SVG Venue Summit 2019

CONFERENCE PROGRAM

#SVGVENUE

JUNE 26-27 • LITTLE CAESARS ARENA • DETROIT

GOLD VENUE INITIATIVE SPONSORS

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CONFERENCE PROGRAM MODERATOR: Ken Kerschbaumer, SVG, Co-Executive Director, WEDNESDAY, JUNE 26 Editorial Services CAESARS ARENA • DETROIT JUNE 26-27 • LITTLE Location: Detroit Foundation Hotel, 5th Floor PANELISTS:

6:00 – 7:30 p.m. Opening Night Reception SPONSORED BY

THURSDAY, JUNE 27 Location: Little Caesars Arena, Heritage Hall 9:00 – 10:00 a.m. Registration and Breakfast REGISTRATION SPONSORED BY

10:00 – 10:05 a.m. Welcoming Remarks 10:05 – 10:40 a.m. Inside Little Caesars Arena With Detroit Red Wings

Little Caesars Arena features plenty of video real estate and a top-notch team to entertain fans on every display in the building. Hear how that team crafted their game-day video presentation and the tools they use to make it possible.

PRESENTERS:

Eric Angott, Olympia Entertainment, Video Production Engineer Pete Skorich, Olympia Entertainment, VP of Entertainment Services and Broadcasting, Detroit Red Wings

10:40 – 11:30 a.m. In-Venue Video: Engaging Fans in the Stands

Detroit’s newest venue isn’t the only one in Southern Michigan with a videoboard — and video-production team — to boast about. Local teams discuss their video-production tips and tech, and how they leverage video to engage with their fans game after game.

MODERATOR: Kristian Hernandez, SVG, Assistant Editor and Social Media Coordinator PANELISTS:

Bryan Bender, Detroit Lions, Director of Event Presentation Diane Gonzalez-Ferranti, Detroit Pistons, VP, Programming, Production, Broadcasting, and Game Operations Kurt Wisenbaugh, University of Michigan, Director of Game Presentation and Fan Experience

11:30 a.m. – 12:15 p.m. Little Caesars Arena Tour 12:15 – 1:00 p.m. Networking Lunch 1:00 – 1:45 p.m. What’s Next in Tech: 4K, HDR, 5G, and Beyond

Former buzzwords like 4K UHD and HDR have evolved into realistic options for in-venue production, and commercial 5G services are on the horizon.

What would these technologies mean for your team? Leaders in these emerging technologies share their experience, answer your most pressing questions, and discuss how they might enhance the fan experience.

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Kevin Cottam, Ross Video, Director, Global Sports and Live Events Will Ellerbruch, Daktronics, National Sales Manager, Live Events Market Mike Martin, Anthony James Partners, Director of Broadcast Steve Serfling, Van Wagner Sports & Entertainment, Director, Technology Services

1:45 – 2:15 p.m. What’s Next in Tech: The Systems Integrator Perspective

As video-control rooms expand in both size and scope, so too must the role of the systems integrator grow and evolve. Leading systems integrators will discuss their latest projects, the technological trends they’re seeing in sports venues, and much more.

MODERATOR: Bob Jordan CVE, Industry Consultant

PANELISTS:

Kevin Henneman, KMH Integration, President Mike Meglathery, Diversified, Senior Project Manager/ Lead Project Engineer Jeff Volk, Alpha Video, VP

2:15 – 2:30 p.m. Venuetize Case Study: Connecting The District Detroit via Mobile Technology

Whether a fan, employee, visitor, or resident, mobile devices represent the most significant point of consumer engagement. Learn how Olympia Entertainment partnered with Venuetize to build a mobile experience that is personalized for each individual, and makes experiencing Little Caesars Arena and The District Detroit easier and more enjoyable, resulting in greater revenue opportunities for everyone.

PRESENTER: Craig Duncan, Venuetize, Chief Revenue Officer

2:30 – 2:45 p.m. Networking Break

SPONSORED BY ®

2:45 – 3:30 p.m. Esports Arenas: Redefining the In-Venue Experience

Esports arenas — designed with both the gamer and fan experience in mind — are popping up all over the world. But is building an esportsspecific arena always the way to go? Hear from those on the front lines as they discuss the unique requirements, video/audio considerations, and the shifting mindsets that go into esports event production.

