business, Sportsman’s Business, TEAM Business

SportsOneSource Research SportScanInfo, OIA VantagePoint, SOS Research

NEWS

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BY THE NUMBERS REEBOK Cuts Jobs As Part Of Global Restructuring MOVERS & SHAKERS PORT STRIKE Ends in Los Angeles and Long Beach, CA OUTDOOR INDUSTRY Pressure Heads Off Tariff Threat

SGB REFERENCE

10 THE 2012 FABRIC AND FIBER PRIMER 16 TRENDS TO WATCH

DEPARTMENTS 18 CALENDAR

2151 Hawkins Street • Suite 200 • Charlotte • NC • 28203 t. 704-987-3450 • f. 704-987-3455 www.SportsOneSource.com Copyright 2012 SportsOneSource, LLC. All rights reserved. The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers. SGB WEEKLY is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher. SGB WEEKLY is published weekly by SportsOneSource, LLC, 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450. Send address changes to SGB WEEKLY , 2151 Hawkins Street, Suite 200, Charlotte, NC 28203; 704.987.3450

DECEMBER 10, 2012 | SGBWeekly.com

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NEWS

BY THE NUMBERS 56.5% Genesco, Inc. reported earnings from continuing operations jumped 56.5 percent in the third quarter ended October 27, to $41.0 million, or $1.71 per diluted share, from $26.2 million, or $1.09, a year ago. Net sales for the third quarter of fiscal 2013 increased 7.8 percent to $664.5 million from $616.5 million in the third quarter of fiscal 2012. Comparable store sales in the third quarter increased by 4 percent for the company, with an 8 percent increase in the Journeys Group, a 5 percent decrease in the Lids Sports Group, a 9 percent increase in the Schuh Group, and a 6 percent increase in Johnston & Murphy Group.

$228.4 MILLION Pacific Sunwear of California, Inc. returned to profitability in Q3, as the company reported net sales for the third quarter of fiscal 2012 ended October 27 were $228.4 million versus net sales of $226.8 million a year ago.

Same-store sales increased 1 percent during the period. On a GAAP basis, the company reported income from continuing operations of $0.9 million, or 1 cent per diluted share, for the third quarter of fiscal 2012, compared to a loss from continuing operations of $14.0 million, or 21 cents per diluted share, for the third quarter of fiscal 2011.

21.2% Johnson Outdoors, Inc. reported total company operating profit rose 21.2 percent to $21.4 million for fiscal 2012, compared to operating profit of $17.7 million in fiscal 2011. Net sales increased 1.2 percent to $412.3 million in fiscal 2012, compared to $407.4 million in fiscal 2011, due to record sales in Marine Electronics which more than offset declines in other units.

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REEBOK CUTS JOBS AS PART OF GLOBAL ORGANIZATIONAL RESTRUCTURING Reebok International, Ltd. will eliminate about 65 positions at its Canton, MA headquarters as part of a global reduction. In total, 150 jobs were reportedly eliminated as part of the global restructuring that included closing its European office in Amsterdam and its Asia-Pacific office in Hong Kong.

Overall, Reebok has 8,000 employees globally, including 1,000 in its Canton headquarters. The loss of 150 jobs represents around 2 percent of its workforce, while the 65 positions cut in Canton represent approximately 7 percent of its workforce there.

“Earlier this year we announced the reorganization of the Reebok Brand team into six core Business Units (Training, Running, Walking, Studio, Classics, and Kids), designed to deliver against our ambition to become the leading fitness brand,” said Matt O’Toole, Reebok’s chief marketing officer, in a statement. “Today, we continued this reorganization with the implementation of a new global-direct operating model between the global organization in Canton and our markets, and streamlining our satellite creation activities. These changes, which will go into effect January, 2013, will increase our effectiveness, our speed to market and our efficiency.”

“Approximately 65 Reebok employees at our Canton, MA headquarters were unfortunately impacted by this restructure,” O’Toole continued. “While I am convinced Reebok will emerge a stronger organization and ultimately a more desirable brand for our fitness lifestyle consumer following today’s announcement, this is a difficult day for all of us. I want to publicly thank our employees for their years of service and dedication to the company.”

The Boston Globe reported that some workers based at regional offices will transfer to the Canton headquarters.

The changes come after Adidas slashed its 2015 sales forecast earlier this year for Reebok, from about $3.9 billion down to $2.6 billion. In September, the company eliminated the position of global president as part of a reorganization to improve its focus on fitness products, headed by its Cross-Fit partnership. Uli Becker, who was named global president in 2008 to oversee Reebok’s business around the world, is now president of Reebok North America.

Reebok spokesman Dan Sarro told the Globe that the layoffs were not made as a result of Reebok’s ending its licensing partnership with the NFL earlier this year or the ongoing NHL strike.

1.866.YAKTRAX | WWW.YAKTRAX.COM ©2012 Implus Footcare, LLC. Yaktrax® is a registered trademark of Implus Footcare, LLC.

NEWS NEWS

MOVERS & SHAKERS Johnson Outdoors Watercraft, Inc. has tapped industry veteran Bob McDonough as its director of research and development. McDonough joins Johnson Outdoors from rival Confluence Watersports, where as vice president of design and senior designer he managed the development of numerous market-leading products.

Ken Spires has resigned from his position as president of M.J. Soffe, LLC, a wholly owned subsidiary of Delta Apparel. Robert Humphreys, Delta Apparel's CEO and chairman, will serve as president of M.J. Soffe on an interim basis.

Shoe Carnival, Inc. appointed Carl Scibetta as executive vice president and general merchandise manager.

