SGBW_1623

ISSUE 1623 JUNE 6, 2016

The Weekly Digital Magazine for the Active Lifestyle Market

Presenting SGB'S 40 UNDER 40 Class of 2016 MEET THE YOUNG LEADERS WHO ARE TRANSFORMING THE ACTIVE LIFESTYLE INDUSTRY

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Group Publisher & Creative Director Teresa Hartford teresa@sportsonesource.com 303.997.7302

ISSUE 1623 june 6, 2016

Editorial Director

David Clucas clucas@sportsonesource.com 303.578.7007 Senior Business Editor Thomas J. Ryan tryan@sportsonesource.com 917.375.4699

The Weekly Digital Magazine for the Active Lifestyle Market

Associate Editor | Sports & Fitness Editor Jahla Seppanen jahla@sportsonesource.com 303.578.7008 Contributing Editor Charlie Lunan clunan@SportsOneSource.com 704.996.4463

Art Director

Chris Loving-Campos chrislc@sportsonesource.com Media Sales Buz Keenan buz@sportsonesource.com 201.887.5112

Circulation & Subscriptions admin@sportsonesource.com 303.997.7302

SGB Media Print Magazine: SGB Digital Magazine: SGB Weekly Executive Newsletters: Sports Executive Weekly, The B.O.S.S. Report, SGB Executive Email Updates: SGB Today Daily Emails: SGB Update, SGB Apparel, SGB Footwear, SGB Outdoor, SGB Sportsmans, SGB Sports & Fitness SSI Data SSIData.com

Career Services SGBJobs.com

HOW TO REACH US

SGB Class of 2016

LETTERS TO THE EDITOR: SportsOneSource, 1075 E. South Boulder Road, Suite 300, Louisville, CO 80027 or email SGBMedia@SportsOneSource.com. Letters and emails should include full contact information. We reserve the right to edit letters for clarity and brevity. Send manuscripts and photographs to SGBMedia@SportsOneSource.com or to Submissions Editor at the address above. The publisher assumes no responsibility for unsolicited material.

Copyright 2016 SportsOneSource, LLC. All rights reserved.

The opinions expressed by writers and contributors to SGB WEEKLY are not necessarily those of the editors or publishers. SGB WEEKLY is not responsible for unsolicited manuscripts, photographs or artwork. Articles appearing in SGB WEEKLY may not be reproduced in whole or in part without the express permission of the publisher. SGB WEEKLY is published weekly

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4X All Pro LB/Super Bowl MVP Zamst Elite Force Team Member

SGB Class of 2016 Leadership, Innovation, Entrepreneurship and Energy.

There’s no shortage of these qualities among this year’s class of SGB 40 Under 40 Award Honorees.

While the tendency of this recognition might be to say that these are “tomorrow’s leaders,” the reality is that they are already there. These are the names and faces defining today’s active lifestyle industry. When they walk into a room, people give their attention. And each is making their mark on his or her company, staff, mentors, colleagues, customers and friends.

These honorees aren’t just leaders, but good listeners and team members as

well. In the following pages they credit their supporting staff and families for getting them to the top. Many talk about the importance to stop and truly listen and learn from the customers they serve.

The 40 individuals honored on the following pages are being recognized by their peers — the people they work with every day — as the best the active lifestyle industry has to offer in its people that will ensure that the industry continues to be an environment that rewards hard work and fosters advancement.

SGB salutes each of the honorees and wishes them continued success.

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KURT AINSWORTH

Co-Founder & CEO | Marucci Sports Age 37 | 13 Years in the Industry

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urt Ainsworth is the co-founder and CEO of Marucci Sports, the company that the Associated Press calls the "bat maker for the stars," and that Forbes Magazine highlighted as one of the top growth brands in the country.

Ainsworth was part of the 1997 NCAA National Championship baseball team at LSU and named All-American in 1999. He was a first-round draft pick for the San Francisco Giants. In 2000, he played for the Olympic gold medal team before making it to the World Series. In 2003, he started the Marucci Bat Company with another Big Leaguer and their athletic trainer. Fast forward five years and Ainsworth co-founded Marucci Sports. Now the number one bat in the Big Leagues, Marucci Sports also manufactures aluminum bats, fielding gloves, and other baseball and softball equipment. Ainsworth lives in Baton Rouge, LA with his wife and their four children.

EDUCATION & DEGREE(S) ACHIEVED: BS, Louisiana State University I COULDN’T DO MY JOB WITHOUT: My family, the Marucci team, and the guidance of our Board of Directors.

MOST IMPORTANT THING I HAVE LEARNED: Keep your bank account of goodwill full by treating others as you want to be treated and they will support you when times get tough.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Trust yourself.

Don’t let yourself get to the end and wish you would have followed your instincts. Follow them now.

BIGGEST CHALLENGE YOU’VE OVERCOME: Marucci went through a decertification of two bat lines in 2012 that has made us a much better company today, even though it was extremely painful at that time and for the next couple of years following the decertification.

BIGGEST ACCOMPLISHMENT TO DATE: Staying happily married for over 16 years and having four kids while balancing professional baseball and Marucci.

FAVORITE QUOTE

“IF EVERYTHING SEEMS UNDER CONTROL, YOU’RE JUST NOT GOING FAST ENOUGH.” - MARIO ANDRETTI

WHAT OR WHO (MENTOR) HAS ENABLED YOU TO BECOME SUCCESSFUL: My brother, Kevin, always pushed me to do better and work harder than everyone else if I wanted to be successful. He always told me that when we are sleeping, there is another kid working to get better than we were. I took that mentality and competitive spirit from sports into the business world.

WHAT YOU WOULD WANT YOUR LEGACY TO BE: I worked to grow the game of baseball by helping to create the products that kids want and need to be successful and promoted the great life lessons that come from playing the game.

BIGGEST LIFE LESSON: Don’t wait for tomorrow. Do it today.

DESCRIBE YOURSELF IN TWO WORDS: Hardworking and Driven

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FAVORITE QUOTE

“ONLY THOSE WHO WILL RISK GOING TOO FAR CAN KNOW HOW FAR ONE CAN GO.” - TS ELLIOTT

BRIAN BECKSTEAD

Co-Founder, Vice President of Sales | Altra Age 35 | 18 Years in the Industry

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aving started at age 16 in an independent run specialty store, running has been at the core of Brian’s experience. His competitive drive and passion for running has led him to more than 50 ultramarathons worldwide including the 106-mile Ultra-Trail Mt Fuji and the 105-mile Ultra-Trail du Mt. Blanc. His passion, enthusiasm, and experience has spearheaded the growth and culture at Altra where he has helped form the unique components of what has made the company successful.

EDUCATION & DEGREE(S) ACHIEVED: BS, Exercise Science & Outdoor Recreational Management, Utah Valley University BIGGEST ACCOMPLISHMENT TO DATE: Altra of course! I’m not sure which is bigger, getting Altra off the ground or making it successful over the years, but I’m immensely proud of my efforts on both fronts.

BIGGEST CHALLENGE YOU’VE OVERCOME: Funding and acquisition.

Getting someone to buy into your concept for investment, particularly with the economy in 2009/10, was very hard. Then merging various beliefs into building a successful company.

WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: Altra’s initial angel investor. He is the silent partner that without his help Altra wouldn’t exist. He has given me amazing and crucial advice.

WHAT DO YOU WOULD WANT YOUR LEGACY TO BE: Inspiration, creativity and effort. I think when you have a great idea and put forth maximum effort then you can accomplish so much in life. I hope to inspire others to take a few risks. And when you get some runway, push hard and take full advantage.

BIGGEST LIFE LESSON: Persistence and positivity pay off! Even when everything seems lost and doomed, keep your head up and push forward.

I COULDN’T DO MY JOB WITHOUT: My wife. She has been a rock and an unsung hero in supporting me unconditionally from the start.

DESCRIBE YOURSELF IN TWO WORDS: Relentless Progress

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ELLYN BIEDSCHEID

Vice President of Finance | Hydro Flask Age 40 | 4.5 Years in the Industry

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llyn is responsible for finance, information systems, legal and HR. She joined Hydro Flask in 2011 with over 15 years of finance, accounting and process improvement experience. She has advised clients in the high tech and consumer products industry on internal controls and GAAP accounting treatment through her work in the PricewaterhouseCoopers audit group. Ellyn also held positions at Intel, Global Accounting and Financial Services group overseeing transition to a shared services model and implementation of the first business process management program for the Fixed Assets Accounting group.

EDUCATION & DEGREE(S) ACHIEVED: Bachelor of Business Administration, emphasis in Accounting. Certificate of International Business (cum laude) from University of Notre Dame. CPA in Oregon state and Lean Six Sigma Green Belt certified.

MOST IMPORTANT THING I HAVE LEARNED: There are no mistakes.

What matters is what you learn from the experience.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Don’t ask why; ask why not. Focus on solutions. Challenge yourself to be open to new ideas.

Make sure you are solving the right problem.

BIGGEST CHALLENGE YOU’VE OVERCOME: My biggest challenge has also been one of my accomplishments; being a part of the rapid growth at Hydro Flask.

BIGGEST ACCOMPLISHMENT TO DATE: My two children. They inspire me to be true to myself and do my best.

WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: Jim Collis and Scott Allan from Hydro Flask have given me the freedom, encouragement and trust to grow my knowledge and experience with Hydro Flask.

FAVORITE QUOTE

“BE KINDER THAN NECESSARY BECAUSE EVERYONE YOU MEET IS FIGHTING SOME KIND OF BATTLE.” - ANONYMOUS

WHAT WOULD YOU WANT YOUR LEGACY TO BE: Someone who made a difference, who didn’t give up when things got tough and who lived life with passion.

BIGGEST LIFE LESSON: Despite your best plans, things may not always turn out the way you expect. Sometimes the results are better - sometimes not - but don’t let that stop you from moving forward.

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COURTNEY BLACKER

Director, Brand Marketing | The North Face Age 39 | 11 Years in the Industry

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ourtney leads global go-to-market strategy and consumer-facing brand and content marketing across all consumer touchpoints for The North Face as Director, Brand Marketing. She joined VF Corporation in 2005, serving in various roles at JanSport including brand director, where she led the repositioning of the brand as a youth culture outdoor lifestyle brand. Prior to VF Corporation, Courtney held marketing positions at Levi Strauss & Company and several advertising and branding firms. She lives in Oakland, CA with her husband and twin girls.

