Sports Content Management Forum 2019

#SVGscm

MANAGEMENTFORUM Westin New York at Times Square • July 24, 2019

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SCM Forum General Sessions LOCATION: BROADWAY BALLROOM, 3RD FLOOR 9:00 – 9:30 a.m. REGISTRATION AND NETWORKING BREAKFAST REGISTRATION SPONSORED BY BREAKFAST SPONSORED BY

9:25 – 9:30 a.m. WELCOMING REMARKS

PRESENTED BY

PRESENTERS: Eric Bassier, Quantum, Senior Director of Products Tab Butler, MLB Network, Senior Director, Media Management and Post Production; SVG Sports Content Management Committee Chair

9:30 – 10:15 a.m. STATE OF THE INDUSTRY:

How the Multiplatform Revolution Has Changed Sports-Content–Management Workflows In today’s media landscape, linear television is just one of a profusion

of platforms that sports-content creators must serve. With the rise of streaming, mobile, and OTT platforms, ultra-efficient media management and distribution has never been more integral to the success of sports broadcasters and leagues. Learn how these organizations’ traditionalbroadcast workflows and infrastructure are evolving and how they are leveraging AI, cloud, and emerging technologies to navigate this brave new multiplatform world.

MODERATOR: Ken Adelson, Sports Media Consultant (former NHRA and NBA Entertainment Executive) PANELISTS: Darryl Jefferson, NBC Sports/Olympics, VP, Post Ops and Digital Workflow Grant Nodine, NHL, SVP Technology Brandon Potter, Fox Sports, Director, Post Production Bryan Staffaroni, WWE, VP, Media Asset Management James Wilson, IBM Aspera, Director of Engineering

10:15 – 10:30 a.m. CASE STUDY:

PRESENTED BY

Arizona Coyotes Score a Hat Trick With Sony’s Intelligent Media Services In late 2018, the NHL’s Arizona Coyotes enlisted several of Sony’s Intelligent Media Services including Ci Media Cloud, NavigatorX, and MEMNON to help transform their digital workflows. Traditionally, the Coyotes worked without a centralized asset management solution, storing content on various internal and external HDD’s on-premise. To keep up with the fast-paced demands of digital content production, the Coyotes worked with Sony’s Intelligent Media Services to create a scalable asset management solution that would streamline their production workflow for both home and away games.

PRESENTERS: Robert Gilkes, Sony, Product Manager, Media Backbone NavigatorX Jon Kingston, Arizona Coyotes, Director of Production

10:30 – 10:35 a.m. TECHNOLOGY SHOWCASE SPOTLIGHT 10:35 – 11:20 a.m. NETWORKING BREAK

IN TECHNOLOGY SHOWCASE AREA

SPONSORED BY

11:20 – 11:40 a.m. AI SPOTLIGHT SESSION:

Addressing Obstacles in Data Science and AI Adoption Today’s organizations are excited about the potential for machine learning and applied data science. While the organizational change this brings with it may be daunting, there’s material value in identifying point solutions and demonstrating value out of the gate. Hear how some organizations are identifying the obstacles they encounter, and what they’re doing about them.

PRESENTER: Xena Ugrinsky, Genre-X Consulting, Partner, Applied Data Science

11:40 a.m. – 12:25 p.m. AI AND MACHINE

SPONSORED BY

LEARNING FOR MAM: Let’s Get Real

Automating metadata capture, facial/visual recognition, and speech-to-text for closed captioning all contribute to automating the content-creation ecosystem. As AI and machine-learning engines become more prevalent, sports-content creators are exploring new ways to capitalize on these advances. However, the technologies are not inexpensive. Early adopters and AI experts discuss the financial drivers, workflow advantages, and obstacles that influence purchase decisions.

MODERATOR: Tab Butler, MLB Network, Senior Director, Media Management and Post Production PANELISTS: Mike Arthur, Veritone, SVP, Sports and Licensing Scott Bounds, Microsoft, Media Industry Lead Ethan Dreilinger, IBM Watson Media, Client Solutions Engineer Chris Witmayer, NASCAR Productions, Director of Broadcast, Production, and New Media Technology Xena Ugrinsky, Genre-X Consulting, Partner, Applied Data Science

12:25 – 12:40 p.m. CASE STUDY:

PRESENTED BY

YES Network’s Virtual Migration: Reality vs. Perception In early 2018, YES Network embarked on migrating their entire plant to a virtual environment and successfully completed the process in late 2018. Jason Marshall shares what he found versus the perception of moving to an all-virtual world.