MODERATOR: Jason Dachman, SVG, Chief Editor PANELISTS:

Jim Hackney, MES Events, Co-Owner Marvin Mastin, Populous, Brand Activation Manager Grant Paranjape, Washington Justice, VP of Esports Business

3:30 – 4:00 p.m. Closing Keynote: Keith Bradford, District Detroit, SVP, Operations and Development Little Caesars Arena is the cornerstone of The District Detroit, a 50-block sports and entertainment district that is contributing to the city’s comeback.

Keith Bradford oversees this thriving entertainment destination, and shares how The District Detroit keeps fans entertained, engaged, and connected.

INTERVIEWED BY: Karen Hogan Ketchum, SVG, Director of Production and SVG Venue Summit Program Director

SVG VENUE SUMMIT 2019 / PAGE 3

LITTLE CAESARS ARENA JUNE 26-27 • LITTLE Scores CAESARS ARENA Detroit’s Little Caesars Arena as• DETROIT Stunning New Home for Red Wings, Pistons

By Karen Hogan Ketchum

H

ockeytown has a new address in The District Detroit. After nearly four decades at Joe Louis Arena, the NHL’s Detroit Red Wings — 11-time Stanley Cup Champions — began playing its home games at Little Caesars Arena in late 2017.

Also home to the NBA’s Detroit Pistons, the arena is the cornerstone of The District Detroit, a 50-block sports and entertainment district that is contributing to the city’s comeback with new retail, office, and residential developments.

It helps that the arena features one of the world’s largest, seamless centerhung videoboard systems as its canvas. Olympia Entertainment and the Detroit Red Wings, both owned by the Ilitch organization, teamed up with Daktronics to design the eye-catching structure with the goal of creating an unforgettable in-venue experience.

The videoboard system features four 28- x 43.5-ft. displays with 6-mm line spacing, connected seamlessly to create a continuous, 360-degree video experience. Underneath the four main displays are four under-mount displays, each measuring 7.3 x 38.5 ft., for fans seated in the front rows. All together, the structure boasts more than

PAGE 4 / SVG VENUE SUMMIT 2019

5,100 sq. ft. of video real estate. As a result, the Olympia Entertainment’s entertainment-services team initially leveraged the square footage to reintroduce the team to its fans.

“This is our first year with the videoboard, and we’re learning different things every day,” said Pete Skorich, VP of Entertainment Services for Olympia Entertainment and the Detroit Red Wings, during the 2017-18 NHL season. “At first, we were focusing on delivering these spectacular images to our fans. Coming out of Joe Louis Arena, which was an antiquated venue with an antiquated scoreboard and a very small videoboard, our fans were not used to seeing our players up close, so our philosophy was that we’re going to show up-close images of our players so fans can see their emotions and what they look like.

“As we learn more things, we’re now trying to take advantage of the seamlessness of the videoboard,” he continued. “We seem to learn something new every week and find a different way that we can entertain our fans and different ways of showing them images that are pretty dynamic.”

Continued on page 6

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LITTLE CAESARS ARENA inside and outside the arena.“We put that team together so that we could Skorich manages the video-control room at Little Caesars Arena. The JUNE 26-27 LITTLE CAESARS ARENA • DETROIT develop•what I call a content factory,” he said.

“We are pumping out volumes 1080p control room, located on the arena’s club level and integrated of content every day and following the Red Wings around. Whether it

by Diversified, features a Grass Valley Karrera production switcher, Evertz Magnum router and two DreamCatcher replay servers, and three be game-related features, documenting what the team is doing in the community, or developing content for our partners, we’re fortunate to have a ChyronHego graphics servers. A Cisco StadiumVision IPTV system talented team in place that has a passion for creating high-quality content.” delivers content to more than 1,300 monitors around the building.

