Sports Trader September 2014 by Sports Trader

Southern Africa’s business-to-business magazine for the sport, outdoor and leisure industries • Vol 35 No 4 • September 2014

the ultimate

super sock Good news for hockey retailers New outdoor and fishing trends Running shoe sole technology explained

Vol 35 Nr 4

Southern Africa’s business-to-business magazine for the sport, outdoor and leisure industries • Vol 35 No 4 • September 2014

September 2014 www.sportstrader.co.za

Clothing & footwear

the ultimate

super sock Good news for hockey retailers New outdoor and fishing trends Running shoe sole technology explained

On the cover The Skechers GOwalk2, locally distributed by Footwear Trading is 50% shoe and 50% sock and offers 100% comfort for the wearer. Running and walking strides differ, therefore Skechers has created the GOwalk2 range, which gives people an alternative to having to walk in their running shoes. The GOwalk2 range features Skechers Performance technologies, materials and has been built from top to bottom speciﬁcally for walking purposes. This shoe enables wearers to have a great walking experience. For more information contact Footwear Trading on 011 630 4000.

Publisher: Nicol du Toit Editor: Carin Hardisty Managing editor: Trudi du Toit Proofreader: Liz Milburn Features: Carin Hardisty, Johann du Toit, Rhianah Fredericks, Trudi du Toit, Yamkela Mkebe Design: Carin Hardisty Photography: Nicol du Toit Advertising: Nicol du Toit Subscriptions: Carin Hardisty Printing: Paarl Media Paarl Distribution: Tunleys Sports Trader is published bi-monthly by Rocklands Communications cc. Reg. No: 1997/057165/23. Members: N. J. & G. C. du Toit

Contact details:

PO Box 12197 Mill Street 8010 22 Rocklands Avenue, Vredehoek, Cape Town 8001 Tel: 021 461 2544 Fax: 021 461 2549 Website: www.sportstrader.co.za Facebook: SportsTraderMagazine Twitter: @SASportsTrader Blog: sasportsindustry.blogspot.com Advertising: nicol@sportstrader.co.za Editorial: trudi@sportstrader.co.za Subscribe: carin@sportstrader.co.za Publication information: The title and contents of Sports Trader are protected by copyright. It is a business to business publication compiled to inform, entertain and educate retailers, distributors and manufacturers of sports and outdoor equipment, footwear and clothing. It is available only to members of the sport, outdoor and activewear industries and is published bi-monthly. © Rocklands Communications.

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Replica jerseys

The latest soccer and rugby replica launches

Highlights:

Apparel and footwear news

New backpacks, knives, tackle, etc. for the outdoor market

adidas

The latest sandals and water shoe trends

News from footwear and apparel brands Their new brand director will help adidas SA to support their retail partners during tough times

Running shoe soles

Hockey equipment sales growing

How do the different sole technologies work?

Sandals and water shoes The latest trends

Industry

2 6 48 68

People on the move

News about people in the industry.

Brands on the move

News about brand activity in the industry

Tips on exporting to the US

Experts at Source Africa give tips on how local brands can enter the US market

Company results

Financial results from companies in the industry

Sport

34 36 38 42 46

Swimming

Tips on ﬁtting a competitive swimmer

Swimming ranges

The latest swimming ranges from brands

Water polo and volleyball balls

Selling tips on how to sell summer balls better

Hockey market growing

Hockey import and sales numbers are on the up

Hockey ranges

The latest ranges from hockey brands

Outdoor

Growing outdoor sales

Experts provide tips on growing outdoor sales

Suppliers give their input on the latest sandal and water shoe trends p28

Factors retailers should consider when fitting out competitive swimmers p34

52 57 60

OutDoor trends

The latest product trends spotted at the OutDoor show

Backpack trends

New trends in the backpack market

Knives and multi-tools

What sells knives and multi-tools

Trade shows and events

56 66 IBC

OutDoor show

The OutDoor show keeps on growing

SAFTAD ﬁshing trends

The new season’s ﬁshing products shown at the SAFTAD Show

Trade show news

News about local and international shows

The latest backpack and hydration trends from the OutDoor show p57

People on the move

p2 :: Industry

Awesome Tools has appointed Scott Croney (above left in the photo with Awesome Tools’ Bruce Woodroffe) as their new Eastern Cape agent. He will be marketing their Leatherman and LED Lenser brands. Croney has been in the hunting and outdoor industry for 16 years and currently represents brands distributed by Bushnell Outdoor, as well as Sniper Africa products. “I got into the industry through the love for hunting and the outdoors,” he explains.

Charles Painter (right in the photo left with Kevro director Martin Ferreira), recently joined Kevro as their new sales manager for sport. Charles is incredibly excited and very eager to head up sales for Kevro’s sporting division, now known as BRT Sports Performance — an umbrella brand for six sporting brands: Brutal rugby, Acelli football, Blackheath hockey, Sevenn netball, Garrett athletics and BRT off-field teamwear. “Charles is bound to bring a great deal of energy and passion to the company and we believe that he will play a vital part in selling and promoting BRT Sports Performance,” says Ferreira.

Jane Brewer is SBR Agencies’ new Brooks footwear and apparel sales agent in KwaZulu Natal. She has a B.Com degree from the University of Natal (Purchasing and Marketing Management), a diploma in personal training, as well a diploma in fitness and nutrition. Brewer has worked in the sports industry since 2008 and is also an active athlete with many achievements in a variety of sporting disciplines. “I have also always had a weakness for running shoes. My current quiver of training shoes is bigger than I would like to admit,” says Brewer. “I love being able to test what I sell and to be able to talk about the shoes from personal experience. This is why working as an agent for Brooks is really for me like mixing business with pleasure … living my passion and sharing the love for sport.” “We believe that she will be a real asset to the Brooks team,” says Michelle Chowles from local distributor SBR Agencies. TK Sports, locally distributed by the national men’s team goalkeeper Rassie Pieterse, sponsors some of the world’s top hockey players. Five of the hockey players who won medals at the Rabobank Hockey World Cup 2014 (held 31 May-15 June in the Hague, Netherlands) play with TK. Netherlands’ Jacky Schoenaker and Lidewij Welten won gold medals, while Pirmin Blaak won silver. Argentina’s Mariana Rossi and Joachin Menini won bronze. The Rabobank Hockey World Cup 2014 was an amazing tournament for the brand, says Pieterse. “We have spared no effort to present a unique stand, true to our motto 2014: TK is travelling continents — Africa!”.

Fishing industry stalwart Dave Levene has made a career change aged 80. He came out of retirement to open a new fishing tackle distributorship, Featherlite Fly Rod and Reel, with the license to distribute the 3TAND fly fishing brand in Southern Africa. The 3TAND TF-70 Sealed Fly Reel won the Best Fly Fishing Reel at the 2014 ICAST fishing tackle trade show in the US. A former SAFTAD committee member and previous owner of Stealth Fly Rod and Reel, Levene has many years’ experience in the fishing industry, specifically fly fishing . He is also the agent for the Hardy’s and Grey’s brands, imported by Pure Fishing. The Hardy Ultralite SDS won the award for the Best Fly Reel at EFTTEX this year.

Pure Fishing has appointed Brent Willis, based in Jeffreys Bay, as their new agent for East London and the area down to Mossel Bay. Willis has been in the fishing tackle industry for the past 20 years, having spent five years in retail in KwaZulu Natal followed by another 15 years in wholesale in the Eastern Cape. “I enjoy the Eastern Cape customers. I feel privileged to be a part of the Pure Fishing family!” he says.

Colin Farrer has left LGB Distributors to develop his own distribution business, CorSport. He will be the sole distributor of the Zoggs and Bola brands in South and Southern Africa. He will also continue to be an agent for LGB Distributors (brands like Admiral and Harrows), Brentoni Distributors (D.O.W., Maple, Joseph Rodgers knives, etc.) and Action Bodywear by Kim. The increased national and international interest in these brands requires more focus and has resulted in his exit from LGB Distributors.

Sports Trader :: 2014 September

The latest Springbok rugby find and IRB Junior Player of the Year 2014, Handré Pollard, is playing his biggest season ever in Mizuno boots. He captained the Junior Springboks in the final of the IRB Junior World Championship, won the IRB Junior Player of the Year award (only the second South African to win), and made an impressive debut as Springbok fly half in the test against Scotland. “His superb marshalling at fly half has been an eye-catching feature of the Junior Boks’ passage to the final and Pollard has performed throughout with great poise, control and adventure,” IRB chair Bernard Lapasset explained why Pollard won the award.

Adams Golf SA (part of the adidas Group) recently sponsored Miss SA 2014 Rolene Strauss with a new set of their golf clubs and adidas golf footwear and apparel for her first tournament since becoming Miss SA in March. Adams Golf SA offers a full range of women’s clubs and Strauss’ kit featured the 12-piece New Idea set, the Yes! Putter and their latest XTD driver. “We have a full range of women’s clubs for female golfers, and it is a category that we are extremely strong in globally, as well as on the Ladies PGA Tour,” says Brett Burgess, brand manager of Adams Golf SA.

People on the move

p4 :: Industry

Puma athlete, Everton FC star and former Bafana Bafana captain, Steven Pienaar’s annual Community Tournament was held in 16 June in Westbury, Johannesburg. The tournament featured over 20 teams from U11-U17 age groups. Those who made the quarterfinal-stage received Puma kit and the player of the tournament and top goal scorer also received a pair of evoPower boots. "This is where I grew up. Lots of people are surprised that I came out of this township, because living conditions are extremely hard. I want to make these kids understand that they can make it out of here and be like me or even better. It’s not where you start that counts, but where you end up," says Pienaar, who signed with Puma in 2011.

Slazenger pays tribute to Kallis JACQUES HAS been a fantastic ambassador for the Slazenger brand, both on the field and off the field, and has been an absolute pleasure to work with, says Dunslaz brand president Steve Gallienne of Brand ID. “His performances have outstripped whatever we could have imagined,” he continues. “Since the 90’s, when JK joined the Slazenger Team, the relationship and friendship had been as solid as his performances.” As with many other Slazenger ambassadors, “the performance of the product supporting performance of the player has been the ultimate goal”. “Jacques will still be part of the Slazenger Team, and it is our intention to continue to work with him and his foundation in order to continue to convey his passion for the game to young players. We wish Jacques all the very best and thank him for elevating Slazenger to one of the top performing brands in the world.” Kallis’ recent announcement of his retirement from international cricket follows his retirement from test cricket at the end of the 2013/14 series

against India. He will however, continue playing at club level. Kallis retires after an incredible and long international cricket career. He has scored more than 13 000 runs in 166 matches with 45 centuries, 58 fifties in test cricket at an average of 55.37. In ODI cricket he retires with over 11 000 runs in 328 matches with 17 centuries and 86 fifties at an average of 44.36. Kallis has played in 25 T20s, scoring 666 runs with five fifties. He has taken more than 250 wickets and more than 100 catches in both test and ODI cricket. Kallis is the only South African batsman with over 10 000 runs in Tests and ODIs and he is considered to be one of the best, if not the best, all-rounder.

Sports Trader :: 2014 September

With his 80th birthday looming in the next couple of years, award-winning fishing tackle inventor and developer and long-time supplier to the local market, Viv Foster, didn’t need a lot of persuasion when Willie Pheiffer (above) approached him to buy his Knysna factory. Foster had been making fishing gear for the local and international markets for the past 30 years and has won several awards at international shows like EFTTEX. Pheiffer, from Centurion, is an avid fisherman and inventor, who has always had the ambition to leave corporate life to own his own factory. They will continue making the well-known Vivtek products, but they will also be introducing many new products, says Pheiffer. Wilson golfers recently achieved record tour victories. Wilson is locally distributed by The Golf Racket. American PGA Tour player Kevin Streelman (top right) won the Travelers Championship held June in Connecticut and tied the all-time PGA Tour record for birdies, using his Wilson FG Tour V2 irons. "The greatest part of my relationship with the Wilson Staff family is that I have input in the design factor,” says Streelman. He moved up to 27th in the FedEx Cup standings. England’s William Harrold (bottom left) won the Challenge Tour’s Belgian Challenge Open, held in June. Harrold has moved up to 13th on the Challenge Tour Rankings. Stiggy Hodgson (bottom right) from England won the HotelPlanner. com Championship 2014 held at Cumberwell Park Golf Club.

Manchester United's Ryan Giggs — the newest Laureus ambassador — took part in the Sport for All project held at Huntersfield stadium in Katlehong, near Johannesburg on 13 June. Giggs participated in sport and life skills activities with the youth and answered questions they had. The Sport for All project offers coaching in cricket, football, hockey, etc. to children in poor and underdeveloped township areas in South Africa to empower the youth to use sport as a tool to combat their social challenges.

Brands on the move

p6 :: Industry

Inov-8 Race Ultra 290 wins ISPO award

Saucony wins again with Kinvara 5

INOV-8’S RACE Ultra 290 crosscountry running shoe has won the ISPO Award in the footwear category. It is a high-end shoe that is ideal for long trail runs, available in mens’ and ladies’ models and has all the features associated with

SAUCONY’S KINVARA 5 won the Editor’s Choice award in the September issue of the US Runner’s World Fall Shoe Guide. The brand’s Peregrine 4 and Ride 7 have also previously received this award from Runner’s World US, making this their third consecutive win. The natural running shoe received good reviews from the publication’s shoe lab, editors and wear-testers. Its outsole features extra rubber that increases its durability, while its Pro-Lock feature, a triangular piece sand-

inov-8’s lightweight shoes. The shoe features Tri-C rubber in its Trailroc sole as well as two softer rubbers on its outer parts. The 8mm heel-to-toe drop reduces strain on the Achilles and calves. The ﬂexible and comfortable shoe features smart details such as an X-Static footbed and an optional, speciﬁcally designed gaiter that can be attached by a clip — ideal for running in demanding conditions.

Nike and adidas winners at FIFA World Cup NIKE AND adidas were the domi- worn by the most players in the nant brands in the 2014 FIFA tournament — more than half World Cup Brazil. of all the players — and five goals were scored with For the first time since their boots. Goal scorers 1990, adidas had two Neymar teams — Argentina (Brazil) and and Germany — in Mario Goetze the final. After (Germany), Germany won both played in the tournament, adidas AdiZero F50 Nike boots. the sales of federation jerseys surpassed all expectaNeymar, who played in the tions. Even before the group Nike Hypervenom boot, won the stages were concluded, more Bronze Boot award for his four than 2-m German replica shirts goals and one assist in the matchhad been sold, and more than a es he was involved in before he million Argentinian, Mexican and was injured. Goetze, who scored Columbian shirts. More than a the winning goal in the final beweek before the final, 30% more tween Germany and Argentina in German shirts had been sold than his Nike Magista boot, was named in 2006, when the World Cup was the Man of the Match. held in Germany. During the tournament adidas All goals were scored by players dominated social media platforms wearing adidas and Nike boots. pushing their #allin or nothing The most goals (46) were scored campaign with 651 720 mentions with the adidas adizero F50, worn (33 160 on 9 July when Argentina by three of the top scorers in the won against the Netherlands). The tournament, namely the Golden brand’s number of social media Boot winner James Rodriguez followers increased to 4.9-m, sur(Columbia) with six goals and two passing any other sports brand. The assists, Silver Boot winner Thom- Official Match Ball, Brazuca’s social as Mueller (Germany) with five media handle (@Brazuca) had over goals and three assists and the 3,25-m followers during the tourGolden Ball winner as the best nament, which made it the fastest player of the tournament, Lionel growing profile of the tournament. Messi, who was the fourth highest Adidas was also the most mengoal scorer. tioned sports brand during the German goalkeeper Manuel tournament with 54.7% (1 962 Neuer won the adidas Golden 206 mentions) across all key soGlove as he only conceded four cial media platforms, which was goals during the tournament. Co- 20% higher than its closest sports lumbia, also wearing adidas, won brand competitor. the FIFA Fair Play Award for being the best-disciplined team on the field with only five yellow cards. Nike was the boot brand

Sports Trader :: 2014 September

Nike Hyper

wiched between the mesh in the mid-foot that is attached to the laces, ensure a secure ﬁt by pulling the upper closer to the runner’s foot. The shoe’s upper fabrics have been upgraded. It uses a more durable mesh in the forefoot, while a softer and padded fabric can be found in its collar lining.

TNF and Columbia top US outdoor brands THE NORTH Face (TNF) and Columbia are the number one and two brands respectively in the US outdoor lifestyle market, according to the latest Outdoor Brand Strength Report, based on a bi-annual consumer survey conducted on behalf of the SportsOneSource Group. The survey measures US outdoor consumer awareness, attitudes, as well as their intent to purchase product from speciﬁc brands. It is a continuation of the SportsOneSource Brand Strength Report, which measures consumer attitudes toward brands in the broader active lifestyle market. The survey included responses from consumers participating in core outdoor activities like backpacking, camping, hiking, mountaineering, bouldering/rock climbing and/or paddle sports who had purchased outdoor prod-

ucts in the past year. The survey excluded trail running brands, which will form part of the Performance Brand Strength Report that will be released in December. TNF, locally distributed by Slam Industries, was the #1 NonNegotiable brand, #2 in Purchasing and #3 in Brand Awareness. It was rated the top brand for Product Quality in footwear and was among the top ten for Product Quality in apparel and equipment. Columbia, locally distributed by Wild Elements Apparel, was #1 in Purchasing and Conversion, ranked #2 in Non-Negotiable brands and #6 in Brand Awareness. The brand also ranked #4 for Product Quality in footwear.

Lowrance announces outboard pilot LOWRANCE HAS announced their new Outboard Pilot — used in conjunction with their High Deﬁnition System (HDS) series — that will be available later this year. The autopilot system allows ﬁngertip steering of the outboard engine with integrated control from their HDS Gen2 or HDS Gen2 Touch. The Outboard Pilot, designed for single outboard set-ups on 9m or shorter boats, can be installed with hydraulic or cable-steer outboard systems and can steer to a selected

heading or waypoint, follow a route or execute a selected turn pattern. The Outboard Pilot is easy to install and conﬁgure. Other key features include Virtual Rudder Feedback (VRF) that eliminates the need for a rudder position sensor, as well as plug-and-socket connections with no complex terminal wiring and a straightforward ﬁrst-time installation guide.

Brands on the move

p8 :: Industry

PLORE

House of Vans converts London Old Vic Tunnels

The high quality materials and construction of the footwear in this range ensure that these models offer the best performance and durability as well as comfort and stability.

Trail Lite

Zenith GT

THE HOUSE of Vans, a 3 000m2 free-to-access creative and participative entertainment area, opened in the London Old Vic Tunnels underneath the Waterloo Station in August. It houses London’s only permanent indoor skatepark, a music venue, gallery, artist labs, café, cinema and bars. The skatepark is housed in two of the tunnels. With its street course and miniramp Tunnel #5 is for the more creative, but caters for all abilities. Tunnel #4’s deep concrete bowl appeals to poolstyle skateboards and bowl riders. Tunnel #3’s gig area has a 850 person capacity and with its free ticketing, live streamed events, and crowd sourced event curation it offers a truly open music platform. The venue not only will exhibit art, but also aims to nurture artistic talent – the four studios in Tunnel #2 are available free of charge to emerging and established artists and they also have the opportunity to exhibit in the space. The local community will also benefit, with artists presenting workshops.

The project is also affiliated with three charity partners — Old Vic New Voices, Railway Children and Action for Children — that will be supported through a series of ongoing initiatives and events. Vans is locally distributed by Chappers Sports Direct.

Speedo interacts with swimmers

Crosser RR

Puma launches Forever Faster

Zanskar

Pointer

Flyers

Tel: 021 532 0855

www.traversegear.co.za

PUMA HAS launched a Forever Faster brand campaign to establish them as the Fastest sport brand in the world. The Forever Faster concept represents Puma’s aspiration to identify product designs, trends and styles faster and deliver them to the market place in more dynamic ways. Forever Faster is not just a brand platform, but represents the Puma mentality, they say. The global multimedia marketing campaign includes a TV advertisement featuring sporting personalities like Usain Bolt, Mario Balotelli, Sergio Agüero, Rickie Fowler, etc. It shows off athletes who stand out for their performance as well as personality. “Forever Faster is about Puma making a statement as a brand and reminding people that we are and will continue to be the fastest sports brand in the world,” says Adam Petrick, global marketing director for Puma.

Sports Trader :: 2014 September

SPEEDO HAVE been running social media campaigns between July and September to support their athletes participating in key events, and to promote interaction with competitive swimmers participating in international events that include the Commonwealth Games (Glasgow, Scotland), European Championship (Berlin, Germany), Pan Pacific Championships (Australia) and Asia Games that will take place in Korea 19 September–4 October. Speedo, locally distributed by Brand ID, wanted to create awareness of the Fastskin range and Limited Edition Fastskin3 cap and goggle in Siren Red through a #SpeedoSelfie competition. Swimmers were encouraged to enter selfies on Instagram and Facebook, showing them wearing the gear in four categories: Underwater, Team, Goggles and Fastskin. The winner of each category, chosen every Friday of the six weeks that the competition ran, won a Limited Edition Fastskin3 Elite goggle and cap set. Participants who entered via the Speedo Facebook app were entered into the prize draw on 5 September, which gave them the chance to win a personalised LZR Racer Elite2 suit for themselves and four friends.

Brands on the move p10 :: Industry

TomTom sponsors Tembisa Street Mile TOMTOM WILL be sponsoring the third Tembisa Street Mile that will be held 9 November at the Moses Molelekwa Arts Centre in Tembisa, Gauteng. The event will feature numerous distances up to 10km that are suited to different contestants’ running experience, so anyone can take part. Participants can register on race day, but entries are limited to 1 500 people. The event organisers hope to identify local athletic talent and revive the sport in the township, suburbs, local schools and also promote a healthy lifestyle within the community. More than 50 professional athletes have also been invited to the event, so participants can interact with, as well as learn from them.

Photo: Van Zyl Naude

“TomTom is proud to be part of this initiative as we are very much about supporting athletes to define and reach for their goals,” says Chantal Grobler, sport product manager of TomTom SA.

Explosive Skins demonstration COMPRESSION BRAND Skins recently demonstrated the explosive pace and power they help deliver to the Wallabies in a unique photo shoot using exploding green and gold powder paint. Skins, locally distributed by Brand ID, is the exclusive compression partner of the Australian Rugby Union and the Wallabies until 31 December 2017. The photo shoot also introduced the Skins A400 Power Shorts that were created through a working collaboration with the Wallabies players and their head strength and conditioning coach. Four Wallabies — James Horwill, Rob Simmons, Jesse Mogg and

Christian Leali’ifano — participated in the paint demonstration. The Power Shorts, which are worn by a number of the Wallabies players during training and on match day, were developed to help maximize explosive power and reduce groin injury, due to the new higher compression rating that improves muscle activation and energy transfer. They also support the legs during power bursts. Focused compression has been designed to provide the correct level of surface pressure to specific body parts, reducing the risk of soft tissue injury and increasing power.