Nike Golf appointed Nate Radcliffe as director of engineering for golf clubs.

PrimaLoft, Inc. appointed Sue Rechner, president and CEO of Confluence Watersports, to its board of directors, effective immediately. Rechner also serves on the board of directors for the Outdoor Industry Association and the Outdoor Foundation.

Exxel Outdoors has promoted Tory Upham to vice president of sales.

The National Interscholastic Cycling Association (NICA) appointed Austin McInerny, formerly NICA’s education programs director, as executive director.

EB Brands named Steven Brigham as CEO. Brigham will succeed David Mauer, who is assuming the position of non-executive chairman of EB Brands after a decade of leading the company as CEO. Pearl Izumi promoted Mike O’Connor from the position of vice president of consumer service, retail and distribution, to divisional president. He will replace Juergen Eckmann, who has announced his departure, effective April 1, 2013.

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The Port of LA had a backlog of shipping containers to clear after an eight-day strike left cranes idle. Photo Associated Press

PORT STRIKE ENDS IN LOS ANGELES, LONG BEACH The eight-day-old strike that was launched by the International Longshore and Warehouse Union Local 63 Office Clerical Unit at the ports of Los Angeles and Long Beach - the nation's busiest seaport complex - has ended.

The National Retail Federation asked President Obama last week to intervene, warning a prolonged strike could have a "devastating impact on the U.S. economy." The union handles the paperwork associated with the cargo handled by the two ports, which together account for nearly 40 percent of all U.S. container imports.

"We're glad to see a deal was finally reached and the strike will finally end," said Jonathan Gold, the NRF's VP for supply chain and customs policy, to the Los Angeles Times. "Hopefully the retailers and other affected industries will be able to quickly recover from the shutdown."

Many major U.S. retailers said they were largely spared any pain from the labor clash because most of their Christmas inventory had already made it to store shelves.

The Obama administration announced they were lifting their opposition to 8 of the 18 outdoor industry miscellaneous tariff bills that reduce import tariffs on certain specialty outdoor footwear that have no viable manufacturing options in the United States.

OUTDOOR INDUSTRY PRESSURE HEADS OFF TARIFF THREAT For more information contact 704.987.3450 or sportsjobs@sportsonesource.com

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Manufacturers who were up in arms last week were able to relax over the weekend when the Obama administration announced Friday they were lifting their opposition to eight of the 18 outdoor industry miscellaneous tariff bills (MTBs) that reduce import tariffs on certain specialty outdoor footwear that have no viable manufacturing options in the United States.

“We set our pricing on a six-month basis, so we would have had to absorb the increased costs,” said Jonathan Lantz, president of La Sportiva North America. “We would have taken a big hit, which would have limited our plans for hiring, marketing and employee appreciation programs in 2013.”

“At this point, there aren’t any remaining issues,” said Josh Fairchilds of Bozeman’s Oboz footwear, in an interview with The SportsOneSource Group. “Oboz is very happy that the Obama administration came to the right decision.”

The eight bills are extensions of previously enacted import-duty suspensions on certain performance footwear, and have saved outdoor industry businesses and consumers more than $30 million since 2006. The bills that are no longer opposed are: H.R. 4502/S.3037, 4503/S.3036, 4504/S.3039, 4505/S.3038, 4926/S.3043, 4927/S.3042, 4928/S.3041 and 4929/S.3040.

The House Ways and Means Committee and Senate Finance Committee still need to include the bills in the final MTB legislative package. And, 10 new tariff bills are still opposed by the administration and Outdoor Industry Association (OIA) and said it will continue to press the administration and Congressional leaders to include all 18 bills in the final legislative package. OIA will request that the industry take further action in the coming days.

When the Obama Administration suddenly and unexpectedly announced its opposition to the bills on November 16 - a move that threatened to increase prices on hiking, hunting, fishing and trail running footwear by as much as 38 percent - OIA issued an action alert, urging the outdoor industry to speak out in favor of the bills. Outdoor industry companies responded in force, sending nearly 200 emails to Congress and the administration in less than one week, prompting the administration to reverse course.

One of the most critical and successful trade tools supporting the outdoor industry, miscellaneous tariff bills (MTBs) have redirected more than $30 million in cost savings towards new American jobs, investments in innovation and lower prices for families.

“This is a major victory for the outdoor industry and also for our consumers,” said Frank Hugelmeyer, president and CEO of OIA. “The administration’s new position will help ensure stable retail prices on these leading outdoor products and keep them more affordable for American families.”

REFERENCE

The Fabric and Fiber prim•er

No one is expected to know or remember all the current technology in apparel at all times. That would be impossible, given the various sources, and the varying definitions therein, for apparel technology information. So much is happening in the world of fabrics, fibers, blends, laminates and finishes it’s easy to lose your place in the book.

Dynamic evolution is part of what makes the textile world so interesting, and so viable. Suppliers are continually striving to make more advanced materials, and manufacturers work directly in that chain to try and produce the best garments possible. Fragile humans are constantly searching for drier, lighter, more breathable and more durable materials to protect us while we work and play outside.

Adaptability and performance characteristics such as stretch, weight, etc. combine with body mapping (zoned construction), articulation, seam taping, fit and features in the toolbox of the designer. To stay current, sales floor managers consider fabric and fiber education an on-going project, so that sales people can match the right fabric and construction to the right customer.

SGB Weekly again tapped into the resources and expertise of industry leaders to bring readers its Fall 2012 apparel technology primer. While by no means exhaustive, let this list serve as your quick reference guide. And if we missed you, please let us know so we can continue to educate ourselves as well!