In addition to the centerhung videoboard, the entertainment-services In the video-control room, the entertainment-services team produces team creates content for 45 large LED displays throughout the venue, content for 45 large LED displays throughout the venue. including two 360-degree ribbon displays, 15 additional ribbon displays, The seven-level venue was constructed with its floor, the event level, seven exterior displays (including a 900-sq.-ft. Chevrolet Plaza display), about 40 ft. below street level. The club level is located between the and much more. event level and the main concourse, which is known as the “Via,” and The arena’s pièce de resistance is a 600-ft. jewel skin on the upper has no line of sight into the bowl. Because of this, the design team built concourse, composed of 4,210 panels with 12 laser projectors that greets a secondary control-room space in the arena’s “gondola” area, which is suspended over the rink/floor, for the game-day entertainment director, fans as they walk into the building. With the jewel skin, Little Caesars the Daktronics operators, the lighting director, and the DJ. Skorich often Arena can project images and color schemes that immediately brand the venue for any event, be it sports or entertainment. watches the game from the gondolas, in communication with the team Rounding out Little Caesars Arena’s fan-facing video elements is in the club level control room. an LED ceiling inside the bowl, which can also showcase images and The team invested in seven Grass Valley LDX cameras — six wired, one wireless — along with 11 PTZ cameras installed around the interior event-specific color schemes, including a 3D image-mapping system.

The LED ceiling, combined with a state-of-the-art lighting grid and exterior of the building, including three under the videoboard and banner system (the Red Wings’ 11 Stanley Cup Championship structure. With 18 cameras at its disposal — up from four SD cameras at Joe Louis Arena — Olympia Entertainment’s entertainment-services banners are unfurled dramatically before a game, for example) ensures that the in-venue experience will be unforgettable before team is also responsible for three weekly web features: XFINITY Week the game even starts. in Review, The Forecheck, and This Week at 313 Presents. 313 Presents “It is a building that is a real, live, breathing creature that has a lot of is a joint venture between Olympia Entertainment and Palace Sports & elements of surprise for people that are coming for the first time,” said Entertainment, also headquartered at Little Caesars Arena.

Skorich. “We feel like we have so many things at our disposal that, no When Skorich first arrived at Olympia Entertainment in early 2017, matter how many times you come to a Red Wings or Pistons game or a his immediate focus was putting together an entertainment services concert or show, you’re seeing something different every night.” department to create a wealth of content for the Red Wings’ fanbase, both

PAGE 6 / SVG VENUE SUMMIT 2019

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SPEAKER BIOS ERIC ANGOTT , Olympia Entertainment, Video Production Engineer

Angott is the Video Production Engineer for Little Caesars Arena, overseeing live in-game presentation for Detroit Red Wings and Detroit Pistons. He is the liaison for network broadcast on game days. Angott also acts as head engineering for the Detroit Tigers and DTE Music Theater.

BRYAN BENDER, Detroit Lions, Director of Event Presentation

Bender is the director of event presentation for the Detroit Lions and Ford Field and, for the past 23 years, he has also been the executive producer of the team’s in-stadium game production.

In 2017, he conceptualized, led, and managed a $25M multimedia renovation at Ford Field, including new video boards and a sound system. Bender also has been the production contact for major events such as the Super Bowl, the Final Four, the Frozen Four, Wrestlemania, and numerous college games and concerts. He produced a weekly team show for the Lions for several years as well, winning three local Emmys and two Tellys.

KEITH BRADFORD, District Detroit, SVP, Operations and Development

Bradford leads the development and operations of The District Detroit, a dynamic urban destination in the heart of Detroit that includes something for everyone and a variety of developments alongside Detroit’s premier sports and entertainment venues. He is responsible for all development strategy including real estate planning, retail, residential, and office development. Bradford also leads master planning, leasing, design, and project management activities for all real estate ventures in The District Detroit. In addition, Bradford is responsible for the operations of facilities such as Comerica Park, Little Caesars Arena, Fox Theatre, and numerous office buildings and retail spaces.

KEVIN COTTAM, Ross Video, Director, Global Sports and Live Events

Cottam began freelancing with Ross Video in 2006 and joined the company full-time in 2011. He has been working extensively with professional and collegiate sports teams for game day productions, as well as high-profile entertainment productions. In 2013, Cottam was promoted to head up Sports & Live Events for the U.S. and Canada. In 2018, he started to take on global responsibilities. Cottam’s team of solutions experts create cutting-edge designs and manage projects from conception to completion in the traditional sports venues, esports, and live event venues vertical markets.

