SVG Sports Graphics Forum 2019

DATA DESIGN AR

DATA DESIGN AR

â– MICROSOFT TECHNOLOGY CENTER, NYC 3.06.19 ROSOFT TECHNOLOGY CENTER, NYC FORUM AN FORUMAN

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DATA DESIGN AR FORUM

AGENDA

#SVGSportsGFX

9:45 a.m. – 2:00 p.m. GENERAL SESSIONS Location: Central Park 11:45 a.m. – 12:30 p.m. STATE OF THE TECH: The Top Graphics Technology Trends of 2019

9:00 – 9:45 a.m. REGISTRATION 9:45 – 9:50 a.m. WELCOMING REMARKS Marco Lopez, ChyronHego, CEO JP LoMonoco, CBS Sports, VP, On-Air Graphics and Design and SVG Sports Graphics Committee Chair

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9:50 – 10:30 a.m. STATE OF THE ARTS: The Top Creative Design Trends of 2019 Top creative directors and graphics-production executives discuss the most significant design trends shaping the sports-graphics market today. Learn how production workflows and strategies are evolving to create a better experience.

MODERATOR: JP LoMonaco, CBS Sports, VP, On-Air Graphics and Design PANELISTS: Michael Dolan, Fox Sports, SVP, Design Gil Haslam, Troika Design Group, Creative Director, Sports Jocelyne Meinert, Big Studios, Owner/Director Timothy O’Shaughnessy, ESPN, Creative Director Jordan Shorthouse, Turner Sports, Creative Director

10:30 – 11:00 a.m. MORNING KEYNOTE PRESENTATION: Inside CBS Sports’ Super Bowl LIII Effort Go inside CBS Sports’ monumental effort to refresh its graphics package and create a one-of-kind telecast for Super LIII in February.

PRESENTERS: JP LoMonaco, VP, On-Air Graphics and Design; Komal Bhukanwala, Art Director; Mark DeFrancesco, Director, Graphics; Tracy Morris, Producer, Graphics; Tara Kafer, Producer, Graphics; and Drew Simon, Director, Graphics Production

Technology leaders from major sports-media organizations and vendors address the latest tools and advances in 3D-graphics creation and playout, including the growing role of game engines like Epic’s Unreal Engine. Other topics will include AR and virtual sets, AI and machine learning, cloud-based workflows, and more.

MODERATOR: Jason Dachman, SVG, Chief Editor and Sports Graphics Forum Program Director PANELISTS: Matt Celli, NBC Sports and Olympics, Head of Production Technology, Innovation and Data David Hoffman, Blackmagic Design, Business Development Manager for Live Production Craig Laliberte, Epic Games, Business Development Manager, Unreal Engine Enterprise Team Brian Perkins, MLB Network, Senior Director, IT Production Systems

12:30 – 1:15 p.m.

NETWORKING LUNCH 1:15 – 2:00 p.m. STORYTELLING WITH AUGMENTED REALITY: Best Practices in AR Design and Development As augmented reality becomes a mainstay on live-sports broadcasts, producers are looking to elevate these on-screen elements beyond just eye candy. How can AR graphics help tell the story on the field and better inform the viewer? Creative directors discuss the challenges associated with building AR graphics packages and the opportunities ahead.

PRESENTER: Ben Grafchik, Sneaky Big, Director of Business Development

MODERTOR: Jason Dachman, SVG, Chief Editor and Sports Graphics Forum Program Director PANELISTS: Komal Bhukhanwala, CBS Sports, Art Director Charlie Collin, ESPN Creative Services, Senior Manager, Motion Graphics and Production Enhancements Ben Hayes, SMT, Director, Client Services Lawrence Jones, The Future Group, VP and Head of Operations, North America Danny Tello, Fox Sports Creative Services Group, Design Director

11:15 – 11:45 a.m.

NETWORKING BREAK

2:00 – 2:15 p.m.

NETWORKING BREAK

11:00 – 11:15 a.m. AAF CASE STUDY: How Brainstorm and Sneaky Big Created a One-of-Kind Virtual Studio presented by The Alliance of American Football and Sneaky Big worked with Brainstorm to create a brand-new virtual studio leveraging Unreal Engine for its pregame, halftime, and postgame shows.