3M Scotchlite Reflective Material - uses a technology known as retroreflection, which helps the eye perceive light in low-light and nighttime conditions. In 2009, the material celebrated 70 years since researchers at 3M first made road signs with Scotchlite Reflective sheeting material that was much brighter than paint.

Years later, the reflective technology migrated to fabrics. 3M offers a wide range of Scotchlite reflective material that satisfies demand for visibility, versatility and durability.

3M Thinsulate Insulation - For 30 years manufacturers have incorporated Thinsulate insulation in outerwear, ski and boardwear, hunting clothes, footwear, gloves and accessories. 3M offers the following family of insulation products: Insulation, Supreme Insulation, Ultra Insulation, and Lite Loft Insulation.

actiLITE - Salomon’s first layer/base layer, moisture management. actiTHERM - Salomon’s second layer/thermal layer. alpen wool plus - A warm, plaited knit fabric with notable moisture transfer - built with a rugged wool/poly/nylon knit face and a soft polyester fleece back. Outdoor Research uses AlpenWool Plus in select apparel and headwear in which comfort and performance share precedence. arc’teryx 24 merino wool blend - Intended for athletic, casual, travel and climbing, this merino wool/cotton blend has next-to-skin comfort, anti-microbial properties, thermoregulation, and light weight durability. It integrates urban styling with technical designs including articulation and relaxed fit. capilene polyester baselayer - Patagonia makes four Capilene fabrics for different levels of exertion and temperatures: Silkweight, Lightweight, Midweight and Expedition weight. It is a moisturewicking polyester fabric that keeps you warm even when wet and dries quickly. Capilene polyester is also recycled, recyclable and features Gladiodor natural odor control. It is quick to wick, quick to dry, designed for fast-forward aerobic activities and machine washable. celliant - A responsive textile shown to reduce pain, improve strength, balance temperature and increase oxygen levels in body tissue. Celliant harnesses and recycles the body’s natural energy through the medium of fibers utilizing a blend of minerals and proprietary ingredients that are embedded into the core of the fiber. Fibers, yarns and fabrics with Celliant technology can be

3M Thinsulate Insulation

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found in some of the world’s most recognized name brands.

Celliant fibers can absorb and store electromagnetic energy emissions from the human body and release them where they are reabsorbed in the skin and deep muscle tissue. climaPRO 5k/5k - Salomon’s 5,000 waterproof, 5,000 breathable fabric-protective, breathable and lightweight material for outdoor activities. climaPRO 10k/10k - Salomon’s 10,000 waterproof, 10,000 breathable fabric-protective, breathable and lightweight fabric for outdoor activities. climaPRO active -Salomon’s third layer/outerwear layer. 10,000 waterproof (mm) and 30,000 breathable (g/m2/24h), a breathable fabric also protective during bad weather for comfort. climaPRO storm- Salomon’s 20,000 waterproof, 20,000 breathable highly protective and breathable fabric for performance during bad weather such as rain, snow and wind. climashield - Based in Clinton, TN, HarVest Consumer Insulation, Inc. brings 25 years of experience in insulation technology and manufacturing to create the climashield family of insulation products. It manufactures its own insulation servicing the outdoor recreation, military and hospitality industries with a broad portfolio of products. Its custom-fit insulation can be found in sleeping bags, comforters, quilts, outerwear, gloves and footwear.

Known for expertise in continuous filament insulation, it is the only major manufacturer of lightweight continuous filament insulation in the world. Working hand-in-hand with customers, engineers create innovative insulation products tailored to the specific needs of the customer’s product line. cocona technology - An active particle technology used to permanently embed particles onto any fabric and keep them active so they won't wear or wash out. Applying Cocona particles to a fabric enhances the performance by improving UV protection, providing odor adsorption and accelerating breathability. Derived from natural sources, the active particles attract and vaporize moisture, absorb body heat and accelerate evaporation and drying. Fabrics that use Cocona are branded Cocona, aside from The North Face FlashDry and Pearl Izumi Minerale, which are both powered by Cocona Technology. coolmax - Invista’s coolmax is a performance enhancing wicking fabric used my many top outdoor and sporting brands. It is available in a number of varieties including EcoMade, Extreme, Everyday, All Season, Active and more. cordura - The fabric that many of the most respected brands, retailers and militaries around the world use for durable, versatile and reliable construction using high tenacity fiber technologies.

Materials are available in a wide range of weights from ultra lightweight to heavy and come in many different constructions and textures that make strong, long-lasting products in several categories from outdoor gear and workwear to luggage, military and upholstery. The fabric is branded under: Ballistic, Baselayer, Classic, Denim, Duck, EcoMade, HP, Lite, Naturalle, NYCO FR, NYCO and UltraLite. The company recently celebrated its 45th anniversary.

cordura soft shell - Cordura is blended with Lycra and coated with a weather-resistant DWR finish, making it breathable, stretchy and durable. A high-performance fabric resistant to abrasions, tears and scuffs. deluge DWR - Patagonia’s proprietary durable water repellent fabric finish. Garments with the Deluge DWR finish have like-new repellency after years of extensive use. Because Deluge DWR is so effective at repelling light rain and snow the company can forego the use of a waterproof barrier on Patagonia soft shells thus improving breathability. When used on Patagonia hard shells, in conjunction with a waterproof/breathable barrier, the Deluge DWR finish keeps the outer fabric from becoming saturated so that the breathable barrier can do its job.

Cocona Technology

downtek - A water repellent down technology that reduces the absorption of water by 300 percent compared to untreated down.