EDUCATION & DEGREE(S) ACHIEVED: Bachelor of Arts, School of Journalism and Mass Communication, Advertising focus, University of North Carolina Chapel Hill MOST IMPORTANT THING I HAVE LEARNED: People are the most important part of any job. Find your people and everyday will be more fulfilling.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Manage your balance — always come back to your center and you’ll never lose your footing.

BIGGEST CHALLENGE YOU’VE OVERCOME: The ongoing and fluid challenge of adapting to new and emerging conditions. But every challenge presents an opportunity to push through to show commitment, mettle and character.

FAVORITE QUOTE

“IT’S FUNNY HOW DAY BY DAY NOTHING CHANGES. BUT WHEN YOU LOOK BACK EVERYTHING IS DIFFERENT.” - CALVIN & HOBBES

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BIGGEST ACCOMPLISHMENT TO DATE: Professionally, I am most proud of The North Face efforts to connect to consumers by representing our brand message of “Never Stop Exploring” as a state of mind, physically, emotionally, creatively and intellectually. In 2014, I spearheaded a multi-touchpoint integrated brand campaign to inspire people to live a life of exploration, get outside and protect the places we play and love. I orchestrated a partnership with Apple iTunes and recording artist, My Morning Jacket that enabled consumers to support the Department of the Interior’s 21st Century Service Corp initiative. Personally, I am proud to be a dedicated mom to my girls and to set an example everyday that women can kick butt.

BIGGEST LIFE LESSON: Be kind, be confident, be yourself.

DESCRIBE YOURSELF IN TWO WORDS: Fearless and Passionate

FAVORITE QUOTE

“THE PEOPLE WHO ARE CRAZY ENOUGH TO THINK THEY CAN CHANGE THE WORLD ARE THE ONES WHO DO.” – STEVE JOBS

ROB BOWERS

Chief Strategy, Analytics and Innovation Officer | Total Hockey Age 39 | Number of Years in the Industry 11

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ob started his career as a business consultant in high school. After earning a degree in finance, he spent five years as a consultant before joining Total Hockey. For the next decade Rob has helped grow Total Hockey focusing his attention on customer service and pushing to modernize the hockey industry.

MOST IMPORTANT THING I HAVE LEARNED: To always ask why and consider why not.

PRIMARY RESPONSIBLIITIES IN YOUR CURRENT POSITION: Assist the CEO with creating, communicating, executing, and sustaining strategic initiatives. Evaluating market positioning, competitive war gaming, using data analysis to drive supply chain, marketing, business development, retail site selection and customer retention strategies, assessing future technologies, cultivating strategic partnerships, spotting future market trends and translating them into company innovation efforts.

BIGGEST CHALLENGE YOU’VE OVERCOME: Two toddlers on the home front.

EDUCATION & DEGREE(S) ACHIEVED: BS, Finance

WHAT DO YOU WANT YOUR LEGACY TO BE? To have made a positive contribution and people will say, “he helped me consider new perspectives to challenge the normal way and we had fun doing it.”

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Fail fast and keep on trying.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Fail fast and keep on trying.

BIGGEST ACCOMPLISHMENT TO DATE: Running the Chicago marathon.

WHAT OR WHO (MENTOR) HAS ENABLED YOU TO BECOME SUCCESSFUL? Michael Benoit, President and CEO, Total Hockey

BIGGEST LIFE LESSON: If you can dream it, then it is learnable.

I COULDN’T DO MY JOB WITHOUT: An open disposition to change.

DESCRIBE YOURSELF IN TWO WORDS: Hopelessly Driven

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COLIN BUTTS

Marketing Director | Wolverine World Wide, Chaco Age 35 | 5 Years in the Industry

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olin’s love of the outdoors sprouted through annual family ‘drive and camp’ vacations covering much of the U.S. during his youth. Today, he is driven by a desire to encounter as much of the world as possible and his personal interests revolve around travel, personal relationships, and exposure to new cultures, food, and people. After roles at a foodservice packaging company and The Laughing Cow cheese brand, Colin found the passion of the outdoor industry exciting, and made the leap. Helping guide Chaco’s path from a small brand to a nationally iconic one has been a labor of love for Colin. He is currently responsible for the marketing team leadership of seven associates, developing and managing Chaco’s consumer marketing plan.

EDUCATION & DEGREE(S) ACHIEVED: BA, Marketing, Michigan State University; M.B.A. Marketing, Michigan State University, Eli Broad College of Business.

BIGGEST CHALLENGE YOU’VE OVERCOME: Deciding the CPG industry was not the right culture for me and looking for more passionate work.

WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: My parents for my education and backing, my husband for his constant support, and Chip Coe (now WWW EMEA Managing Director) for the best four years of business and personnel training possible.

BIGGEST LIFE LESSON: Life isn’t fair.

BIGGEST ACCOMPLISHMENT TO DATE: Professionally, being part of the team helping to build the iconic Chaco brand. Personally, launching my own mobile video game Totem Tap.

FAVORITE QUOTE

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: From the mini ad campaign: Normal can never be amazing.

"WHEREVER YOU ARE, IT’S YOUR FRIENDS WHO MAKE YOUR WORLD."

WHAT DO YOU WANT YOUR LEGACY TO BE: His presence enriched the lives of everyone he had contact with - a perpetual work in progress.

- WILLIAM JAMES

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DESCRIBE YOURSELF IN TWO WORDS: Driven and Playful

FAVORITE QUOTE

“LEADERSHIP IS NOT ABOUT TITLES, POSITIONS OR FLOW CHARTS. IT IS ABOUT ONE LIFE INFLUENCING ANOTHER.” - JOHN C. MAXWELL

KEN CHANDLEY

Category Manager Winter Sports & Camping | Nation’s Best Sports Age 40 | 18 Years in the Industry

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en was raised in Mentor, OH and moved to Texas in 1999. Living in Ohio allowed Ken to experience winter sports and develop a passion for skiing.

In 2001, he started his career at NBS in the distribution center and has worked his way up to his current position as Category Manager, Winter Sports and Camping. Ken and his wife both work at NBS and have two wonderful children.

In his leisure time, Ken enjoys spending time with his family, leading his fantasy football league and cheering for his favorite team, the Cleveland Browns.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Life is short. Live every day to the fullest.

BIGGEST ACCOMPLISHMENT TO DATE: My career, college degree and children.

WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: My parents, wife, Rand Whitney and Bryan Davis.

EDUCATION & DEGREE(S) ACHIEVED: Associates of Arts I COULDN’T DO MY JOB WITHOUT: Teamwork BIGGEST CHALLENGE YOU’VE OVERCOME: Going back to college while working full-time, owning my own company and starting a family.

MOST IMPORTANT THING I HAVE LEARNED: Develop and maintain relationships

WHAT WOULD YOU WANT YOUR LEGACY TO BE: I want to be remembered as someone who has overcome obstacles and achieved great success. A good husband, father, son, leader, mentor and friend.

BIGGEST LIFE LESSON: Never give up on your dreams. Obstacles will always arise, but learning how to get past them is where you will truly exude leadership and determination.

DESCRIBE YOURSELF IN TWO WORDS: Ambitious and Easy-going

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FAVORITE QUOTE

“THERE ARE NO SHORT CUTS TO ANY PLACE WORTH GOING” - BEVERLY SILLS

NIKOLAI CHRISTENSEN

Vice President, Product | Keen Footwear Age 36 | 13 Years in the Industry

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ikolai has lived most of his life in Denmark. After three years in college, he spent a year in the military, which lead him to his 16-year shoe career.

At a reasonably young age, he embraced change — both professionally and in his private life — which has given him a fantastic variety of life experiences.

Being able to understand and lead teams in many cultures has given Nikolai confidence and results. Nikolai lives in Portland, OR with his wife and three children.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Fully understand your brand, fans, product, service and function to drive innovation and perfection while guiding others on the same path.

EDUCATION & DEGREE(S) ACHIEVED: Business College in Ribe, Denmark and a year in Surabaya, Indonesia learning the footwear manufacturing process from the ground up.

WHAT DO YOU WOULD WANT YOUR LEGACY TO BE: A leader who created world class teams with next-generation ideas and solutions.

I COULDN’T DO MY JOB WITHOUT: A fantastic team. Their only focus is quality in everything they do – constantly striving to create innovative collections and next level quality for Keen’s global fans.

BIGGEST ACCOMPLISHMENT TO DATE: When I see my team drive new ideas; which directly impact our fans and creating space and opportunity to succeed within our brand.

BIGGEST LIFE LESSON: Lead by character and integrity.

DESCRIBE YOURSELF IN TWO WORDS: Passionate and Driven

MOST IMPORTANT THING I HAVE LEARNED: I started my career on the factory floor making shoes. This is and always will be my strongest foundation that I base the majority of my decisions on for building the Keen brand.

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SCOTT CONTWAY

Buyer | Guns, Ammo, Archery & Fishing Dunham’s Sporting Goods Age 34 | 17 Years in the Industry

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orn and raised in Michigan, Scott worked for Dunham’s Sporting Goods part-time in high school before joining the U.S. Army after graduation.

He served four years of active military duty including a tour in the Middle East in 2006. When he returned home, Scott went back to work at Dunham’s in store management at its headquarters store while attending college. He was promoted to associate buyer in 2007 and became a buyer in 2009. Scott and his wife have two children and together they enjoy an active outdoor lifestyle boating, camping and hiking. Scott has a passion for Whitetail deer and turkey hunting, which he eagerly awaits passing along to his children.

EDUCATION & DEGREE(S) ACHIEVED: U.S. Army four years; AS, Business Administration, Oakland County Community College.

BIGGEST ACCOMPLISHMENT TO DATE: Winning the Dunham’s Buyer of the Year award twice and raising our two sons.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Never be afraid to admit what you don’t know, and always be willing to make yourself better.

MOST IMPORTANT THING I HAVE LEARNED: Passion, hard work and dedication pay off.

WHAT YOU WOULD WANT YOUR LEGACY TO BE: Great father, husband, son and businessman.