Sports Trader :: 2014 September

Advertorial :: p11 Hi-Tec founder and chairman Frank van Wezel and his son, Hi-Tec CEO Ed van Wezel.

Hi-Tec Sports celebrate

40 Years of pace-setting

orty years ago, Frank van Wezel needed a lightweight, comfortable shoe that could stand up on the squash court. Unable to ﬁnd anything that met his performance standards, he designed his own. That ground breaking shoe was the beginning of many ﬁrsts for HI-TEC Sports, now a global company specialising in footwear for the court, the coast, the city and beyond, available in 100 countries. Although its annual sales exceed $250-m, it is still a family business, owned by its chairman Frank van Wezel. In honour of its 40th anniversary, HITEC Global is debuting the Classic74, inspired by the design of the company’s revolutionary original squash footwear, the Squash Classic, of which 20-m pairs have been sold since 1974. The new court shoe (left) pairs a timeless look with advanced technology, including a Vibram outsole and a premium suede upper. It also celebrates the combination of style and performance, moving gracefully from the squash court to city streets.

Celebrating customer stories During its anniversary campaign, HI-TEC is also celebrating its passionate customers by showcasing their personal stories. “We are inspired by our customers and it’s an honour to hear how our work enables them to see new sights and enjoy the outdoors,” says van Wezel’s son Ed, HI-TEC CEO. Over the past 40 years, HI-TEC has received

The family-owned distributor marks its 40th anniversary with a new style commemorating the original squash shoe that started it all thousands of letters from delighted customers who shared their love for its products and the brand. Frank van Wezel’s email address is inserted in each shoe box, inviting customers to share their experiences with him. He personally answers each customer letter.

South African connection In South Africa, HI-TEC has become such a household name since it was ﬁrst introduced in 1985 as a joint venture between Van Wezel and Lemkus Sport, that some South African customers write their letters in Afrikaans, believing it is a local company. This homegrown image could also be attributed to the fact that Frank is so fond of South Africa, that he spends a lot of time in his home against the slopes of Table Mountain. To celebrate its ﬁrst four decades and the customers who have supported them, the company has hand picked ten of the most inspiring stories and commissioned illustrations to bring them to life. The customer letters are featured on the HI-TEC website and through social media platforms. HI-TEC will continue to highlight select stories every season in ongoing appreciation of its customers. Read some of these Inspirational Stories on www.HI-TEC.com/za. South African Daan Viljoen, for example, wrote: I work with HI-TEC sandals. These are the only sandals that has lasted me more than 3 months during harvesting, when I submit

them to a complete assault of water, dirt and sweat. HI-TEC is the only brand that could so far withstand everything I’ve thrown at it. Great shoes! Joanne from Canada wrote: I’ve had problems ﬁnding comfortable, breathable shoes for over 10 years. Then I bought a pair of (HI-TEC’s) Zuuk, walked out of the store with them on, took them on a test drive and did not want to take them off! I even went back to the store and bought a second pair! HI-TEC has also released a colourful, animated video, telling the story of the company over its four decades. Frank’s six-year-old granddaughter, Alice, narrates the lively piece. “These are all in keeping with our brand promise: made to inspire great stories,” says Trudie Abel, Global Marketing Manager. Frank van Wezel’s squash shoe was just the beginning of many HI-TEC ground breaking designs and innovations. In 2014 HI-TEC launched the Altitude series, an extension of the top selling Altitude IV hiking boot and introduced I-Shield, a new cutting edge technology that repels water and dirt. “Next Year, HI-TEC launches an exciting global campaign, launching beautiful lightweight, performance driven footwear, which will inspire our consumers every step of the way. Watch this space!” says Jo Esterhuizen of HI-TEC SA.

Contact Hi-Tec Sports SA on Tel: 021 506 6900 • sales@hi-tec.co.za • www.hi-tec.com/za 2014 September :: Sports Trader

Brands on the move

p12 :: Industry

Skechers GOgolf

Photo: Yamkela Mkebe

Ulrica Stander keeping heart rates up while conducting a workout routine.

Daan Hendrickx introducing the watch and sharing its features with guests.

TOMTOM LAUNCHED their Runner Cardio GPS sports watch at the Protea Fire and Ice hotel in Cape Town, where the watch, with an innovative built-in heart rate monitor (HRM), was put to the test. The device’s built-in HRM eliminates the need for a separate chest strap to monitor an athlete’s heart. Among the invited testers was former professional triathlete Glen Gore and WP road and track athlete Ulrica Stander, who led the testers in a treadmill workout from the podium. Professional coach John Hamlett checked their progress through monitoring their heart rates on the watches, checking how good, or not so good, they were performing according to Stander’s instructions. “We know that heart rate monitoring is the single most accurate way to understand how the body is responding to exercise,” said Daan Hendrickx, country manager of TomTom Southern Africa, adding that TomTom is once again making innovative technology accessible to everyone. “Now, with the launch of the Runner Cardio, all runners can easily use heart rate training to improve their performance.” It offers runners an option of selecting from one to ﬁve intensity zones (sprint, speed, endure, fat burn and easy) to train in their optimal heart rate zone. It alerts

runners whether they need to speed up or slow down. The watch allows runners to see distance, pace and other essential running information at a glance, while busy running. A Mio optical sensor ensures that the device accurately measures the heart rate — it monitors changes in blood flow by shining a light through the skin. Other features include an extra-large, high resolution, supertough display, full screen graphics, one button control to aid navigation through the menus, an indoor tracker with builtin sensors to count strides and monitor pace even on a treadmill, and a long-lasting battery, to name a few. The ultra-slim design of the lightweight runners’ watch comfortably fits all wrists and the latest GPS technology helps the runner to find the precise location. The Bluetoothsmart watch helps the runner to sync and share data on several different platforms. Apart from the TomTom Runner Cardio, there is a Multi-Sport Cardio watch, and the top end Multi-Sport Cardio Bundle, which features an altimeter, cadence and HRM.

Sports Trader :: 2014 September

SKECHERS NOW offers golf shoes in their new GOgolf line and has signed seven-time PGA Tour Champion and current world #5 golfer Matt Kuchar (above) to a multi-year agreement as its ﬁrst brand ambassador. As part of the agreement Kuchar will be the face of the Skechers golf shoe line’s global advertising campaign — that includes print, digital, outdoor mediums, etc. He will also collaborate with their Performance Division to create a signature golf shoe. In his career, Kuchar has won seven PGA Tour titles — two of which he earned last year when he also helped the US team win the Presidents Cup. Skechers is locally distributed by Footwear Trading.

New Puma motorsport products PUMA HAS launched several new motorsport-related products — including a signature Lewis Hamilton basketball shoe in the Mercedes AMG Petronas collection launched shortly after his British Grand Prix win. The Mercedes AMG Petronas Graphic Tee features with a print of a driver in the cockpit, Mercedes branding on the chest, the Puma cat logo, as well as a hooded sweat. The Mercedes AMG Petronas evoSPEED 1.3 Mid Rosberg, a takedown of Nico Rosberg's racing shoe, will not be available in South Africa. The Ignite shoe, padded jacket and backpack in the BMW Motorsport series feature the team’s traditional red and blue stripes. The Valorosso Mid Webcage Alonso shoe features the classic Ferrari colours, Spanish ﬂag, as well as racer Fernando Alonso's name and logo. The Ferrari range also include a water-resistant concept jacket, and a weekender travel bag and polo shirt with Ferrari and Puma logos.

BRT ranges shown KEVRO SPORT recently introduced the latest ranges of their ﬁve technical sports brands to Cape Town retailers as part of a Kevro and Barron corporate market customer evening. The sports brands are distributed to retailers under the BRT (Brand Real Teams) label, and consist of Acelli soccer, Brutal rugby, Garrett athletics, Blackheath hockey and Sevenn netball, explains Martin Ferreira. The BRT range also includes offﬁeld lifestyle apparel for teams and athletes in all sporting codes. The Acelli soccer kit is available in kiddies and adult sizes, while the Acelli thermo-bonded soccer ball is world cup quality, says Ferreira. The athletic equipment in the

Martin Ferreira

Garrett range is IAAF approved, he says, and the Blackheath hockey range include apparel and goalie equipment. The Sevenn netball teamwear and ball range was developed with input from SA’s national coach Elize Kotze, while the Brutal rugby products and teamwear are suitable for players of all ages and levels.

Lewis Hamilton Mercedes AMG Petronas shoe

TomTom’s strapless heart rate monitor

Replica launches Kappa recently introduced the ﬁrst kit they designed for Bloemfontein Celtic as their new technical sponsor. Ricky Joseph (left in the picture), Kappa brand manager and Celtic CEO Khumbulani Konco introduced the new jersey that features the club’s traditional green and white. It also features narrower stripes than the previous kit.

SuperSport United’s 2014/15 kit was recently launched as part of SuperSport’s 20-year anniversary. The home kit features the traditional SuperSport blue and the white away strip features blue trimmings.“We have changed our identity for all our professional teams, returning to a V-neck collar and smaller Kappa Omini logo on the shoulders, with our famous Banda look of several Kappa Omini logos running down the side of the shorts,” says Joseph.

Above: The new Amazulu kit from Kappa features a bottle green stripe that represents the 82 year old club’s significant history. It has returned to its V-neck collar and small Kappa Omini logo on the shoulders. It uses a high gauge, light and stretch knitted fabric, with 97% polyester and 3% spandex to give players stretch and flexibility within the garment to ensure maximum performance. Its moisture wicking, dri-fit material gives “the player the perfect feel and comfort while out on the pitch,” says Ricky Joseph.

Sport :: p13

The 2014/15 Moroka Swallows kit from PUMA (right) is in the club’s classic maroon and white. It features the brand’s dryCELL technology, which offers moisture management, and comfort. A neck line that combines the V-neck with the classic round neck, ensures a stylish look. Arsenal’s Forever home kit from PUMA stays true to the traditional red and white Arsenal colours that first appeared in 1933, and the Victorious yellow and navy blue away shirt is designed in the colours worn by Arsenal during some of their most famous victories away from home. The blue and lime green Future Cup kit will be worn when away from home in Cup competitions. The new PUMA Blue Bulls Currie Cup rugby kit is in the traditional blue colour and features the Puma logo and Blue Bulls’ Daisy. PUMA’s Toyota Free State Cheetahs kit features their traditional white and russet orange colours. It is made from a lightweight, comfortable and rugged polyester tight fit material. Both rugby jerseys are made from robust, comfortable and lightweight polyester tight fit fabric in the robust PUMA evoPOWER design. Orlando Pirates’ home and away kits for the 2014/15 season from adidas remain the same colours with the home kit (left) in the traditional black and the away kit in red. The adidas three white stripes are featured on the jersey shoulders and shorts. Both the home and away jerseys have white collars, which last featured in 2011 when the club was celebrating its 75th anniversary. The kits feature adidas ClimaCool technology that offer a mixture of heat and moisture controlling materials, ventilation channels and 3D fabrics, improving air flow to the skin in key heat zones. The TechFit technology helps improve speed, endurance and awareness while stabilising muscles and focuses energy. The Ajax Cape Town’s home kit from adidas follows the traditional design of the Ajax Amsterdam club, with small light red pinstripes in the cloth. It also features a polo collar. The 2014/15 Away jersey has a striking bold dark blue and navy split design, with a triangle design on the front. The jerseys feature the adidas Climacool moisture control technology, ventilation channels and 3SD fabrics. New CEO Ari Efstathiou (left) recently handed the clubs new members their jerseys, including Noa Sadaoui.

Right: In June this year Acelli Football, locally distributed by Kevro Sport, signed a three year contract as the official apparel supplier to PSL team Platinum Stars FC, fully owned by the Royal Bafokeng Nation. The Acelli Football kit features technical on-field and off-field apparel, designed according to specific uniform requirements. Acelli, as well as the MEC of Education in the North West Louisa Mabe, joined the club members for the launch of their new members in July (right). Back row: Senzo Mazimgiza, Thabiso Semenya, Ratanang Nke, Louisa Mabe, Cliff Ramoroa, Martin Ferreira of Acelli distributor Kevro, and Vuyo Mere. Front row: Tshepo Gumede, Patrick Malokase, Sibusiso Msomi and Michael Mabule.

2014 September :: Sports Trader

Footwear & apparel news p14 :: Apparel & Footwear

Footwear Fashion Brand of the Year Skechers wins with GoWalk SKECHERS WAS named the Fashion Footwear Brand of the Year at the US 2014 Footwear Industry Awards — for the second year in a row. This follows numerous other awards the brand won this year, including The Footwear News Brand of the Year for their GO performance collection. No wonder the brand grew sales 37% in the second quarter of 2014 (see IBC). Following the accolades for and success of the Skechers GoRun series, Skechers is now doing exceptionally well with the GoWalk series in South Africa, says Yusuf Vadi from local distributor Footwear Trading. “The second generation is just blossoming unbelievably!” he enthuses. “They have changed some of the materials and introduced a new memory foam sock that puts a spring and bounce in the shoes. This has turned this category into something Wow!” Across the world customers and stockists have been praising the comfort features of

lightweight and flexible the GoWalk shoes with GOimpulse sensors in the outsole that put a bounce in every step. GoRun shoes are 360º flexible and therefore allow the foot to move naturally. The broader forefoot is another comfort feature, as the extra space allows the toes to spread, grip and push off without any friction. Resalyte is a proprietary lightweight midsole compound that provides just the right impact absorption to make you feel as if you are bouncing on a cloud. The very light synthetic and fabric uppers are almost seamless, and therefore further eliminate friction. A stretch front panel on the upper ensures easy slip on and fit. An anti-microbial sockliner helps prevent odours and slippage when worn without socks or

stockings. “The Go platform is very strong,” says Vadi. “Price wise we are very well placed in the market and we are selling about R300-R400 cheaper than our competitors at retail.” GoWalk has sold especially well among women. In July, Skechers was the brand that sold the second most sports footwear to women in US stores, SportScanInfo reported. From next year, British model and actress Kelly Brook will appear in marketing and social media campaigns for Skechers women’s footwear collections. Since the end of last year sales to men have also been picking up. They have also introduced GoRun and GoWalk ranges for kids. The best selling styles in adult GoTrail, GoRun, GoWalk, etc. ranges are now also available in kids sizes. “The colourways for little girls are amazing,” says Vadi. He says they are “really excited” about the lightweight, ﬂexible, kids shoe range, with a lot of excitement already generated around the girl’s range.

Apparel trends for Olympic year 2016

SA activewear fabrics growing AC ACTIVEWEAR has been supplying the independent market, as well as chain stores, with swim- and gymwear for over 20 years They have experienced exceptional growth the last few years and have brought out a small second range this summer for delivery later in the year to meet demand. AC Activewear have also expanded their wholesale operation of stretch fabrics to other manufacturers. They are currently offering a selection of over 30 colours in nylon/spandex and more than 12 colours in poly/spandex blends. They also offer a white 250gm poly/spandex for sublimation printing. There is a limited range in cotton/lycra. A new addition is the wide range of nylon/spandex prints available, including many with glitter (example above).

Sports Trader :: 2014 September

THE ISPO Spring/Summer 2016 Textrends report gives a preview of the textile trends that will be seen in activewear, sportswear and lifestyle brands during the run-up to the Olympic Games in Brazil. It is expected that the enthusiasm for sport will be big in the Olympic year, whether for spectators or participants. The lifestyle clothing category is therefore expected to grow as active wear is not only suitable for sporting enthusiasts, but also for the consumers who enjoy watching sport. Performance fabrics will be a key element in the coming seasons, especially those with a lighter weight to deliver a high level of performance. Super lightweight base-, second and packable outer layers have much higher performance levels than their predecessors. Fine gauge knits will also feature next season in hot colours, as will cool touch textiles with cooling mineral ingredients and ﬁnishes. Sustainability continues to be a driving force throughout the entire textile chain, including an increased interest in higher performing synthetics made from renewable sources. Key apparel trends for spring 2016 will be: • Colour will generate a sense of energy and palettes will have a fun inﬂuence. • High performance features include UV protection, cool touch fabrics, moisture management and anti-microbial functions. • Consumers continue to demand lighter than light apparel, but they must be packed full

•

• • •

•

of traditional performance. Finer count knits and woven fabrics feature big. Sportswear will be in demand for the season, from high performance garments to lifestyle brands. Cotton, a favourite ﬁbre for consumers, will be updated through new spinning processes. It will be knitted and woven, or blended with functional synthetics. Cotton-touch synthetics will deliver a sensitive touch, plus the bonus of inherent high performance. Sustainable processes continue in strength throughout the textile chain, including an increased interest in higher performing recycled synthetics. Multi-functional fabrics will deliver high levels of performance, but in much lighter qualities. Pioneering production ﬁnishes from seamless construction — including compression garments — through to laser cutting and thermo-bonding will continue to alter the traditional garment making process. Knit and woven technical fabrics are brushed for a super soft touch against the skin. Coloured functional membranes will be perfect for packable, rip stop outer layers. A soft touch and comfort feel will be introduced in traditionally rigid anti-abrasive aramid blends and compression fabrics. Chlorine resistant spandex/elastane will be available for the swimwear sector.

Footwear news p16 :: Apparel & Footwear

Jordan summer 2014 ranges

AFTER A relatively slow start to the season, Jordan sales started to improve towards the end of July and into August. “Retailers are buying a lot later than normal and this puts huge pressure on us, as once you commit to China you cannot simply cancel if sales do not improve,” says Jody Henry from local distributor Jordan & Co. He is pleased that their sales have improved so much that they have had to repeat lines in order to keep up with the demand. In some cases they have ordered three times the normal amount, with deliveries for August and September already sold out during August. Their next available delivery is November — just in time for the festive period. Their Renegade range has virtually sold out, with only a few size curves still available. All the action is happening around the Jordan sneakers at the moment, says Henry. Although their range is dominated by PU, their move away from micro-ﬁbre into cow suede has been a good call, as they are ﬁnding that more and more retailers are keen to buy into a better material, at a slightly higher price. They are encouraging retailers to make early appointments to see their Winter 2015 range, as stock will be limited and early commitments will ensure that their orders form part of their buy before the Chinese New Year. Their Winter 2015 range will be available for viewing from October 2014.

Anton Fabi Summer 2014 range AFTER INTRODUCING the Summer 2014 range and giving a glimpse into their brand positioning in the previous issue of Sports Trader (Vol 35 #3, July 2014) local distributor Jordan & Co is very pleased with the reaction thus far from retailers to the range, says Jody. “With 80% of our product now in full leathers, and made locally, it’s encouraging to know that the market is buoyant enough to buy into a product that offers superior quality at affordable prices,” he says. As they move into the last quarter of the year, they have identiﬁed a few styles that have worked really well. These styles will make up their high summer range, which will target October/November deliveries and complete the range for summer 2014. Their ﬁrst addition to the range is an A-cut slipper in oily pull-up leather. The product’s vamp is pin-punched, it is unlined and available in navy, oatmeal and choc. They are also introducing it in black. All colours are available on a soft grey outsole with side-

Bronx Westee for women

Bronx Woman — a brand synonymous with international fashion trends and affordable indulgence — offer the Westee, a boot that has been part of their women’s collection for ﬁve years. It is a boot that has stood the test of time like no other, inspired by global fashion trends, and with warm colours encountered on international travels. The Westee is a true must have item, says Henry from local distributor

Sports Trader :: 2014 September

wall stitching, says Henry. The second addition is a driver moccasin in ostrich, available in navy, white and tan with a contrasting white upper stitch throughout the range. The sole comes in a soft grey colour. This range is an extension of their current driver in croc print. They have also added a patent moccasin to their summer range. Following the success of their current colours they are introducing black, red and white patent for the second half of summer. “You always need that one banker to get the tongues wagging and our Ano moccasin is just that,” says Henry (see Ano ad). The shoe will be available in both men’s and unisex size ranges. “A group that is a must for any retailer,” he says. Due to production capacity they are working on a ﬁrst come ﬁrst service basis and encourage retailers to contact their agents sooner rather than later. “The October/November product is always under pressure and last minute orders tend to get rolled into later months,” Henry adds.

Jordan & Co. It has become a brand icon worn by Hollywood starlets like Taylor Swift and Jessica Simpson. From denim to ﬂoral and everything in between, the Westee is a stylish addition to most outﬁts and can be worn with neutral dresses, skinny jeans, plaid, etc. It offers an on trend look for the brave, bold, fashion-timid or shy.

p18 :: Industry

Fresh ideas from adidas brand director Retailers and brands are almost handcuffed by the prices of imported goods, says new adidas SA brand director Mike Jaeggle (left). His many years of global experience in the adidas Group will help adidas SA to support their retail partners with exciting brand stories that will create a strong emotional connection with consumers

ports brands have no control over the depreciation of the Rand, and the impact it has on the prices of imported goods. But, adidas SA can assist their retail partners by offering the consumer good products and marketing experiences that will motivate them to buy the brand, says Mike Jaeggle, adidas SA brand director. “Currency depreciation is the biggest challenge everybody faces,” he says. Since 2011, the Rand has depreciated more than 40% against all major currencies, increasing the price of imported goods by at least that amount. The result is that a consumer who might have bought two pairs of shoes and shirts per season, now cuts spending to only one. Or none. Unless a brand and its retail partners can persuade him otherwise — as adidas intends doing. “It is our job to give our retail partners the tools to mitigate the impact of the currency,” he says. “We’ll do that through involving our close retail partners in telling a brand story that will create a strong emotional connection with consumers.” Jaeggle mentions their Messi Rosario range, which will be launched in December, as an example. Like so many South African children, Lionel Messi started playing soccer in the dirt streets of his birth place, Rosario. He then became one of the most celebrated modern players, his latest award the Golden Ball at the 2014 FIFA World Cup Brazil. His story will resonate with many local consumers, who will aspire to own a piece of the impressive Messi Rosario range that includes everything from clothing, caps, daypacks, shoes, to boots, etc. Another football story that consumers can

Sports Trader :: 2014 September

identify with is the celebration of the 20-year history of the Predator Instinct boot. Since the early 1990’s, the Predator has been one of the most iconic boots, performing from World Cup to club matches. This boot scored the second highest number of goals at the recent World Cup, following the adidas F50, worn by top goal scorers like Messi, Rodriguez and Müller. Adidas will further assist retailers by educating consumers about the benefits of products. “We have a responsibility to provide the right product, especially for kids. If you start running at a young age, you must have the right performance product,” emphasises Jaeggle.