MODERATOR: Jason Dachman, SVG, Chief Editor and SCM Forum Program Director PRESENTER: Jason Marshall, YES Network, Project Manager, Broadcast Systems

12:40 – 1:30 p.m. NETWORKING LUNCH

1:30 – 2:15 p.m. OBJECT STORAGE FOR M&E:

SPONSORED BY

SPONSORED BY

Making It Work for Broadcasters On-Prem and in the Cloud As cloud storage adoption expands, more M&E organizations are exploring multisite content deployments. Sports leagues and broadcasters continue to blend storage technologies to address content collaboration and utilization requirements. Object storage offerings are bridging the gap between on-premises private-cloud, hybridcloud, and multisite deployments. Learn more in this informative session.

MODERATOR: Erik Weaver, ETC/Industry Veteran PANELISTS: Vince Auletta, SwiftStack, Director of Media Solutions Tony Barbagallo, Caringo, CEO Anne Graham, Turner Sports Library, Assistant Manager of Media Management Kendall Ginsbach, NFL, Digital Media Architect Nick Pearce, Object-Matrix, Co-Founder and Sales Director

VISIT THE TECHNOLOGY SHOWCASES! Hours: 9:00 a.m. – 6:30 p.m.

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©2019 IBM Aspera. All rights reserved.

GENERAL SESSIONS CONTINUED 2:15 – 2:30 p.m. CASE STUDY:

PRESENTED BY

NASCAR Revs Up Cloud and AI Workflows With AWS

Earlier this year, NASCAR enlisted AWS as its standard for cloud-based machine learning and artificial intelligence workloads. NASCAR is now using AWS technologies to build cloud-based services and automate processes, as well as as migrating its 18-petabyte video archive to AWS. By using AWS’s services, including Amazon Rekognition intelligent image and video analysis applications, NASCAR expects to save thousands of hours of manual search time each year and quickly deliver video clips on NASCAR.com and social media channels.

PRESENTER: Chris Witmayer, NASCAR Productions, Director of Broadcast, Production, and New Media Technology

2:30 – 3:15 p.m. HIGH-CAPACITY ARCHIVE STORAGE:

Tape, Disk, and Emerging Technologies

With data tape, SSD, NVME, and disk drive advancements in storage density, how has the storage platform for large scale archiving been impacted in the last year? Are there new technologies emerging that will be disruptive to your long-term archive plans? Storage technology companies explore archive trends and marketplace directions. The sports content owners raise the challenges they face in adopting new platforms, given the ever-increasing size of high-capacity archives. Learn how they come together in addressing todays high-capacity archive challenges.

MODERATOR: Nick Gold, Catalog DNA, VP of Marketing PANELISTS: Eric Bassier, Quantum, Senior Director of Products Tab Butler, MLB Network, Senior Director, Media Management and Post Production David Taylor, IBM, Executive Cloud Architect, IBM Storage and Software Defined Storage Solutions Jay Yogeshwar, Media Translation, CEO Hossein ZiaShakeri, Spectra Logic, SVP, Business Development and Strategic Alliances

3:15 – 3:45 p.m. NETWORKING BREAK

IN TECHNOLOGY SHOWCASE AREA

3:45 – 4:30 p.m. ON-PREM VS. CLOUD:

Is It a Competition?

SPONSORED BY

Sports leagues, broadcasters, and content producers of all sizes are challenged with The Big Archive Question: Where do I store my stuff? We explore cloud providers who offer multiple archive tiers, various retrieval models, and aggressive pricing models, compared with on-premises tape and disk solutions that scale.

Technology leaders and content owners discuss finding a happy medium between on-prem and the cloud.