BIGGEST LIFE LESSON: Don’t sweat the small stuff.

DESCRIBE YOURSELF IN TWO WORDS: Family man

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ADAM CRAIG

Director of U.S. Sales | Columbia Footwear Age 38 | 19 Years in the Industry

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arly in his career Adam worked in a ski shop in Crested Butte, CO where his love for skiing and the mountains originated. He is grateful to have grown up in Cleveland, OH with parents and a large family that were always supportive and encouraging of his pursuits. Adam currently resides in Portland, OR with his wife and children who all share a love of the outdoors.

EDUCATION & DEGREE(S) ACHIEVED: Attended Cleveland State University majored in Economics; attended Western State Colorado University, majored in Business.

MOST IMPORTANT THING I HAVE LEARNED: You cannot control the uncontrollable.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Think big. “What would you attempt if you knew you would not fail?”

BIGGEST CHALLENGE YOU’VE OVERCOME: It’s always a monumental challenge to change someone’s perception when they are grounded in their opinions. I’ve had the opportunity to work alongside a great team that has helped reshape the perception of the Columbia brand within the minds of many retailers.

FAVORITE QUOTE

"PLAN YOUR WORK AND WORK YOUR PLAN." - MARGARET THATCHER

WHAT OR WHO (MENTOR) HAS ENABLED YOU TO BECOME SUCCESSFUL: I started working at a young age for my grandfather’s textile business and his drive, work ethic, and relationships help set the foundation for who I am today. My career in the outdoor industry is a result of my love for the outdoors that my parents instilled in me. I have been fortunate to work alongside my father at Columbia for two decades and, I continue to learn from him on a daily basis.

WHAT DO YOU WANT YOUR LEGACY TO BE: My devotion to increase outdoor participation among youth.

BIGGEST LIFE LESSON: A happy personal life makes for a fulfilled professional life.

DESCRIBE YOURSELF IN TWO WORDS: Passionate and Optimistic

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KATHY DALBY

CEO | Pacers Running Age 38 | 20 years in the Industry

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athy Dalby is CEO of Pacers Running, a leading run specialty retailer and events production company in Washington D.C. She is responsible for identifying and driving strategic growth, branding and marketing, financial management and optimizing the relationship between all channels of the Pacers Running business. Kathy is also the publisher of RunWashington, the D.C. area’s largest and most comprehensive print and digital news source for area runners. She has served as race director for many events including the Nike Women’s Half Marathon and the USATF National Road Racing Championships.

EDUCATION & DEGREE(S) ACHIEVED: Masters of Public Health, The George Washington University; Bachelor of Arts, Michigan State University I COULDN’T DO MY JOB WITHOUT: Our staff, vendor partners, friends, family, and community.

MOST IMPORTANT THING I HAVE LEARNED: We have to run an organization unlike the running stores of yesteryear. It’s critical to optimize the relationships in all business channels, refine our business practices and strategy, invest in long-term professional growth of our employees, and be unapologetic when it comes to the integrity of our brand. Customer expectations are high and while some retailers bemoan the competition, we say bring it. A rising tide really does raise all ships.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Give people the tools to do their job and get out of their way; always have a plan B; and remember the prime directive: stay away from boys. All they do is suck your brains and zap your strength – my dad, circa 1990.

BIGGEST ACCOMPLISHMENT TO DATE: The creation of the DCXC project, our charity to elevate the sport of youth cross country in inner city Washington D.C. and the surrounding metro area.

FAVORITE QUOTE

“GOOD THINGS COME TO THOSE WHO HUSTLE.” - ABRAHAM LINCOLN

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WHAT OR WHO (MENTOR) HAS ENABLED YOU TO BECOME SUCCESSFUL: The women in my family, especially my grandmothers, who are resilient, loving and hard-working. And my best friend and business partner, Chris Farley, who gave me the courage to make the leap into entrepreneurship.

His eternal optimism and genuine empathy for all runners is a North Star for our long-range strategy and a reminder that in all we do, helping others is what really matters.

BIGGEST LIFE LESSON: If its not fun, its probably not worth it.

DESCRIBE YOURSELF IN TWO WORDS: Hustler, baby.

FAVORITE QUOTE

“DO NOT LET WHAT YOU CANNOT DO INTERFERE WITH WHAT YOU CAN DO.” - JOHN WOODEN

KATIE DARLING

Senior Director of Merchandising | Puma North America Age 36 | 12 Years in the Industry

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s a former collegiate gymnast, Katie is proud and honored to work in the active lifestyle industry and is equally honored by the opportunities she has had to positively impact customer’s businesses and lives and to play a role in the development of great people. Since joining Puma North America 12 years ago, Katie has had the pleasure of working with and leading great teams focused on transforming the go-to-market process, conceiving and creating compelling new product offerings and developing and executing new and innovative customer experiences that build brand loyalty and ambassadorship.

driving the turn-around of our direct-to-consumer (DTC) business. When I was given the opportunity to lead retail merchandising, business and employee moral were low and Puma was in the midst of a restructuring. With no prior retail experience, Puma and my team believed in my leadership, and anyone who knows me knows I love a challenge. Within the last 12 months we have reset our merchandising strategy across all DTC channels and restructured the team including on-boarding 75 percent new teammates. Work remains to be done, but we are seeing results.

EDUCATION & DEGREE(S) ACHIEVED: B.S. Sports Management, Springfield College. M.B.A., The University of Massachusetts, Isenberg School of Management

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Balancing competing priorities is always a challenge whether personal or professional.

I was given great advice on how to help make those difficult decisions in the moment by asking the following question, “will this matter in an hour, a month, or a year from now?”

MOST IMPORTANT THING I HAVE LEARNED: Great product is important. Great people are more important.

BIGGEST ACCOMPLISHMENT TO DATE: Personally my children.

Professionally my current role at Puma. I’m a member of a team that is steadily

DESCRIBE YOURSELF IN TWO WORDS: Curious and Positive

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JENNIFER LYNN FARMER

Director of Merchandising, E-Commerce North America | Crocs Inc. Age 37 | 8 Years in the Industry

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ennifer grew up in Waxahachie, TX. After graduating from college with a degree in Economics, her goal was to become a merchandiser/buyer and within two years and she moved to Pittsburgh, PA to achieve her goal.

Subsequently she lived in NYC before moving to Colorado to further her career aspirations and to explore living the outdoor life. It was the change Jennifer was looking for and where she met her husband. Jennifer wouldn’t change any of the mistakes she has made along the way because they have all led her to her current role as Director of Merchandising, E-Commerce North America at Crocs.

EDUCATION & DEGREE(S) ACHIEVED: B.S. Economics, Texas A&M University I COULDN’T DO MY JOB WITHOUT: My team. They do all of the heavy lifting, and I would be lost without them.

MOST IMPORTANT THING I HAVE LEARNED: Be open to all experiences good or bad. When something makes me uncomfortable, I know it’s something that I absolutely must do because it will make me grow as a person.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Leadership comes in the form of people following you because they want to, not because they have to. Leading through influence is much more powerful than leading through direct reporting.

BIGGEST CHALLENGE YOU’VE OVERCOME: I once was fired from a job.

It was a life-changing event because I had to look deep inside and realize that I needed to change. It also made me a stronger leader. I know that I will make mistakes in my life, but knowing that I can rebound stronger after a mistake is what keeps me pushing and taking risks.

BIGGEST ACCOMPLISHMENT TO DATE: I ran my first marathon in 2006 with Team in Training. The accomplishment wasn’t finishing the race but supporting the Leukemia & Lymphoma Society and running in honor of my cousin who had been diagnosed with leukemia the prior year.

WHAT YOU WOULD WANT YOUR LEGACY TO BE: Inspire women to be leaders and to see the value in developing the next generation.

DESCRIBE YOURSELF IN TWO WORDS: Loud Texan

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FAVORITE QUOTE

“PERFECTION IS NOT ATTAINABLE, BUT IF WE CHASE PERFECTION WE CAN CATCH EXCELLENCE.” - VINCE LOMBARDI

WILLIE W. FORD

Managing Director | POC North America Age 29 | 6 Years in the Industry

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illie became connected with POC in 2007/08 as an athlete when he was a sophomore at The University of New Hampshire while being a key member of UNH’s Division I ski team. During his four years at UNH, he was a three-time Academic All American and a two-time NCAA All American.

Willie began his career at POC in 2011 as its marketing director. He has been a key member in evolving POC’s business from a winter focused brand to a year round brand delivering quality safety products to snow-sport and cycling enthusiasts. When Willie is not working, he serves on the boards of the Shane McConkey Foundation, the UNH Skiing Friends and is a volunteer firefighter in the community. Aside from building a healthy business with POC, you can find Willie skiing, biking or coaching.

I COULDN’T DO MY JOB WITHOUT: An amazing team, globally. Everyone is driven and wants to do their best to contribute to our mission of saving lives and reducing the consequences of accidents. When the team is driven and cares deeply about what we’re doing, it creates an all-hands-on-deck mentality where everyone contributes whether it’s in their job description or not.

BIGGEST CHALLENGE YOU’VE OVERCOME: Building a team that was once optimized solely for snow sports but is now focused on both snow and cycling. We have hired a great percentage of new cycling sales reps, while optimizing the in-house staff in a way that allows us to service both markets.

DESCRIBE YOURSELF IN TWO WORDS: Positive and Persistent

EDUCATION & DEGREE(S) ACHIEVED: Communications Major, Business Administration Minor, University of New Hampshire MOST IMPORTANT THING I HAVE LEARNED: Things do not always go as planned. It’s crucial that we stick to our reason for being, our mission and continue to deliver the best product and the best experience to our customers.

JUNE 6, 2016 | SGBWeekly.com

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GOLDEN HARPER

Creator & Founder, Product Development | Altra Age 34 | 24 Years in the Industry

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olden Harper ran his first marathon at age 10 (3:08:05) and holds the world's best for a 12-year-old in the marathon at 2:45:34. He went on to become an All-American Cross Country runner. After college, he won his first 50-mile race — the Alpine to Slickrock 50 — by nearly an hour. He grew up working in his family’s running store and has been driven to help people overcome injury and accomplish their goals since a young age. He did his collegiate studies on running technique and running injuries and continues to study foot problems and running injuries extensively.