Kids should at all times be wearing performance footwear, because they run around all the time, even when playing So often, children wear stiff, bulky, walking type shoes when running with their parents. “That is not good. A child’s foot must be protected and have room for natural movement.” They will therefore be making a strong case that kids should always be wearing performance footwear, because they run around all the time, even when just playing. They will also be providing more exclusive products for women. From this month, women can enjoy the new adidas Originals Rita Ora collection, reflecting the British singer’s own glamorous and colourful style. A BOOST training shoe, specifically aimed at women, was

launched in August and a new Stella McCartney range was introduced in three stores. A new Stella Sport range, at a more affordable price, is a treat that will be in store for women in Spring/Summer 2015. “Bringing fashion and sport together, it is aimed at the younger woman who wants to look good in the gym, but also require the necessary performance functions.” They will also educate consumers about the benefits adidas products offer. “People will know that buying an adidas product gives you the guarantee that the quality is superior and will not disappoint even after a couple of runs,” says Jaeggle. While it is tempting in the current economic climate to simply target lower price points, adidas has a responsibility to deliver a high quality product with all the expected technologies, because that is what the brand stands for, he adds. The good news for retailers is that there is another Kanadia shoe on the way for Spring/Summer 2015. A couple of years ago the attractivelooking shoe, sold at a very attractive price, upset all forecasts with record sales to consumers who wore it as a cross trainer, trail shoe, hockey or netball shoe, or simply just because it looked so good. It offered technology combined with style at a price-point most other brands could not compete with … and traded most of them off the shelves. In running, the new BOOST campaign, representing fresh colours, more styles, and more BOOST foam cushioning, will be a strong motivator for consumers to visit stores. The enthusiastic acceptance of their trademarked BOOST running shoe technology by performance runners was assisted by To p20

Advertorial :: p19

Vibrant style and unmatched energy return

Introducing the new Energy Boost

adidas has introduced the newest model of the iconic Energy Boost with an improved fit, look and feel to help runners embrace the road with confidence and style.

nergy Boost provides unrivalled responsiveness with heel-to-toe BOOST™ foam that stores and returns energy to ensure the more energy you give, the more you get. BOOST foam is made of thousands of durable Energy capsules that maintain their soft cushioning season after season so every run with BOOST feels like the first. The new Energy Boost also provides improved comfort with an elegant stretch mesh upper that hugs the shape of the foot and allows for added ventilation to keep feet cooler during runs. Regardless of the environment, Energy Boost is unwavering. BOOST cushioning remains consistent in any weather condition while standard EVA expands and hardens in varying temperatures. From the sweltering heat to the blistering cold, BOOST maintains its cushioning properties. “Energy Boost allows runners to focus on the path ahead by providing a consistently comfortable and energetic run every time they lace up,” said Adrian Leek, senior vice president of adidas running. “BOOST responsive cushioning and the supporting technologies in Energy BOOST eliminate unwanted variables and provide runners with complete confidence.” The flexible Torsion System effortlessly adapts to any surface and remains stable through every stride. See the video here: https://www.youtube.com/watch?v=yfRyI65faeE. The new Energy Boost is available in two colourways. For more information contact adidas SA on Tel: 021 442 6200, visit the news stream news.adidas.com/za, the #allin blog adidas.com/goallin, or follow @adidasZA on Twitter or Instagram with #boost.

p20 :: Industry

Lionel Messi started playing soccer in the dirt streets of his birth place, Rosario. His story will resonate with many local consumers, who will aspire to own a product from the Messi Rosario collection

Jaeggle’s fresh perspectives cont from p18 retailers who prominently displayed the range in their windows, showing that they believe in the product, he says. “The feedback from all our retailers is that the consumers are happy with our product.” Jaeggle arrived in South Africa just in time to participate in the major marketing campaigns around the Two Oceans Marathon, of which adidas became technical sponsor two years ago.

Boost for running He believes the fact that the number of runners wearing adidas in the ultra-marathon increased, while the numbers for other brands declined, showed that the top runners had accepted the advantage of BOOST technology. The last 6-7 international marathons had been won by runners wearing adizero BOOST shoes. “Although Wilson Kipsang always ran in adidas, he was sceptical when he changed to BOOST, but after he won the London marathon in record time wearing adizero BOOST, he said it was an amazing product for him. It makes us proud that athletes understand that the product works for them.” Jaeggle was pleasantly surprised to see how sporty South Africans are. “I have never seen such a sporty country. You can’t drive up Kloofnek Road without someone running past.” The gyms are full, even at 6am in the morning, and “it is amazing to see 300-400 people of all ages coming together on a Saturday morning at 8am for a parkrun,” he says in awe. The parkruns, with over 100 000 runners registered countrywide, is a relationship they want to strengthen, and perhaps use as a gear testing opportunity for BOOST. After four months in South Africa, Jaeggle is still as enthusiastic about living here as four years ago when he was watching the passion of the South Africans during the FIFA World Cup on TV in Germany, and fell in love with the country. “It was unbelievable to see how inspired and passionate the people were. The culture, the support for football, the passion, the beautiful country … ” he explains why this strengthened his resolve: he wanted to come and live and work in South Africa. An idea that had been planted when he visited Cape Town on a twoweek holiday in 2001. He was therefore overjoyed when he was appointed brand director of adidas SA in March this year. “It has been a very good journey so far,” says Jaeggle, who immediately began to immerse himself in the local culture, for example, by

Sports Trader :: 2014 September

choosing to live in the colourful Bo-Kaap area. His impressive CV is testimony of the valuable work experience he brings to South Africa.

Years of experience After obtaining an MBA in Nuremberg, Jaeggle had joined the adidas Group in 1997 in the keyaccount marketing department at the Herzogenaurach headquarters. He subsequently held various positions in the group, including key-account marketing service manager for Europe and global senior manager business development for Originals. After a stint in the adidas US head office, where he was Retail Operations Manager — Sport Heritage and Retail Director — Fashion Group, he became the retail director for Rockport (part of the adidas Group) and international Business and Retail Marketing Activation Manager Europe for adidas and Reebok. His main responsibility was the marketing and brand execution in 256 own retail stores across Europe as well as to launch and grow the CRM (Customer Relationship Management) programme.

adidas has a responsibility to deliver a high quality product with all the expected technologies, because that is what the brand stands for Through the working relationships he had formed at the adidas headquarters he brought a network of help and contacts to South Africa. His knowledge of who to contact for what to get faster approvals and access to tools, has already benefited the local office. The continued leadership training he has undergone within adidas will help him instil the right leadership mentality and skills at adidas SA. The brand director is responsible for the way the brand is perceived — from where and how the product is seen in the market, which product goes into which market, pricing, acquiring and managing sports marketing assets like athletes, targeting the consumers who are wearing the product, and many other functions that affect brand image. “There is a fantastic team here that is fun to work with, great talents, who are well educated and we will further invest in the team and organisation alike. For example, we anticipate struc-

tural changes — both locally and globally — with the clear purpose, to serve our retail partners even better, while getting closer to consumers.” South Africa — or Lead SA, as adidas refers to the business unit of 12 Southern and West African countries reporting to MD Roddy van Breda — is in the same region as the Middle East and North Africa (MENA), Turkey, Israel and India. “It is a big, strong and powerful region,” says Jaeggle, “which can deliver a strong message to excite consumers.” The most important adidas customer is the athlete, he says. “For us here it is the footballer or runner, who is young and urban — everybody who trains in a gym. Apart from the active performance customer there is the lifestyle consumer who connects with adidas Originals.” While these can be considered the four main focus areas of adidas, there are many other consumers they engage with, like the rugby fan and athlete, the outdoor enthusiast and cyclist, etc. In many ways the adidas consumer in South Africa is similar to the adidas customers in the rest of the world, although the most popular sporting codes will differ.

South African retail market The South African retail market is also not so different to the US and Europe. Everywhere there will be a few key accounts that dominate certain categories. “There are some strong independents in South Africa, who are clearly focused on one category like football or running as specialists. “We are happy with the performance of smaller sport retailers and the longer that can continue, the better. But many of them are in rural areas and struggle because of the movement of the population towards the cities. This is happening all over the world.” This year, he again experienced the World Cup from afar. Even though we didn’t have a team participating, Jaeggle says he was very happy to see how many South African supporters went to clubs and pubs, wearing their replica jerseys, in order to watch games on TV. Adidas could see the demand for jerseys increasing just before an important match, and as they got closer to the final, sales of Germany and Argentina shirts boomed. Even though the South African football season had not yet started at the time, their World Cup ranges like the Battlepack boot range and Germany, Argentina, Mexico and even Colombia federation jerseys sold well. He therefore starts his stay in South Africa with more happy World Cup memories.

p22 :: Apparel & Footwear

ABC of running shoe soles

Every top running brand has developed sole technologies to enhance the performance of its running shoes. JOHANN DU TOIT explains how these unique shoe sole technologies work

ince the 1970’s, running shoe companies have been on a podiatric arms race to produce the ultimate shoe sole. Major running shoe brands have worked closely with podiatrists to produce soles that provide the best possible support, cushioning and performance. As a result of this collaboration, many different shoe sole technologies have been developed by various brands.

Adidas Adidas’ revolutionary Boost cushioning sole technology provides “the highest energy return in the industry,” they say. Unlike other foam technologies, Boost’s midsole is comprised of small plastic energy capsules that are compressed together. Their unique cell structure enables these spheres to store and unleash energy more efficiently in every stride, adidas explains. “This cushioning material also maintains its performance in almost any conditions, at unparalleled levels and over hundreds of kilometres. As a result, Boost combines the previously contradicting performance benefits of soft cushioning and responsiveness.” Because Boost regains its shape very quickly after impact, it has excellent rebound properties. Boost was first introduced in South Africa in February 2013.

Asics Asics was one of the first shoe companies to develop unique shoe sole technologies. “The

Sports Trader :: 2014 September

sculpted outer sole is one of the key features that made Asics stand out since the company was established in 1949,” says Ilana Truter, technical manager at Jordan & Co, suppliers of Asics shoes. “Asics sculpt the outer sole in a particular pattern, so that it can deform to absorb shock during the landing phase in your running or walking gait.” “Most of Asics’ running shoes make use of blown rubber,” she explains. Air is blown into the rubber during the moulding process to give it a softer, more cushioned feel. Blown rubber is also very light, although it can prove to be less durable than other materials. To increase durability, the blown rubber outer sole is reinforced: “Asics also developed AHAR (Asics High Abrasive Rubber) that is put in strategic points on the outer sole to decrease outer sole wear,” says Truter. This results in a “more cushioned, harder wearing, outer sole.” Most Asics shoes make use of GEL material in their soles, which is able to absorb energy, while still being responsive. While GEL is often used in the heel and forefoot, SpEVA is used in the midsole of most Asics shoes. SpEVA is a lightweight polymer that is designed to provide rebound characteristics, while still being lightweight and durable.

Brooks The Brooks DNA midsole technology provides custom cushioning and support for runners of all types and sizes, because it adapts to the

specific runner’s size and stride. This results in the midsole offering either excellent comfort or firm support, when and where it is needed. They explain that this is made possible by the non-Newtonian liquid that forms part of their midsole technology. Normally, the flow behaviour of liquids only change with a change in temperature or pressure and take on the shape of the container — when they don’t follow these Newtonian rules, liquids are called non-Newtonian. When incorporated into the Brooks midsole, it responds to the amount of force placed on the foot and disperses the pressure, providing just the right amount of resiliency, or cushioning. Their midsole technology offers 30% better cushioning than standard gel or EVA materials, and two times the energy return with maximum impact, say Brooks. Brooks DNA was first introduced in 2010 with the launch of the Glycerin 8. Since the introduction of the PureProject series in 2011, Brooks have been offering a BioMoGo/DNA blend. This results in the DNA dynamic cushioning in a lighter shoe because the drop-in DNA pods have been removed. It offers more consistent cushioning, irrespective of the foot strike, because the DNA works across the entire midsole, not just over the pods as in other models. It is also a more eco-friendly form of manufacturing as it requires less energy and less waste is created. BioMoGo midsoles include a non-toxic, natural additive that To p24

p24 :: Apparel & Footwear It is 30% lighter and has 5% smoother cushioning than their previous AP+ technology. “It certainly helps the athlete to feel 100% more energised to run faster, go further and release the endorphins that leave you feeling euphoric.”

New Balance

Running shoe soles cont from p22

increases the rate of biodegradation by encouraging microbes to break down nutrients into reusable byproducts. While traditional EVA midsoles can last up to 1 000 years in an enclosed landfill, tests have shown that BioMoGo can biodegrade in roughly 20 years when placed in the same environment. BioMoGo can save nearly 30-m pounds of waste over a 20year period. Brooks is distributed in South Africa by SBR Agencies.

Inov-8 Inov-8 uses different densities of rubber in their outsoles in two ways, says Donovan van Gelder of local distributor Rebel Elite Fitness. One use depends on the intended application of the shoe. “For example, in a high mileage shoe intended for rugged conditions and long distance running, Inov-8 will use an endurance rubber in the outsole, which resists damage from sharp rocks and other trail debris, protecting the foot and the shoe and giving the shoe a longer lifespan.” In shoes intended for shorter, faster running, where traction is more important, Inov-8 uses a sticky rubber compound, borrowed from rock climbing shoes, which gives exceptional grip, without adding any unnecessary weight, he says. The second way that Inov-8 utilises different densities of rubber is by using different rubbers on the same shoe in areas that have different priorities or demands. “In areas of the sole where grip is the most important factor, Inov-8 will use a soft, sticky rubber,” says Van Gelder. “In areas of high wear, a harder rubber will be used, thus optimising the performance of the sole of the shoe.” Inov-8 also designs the lug, or tread pattern, of the different models depending on the application and demands placed on each model. “Shoes that are intended for softer, loose, terrain will have more widely spaced, deeper lugs, which will sink into the terrain and provide sure, confident contact with the ground. “For harder-packed, rockier terrain, Inov-8

Sports Trader :: 2014 September

use smaller, shallower lugs that are more closely spaced to provide traction on these surfaces.” Inov-8 road shoes have almost smooth soles with only very shallow grooves cut into the rubber to provide superior grip on tar and smooth surfaces, and to channel away water when it is raining. “One of Inov-8's main design criteria is to provide the best grip with the running surface to give the runner complete confidence on any terrain,” he adds. “These design features have therefore been a part of the Inov-8 DNA since the first shoe was launched in 2004.”

Mizuno Mizuno running shoes have their signature Wave technology, with a wave-shaped midsole to dissipate energy away from the foot as it touches the ground.

Since the 1970’s, running shoe companies have been on a podiatric arms race to produce the ultimate shoe sole. “The Mizuno Wave is a unique technology that combines the two most important elements that make a great running shoe, cushioning and stability,” says Paul Copson of local distributor, Brand ID. Mizuno have created a Wave to suit every type of runner. Running places stress on the body. “The unique Mizuno Wave Technology provides the right amount of cushioning and stability your body needs and blends these elements, creating a smooth and easy running experience,” says Copson. The Mizuno Wave Plate is constructed from PEBAX Rnew, made from plant-based oil, which is sustainable and produces less carbon. The modern moulded version of the Mizuno wave was first introduced in 1997. The latest Mizuno midsole technology is the U4ic, an abbreviation for Euphoric. “It allows the athlete to feel light, smooth and euphoric at the same time,” says Copson.

New Balance uses four main technologies in their midsoles: Abzorb, N2, REVlite and Fresh Foam. Abzorb was the first midsole technology that New Balance developed. It is designed to neutralise the impact of a running stride. “The force from a foot hitting the ground is roughly seven times your body weight. Abzorb is designed to take away this force,” says John Andrew, product line manager at New Balance SA. N2 is a nitrogen-based cushioning system designed for a quick return. “The advantage for the runner is a speedier feeling and more response from the sole”, says Andrew. N2 was first introduced in 2011. REVlite is a technology that’s all about weight. “These days, most people are looking for the lightest possible running shoe, and REVlite is our lightest material,” he says. It’s not only light, but also durable. “REVlite is so durable that it can also be used in training shoes.” New Balance’s newest technology, Fresh Foam, was introduced in January 2014. “Fresh Foam is our softest and safest material, while still being durable,” says Andrew. The result is a very soft and comfortable sole.

Nike Nike’s latest sole technology is called Lunarlon, which is used in their Lunar range of running shoes. First introduced in 2008, it is the softest and lightest foam compound developed by Nike, designed to conserve energy as you run or walk. The Lunarlon foam is reinforced with a harder foam, called Phylon, to provide structure, where needed. The Nike Free series was developed in 2005 with an extremely flexible sole, allowing the foot to move more naturally. The series features soles with different levels of flexibility, ranked on a scale from one to ten, one being the most flexible, and 10 being the least. Nike’s most famous technology, Nike Air, was first introduced in 1987. The Air range uses Cushlon foam in their soles, which is soft and durable, but quite heavy and rigid. In order to decrease weight and add some bounce, the sole is filled with numerous small bags of Air, which is a secret gas mixture.

Olympic The Olympic range of running shoes are sturdy, lightweight shoes, combined with matching midsoles, suitable for men, ladies and teens,” says Jordan & Co technical manager Ilana Truter. Olympic shoe soles are based on existing technology, which makes their shoes affordable, while remaining up to date with the latest shoe sole technologies. “We do not classify the technology used in our running shoes as unique, but rather as suitable for the average, entry level runner, looking for good value for money. To p26

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Running shoe soles cont from p24 Olympic soles provide benefits that we all search for when training, and that is foot support, foot comfort and foot cushioning.” The South African brand was founded in 1973, and is part of the Jordan shoe group.

Puma Puma has developed a new material for midsoles in running shoes, says Colin Allin, head of performance at Puma SA. “Puma’s midsole is made of Faasfoam+, Puma’s new proprietary blend of foam and rubber that is more resilient, springy and 25% lighter. “The outsole is made of high resistant carbonrubber for durability.” Carbon-rubber is more resilient than blown rubber, therefore the sole lasts longer. “We mix EVA (Ethylene vinyl acetate, a polymer usually used in foams) and rubber to give a softer and smoother feel when a consumer walks or runs in the product.” The result is a softer feeling sole, with good shock absorbing qualities, which minimises running fatigue. Faasfoam+ was introduced in June 2014.

Reebok The Reebok One series running shoe has a sole that is divided into different sections, each fulfilling a different function during a stride. “The One series basically has three contact zones designed for cushioning throughout the stride,” says Gareth Harington, fitness and media manager at Reebok SA.

Sports Trader :: 2014 September

The heel zone is disconnected from the sole in order to isolate the shock from a heel strike. The mid foot zone is designed to provide support and stability, while the release zone (front of the foot) prohibits pronation (when a foot rolls inwardly after a stride). The midsole has three foam layers: a soft layer for absorbing shock, a lightweight layer that guides the foot, and a layer designed to provide bounce for quick forward propulsion. The three foams are made from a single mould. The technology used in the One series sole was first introduced in 2013.

Saucony Saucony’s latest sole technology is called Powergrid, says Mia Goslett of local distributor OmniSport. “With its roots in Saucony’s Grid technology, which has been used since the 1990’s, Powergrid aims to be responsive, while spreading cushioning evenly throughout the sole.” The Powergrid material is evenly distributed throughout the sole, from heel to toe, which centres the foot, absorbs the impact, and evenly distributes the impact force. “It is 15% lighter than traditional EVA, which means that the whole surface of the foot can be cushioned, unlike heavier materials that can only be used in small areas of the sole,” she says. “The Powergrid foam is also 30% more durable than traditional EVA, which allows the sole to last much longer.”

Olympic spikes popular OLYMPIC TRACK Spikes are used and trusted by a huge number of young track and field athletes during our summer months. “Judging by the reaction of athletes and sport retailers to the latest Olympic track shoes, this season is going to be no exception,” says Miles O’Brien from local distributor Jordan & Co. The Sprint — a short distance model — is smooth, wind friendly, comfortable and flexible. “The yellow and black cosmetics are striking and aggressive, just as the sprinters like it!” says O’Brien. It has a flat heel area, to reduce weight and assist performance speed. The sole is fitted with silver tartan track spikes, which improve grip. The Mid distance spike is ideal for 800m or longer, and has a lighter look with a yellow and blue cosmetic design. It features an extra EVA layer for heel cushioning over the longer distances and has its own specialised sole that is designed for longer races. The sole is also fitted with silver tartan track spikes.

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New trends in sandals and water shoes The new season’s sandals and water shoes will have something to suit all your customers’ tastes and needs, reports RHIANAH FREDERICKS

othing is constant, as the seasons change, so too do footwear trends, as well as what is considered to be in fashion. Materials, colour, styles etc. are constantly changed to suit the new season’s trends and the new summer sandal ranges will have something to offer all your customers — whether they favour reliable performance sandals, or fancy something bold or bling. At last year’s GDS summer footwear trade show international style predictors said that Versatile Utility Sandals would be the new trend — but with a fashion twist. Wide bandage straps with individually adjustable Velcro fasteners, outer soles made of cork or EVA, plus clear colours, especially white and silver, were the key elements in international ranges shown for the European summer season. Reduced gladiator sandals was another international trend identified for the 2014 Summer/ Spring collections, with reduced white, black and grey key colours. At the other end of the spectrum are sandals in 40’s, 50’s and 60’s horizontal or vertical stripes, polka dots and comic prints. Slip-ons were vintage and asexual, while gladiator sandals featured more ornamental and jewellery decorations. More functional sandals in warm brown and olive tones with fringes, braiding and animal prints give a fashionable lift. Washed leather, hemp and raffia are used in more ethnic style ranges. At the Agenda Show — which revolves around action sports, lifestyle and outdoor brands geared toward the youth market — there has

Sports Trader :: 2014 September

Convenient buckles, bright and earthy colours, multifunction, etc. are sandal and water shoe features that are in this season. been a massive shift in lifestyle sandal ranges toward incorporating higher priced premium quality leather rather than lower-end priced materials, says Stuart Daykin from Reef Brazil. The basic EVA rubbers, used for Havaianas sandals or other flip flops, are also much more focused on colour. The styles are mainly casual and functional with Vibram patent designs being used on top-end sandals. “Brighter colours like coral, purple and lime greens are the colour pops this season,” he says, while black and white pin stripes will also be popular. For the next season, however, the focus in new products will be more on new technologies, he adds. Most of these trends will be seen in ranges available to Southern African customers.

Earthy tones Earthy colours like brown, tan and chocolate will be popular in the Jeep sandal ranges this season says Lynton Picker from local distributor Footwear Trading. They have a variety of men’s and ladies sandals in the fashionable lifestyle, as well as functional outdoor, categories. Their sandal uppers will mainly be leather, and in some cases, a combination with leath-

er-suede trims, says Picker. Earthy colours are the in colours in their range and with camo prints used in linings. Styles to expect are, “a combination of trendy thongs and mules as well as functional outdoor trail sandals,” adds Picker. The sandals in the Levis ladies range will be available in the neutral colours like black, tan, stone, red and navy in the classic styles that epitomise the brand, says Lara Slotsky from local distributor Footwear Trading. “These styles are aimed at the everyday woman. They can be dressed up or down depending, on the occasion,” says Slotsky. “Comfort, fit and style are some of the attributes of the Levis ladies sandal collection for summer.”