It is an ultra-fine hydrophobic polymerization tested to be longlasting, safe and effective without adding weight. Down Decor is currently only producing DownTek in 700 and 800 fill power for companies including Big Agnes, Sea to Summit, Mountain Designs, NEMO, EMS, Mountain Designs, Reecho, LL Bean, Mountain Hardwear, Salewa and Brooks-Range. LL Bean will be making the Ultralight down jacket using a DownTek 850 fill. dri down - Down that has been treated with a molecular level, hydrophobic polymer to help down stay dry 10 times longer, retain 170 percent more loft in the presence of moisture, and dry 33 percent faster than untreated down. The DriDown treatment adds no discernable weight and a minimal amount of cost to jackets and sleeping bags while significantly enhancing down loft, performance, and warmth in rainy, damp, humid environments.

DECEMBER 10, 2012 | SGBWeekly.com

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dri-fit - Nike’s famous Dri-Fit fabric technology is a high performance, microfiber, polyester fabric designed to wick sweat and moisture away from the body helping users stay dry and comfortable during activity. dri-release - Patented Dri-Release technology enables brands to create unique apparel that dries four times faster than cotton, has everlasting wicking, and has FreshGuard odor control - while still maintaining the look, hand and feel of natural fibers. Blended products are used by brands such as: Sierra Designs, KEEN, Mammut, Billabong, The North Face, Puma and others. Products branded under the Dri-Release name include: cotton, Celliant, e.c.o., wool, linen, soy, SeaCell, Tencel, and silk. driZone 2L waterproof/breathable fabric - A high-performance, 2-layer waterproof/breathable fabric (waterproofness 18,000 mm, breathability 28,000 g/m²/24hrs), used in Sierra Designs four-season sleeping bags and single wall tents. dupont sorona - Sorona is the most recent addition to the DuPont legacy in fiber innovation that includes nylon, neoprene, Lycra, Coolmax and Cordura. For the past 80 years DuPont fibers have improved comfort and performance and now with Sorona, sustainability. Knowledge of chemistry and polymer science led to the discovery of nylon in 1939 and has continued through the new century with the development of Sorona, offering new attributes and benefits as a fiber made in a new, unique and environmentally friendly way. Acclaimed as the most advanced fiber platform in six decades, Sorona is made in part with renewably sourced (biobased) ingredients instead of petrochemicals. In March 2009, the Federal Trade Commission issued a new generic classification for fibers made with Sorona or other PTT poly(trimethylene terephthalate) polymers, now in the ‘triexta’ classification. Producing DuPont Sorona uses 30 percent less energy and reduces greenhouse gas emissions by 63 percent compared to the production of an equal amount of nylon. Sorona doesn’t use or contain heavy metals and requires no additional chemical treatments for stain resistance. dupont teflon repel and release technologies - In apparel, Teflon fends off soil, stains and spills on wool, cotton and blends without impacting the fabric’s weight, look, feel, color or breathability.

Fabrics treated for repellency fight off dry soil and spills and splashes, allowing liquids to bead up and roll off. Fabrics treated for stain release allow most oil- and water-based stains to be removed during normal laundering or cleaning. en testing - European Norm (EN) 13537 is a standardized, scientific test method for identifying the temperature rating of a sleeping bag. enduraloft - A soft, high-loft synthetic insulation that is lightweight, water-resistant, retains its insulating properties when wet, and recovers well after compression. eVent - GE's eVent waterproof fabrics get their unique properties from a proprietary and patented waterproof membrane. Its unique composition allows millions of tiny pores to breathe at their full potential. Sweat vents go directly to the outside of the fabric in one step called Direct Venting Technology. Brands

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around the world in outdoor apparel and footwear use the technology including REI, Westcomb, Rab, Teva, UGG, Montane. eVent DVL - A textile technology and fabric line engineered for lightweight, high performance rainwear for outdoor and aerobic activities. eVent DVL (direct venting lite) waterproof fabric is 100 percent waterproof and features the air permeable and breathable performance of the patented membrane used in all eVent fabrics. The inaugural collection included lightweight textiles for making unlined garments for light duty use in activities such as hiking, climbing, cycling, running and cross-country skiing. Its highly breathable nature makes it appropriate in clothing for high-energy sports where excess body heat and moisture is read-

eVent DVL Diagram

ily generated and there is less demand for the durability of heavier weight fabrics. flashdry - The North Face’s new proprietary wicking-plus-drying fabric technology used in many of this Fall’s garments in layering and outerwear pieces across multiple sports. freshguard - An odor neutralizer embedded in fabric that eliminates odors by blocking body oils from attaching to the material. gore-tex - ePTFE, or expanded polytetrafluoroethylene, was created by Bob Gore in 1969 when he rapidly stretched PTFE under certain conditions. The result was an incredibly strong, microporous material with an amazing list of characteristics including low water adsorption and good weathering properties. By 1978 Gore-tex fabric was introduced and the world met the first waterproof, breathable outerwear. Thanks to a commitment to innovation and creativity, waterproof and breathable Gore-tex products have continued to improve and evolve. gore-tex membrane -The secret of gore-tex products lies in its bicomponent membrane. The membrane contains more than