MODERATOR: Grant Nodine, NHL, SVP Technology PANELISTS: Dave Klee, A+E Networks, VP, Media Infrastructure Mike Palmer, Masstech, Chief Technology Officer Scott Rinehart, University of Notre Dame, Director, Broadcast Technology Roger Singh, Nutanix, Chief Technologist, M&E Bryan Staffaroni, WWE, VP, Media Asset Management

4:30 – 5:15 p.m. VENDOR/BROADCASTER Q&A:

Making MAM More Efficient

In this Q&A session, leading content-management executives from sports leagues and broadcasters take the stage for a one-on-one discussion with their respective MAM vendors. Fully customized MAM systems and workflows are required by end users to address business challenges. How have these partners worked together to solve their unique challenges and make workflows more transparent for media managers? How can vendors and users work together to achieve their respective goals? Join the fun for this lively back-and-forth to close out the day.

MODERATOR: Tom McGowan, IMT Global, VP of Business Development USER 1: Belinda Binkley, MSG Networks, VP, Engineering VENDOR 1: Brent Angle, Cinesys-Oceana, CTO USER 2: Kendall Ginsbach, NFL, Digital Media Architect VENDOR 2: Jonathan Carr, Levels Beyond, Solutions Architect USER 3: Eric Siders, St. Louis Blues, Video Production Manager VENDOR 3: Jeremy Strootman, CatDV, VP of Business Development

5:15 – 6:15 p.m. NETWORKING RECEPTION

IN TECHNOLOGY SHOWCASE AREA

SPONSORED BY

SPONSORED BY

From the SCM Committee Chairman

“I

t was the best of times, it was the worst of times, it was the age of wisdom, it was the age of foolishness, it was the epoch of belief, it was the epoch of incredulity, it was the season of Light, it was the season of Darkness.” Charles Dickens wrote those words in 1859 in the opening paragraph of A Tale of Two Cities. Today, we can recall those words effortlessly through our digital technologies, reaching far back into the internet from the keyboards of our computers.

As we reflect upon literary masterpieces of the past, we are reminded that our visual archives of sports are even more compelling for the stories they tell; the moments that embrace the human condition and provide snapshots in time.

How exciting to be able to bring those moments back to life… How challenging in today’s world of ever-changing technologies…

As we meet in New York City for the SVG Sports Content Management Forum, we will be discussing advancements in information sharing, delivery, extraction and cataloging technologies, digital storage, and longterm archiving. All of these are building blocks that enable the recall and sharing of wonderful events and moments in time, providing a rich visual history.

On behalf of SVG and the Sports Content Management Committee, page 6 / SPORTS CONTENT MANAGEMENT FORUM

I want to thank all the vendors for their participation and support of this event; all moderators, panelists, and presenters for sharing their time and knowledge to educate our community; and especially our audience for taking time out of your busy schedules to spend time with us. Additionally, a very special thank you to the SVG staff and especially Jason Dachman for making this event such a success.

I cannot help but feel a sense of awe at the challenges ahead for preserving the visual history of the past century, and the years ahead…

There is so much content, and all of it a snapshot in time, a story to be told, a memory to be cherished. We have our work cut out for us as we navigate the future, defining and capitalizing on the technological advancements that assist us in preserving history. I am hopeful that 160 years in the future, the generations to come will be able to experience our rich content as effortlessly as I could retrieve the words of Charles Dickens from the internet.

Thank you for your support of the Sports Video Group and the Sports Content Management Initiative.

Sincerely, Tab Butler Chair, SVG Sports Content Management Committee #SVGscm

Viewers expect a next-level media experience on any device, anytime, anywhere. With the flexibility, agility, scale, and intelligence of the AWS cloud, you can give it to them.

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SPEAKER BIOS

ETHAN DREILINGER, IBM Watson Media, Client Solutions Engineer

SCM COMMITTEE CHAIR TAB BUTLER, MLB Network, Senior Director, Media Management and Post Production

Butler joined the MLB Network in June of 2008 as part of the Engineering and IT Department, chartered with the facility build-out and the MLB Network launch. Currently, Butler manages the Media Management team, software development, and postproduction engineering and operations for the MLB Network.