Bright and bold The Ipanema sandal range, manufactured in Brazil, represents the vivid and colourful lifestyle that Brazil is known for. “The collection is overflowing with the happy and exotic spirit of Brazilian beaches and culture,” says Philip Fouché from the brand’s local distributor, Intershu Distributors. These sandals are available in a variety of bright colours, such as pink and orange, blue and silver, as well as blue and red. They are also adorned with bold and beautiful prints and have crystals, charms and gemstones on their straps, which make them a focal part of a wearer’s beach outfit, says Fouché. “Beautiful, elegant and modern describe the stunning collection from Grendha for summer 2014,” says Fouché. They will also To p30

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Sandals cont from p28 be available from Intershu Distributors. The range features classic silhouettes, as well as newer shaped gladiator style sandals that have a stylish twist. These sandals come in glamorous, exotic, animal prints, teamed up with metallic straps. There are also more relaxed styles that feature glitter or appliqué ﬂowers. Their neutral tones are complemented by splashes of brighter fuchsia, turquoise, cobalt and gold. “Designed and made to the highest standards in Brazil, Grendha sandals are in touch with a relaxed lifestyle, without losing the stylish edge for which it has become synonymous,” says Fouché.

Eco friendly The Rider brand of sandals are known as cool down, or recovery, footwear, which feature proprietary technology that support arches and provide ventilation that help cool and soothe feet as the wearer walks. The range has cushioned insoles with soft uppers and a “state-of-the-art soles ﬁt and feel as natural as going barefoot,” says Fouché of Intershu Distributors. Many of the sandals in the range use materials that allow the wearer to go from surf, to sand and street, while giving equal performance. These sandals are not only trendy, but “Riders are made from 30% recyclable materials,

while 99% of the industrial waste created in their manufacturing is recycled or reused,” Fouché explains. They are designed to be durable and conform to the foot, while cushioning the wearer’s foot and accommodating his natural gate. “Riders aren't just a flip flop. They're an attitude, a reflection of a more laid-back way of life,” he says.

Changeable straps Suavesoles is a new flip flop brand to land in South Africa, says Warren Talbot, marketing manager of distributor Chappers Sports Direct. It uses a combination of Dutch design engineering and orthopaedic influence to offer an easy and durable system for changing flip flop straps. Suavesoles flip flops are available in men’s and ladies styles, and comes with three changeable straps in a variety of colours to match the wearer’s mood. Both the sole and straps embrace your feet naturally, says Talbot, making them ideal for wearing when walking on sandy beaches or doing other activities. Suavesoles flip flops are a fast growing trend around the world and each product will always carry the claim, Mas suave que el suelo, mas fuerte que tus pies (softer than the ground, tougher than your feet), he adds.

Athletic and multi-functional Reef’s Phantom Flight and Player sandals combine athletic and casual features in perfor-

mance sandals that have a clean athletic style and lightweight profile. The Phantom Flight provides the kind of support needed for the coastal athlete, while still maintaining the casual lifestyle feel integral to Reef’s DNA, says Brenton Jessop from local distributor Reef Brazil. The Phantom Player has Reef’s famous bottle-opener in its sole. “Always thinking in terms of fun and multi-function, the bottle opener embedded in the sole makes it easy to pop open a refreshing beverage at any appropriate time,” he says. Both sandals also feature Eco One technology, which enhances the bio-degradation of plastic products in biologically active landfills. “The Rodeo flip is a lightweight performance sandal with athletic styling that has everything a guy wants in a sandal.” These sandals feature a water-friendly synthetic nubuck upper and a dual-density EVA footbed that uses a glue-free moulded construction, which helps reduce our carbon footprint, he explains. It also uses Eco One technology. Their Fanning sandal has a water-friendly synthetic nubuck upper and grippy rubber footbed that makes it practical for any waterman. It features a contoured compression moulded EVA footbed with anatomical arch support, a full 360 degrees heel airbag enclosed in soft polyurethane, and a church key bottle opener. In their women’s sandal ranges, Reef has expanded their sport collection with the Phoenix, which is the “ultimate wom- To p32

REEF FANNING SANDAL

ENQUIRIES@REEFSA.CO.ZA

JUST PASSI NG TH ROU GH

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Sandals cont from p30 en’s go-to sandal for an active lifestyle,” says Jessop. It has a soft synthetic upper with a jersey lining, a moulded anatomical arch support and lightweight moulded EVA outsole. “It’s ideal for walking to the yoga class, the beach, or ﬁtness room, while providing that familiar comfort after exercising,” says Jessop. Their ladies Stargazer has been a hot seller since its debut last year and will feature an array of additional colour offerings this year, he says. It is an elegant sandal that has a thin sparkly rubber strap and squishy Eva footbed that provides superior comfort, while its durable rubber outsole is ideal when walking on slippery surfaces. Reef Brazil will also feature new offerings in their Rob Machado Signature Series — a Bali-inspired tan and suede leather collection — which includes the Machado High and Low. Both sandals have suede uppers and decks, ethnic-inspired liners and feature Reef’s custom Swellular Traction rubber outsole.

Updating best sellers Hi-Tec are known for their durable, trendy, outdoor sandals, and this season is no different, say Joanne Esterhuizen. “We have introduced some new sandal styles, and also taken best sellers and updated their design, always ensuring we keep our sandals trendy, but functional.” Their Reef Strap sandal has been updated to

offer a convenient buckle, instead of a Velcrobungee crossing closing method, which allows a more comfortable fit. Other popular styles like their Zamora and Bahama Sport sandals will remain in the range, but will be available in new colour ways for the season. The Zamora will now be available in dark grey/Prussian, whereas the Bahama Sport will come in a variety of different colours, including a vibrant flame (red) colour. The Advance is a robust sandal with an aggressive outsole and big toe bumper, “it’s the 4x4 of Sandals in our range,” says Esterhuizen. In their junior category, the Ray and Eel will be available “in fantastic colours like light blue, neon lime and pink,” she says. They use toggle fastening technology as well as Velcro, which are easier for little fingers to get on and off. The built-in synthetic materials ensure that they can be used for everyday activities, as well as in water. The Savannah Strap is a new addition to their lady-specific range. This new style will be available in feminine colour ways like dark sea grey and dark grey pink. The shoe features multiple straps that offer the foot good support and its durable rubber outsole improves traction and performance. Existing women’s models like the Swerve have been updated to include colours like charcoal and emerald.

Water shoes In the Hi-Tec water shoe range, the White

Water will be available in bright summer colours and the brand also has some other exciting prospects lined up for 2015, which will be launched later in the year, says Esterhuizen. Some suppliers of water shoes are also mainly keeping their faithful styles. The only change in the Aqualine range of water shoes will be an additional fourth colour in their Hydro Glow selection, says Kevin de Wet from local distributor De Wet Sports. They will now also be available in a neon blue with a black trim. Other colours in the range include a variety of neon colours like green, pink, yellow, etc. with black or neon trims. The range also features more neutral colour ways, such as navy blue, royal blue and grey. The Aqualine range of shoes are comfortable as they have padded mesh uppers and rubberised soles that give the necessary grip needed for slippery surfaces, for example on the rocks while fishing, he explains. These water shoes also offer a variety of closure options — such as adjustable toggles, Velcro straps, elastic laces, etc., allowing wearers the opportunity to choose the best fit for them. The elastic lacing system that is used on the Hydro Cross ensures a snug fit, while the toggle system of their Hydro Tech allows the wearer to adjust it to the point that it feels most comfortable. The Velcro strap also ensures a tight fit that can be determined at the wearer’s own discretion.

Fitting out the competitive swimmer

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A competitive swimmer who is not sure of what swimsuit, cap and goggles are best for him will rely on a retailer to offer advice in order to make the right choice. YAMKELA MKEBE shares the tips distributors of swimming gear have for retailers trading in the field

here are many factors retailers should take into consideration when recommending competitive swimwear for a customer. These include the level of the swimmer, what and how often the suit will be used, how much the customer is prepared to pay, different types of suits, different materials, different cuts and technology, says Samantha Gunther from Arena distributor Leisure Holdings, who was a former competitive swimmer. One of the most important questions would be to ask what type of swimsuit the customer had in mind — in a racing costume, does he prefer a brief, jammer without teflon treatment, or a highly technical water resistant teflon treated suit, advises swimming specialist retailer Gary Doveton. The level of the swimmer is important because it will influence the price the customer will be prepared to pay. The parents of a school team swimmer might not be too keen to pay for the tech bodysuits used by the top national team swimmers, and you’ll save time by rather recommending a traditional competitive swimsuit.

What used for “One of the key considerations is what the swimsuit will be used for,” says Stuart Hopwood from Speedo distributor Brand ID. Will it, for example, be used for racing or training, and how often, and for how long will the athlete be swimming?

Sports Trader :: 2014 September

Sizes for competitive and training swimsuits differ and retailers should keep in mind that training suits do not fit as tightly as competitive suits, says Gunther. “A race suit should fit skin tight to allow the swimmer to achieve the best advantage in the pool.” “For training, swimmers tend to wear one to two sizes up on their racing size, as the time spent training is far longer than that of actual racing, requiring the suit to be more comfortable,” adds Hopwood. “Generally, swimmers prefer a very tight fitting swimsuit for racing as it enhances their body profile and thereby reduces drag, which improves performance.” When an athlete swims regularly and for long durations in a pool that uses chlorine, it is recommended that a chlorine-resistant swimsuit, like the Speedo Endurance+ be used, as it is quick-drying and the fabric is specifically designed to resist the damage caused by excessive exposure to chlorine, he says.

the choice of swimsuit. “A swimmer’s personal preferences for a swimsuit with racer back, or a power back, thin straps or wider straps, will give an indication of the style of suit the customer would like to see,” says Doveton. The men’s jammer and the ladies’ kneeskin must not be below the knee and the compression of the suit can vary with different types of fabric and style. Some swimmers may, for example, prefer longer legs on a jammer or kneeskin, while others prefer the freedom of shorter legs. Some like compression in certain areas, whereas others find this constricting. Some will find thinner straps more comfortable and less constricting than the standard wider straps. Although they are more revealing and less supportive than wider straps, some swimmers say that they provide a better feel in the water. Wide, compressive straps, on the other hand, keep the suit in place during flips and turns, especially when the swimmer has a slight build. They provide added support, although they are less comfortable during long swims. Many swimmers therefore prefer thinner straps for training suits and wider straps for competitive suits.

Personal choice

Fit Swimsuits

Distributors agree that it is important for athletes to feel comfortable in a competitive swimsuit in order to perform their best. Personal preferences will therefore play a role in

Size charts can be used as a guideline, provided that the swimmer had been measured on bare skin and a man’s waist size had been measured 2.5cm below the navel. Waist size

One of the key considerations is what the swimsuit will be used for. Will it be used for racing or training?

Sport :: p35

will often equal the suit size. “It is important for the swimmer to try on the garment because body shapes differ so much and the ideal fit can differ from athlete to athlete. The swimmer should ideally be measured in store to determine what size to fit initially,” agrees Hopwood. “Some retailers are so well versed that they can look at the swimmer and recommend a suit and size,” says Gunther. But, she agrees that measuring the swimmer can assist with recommending the right suit, especially if the retailer or customer isn’t well versed on the differing race suits styles, sizing and fabrics. “It is ideal for a swimmer to try on the swimsuit while practicing his preferred stroke, to determine that the straps do not impact on the range of movement required in the stroke he swims,” advises Hopwood. There are a few easy methods for retailers to use when measuring a swimsuit for fit. Check the bottom of the suit or jammer at the knee and “if you can fit one finger under the suit, then the fit is perfect,” recommends Gunther. The basic rule when fitting a suit on a female is to put her thumbs under the shoulder straps and gently lift the straps up towards her ear lobes. “If the straps go between the ear lobes and shoulder with tension, then it is more or less the correct size,” says Brad Gale from Second Skins. If the straps can’t lift off the shoulders, the suit is too small and if the straps go to the ear lobes easily then the suit is too big. If any body parts puff out of the suit, and

it is too much of a struggle to put it on, the swimsuit is probably too small. A too small swimsuit can limit blood flow and breathing and restrict movement, which would reduce performance. If two fingers can easily fit between a jammer and the knee or waist, it will be too loose. Any bagging of wrinkling of the material or scooping at the neck of a woman’s suit, means that the swimsuit is too big for competitive swimming, as it will create drag that will slow the swimmer down. A polyester compression swimsuit might feel tighter than a lycra one when first trying it on, but remember that it will feel the tightest during the first try on. The material used will also determine if the female needs to go up a size or down a size, says Gale, adding that it is important to understand “all brands fit differently”.

Selecting Goggles Another important gear item in the swimming bag is goggles. An informed retailer can offer recommendations that will help a customer to make the right buying decision. Retailers should take the following into consideration when recommending goggles to customers, recommends Gunther: • The level of the swimmer • Where the swimmer plans on using the goggles — in open water or a pool • The age of the swimmer — whether he is a junior or senior • Whether mirror lenses are required for out-

door, or non-mirror indoor • The correct fit with suction around the eyes and nose. There are different lens tints for indoor or outdoor use. Light coloured lenses provide brighter vision, which makes them suitable for use indoors, or in overcast conditions. Clear, amber or lighter lenses are better for indoor swimming because of low light, adds Hopwood. Mirror or dark coloured lenses are recommended for outdoor swimming where the light is brighter.

Fitting goggles The common problem is that customers don’t try on various styles of goggles before selecting one. Everyone has a different face shape, and therefore not all goggles will fit the same, says Colin Farrer of Zoggs distributor CorSport. “Even your eye sockets vary in shape, so trying on an aesthetically pleasing goggle, could end up causing problems that you hadn’t banked on, like leaking and fogging up,” adds Farrer. The idea of the tighter the straps, the better the fit is wrong, and is the biggest mistake that people make when fitting goggles, he advises. Retailers are advised to ask the customer to try the goggle on without the strap to determine whether a good seal is formed around the eyes and nose, thereby ensuring that the goggle won’t leak, advises Hopwood. If a customer is able to get a second or two of suction when trying on the gog- To p36

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Competitive swimming cont from p35 gle without the strap, then that is a winning formula, says Farrer. Retailers should remember that the strap is there to keep the goggle on the swimmer’s head in the water — overtightening the strap will compromise the seal and lead to frustration in the water. On the other hand, Gale believes that a customer should try on the goggle with the straps pulled over his head. “If the goggle is comfortable out of the water, it will be comfortable in the water.” Goggles are also made with a foam gasket and foam will never create suction from pressing them onto the eye socket, he adds. Recommendations for competitive goggles depend on a personal preference, but a smaller goggle is better for racing, because it is more aerodynamic.

Hopwood recommends a goggle with the lowest profile. “Technology is important to ensure the best goggle for both racing and training,” he adds. A swimmer spends more time in training than when racing, therefore a more comfortable goggle is recommended for training.

SPEEDO HAS introduced new goggle packaging to offer more information for consumers about the differences between the three levels of goggles they offer — from racing to training. The packaging design, graphics and print finishes of the three levels differ and ensure that the most premium goggles attract the most attention. Designed to hang horizontally, this packaging stands out more on the shelf than the traditional vertical package design. This also make the packs more stable and help swimmers to easily visualise what the goggles will look like on their faces. The packaging is easy to open, enabling the customer to inspect the product inside — inspiring them to buy. The information explains why one level of goggle is more expensive than the other. The premium level features Speedo’s IQfit and Biofuse technologies, with prominent information explaining the benefits of the increased comfort and improved fit these technologies offer. The Speedo IQfit (Intelligent fit) goggles were developed after experts at the Speedo Aqualab conducted an extensive global research project, scanning the heads of swimmers in Asia and Europe, in order to create goggles to fit most faces. Their precision-fit goggles are therefore leak free, fit securely on the face and reduce marks around the eye. This is made possible by the first 3D goggle seal, which hugs the contours of the eyes to ensure maxi-

New packaging help consumers to easily find and identify the three levels of Speedo goggles, now with new technologies

Swimming Caps The recommendation of a swimming cap also depends on a customer’s needs and various other factors, says Gunther. These would include the level of the swimmer, the purpose of the cap — whether it will be used in competition, training or for leisure — whether it will be used by a junior or an adult, whether the customer prefers silicone or fabric.

“A silicone cap will keep the hair dry, while the lycra cap is more comfortable,” says Gunther. A silicone cap that fits comfortably without wrinkles or dome caps are the best recommendations for racing, according to Doveton. According to Gale, silicone caps are also recommended for swimmers who train and race often because they last longer. They also stretch over a lot of hair. There are two ways to measure when trying to find a perfectly fitting swimming cap, explains Hopwood. One is to measure the circumference of the head and the second is to measure across the top of the head. “These are then compared to a size chart in order to determine the correct size cap. Alternatively, where caps do come in different sizes, it is recommended to fit the cap to determine the correct size,” he adds.

Swimming gear to help performers

Sports Trader :: 2014 September

mum leak resistance and accurate fit throughout the race, even during turns. Biofuse is another Speedo goggle technology that offers flexible comfort. Soft and flexible materials that adapt to the swimmer’s face ensure cushioned comfort during every swim. Because each face shape is unique, the deeper and softer Biofuse seals are able to mould to the contours of the eye, whatever the shape of the socket. A super soft, flexible, frame further adapts to the contours of the face for added comfort. The strong internal frame is wrapped in a gel-like skin to ensure stability. Following the success of their Fastskin swimsuit, Speedo has now extended this hydrodynamic profile to their Fastskin Elite Goggle, especially when used with the Fastskin Cap. The patent pending Fit Point Markers makes it easier to align the goggle and cap precisely by touch. Aimed at the serious swimmer, this elite feature the IQ Fit seal for improved comfort and provide 180° wide peripheral vision that requires less head movement to keep track of competitors and lanes during a race. The fit is further enhanced by three interchangeable nose bridges in small, medium and large. The goggles also feature the patent pending IQ strap with a unique tensioning scale that further ensures a perfect fit. The legendary best-selling Futura Biofuse is now more comfortable with a frame and seals

that are 12% softer than the Original Futura Biofuse goggle. Standard goggles are recommended for any swimmer wanting to protect his eyes from water and UV rays. The lenses in all Speedo goggles are made from a plastic that absorb 100% ultraviolet light — whether they are clear, coloured, polarised to reduce glare or mirrored to reduce brightness. Speedo also offers goggles for junior swimmers aged 6-14 years which can also be used by adults with slimmer faces. The young 2-6 year olds are also catered for with the fun and child friendly goggles with easy adjustment.

Swimﬁt offers wide variety Over the past twenty years the Malaysian Swimfit brand has expanded to more than 60 countries, including South Africa, where it is distributed by Opal Sports. During this time they introduced several cutting-edge swimming product developments. For example, Swimfit is credited with being the first brand to offer customized optical swimming goggles in 1999. They cater for both leisure and competition swimmers and is known for introducing competitive products at affordable prices. They take pride in providing a wide variety of comfortable, fashionable and durable gear for swimmers. These include goggles and swimming caps, as well as accessories like nose clips and ear plugs, kickboards and swimming fins.

p38 :: Sport

Pierre Bester (right) was nominated as a top salesman by Nick Wiltshire, general manager of Pat Wiltshire Sports in Gauteng. “Pierre 9 Bester has been in the sports industry for the better part of 40 years and has always been a very hands on person, very close to the customer and has always focused on providing the highest level of service as well as after sales service possible,” he says. He has developed a very strong reputation that is based upon ethics and principals, which has stood him well not only in the sporting goods industry, but also in the community, Wiltshire explains. “Pierre has taken the family business to the next level and has brought his son Michael (left) into the business — and this father and son team are without a doubt the premier independent retailers in the Eastern Cape region.”

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Selli n n e

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Selling more... volleyball and water polo balls

elling any product requires attention to detail and you should approach the customer in the right way, says Pierre Bester of Brian Bands Sports in Port Elizabeth. “If your approach is not right, you will get nowhere,” he believes. Although a good salesman should be able to anticipate what the customer wants, he will need to take some direction at first. “The rule in our store is that you’ve got to be in eye range of the customer so that when he looks up and is ready to make a choice, you can assist,” he says. This, however, does not mean that the salesman should stand within 5cm of the customer and crowd him. “Space is necessary,” he explains. Attracting potential and keeping current customers is as simple as making sure that the service you give them is great. “Service, service, service! Even if they are wrong, they are always right,” he says. You need to learn to read a customer’s body language and be nice even if they have a nasty attitude. “All you can do is hope they get up the next day with a better attitude,” he says. If you do these things, customers will keep coming back. Forcing a browser into becoming a buyer is not

Sports Trader :: 2014 September

something that he promotes as it is a negative approach. “Do not force a sale on a customer, if they want to buy, they will buy. Once they have made that decision you can do the rest,” he adds.

Customer comfort Customer comfort is important to him, which comes naturally if the customers and sales staff are familiar with each other. He feels blessed with the quality of the sales staff that have been with them for years. “The newest employee is my youngest son, who has been here for seven years — and several more unofficially —, some others have been here for eight and eleven years, but the rest for over twenty years,” he says. His employees therefore have an established relationship with their customers, which he believes plays an important role when dealing with customers. “Know their names, and make them and their kids feel at home in the store, because that’s important to them,” he advises. Another thing that is good to have and contributes to customer comfort is laughter. “Laughter on the floor is terribly important to me, because it means they’ve broken the ice — staff and customers are in a good space,” he says.

We’re looking for top salespeople We’re asking successful sales people in the industry for tips on how they clinch that sale in this series on Sales tips from top salespeople. Please nominate yourself, or a staff member, to share your sales philosophy by contacting Trudi du Toit on Tel: 021 461 2544, Fax: 021 461 2549. Email: trudi@sportstrader.co.za.

Three key factors There are three key factors to take into account when selling any sports ball, says Bester. • Number one is that the salesman has to have the product knowledge. He cannot advise on how the product works, what is good or bad about it, unless he has the background to be able to tell the customer how the product works. He says his salesmen gain this knowledge from Sports Trader’s articles, other catalogues and the internet, which has become a vast tool to use in order to get information. • The display of the product is important be cause customers are buying with their eyes as well. “They are more likely to purchase if the product is well presented,” he says. This also includes having the product at hand for customers to feel and handle. • “Retailers need to ensure they have sufficient stock,” says Bester. “There’s nothing worse than having gone through all the effort of finding the correct ball, only to find that there is no stock. This will ensure that both the salesman and the customer’s time is not wasted. It could also prevent losing that customer’s loyalty, as he might go to another store that stocks what he needs, he says.

p40 :: Sport

Tips for selling volleyball and water polo balls

elling volleyball and water polo balls are different to selling other team balls, like a soccer or netball ball, where customers will most likely want to gain a feel of the ball by bouncing it on the floor or dribbling it, advises Pierre Bester of Brian Bands Sports in Port Elizabeth. • “Customers should be allowed to play with the ball in the store, but they should rather throw it against a wall, or in a way that it will be thrown when actually playing the sport,” he says. • The ball should also be properly inflated in order for the customer to get a proper feel. If it is not properly inflated it could hinder the ball’s performance.