This unique studio allowed the AAF to centralize its studio operations.

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MICROSOFT TECHNOLOGY CENTER, NYC

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DATA DESIGN AR FORUM

WORKSHOP TRACKS

#SVGSportsGFX

Track 1: CREATIVE APPROACHES TO GRAPHIC DESIGN

Track 2: DATA VISUALIZATION AND AUGMENTED REALITY

2:15 – 2:45 p.m. TURNER SPORTS CASE STUDY: Building the 2019 NBA All-Star Graphics Package

2:15 – 3:00 p.m. AUGMENTED REALITY IN THE FIELD: Changing the Game for Game Coverage

Location: Central Park

Get a behind-the-scenes look at how Turner Sports revamped its graphics package and on-air look for the 2019 NBA All-Star Game festivities.

PRESENTERS:

Mark Garcia, Turner Studios, Composite Supervisor Jordan Shorthouse, Turner Sports, Creative Director Jesse Vogel, Turner Studios, Supervising Compositor

2:45 – 3:15 p.m. THE 3D MODELING REVOLUTION: How the Character-Animation Process Is Changing As game engines enter the broadcast world and gaming-centric elements become more commonplace in sports broadcasts, 3D modeling and rigging, as well as facial and body scanning, are allowing content creators to organically model ultra-life-like virtual players and environments. Learn from leading experts on this bleeding-edge technology sector.

MODERATOR: JP LoMonaco, CBS Sports, VP, On-Air Graphics and Design PANELISTS:

Paul Babb, Maxon, Head of Worldwide Marketing Dave Dimeola, The Brigade, Creative Managing Director/Partner David Sparrgrove, ESPN, Creative Director/Designer

3:15 – 3:30 p.m. HARVARD CASE STUDY: Inside the Launch for ESPN+, NESN University Graphics Packages Harvard recently worked closely with ESPN and with AJT Systems to develop a graphics package for ESPN’s new streaming platform – ESPN+. In addition, Harvard recently collaborated with AJT Systems and NESN on developing a “NESN University” scorebug and insert graphics package for the schools throughout New England. Learn how both these projects were undertaken and how they exemplify the rapidly changing college-sports graphics scene.

PRESENTER:

Imry Halevi, Harvard University, Assistant Director of Athletics, Multimedia and Production

3:30 – 3:45 p.m. ESPN COLLEGE FOOTBALL CASE STUDY: The Creative Journey – Inside Out A showcase of a blurred-lines creative collaborative process with an inside-out approach for the 2018 ESPN College Football Playoff identity becomes the catalyst that inspired the following year’s rebrand of the regular season college football on-air package.

PRESENTERS:

Gil Haslam, Troika Design Group, Creative Director, Sports Timothy O’Shaughnessy, ESPN, Creative Director

3:45 – 4:30 p.m. CREATIVITY AND COLLABORATION: How Great Packages Are Developed Graphics packages are not created in a vacuum; rather, the projects are a group effort involving multiple teams — whether you’re creating a package inhouse or working with an outside production studio. From pitch fees, creative development, and cooperative workflow to the approvals process, file sharing, and scheduling, learn how networks and third-party studios work together to reach their graphics goals.

MODERATOR: Jocelyne Meinert, Big Studios, Owner/Director PANELISTS:

Nick DiNapoli, drive studio, Co-Founder, Creative Director Jason Joly, MSG Networks, Director, Broadcast Graphics Maria Rapetskaya, Undefined Creative, Founder and Creative Director Michael “Spike” Szykowny, ESPN Creative Services, Senior Director, Motion Graphics and Production Planning Christian Winters, Houston Media Group, Creative Director

Location: Radio City

Learn how augmented reality and virtual graphics are being deployed for game coverage in the field and dramatically changing the way stories are told on the field. MODERATOR: Jason Dachman, SVG, Chief Editor and Sports Graphics Forum Program Director PANELISTS:

Kevin Bovet, Vizrt, VP, Head of Sports Matt Celli, NBC Sports and Olympics, Head of Production Technology, Innovation and Data Jason Cohen, CBS Sports and CBS Sports Network, VP, Remote Technical Operations Gerard J. Hall, SMT, Founder and CEO John Siciliano, ESPN, Senior Designer, Broadcast

3:00 – 3:45 p.m. AUGMENTED REALITY IN THE STUDIO: Expanding Beyond the Physical World Augmented reality and virtual studios have allowed sports-content creators to rethink what is possible inside the studio. Leaders from broadcasters and vendors address the latest technologies — most notably, gaming engines — spurring this revolution and how it’s changing studio-production strategies.