EDUCATION & DEGREE(S) ACHIEVED: BS, Exercise Science-Fitness & Wellness with Business Management emphasis, Brigham Young University I COULDN’T DO MY JOB WITHOUT: Great people. Prayer. Luck.

Willingness to think outside the box. Persistence. Genuine desire to make the world a better place.

MOST IMPORTANT THING I HAVE LEARNED: Do the right thing and don’t give up. If your motives are pure, everything will eventually work out.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Our first investor, Xango Founder Joe Morton, always told me that if you have a unique product and message, and if you differentiate from your competition, it will be successful.

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BIGGEST CHALLENGE YOU’VE OVERCOME: Having our funding fall through at the same time we were experiencing manufacturing problems that had us on the verge of going under before we ever sold our first shoe.

Somehow persisting and getting through the dozens of times we were on the brink of destruction was huge.

BIGGEST ACCOMPLISHMENT TO DATE: Just having validation that our shoes do what I designed them to do. I’ve received thousands of letters, emails, etc. along the lines of “Your shoes and education helped me to overcome this injury and accomplish my goals.”

WHAT YOU WOULD WANT YOUR LEGACY TO BE: One, that I changed the face of the running shoe industry for the better with foot-shaped, cushioned, zero-drop shoes. Two, that I always tried to do the right thing, regardless of money or business pressures.

BIGGEST LIFE LESSON: Serving a two-year, self-paid mission for my church. Putting others before yourself and continuously trying to become a better person, results in ultimate peace and joy.

DESCRIBE YOURSELF IN TWO WORDS: Faithful and Pioneering

The Finish Line family proudly congratulates Wendy Hofstetter, Senior Director of Digital at JackRabbit, on being recognized as one of SGB’s 2016 40 Under 40 honorees.

JUNE 6, 2016 | SGBWeekly.com

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WENDY HOFSTETTER

Senior Director, Digital | JackRabbit, The Finish Line, Inc. Age 33 | 4 Years in the Industry

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endy is the Senior Director of Digital for JackRabbit by day; amateur photographer and Disney fanatic by night. She has a passion for data, traveling and running half marathons in costume.

EDUCATION & DEGREE(S) ACHIEVED: BS, Business Administration with an emphasis in Marketing and Information Systems.

BIGGEST ACCOMPLISHMENT TO DATE: Launching JackRabbit.com last September. Creating a new site, with a new brand, end-to-end meant thinking through our long-term vision while also paying attention to the details. We have grown the business from nothing into something in less than a year and it feels good to sit back and take it all in.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Hire people smarter than you. At first, this suggestion seems counter-intuitive if you’re competitive by nature and think the best way to the top is by proving your value. However, having a team of people who excel in areas you don’t, allows you to make progress much more quickly than on your own.

BIGGEST CHALLENGE YOU’VE OVERCOME: Having to walk away from relationships to stay true to myself. Saying goodbye is never easy and often means short-term pain for long-term gain. I’ve learned so much from these relationships, and they have made me a more compassionate person today.

WHAT WOULD YOU WANT YOUR LEGACY TO BE: To be known as someone who builds others up. Whether it’s my team or my friends/family.

If I can inspire others to be a better version of themself, then I will be happy.

WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: I am extremely fortunate to have access to a leadership team at Finish Line and JackRabbit that care enough to develop and inspire me every day. I have to give a shout out to my boss, Imran Jooma, who is the smartest person I know.

Under his leadership, I have learned so much about our industry and myself.

MOST IMPORTANT THING I HAVE LEARNED: Being a successful leader is not about doing it all yourself; it’s about knowing when to give up control to someone who can do it better than you.

DESCRIBE YOURSELF IN TWO WORDS: Devoted Achiever

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JEREMY HOWLETT

Co-Founder, Director of Marketing | Altra Age 36 | 7 Years in the Industry FAVORITE QUOTE

“TO GIVE ANYTHING LESS THAN YOUR BEST IS TO SACRIFICE THE GIFT.” - STEVE PREFONTAINE

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fter finishing his education, Jeremy entered the world of finance and shortly transitioned to grassroots marketing strategy. While running his own digital marketing agency, he set off on the adventure of a lifetime with Golden Harper and Brian Beckstead to bring Altra to life. They did this in one of the most competitive markets. With the help of mentors and hard work, together they have grown Altra into where it is today. When not working, Jeremy is hustling around to his family’s various activities or off getting lost in the mountains.

EDUCATION & DEGREE(S) ACHIEVED: A.S. Business, Utah Valley University BIGGEST CHALLENGE YOU’VE OVERCOME: The financial trial of starting up a business in an extremely competitive market.

WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: Having two dedicated and passionate Co-founders has been a huge advantage.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Never limit yourself to what others think you can accomplish.

I COULDN’T DO MY JOB WITHOUT: Support from my wife and children.

WHAT WOULD YOU WANT YOUR LEGACY TO BE: The ability to lift a company from nothing and be competitive in the running space.

MOST IMPORTANT THING I HAVE LEARNED: Hard work pays off and success can be found by doing things a bit differently.

DESCRIBE YOURSELF IN TWO WORDS: Strategically Passionate

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FAVORITE QUOTE

“SWEAT EQUITY IS THE MOST VALUABLE EQUITY THERE IS. KNOW YOUR BUSINESS AND INDUSTRY BETTER THAN ANYONE ELSE IN THE WORLD. LOVE WHAT YOU DO OR DON’T DO IT.” - MARK CUBAN

GRANT KNUDSON

Global Head of Footwear & Accessories | Cobra Puma Golf Age 33 | 11 Years in the Industry

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ince joining Cobra Puma Golf in 2012, Grant has helped grow the global footwear business leading the design, creation, development and go-tomarket strategy for a footwear range that has received rave reviews. Prior to joining Puma, Grant held positions at the Adidas Group, including product marketing manager and cleated product testing manager. Grant lives with his family in Carlsbad, CA.

BIGGEST CHALLENGE YOU’VE OVERCOME: Public speaking. It’s a skill that takes a lot of practice, repetition and hard work to master and enjoy. Anyone that says it’s easy is probably lying.

EDUCATION & DEGREE(S) ACHIEVED: BA, Chemistry, Willamette University

WHAT OR WHO (MENTOR) HAS ENABLED YOU TO BECOME SUCCESSFUL: The love and support of my parents who empowered their children to go for and achieve all life goals and ambitions.

I COULDN’T DO MY JOB WITHOUT: The amazing relationships in my life, most importantly my wife, who excels at all the things I’m not so good at.

MOST IMPORTANT THING I HAVE LEARNED: Get comfortable with being uncomfortable. It’s going to happen and the more you embrace it, the more you’ll learn, experience and grow.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Figure it out.

There are so many tools available at your fingertips to find information and solutions – it doesn’t matter how you get there, but figure it out. And write thank-you notes.

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BIGGEST ACCOMPLISHMENT TO DATE: Riding a bicycle across the U.S. from San Francisco to New York.

WHAT YOU WOULD WANT YOUR LEGACY TO BE: Work hard, do good along the way and live life to the fullest — the legacy will fall into place.

BIGGEST LIFE LESSON: Be present and live in the moment. Think about, prepare and plan for the future, but learn to enjoy where you are now.

DESCRIBE YOURSELF IN TWO WORDS: Confidently Inquisitive

CONGRATULATES the SGB 40 UNDER 40 2016 Award Honorees

JUNE 6, 2016 | SGBWeekly.com

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RUSSELL LAEDING

Divisional Merchandise Manager, Fishing & Marine Academy Sports + Outdoors Age 38 | 10 Years in the Industry

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ative to rural East Texas, I was afforded the freedom of running amok in the outdoors with my older brother. My father encouraged an active lifestyle of camping and waterfowl hunting and I encountered the breadth of the country sleeping in a camper as we zigzagged across the U.S. After graduating from Texas A&M University, my first job was assistant buyer at May Department Stores where I worked for five years. I joined Academy as an athletic footwear buyer in 2006 and have served in a variety of buying roles including baseball equipment and camping. My wife and I enjoy travel, backpacking, and literature with our three children.

EDUCATION & DEGREE(S) ACHIEVED: BS, Communications, Texas A&M University BIGGEST LIFE LESSON: Opportunities to cultivate relationships with team members, vendors and customers are the most sustainable reasons to come to work every day.

BIGGEST ACCOMPLISHMENT TO DATE: In my last DMM role, we implemented a modified line review process. By defining success as “better today than yesterday,” we worked to continually improve without falling into the trap of targeting perfection. We also encouraged each other to “embrace the nuance,”- a reminder that we could build a healthy level of discipline without becoming excessively rigid in process. With contributions from all team members and a few process modifications, we gained traction and delivered great results.

WHAT YOU WOULD WANT YOUR LEGACY TO BE: To contribute to the personal and professional goals of those around me. Helping to make us effective and efficient can lead to more time spent with family away from work.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Learn how to manage your energy, not your time.

BIGGEST CHALLENGE YOU’VE OVERCOME: Leading change at a growing retailer – especially in merchandising. Planning disciplines are changing rapidly to make use of increased customer information and technology. Our team has had a lot of success working with internal partners to adopt new methods that enhance our ability to deliver on our customer service promise.

DESCRIBE YOURSELF IN TWO WORDS: Curious and Intentional

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BRANDY LAMB

Senior Brand Manager, Mountain House | OFD Foods Age 40 | 2 Years in the Industry

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everal years after graduating from Saint John’s University, Brandy ventured off to San Diego and plunged into surfing and snowboarding. While there, he accelerated his brand marketing career working at the WD-40 company and launched several product lines used by tradesmen and action sports professionals and enthusiasts. In 2011, he maintained his relationship with WD40 while working remotely from various locations in Colorado, Cambodia and Australia. Seeking a career more tightly aligned with his love of the outdoors, Brandy relocated to Oregon in 2014 where he currently champions Mountain House Adventure Meals at OFD Foods as Senior Brand Manager.

campaigns that I spearheaded have led to double-digit growth from within a mature category.

EDUCATION & DEGREE(S) ACHIEVED: B.A., Management, St. John’s University

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Develop and internalize a solid and fact-based brand essence and goals. Once this is locked in, decisions come easy.