Inflating balls • When inflating a men’s size 5 water polo ball, it should be 90-97 kPa (kilo Pascal’s). • A women’s size 4 should be inflated to 83-90kPa. • Because cheaper balls are not too strong, customers should be advised that they shouldn’t inflate these balls to the maximum, Bester says. The salespeople should keep a guide where they can quickly locate it for ease of reference to be able to have the information ready about the correct inflation for a ball size.

The correct size The salesman needs to know which particular size ball a certain age group or gender should

play with, Bester says. • Generally, for water polo, U13 players don’t use a ball larger than size 4, whereas younger age groups would play with a size 3. • Girls in high school and ladies also play water polo with a size 4, whereas high school boys and men play with a size 5 ball. • For volleyball, on the other hand, one size will be used for all age groups, whether male or female.

Different features Volleyball balls and water polo balls each have their own specific features. Because they are in-hand sports, grip and softness are important. • Volleyball balls are usually made of rubber, synthetics or leather, but synthetic and leather balls will be softer and more ideal than their rubber counterparts. • For a volleyball ball, one should be more focused on whether or not it has a soft feel. • On the other hand, in a water polo ball it is more about the grip, as the sport is played in water where the ball could easily slip.

Different price ranges Retailers should have a variety of options for customers to choose from, because some will want an expensive ball and others a cheaper one, advises Bester. • When stocking different quality balls, the salesman should inform customers of the pros and cons of the product i.e. although a

More about Pierre Bester Pierre Bester is no spring chicken when it comes to the business of selling sports equipment, having been in the industry for more than 40 years. “i have been in the industry too long,” he jokes. He grew up in the industry and learnt and learnt all the while, which later basically formed his apprenticeship and way into a career. Bester started working at Brian Bands in 1969 while he was still at school, committing holidays and weekends to the independent sport store that has become a household name in Port Elizabeth. The original owner — Brian Bands — sold the store to Bruce Baker and Neville Mallet in 1967. In 1974 Bester became

Sports Trader :: 2014 September

a full-time staff member and minor shareholder in the business. In 1997 he bought out his partners and became the sole owner of Brian Bands Sports. The store sells a variety of sports gear and, he has participated in sports like rugby, cricket, squash, tennis and even a bit of road running. Although he had no distinctions in the sports he played, it did not affect his selling skills, because he believes just because you’re good at a particular sport, does not automatically make you a good salesman of that particular product. “I just generally have a passion for sport and selling equipment like volleyball and water polo balls was a natural progression,” he says, because there is a demand for them.

cheaper ball may suit the pocket better, the appeal may wear off if they knew it feels soft in store, but once used and exposed to sunlight, it could lose its grip and become harder. • This will not be the case with a more expensive ball. The salesman needs to be open and tell the customer this in order to ensure he buys the product that he actually wants and needs. • There may be differences in the colour of individual balls in cheaper ranges, it is usually not the case in the more expensive ranges.

Training vs match balls Training balls are different to match balls and the salesman should advise customers that although water polo training balls are rubber, it has been made this way because it offers more grip than match balls made that are made of other materials. • The rubber’s harder texture allows longer use in the sun and water, making these training balls ideal for constant use in these conditions. • Training water polo balls are also designed to be heavier than match balls as the extra weight help strengthen the players’ arms. Advise customers to never leave their ball lying in the sun or pool, as it contains chlorine, which can have an adverse effect on the materials of the ball and reduce its lifespan, advises Bester.

p42 :: Sport

Hockey on a high Hockey is becoming an increasingly popular sport in South Africa. Hockey product imports have increased in the last few years, and many retailers and distributors are reporting increased sales volumes, reports JoHAnn du ToiT

hile the sales in many other sporting codes have been dropping off, import statistics show that there has been a gradual increase in the number of hockey sticks imported over the past three years. Overall, hockey stick imports have grown in value by more than 35% between 2012 and 2013. However, imports don’t necessarily translate directly into sales. Many hockey specialist retailers have reported growth in hockey stick sales. It does seem that hockey sales are increasing yearly, even though many players are still purchasing hockey products from coaches and other players instead of from retailers. “For us sales certainly have increased despite the increase in boot sellers,” says Alan Patton from The Hockey Shop in KwaZulu Natal. Steve Gallienne from Brand ID emphasises that it is imperative that suppliers and hockey retailers stand together to combat the onslaught of boot sellers. His sales have also increased, confirms Jack Thonissen from The Hockey Shop in the Western Cape, who is also part of the executive board of the South African Hockey Association (SAHA). “I’ve sold a helluva lot more over the past three years,” he says. “New hockey shops are opening and brands are entering the market at rapid speed. Unfortunately, these are mostly brands that sell direct via agents and not through the formal market.” Hockey equipment suppliers are also optimistic about sales figures. “Our sales have

Sports Trader :: 2014 September

increased because market participation has increased,” says Shane Schonegevel from OBO SA, distributors of Gryphon. More players participating in the sport means a bigger market and more sales. “Kookaburra hockey continues to grow each year,” says Nicola Ludlow from JRT Crampton, suppliers of Kookaburra.

There are fewer than 10 000 club players registered in SA, so clearly it’s a juniors market with primary and high school players dominating purchases There was a significant growth in hockey players over the last three years, from 150 000 to about 250 000, says Rassie Pieterse, who serves on the SAHA Athlete Commission and is the local distributor of TK. This would translate to more than 6 000 new hockey teams being formed and the number of teams countrywide growing from more than 9 000 to over 15 600.

Growth at school The reason for the increase in sales seems to be mostly due to hockey becoming more popular amongst school children. “We have noticed that most affluent schools have recently added astro turf to their grounds,” says Ludlow.

“Hockey is an alternative to rugby, which is perceived to be dangerous,” says Brett Burnill from Leisure Holdings. Parents are well aware of the injury dangers that rugby poses to young players, and are more likely to approve of their children playing hockey, which is perceived as safer. “It would not surprise many of us if hockey overtakes cricket in popularity one day, with the trend towards a more fashionable code of sport played and supported in a massive way by both ladies and gents,” says Gallienne. Hockey has especially grown in Afrikaans speaking schools and amongst boys, says Rassie Pieterse. He mentions the example of Affies (Afrikaans Hoër Seunskool in Pretoria), which used to be a traditional rugby school, but now has 18 boys hockey teams, playing at a high level. Their first team is in the top five teams of the school hockey league. More media attention to the men’s and women’s national teams is also having a positive impact on youngsters. “Hockey is now considered a cool sport,” says Burnill. School level still comprises the bulk of the market and most sales are made to young players entering the sport. “The entry level market is the biggest, but small retail shops won’t sell as much as Mr Price Sport or Sportsmans warehouse in this price range,” says Thonissen. High school players mostly purchase middle level hockey sticks. “For high school players, middle level sticks priced around R1 500 are common.” To p44

p44 :: Sport

The future of the sport Even though the sport has grown, there is still a lot to be done to develop the sport. “I believe that enough can never be done for the development of any school sport,” says Ludlow. “More needs to be done collectively by schools and clubs in order to correctly nurture and develop players. The focus needs to be on the junior future players of South Africa.” Patton agrees that young players need to be the focus To p46

Thousands

Middle to upper level players, however, don’t always need to buy the most expensive equipment. “Good quality sticks can retail at under R1 000 and give sufficient performance characteristics to the club and up and coming players,” says Steve Gallienne from Brand ID, distributors of Slazenger, which have expanded their patented stick shape offering this season. Ludlow agrees that most hockey equipment is sold to younger players. “60 % of all the hockey sticks we sell, are junior sticks. Each year a new group of young players enter the market, resulting in the player needing a new stick, protection and hockey bag. Older players tend to ensure that the equipment lasts and thus only purchase when necessary.” “In terms of volume, primary school is where we sell a lot of entry level equipment,” says Schonegevel. “If we are talking value wise, the bulk is definitely from high school player.” School level participation still far outnumbers club level. “I sit on the SA hockey executive board so we know there are between 120 000 and 150 000 hockey players in SA. There are fewer than 10 000 club players registered in SA, so clearly it’s a juniors market with primary and high school players dominating purchases.”

Hockey stick imports (units) 50 45 40 35 30 25 20 15 10 5 0 Q4 2011

Q1 2012

Q2 2012

Q3 2012

Q4 2012

Q1 2013

Q2 2013

Q3 2013

Q4 2013

Q1 2014

Hockey stick imports (value) Millions

Hockey growth cont from p42

R9 R8 R7 R6 R5 R4 R3 R2 R1 R0 Q4 2011 Q1 2012 Q2 2012 Q3 2012 Q4 2012 Q1 2013 Q2 2013 Q3 2013 Q4 2013 Q1 2014

Although the imports of hockey stick units increased dramatically in the second and third quarter of 2012, they were of low value as the value of imports in those periods were much lower than corresponding quarters in 2013. Compiled from statistics supplied by Statistics SA..

#KOOKAHOCKEY #KOOKAINNOVATION Kookaburra has given the sport of hockey yet another innovation: Introducing Tri-Core. Developed with scientific precision using the latest technological industry advancements, Kookaburra have created a unique triple-chamber construction. Generating unprecedented power, precision and playability, Tri-Core sees our range of Team sticks take it to the next level in 2015.

TEAM PHOENIX #KOOKAPHOENIX

The 2015 Team Phoenix eclipses its predecessors by utilising Kookaburra’s latest technology, Tri-Core. Combined with various other innovative features the Team Phoenix leads the way in terms of playability and aesthetics. Composed of a staggering 95% carbon fibre, the Team Phoenix harnesses both huge power potential and 3D / Aerial prowess. In real terms, Kookaburra’s Team Phoenix is the headline ‘Low Bow’ stick for 2015!

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TEAM MIDAS

The ultimate player’s stick. The various features create the perfect playing accomplice. Blessed with a huge 98% carbon content, PC2 and our new Tri-Core Construction, Team Midas provides vast power potential without impacting control and feel. The most advanced MBow to date!

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TEAM DRAGON Built for performance, styled with elegance. An abundance of technological advances, including Nano composites and Tri-Core construction — a further leap forward in stick manufacturing and execution. Assume control with serene force!

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XENON

The brand new Soft Touch Compound (STC) technology offers insane levels of touch and feel, and counteracts the impact to weight ratio that hinders traditional ultra lightweight sticks. Feel the difference!

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The LBow range has been designed with the modern player in mind. Whether a 3D skill expert or drag flicking artist, rest assured that the LBow range will provide the ultimate tool. Combine sublime performance and eye catching appearance!

For trade enquiries contact JRT Crampton

| Tel: 031 579 4150

info@kookaburra.co.za

p46 :: Sport

Hockey growth cont from p44 of development. “There could still be an improvement in the nurturing of the talented.” Schonegevel thinks school hockey is very well developed in South Africa. “We have a very good school hockey system, which is well structured, and SA hockey is doing a good job with limited resources.” Not all hockey players play at school level though, and many hockey players leaving school hockey are not receiving the support they need to continue playing. “There is a lack of support structure in players leaving school hockey. We don’t nurture our top-end players as well. If our national teams had more support and resources, we could be much more competitive.” A shortage of coaches is a substantial obstacle

in the development of the sport. “Hockey relies solely on volunteers to coordinate and administrate the sport. Volunteers (often teachers) are overburdened with a lot on their plate, with some tournaments just falling away due to lack of manpower,” says Thonissen. Like many other sports, sponsorship is the key to develop the sport. “Hockey would benefit from more sponsorship to turn mini-hockey into something like what cricket has done with KFC mini-cricket,” says Thonissen.

Promoting the sport A lot of the growth in school hockey popularity has been in more privileged schools. Promoting the sport in underprivileged areas seems to be the current focus.

“Government funding seems to be working in pockets. The Department of Cultural Affairs and Sport in the Western Cape has employed six hockey coaches to work with underprivileged schools in certain zones to develop their school hockey, along with support of equipment,” says Thonissen. More facilities in poorer areas would also help. “The building of more artificial fields in the less fortunate areas would help grow hockey participation,” says Patton. Gallienne agrees: “As more and more artificial fields get built, more youngsters will be attracted to the sport”. It seems as if hockey in South Africa has a positive future, and many people in the industry are optimistic. If the sport can be continued to be promoted especially among young players, it can grow even more.

News from hockey brands

etailers can look forward to plenty of interesting new products in the new ranges for 2015, which should satisfy the ever-increasing demand from hockey players. We give an ABC round-up of some of the new introductions.

Blackheath and BRT Blackheath Hockey, a technical on-field hockey brand, offers a comprehensive hockey range of apparel and equipment, for men and women, including a complete pre-packed goal keeper set, a practice and match quality range of hockey balls, and a wide range of bags, all elevated by vibrant colours and design in keeping with hockey’s identity. The Blackheath Hockey range is ideal for schools, clubs, and universities. BRT Sports Performance also offers the offfield hockey equivalent in terms of apparel and equipment to complement the Blackheath range, which can be professionally branded in fast turnaround times. Martin Ferreira, Director of BRT Sports Performance, comments “we aim to provide complete solutions that are priced right in their respective fraternities. We do not specify minimum quantities and pride ourselves in high stockholding”.

Kookaburra 2015 Represents a quantum leap in hockey technology, and Kookaburra, “used to appearing on the highest podium level for hockey technological advancements, is once again sharpening the cutting edge,” says Nicola Ludlow of local distributor JRT Crampton. Designed by experts and developed with constant feedback from top international Kookaburra players, “we have engineered the best equipment possible for 2015,” she says. “Kookaburra has succeeded too in making

Sports Trader :: 2014 September

the best scientific advancements look demonstrably stylish. In partnership with leading international players, Kookaburra’s innovatively engineered, world class products ensure whatever your preferred playing level — whether recreational or aspiring Olympian — you will obtain power with accuracy, force with consistency and speed with control,” says Ludlow. In their new range every piece of equipment is packed with embellishing features, tested with bespoke science and designed with stylish, eye-catching graphics. The range has been redesigned to reflect some revolutionary breakthroughs in hockey engineering to enable the player to hit the ball further, faster, harder, while retaining more control than before. “Bolstered by the latest advances in the lab, Kookaburra utilises its unique construction formats to put the ultimate hockey stick into your hands,” she says. The Phoenix will be the flagship product in the 2015 range. It features the new, innovative, Tri-Core technology they introduced for 2015. Using scientific precision and the latest technology, Kookaburra developed a unique triple-chamber construction that generates unprecedented power, precision and playability.

Slazenger “Slazenger have achieved many successes with their patented Aero shape series of sticks, catering for players looking for a fashionable look and to improve their performance on the field through credible technologies,” says Steve Gallienne, Dunslaz brand director at local distributor Brand ID. They now offer a new Aero shape, featuring various make-ups of carbon, kevlar and fibreglass sticks at variable price points — depending on whether it is 50% carbon, or up to a 70% and 90% carbon mix. These new shapes are also available for juniors. All sticks in the collection offer the Quad

core technology to enhance power without compromising weight, the Aero profile that offers faster performance, a Squoval handle shape that provides better grip and comfort and also enhances control and feel, a 1500k Armour finish for durability, and anti-vibration grips. “These technologies put Slazenger ahead in technology,” says Gallienne. “Look out for the great colour ways that will also be available.” Slazenger backed this with pricing support to attract more beginners and make the game more affordable for all. “Slazenger do this well internationally, because the brand believes in growing the sport and introducing new players to hockey,” he explains. “Slazenger is the brand to be involved with this season and I’d like to thank those who supported and believed in Slazenger to date.”

TK Hockey TK will be raising the bar in hockey stick technology in 2015 with the introduction of a limited edition hybrid eco-friendly Platinum P2. They have developed a new weaving method to combine cork from Italy with carbon fibre for the core, which enhances the player experience, explains local distributor Rassie Pieterse. The cork insert absorbs more shock, reduces weight and offers more protection for the stick against external forces than a carbon core. “The stick is stiffer, yet has more feel,” says Pieterse. The bulk of the TK stick range will remain the same as this year in 2015, but with cosmetic upgrades. TK only introduce a new range every two years, giving retailers more opportunity to sell the range over a longer period, says Pieterse. He believes the new TK clothing range, which will have an African feel, will build on the popularity of the clothing range so far.

p48 :: Industry

SA Footwear and Leather Industries Association (SAFLIA) executive director Jirka Vymetal (right) visited former colleagues Peter Sunderland of Fram/Wayne Plastics and Clint Deist on the Jordan & Co stand at the Source Africa Expo, held in June in Cape Town.

Liesl Meyer of Gelvenor Textiles demonstrated their commitment to conservation and sustainability at the Source Africa Expo by selling shoulder bags, wallets and lightweight Qantral scarves made from fabric off-cuts, with all proceeds donated to the Rhino Wines SA initiative to raise public awareness about the plight of rhinos. Rhino Wines donate R2 of each bottle of wine sold to Traffic, the wildlife trade monitoring network that supports rhino conservation. Right: Marketing manager Sefton Fripp (back) assisting customers on the Gelvenor stand at Source Africa.

How Africa can supply the US The challenges faced by African manufacturers wishing to enter the US market, and the best ways to overcome them, were discussed at the 2014 Source Africa business seminars in Cape Town in June

hile most apparel and footwear are still manufactured in China and Asia, there is a significant trend to shift a lot of that production to other parts of the world due to rising costs, especially in China. This is why there are now more opportunities for producers and suppliers here in Africa. There are, however, challenges to sourcing apparel from Africa, like problems with sourcing textiles and other supplies that may not necessarily be of the quality and quantities needed by the US or other international buyers, said panellists participating in the business seminars organised by the American Apparel and Footwear Association during the 2014 Source Africa expo in Cape Town. Africa cannot compete with countries like Asia on price — but their company has proven that African countries can do business internationally based on quality, said Tony Wardle, COO of Kwazulu Natal manufacturer Gelvenor Textiles, who have been doing business in the US and Europe for the past twenty years. Quality is simply not one of the challenges faced by African manufacturers, he believes. “I can tell you the quality is good,” he says. Africa has the necessary IO associative standards, the African industry is diverse and it has the necessary equipment and technology — for example, every piece of equipment used by Gelvenor Textiles is less than ten years old and they have brand new dying equipment from the TiSS dye manufacturer in Germany, whose biggest market is Africa. The South African government have also invested a lot of money in the clothing industry. “You’re going to get world-class stuff out of

Sports Trader :: 2014 September

Africa,” he says, referring to the parachute material they manufacture for the world market. “Don’t give the people in Africa grants, give them business, give them jobs,” he says. “But, AGOA is a gift that Africa is battling to accept and the reason is that we’re not big enough to fulfil those big orders that China can and supply the demands of a country like the US,” he says. “The strength of African mills are in the production of speciality orders.” This is a view shared by US retail expert, Jeffrey Rory, MD of Business Operations at Marvin Traub Associates, the brand development arm of the company founded by the man who started Bloomingdales, among other businesses. There are basically four retailing segments in

‘Africa will never be the new China, you want to be the new Italy’ the US, he explains: Department stores, which can be broken down into luxury, moderate and lower income department stores. “It is incredibly difficult for a manufacturer who supplies a department store to make money,” warns Rory, because department stores take products on consignment and will only pay the supplier once they are paid for the product and are sure the customer won’t return it. They will want guaranteed margins, will decide which products in the range to buy and will market the product on their terms. The supplier has to ensure that he delivers on time and that he can make fresh deliveries every month — he

must be prepared to take all inventory risks and ensure that he can supply sufficient product whenever the store asks for it. The mass merchants like Wal-Mart, Kmart, Sears, etc. will have essentially the same system, says Rory. “They may not require twelve deliveries, but their charge back division is a profit centre.” They will charge you for every day you are late or every item missing, he warns, but generally, if you run your supply chain like a science and you do everything right, you can make a lot of money with the mass merchants. The specialty stores buy fewer and the demands for them are fewer and that’s where the opportunity lies for an emerging continent’s manufacturer trying to sell to the US, advises Rory. There is also ecommerce — and you can’t be in any of the other channels without an ecommerce platform, while e-channels require some hard bricks and mortar to work as well. When looking for a sourcing partner, US stores will look for financial viability, because the last thing that a supplier wants is for the supplier to go bankrupt in the middle of the season. Following the experienced by retailers sourcing from Bangladesh, social responsibility is also very important, says Rory. “Next, they will look at quality, and quality from Africa has been particularly good.” The US market is therefore not concerned about the quality of goods from Africa, but they worry about the capacity to produce in the required numbers. “Price is generally a factor, and when looking only at price, Africa cannot make it, To p51

2 3 4

Advertorial :: p49

The W.E.T. Sports head ofﬁce team are (back row ) Steven Van Niekerk, Darren Wentzel, Andrew Wentzel Junior and Andrew Wentzel Senior . In the front row are Tracey Arendse, Jean Davies, Lorraine Van Heerden, Abie September and Patrick Franck.

W.E.T. Sports:

Celebrating 30 Years of good service

ver the past 30 years, W.E.T. Sports have proved that if you make sure that you get the basics right, you are bound to succeed. Andrew Wentzel has been growing the business since 1984 on the basics of delivering a good service and supplying good products. “He has instilled in his staff the belief that there are no short cuts to success and that hard work never killed anyone,” says marketing manager Patrick Franck. Throughout the three decades their emphasis stayed on providing efﬁcient, prompt, friendly service to independent traders across the country. Often up-country customers prefer to phone their order through to them in Cape Town, because the W.E.T. Sports turnaround time is quicker than when they order from distributors in Johannesburg.

Loyal customers “We are very grateful to our customers, many of whom have been loyal to us for many years,” says Wentzel. The majority of their customers have walked a long road with them, and they still cherish the very ﬁrst invoice they made out thirty years ago to a Cape Town retailer, who is still a good customer. “We have built up strong relations with our loyal customers over the years and not only can we rely on their support, but feel we can resolve most issues because of our excellent lines of communication,” says Wentzel. They could maintain the continuous relationships because the core team has been in place for several decades. Besides, Wentzel’s sons Andrew (jnr), who formerly worked for an auditing ﬁrm and is now general manager, and Darren, their agent for the Western Cape, Garden Route and Namibia, as well as marketing and sales manager Patrick Franck, who has been with them so long that he is almost a son, all have a

vested interest to ensure that the family business succeeds.

Bucking trends In many respects, they have bucked the trends and showed that the much harder, tried and tested, personalised way of doing business, ultimately brings the rewards. While many other distributors concentrate their efforts on getting products into the big retail chains, W.E.T. Sports have always aligned themselves with the independent sports shops, dive shops and ﬁshing tackle stores, who provide knowledgeable information and service in their ﬁelds of expertise.