MODERATOR: Karen Hogan Ketchum, SVG, Director of Production PANELISTS:

Zach Bell, Turner Studios, Senior CG Artist Craig Chupinsky, Fox Sports, Senior Designer Alexis Salinas, Univision Deportes, Senior Director, Technical Creative Services Aaron Thiel, Disney DTCI, Staff Software Engineer Phil Ventre, NCAM, VP, Sports and Broadcast

3:45 – 4:30 p.m. MANAGING THE DATA-FEED TSUNAMI: Player-Tracking, Betting, Biometrics, and Beyond Never before has the deluge of data available at sports events played such a vital role in creation of on-air graphics. The expected rise of player biometrics and live odds for legalized betting will change the way fans view sports events. Learn how creators are using this onslaught of dynamic data to become better storytellers.

MODERATOR: Brandon Costa, SVG, Director of Digital PANELISTS:

Matt Davidowitz, STATS, Product Manager, Media and Technology Mark Friedman, NBC Sports Washington, Director, Creative Services and Advanced Technology Per von Rosen, Sportradar, Product Director, Broadcast Ryan Zander, MLB, VP, Broadcast Products and Services

CLOSING GENERAL SESSIONS Location: Central Park 4:30 – 4:45 p.m. NHL ALL-STAR GAME CASE STUDY: How the League’s Puck- and Player-Tracking System Powered Broadcast Virtual Graphics

After extensive tests, NHL fans got a peek at what the next generation in the hockey-viewing experience could look like during last month’s NHL All-Star Game in San Jose, CA. In association with SMT, the NHL provided NBC Sports, Rogers and the SAP Arena in-venue production team with on-screen visuals based on the puck- and player-tracking data that were both compelling and easy to integrate.

PRESENTER: Mark Haden, NHL, Group VP, Broadcast Technology

4:45 – 5:15 p.m. CLOSING KEYNOTE PRESENTATION: How Fox and drive studio Created the 2018 FIFA World Cup Experience Learn how Fox Sports teamed up with drive studio to create a comprehensive new identity package for the network’s 2018 FIFA World Cup coverage, including on-air graphics, promos, set design, augmented reality designs, and set-monitor and environmental-print graphics.

PRESENTERS:

Marco Bacich, drive studio, Co-Founder, Technical Director, Executive Producer Nick DiNapoli, drive studio, Co-Founder, Creative Director Michael Dolan, Fox Sports, SVP of Design

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3.06.18 MICROSOFT TECHNOLOGY SPORTS GRAPHICS COMMITTEE CHAIR CENTER, NYC ■

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DATA DESIGN AR FORUM

WHO’S WHO

JP LOMONACO, CBS Sports, VP, On-Air Graphics and Design

LoMonaco oversees all of the design, production, and execution of graphics for the largest sporting events on CBS Sports Broadcast and CBS Sports Network — including the SEC, NFL, Thursday Night Football, Super Bowl 50, the Masters, the PGA Championship, and the March Madness Tournament.

PAUL BABB, Maxon, Head of Worldwide Marketing

Babb is well known as the face of Cinema 4D, globally recognized as a 3D motion graphics, visual effects, and rendering software application. He spearheads efforts to bolster Maxon brand recognition and promote the company’s flagship product, Cinema 4D.

MARCO BACICH, drive studio, Co-Founder, Technical Director, Executive Producer

Since the formation of |drive| nearly 20 years ago, Bacich has lead the technical strategy and been executive producer on projects for some of the biggest brands in sports, including Fox Sports, NBC Sports, Showtime Sports, Formula 1, Turner Sports, and CBS Sports — among many others.