KEN ADELSON, Sports Media Consultant (former NHRA and NBA Entertainment Executive)

Adelson has a long history of successful network startups and building premier sports media brands. He spent nearly two decades at NBA Entertainment, becoming the SVP of production, operations, and planning. Most recently, he launched and oversaw the National Hot Rod Association’s in-house broadcast and digital media operations, managing the transition from ESPN to Fox Sports, building facilities, creating an OTT network, and handling content strategy and the EP’s role.

BRENT ANGLE, CineSys-Oceana, CTO

Angle helped form CineSys-Oceana with the goal of focusing on strong engineering services and consulting to support broadcast, postproduction, VFX, animation. and film customers. He currently manages a team that includes engineering support staff and data system integrators, as well as custom engineering design and software development.

MIKE ARTHUR, Veritone, SVP, Sports and Licensing

Arthur leads the expansion of Veritone’s Sports and Licensing business, and focuses on expanding the reach of Veritone’s content licensing offering, which offers services such as full monetization for rights holders and end-to-end project management for creatives licensing content.

VINCE AULETTA, SwiftStack, Director of Media Solutions

Auletta focuses on helping SwiftStack’s media clients get the most out of their solutions through a combination of on-site consultations and meticulous testing in SwiftStack’s high performance Media Solutions Lab. Prior to joining SwiftStack, he was the director of technology and security at Premiere Digital.

TONY BARBAGALLO, Caringo, CEO

Throughout his 30-year career, Barbagallo has leveraged his extensive experience to establish and grow hardware, software, and service organizations. He has held a mix of leadership roles at small and large companies, including VP of marketing and product management at Skyera, WildPackets (now Savvius), and EVault; VP of marketing and sales at Dantz (acquired by EMC); and senior management positions at Microsoft, Mentor Graphics, Sun, and GE.

BELINDA BINKLEY, MSG Networks, VP of Engineering

Binkley is responsible for managing relationships with all vendors, contractors, and consultants related to all technical support, projects, and engineering needs. She works closely with all internal teams as well, including production, technical operations, and facility operations, to ensure all technical requirements are consistently met.

ERIC BASSIER, Quantum, Senior Director of Products

Bassier has over 15 years of experience designing, managing, and marketing enterprise storage products. His writing has appeared in Wired, Business Solutions, Data Center Post, Data Center Knowledge, and more.

JASON DACHMAN, SVG, Chief Editor and SCM Forum Program Director

Dachman oversees all aspects of SVG’s North American editorial operations, including the thrice-weekly SVG Insider newsletter and SVG’s annual print publications. A member of the SVG team since 2009, Dachman also serves as program director for SVG’s Esports Production Forum, RSN Summit, Sports Content Management Forum, Sports Graphics Forum, and TranSPORT. page 8 / SPORTS CONTENT MANAGEMENT FORUM

Dreilinger is a leader in applying AI to media workflows to enable unique customer experiences. His background is built ground up, starting in radio and television learning the content creation side of the business. For more than 15 years, he has worked with some of the largest media brands around the world to bring content to customers — no matter what platform they are using.

ROBERT GILKES, Sony, Project Manager, Media Backbone NavigatorX

As an expert in media workflows, software development, and product management, Gilkes has spent the last seven years implementing media workflows and products at professional sports organizations. He has also managed a product portfolio spanning video production, OTT, web, and mobile apps.

KENDALL GINSBACH, NFL, Digital Media Architect

Ginsbach joined the NFL in July 2017 to build and run the Digital Content Library, a centralized archive from the League’s digital assets. Leveraging the latest technologies for content storage and management, the DCL creates efficiency for content creation and exchange throughout the organization. Ginsbach developed workflows for the archival of assets from multiple League units and lead the effort to replace Digital Media’s VOD delivery platform with the DCL.

NICK GOLD, Catalog DNA, VP of Marketing

Gold spent 15 years with systems integrator and consultancy Chesapeake Systems, where he held roles as chief revenue officer and most recently lead technologist. In April 2019, Gold joined the team at Boston-based startup CATALOG, which is commercially developing DNA-based data storage and biocomputing technologies.