‘We like to think of ourselves as partners in our customers’ businesses by supplying them with goods that they can resell with confidence’ While some distributors are increasingly relying on websites and other desk-driven forms of communication to secure business, W.E.T. Sports still believe in the personal touch, says Franck. ”Our agents are instructed to call regularly and we are fortunate to have a hardworking sales team who are literally willing to go the extra mile, regardless of the price of petrol.” “We like to think of ourselves as partners in our customers’ businesses by supplying them with goods that they can resell with conﬁdence. How can we plan our buying without knowing what our customer's needs are?” asks Franck. This does not mean that they don’t use other forms of communication like a website, annual catalogue, Facebook page, etc. But, these are additional tools to supplement the direct contact they have with their customers. Over the past three decades the business has grown in leaps and bounds from the small ware-

house in Parow out of which Andrew Wentzel first started distributing a fishing tackle line. While working as manager of the Logans Sports (the predecessor of Sportsmans Warehouse) wholesale division, Wentzel had seen a gap in the market for a service-orientated sporting goods import company, which he started with his friends Jaap Engelbrecht, who subsequently left to become a successful retailer, and Niel Du Toit, who owns a retail store in Hermanus. Since then, Wentzel has not only grown the number of imported brands they distribute in Southern Africa, but have grown market share and developed their own brand name ranges. “The biggest advantage of developing our own brand is in the price,” says Franck. “By importing OEM lines from reputed manufacturers, we can be competitive in the market.” Products in their own range of balls, racquets and diving equipment can therefore be delivered at very good prices to the price sensitive clubs and school markets. “We have also been able to turn some of our house brands into household names over time.” They also supply brands like Rox rackets and accessories, LP athletic supports, Datadart darts, Lion table tennis, Baojye exercise equipment, Ez-Life and Saekodive diving equipment to retailers. Their fishing tackle offerings have also expanded over the years and they now supply the popular and affordable Pro Hunter range, Asari, billed as the Professional Choice, and LAV MD lures. Andrew Wentzel can therefore look back at the past thirty years with satisfaction, and say: I did it my way.

Contact W.E.T. Sports on Tel: 021 948 8150 sales@wetsports.co.za www.wetsports.co.za 2014 September :: Sports Trader

Growing outdoor sales in tough times p50 :: Industry

Rolf Schmid, Michael Rupp, Richard Cotter and Stefan Reisinger

Despite growth in the outdoor market, trading conditions are not easy. Several experts gave advice on how to grow sales during the OutDoor Show in Friedrichshafen, reports CARIN HARDISTY

he fact that the outdoor market is growing in value and volume (see box) does not mean everything is easy for the trade, cautions Mark Held, general secretary of the European Outdoor Group (EOG). “Brands and retailers continue to face major challenges, such as competition from other channels and regions in the world, some quite saturated markets, tougher regulations and high consumer expectations. All of these factors add up to create a highly competitive environment that continuously challenges established processes,” he says. The European outdoor market has become established and is starting to mature. This isn't a bad thing, points out Michael Rupp, CEO of Jack Wolfskin. “Dynamics are merely going to have to change.” Generally, brands wish to grow more than the market can offer them — also not a bad thing he says, as this leads to increased competition in the market. The outdoor market is not just about the products. There are emotions connected to being outside in nature. It has a special meaning to the participant, says Rupp.

Sports Trader :: 2014 September

“Be distinct or become extinct,” warns Cotter. Emotional connection “It's a business for the heart,” adds Rolf Schmid, EOG president and Mammut Sports Group CEO. “We're not in the outdoor industry to make lots of money. We're in it because we love the outdoors.” Make your imagery on outdoor products fun, says Snow & Rock CEO Richard Cotter. Use imagery that will appeal to people who do not as yet participate in that activity. Show people enjoying themselves, as opposed to showing people experiencing pain. In order to succeed in the outdoor market, you need to be someone who is both smart and enjoys participating in the outdoors, warns Rupp. “Just being an outdoor enthusiast isn't going to cut it and your business won't work.” Small retailers need to be very focused on what they offer and how they offer these. “Be distinct or become extinct,” warns Cotter.

Common in online and brick “With all this talk of online, online, online, we must remember that brick-and-mortar stores are still relevant,” reminds Steven Cook of Edenspiekermann, a brand management company. During his talk on The Future of Retail, he shared four trends that are common across both forms of retail. • Customer first: Look at your customers' habits and provide them with what they are looking for. • User experience: Create an experience. • Connect with your customers. Create a community-feeling around your store. Give people more of a reason to go to your store than just to buy products. • Believe in technology: An online retailer can make use of technology to see who clicks on what or where on the site. There are also various options for a brickand-mortar store to make use of technology, such as personalised push notifications when a customer is near your store, measure foot traffic, electronic or moving displays, touchscreens, RFID chips that can read people's

Industry :: p51 preferences and display content specific suggestions to the consumer, etc. • Invest in content: Customers want to hear your story and what you have to say. But they also want you to hear their stories. You have to earn their attention. Cook suggests creating a narrative that follows your customers. “The lines between commerce and entertainment have become blurred.”

Multi-channel The balance of power has switched from the retailer to the consumer, says Cotter. Consumers now want to dictate how they want to shop and how much they want to pay. “The consumer wants what he wants, when he wants it, how he wants it,” says Cotter. The industry has to start looking at multi-channels in order to service the customer better. It's not possible anymore to specify that one channel is more important than another, says Cotter. “Consumers use so many channels: mobile, internet, brick-and-mortar stores, etc.” You should make use of the power of online to engage with the consumer, he adds. “Consumers are, however, easily distracted. All the media is overwhelming. Brands and retailers need to think about the contents that they deliver,” says Cook. “It's not enough to have an online presence,” explains Cook. “You need to create a consistent experience and message across all your channels, website, Facebook, Twitter, etc.”

Invest in content Not only retailers would benefit from investing in content … brands do too, says Cook. He has the following tips for creating content and telling the story: • Be empathetic: Understand your customers and talk to them. • Be memorable: Get people talking about you. • Be ahead of the rest: Make use of technology to better deliver services, for example. • Be a story teller: Tell your and others' stories. But remember, these stories have to be authentic. “Think about content as a long-term narrative,” says Cook. “You need follow-up stories, an agenda, and you need to know where you are going.” The time lapse and manner of receiving the online order is also very important to the consumer, Cotter points out. He gave the example of the retail chain Marks and Spencers who recently reported that this year Christmas they expect that for the first time more online buyers will choose to pick up their orders themselves from a brick-and-mortar store, instead of receiving a delivery. “It's all about convenience,” says Cotter. “People aren't always available to receive a delivery, but they can usually quickly pop into their selected store during their lunch time and pick up the ready order.” People also don't want to wait the extra days for deliveries to arrive. “They want it now, or at least the next day,” says Cotter.

Growth in the outdoor market T he european Outdoor Group (EOG), representing more than 100 of the most influential outdoor brands, released their latest annual report on the state of the European outdoor market, a week before the start of this year's OutDoor show. Mathias Basedow, marketing and communications manager for EOG, presented some of the results at a conference during the OutDoor show. More than a hundred brands (112) — some of which are retail-owned brands — participated in the survey. Participation was not limited to EOG members. The survey doesn't collect point-of-sale data — the sales figures are at wholesale level. The latest State of Trade 2013 report from the European Outdoor Group (EOG) shows an overall wholesale growth of 3.1% (value) and 2.8% (market volume) across the European outdoor market, with growth in all the regions. The survey of 112 brands show that the total market value of European wholesale outdoor sales was 4.8-bn Euro (estimated 10-bn Euro at retail). Russia is showing the biggest growth, with the political developments not yet showing an impact on East European figures for 2013, but it is expected to change next year. Germany has the largest share of the European outdoor market (25.7% of the overall value). Great Britain and Ireland represent 13.4% and France 12.2% of the overall value. Southern Europe and the United Kingdom experienced a good recovery after the past few difficult years. Most of the seven main categories also experienced growth. Of these, footwear and packs experienced the biggest growth (5.2% and 2.7% volume growth respectively), while only the tent category did not experience growth (0.7% drop in volume). The other categories that grew in volume sales are apparel (+2.5%), outdoor accessories (+2.3%), climbing (+1.6%) and sleeping bags (+0.9%).

Supplying the US cont from p48 because it’s difficult to deal with a company that’s part of a society where there’s unions, where there’s rights that need to be protected, whereas in China or Bangladesh they pay the people a dollar a month,” he says. Turnaround time is also very important. “If there are mills that can produce the materials here to deal with fast orders, to cut shipping cost so the delivery times are shorter, there is a chance. If the materials and parts have to come from another country and you’ve got two weeks to get the fabric to the plant … all of that has to be taken into account. Lead times and timing of deliveries are key.” There are about 70 000 independent retail stores in the US and one of their primary jobs is to ensure they stay competitive by bringing in new product, says Mercedez Gonzales, owner of a global purchasing company. “Africa will never be the new China, you want to be the new Italy,” she says. “You want quality, small production, craftsmanship, limited production,” which are what is needed by specialty stores. If you want to export to the US, you have to know your consumer target market intimately, and you have to find out where they like to shop, she advises. Price point is important and customers need a price they can afford — you therefore have to do a price study of your consumer market and what they will be prepared to pay for it. You also need to understand what the retailer will want to pay. “A buyer usually knows what he’s willing to spend on a reputable brand, but

if someone offers a better price you would be willing to test out another order because the price is better,” says Gonzales. “Buyers buy the brands they know, or what they have heard of.” You therefore have to become known to the people you want to do business with, she suggests. “Like their Facebook pages, get connected via social media, so they get to know you. If you become known, the agents, sales reps, etc. will come to you and that’s how you become a known brand, supplier, etc.” Before taking on a new supplier, there are a few key questions that an American company will want to ask him, says Len Pesko, who runs the Modern Pulse Consulting Group, a global purchasing consulting business. • Who do you do business with? Do you do business with someone else in America? • How long have you been in business - because they are looking for a partner with a viable business. • They will want to make sure the manufacturing facility is one that they have confidence in. • They will need specifics like lead times, what the minimums are, what the turnaround time is, do you have existing lasts, can they work with your people if they flew down here to work on product, etc. “These are some of the expectations that the American market will have for any manufacturer, and suppliers will have to have a response to them,” he advises. He also has to be able to follow through on them.

2014 September :: Sports Trader

p52 :: Outdoor

Tim Macartney-Snape (left), director of Sea to Summit, and Eric Riemann of local distributor Adventure Inc with the Industry Award-winning ComfortPlus sleeping mats.

Hi-Tec’s stand was a popular attraction during the OutDoor show.

Trendspotting at OutDoor CARIN HARDISTY reports on some of the new product developments and trends seen at Friedrichshafen from brands in the South African market

he OutDoor show in Friedrichshafen is the annual showcase of new product trends and developments in the outdoor market. Products successfully launched at this show, are usually seen in the local market within the next year or so. This year, a South African company was among the 925 exhibitors in Friedrichshafen. KwaZulu Natal textile manufacturer Gelvenor Textiles had a closed stand at the show. “We’re still trying to get credibility in the European market,” says Sefton Fripp. “It therefore made more sense for us to have the presence of a stand with our details, leaving us the freedom to move about on other stands to introduce our company and what we can offer. We were pleasantly surprised that quite a few companies have heard of us.” They would like to have a manned stand in the near future, together with their African CMT partners from Mauritius and Madagascar. “This would present a more complete picture.” They are currently also looking for a CMT partner in Europe, to make it more viable

Sports Trader :: 2014 September

for European companies to use Gelvenor’s products. They are not only looking for international support, but are also very interested in forming partnerships with South African brands and retailers. “On technical fabrics, we’re very price competitive,” Fripp points out. A local manufacturer is also able to provide quicker turn around speeds on orders, compared to overseas manufacturers.

Sea to Summit Sea to Summit won an OutDoor Industry Award for their ComfortPlus sleeping mat at this year’s show. This award given to the most innovative products exhibited, is one of four industry awards this sleeping bag has won so far this year: at the OutDoor Retailer Summer Market in Salt Lake City they won the Gear Patrol — Best of Outdoor Retailer award, the Gear Junkie — Best In Show Award, as well as the Gear Institute — Best New Gear Award. The brand, locally distributed by Adventure Inc., says this is their warmest and most com-

fortable sleeping mat yet. “This air mattress is not only comfortable, but also has a compact pack size, weighs little, crackles hardly at all and has a structure that largely eliminates cold spots and better insulates the upper body. So it ticks all the boxes,” was the statement from the OutDoor jury panel. Other jury panels were impressed by the innovative air pockets that compress independently under pressure, to give the sleeping mat a pillowy feel. Previously, the comfort of a sleeping mat was measured by its thickness. “Not anymore,” says Tim Macartney-Snape, director of Sea to Summit. Their Air Sprung Cells function similarly to those in a pocket spring mattress: the cells deform to allow the mat to conform to the user’s body shape. This means more comfort and an even dispersion of pressure. The mat consists of two layers that can be inflated separately, which means that the bottom layer can be inflated firmly and the top left softer, if desired.

Outdoor :: p53

Black Diamond’s new range of apparel drew a lot of interest.

Kevin Hamil, director of international sales for the Leatherman Tool Group Inc., is very excited about the new Led Lenser NEO headlamps.

The mat is made of 40D nylon with extrusion laminated TPU in an aeronautical-grade facility. It is available as insulated and non-insulated. Their new valve design should bring collected sighs of relief from users who have tried inflating their previous mattresses by mouth: it allows for quick and easy in- and deflation. The new technology won’t only benefit the outdoor market. It will also benefit hospital patients through the company that worked with Sea to Summit in the development process. The Sea to Summit brand, which first exhibited at the OutDoor show in 1997 with just a sleeping bag liner, offers a variety of handy accessories for the outdoor enthusiast, such as the new collapsible pot that can be used on a cooking system. It is made of simkin material and has a steel base, which protects the material. The lid can be used as a strainer. The pot and lid have been designed in such a way that the user can lock the lid down by bending a part of the pot over. Sea to Summit also offers handy accessories for the stand up paddler in the form of a SUP cart, connection loops for dry bags etc., handles and wheels — all of which easily attaches to the SUP board with suction pads. These accessories are bound to make carrying the board a whole lot easier, as well as carrying items along on the board itself.

leather waterproof, to suede or nylon and mesh. The range has been styled to have a lifestyle look. Locally, Hi-Tec SA will be offering the Walk Lite Witton. The V-Lite Rio range of adventure travel shoes and sandals has been designed to cater for the traveller’s needs. Because of the V-Lite technology, the shoes are lightweight. The iShield technology ensures that water and dirt are repelled from the footwear, is resistant to To p54

Led Lenser LED Lenser’s NEO headlamp, which is launched globally mid-September, is designed specifically for runners. LED Lenser is available in South Africa from Awesome Tools. The headlamp features a 16:9 light beam. The new ratio provides a wider beam and allows the runner a better peripheral view. On the back of the headlamp is a red light that blinks, helping to alert others to the runner’s presence. NEO is available in five trendy, vibrant neon colours: yellow, orange, pink, blue and green. Their M3R rechargeable torch has been designed for users who don’t want to carry a recharging device with them. The torch — LED Lenser’s smallest to date — runs on rechargeable batteries.

Hi-Tec “Hi-Tec tries to appeal to as wide an audience as possible,” says Helen Durant of Hi-Tec international. Walk Lite is a range of comfortable walking shoes that features the lightweight V-Lite construction and the Vibram RGS (RollinGait System), which has been designed specifically to help improve the wearer’s gait, reduce muscle fatigue and to help the wearer walk further for longer. The shoes also have Ortholite insoles and the uppers range from full

2014 September :: Sports Trader

p54 :: Outdoor

Jetboil’s various new cozies made for a colourful display.

OutDoor trends cont from p53

stains and adds to the breathability. Vibram’s outsoles provide the necessary durability and traction so that the shoes will see their wearer to the destination and back. The Rio Race and Rio Quest models will be available from Hi-Tec SA.

Black Diamond Black Diamond, locally distributed by Ram Mountainering, had a big presence at this year’s OutDoor show with a large stand to display their ever-growing range of products. Black Diamond is very excited about the new range of women’s and bouldering clothing. Overall, the apparel range is very colourful. There has been a focus on giving the women’s apparel range a fashionable and trendy appearance. These pieces are equally at home working hard in the outdoors as they are while looking good in the mall. Black Diamond’s Ion headlamp is now operated by a touch sensor, instead of buttons. The user slides a finger for the different settings, for example left for a white light and right for the red. By holding down on the sensor, the user can lock or unlock the device. The headlamp’s light intensity has been adjusted to help save battery light: the 80 lumen light will go on at 75% of its brightness, instead of at 100%. The popular Sprinter headlamp, which was designed specifically with runners in mind, has been given an update. It is rechargeable via a micro USB, has 130 lumens and features both a solid and flashing rear light. The rechargeable Revolt headlamp has received an upgrade to its lumens, which have increased to 130 lumens from the previous 110. Revolt has a unique system, which allows it to recognize if the user is using alkaline or rechargeable batteries. Ember is Black Diamond’s first entry into the handheld torch market. The torch has several useful attributes, for example it has a USB

Sports Trader :: 2014 September

Karrimor showed off their products on their distinctive stand displays.

port, which allows the user to charge other devices from the torch’s lith mi-ion battery. The torch is also designed to decrease unnecessary battery drainage: by twisting it, the user not only places the torch into lock mode … the battery also disconnects. The Icon headlamp has also received a lumen upgrade. It now boasts with 320 lumens. Wiz is a headlamp that has been designed specifically for children. It features childfriendly elements such as the ability to be worn upside down and still do its job correctly — simply tilt it into position. Moji is a small camp lantern, which Black Diamond expects to do well, because it is roughly half the price of a usual lantern. It has a new design and is small enough to be placed or hooked onto just about any suitable surface. The lightweight Z trekking poles, available in carbon fibre or aluminum, have proven to

be very popular and successful. Black Diamond have now introduced new grips, which are lighter and increase breathability. The brand has introduced the first metal flick-lock system for ski poles. While the system has been available before, it is the first time that metal is used in the system for the ski category.

Jetboil Jetboil, available in South Africa from Ram Mountaineering, has developed products to make outdoor users’ lives easier and more enjoyable. “When we designed MiniMo we asked ourselves What can we change on our cooking stove to make it easier to cook with?,” says Jeffrey Megivern, lead product development engineer for Jetboil. MiniMo packs a variety of updat- To p56

Nikwax launched their new technology during the OutDoor show and there was so much interest, it was difficult to get near.

LED LENSER® NEO

Advertorial :: p55

BRINGS LIGHT AND COLOUR TO LIFE

he LED LENSER® NEO is an amazingly innovative ultra-lightweight and bright headlamp. It is (thanks to its cool neon colour concept) a real trend setter and lives up to current sport fashions. The compact and light design makes the LED LENSER® NEO a great companion at all times and to all places. In addition, this cost-effective headlamp offers technical features and quality as is tried and tested by LED LENSER®.

Bright and Wide Beam The wide lighting format takes into account that people tend to gaze in a horizontal manner rather than vertically and the ﬁeld of vision is approximately 190 horizontally and 150 vertically. Due to the oval shape of the lamp and the Wide Beam reﬂector, the safety factor is increased. You can be seen from every angle! With a rich 90 lumens* and 10m* beam distance, no close obstacle can be missed.

LED LENSER® NEO Features • Trendy colour concept with neon colours: This lamp is available in 5 NEON colours to go with any outfit. • 16:9 Bright & Wide Beam: Particularly wide and bright illumination — perfect up close. • 3 different lighting modes: ◦ Power: Optimum illumination up close. ◦ Low Power: Reading without glare effect. ◦ Flash: Now you can be clearly seen, even in traffic • Red rear light (Blink): A red flashing LED integrated in the flat battery compartment ensures excellent visibility from behind and thus increased safety in traffic. • Easy handling via a single switch: ◦ Push 1x: Front (Power) on. ◦ Push 2x: Front (Power) on, rear (Blink) on. ◦ Push 3x: Front (Low Power) on, rear (Blink) on. ◦ Push 4x: Front (Blink) on, rear (Blink) on. • Low weight with optimum weight distribution (currently our lightest headlamp): This headlamp weighs just 54g. You will hardly know you're wearing it.

• Compact, aerodynamic shape: The housing and fit are ideally shaped to the human anatomy, the lamp fits perfectly to forehead and the back of the head. • Cost-effective operation using 3 x AAA 1.5V batteries. Rechargeable batteries (NiMH) may also be used. • Spray water protected (IPX4). The housing offers protection against spray water from all sides. NEO is fun, NEO is colourful, NEO is dynamic, NEO is trendy, NEO is ultra-lightweight, NEO is small, NEO is very bright with an extremely wide illumination area (16:9), NEO is efficient and not only that, NEO even looks good!

Who is LED LENSER® NEO designed for? For all those who love to be out and about, no matter when or where, whether big or small, male or female, young or old. For those people who enjoy life, who are flexible and spontaneous, who like to see in the dark and be seen, who need an emergency light, who travel in the dark on inline skates or skateboards, who want to read in the dark, who want to go jogging after sundown — there are thousands of good reasons to have a LED LENSER® NEO. * Luminous flux (lumen) or maximum beam distance (in meters) is measured using the setting specified in the table on switching on with a set of fresh alkaline batteries. These are average values that may deviate by ± 15 % in individual instances in accordance with chip and batteries.

Angle of light emission — top view Light emission angle of LED LENSER® NEO Light emission angle of headlamp with round reﬂector

For trade enquiries contact Awesome Tools on Tel: +27 21 981 6672, Fax: +27 21 981 6730, sales@awesometools. co.za, or visit www.awesometools. co.za for more information. WIDE BEAM REFLECTOR

ROUND REFLECTOR

Wide illuminated area with LED LENSER® NEO

Round illuminated area with headlamps with a round reﬂector

2014 September :: Sports Trader

p56 :: Outdoor

The world gathers for OutDoor 2014

“F

or our community, a trade fair like OutDoor is one huge set of possibilities. Opportunities to further your business, to learn, to make new contacts and renew and reinforce old ones,” says Mark Held, general secretary of the European Outdoor Group (EOG). “Whatever it is that you seek to get out of OutDoor is there for the taking.” This year’s OutDoor show, which took place 10-13 July in Friedrichshafen, Germany, featured 925 exhibitors from 39 different countries that showed more than 1 000 brands. Almost 22 000 trade visitors (2014: 21 912, 2013: 21 465) from 97 countries (2013: 93) and 1 046 journalists from 33 countries attended the 21st show. The last day had a marked drop in numbers and organisers expect this had to do with the final of the FIFA World Cup being played the evening. “People wanted to get home to their families and friends to watch the game,” explains Dirk Heidrich, OutDoor project manager for show organisers Messe Friedricshafen. The majority of exhibitors are companies that have exhibited previously, says Heidrich. This shows the show keeps on fulfilling their expectations. “OutDoor offers the complete package,” explains Heidrich. “The lake and forest are right outside. The show is both busy and relaxed. We have the right atmosphere.” The 2014 show introduced some changes. The watersport segment was given a stronger focus by giving it exhibition space in the west foyer — where the majority of visitors entered the show. Exhibitors were also able to show

off their products in the lake right outside the building. A total of 35 products received the OutDoor Industry Award, seven of them gold, which was this year held for the first time in conjunction with the German Designer Club (DDC). All of the award winning products were on display in the east foyer for the duration of the OutDoor show. The Hall of Visions, which housed the new format Trend Show, was a new concept this year. “The Trend Show used to be a brands show. We wanted to provide something extra,” says Heidrich. The show has been enhanced by the addition of acoustic accompaniment explaining the trends, a trend book and the four static trend windows (Hike and trekking, Alpine, Citylife and travel, Trail running) that displayed trends visually and in text format. “We’re delighted that we’ve been able to provide fresh ideas and momentum so that the OutDoor continues to act as a vibrant and authentic community platform,” says Heidrich. When asked on future developments for the show, Heidrich smiled and said they “aim to develop the show year-to-year and are sure to have very interesting developments for future shows”.