MOST IMPORTANT THING I HAVE LEARNED: Don’t be afraid to be the first person on the dance floor. Don’t worry about being judged, just make the effort, follow your heart and get out there before the better dancers show up.

BIGGEST ACCOMPLISHMENT TO DATE: Mountain House has been the leading cult favorite of camping food for nearly 50 years. By bringing the Mountain House experience to others, I am hitting on core personal values by helping people get outside and connect around a campfire. The fully integrated

I COULDN’T DO MY JOB WITHOUT: My customers who are also a community of dedicated and active outdoor enthusiasts. In addition, OFD would not be successful without our loyal dealers. Internally, it takes a committed team to produce the quality-level product we deliver and the customer support we are known for. The cross-functional group at OFD makes this happen.

WHAT WOULD YOU WANT YOUR LEGACY TO BE: Providing people more accessible, attainable, and achievable adventures to reflect, react, relax, and reset.

BIGGEST LIFE LESSON: Explore the world outside of your bubble.

DESCRIBE YOURSELF IN TWO WORDS: Trailblazing Workhorse

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CONGRATULATIONS

BRANDY LAMB “Your ‘cool as a cucumber’ approach has definitely earned the trust and confidence of your sales team!”

“What a confident, intelligent, creative, calm and thoughtful demeanor... a pleasure to work with!”

“Brandy has the ability to listen, evaluate for the highest value in what is said, and to reach the most appropriate direction for current values and future direction.”

“A leader inspires their peers to push themselves in all aspects of their work and excel. Brandy is a great leader.”

“Brandy has been such an amazing bridge connecting our Marketing and Sales teams, revolutionizing the way we bring our products to market and accelerate our brand.”

“Congratulations on achieving another milestone along your path toward global domination!”

“You have a great talent for marketing and love for our brand. You are an inspiration!”

“Since joining the team, Brandy has really helped to take us to the next level when it comes to supporting our key accounts and executing on our marketing strategy.”

“Brandy works tirelessly to bring new energy and enthusiastic ideas to our Mountain House brand. He has become a leader of strategic planning and brand concept innovation.”

- The Mountain House Team

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KIM LEWIS

Vice President, Omnichannel Marketing | Golfsmith International Age 38 | 3 Years in the Industry

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im leads the award-winning omni-channel Marketing group at Golfsmith International responsible for brand execution and experience across all customer touchpoints. Her responsibilities include overseeing brand and creative, ecommerce, media, CRM, digital/social/email marketing, PR, direct mail, private label credit, community engagement, field marketing, and store environment across the Golfsmith USA and Golf Town Canada brands.

Previously, Kim launched the current CRM, direct mail, email, and loyalty programs for accessories retailer Charming Charlie and spent 10 years at Sally Beauty Supply, helping to develop the $3 billion company’s successful loyalty program, email marketing initiatives, and website.

EDUCATION & DEGREE(S) ACHIEVED: MBA, Business Management, University of Dallas; BS, Integrated Marketing Communications, Abilene Christian University.

MOST IMPORTANT THING I HAVE LEARNED: It is okay to be wrong.

When you make a mistake, own it, apologize, learn from it, and move forward.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Never send an email when you are mad.

BIGGEST CHALLENGE YOU’VE OVERCOME: Guiding our team through a major reorganization to align our resources with GSI’s omni-channel strategy to produce award-winning work.

BIGGEST ACCOMPLISHMENT TO DATE: Successfully building Golfsmith’s new cross-channel customer database from the ground up and helping guide our company’s transition to an omni-channel focus. We are now communicating with and marketing to our customers in a way that was never previously possible.

FAVORITE QUOTE

WHAT OR WHO (MENTOR) HAS ENABLED YOU TO BECOME SUCCESSFUL: I’ve been lucky to have a number of professional mentors, but I’m only who I am today because of my parents. I’ve never known anyone who works harder and is more supportive than my mom and dad who have always stressed the importance of trying new things and approaching life with a loving, positive attitude. These guiding principles shape everything I do.

“THE HARDER YOU WORK, THE LUCKIER YOU GET.”

WHAT YOU WOULD WANT YOUR LEGACY TO BE: That I always enabled those around me to succeed.

- GARY PLAYER

BIGGEST LIFE LESSON: Life isn’t fair. Do your best with what is in your control and try not to worry about the rest.

DESCRIBE YOURSELF IN TWO WORDS: Persistent and Determined

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AARON LIEBERT

CEO | Rally House Age 40 | 7.5 Years in the Industry

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aron began working for Kansas Sampler, the original retail concept of Rally House, when it was just a mail order company in his family’s basement over 25 years ago. Prior to rejoining the family business in 2009, Aaron attended George Washington University and spent 12 years in Washington, DC developing luxury apartment buildings and mixed use projects in the MidAtlantic region. Since 2009, Rally House has opened 40 locations expanding into major cities in the Midwest and the Northeast.

EDUCATION & DEGREE(S) ACHIEVED: BBA, Finance, George Washington University MOST IMPORTANT THING I HAVE LEARNED: Even at the speed of the retail business, you have to stay focused, compartmentalize and maintain an even presence.

BIGGEST CHALLENGE YOU’VE OVERCOME: Letting go and trusting my team.

I COULDN’T DO MY JOB WITHOUT: My team but also my mother and father. They were instrumental in starting and building the business.

BIGGEST LIFE LESSON: Never accept the status quo. Life changes quickly and you must change with it.

FAVORITE QUOTE

“THE EASIEST WAY TO MAKE A BUCK IS TO ASK FOR IT.” - ANONYMOUS

WHAT OR WHO (MENTOR) HAS ENABLED YOU TO BECOME SUCCESSFUL? I belong to several organizations that are there for young leaders, such as YPO. I’ve made a lot of great friends and contacts inside YPO. And I try to run or ride my bike daily to recharge my batteries.

BIGGEST ACCOMPLISHMENT TO DATE: In business: the growth of our company. There are retailers shuttering across the country. From a certain perspective it looks grim. I don’t see it that way. Rally House/Kansas Sampler is a very special brand that delivers a different experience through nontraditional marketing approaches. We work very hard every day to refine that experience and make it even better. Personally: My family keeps me grounded.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Trust your own instincts. If my inner voice contradicts the external influence, I’ll default to my instincts.

DESCRIBE YOURSELF IN TWO WORDS: Pragmatic Warrior

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JASON K. LIPPENBERGER

Vice President, Investment Banking | D.A. Davidson & Co. Age 35 | 5 Years in the Industry Jason is originally from Marin County, CA where he was active in the Boy Scouts and enjoyed hiking and biking around Mill Valley and on Mount Tamalpais. After college at Claremont McKenna, Jason moved to San Francisco, CA where he worked at Bear Stearns in investment banking and later at Summit Partners in growth-equity investing. In 2010, he moved to Seattle, WA to pursue his MBA at the Foster School of Business. In Seattle, Jason met the investment banking team at D.A. Davidson focused on the active lifestyle sector and shortly thereafter joined. In his free time, Jason enjoys travel and exploring “off the beaten path” in both the Puget Sound region and around the world. He is also an avid skier, weight lifter and runner.

EDUCATION & DEGREE(S) ACHIEVED: MBA, Foster School of Business, University of Washington; BA, Dual Majors in Economics and International Relations, Claremont McKenna College MOST IMPORTANT THING I HAVE LEARNED: One cannot underestimate the importance of relationships in business and life.

FAVORITE QUOTE

“EARLY TO BED AND EARLY TO RISE, MAKES A MAN HEALTHY, WEALTHY, AND WISE.” - BEN FRANKLIN

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Always remember to seize opportunity and take full advantage of your skills and resources. Take nothing for granted.

BIGGEST CHALLENGE YOU’VE OVERCOME: After the financial crisis of 2008/09 and uncertain career prospects, I took a chance and moved to Seattle to pursue my MBA degree. Shortly thereafter, I met the investment banking team focused on active lifestyle at D.A. Davidson & Co. that provided the opportunity to combine my experience in finance with my passion for outdoor activities.

BIGGEST ACCOMPLISHMENT TO DATE: Marrying my wife, Caitlin.

WHAT YOU WOULD WANT YOUR LEGACY TO BE: To look back and see a robust group of satisfied clients where I was able to help them attain lifechanging transactions.

BIGGEST LIFE LESSON: PICK and choose your battles carefully.

DESCRIBE YOURSELF IN TWO WORDS: Meticulous Planner

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FAVORITE QUOTE

JOSH LUBER

CEO & Co-Founder | StockX Age 38 | 4.5 Years in the Industry

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osh Luber is the co-founder and CEO of StockX, the world’s first “stock market of things”. StockX is an online marketplace, initially focused on sneakers, which connects buyers and sellers using the same method as the world’s stock markets — an anonymous, transparent and authentic ‘bid/ask’ market. Before StockX, Josh founded Campless while working as an IBM consultant. Campless, which evolved into StockX, was a “sneakerhead data” company that tracked the secondary market for sneaker sales, a $6 billion global industry. Josh has collected sneakers for more than 30 years.

EDUCATION & DEGREE(S) ACHIEVED: JD/MBA, Emory University I COULDN’T DO MY JOB WITHOUT: Sneakers, Excel, and sneaker data in Excel.

MOST IMPORTANT THING I HAVE LEARNED: To write

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“PRACTICE?!?!”

- ALLEN IVERSON

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Take every call BIGGEST ACCOMPLISHMENT TO DATE: Sold Campless to Dan Gilbert].

WHAT OR WHO (MENTOR) HAS ENABLED YOU TO BECOME SUCCESSFUL: My wife WHAT YOU WOULD WANT YOUR LEGACY TO BE: If you say it out loud it won’t come true. Or is that birthday wishes? Either way, I’m not taking the chance.

BIGGEST LIFE LESSON: Ideas are worthless; execution is everything.