nine billion microscopic pores which are approximately 20,000 times smaller than a drop of water but 700 times bigger than a molecule of moisture vapor. So while water in its liquid form cannot penetrate the Gore-tex membrane, moisture vapor can escape. The Gore-tex membrane makes garments durably waterproof, windproof and breathable so that wearers stay dry and comfortable. Gore-tex outerwear is made of the toughest fabrics thoroughly tested to guarantee performance even after wear and tear. Gore-tex fabric is easy to take care of and won’t lose its effectiveness after repeated washing. The company’s Guaranteed to Keep You Dry Promise is that no liquid from the outside will get to you on the inside. This includes moisture from the wet grass you’re kneeling in to the sudden squall you get caught in. If you are not completely satisfied with the waterproofness, windproofness, or breathability of your Gore-tex product, they will repair it, replace it, or refund your purchase price. gore-tex paclite - The lightest, most compressible gore-tex, Paclite is a comfortable, low-bulk fabric offering wet weather protection and breathability. Gore-tex fabrics are waterproof, windproof and breathable and are manufactured according to strict quality and performance standards. Placed between outer materials and the garment lining, the Gore-tex membrane allows perspiration to escape while providing a barrier against both water and wind. gore-tex performance shell - Designed to provide breathable comfort and durably waterproof and windproof protection, Gore-tex Performance Shells are ideal for a wide range of outdoor activities. The Gore-tex Performance Shell has a special Gore-tex membrane that’s bonded to the outer material. The separate lining inside ensures better wearing comfort and versatility. gore-tex pro - The most rugged, waterproof/breathable, lightweight fabric in the company’s line. Gore-tex fabrics are waterproof, windproof and breathable and are manufactured according to strict quality and performance standards.

H2No - H2No Performance Standard is Patagonia’s benchmark for waterproofness, breathability and durability, ensuring a high level of long-term performance backed by the company’s Ironclad Guarantee. Killer Wash is Patagonia’s proprietary wet flex test that simulates years of use in drenching conditions.

The H2No Performance Standard for waterproof shell garments is 20,000 MM before, and 10,000 MM after the Killer Wash test (per JIS L 1092 B). Patagonia shell fabrics are produced in 2-, 2.5-, and 3-Layers. illusion fabric - When weight, space and performance matter, Sierra Designs offers the 2-layer waterproof/breathable Illusion fabric.

Currently available in minimalist Cloud Airshell and Cloud Pant, Illusion fabric is waterproof and breathable, creating ultralight (4oz jacket), ultra-compact (packs to the size of two energy bars) rainwear. Designed to be part of the Cloud Layering System, The Cloud Airshell and Cloud Pant are designed to be worn only when it’s raining. insect blocker - Columbia’s Insect Blocker technology is a defense

in the battle against bugs, helping keep mosquitoes, flies, ticks and other biting insects away. insect shield - Insect Shield Repellent Apparel and Insect Shield Repellent Gear are designed to provide long-lasting, effective and convenient personal insect protection - the first-ever, EPAregistered insect-repellent clothing. Recently, EPA granted Insect Shield extended durability claims for its apparel registration, through 70 washings, nearly three times the longevity of the original EPA apparel registration at 25 washings. Insect Shield apparel and gear products combine the patent-pending Insect Shield process with a proprietary formulation of the insect repellent permethrin - resulting in effective, odorless insect protection that lasts the expected lifetime of a garment. Fabric treated with Insect Shield Permethrin insect repellent repels mosquitoes, ticks, ants, flies, chiggers and no-see-ums for invisible, odorless protection from bites. ion-mask - A world leader in liquid repellent nano-coating technology. It is hydrophobic, stain resistant, breathable, lightweight and waterproof enhancing. merino wool by Point6 - Soft, itch-free, odor-free, organic, biodegradable wool. Made with a U.S.-based compact spinning process for guaranteed durability. motion fleece - A light stretchy microfleece with a smooth, hardwearing nylon face and soft textured back from Outdoor Research, offers moisture transport, freedom of movement, warmth and abrasion resistance. omni-dry - Columbia’s most breathable waterproof technology, omni-dry is designed to keep you dry during highly aerobic activity, whatever the weather. omni-freeze - Omni-Freeze consists of specially shaped flat yarns that facilitate the release of heat and feel cooler to the touch during warm weather and active outdoor adventures. (Columbia) omni-freeze ice - This active cooling technology makes use of moisture to lower the temperature of the fabric, so it feels cool to the touch and users stay comfortable in hot conditions. (Columbia) omni-freeze zero - is the industry’s newest leading cooling technology. Little blue rings concentrate a cooling agent close to the skin and capitalize on sweat to lower the overall temperature of the fabric, accelerate the wicking process and provide an instant and prolonged cooling. (Columbia) omni-heat electric - provides instant warmth via advanced electronics, ensuring wearers stay warm and comfortable for hours even in the coldest conditions. (Columbia) omni-heat reflective - helps regulate temperature by reflecting and retaining body warmth while dissipating moisture and excess heat. (Columbia) omni-shade - clothing protects users from damaging UV radiation by blocking the majority of the sun's harmful rays. (Columbia) omni-shield - This rain and stain barrier resists light rain and stains, keeping wearers clean and protected. Omni-Shield delivers protection from the outdoors where it is least expected but most needed. (Columbia)