ANNE GRAHAM, Turner Sports Library, Assistant Manager of Media Management

Graham joined Turner Sports in January 2017. She was previously at the archives at Kennesaw State University in Kennesaw, GA, where she served as the digital collections archivist from 2008 to 2016.

While at KSU, Graham specialized in audio-visual formats, as well as digitized and born-digital materials.

DARRYL JEFFERSON, NBC Sports/Olympics, VP, Post Ops and Digital Workflow

Jefferson oversees the postproduction and asset management teams, which focus on the development and execution of automated filebased ingest, production transcode, long-term archive, and remote delivery. In addition, he is responsible for transitioning the NBC Sports film/tape archive to a wholly file-based system. Previously, Jefferson served as director of postproduction operations.

DAVE KLEE, A+E Networks, VP, Media Infrastructure

Klee is the VP of media infrastructure at A+E Networks, a global entertainment and media company with cable television channels including A&E, History, FYI, Viceland, and Lifetime, which broadcasts the National Women’s Soccer League (NWSL). He is building a new technology team based in New York focused on media engineering and strategy for media supply chain systems.

JON KINGSTON, Arizona Coyotes, Director of Production

Kingston began his career at the local ABC affiliate in Phoenix where he developed relationships with people in the Arizona Coyotes organization, which eventually led to him taking a job with the team. In his current role, he leads the day-to-day execution and creative strategy of the organization’s content group.

JASON MARSHALL, YES Network, Project Manager, Broadcast Systems

Marshall joined the YES Network in July 2012. As senior systems engineer for corporate IT, he designed and implemented backend virtualization and storage architecture for the YES Graphics team’s immediate IT requirements. Utilizing the corporate virtual infrastructure, Marshall designed and created workflows that would sustain throughput-intensive broadcast functionality while providing elasticity for the growth of these digital workflows.

SPORTS CONTENT MANAGEMENT COMMITTEE MEMBERS HIGHLIGHTED IN BLUE

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SPEAKER BIOS CONTINUED TOM MCGOWAN, IMT Global, VP of Business Development

McGowan is a professional with approximately 50 years of successful engineering, sales, sales management, and executive experience promoting hardware/software enterprise solutions and services focused on broadcast television, sports networks, leagues, teams, and M&E facilities. He has chaired numerous sub-committees for the National Academy of Television Arts & Sciences Technical Emmy Committee and serves on the SMPTE David Sarnoff Medal Selection Committee.

GRANT NODINE, NHL, SVP, Technology Nodine started his career working as a systems librarian at Editel. He moved on to working as a web developer on sites like Rodale Press’s MensHealth.com. Over 20 years ago, Nodine arrived at the NHL where he has been involved in building a technology infrastructure that supports NHL. com and all team websites, numerous systems to produce and deliver streaming media, and many other large technology implementations.

MIKE PALMER, Masstech, Chief Technology Officer

Palmer is responsible for defining and overseeing the company’s technical strategies for developing new technologies that allow it to grow its position in existing and new markets. He played a key role in driving the development of the first media asset management (MAM) system to deliver drag-and-drop inter-site sharing of news media between differing vendors’ production and newsroom systems, directly within the desktop interface of leading newsroom computer systems.

NICK PEARCE, Object-Matrix, Co-Founder and Sales Director

Pearce co-founded Object-Matrix, an early pioneer of object storage technology and evangelist for modernizing archive workflows. He is currently responsible for all things sales, marketing, and alliances. Pearce also co-founded GlobalWelsh, which Object-Matrix has proudly supported since its inception.

BRANDON POTTER, Fox Sports, Director, Post Production

Potter is jointly responsible for managing the day-to-day resources of the postproduction operations with a focus on developing efficient and innovative workflows with production, graphics, and technical operations teams.

His group oversees content workflows from inception to archive, working between remote and studio productions, and providing a large role in production support including features, ENG crews, feed management, file transfers, production integrations, and broadcast management.

SCOTT RINEHART, University of Notre Dame, Director, Broadcast Technology Rinehart is responsible for providing technical direction and oversight of Notre Dame Studios’ production infrastructure. Prior to Notre Dame, Rinehart worked in a variety of roles at NASCAR Media Group and PGA Tour Productions.