DESCRIBE YOURSELF IN TWO WORDS: Zero Cool

FAVORITE QUOTE

“START BY DOING WHAT’S NECESSARY; THEN DO WHAT’S POSSIBLE; AND SUDDENLY YOU ARE DOING THE IMPOSSIBLE.” - FRANCIS OF ASSISI

KATIE MELZER

Director | Robert W. Baird & Co. Age 38 | 14 Years in the Industry

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atie Melzer joined Baird in 2002 and is a member of Baird’s Consumer Group working with private equity firms and multinational companies on sell-side, buy-side, and financing transactions. Katie has significant crossborder transaction experience having spent three years in Baird’s London office and six months in Baird’s Asia office. Katie’s most recent investment banking transactions within the Consumer Group include Southern Tide, ENVE, Icebreaker, Fox Head, PrAna, Peter Millar, Helly Hansen, Filson, Snapware, Speck Products, Dunkin’ Brands, Body Central and Gordmans.

EDUCATION & DEGREE(S) ACHIEVED: B.A., University of Michigan; M.B.A, UCLA Anderson School of Management I COULDN’T DO MY JOB WITHOUT: A strong cup of coffee and a blue 0.5 Pilot G2 Retractable Pen. BIGGEST CHALLENGE YOU’VE OVERCOME: Learning how to manage clients and processes in a global environment oftentimes means little sleep. But being fortunate enough to have this cross-border experience has enabled me to develop a practice that is visible across the globe.

WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: My parents have always been my biggest fans and encouraged me to pursue

anything I set my mind to. From a very early age they inspired me with their strong work ethic and passion for everything they encountered. Their influence continues to humble me daily.

BIGGEST ACCOMPLISHMENT TO DATE: Every client I have been fortunate to work with provides a different accomplishment and one that continues to remind me why I love this industry. Meeting entrepreneurs and industry leaders and having the opportunity to add value to their dream will always be my biggest achievement.

BIGGEST LIFE LESSON: Success is not measured by what you accomplish in life, but by what you give back.

WHAT YOU WOULD WANT YOUR LEGACY TO BE: To live a life full of purpose, passion and perseverance…and have a little fun living it.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: There are no secrets to success. It is the result of preparation, hard work, and learning from failure.

DESCRIBE YOURSELF IN TWO WORDS: Good Crazy

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A celebrated partner.

Baird salutes Katie Melzer, Director from Baird’s Global Consumer Investment Banking team, for being named one of The SportsOneSource Group’s “SGB 40 Under 40.”

Katie’s dedication and commitment to Baird’s client-first culture inspire us all.

Katie Melzer, Director 555 California Street, 49th Floor San Francisco, CA 94104 415-627-3272 kmelzer@rwbaird.com

consumer.rwbaird.com

Private Wealth Management Capital Markets – Investment Banking Private Equity Asset Management ©2016 Robert W. Baird & Co. Incorporated. Member SIPC. MC-47938.

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MEGAN MORRISSEY

Vice President of Marketing, Americas | Thule Group Age 40 | 9 Years in the Industry

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rior to joining the Thule Group in 2007, Megan worked for Schick, Allied Domecq and Pernod Ricard as Director of Marketing. Since joining Thule, Megan has been responsible for marketing five brands in the Americas and for the growth and expansion of the Thule brand from a car rack company to an outdoor lifestyle brand in 17 new categories.

EDUCATION & DEGREE(S) ACHIEVED: BS Marketing, University of Rhode Island MOST IMPORTANT THING I HAVE LEARNED: To give 100 percent, you have to have 100 percent to give. Being aware of my limitations, eliminating the negativity and taking things in stride has allowed me to put my best foot forward.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Try something new every day. It’s boring to stay within limits.

BIGGEST CHALLENGE YOU’VE OVERCOME: Learning how to create balance in my life through the understanding that I am one person, there are so many hours in a day and only so many ways you can stretch yourself.

FAVORITE QUOTE

“THE BEST WAY TO PREDICT YOUR FUTURE IS TO CREATE IT” - ABRAHAM LINCOLN

BIGGEST ACCOMPLISHMENT TO DATE: While I am proud of what I have accomplished professionally, my biggest accomplishment to date has been starting a special needs division for cheerleading and having it recognized by the State of Connecticut.

WHAT OR WHO (MENTOR) HAS ENABLED YOU TO BECOME SUCCESSFUL: I have been fortunate to work with outstanding people throughout my career that have given me guidance and opportunities to be successful. From the beginning, my true mentors have been my father and stepmother that have supported me through college, provided advice and have given me the tools I needed to become who I am in my career.

WHAT YOU WOULD WANT YOUR LEGACY TO BE: Having helped even one person and positively impacting their life as so many have for me.

DESCRIBE YOURSELF IN TWO WORDS: Dedicated and Sincere

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FAVORITE QUOTE

“TO BELIEVE YOUR OWN THOUGHT, TO BELIEVE THAT WHAT IS TRUE FOR YOU IN YOUR PRIVATE HEART IS TRUE FOR ALL MEN — THAT IS GENIUS.” – RALPH WALDO EMERSON

BRIAN MURPHY

Vice President Corporate Development | Vista Outdoor Age 32 | 3 Years in the Industry

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fter receiving a finance degree Brian joined Houlihan Lokey, an investment banking firm, where he combined his interests in selling, finance and strategy. He marketed and sold companies with revenues ranging from $50 million to $500 million. Taking a creative break, Brian left banking and published a book on mixology, called See Mix Drink. The book was awarded the “Best Cocktail Book in the World” by Gourmand and featured in GQ, The Wall Street Journal, and Newsweek. Brian then joined ATK, an aerospace, defense and sporting company where he led M&A deal execution, acquiring Savage Firearms and Bushnell Holdings, giving ATK’s sporting segment the scale to spin into a standalone public company (Vista Outdoor).

Following the spinoff, Brian became VP of Corporate Development and since then has helped reshape the company to become a diversified outdoor recreation company.

BIGGEST ACCOMPLISHMENT TO DATE: Within one year we completed three acquisitions totaling approximately $850 million in transaction value shifting the Vista Outdoor’s Outdoor Products segment sales from 35 percent of total sales to approximately 50 percent of total sales, balancing the Shooting Sports and Outdoor Products segments. We’re now successfully integrating the businesses into the Vista Outdoor platform.

EDUCATION & DEGREE(S) ACHIEVED: BS Business, Finance, Entrepreneurial Studies, University of Minnesota, Carlson School of Management

WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: A mentor told me “Your greatest opportunity is the one in front of you, no matter how mundane.” Focusing my energy on doing great work, no matter the topic or who sees it, has made the difference.

BIGGEST LIFE LESSON: My mom taught me empathy and the importance of validating people. We moved a lot due to my father’s work, and it wasn’t uncommon for me to attend multiple schools within the same grade. I developed a knack for quickly connecting with people by genuinely listening.

Those repeated experiences formed the basis for who I am today and influence how I work.

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BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: “Sometimes you just need to put your head down and charge through walls.” That simple advice has enabled me to push through tough times.

BIGGEST CHALLENGE YOU’VE OVERCOME: Time. I’ve learned to be more conservative on shorter timelines and more bullish on longer timelines.

MOST IMPORTANT THING I HAVE LEARNED: Unless I’m receptive to multiple ideas and outcomes, I will continue to have the same thoughts and patterns of behavior.

DESCRIBE YOURSELF IN TWO WORDS: Anonymous Energy

CONGRATULATIONS, BRIAN MURPHY!

From all your friends at Vista Outdoor, we congratulate you on being named one of SBG’s 40 Under 40! Brian is a true leader in the industry and is committed to Bringing the World Outside.

VISTAOUTDOOR.COM

JUNE 6, 2016 | SGBWeekly.com

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KELLY OLMSTEAD

Vice President, Brand Activation | Adidas North America Age 39 | 16 Years in the Industry

K

elly grew up in Oregon playing sports from youth soccer to collegiate volleyball and softball. Through sports she learned teamwork, winning, losing and leading. After supporting herself through college, her parents did their best to hide their concern as she proudly announced she was taking a job in the call center for a brand she loved (1-800-4Adidas, she still remembers the number). Sixteen years later, Adidas has given Kelly far more than a paycheck, it has given her life long friendships and where she met her husband.

EDUCATION & DEGREE(S) ACHIEVED: BA, Willamette University I COULDN’T DO MY JOB WITHOUT: My team. The Adidas culture and the people that I work with are a huge part of what makes me so excited to do what we do. I gain so much inspiration from the amazing team around me; we play as a team, fight as a team and win as a team. We push each other in the best way possible, and I love every second of it.

MOST IMPORTANT THING I HAVE LEARNED: Being the most authentic version of you. To develop respect and trust, all starts with authenticity.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Listen more than you talk. Don’t take yourself too seriously.

BIGGEST CHALLENGE YOU’VE OVERCOME: Balancing motherhood and career. Tackling any challenge in life requires support, and I have an amazing husband who is there with me sharing the work and reminding me to laugh and enjoy it.

WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL? My parents. They always believed in me. My dad as a mentor; coaching, teaching and challenging. My mom as my ultimate advocate; encouraging, believing and seeing more in me than I could in myself.

FAVORITE QUOTE

WHAT YOU WOULD WANT YOUR LEGACY TO BE: The nice guy can finish first.

“EVERYONE HAS A PLAN, UNTIL THEY GET PUNCHED IN THE [FACE].”

BIGGEST LIFE LESSON: It’s not only what you do but also how you do it that counts. Never be above doing the work.

- MIKE TYSON

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DESCRIBE YOURSELF IN TWO WORDS: Laughing and Learning

SPENCER ORR

Vice President of Design and Merchandising | Canada Goose Age 39 | 15 Years in the Industry

A

s a self-proclaimed “gearhead,” Spencer is a cyclist and dedicated to remaining active with his family, enjoying camping and skiing. They currently reside in Toronto. With 15 years of experience in the outdoor industry, Spencer is responsible for the line planning, design direction and development of Canada Goose’s collections and has led the immense growth of its product portfolio from 35 styles to more than 300 for the 2016 Fall/Winter season. Prior to Canada Goose, Spencer worked at Sierra Designs in design and development.

EDUCATION & DEGREE(S) ACHIEVED: Studied Outdoor Recreation at Lakehead University; M.B.A., Ivey Business School at Western University BIGGEST CHALLENGE YOU’VE OVERCOME: Breaking into the industry.

Loving outdoor activities and being a gearhead aren’t the only traits needed for success. I knew design would be my career focus, but I lacked professional experience. I started working on the sales floor of a local outdoor store during the day and building a gear review service at night. I was finally given the opportunity to design my first collection of outerwear at Sierra Designs. While my attempts were not pretty, they showed promise and passion. The following years were full of tech packing and long nights, but once I earned my stripes, I was asked to present at the annual sales conference. The rest is history.