DECEMBER 10, 2012 | SGBWeekly.com

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omni-shield blood ‘n guts - This soil and slime barrier resists guts and releases bloodstains, keeping users clean and protected in the wild. It repels fluids and resists stains to help anglers wash away gruesomeness. (Columbia) omni-tech - products provide premium waterproof and breathable protection by keeping outside elements from getting in, while still allowing moisture vapors to move away from the skin. (Columbia) omni-wick - This moisture transferring technology moves and disperses sweat away from the body for quick evaporation, keeping wearers comfortable during physical activity. (Columia) omni-wick evap - moisture management technology disperses sweat quickly across a broad surface area for accelerated evaporation. (Columbia) outdry - features a patented lamination process that bonds a waterproof membrane directly to a highly breathable outer layer used primarily in footwear and gloves. (Mountain Hardwear, Columbia) pertex - is the brand name of a range of high-performance fabrics engineered for use in apparel, sleeping bags and down jackets. Pertex fabric technology is based on a natural phenomenon called capillary action technology - the ability for water to be drawn up into narrow spaces. Moisture moves along the capillaries between the fibers and spreads over a large surface area where it evaporates. pertex endurance - technology incorporates an ultra-thin membrane with a durable nylon face fabric. The layer is so thin that it hardly adds any weight, nor does it considerably affect the softness of the material. This water-resistant, windproof, vapor permeable shell keeps the elements out while allowing internal moisture to escape. Lightweight and extremely compressible, it is used in select insulating and technical apparel, headwear and shelter systems. It is windproof, water-resistant, and breathable, even at low temperatures, and is primarily used in sleeping bags, expedition apparel and down jackets. pertex quantum - An ultralight fabric offering a high level of breathability and weight-savings, ideal for insulating layers where high water resistance isn’t as important. pertex shield - fabric balances waterproofness, breathability and wind resistance all within a flexible, durable and lightweight construction. The combination of technically advanced face fabric technology with a proprietary PU film laminate balances performance in waterproof breathability with durability. polarmax - The primary retail brand of Longworth Industries, Inc., West End and Candor, NC, with 25 years of innovative technical base layer apparel experience, fabric development and product testing. Polarmax engineers Acclimate Dry performance fabrics with a unique moisture management system, breathability, anti-microbial, non-shrink and wash-and-wear qualities. Its manufacturing facilities, warehouse and shipping activities take place within a 15-mile radius in the U.S. and many yarns and fibers are recycled and packaging is either recycled and/or retaskable. Polarmax maintains control of every process used to bring the base layer products to consumers - fabric development and technology, product design and testing, cut and sew, sales and marketing, warehousing and distribution, and customer

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service. New this year is a proprietary XTRdry quick-dry cotton fabric, plus new colors and styles in its AYG apparel line. polarmax comp 4 fleece - A heavier synthetic layer that is sheer on the outside for easy layering and brushed on the inside for a soft fleece feel. This also has an anti-microbial treatment. polarmax tech silk - A synthetic with Acclimate Dry Moisture wicking technology. It is also quick drying and treated with Scent Prevent. polarmax XTRdry cotton - The coolest new proprietary Polarmax fabric. It is a cotton that undergoes a proprietary treatment to make it quick drying and moisture wicking while still retaining a soft hand. polartec anti-static technology - Controls nuisance static electricity, reduces static cling and minimizes the occurrence of static shock. polartec durable water repellency - Sheds rain and snow providing protection from surprise changes in the weather.

Quick-drying. polartec eco-engineering | polartec recycled technology Fabric contains at least 50 percent recycled content saving natural resources and energy while reducing CO2 emissions. PostConsumer waste (mostly clear plastic soda and water bottles) is turned into first-quality polyester yarn for Polartec fabric. polartec eco-engineering | polartec renewable cocona technology Activated carbon from coconut shells speeds dry times, evaporative cooling and reduces odor. Provides UVA and UVB sun protection. Cocona Technology uses a patented encapsulation process which protects the integrity of the pores during extrusion intopolyester yarns, keeping them open and active for the life of the product. The product and process are all natural and permanent. polartec eco-engineering | polartec renewable wool technology Wool/recycled polyester blend. Promotes warmth, wicking and quick drying. Naturally odor resistant. polartec hardface technology - Increases abrasion resistance and enhances durable water repellency. polartec neoshell - features an exclusive membrane allowing air to pull moisture vapor out even at extremely low levels of pressure so it helps keep users drier during high-exertion activities. The

Polartec Neoshell

fabric is waterproof, has breathable two-way air exchange, blocks wind, stretches, is warm, light, quiet, and machine washable. polartec odor resistant with polygiene technology - Polygiene is a bluesign approved odor-resistant technology that inhibits the growth of odor causing bacteria for the life of the garment. Garments stay fresher, longer between washes. polartec polypro technology - Hydrophobic, fast drying, next-toskin. Light and comfortable. Odor resistant. polartec power dry - fabrics are designed to keep skin dry when sweating. All fabrics in this series feature a patented bi-component knit construction that uses different yarns on either side of the fabric. This creates two different surfaces: one that is optimized to move moisture away from the skin, the other to dry quickly.

Polartec® Power Dry® High Efficiency Highly breathable High efficiency grid construction maximizes warmth, minimizes weight and enhances breathability

Moisture spreads and evaporates Dry zone next-to-skin Sweat picked up off skin

Polartec Power Dry

polartec powershield pro - Designed to strike a balance between weather protection and breathability, Power Shield Pro offers softshell weather resistance without compromise to breathability, combining air permeability with durable hydrostatic resistance.

Fabrics feature a smooth, tightly woven face for abrasion resistance and a polyester back for a high warmth-to-weight ratio. The membrane in the middle enables the fabric to block 99 percent of wind. The remaining 1 percent circulates within the fabric, enhancing moisture vapor transmission, improving breathability and reducing risk of heat-stress buildup. polartec power stretch - fabrics feature breathable body-hugging 4-way stretch, keeping users dry providing warmth without weight, considered some of the most versatile outdoor and fitness apparel fabrics available. Many fabrics feature a proprietary construction with two unique surfaces: a durable wind- and abrasion-resistant outer layer and a soft wicking inner layer.