JASON DACHMAN, SVG, Chief Editor

Dachman oversees all aspects of SVG’s North American editorial operations, including the thrice-weekly SVG Insider newsletter and SVG’s annual print publications. A member of the SVG team since 2009, Dachman also serves as program director for SVG’s RSN Summit, Sports Content Management Forum, Sports Graphics Forum, and TranSPORT event. Prior to joining SVG, he spent three years covering local sports for The Patriot Ledger in Quincy, MA, and two years on the production staff of SiriusXM Satellite Radio’s The Ron & Fez Show.

PAGE 8 / SVG VENUE SUMMIT 2019

CRAIG DUNCAN, Venuetize, Chief Revenue Officer

JUNE 26-27 • LITTLE CAESARS • DETROIT Duncan has spent most of ARENA his career helping sports and en-

tertainment organizations improve their business through the use of data, analytics, and mobile technology. Today, he is chief revenue officer at Venuetize, a mobile platform as a service company that helps personalize and monetize the consumer journey and event day experience. Prior to his current role, Duncan worked at Mastercard, where he ran global partnerships for their data and analytics divisions.

WILL ELLERBRUCH, Daktronics, National Sales Manager, Live Events Market

Ellerbruch creates and implements effective direct sales strategies and leads nationwide direct sales personnel toward achievement of corporate sales objectives. He develops competencies and processes to create an effective and efficient sales organization. He also provides supervision through field visits and works with the sales staff to provide monthly, quarterly, and annual sales forecasts.

DIANE GONZALEZ-FERRANTI, Detroit Pistons, VP, Programming, Production, Broadcasting, and Game Operations

Gonzalez-Ferranti’s responsibilities include overseeing all areas of video production including all television and radio commercials, digital content, marketing materials, broadcast programs, and production of all Detroit Pistons live events. She is the team liaison for all Detroit Pistons and NBA broadcast partners including Fox Sports Detroit, ESPN, and TNT. Gonzalez-Ferranti also oversees all elements of the live event presentation outside of the production studio.

KEVIN HENNEMAN, KMH Integration, President

Henneman founded KMH Audio Video Integration in October 2005. With an educational foundation in electrical and audio-video engineering, he provides focus and leadership allowing KMH to develop and implement facility plans and technical systems solutions that support the end users’ goals both operationally, financially, and with an eye for future technical workflows. Over a 30-year career, Henneman has worked in the field of postproduction editing, as well as live sound and video production.

KRISTIAN HERNANDEZ, SVG, Assistant Editor and Social Media Coordinator

Hernandez handles the day-to-day construction of the SVG Insider newsletter, oversees all social media content distribution, and covers various sports technology topics for Sports Video Group. Before joining SVG, Hernandez served as co-founder of CHC-TV, the first student-run television studio at Chestnut Hill College.

BOB JORDAN CVE, Industry Consultant

Jordan provides consulting services to teams, venues, property owners, and developers. He is an established voice in the “Smart Stadium” movement by developing solutions that integrate all the electronic systems in modern venues into an integrated operating and content distribution platform that lowers cap ex, improves the fan experience, and maximizes revenue. Jordan most recently was with Van Wagner’s Team and Venue Services Group, specializing in technology infrastructure at sports facilities and mixed-use districts.

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SPEAKER BIOS KEN KERSCHBAUMER, SVG, Co-Executive Director, Editorial Services

Kerschbaumer is co-executive director of editorial services for the Sports Video Group and SVG Europe. He was a cofounder of SVG along with Paul Gallo and Marty Porter in 2005 and has been writing about how sports networks and leagues use video and audio technology to deliver a quality TV experience since 1991. Kerschbaumer began his career in 1991 at Television Broadcast magazine before joining Cahners where he was founding editor of Digital Broadcasting magazine.

In 2000, he joined Broadcasting & Cable magazine as senior editor of technology.

KAREN HOGAN KETCHUM, SVG, Director of

Production and SVG Venue Summit Program Director

Hogan Ketchum leads SVG Services, which provides support for SVG’s Sales and Editorial teams, increasing the efficiency and productivity of all departments, and enhancing SVG’s overall brand. She oversees and manages SVG’s event marketing, branding, promotions, programs, print materials, and deliverables, and serves as editor of SVG’s semiannual SportsTech Journal and annual Mobile Sports Production Yearbook. In addition, Hogan Ketchum is program director for the annual SVG Venue Summit and director of SVGW.