Open to the public? During the lead-up to this year’s OutDoor show, there were suggestions that organisers might in the future add an extra day to the end of the show and open that day to the public, like Eurobike does (the same organis-

OutDoor trends cont from p54 ed features in its small frame — it measures 127x152mm and weighs 415gm. The needle on the valve gives the user more control and flexibilty on the intensity of the flame and makes it easier to reach a simmer. Before, there was basically just an on and off setting, but the needle now allows for that lower flame. Jetboil’s latest cooking system has the diameter of their Sumo pot and the volume of Flash (1 litre), which all boils down to a shorter, but wider pot, making the MiniMo easier to eat out of. MiniMo is regulated, which means the flame won’t lose its power when the gas starts running out. The system also works consistently all the way down to -6oC. The new metal handles, which fold away for easy storage, make the pot easier to grip. The entire MiniMo cooking system packs away compactly into the pot. Consumers can now also customise their pots with the new accessory cozies. Flash’s cozy, for example, is available in black, blue, camo print and tartan.

Sports Trader :: 2014 September

Caffeine lovers are in for a treat with the Grande coffee press, which fits the Sumo and MiniMo. Not only is the press ideal for a cup of coffee — users can also use the bottom filter as a steamer inside the pot.

Karrimor footwear Karrimor’s Dynagrip outsole has been designed for grip and durability. The chevron-shaped cleats face forwards on the forefoot area and backwards on the heel to achieve maximum grip for going both up and downhill. The lightweight Minimus sandal (available in men’s and ladies’) features a sturdy, minimalist, Vibram outsole and anti-microbial and anti-bacterial Polygiene straps. Karrimor’s Islay eVent boot (available in men’s and ladies’) features a waterproof nubuck upper, Vibram outsole and Frameflex midsole. The Frameflex technology provides support, rigidity and flex throughout the walking or running gait cycle and takes the different genders’ lasts into account. eVent makes sure that the footwear is both breathable and

Dirk Heidrich, OutDoor project manager.

ers). This was met with mixed reactions. “It is, however, not the right idea for OutDoor right now,” says Rolf Schmid, EOG president and Mammut Sports Group CEO. The idea of involving the public has not been completely dismissed though. There is no definite plan yet, but the EOG and Messe Friedrichshafen are considering creating a whole new separate event for the public. A good show offers a mix of large players and small brands, says Stefan Reisinger, head of OutDoor and Eurobike at Messe Friedrichshafen. “OutDoor works as a good incubator for the smaller brands. Efficiency is a big driver, but we also need to keep the emotional attachment.” Next year’s OutDoor show will take place one weekday earlier, running Wednesday to Saturday (15-18 July 2015) instead of Thursday to Sunday.

waterproof. Karrimor is locally distributed by Brand-ID.

Nikwax Nikwax, available from Ram Mountaineering, has a new Fleece and Windproof system, which is a two-part PFC-free treatment-free waterproof clothing technology, which helps clothing to adapt to abrupt climate changes. On their own, the technologies are useful: Nikwax Fleece Fabrics offer protection against mist and humidity while staying cool due to the high air permeability and breathability, and works at a temperature range of 0-15oC. Nikwax Windproof Fabrics protects both against a gale force wind or with a baselayer against light showers, and works at a temperature range of 0-25oC. But combined, Nikwax Fleece and Windproof offers full waterproof protection (up to five hours of heavy rainfall) and extends the temperature range to -10oC to +15oC. The jackets have a combined weight of less than 1kg. The system is made of 100% polyester (therefore recyclable) and its waterproofing can be restored indefinitely by using a care product.

Outdoor :: p57 Photo: Anja Köhler | andereart.de

Backpack and hydration trends The OutDoor show is a hotspot for judging what trends we can expect to see in the upcoming months. CARIN HARDISTY reports on the latest pack trends

he backpack is probably one of the most versatile pieces of equipment an outdoor enthusiast will invest in, because of the many diverse situations in which you need to carry valuables and gear. Most people will therefore own a backpack at some point in their lives. Sales of backpacks are growing worldwide. US backpack specialist, Gregory, for example, experienced 54% growth in 2014 and many international outdoor brands now say that backpacks account for about a third of all sales. Backpacks therefore also feature prominently at the OutDoor Show in Friedrichshafen, where the latest trends in outdoor gear can be seen.

Innovative back system According to the panel of experts that select the most innovative products at the show, a new backpack trend was introduced by Osprey for their Atmos AG 65 backpack, which features a unique suspended AntiGravity back system and the world’s first fully ventilated hipbelt.

There is a growth in demand among non-traditional users, like fishermen and hunters, who are also using hydration packs The Osprey brand, distributed in South Africa by Adventure Inc, received one of the seven Industry Gold Awards at this year’s OutDoor show for this pack. Only exceptionally outstanding products with a high degree of innovation, design quality and the potential to set new trends are awarded gold. “These products set new benchmarks for the entire industry,” says Stefan Reisinger, head of OutDoor. “The full-contact carry system literally covers the back and hips, but still allows good ventilation even when heavily loaded,” the jury said about the Atmos AG 65. “With this carry system, Osprey has embarked on an interesting new ap-

proach, which requires no foam pads.” The back panel of the Atmos features seamless mesh over a 3D cavity, which allows for a breathable and flexible contoured fit. The adjustable Biostretch and ExoForm harness and Fit-on-the-Fly mesh hipbelt provide pack stability and reduce roll. The Atmos AG 65 also features InsideOut compression for a heightened load balance.

The best fit No two bodies are the same. Nor is the load, distance and terrain covered the same every time a backpack is used. Easy adjustment is therefore an important feature in backpacks. The Karrimor SA (Self Adjusting) back system is designed to ensure the best fit. The brand is locally distributed by Brand ID. Of their backpacks featuring the SA system, Jaguar is Karrimor’s flagship. It features the SA3 back system, which has a single central adjustment system to create a simplified, smoother and quicker mode of adjustment To p58

2014 September :: Sports Trader

p58 :: Outdoor

The Black Diamond range of backpacks feature a simple, clean construction with multiple attachment points. These packs are the go-to choice for fast-and-light trail missions, backpacking and multi-day trekking.

MAGNUM - 20L & 16L

Visitors to the Osprey stand test out the prize winning Atmos.

Pack trends from p57 NITRO 26L & 22L

ELEMENT 60L ELXIR 45L

MERCURY 75L ONYX 65L

Tel: 021 532 0549 www.rammountain.co.za

while the pack is on the wearer’s back. Simply release the cam lock to increase the back length. The pull loops help the wearer to effectively and accurately adjust the back length. The custom-made V-shaped staves, along which the scapular pads move, widen to allow the pads to move apart as the back length is increased to fit a taller (and larger) person. The Flex technology allows the load to be transferred through the articulated hip fins via flexible acetol rods. The pack has also been ergonomically shaped to bring the load as close as possible to the wearer and around the hips for improved stability and control. The central air channels on the back and the bodycool airmesh, with its wicking and airflow, provide greater breathability and comfort. Jaguar also features other useful designs such as wider, flatter shoulder straps to reduce the pressure on the shoulders, clips to hold poles in place, ice axe loops and new zip pulls with loops. The SA2 system, found on the Cheetah backpack, is similar to the SA3 system, but without the breathable airmesh and the hipbelt is not articulated. Known for their products to carry gear outside vehicles, Thule has now entered the performance backpack market by introducing a range of technical backpacks at OutDoor, all designed for easy adjustment to fit different body shapes. “With no two human bodies being exactly the same, we developed quick and easy ways to fully customize our packs for a perfect fit, says Graham Jackson, Thule’s technical backpacks product manager. They showed the Guidepost trekking, Capstone hiking and Sapling child-carrier backpack ranges. In the larger trekking packs they offer 270 different configurations. These features include a unique TransHub suspension system, which provides excellent stability and flexibility, and a MicroAdjust suspension system, which ensures that pack loads can be evenly transferred to the hips, plus the torso length of the pack can be adjusted whilst you’re hiking.

Sports Trader :: 2014 September

Smaller and lighter The less weight a backpacker carries on his back, the more comfortable the journey. It is therefore not surprising that one trend is backpack weight — or rather the reducing of it. “Today’s classic backpack has on average 20 litres less volume. People don’t want to, and don’t need to, take as much equipment with them — equipment is getting lighter and better all the time,” says Maximilian Lenk, backpack product manager for Mammut. Weight is so important, Karrimor has named a range after it. The Superlight backpack range is available in three sizes: 45L+ 10L (840gm), 30L (720gm) and 20L (580gm). The Black Diamond trail packs have been given a redesign to make them smaller and more lightweight. “Trail packs do exceptionally well for us. They are our bread and butter,” says Deidre Kuelder of Ram Mountaineering, Black Diamond’s local distributor. The packs have more of an alpine influence, for example gear slings. The trail range is also available in a completely new colourway.

Colour important For the coming season, colour is a big trend for backpacks. Where backpacks would traditionally feature several colours, for example on pockets or the lid, they now tend to be a single colour, with another colour added for a pop,” says Lee Ellison, key account manager for Karrimor distributors Dragonfly Venture Group. “Colour and aesthetics are more important now,” says Tom Barney, Osprey CEO. “Fashion is coming in.” Osprey has added more colour to their bags across both their backpack and hydration pack ranges. Previously, the brand’s bags featured darker or neutral couloirs.

For the activity “We have found there is a definite trend to make products that target specific activities,” says Barney. Black Diamond’s durable and lightweight alpine, crag and climbing packs have been given an update. The outside has been stripped down with only the bare necessities left such as attachment points and suspension systems.

Outdoor :: p59 The ascent packs are their most popular among the climbing packs. “They offer everything the climber needs,” says Dave Colours, Black Diamond’s international sales manager. The packs feature a streamlined design with handy features such as pick pockets and straps that attach to the hitch loop. They also feature the reActive and Swing Arm technologies, which allow the pack to move with the wearer. Osprey has for the first time added a backpack to their travel range, where they previously only offered roller bags. The backpack (Waypoint for men, Wayfarer for ladies) has a zip-up back that enables the user to fold the straps away if he prefers to use one of the carry handles on the side and top.

New hydration users Hydration is a trending category and more and more people are using it, says Barney. “As more people participate in activities such as trail running, mountain biking, etc. so more equipment is sold for these activities.” Osprey is new to the hydration pack market and their latest range focuses on cyclists, especially mountain bikers, since the category is growing so fast. These bags have been designed to make a cyclist’s life more convenient, such as an integrated tool bag and magnetic helmet clips. Their hydration packs have a 2-3 liter water capacity and an overall 5-14 liter carry capacity. Their reservoir (bladder) is available in three systems in different sizes. The bladders feature elements such as a S-curve that follows the

Above: Black Diamond’s trail packs do well for them. Right: Lee Ellison, key account manager for Karrimor international supplier Dragonfly Venture Group.

contour of the back, baffles and a hose that disconnects. He has also noticed a growth in demand among non-traditional users, such as fishermen and hunters, who are also starting to use hydration packs. “People want a hands-free solution.” Osprey’s Rev hydration pack series is doing very well among runners. The compression system pulls the bag against the body, which creates a more stable bag — the less the bag moves, the less the liquid in the bag will move. The bag also features useful elements on the shoulder strap such as map and food compartments and a magnetic bite valve.

Gender-specific Osprey recognises the differences in build and tastes between men and women and as such offers products designed specifically for each gender. They have made allowances for gender differences in the harness, torso, hipbelt, product colour and the names of products. Karrimor has also recognised that men and women don’t have the same build and offers certain of their backpacks in men’s and ladies’ styles — look out for the ‘f’ (for female) at the end of the backpack name. Thule, have also designed their backpacks gender-specific with multiple hip belt options.

p60 :: Outdoor

What sells knives and multi-tools Photo: Spyderco

Colour, design, material, etc. are factors that play an important role in selling most products, including knives and multi-tools. YAMKELA MKEBE finds out what the most popular handle styles for knives and multi-tools are

handle is as important as the blade of a knife, and a suitable and practical handle is essential for the effective and proper use of a knife. The only way to select a knife is to handle it, says Ian Currie of outdoor retail chain Next Field, who believes a knife to a man like jewellery is to a lady — a must, and should have, item. A customer should therefore hold the knife in his hand to test the fit, comfort and balance for suitability. There are a number of different categories of knives, with related handles, including pocket knives, biltong, tactical, self-defence, camping, diving, hunting, skinning, machetes and sword. “Handles have specific shapes and forms to suit the practical use like finger grooves, thumb stops, scales,” he says.

Type of knife While the traditionalists will still prefer natural materials like bone, wood, stag horn,

Sports Trader :: 2014 September

An ergonomic design, and addition of clips, are some of the features that appeal to customers. mother of pearl amongst others, synthetic handle materials are becoming very popular on the majority of folding, as well as fixed blade knives. This type of handle style is strong, durable, very stable and impervious to weather conditions, in many cases it is less slippery in a wet or sweaty palm, says Petrus Swart of Safari & Outdoor. Synthetic knives are also lighter than natural material knives. The popularity of a handle style will mostly depend on the intended application of the knife, say two Lite-Optec knife experts, Andrew Taylor and James Laughton. The G-10 handle style is mostly used in tactical knives because it offers exceptional

strength, traction, is light weight, impervious to temperature changes and chemicals — all features that are important in tactical knives, they say. “The Every Day Carry (EDC) knives will typically feature injection moulded Fiberglass Reinforced Nylon (FRN) handles. FRN handles offer high strength, wear resistance, are light weight and are generally inexpensive to mass produce in a variety of colours,” says Taylor. According to Currie, a skinning or hunting knife will usually feature a rubber handle or non-slip material with finger grooves, a thumb stop and scales, ensuring that customers’ hands do not slip and cause injury. Moulded rubber handles are very popular on fixed blade hunting knives, due to their nonslip properties and comfort during use, adds Bronwyn Thelander of Cape Union Mart. For comfort and grip, “many knives now feature rubber inserts as well”. Ergonomics continues to be a focus trend. “At one time, tools and knives were To p62

Advertorial :: p61

WE ARE GERBER® WE DESIGN THE TOOLS, KNIVES AND OUTDOOR GEAR THAT ARE ESSENTIAL, NOT ONLY FOR THE TASK AT HAND, BUT FOR BRINGING BACK SOMETHING LOST: OUR SELF-RELIANCE.

When Joseph R. Gerber described his young knife company, Gerber Legendary Blades, as the “birth of an enterprise that grew into big business” it was true, but it was an understatement for sure. What had started out in 1939 as a small batch of handmade cutlery sets given as holiday gifts had turned into thousands of retail accounts around the country. By 1960 Gerber had quickly become one of the most trusted, appreciated and collected names in knives. Over 70 years since its founding Gerber continues to grow. Still grounded in the same principles that ﬁrst guided Joseph R. Gerber’s enterprise, Gerber is a company dedicated to making knives and tools that combine high quality materials and innovative designs that will stand up to a lifetime of use. The sleek, stainless steel sheath knives of the 50s and 60s (the Magnum Hunter) have given birth to today’s lightweight, open-frame clip folders (the Remix). Gerber is, however, no longer just a knife company. Multi-tools, axes, handsaws, machetes, headlamps, ﬂashlights, survival kits, digging implements — these are the newest directions that Gerber explores with the same standards of quality and design that inform their revered knife making.

GERBER MAKES TOOLS FOR EVERYONE FROM SCOUTS ON THEIR FIRST OVERNIGHTER TO SEASONED ADVENTURERS EXPLORING THE BACKCOUNTRY. WITH JUST YOUR HANDS, YOUR HEAD AND YOUR TOOLS YOU CAN ACCOUNT FOR EVERYTHING NEEDED TO STAY ALIVE IN THE WILD.

For speciﬁc product and range information, contact Lite Optec Tel: 011 462 6986 Email: sales@liteoptec.co.za www.liteoptec.co.za

p62 :: Outdoor

Gerber and Bear Grylls’ partnership strong ADVENTURER AND TV survival series personality Bear Grylls (left) and knife brand Gerber became partners in 2010 with the launch of the co-branded Survival Series, and their flagship product, the Gerber Bear Grylls Ultimate Knife, has sold over a million units worldwide. The Gerber and Bear Grylls partnership is a close one, with Grylls designing several of the products himself — not merely putting his name on it and endorsing the product. In fact, Grylls had at first decided not to endorse any products. This strategy was in place for the first four seasons of the TV series Man vs Wild, during which Grylls developed extensive first-hand experience of what tools are really useful to have with you in the outdoors.

Knives and multi-tools cont from p60 made based on function or design,” says Bruce Woodroffe of Leatherman and knife distributor Awesome Tools. “Now there are much more focus on ergonomics and the feeling in the hand while performing the desired task.” Ergonomically designed handles, which allow for comfort and easy handling under all conditions, appeal to many customers, adds Thelander. The comfort and easy handling of this design helps to maximize productivity, by reducing operator fatigue, and improving

safety and discomfort. “Clips have also become very popular as they allow the user to carry the knife on a belt without the additional pouch, which can sometimes be quite cumbersome,” she says.

Materials used “The majority of popular folding knives like Spyderco, Emmerson CRKT, Coldsteel etc. have introduced some form of synthetic handle,” says Swart. He adds that these folding or ﬁxed

It's not about the product, says Grylls. It's about being outside. "The products are there to help people feel braver about being out in the outdoors." Grylls is the youngest ever Chief Scout of The Scout Association (the largest scouting organization in the United Kingdom) and the World Organization of the Scout Movement's recognised member for the UK. He has been trained in martial arts and spent three years as a soldier in the British Special Forces. In addition to his on-screen promotion on being outdoors, he has also led several expeditions, which have raised over $2.5m for children around the world. Gerber is locally distributed Lite-Optec.

knives could be used for everyday carry and use knives, or survival knives when out camping. The corrugated G-10 handle is a new trend in handles that look more rugged. G-10 is a fibreglass laminate made by soaking layers of fibreglass cloth in resin and then compressing and baking it to form a very hard, lightweight and strong material. Surface texture can be added. G-10 handles are currently trending and Rob Beamish of Brentoni Distributors believe they will do so for the next year or so. One of the newest handle materials used by Spyderco is a carbon fibre G-10 To p64

Advertorial

Limited Edition Leatherman Rebar and Led Lenser P7.2 Gift Set

One Box, Two Amazing Brands Over the last 30 years there has never been a Leatherman and Led Lenser combo … until now!

his two-piece gift box set includes a Leatherman Rebar multi-tool and a Led Lenser P7.2 torch, perfectly matching the advanced technology and durability of two of the world’s leading gadget brands. The Leatherman Rebar features the icon-

ic box-like shape found in Tim Leatherman's original PST design, which Leatherman fans will immediately recognise. It includes 17 tools such as pliers that have been optimised for strength and replaceable wire/hard-wire cutters — a ﬁrst for a 10cm tool from Leatherman. With all the features to get even the toughest jobs done, in a smaller, slimmer size, the Rebar is an instant hit on job sites and home projects the world over. The Led Lenser P7.2 torch is the other half of this fantastic gift set. The P7.2 is the most frequently purchased

model in the P Series and has already captured the enthusiasm of millions of users around the world. And rightly so: it is a practical all-rounder and is characterised by indestructible technology and extreme durability. The patented Advanced Focus System with the convenient single-hand focusing (Speed Focus) is one of the world's best focusing systems and offers even more homogeneous illumination thanks to the new reﬂector lens. This gift set is sure to be the ultimate gift this Festive Season!

For trade enquiries contact Awesome Tools on Tel: +27 21 981 6672, Fax: +27 21 981 6730, sales@awesometools.co.za, or visit www.awesometools.co.za for more information.

Advertorial :: p63

H-1® Salt knives

Rust is no worry of ours H-1® steel is an extremely unique blade material that is completely rustproof. It is the heart of Spyderco’s Salt Series™ — a family of knives ideally suited to hard use in and around the water, humidity, even persperation.

onventional steels are produced by adding carbon to iron. This process changes the molecular matrix of the metal, enabling it to be altered through a variety of heat-based processes to produce hard, extremely durable things like knife blades. Unfortunately, carbon-based steels also have a signiﬁcant ﬂaw: they are vulnerable to rust. Rust occurs when the carbon in steel reacts with chloride. To avoid this, H-1 uses 0.10% nitrogen instead of carbon to give the material its steel-like qualities. Nitrogen does not react with chloride, making H-1 blades completely impervious to rust, even when submerged in salt water for extended periods of time. H-1 is also unique because it is an austentic steel. Traditional martenstic steels use a heat treating process to harden and temper them to be serviceable knife blades. H-1, however, work hardens through the mechanical process-

es of shaping and grinding the steel. The areas worked the most — like the bevels and cutting edges — become the hardest. The areas worked less remain softer and tougher. The end result is a blade with differential hardness that provides an exceptional balance of strength, ﬂexibility and cutting performance — just like a coveted Japanese clay-tempered sword. To ensure unfailing reliability in even the harshest environments, all handle and internal components of Spyderco’s Salt knives are also manufactured from 100% corrosion-proof materials and come with titanium pocket clips. Salt knives are the perfect tool wherever corrosion is a concern. For more info on the full range or to place an order, please contact Lite Optec on Tel: 011 462 6986, email sales@liteoptec.co.za or visit www.liteoptec.co.za.

p64 :: Outdoor

Leatherman Juice

Knives and multi-tools cont from p62 laminate. “This is created by bonding a base layer of G-10 to a surface layer of carbon fibre,” says Taylor, adding that the resulting hybrid material offers the tensile strength of carbon fibre with the toughness of G-10. Another synthetic material used in knife handles is Micarta, which have a similar construction to G-10, but layers of linen cloth are soaked in resin, and no surface texture is added, resulting in a smoother, more upmarket look than the G-10 handle. The hand labour required for this process results in a higher price. Durable Kraton rubber handles will mostly be found on hunting and daily use knives. But, synthetic materials are not the only materials used for knife handles, says Swart. The wooden handle styles are still very popular and mostly because of the look. “Wooden handles are very popular with local knife makers, but they also use other materials like warthog tusk, giraffe bone goat or buffalo horn,” says Swart. These materials give the knife a more classical look, and they are often more popular with knife collectors. These materials give every knife its own character and a customer will rarely find two knives that look the same as the grain of the wood or the marks in the tusk are different.