MOST IMPORTANT THING I HAVE LEARNED: Prioritization. Canada Goose is growing almost exponentially. I’ve learned to carefully evaluate what the most impactful projects are for the company and what should wait for the right time.

FAVORITE QUOTE

“PERFECTION IS ACHIEVED, NOT WHEN THERE IS NOTHING MORE TO ADD, BUT WHEN THERE IS NOTHING LEFT TO TAKE AWAY.” – ANTOINE DE SAINT-EXUPERY

WHAT YOU WOULD WANT YOUR LEGACY TO BE: To be remembered as someone who was extremely passionate and brought energy into work every day, but also someone who kept things in perspective and put family first.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Don’t be afraid to ask questions or for advice. You never know what you will learn and who you can learn from.

DESCRIBE YOURSELF IN TWO WORDS: Determined and Loyal

JUNE 6, 2016 | SGBWeekly.com

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JOHN PETERS

Senior Director of Business Development Sports & Fitness Industry Association (SFIA) Age 27 | 3 Years in the Industry

J

ohn is responsible for managing all membership within SFIA and launching new projects such as the Consumer Electronics Show Sports Tech initiative and the SFIA Start-Up Challenge at the Industry Leaders Summit. When John isn’t fundraising, he spends time with family and friends. He is an avid reader and student of learning and at least one weekend every fall you can find John in The Grove cheering on his Ole Miss Rebels.

EDUCATION & DEGREE(S) ACHIEVED: Masters, Sports Business, Georgetown University; BA, Journalism, University of Mississippi MOST IMPORTANT THING I HAVE LEARNED: Everyone is trying to sell their service or a product to you. What I’ve learned is how to create value for your prospects. And, if you can create that value before they realize they need it, you’re golden. Once you stop worrying about what you want, and start focusing on what they want, you’re miles ahead of the competition.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: You can learn something from every person no matter his or her status or “intelligence”.

What better way to gain an edge than learning from a person who’s done it?

BIGGEST CHALLENGE YOU’VE OVERCOME: Finding a job where I feel I make a difference and contribution.

WHAT OR WHO (MENTOR) HAS ENABLED YOU TO BECOME SUCCESSFUL: My family is the sole reason of my success. I’ve always been held to high standards and am much better because of it. There’s tremendous power in always raising the bar.

FAVORITE QUOTE

"FAIL YOUR WAY TO SUCCESS." - J. MICHAEL DEREM

BIGGEST LIFE LESSON: Stop looking forward so much – slow down and bask in the moment, appreciate your successes and failures, because, before you know it, the next collection of successes and failures will already be in motion.

DESCRIBE YOURSELF IN TWO WORDS: Ultra-Competitive

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JOE PREBICH

Vice President of Brand | Fjallraven North America Age 32 | 10 Years in the Industry

J

oe is a creatively driven brand builder putting employees, brands and consumers together to build things that are more than just products — they are movements. He never settles. His career continues to be driven by believing in the products and the people he works with, and dedicates his time, talent and energy to creating unique solutions that deliver real value and motivate others.

EDUCATION & DEGREE(S) ACHIEVED: BA Journalism, University of Montana – Missoula I COULDN’T DO MY JOB WITHOUT: My three C’s: Coffee, Computer, and Co-workers MOST IMPORTANT THING I HAVE LEARNED: Keep your mind open and your ego in check. Great brands have missed a lot of opportunity through overconfidence, attitude and arrogance. To be a needle-moving brand you have to challenge what has worked in the past, dig into the way you think about your daily routine and take risks.

BIGGEST CHALLENGE YOU’VE OVERCOME: I am an excited, vibrant, emotional marketer. Executive leadership often looks at emotional marketing as a weakness. Overcoming the stereotype and proving that I am a brand

builder that delivers valuable ideas and opinions integral to corporate success with emotion is something I am proud of.

BIGGEST ACCOMPLISHMENT TO DATE: The 2010 Winter Olympic gold medal journey with Shaun White. I was Shaun’s brand manager when I worked at Red Bull. We put a multi-year project together that took us into uncharted waters, delivered huge returns on a global scale and culminated with Shaun winning the gold medal at the 2010 Winter Olympics.

WHAT OR WHO (MENTOR) HAS ENABLED YOU TO BECOME SUCCESSFUL: Pat Bridges. When I was 16, I started a magazine. Pat was/is the editor of Snowboarder Magazine. I was sending him copies of my magazine and one day he called me. At my young age I asked Pat “how do I get to do what you do?” He told me that if I wanted to be at Snowboarder, I should be a snowboard journalist. That was it. When I graduated from journalism school, he called me and I got the shot.

WHAT YOU WOULD WANT YOUR LEGACY TO BE: To kickstart the careers of people around me and to help them grow their dreams.

DESCRIBE YOURSELF IN TWO WORDS: Love Life

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FAVORITE QUOTE

“YOUR WORK IS GOING TO FILL A LARGE PART OF YOUR LIFE…THE ONLY WAY TO DO GREAT WORK IS TO LOVE WHAT YOU DO. IF YOU HAVEN’T FOUND IT YET, KEEP LOOKING…” - STEVE JOBS

JOHN SEARS

Vice President Design & Development | Gregory Age 38 | 14 Years in the Industry

J

ohn moved from the East to the West in 2002 to join Gregory as product designer. He mentored under Wayne Gregory to learn the cut-and-sew business, helped the company win multiple design awards and learned the operational realities of what it takes to build high-quality products both domestically and abroad when he became responsible for global sourcing and development. Through multiple ownership structures, John was fortunate to find himself at the center of the operational and P&L fundamentals that drive a business, leading him to his blended responsibilities.

EDUCATION & DEGREE(S) ACHIEVED: BS, Industrial Design, Georgia Tech; Executive Leadership Certificate, Westminster College MOST IMPORTANT THING I HAVE LEARNED: Focus on making the company you work for and the people around you successful, and you will achieve more than you can imagine.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Lead from the center, not the top. And when you find yourself there, delegate. To do this well

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accept that everything will not be done the way you would do it, but let trusted employees find their own path and learn by both failure and success.

BIGGEST CHALLENGE YOU’VE OVERCOME: Keeping Gregory true to its mission, globally vibrant and steadily growing.

BIGGEST ACCOMPLISHMENT TO DATE: Staying loyal. I’m most satisfied when I am building something. I’m very proud of the discipline and the perseverance I have had to help build Gregory into the company it is today.

WHAT YOU WOULD WANT YOUR LEGACY TO BE: Happy and fulfilled employees and friends that have built great lives for themselves and their families. If I can claim some small part in that, I’ll sleep well.

BIGGEST LIFE LESSON: Gratitude for the small and simple things in life provides me a great deal of happiness, optimism and calm.

DESCRIBE YOURSELF IN TWO WORDS: Pragmatic Optimist

JENNIFER SHEA

National Sales Manager | Honey Stinger Age 40 | 4 Years in the Industry

J

ennifer is the National Sales Manager for Honey Stinger but prefers the title “worker bee at the Honey Stinger hive.” To support her professional growth and to strengthen her business relationship and leadership skills, Jennifer is an active community volunteer for organizations that have a personal meaning for her, i.e., Family Development Center Board of Directors, Meals on Wheels, Routt County Riders trail maintenance, Girl Scout Troop leader, Steamboat Springs High School Business Mentor, Girls to Women, LiveStrong partner events and New York City’s Welfare to Work Mentorship program. Jennifer is also a busy mom of two and married for 13 years to a man who inspires her every day.

EDUCATION & DEGREE(S) ACHIEVED: B.A. Business Administration and Art History, University of St. Thomas I COULDN’T DO MY JOB WITHOUT: An incredible sales team passionate about the brand working closely to strategize and to share best practices.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Become comfortable with the unknown. Push yourself into uncomfortable situations to maximize your personal and professional development.

BIGGEST ACCOMPLISHMENT TO DATE: Emerging from a complete packaging conversion that provided a unique and uncharted challenge and opportunity. It helped our team build strong communication and reinforced strong vendor partnerships to avoid sales disruptions.

FAVORITE QUOTE

“BE THE CHANGE YOU WISH TO SEE IN THE WORLD.” - MAHATMA GANDHI

BIGGEST CHALLENGE YOU’VE OVERCOME: Working with a smaller, emerging company allows the opportunity to directly impact the people and product that make the brand pecial. Flexibility and creativity are absolutely a requirement.

DESCRIBE YOURSELF IN TWO WORDS: Determined and Genuine

JUNE 6, 2016 | SGBWeekly.com

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PETER SHEAN

Vice President of Sales | Hi-Tec & Magnum Age 34 | 11 Years in the Industry

P

eter Shean’s path into the Sporting Goods Industry began when he earned a full scholarship to play football at Boston College from 2000/05. Peter was a three-year starter, named to the Big East “All freshman team,” and earned a Big East Championship. Fast forward … Peter found a place at Implus Footcare, LLC and Kitteredge & Associates. In 2016 he assumed the role of VP of Sales for Hi-Tec, Magnum and the private label business. Peter enjoys vacationing with his family at the lake or on the ocean where watersports are plentiful.

EDUCATION & DEGREE(S) ACHIEVED: General Management, Marketing and HR Management; Masters, Administrative Studies, Boston College Carroll School of Business Management I COULDN’T DO MY JOB WITHOUT: Great mentors, both personally and professionally.

BIGGEST CHALLENGE YOU’VE OVERCOME: Learning to balance work and family.

WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: My Mother and Father. From her shear grit and determination, and him instilling in me core principles.

MOST IMPORTANT THING I HAVE LEARNED: I control my own destiny.

FAVORITE QUOTE

“THERE IS NO ELEVATOR TO SUCCESS. YOU HAVE TO TAKE THE STAIRS.” - ANONYMOUS

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WHAT YOU WOULD WANT YOUR LEGACY TO BE: I was honest, fair, and had high moral character.