Other fabrics in the series feature compression stretch which can improve performance and reduces the chance of certain types of stop-go injuries. All the fabrics excel at handling the demands of the next-to-skin environment.

polartec repreve 100 technology - Fabric contains at least 50 percent recycled content using Repreve 100 - a recycled fiber made from 100 percent post consumer plastic bottles. polartec sun protection technology - UPF 15. Blocks at least 93 pecent of UV. Certified testing and labeling: AATCC 183, ASTM D6603, ASTM D6544. polartec thermal pro - fabrics are the most visually dynamic, technically advanced and diverse of the Polartec insulation fabrics. Available in a variety of unique surface textures and patterns, Polartec Thermal Pro fabrics are styling options for any end use. New high-loft versions have achieved the highest warmth to weight ratios of any Polartec fabric. Other versions have the look of traditional wool with the performance benefits of fleece. primaloft ECO - A lightweight combination of 50 percent recycled polyester material with PrimaLoft virgin fibers for highloft, thermally efficient and wind- and water-resistant insulation that is compressible and breathable. primaloft insulation - PrimaLoft uses a patented microfiber structure to help the body retain warmth and conserve energy. primaloft ONE - Water-resistant, siliconized microfiber insulation that mimics the loft and compressibility of down but remains warmth when wet. Ultra-fine fibers are specially treated in a patented process and then combined into an insulating core that is soft, lightweight and water resistant. PrimaLoft One absorbs three times less water and claims 14 percent more warmth when dry and 24 percent more warmth when wet than competitive insulation. quick duck - Carhartt’s proprietary 8.5-ounce, 60% cotton/40% polyester canvas with a durable water-repellent (DWR) finish that’s 30 percent lighter yet as durable as Carhartt sandstone duck.

The new Fall 2012 Quick Duck outerwear line includes the Quick Duck Woodward Active Jacket, the Quick Duck Woodward Traditional Jacket, and the Quick Duck Woodward Vest. Nylon lining quilted to mid-weight polyester insulation lining featured in body and sleeves provides warmth without bulk. The new outerwear program includes updated features like lower pockets, media port and knit storm cuffs. schoeller - fabrics from Switzerland are now legendary with their quality, functionality, longevity and durability along with a modern look and approach to designing multi-functional apparel.

They are available in three stretch fabrics: Dynamic, for comfort in all seasons and applications; Presige, the most durable; and WB-formula, for water and windproof comfort. summit series - The North Face line of apparel built to endure extremes of weather and terrain while delivering the highest level of performance from base camp to summit. sympatex - Described as 100 percent waterproof, 100 percent windproof, and providing optimal breathability, Sympatex also uses environmentally friendly manufacturing and disposal processes (Oeko-Tex Standard 100 and bluesign certified). Through workmanship and selected materials, the membrane is abrasion-resistant up to 100,000 cycles (Martindale). The non-porous structure makes the membrane flexible, thin and light. The membrane retains its functionality through the life of clothing, footwear or accessories. It is non-porous and easy to care for--the membrane cannot become blocked by dirt, residual washing agents or salt crystals. tencel lyocell - TENCEL is a branded lyocell fiber that comes from

DECEMBER 10, 2012 | SGBWeekly.com

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the pulp of eucalyptus trees. The trees are grown on sustainably run farms certified by the Forest Stewardship Council (FSC).

(Patagonia) touchtec - Supple, durable, and water-resistant leather that utilizes patent-pending nanotechnology allowing accurate use of touch-screen mobile devices. ventia dry - Proprietary to Outdoor Research, Ventia fabrics provide a waterproof/breathable barrier, offering storm-level weather protection and active-use comfort. Products utilizing Ventia are waterproof/breathable by construction, keeping the wearer protected from wet and cold weather while maintaining comfort by allowing excess heat and moisture to escape. Ventia Hybrid allows body mapped construction combining soft shell fabric. windstopper active shell-are light, packable garments offering windproofness, maximum breathability and water resistance. WINDSTOPPER Active Shell keeps wearers comfortable for enhanced performance during highly aerobic activities. windstopper insulated shell - provides lightweight warmth by combining windproofness, breathability and water resistance. WINDSTOPPER Insulated Shells are designed to keep warm air in and cold wind out while allowing perspiration to escape. windstopper soft shell - offer windproofness and breathability combining the comfort of a soft midlayer and the water resistance of a shell in one garment.

WINDSTOPPER Soft Shells keep wearers comfortable with the freedom of movement needed for performance in a wide range of activities and weather conditions. windstopper technical fleece - provides more warmth and comfort than non-windproof fleece with less bulk by combining windproofness and breathability, a warm, laminated fleece fabric offering cold-weather protection and moisture management. WINDSTOPPER Technical Fleece is effective as a mid-layer or outer layer, keeping users warm and comfortable in cool and windy conditions. ■

Eric Steele, director of Project OR, a 48-hour concept-toprototype design contest held twice a year at the Outdoor Retailer trade show in Salt Lake City, shared his insights on four apparel trends in the industry.

UTILITY "It's not enough that a shirt look good, it also has to be well designed for the task at hand. Clothing for mountain biking is trending toward pieces that perform well on the trail and look good at the pub after the ride. Clothing designed for multiple types of use are generally more expensive, but their functionality more than makes up for the higher price.”

"CAR TO BAR" CLOTHING "Where clothing based on utility leverages multiple uses, 'Car to Bar' clothing has a very limited use and performs one function really well,” explained Steele. “Think of the insulated puffy jacket. The puffy jacket is incredibly warm, very fashion forward and it packs into a small ball. This makes the insulted puffy a must have for three out of four seasons.”