ZACH BELL, Turner Studios, Senior CG Artist

Bell has spent the past 12 years creating dynamic graphics packages, visual effects, concept designs, and real-time graphics for all of the Turner networks. His specialty is in augmented reality. Bell’s work is featured on ELEAGUE, Inside the NBA on TNT, the MLB Postseason on TBS, and throughout the NCAA March Madness/Final Four coverage on TNT, TBS, TruTV, and CBS.

KEVIN BOVET, Vizrt, VP, Head of Sports

Bovet leads the sports unit in the Americas region at Vizrt, a global company that has been at the top of visual storytelling technology for over two decades. Notably, he engages with rights holders to foster business development, while advising the evolution of current value propositions to meet future industry trends.

KOMAL BHUKHANWALA, CBS Sports, Art Director

Bhukhanwala has spent the past 12 years designing show packages and on-air graphics for all CBS Sports properties. As an art director, she oversees the on-air graphic look for the department’s game and studio broadcasts; her most recent project being the redesign of Super Bowl 53.

MATT CELLI, NBC Sports and Olympics, Head of Production Technology, Innovation and Data

Celli is responsible for the development, adoption, and integration of advanced and emerging technology that is used across NBC Sports’ portfolio of properties including Sunday Night Football, NASCAR, NHL, Notre Dame Football, and Triple Crown shows. Celli handles all internal advanced tech projects and owns the relationship with NBC Sports’ partners.

#SVGSportsGFX

DAVE DIMEOLA, The Brigade, Creative Managing Director and Partner

Dimeola enjoys the collaboration at the intersection of art and technology. He is usually hired to assemble and manage teams to execute creative content for advertising or entertainment. However, Dimeola has also worked in the capacity of a creative managing director, head of production, senior producer, executive producer, and post-production supervisor.

NICK DINAPOLI, drive studio, Co-Founder, Creative Director

Dolan oversees all design across all live-event and studio production airing on Fox Sports, FS1, FS2, and the Fox Sports regional networks. He leads the Fox Sports Creative Services Design Team, which is responsible for all facets of the onscreen presentation from concept to execution in traditional animation, live real-time graphics, virtual sets, and set designs.

MICHAEL DOLAN, Fox Sports, SVP, Design

Dolan oversees all design across all live-event and studio production airing on Fox Sports, FS1, FS2, and the Fox Sports regional networks. He leads the Fox Sports Creative Services Design Team, which is responsible for all facets of the onscreen presentation from concept to execution in traditional animation, live real-time graphics, virtual sets, and set designs.

MARK GARCIA, Turner Studios, Composite Supervisor

Garcia oversees the execution of on-air campaigns for Turner’s various tent-pole events, including the NBA on TNT (regular season, playoffs, All-Star); The NBA Award Show; MLB on TBS (regular season, postseason); the NCAA Division I Men’s Basketball Championship; and the PGA Championship. His most recent work includes Capital One’s The Match: Tiger vs. Phil and the 2019 All-Star packaging.

BEN GRAFCHIK, Sneaky Big, Director of Business Development

Grafchik is tasked with overseeing the growth of Sneaky Big’s Live Vertical. He has been fortunate enough to work on such high profile series as CBS Thursday Night Football, CBS Sunday NFL, NBC Sunday Night Football, NBC Horse Racing Triple Crown, the 2016 Rio Olympics, and Super Bowls XLIX and LII.

MARK FRIEDMAN, NBC Sports Washington, Director, Creative Services and Advanced Technology

Friedman has worked for NBC Sports Washington for the past 10 years, having previously worked for the YES Network. Currently, he leads a team of designers and oversees the on-air graphic look for live event, studio production, and promotion. In addition, Friedman works on special projects for the network that rely on using the latest technology products to engage with viewers.

CRAIG CHUPINSKY, Fox Sports, Senior Designer

MARK HADEN, NHL, Group VP, Broadcast Technology

JASON COHEN, CBS Sports and CBS Sports Network, VP, Remote Technical Operations

IMRY HALEVI, Harvard University, Assistant Director of Athletics, Multimedia and Production

Chupinsky has been an integral part of national show packages such as Super Bowl XLVII and LI, the 2018 Men’s World Cup, NASCAR, NFL, NHL, MLB, NHRA, College Football, BIG3, and the redesign of Fox Sport’s iconic robot, Cleatus. Over the past two years, he has been on the frontline with Fox Sports on their venture into virtual studios, adopting his skillsets of to set design and real-time, interactive design.