Introducing colour Colourful knife handles are gaining popularity too. Socially, they are more acceptable as they look more like a tool than a lethal weapon and therefore appear less aggressive, says Taylor and Laughton. Knives with yellow handles are popular among divers and for marine application because of their high visibility, while rescue knives mostly feature orange handles. “The introduction of pink handled knives

has resulted in more women feeling comfortable to buy or carry them,” adds Laughton. While G-10 handles have been traditionally available in mainly black, they are suddenly available in lots of new colours. “Army green and desert sand are two colours that we think will be very popular,” says Beamish. Red, zombie green and orange aluminium handles are also currently popular, especially the rescue type folders. Camo colours in ﬁxed blades and folders are also very popular, especially now during hunting season, he adds. “These colours are popular because they are something a little different from the usual plain black or wooden handles that have been around for years,” he adds. The black handled knives are generally the most commercially viable as everyday carry knives, but grey or charcoal are also becoming more prevalent, says Thelander. Coloured handles are, however, popular in certain types of knives, like coloured scales on pocket knives and camo handles on hunting knives, she adds. She agrees that the introduction of bright colours is catering for the growing number of women who carry knives. Camo is also becoming more popular with both EDC knives and hunting knives, she concludes.

Multi-tools A multi-tool performs a number of tasks, therefore customers are mostly looking for durability and comfort when purchasing the tool, says Woodroffe. “Stainless steel is the

favourite due to not only the perception, but the reality, that it can endure hard use and can be formed to provide a comfortable grip.” Multi-tools are normally smooth-ﬁnished stainless steel products, with small, or no, sharp corners to hurt the customer’s hand when using it, says Swart. “The most popular multi-tools are the stainless steel models, as coloured tools can scratch. Coloured tools are usually bought more as collectors’ items as opposed to functioning tools,” says Thelander. Customers buying a multi-tool “want to buy something they know will last a long time,” says Woodroffe, and although plastic technology has improved over the years, it is not a durable option for a multi-purpose tool. But, customers also have their own personal preferences. “Often times a multi-purpose tool or knife is an extension of the owner so a little personalisation is a nice option to have in a tool or knife,” he says. “There’s always a search for new materials that are stronger, lighter, easier to manufacture. As technologies improve, we will likely see changes to materials to make a better product,” says Woodroffe. Coatings are also constantly being developed. There are several colouring processes, but few are durable enough to work on stainless steel, he adds. Leatherman, has, however, introduced bright handle colours in their Leap multi-tool for children, due to arrive in South Africa in October. The tool is available in three colours — red, blue and green. A stainless steel handle is easy to lose in the outdoors environment, but a brighter plastic handle minimises the risk of losing the tool. “It is not a toy,” says Woodroffe, but a real, child-friendly multi-tool for children between the ages of 9-12 years.

New outdoor products from De Wet Sports

DE WET Sports have introduced various new outdoor products to their extensive line-up. These include two new pocket knives — the Torrent (right) has a half serrated 8cm blade and woven epoxy handle — and an Aqualine sheath knife with ﬂoating handle, which will be appreciated by anglers. They have now also expanded their outdoor offering with the introduction of a Medalist outdoor lighting range of three headlamps and three torches in different sizes. The Cosmos 3 headlamp has three super bright long life LEDs, as well as two white and one red LEDs in its tiltable lamp body. The Cosmos 6 features six super bright long life LEDs, four white and two red LEDs.

Sports Trader :: 2014 September

The Starburst (below) has a zoom function and can be set to three modes: full, low and ﬂashing. It has a 180 lumen output (beam range 150m) and weighs 100g without batteries. All three these headlamps can be tilted to adjust the beam angle and have fully adjustable headstraps The light and compact Flare 9 torch comes with nine super bright long life LEDs and weighs 55g without batteries. The aluminium body is less than 10cm long. The Nebula torch

with a lumen output of 120 (150m beam range) has a zoom function and can be set to three modes: full, low and flashing. It weighs 82g without batteries and is 105mm long. The rechargeable Meteor (left) with zoom function is a robust 15.5cm torch , weighing 152g without batteries. Its light output is 120 lumens, with a 50m beam range. The torch has three modes: full, low and flashing. Their new Sahara two-man Sahara dome tent is made from 180T polyester and has a 450mm waterhead and weighs only 1.5kg. They have also introduced a new envelope style sleeping bag, the Siesta 200, for smaller summer campers or holiday sleepovers. The 200g/m2 hollowfibre filling ensures comfortable sleeping in temperatures between 10-20º C. The 180 x 75cm bag weighs 1kg. They also offer a wide variety of backpacks, from daypacks to hydration, hiking and trail packs with a range of features and colours.

p66 :: Outdoor Below right: The new strong and durable Fin Nor Lethal lever drag reel for braided line generated a lot of interest on the Apex Walker Brands stand. They were also kept busy writing pre-orders for the new restyled Quantum Smoke reels launched at this year’s ICAST show, in particular the Smoke Speed Freak baitcaster and spinning reels. The Apex Walker Australian principals and Peter Foley, the American owner of the Boone lure brand they distribute, were on their stand like previous years. They also distribute Jarvis Marine lifejackets, with the comfortable and lightweight Watersnake PFD1 and Apollo PFD1 with features usually only found on a more expensive model as well as Jarvis Walker PFD1 in adult and child sizes and an economical option for crews, attracting interest.

Above: W.E.T. Sports were quite happy with the retail visitors they hosted on their stand — including visitors from Luanda and Zimbabwe and a few new retailers, who placed orders. “It has been a tough winter,” acknowledges Andrew Wentzel (left) “but we just have to work through it and start building sales for the coming season.”

Above left: As always, the Mias Wholesale stand attracted a steady steam of visitors, keen to see the wide range of brands they distribute, covering all facets for saltwater as well as freshwater anglers. They are also one of the South African distributors of Snowbee, which this year won the Best Fly Line award at EFTTEX for the XS-Plus Thistledown.

undreds of retailers braved the Gauteng rain and hail to attend the annual SAFTAD (SA Fishing Tackle Agents and Distributors) trade show in Johannesburg. As was expected, it seems that the visitor numbers would be slightly down on previous years, but final visitor numbers were not available at the time of going to print. This year, many of the SAFTAD regulars, including committee members, exhibited at a privately organised show in Durban, held two weeks before the main show in Johannesburg. There are mixed feelings among the exhibitors about this show, with comments ranging from excellent, very good for a first show, to safety concerns about the location, complaints about pigeons roosting above booths and slow trading. But, this show, attended by 18 exhibitors,

Sports Trader :: 2014 September

New fishing

The latest fishing tackle products that will be available

Below right: Gareth Adams of Stealth Fly Rod demonstrates the kids fishing rod in bright colours that is sold with bait that ‘comes alive’ in water to teach youngsters to cast. The Wade fly reel in three sizes he helped design and had manufactured locally, was also successfully launched at the show. The balsa Bailey crank baits and Fiiish dropshot lures for bass also attracted dealer attention.

Middle: Sara Beamish helped explain the benefits of products like the Ballistic performance eyewear range with maximum UV protection, on the Brentoni stand. Their Ballistic and Brentoni eyewear ranges as well as their extensive knife ranges generated interest.

clearly indicated that there was a need for regional shows, says Pledger, and SAFTAD therefore feel obliged to consider taking the industry show regional. When SAFTAD organises a show, the money goes back into the industry, not into someone’s pocket, says John Pledger, re-elected chairman of the trade organisation that hosts the SAFTAD show. The rest of the committee was also re-elected at the AGM. “Because there seems to be a demand for it, SAFTAD is contemplating organising regional shows in Durban and Cape Town next year,” says Pledger. One show will be held before and one after the main show in Johannesburg. The rand depreciation affecting prices, growing job losses and labour unrest affecting consumer spending and cold weather keeping anglers indoors contributed to most exhibitors commenting

The 2015 Lew’s Hero Baitcast combo that won the Best Combo award at ICAST, will be available in South Africa from mid-September, says Garth Liefeldt of local distributor Thornveld Angling, who was taking pre-orders at the show. They displayed their new company logo on the stand, where their wide range of brands were on display — including the new ladies range of Strike King sunglasses.

about the “tough winter.” Despite this, the UNISA Conference Centre was filled to almost its capacity of about 50 exhibitors, 13 of them first time exhibitors. Several of the local distributors exhibited products that have won prizes at international shows like EFTTEX, ICAST and IFTD, although many of these were only available in pre-order sample format, for delivery next year. Local manufacturers introduced new products and new ranges — offering the more than 200 retail companies who sent representatives from across the country, and even neighbouring countries, plenty of stock to consider.

trends at SAFTAD in the local market were on show at the SAFTAD tackle trade show

Outdoor :: p67 Left below: The big Okuma stand attracted plenty of dealer interest with incentives to outperform their colleagues to win prizes, ranging from a motorbike to an overseas trip. Apart from that, they are offering retailers a limited warranty on all Okuma rods and reels of one, three or five years against defects in workmanship and materials — depending on the models. Okuma Africa distributes the G. Loomis brand, winner of the Best Fly Fishing Rod award at ICAST for the PRO4x Short Stix. The Okuma Fishing Tackle Corporation also won the Best Soft Lure award at ICAST for the Savage Gear 3D PVC Crab. The new Okuma C-40X reel range with a carbon technology that is substantially stronger and lighter than standard graphite materials, created a buzz at SAFTAD. The Helios and RTX spinning reels are the flagship products in this range. The Cedros star drag reel range, a good example of Okuma’s new patented mechanical stabilizing system (MSS) that ensures that all gear parts stay in precise alignment, also generated plenty of interest on their stand.

Right: The Berkley IronSilk, winner of the Best Line award at 2014 ICAST, and Berkley Black Velvet, the Best Braided Line at EFTTEX, were ready to go on the Pure Fishing stand (right). The Abu Garcia Revo Beast, voted the Best Freshwater Reel at ICAST and Best Multiplier winner at EFTTEX, will, however, only be available for delivery next year — as will the Penn Battle ll spinning reels, voted the Best Saltwater Reel at ICAST. They also supply another EFTTEX winner, the Hardy Ultralite SDS, the Best Fly reel at EFTTEX. Other products that generated interest on their big stand were the relaunched Spider Wire with a significantly improved strength, the new Mitchell reels, of which the Avoset Gold is a best seller, the Penn lever drag Fathom reel with a 7.1:1 retrieve and the Abu Garcia Fantastika rod range, says Graham Hills. They have also relaunched the new Coleman cooler box range.

Mike Phillip of The Kingfisher (above right) was happy with the reception of his new ranges, although he believes retailers are buying more cautiously in the current economic climate, preferring tried and tested brands and products that they know will sell well. As always, the new Daiwa Saltist Black Gold reel and The Kingfisher’s own Poseidon Telescopic rod generated plenty of interest.

Arno Lauscher (left) with Cornelius Burger, has been growing market share for his locally made flies and hooks under the Scientific Flies and Grip Hooks brands — not only in South Africa, but also in international markets, with Brazil his latest growth point. “Sales have increased a lot over the past year,” he says.

The Adrenalin Alcedo stand was again a hive of activity with retailers wanting to view the more than 150 new products they launched at the show. These included new lines, soft plastics from Hokkaido, a range of rods from the Italian manufacturer Alcedo and the Xmaster Pro high speed multiplier reel.

Usman Moosa of Moz Tackle was a first-time exhibitor at SAFTAD who came from KwaZulu Natal to show the fishing lines, wires and other equipment in his Duraflex and Executioner ranges.

Mike de Gouveia this year made the trip from his T-Line Pro factory in Cape Town to visit the SAFTAD show first hand. “It has been a very good experience and I am very happy with the interest expressed by new tackle shops that visited the stand,” he says. They introduced two new line products at the show — OEM spooling and packaging for a store to create their own brand, as well as 180m long line with tapered leaders on each end to ensure knot-free casting.

2014 September :: Sports Trader

Company results

p68 :: Industry

Black Diamond grow 18%

Jarden profits grow

BLACK DIAMOND grew sales 18% to $34.4-m in the second quarter of 2014. The growth was driven by strong performances in Black Diamond hard goods and apparel. “Since initiating our strategic pivot in late 2013, we have executed against all of our strategic objectives, including hiring of a talented new president in Zeena Freeman, and the development of a series of strategic initiatives to improve margins and profitability,” says Peter Metcalf, outgoing CEO of Black Diamond. Zeeman recently took over as president from Metcalf, and she is also expected to fill his position when he retires as CEO in June 2015.

JARDEN CORP reported 12% net profit growth in the second quarter in their Outdoor Solutions segment, which was six times higher than sales, which grew 1.9% from a year earlier. Their outdoor earnings of $100.2-m was 12.8% higher than the previous year. Apart from outdoor brands like Coleman and Campingaz, the Pure Fishing brands like Abu Garcia, Berkley, Fenwick, Greys, Hardy, Penn, Mitchell, Shakespeare, etc. also

Sport brands grow, but golf suffers THE ADIDAS Group increased revenues by 10% (currency neutral) in the second quarter ended 30 June, with double-digit sales increases in wholesale and retail. All regions contributed to the growth, despite the profit warning adidas issued last month, following the drop in golf sales in North America and the political instability in Russia. Despite fears about the impact of geopolitical problems in Russia, currency-neutral incomes were up 14% in European Emerging Markets as a result of

Amer Sport to restructure ball sports AMER SPORT announced a restructuring plan for their Wilson Ball Sports segment, after reporting income loss in the division for the second quarter. Double-digit growth by their apparel, footwear and cycling brands, including Salomon, Arc’teryx, Suunto and Mavix, was slightly affected by a small decrease in ball sports sales, mainly because of the continuous clean-up of sales that generate no profit. They reported net sales of €376.1-m in the second quarter ended June 30, which is 4% more than the currency-neutral sales in the previous year’s quarter.

Wolverine grows 4% WOLVERINE WORLDWIDE grew their income 4.4% to $613.5-m in the second financial quarter that ended in June 2014. The growth is the result of the strong performance by the company’s brands. Their Saucony, Keds, Caterpillar Footwear, Chaco and Wolverine brands had strong year-over-year results while double-digit income gains in EMEA, Latin America and Asia-Pacific highlighted the company’s broad geographic reach. The company will, however, close about 140 retail stores, mainly Stride Rite, in the next 18 months.

form part of this division. Operating earnings grew 5.6% to $79.1-m, despite costs of $1.6-m for restructuring and $5.2-m for acquisitions. Net sales climbed to $789.6-m (up 1.9%) from the second quarter of 2013. The company also reported a total net sales growth of 12.3% to $1.98-bn in the second quarter which ended in June 30, inclusive of the 3.1% growth in organic net sales. Net income declined to $52.1-m, down by 31.8% from $76.4-m in the second quarter last year.

double-digit growth in Russia and surrounding states. Adidas benefited from the 2014 FIFA World Cup Brazil, which contributed to second quarter sales growth of 14% on a currency-neutral basis. Reebok increased sales by 9% on a currency-neutral basis as a result of growth in fitness training, walking and studio categories and Classics. Incomes declined 18% on a currency-neutral basis in the TaylorMade-Adidas Golf segment, due to a continued weak golf market experiencing a decline in participation.

GoPro Inc. grows 38% GOPRO INC. revenues grew 38% to $244.6-m in the second quarter of 2014. Their revenues increased 3.8% from the first quarter of 2014 when it was $235.7-m. The growth can be attributed to an increase in demand for their Hero 3+ Black Edition and other accessory products. GoPro product users have also been generating quality content, resulting in a 200% year over year increase in video views on YouTube, which helped improve sales. Mizuno Corp. increased revenues 1.9% to ¥46.1-bn in the first quarter ended 30 June, but operating profits dropped 20.1% to ¥1.98-bn, due to increases in marketing expenses. The company’s quarterly net income dropped 27.7% to 1.03-bn, while its ordinary profits came to 1.84-bn. When compared to the same quarter in 2013, footwear sales grew 8.6% to ¥14.9m, apparel 0.3% to ¥13.9-m and equipment 0.2% to ¥11.4-m. European revenue grew 37.2%, despite the lack of orders for custom fitted golf products. The region’s running-related products performed well.

Speedo help grow group profits THE PENTLAND Group — owner of the Canterbury New Zealand, Speedo, Ellesse and Mitre brands, among others — grew revenues 10% to $3.24-bn for the financial year ended 31 December 2013. The growth was due to good performance from its sports, fashion and outdoor stores and record earnings from brands like Speedo. The group reported 8% organic growth. Revenue from non-retail businesses grew 11% to $1.0-bn due to record revenues from brands like Speedo, Lacoste Chaussures and Ted Baker footwear. Operating profit of the Pentland brands and retail division grew 39% to $211.1-m. Speedo had a record year, with significant growth especially in China and the UK, that was mainly attributed to their Sculpture

Sports Trader :: 2014 September

range, which grew 39%. Their successful “Get Speedo Fit” global marketing campaign showed their role in the fitness category and ability to inspire people to swim. Speedo was also selected by fans on Twitter as the Fan Brand of the Year at the 2014 Sports Technology Awards. The Pentland Group have also been honoured with various accolades this year. In May, the Great Place to Work Institute named Pentland Brands one of the top 10 Best Workplaces in the UK and one of the top 20 Best Workplaces in Europe. In June the Pentland Group won the Top European Family Business of the Year award. This year, the Canterbury brand is being fully integrated into the Pentland Brands portfolio, which will strengthen their position in Australia and New Zea-

land, where the businesses are now 100% owned. Canterbury’s sponsorship agreement with the Ireland RFU means teams such as England, Ireland, Japan, Russia, Spain and USA will wear their brand at the 2015 Rugby World Cup — strengthening their onfield presence.

Crocs restructure business CROCS, INC. will be restructuring its business after earnings dropped in the second quarter ended 30 June. Revenues increased from $363 827 in 2013 to $376 920, while gross profits increased from $200 867 to $202 571. The company’s net income, however, dropped from $35 356 in the same period the previous year to $23 277.

Industry :: IBC

Record sales and awards for Skechers SKECHERS REPORTED net sales of $587.1-m in the second quarter of 2014 — the highest quarterly revenues in their history — which is 37.1% more than the same quarter in 2013. The sales growth is attributed to strong new products and designs in lifestyle and performance footwear, marketing and diverse distribution. They reported double-digit growth in their domestic and international wholesale businesses, some markets growing by triple-digits, as well as in their company-owned retail stores that yielded 13.9 % comparable quarter net sales increase. Their net sales grew to $1.134-m from

Trade show

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$879.9-m for the six months ended 30 June. They have expanded their team of ambassadors by signing sport celebrities Pete Rose, Joe Namath, Matt Kuchar, etc. as well as actress Demi Lovato and British model Kelly Brook, who will be the faces of their women’s lines this year and in 2015. The brand has also achieved awards such as the Best Lifestyle Brand of the Year from the Sports Trade Awards in the UK, as well as two product awards from Competitor magazine. According to SportScanInfo, the company held the #2 position for women’s sport footwear sold in the US for the week of 12 July.

The Asia Outdoor show attracts nearly 18 000 visitors. The

Outdoor Retailer markets are Salt Lake City fixtures.

CGCSA Summit

Asia Outdoor 2014

The 2014 Consumer Goods Council of South Africa (CGCSA) summit, to be held 28-29 October at Vodaworld in Midrand, Johannesburg, will be centred around Unlocking Stakeholder Potential by turning Insight into Action. Several international as well as local speakers will address topics such as Operational excellence in the value chain, The age of consumer and shopper engagement, etc. and offer practical solutions to a variety of every day issues affecting retailers. Exhibitor bookings as well as discounted group bookings can be made by contacting catherine@cvlc.co.za or calling 011 789 7327.

The 9th Asia Outdoor show, held in July 2014 in Nanjing, China, attracted 17 298 visitors to see 613 exhibitors, many of them international brands. Two new special segments were added this year, running and water sports. According to the latest European Outdoor Group market report, the Chinese market is expanding rapidly with sales growing 12.9% to about 4.4-bn euros. The number of visitors were slightly down in 2013, despite international brands like Gore Tex, Mountain Hardware, Asics, Technica, Salomon, Suunto, Columbia, Skins and Chinese brand Li Ning making their debut. Exhibitors were, however, impressed with the quality of visitors. The 2015 show will be held 23-26 July.

Retail Congress Africa The Retail Congress Africa 2014, to be held 18-19 November in the Sandton Convention Centre, is aimed at local companies that are looking to expand into Africa. Last year, 75% of the attendees of the first congress were retailers. The congress covers all aspects of retailing in Africa; logistics, property, online, marketing, big data and much more. Among the experts that will share their thoughts and experiences are David North of Pick n Pay, Greg Solomon, CEO of McDonald’s South Africa, Keith Brouze, CEO, House of Busby, Greg Azzopardi of Mr Price, Rob van Staden of SPAR International, etc. See more at www.worldretailcongressafrica.com.

2014 Outdoor Retailer Summer Market The 2014 Outdoor Retailer Winter Market, held 6-9 August in Salt Lake City, Utah, was the largest Outdoor Retailer event ever staged. Filling 545 684 net square feet, including 95 000 temporary structures, with 1 595 exhibitors, the show attracted more than 27 000 visitors. More than 300 exhibitors were new to the trade show. The show featured paddle sports, running, climbing, yoga, etc. and various zones where visitors could view the latest technologies and products. It opened with the usual Open Air Demo on August 5. The 2015 Summer Market will be held 4-8 August 2015 and the Winter Market 20-24 January 2015.

Advertisers Index A1 Star

Everlast

adidas

Footwear Trading

OFC

Adventure Inc

Gelvenor Textiles

Lonsdale

Anton Fabi

Gerber

Medalist

Asics

Hi-Tec

Mille

Awesome Tools

55, 62

Inov-8

Mizuno

Black Diamond

Intershu Distributors

New Balance

Blackheath

Ipanema

Olympic

Opal Sport

Osprey

Brand ID

25, 37, 43

Jordan

LED Lenser

55, 62

Reef Brazil

Lite-Optec

61,63

Rocky

Spyderco

Suavesoles

Swimfit

Chappers Sports Direct

JFK Trading

Pat Wiltshire Sport

Conti

JRT Crampton

Puma

Kevro

Ram Mountaineering

Kookaburra

Rebel Elite

Leatherman

Rectron

De Wet Sport Dunlop

Speedo

Jordan & Co

1, 5, 9, 31

Skye Distributors

Crown Footwear

OFC

Slazenger

Bronx

7, 14, 16, 26

Skechers

8, 58 23 OBC

TK Sport TOG TomTom

39 44 8 OBC

2014 September :: Sports Trader

TOMTOM.COM/SPORTS

Available at selected retailers

2014 September :: Sports Trader