BRANDED INGREDIENTS “We buy shoes all the time but rarely think of the source of the materials. Finished brands that include branded ingredients have to, as a rule, go through a higher level of quality control than do products without. Vibram is advancing the technology of footwear by giving finished brands like Merrill and New Balance the opportunity to produce a super-light shoe that fits like a glove. The barefoot running craze is upon us and it's raising the bar for all performance footwear.”

ECO-BASED MATERIALS “Another trend is that any fiber that doesn't come directly from an oil well is going to do well in an oil-scarce market. My favorites in this area are: wool, organic cotton, recycled polyester/nylon and renewably sourced synthetics like Sorona (Bio-PDO from Dupont), Tencel and viscose (cropbased rayon) from bamboo. It's not enough to simply use these materials. The garment has to be well-made and have a nice hand, i.e. it feels good against the skin. Customers will pay a little more for these garments, but not too much more. All of these trends add value to products we would buy anyway. Communicating those value points to your customers helps them make better purchases and increases your chances of that customer returning.”

WINDSTOPPER Technical Fleece

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FROM TOP: DOMINANCE MID // MULTITUDE // BLOWOUT 2 WWW.F I L A .COM OUTDOOR RETAILER BOOTH # 40187

For full year calendar go to sportsonesource.com/events

JANUARY 2013

FEBRUARY 2013

5-7

1-5

NBS Spring Semi - Annual Market Fort Worth, TX

3-6

ISPO Munich 2013 Munich, Germany

ASI Orlando Orlando, FL

7-8 ATA Show (Archery Trade Association)

Louisville, KY 7-10

EWSRA/SWRA Winter Sports Market Atlantic City, NJ

7-10

NEWSR Winter Sports Market Manchester, NH

10-12

Surf Expo Orlando, FL

14-15

Metropolitan New York Shoe Market Secaucus, NJ

15-18

SHOT Show Las Vegas, NV

15-16 Première Vision

New York, New York

17-20 NBS Winter-Specialty Market

Denver, CO

5-7 FFANY

New York, NY 6-8

ASI Dallas Dallas, TX

13-15

Magic Marketplace Las Vegas, NV

13-16

Sports Inc. Outdoor Show Phoenix, AZ

14-17

ASA-ICAST Greater Philadelphia Outdoor Sport Show Oaks, PA

17-20

WDI Worldwide Spring Show Reno, NV

23-25 Atlanta Shoe Market

Atlanta, GA 26-28 MRA On Snow Demo

Boyne Mountain, MI

17-19

Sports Licensing & Tailgate Show Las Vegas, NV

18-20

Imprinted Sportswear Show (ISS) Long Beach, CA

22 Demo

Outdoor Retailer All Mountain

MARCH 2013

Salt Lake City, UT

6-10

ASA-ICAST Fred Hall Shows Long Beach, CA

15-17

ASA-ICAST Saltwater Fishing Expo Somerset, NJ

21-24

ASA-ICAST Fred Hall Shows San Diego, CA

23-26 Outdoor Retailer Winter Market

Salt Lake City, UT 23-26 PGA Merchandise Show

Orlando, FL

28-3

ASA-ICAST World Fishing & Outdoor Exposition Suffern, NY

24-27 ASA-ICAST Chicagoland Fishing,

Travel & Outdoor Exposition

Schamburg, IL

22-24 ASI Long Beach

Long Beach, CA

29-31 WSA Show

Las Vegas, NV

APRIL 2013

30 - 1 NABA Trade Show (National

Archery Buyers Association)

Reno, NV 31-3

SIA Snow Show Denver, CO

12-14

SGB Golf Outing Charleston, SC

MAY 2013 2-5

SOS Leadership Development & SGB 40 Under 40 Awards South Beach Miami, FL

TRADE ASSOCIATIONS | BUYING GROUPS

CALENDAR

Athletic Dealers of America 1395 Highland Avenue Melbourne, FL 32935 t 321.254.0091 f 321.242.7419 athleticdealersofamerica.com National Shooting Sports Foundation Flintlock Ridge Office Center 11 Mile Hill Road Newtown, CT 06470 t 203.426.1320 f. 203.426.1087 nssf.org National Sporting Goods Association 1601 Feehanville Drive / Suite 300 Mount Prospect, IL 60056 t 847.296.6742 f 847.391.9827 nsga.org Nation’s Best Sports 4216 Hahn Blvd.

Ft. Worth, TX 76117 t 817.788.0034 f 817.788.8542 nbs.com Outdoor Industry Association 4909 Pearl East Circle / Suite 300 Boulder, CO 80301 t 303.444.3353 f 303.444.3284 outdoorindustry.org SGMA 8505 Fenton Street Silver Spring, MD 20910 t 301.495.6321 f 301.495.6322 sgma.com Snow Sports Industries America 8377-B Greensboro Drive McLean, VA 22102 t 703.556.9020 f 703.821.8276 snowsports.org Sports, Inc. 333 2nd Avenue North Lewistown, MT 59457 t 406.538.3496 f 406.538.2801 sportsinc.com Sports Specialists Ltd. 590 Fishers Station Drive / Suite 110 Victor, NY 14564 t 585.742.1010 f 585.742.2645 sportsspecialistsltd.com Team Athletic Goods 629 Cepi Drive Chesterfield, MO 63005 t 636.530.3710 f 636.530.3711 tag1.com Worldwide 8211 South 194th Kent, WA 98032 t 253.872.8746 f 253.872.7603 wdi-wdi.com

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