DESCRIBE YOURSELF IN TWO WORDS: Trustworthy and Driven

FAVORITE QUOTE

“ALWAYS BE THE STUDENT, NEVER THE TEACHER.” - TASHI SHERPA

TSEDO SHERPA-EDNALINO

Chief Operating Officer | Sherpa Adventure Gear Age 33 | 11 Years in the Industry

M

y primary responsibility at Sherpa Adventure Gear is to maintain the unique brand story and heritage while continuing to develop the brand identify within the industry. I grew up in the Pacific Northwest and continue to live there with my family. I love to travel the world and enjoy being immersed in new cultures.

EDUCATION & DEGREE(S) ACHIEVED: BS International Communication, University of Washington MOST IMPORTANT THING I HAVE LEARNED: Business is all about relationships. Building lasting relationships with good people is extremely important.

BIGGEST CHALLENGE YOU’VE OVERCOME: Gracefully earning the respect of others, since we are a family business.

WHAT YOU WOULD WANT YOUR LEGACY TO BE: I want people to think about what I accomplished and to say that I was passionate about what I did and although I worked hard, I was able to enjoy my life to the fullest.

BIGGEST LIFE LESSON: Learning to be adaptable and remembering that tomorrow is a new day.

I COULDN’T DO MY JOB WITHOUT: My wonderfully supportive family.

DESCRIBE YOURSELF IN TWO WORDS: Dance and Party

JUNE 6, 2016 | SGBWeekly.com

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DAVIS SMITH

Founder and CEO | Cotopaxi Age 38 | 2.5 Years in the Industry

D

avis is the CEO of Cotopaxi, an outdoor gear brand with a social mission at its core. He is also a member of the eight-person United Nations Foundation Global Entrepreneurs Council. Davis was previously the CoCEO of Baby.com.br and Dinda.com.br, Brazil’s Startup of the Year in 2012, which raised over $50 million in venture capital. In 2004, he also founded, and later sold, PoolTables.com, America’s largest pool table retailer. Primary responsibilities in his current position include setting Cotopaxi’s vision, mission, strategic growth, team building, fundraising and social impact.

EDUCATION & DEGREE(S) ACHIEVED: B.A., International Studies, Brigham Young University. M.B.A., The Wharton School, University of Pennsylvania. M.A., International Studies, University of Pennsylvania BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: Culture is everything. If you want to build an amazing business or brand, you must first build an amazing place to work. Culture and Brand are just two sides of the same coin.

BIGGEST CHALLENGE YOU’VE OVERCOME: The biggest physical challenge I’ve ever overcome was kayaking from Cuba to Florida. The biggest emotional challenge I’ve overcome is the failure of a ten-year friendship and business partnership – it was one of the most painful experiences I’ve ever had.

MOST IMPORTANT THING I HAVE LEARNED: Businesses have the ability to use profits to have social impact, but they also have the power to inspire their followers/customers to do good. We have a responsibility to find ways to impact people’s lives for the better through business.

I COULDN’T DO MY JOB WITHOUT: My team. I have two amazing cofounders and a team who are passionate about building the next big outdoor brand, while helping make the world a better place.

FAVORITE QUOTE

“THE DESIRE TO CREATE IS THE DEEPEST YEARNING OF THE HUMAN SOUL.” - DIETER UCHTDORF

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WHAT WOULD YOU WANT YOUR LEGACY TO BE: Showing my children that success is measured by how you’ve used your life to be in service of others.

WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: My wife has been my biggest support from my first day as an entrepreneur.

DESCRIBE YOURSELF IN TWO WORDS: Entrepreneurial Humanitarian

LINDSEY SWEENEY

Divisional Merchandise Manager, Athletic and Kids’ Footwear Academy Sports & Outdoors Age 40 | 17 Years in the Industry

L

indsey grew up in Massachusetts and is a huge fan of all Boston Teams (Red Sox, Celtics, Patriots, and Bruins). Lindsey always wanted to work in the sporting goods industry. The first 15 years of her career were with Adidas where she gained product, marketing and sales experience. She joined Academy Sports + Outdoors more than two years ago to learn the retail side of the business and to utilize her past experiences to drive Academy’s footwear business. Throughout her career, Lindsey has been fortunate to work with some of the best teams in the industry and attributes much of her success to them. In her free time, you can usually find Lindsey either on the golf course or at the dog park with her three dogs.

EDUCATION & DEGREE(S) ACHIEVED: B.A. in Business and Marketing, Barry University MOST IMPORTANT THING I HAVE LEARNED: To look at everything through the eyes of the consumer.

WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: My grandmother has been my role model and mentor. She instilled her values, drive and directness into me while remaining supportive and understanding.

She has been instrumental in all the success that I have experienced, and even though she is now gone, my memories and teachings from her still keep me driven and grounded.

BIGGEST CHALLENGE YOU’VE OVERCOME: Moving from the brand side of the business to the retail side, which meant I had to learn everything from scratch while still setting long-term strategic direction for my team and re-focusing our key investments in footwear.

BIGGEST LIFE LESSON: There are times in life you have to take a couple of steps back to move many steps forward. It does not mean that you’ve failed.

You’ve only failed if you never try something new.

WHAT YOU WOULD WANT YOUR LEGACY TO BE: I was the best leader my teams worked with because I was supportive, lead by example, pushed them to reach outside the norm and helped transform them into great business leaders.

DESCRIBE YOURSELF IN TWO WORDS: Strategic and Bold

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SARAH TOWNES

Vice President of Marketing | Gander Mountain Age 39 | 18 Years in the Industry

S

arah Townes has 18-years of marketing and advertising experience working with a range of global consumer brands. Throughout her career she has spearheaded brand and re-branding strategies, AOR relationship management, creative development, production, omni-channel media strategy, digital/ social media, strategic partnerships and public relations to exceed business trajectories. As a mom of three children, Sarah loves to teach them the importance of giving back to those in need. In their free time, they love to travel and explore the outdoors.

EDUCATION & DEGREE(S) ACHIEVED: Bachelor of Science, Communications & Advertising, University of Illinois at Urbana-Champaign MOST IMPORTANT THING I HAVE LEARNED: Lead by example.

BEST ADVICE I WAS GIVEN OR THAT I WOULD GIVE: To advocate for what is right, even if it is the unpopular choice.

BIGGEST CHALLENGE YOU’VE OVERCOME: During career move to Atlanta in 2009, the area experienced a catastrophic flood. Our family lost almost everything. This challenge taught me what’s truly important in life.

BIGGEST ACCOMPLISHMENT TO DATE: Providing my children with the same hardworking, committed and caring life perspective that I was taught.

WHAT OR WHO (MENTOR) HAS ENABLED YOU TO BECOME SUCCESSFUL: My mom. She was a teacher and entrepreneur who taught me the value of loving what you do and loving who you’re with.

WHAT YOU WOULD WANT YOUR LEGACY TO BE: As a person who honored, respected and encouraged others to pursue their passions.

BIGGEST LIFE LESSON: To always be in a state of pursuing inspiration.

Without inspiration, nothing great can be accomplished.

DESCRIBE YOURSELF IN TWO WORDS: Energetic and Devoted

FAVORITE QUOTE

“BEFORE YOU CAN HAVE A SHARE OF MARKET, YOU MUST HAVE A SHARE OF MIND.” – LEO BURNETT

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FAVORITE QUOTE

“SPEAK SOFTLY AND CARRY A BIG STICK.” - THEODORE ROOSEVELT

GEORGE WARD

Chief Financial Officer | OluKai Age 40 | 11 Years in the Industry

G

eorge was born in Leicestershire in the UK. As a teenager his family moved to Southern California where George fell in love with the beach lifestyle. After graduating from the University of California, Santa Barbara, George began his career as a CPA at Deloitte and Touche. Upon finishing his MBA, he secured a position with an action sports company and relocated with his family to Ireland for three years; which allowed him to combine his love of travel, action sports and accounting. Returning to Southern California with his family, George accepted the position as controller at OluKai. Today George and his family continue to enjoy the beach lifestyle.

EDUCATION & DEGREE(S) ACHIEVED: BA, Economics, University of California, Santa Barbara; MBA, Finance, Operations, University of California, Irvine - The Paul Merage School of Business.

BIGGEST LIFE LESSON: As a child my family moved around quite a bit, which allowed to me to understand how to work with people from different backgrounds.

WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: My father was a great inspiration. He worked tirelessly to provide for his family, was always a gentleman and had an adventurous personality.

BIGGEST CHALLENGE YOU’VE OVERCOME: Loss of my dad at an early age.

WHAT YOU WOULD WANT YOUR LEGACY TO BE: That I influenced people to be the best they could be.

DESCRIBE YOURSELF IN TWO WORDS: Sarcastic and Thoughtful

MOST IMPORTANT THING I HAVE LEARNED: Never hire someone you can’t go to lunch with.

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CLAIRE WOOD

Senior Product Manager – Performance Running Footwear | New Balance Age 35 | 12 Years in the Industry

C

laire is passionate about the active lifestyle industry despite the tough days.

She is a world traveler forming lasting friendships with colleagues while working hard to strive for life balance. Claire is an avid runner, yoga instructor and strives to consistently surround herself with friends and relationships that nurture her spirit. With a loving and supportive family, Claire considers herself lucky to have had all the opportunities that have come her way including her position at New Balance as senior product manager – performance running footwear.

EDUCATION & DEGREE(S) ACHIEVED: B.A. Sociology, James Madison University; Certified Yoga Instructor MOST IMPORTANT THING I HAVE LEARNED: Listen BIGGEST CHALLENGE YOU’VE OVERCOME: I’ve experienced big change as it is occurring. It’s hard not to take resistance personally but I’ve learned to put myself in the position of others, understanding their perspective. It’s rewarding when you cross over into new territory together.

I COULDN’T DO MY JOB WITHOUT: My team BIGGEST LIFE LESSON: Have a point of view. It can change, but have one.

WHAT OR WHO HAS ENABLED YOU TO BECOME SUCCESSFUL: Tom Carleo, my boss He has taught me how to navigate and inspire our organization to achieve better product and experiences for our customers. He sees the big picture, and challenges me to think outside my comfort zone.

BIGGEST ACCOMPLISHMENT TO DATE: Being bold in my career, in advocating for myself and for what I believe in.

DESCRIBE YOURSELF IN TWO WORDS: Passionate and Bold

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