MIKE MARTIN, Anthony James Partners, Director of Broadcast

With a 36-year background in entertainment and broadcast technology, Martin began his career as an installation technician/operator. His expertise extends to television, where he has brought over 20 television stations through the DTV transitions. Recent AJP projects include broadcast design and engineering of the most advanced production studios and technical operation centers in college sports (University of Louisville, University of Pittsburgh, University of Virginia, Louisiana State University, and University of Tennessee).

MARVIN MASTIN, Populous, Brand Activation Manager

Mastin applies more than 20 years of project management experience in directing the development and delivery of projects. His responsibilities include creating and implementing work plans to manage the creation of innovative environmental design solutions and ensure projects are completed on time and of quality that meets or exceeds client expectations. Over the course of his career, Mastin has completed projects for a wide variety of clients including educational institutions, retail brands, and professional sports teams.

MIKE MEGLATHERY, Diversified, Senior Project Manager/Lead Project Engineer

Meglathery joined Diversified as a systems engineer in 2005 and brings over 20 years’ experience in broadcast and professional audio/video system design. He now serves as a dual-purpose senior project manager/lead project engineer. This dual focus allows him to calculatingly design and modify high-end projects while keeping a close eye on the timeline and budget, allowing clients to realize cutting-edge facilities within their project constraints.

PAGE 10 / SVG VENUE SUMMIT 2019

GRANT PARANJAPE, Washington Justice, VP of

JUNE 26-27 • LITTLE ARENA • DETROIT Esports CAESARS Business

Paranjape brings a wealth of experience as the Washington Justice continues to solidify its place as a premier esports organization. In his role with the Justice, Paranjape leads business and team operations for the franchise and will look to expand the organization’s passionate local fanbase. Prior to joining the Justice, Paranjape worked as director of esports business and team operations for Monumental Sports & Entertainment. In that role, he directed strategy and business initiatives for MSE’s esports business operations, including the iconic sports brand’s NBA 2K League team.

STEVE SERFLING, Van Wagner Sports &

Entertainment, Director, Technology Services

Serfling is a sports venue technology industry expert, specializing in high-profile event productions, broadcast control room design, audio integration, IPTV deployments, and venue infrastructure. He collaborated with venues on their new technology deployments from a holistic viewpoint, all on a converged network. With over 20 years of sports venue experience, Serfling has installed or integrated game presentation systems for over 50 Major League teams and numerous universities.

PETE SKORICH, Olympia Entertainment, VP of

Entertainment Services and Broadcasting, Detroit Red Wings

Skorich has over 30 years of experience in broadcasting, game day entertainment, and brand marketing. He has held senior leadership positions with the Detroit Pistons, University of Michigan, National Hot Rod Association, and Olympia Entertainment/Detroit Red Wings.

A multiple Emmy Award winner, Skorich also served for nearly a decade on the NBA’s Broadcasting advisory board. He has produced and directed concert video releases for Ringo Starr, Bob Seger and the Silver Bullet Band, Ted Nugent, Kid Rock, and Grand Funk Railroad for the Bosnian Relief Fund.

JEFF VOLK, Alpha Video, VP

Volk is vice president of Alpha Video and the founding officer/director of the Alpha Video Sports & Entertainment Group. With 28 years of industry experience, 26 at Alpha Video, Volk has overseen the negotiation and installation of over 85 major sports venue technology integrations including control rooms, broadcast infrastructure, A/V systems, and IPTV/digital signage solutions. Recent projects include the new ACC Network production facility at Georgia Tech, as well as facility upgrades for Florida State University, Louisiana State University, and the University of Georgia, amongst others.

KURT WISENBAUGH, University of Michigan,

Director of Game Presentation and Fan Experience

Wisenbaugh is in his sixth season with the University of Michigan as the director of game presentation and fan experience. His department is responsible for the fan experience, game presentation, and promotions for all Michigan Athletic collegiate programs.

He also serves as the gameday producer for football and men’s basketball.

Before coming to Michigan, Wisenbaugh previously worked as director of game presentation and events with the Jacksonville Jaguars.

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LITTLE CAESARS ARENA Host Venue of the 2019 JUNE 26-27 • LITTLE CAESARS ARENA • DETROIT