ERIC SIDERS, St. Louis Blues, Video Production Manager

Siders is entering his fifth season with the St. Louis Blues. His responsibilities include managing a team of three editors and all video/creative assets, as well as directing the in-house videoboard feed. Siders’ hockey career started with the Missouri Mavericks (ECHL) where he worked for four seasons.

ROGER SINGH, Nutanix, Chief Technologist, M&E

Singh has over 15 years of experience architecting workflows and infrastructure solutions across postproduction, distribution, news, sports, and entertainment environments for media companies like NBCUniversal and A&E Networks. He has spent the last several years helping film and broadcast clients transform their business through modernization of workflows, infrastructure, and cloud strategy.

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BRYAN STAFFARONI, WWE, VP, Media Asset Management

Staffaroni has been with World Wrestling Entertainment (WWE) for the past 14 years. The groups he oversees include Media Management, Central Ingest, and Media Library Services. He and his team built, manage, and continue to expand the WWE’s 150,000-hour digital archive. They also play an integral role supporting WWE’s elite production team which creates hundreds of hours of content each and every week for the WWE Network, USA Network, web, social media, and broadcasts in 170+ countries.

DAVID TAYLOR, IBM, Executive Cloud Architect, IBM Storage and Software Defined Storage Solutions

Taylor focuses on creating solutions for customers who are looking to modernize and transform their IT environments for today’s data-driven hybrid and multi-cloud world. He has held a number of IT technical and leadership roles at Westinghouse, Digital Equipment Corporation (DEC), Micro Strategies, and Interactive Demand Solutions.

XENA UGRINSKY, Genre-X Consulting, Partner, Applied Data Science

Ugrinsky specializes in all aspects of data science adoption. She works with clients to establish the organizational strategy to accelerate business solutions through advanced analytics. Ugrinsky frequently speaks on topics related to the application of advanced analytics to systems modernization and business transformation. She provides strategy and client advisory related to applying data science to solving business issues for finance, operations, and sales.

ERIK WEAVER, ETC/Industry Veteran

Weaver is a specialist focused on the intersection of cloud and the media and entertainment industry, currently running strategy for Western Digital, one of the world’s largest storage companies in the world. Addressing the ever-changing and evolving media landscape, he brings deep insights for every stage of the workflow — from object storage and all-flash arrays to hybrid cloud storage solutions and archive.

JAMES WILSON, IBM Aspera, Director of Engineering

Wilson leads engineering and product for IBM Aspera SAAS and private cloud offerings, including IBM Aspera on Cloud, a SAAS that delivers rich collaboration, delivery, automation, monitoring, and advanced infrastructure administration capabilities to the world’s largest content producers.

His technical expertise includes scalable containerized microservice-based systems, multi-cloud architecture, systems engineering, networking, and continuous delivery.

CHRIS WITMAYER, NASCAR Productions, Director of Broadcast, Production, and New Media Technology Throughout his 17 years in media and entertainment, Witmayer has focused on streamlining/transforming content management and delivery solutions through new technology and workflow improvements.

Prior to his current position, Witmayer served as the senior manager of new media technology for NASCAR, during which time he transitioned NASCAR Productions to NASCAR Plaza and Hall of Fame.

JAY YOGESHWAR, Media Translation, CEO

Dr. Yogeshwar is a global media executive and a subject matter expert in the fields of broadcast, digital video, streaming, immersive, interactive, and over-the-top television. He is the founder of Media Translation, a high-tech venture helping media companies with non-disruptive transition from enterprise tape to object storage and cloud technologies.

HOSSEIN ZIASHAKERI, Spectra Logic, SVP, Business Development and Strategic Alliances

ZiaShakeri is an executive on the company’s technology team tasked with maintaining the company’s leadership position in product innovation and business success. He has more than 30 years of experience in design, engineering, and management of storage subsystems, with a special focus on the M&E industry.

SVG THANKS THE SPORTS CONTENT MANAGEMENT COMMITTEE FOR MAKING THIS FORUM POSSIBLE!

SPORTS CONTENT MANAGEMENT COMMITTEE MEMBERS HIGHLIGHTED IN BLUE

#SVGscm

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