Cohen departed HBO Sports where he served for more than 15 years to work intimately on the remote broadcasts for all of the CBS major sporting platforms such as: the NFL, college football, college basketball, and golf. His primary day-to-day focus is on overseeing the remote technical equipment and facilities used for both broadcast and cable linear telecasts.

CHARLIE COLLIN, ESPN Creative Services, Senior Manager, Motion Graphics and Production Enhancements

Collin’s responsibilities include product development, implementing new graphics technologies within the live production environment, and providing sustainable solutions that enhance the storytelling experience. In other words, finding ways to leverage the skills and expertise of the many outstanding designers, animators, and engineers at ESPN who are involved with real-time graphics systems.

MATT DAVIDOWITZ, STATS, Product Manager, Media and Technology

Davidowitz oversees strategy for the company’s portfolio of products and services that help broadcasters around the world leverage data to tell a more engaging story. He plays an integral role in helping to provide more value to clients through new research reports, additional data points, and more.

SVG Sports Graphics Committee members shaded in blue

Haden is responsible for searching and identifying, then configuring, testing, and deploying applicable emerging technologies for the NHL. He works closely with the NHL’s national and regional broadcast rightsholders on game broadcast production enhancements to improve story-telling tools for the fast-paced game of hockey.

Halevi manages Harvard Athletics’ multimedia team, and leads all department-wide multimedia and production initiatives. He has completely reorganized videoboard productions and live-game broadcasting for the Crimson, bringing these efforts in house, and expanding their scope and reach.

GERARD J. HALL, SMT, Founder and CEO

Hall founded SMT, embarking on a journey to develop some of the most important broadcast milestones in sports. From the first live, on-air scorebug and the yellow first-down line to the virtual player- and puck-tracking graphics used in the 2019 NHL All-Star Game, SMT has played a pivotal role in creating data-rich graphics that are both informative for fans and easy for producers to integrate.

GIL HASLAM, Troika Design Group, Executive Creative Director, Sports

Haslam is the creative force behind some of the biggest brands in sports, including ESPN, UFC, PGA TOUR, AT&T SportsNet, CBS Sports, NBC Sports, and HBO Sports, among many others. Haslam is recognized industry-wide for his experience leading major, high-profile brand launches and redesigns from positioning through packaging, as well as innovative broadcast and in-stadium fan experiences.

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MICROSOFT TECHNOLOGY CENTER, NYC

BEN HAYES, SMT, Director, Client Services

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DATA DESIGN AR FORUM

WHO’S WHO

Hayes manages SMT’s top clients, enhancing the productions of the world’s most high-profile sporting events with SMT’s software applications. He leads SMT’s team of account managers and oversees the day-to-day operations of the Client Services Department.

JASON JOLY, MSG Networks, Director, Broadcast Graphics

Joly and his team are responsible for the creative direction of MSG Networks’ live event packages for the Knicks, Rangers, Devils, Islanders, Sabres, and Red Bulls. They also oversee the packaging and design for the networks’ on-air promotion, marketing, and social media initiatives.

LAWRENCE JONES, The Future Group, EVP of the Americas / ECD

Jones creates, develops, and produces augmented reality (AR), VFX, real-time advertising, and motion design. Currently, he oversees all operations, content, and business development for The Future Group. Most recently, Jones was acting executive creative director for the LIVE AR Title Card Open on Super Bowl 53.

CRAIG LALIBERTE, Epic Games, Business Development Manager, Unreal Engine Enterprise Team

Laliberte leads business development for the Unreal Engine Enterprise Team.

Unreal Engine is the high-performance software development suite from Epic Games. It brings real-time, high-fidelity fully interactive experiences to multiple platforms and is used by the world’s leaders in entertainment software.

JOCELYNE MEINERT, Big Studios, Owner/Director

Meinert has been pioneering CG animation and design since the industry’s inception in 1982. She started Big Studios in 1991, and continues to direct and manage large-scale projects, pushing for new esports endeavors, emerging technologies, and unique venue-event and team graphics.

TIMOTHY O’SHAUGHNESSY, ESPN, Creative Director

O’Shaughnessy is the creative director of college sports at ESPN and has crafted the creative behind many ESPN properties. He is primarily responsible for guiding teams of creatives through large-scale animation and insert design projects.

BRIAN PERKINS, MLB Network, Senior Director, IT Production Systems

Perkins oversees graphics technology, production system integration, and the continual evolution of statistical systems used to enhance storytelling. In addition to MLB Network, Perkins oversees the IT production systems for NHL Network, whose daily on-air operations are based and operated out of MLBN headquarters.

MARIA RAPETSKAYA, Undefined Creative, Founder and Creative Director

Rapetskaya is the founder of Undefined Creative, a media production agency with a focus on motion graphics. She has built the company’s reputation with clients like A+E Networks, NHL, NBC Universal, and the United Nations on good old-fashioned customer service and consistent execution on brand, on time, and on budget..

ALEXIS SALINAS, Univision Deportes, Senior Director, Technical Creative Services

Salinas is responsible for developing, producing, and deploying Univision Deportes’ real-time graphics and graphic content. In addition, he oversees all graphics functional groups and processes with the ultimate aim of bolstering the Univision Deportes brand on-air.

#SVGSportsGFX

JORDAN SHORTHOUSE, Turner Sports, Creative Director

Shorthouse oversees the sports print marketing department and on-air broadcast graphics departments that support all sports telecasts. He has overseen print and on-air campaigns for Turner’s tent-pole events including NBA on TNT, MLB on TBS, ELEAGUE, UEFA, PGA Championship, and more.

MICHAEL “SPIKE” SZYKOWNY, ESPN Creative Services, Senior Director, Motion Graphics and Production Planning

Szykowny (better known as Spike) has been at ESPN for 22 years. He leads a group of over 160 designers, animators, and Vizrt Artists that create and play out graphics for the family of ESPN networks.

DANNY TELLO, Fox Sports Creative Services Group, Design Director

Tello has been immersed at Fox Sports for nearly 10 years, developing real time on-air graphics including Foxbox scoring systems, interactive studio content, and AR set concepts. Most recently, Tello served as design director for the launch of the Fox Sports Virtual Set leading into the 2019 Fox NASCAR season.

AARON THIEL, Disney DTCI, Staff Software Engineer

Thiel has been developing ideas and applications that bring the fan closer to the game with new, innovative production enhancements since joining ESPN in 2000.

Thiel was the technical lead for the 2018 relaunch of ESPN’s Around the Horn, where he created a vibrant and engaging virtual environment.

JESSE VOGEL, Turner Studios, Supervising Compositor

Vogel joined Turner Studios in 1998 as a tape operator and has been doing composite work since 2005 with a focus on Turner Sports since 2008. His skill set ranges from on-site composite work during the sports live events to shoot VFX supervision and working in the Design/VFX group as a compositor.

PER VON ROSEN, Sportradar, Product Director, Broadcast

von Rosen joined Sportradar in 2017, where he works with Sportradar’s broadcast products such as multi-sport data packages for graphics and Radar360 (Sportradar’s multi-sport research tool). Previously, he worked for ChyronHego, where he made player tracking relevant to broadcasters.

CHRISTIAN WINTERS, Houston Media Group, Creative Director

Winters serves as creative director for the Houston Media Group, a new expansion of postproduction mainstay Molehouse. Previously, Winters served as creative director for HBO Sports, overseeing the design for on-air graphics, show titles, and packaging for HBO Boxing, Hard Knocks, Being Serena, and more.

RYAN ZANDER, MLB, VP, Broadcast Products and Services

Zander creates and manages the direction, strategy, and operations of MLB’s Statcast and Pitchcast broadcast product line seen on every MLB National and Regional rightsholder. Prior to his tenure at MLB, Zander held an executive level position at Sportvision.

SVG Sports Graphics Committee members shaded in blue

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