SVG SPorts OTT Forum

#SVGOTT

MARCH 10, 2020 • PALEY CENTER • NYC

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SVG SPORTS OTT FORUM

1:45 – 2:00 p.m. TECHNOLOGY CASE STUDY

10:00 a.m. REGISTRATION OPENS

10:25 – 10:30 a.m. WELCOMING REMARKS

PRESENTED BY

PRESENTED BY

2:00 – 2:45 p.m. DISSECTING THE TECH:

The Keys of the Next Generation OTT Stack

PRESENTED BY: Dan Marshall, AWS, SVP, Worldwide Sales and Service

10:30 – 11:00 a.m. THE OTT ARMS RACE:

A Snapshot of the Landscape

What is the current state of the rapidly changing sports OTT ecosystem? Where do the rights live and where is the data showing that consumers are migrating?

Octagon offers a primer to open the day offering you the lay of the land.

PRESENTER: William Mao, Octagon, VP, Media Rights Consulting Division

11:00 – 11:30 a.m. KEYNOTE PRESENTATION:

Blazing Their Own Trail: The New WWE Network The WWE Network is one of the pioneers in the direct-to-consumer video streaming space. Foreseeing the split with Disney Steaming they embarked on the journey of replatforming. How did they do it?

PRESENTERS: Tracey Arrowood-Shaw, WWE, SVP, Global Strategy and Innovation Jared Smith, WWE, SVP, Digital Products

11:30 a.m. – 12:15 p.m. VIEW FROM THE TOP:

Streaming Sports (and More) in 2020 and Beyond The streaming services are in place. Major live sports rights are on the verge of opening back up for bid. The chessboard is set. From major networks to streaming startups and social disruptors, what are the short- and long-term goals in sports for the key players? How is the ecosystem expanding to bring sports, news, and entertainment in the same fold? What does it take to stand out and create a special experience for viewers/subscribers?

MODERATOR: Brandon Costa, SVG, Director of Digital and Sports OTT Forum Program Director PANELISTS: Peter Gallagher, Verizon Media, COO Ben Grad, fuboTV, Head of Content Strategy and Acquisition Raphael Poplock, Bleacher Report, SVP, Business Development and Strategic Partnerships

12:15 – 1:15 p.m. NETWORKING LUNCH

AGENDA

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1:15 – 1:45 p.m. MEASURE WHAT MATTERS:

Redefining Quality in a Live and SVOD Ecosystem As the streaming wars take shape, how should high-profile streaming services define what makes for an elite streaming experience beyond the basics of start-up times and rebuffering? From peak live events to the management of services in a 24/7/365 world, what KPIs are being prioritized that are having tangible impacts on quality and engagement?

MODERATOR: Jeff Jacobs, Skyline New Media, Managing Partner PANELISTS: Scott Blomquist, Sony New Media Solutions, VP Ethan Dreilinger, IBM Watson Media and Weather, Global Client Solutions Engineer

As live streaming of major sporting events at scale matures, the gears underneath the hood are continuing to evolve and advance. What’s the latest on the critical pain points in the live streaming/over-the-top distribution stack and what’s to come? Latency. Quality of Experience. Ad Tech. SaaS. Experts from the field explain.

MODERATOR: Chris Wagner, OTT Advisors, Managing Partner PANELISTS: Eric Bolten, Zixi, VP, Business Development Andrew Crowe, Limelight Networks, Video Architect Michelle Munson, Eluvio, Co-Founder and CEO David Shapiro, Pixellot, President, North America

2:45 – 3:00 p.m. NETWORKING BREAK

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3:00 – 3:30 p.m. KEYNOTE PRESENTATION:

How Fox Streamed Super Bowl LIV In UHD/HDR Super Bowl LIV was a record breaker with a streaming audience of 3.4 million (AMA) across platforms. Plus, for the first time ever, Fox produced and streamed the Big Game in Ultra High-Definition (UHD) and High Dynamic Range (HDR).

Get an inside look at the technology strategy, implementation, and game day operations behind the biggest day in streaming sports.

PRESENTERS: Steven Thorpe, Fox Corporation, VP, Video Platforms Ben Ziskind, Fox Corporation, Executive Director, Live Video Platform

3:30 – 3:50 p.m. LALIGA FEATURED Q&A:

On the Frontlines of Content Protection and the Battle Against Piracy One of the most critical issues facing the sports video industry today — and in the future, as the industry shifts to a world of digital delivery — is protecting live content against piracy. LaLiga, the premier soccer league in Spain and one of the top soccer competitions on the globe, is the sports entity thats perhaps been the most aggressive and innovative in its fight to protect its live content. In this featured Q&A, receive an inside look at their strategy and their plans for the near and long term future.

MODERATOR: Ken Kerschbaumer, SVG, Executive Director, Editorial Services FEATURING: Juan Rotger, LaLiga, Global Content Protection Manager

3:50 – 4:15 p.m. KEYNOTE PRESENTATION:

Inside Tennis Channel’s Virtual Channel Programming With its multiple courts running across multiple weeks, marquee tennis events are an ideal place for the long tail of content to shine on an OTT platform, but packaging all of those productions and signals can be a challenge. Go under the hood at how Tennis Channel Plus OTT builds an elite product of virtual channel programming for its audiences.

PRESENTER: Jason Justman, Sinclair Broadcast Group, Distinguished Engineer

4:15 – 5:00 p.m. NETWORKING RECEPTION SPONSORED BY

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WELCOME TO SVG SPORTS OTT FORUM Linear television still rules the roost in terms of overall consumption habits and revenue generation. However, directto-consumer and over-the-top (OTT) models of media delivery over the Internet are no longer the future; they are very much our here and now.

Welcome to the third-annual SVG Sports OTT Forum! Today, you will receive an intimate and comprehensive look at some of the most innovative examples of work currently being done in the live sports medium.

Digital distribution is changing the direct relationship we have with our customers — as you will see in an indepth look at one of the pioneers in live linear and VOD, the WWE — while also accelerating the overall media industry’s technological growth — as evident by the keynote presentation you will see from Fox, which became the first to deliver the Super Bowl to American homes in Ultra High-Definition (UHD) and High Dynamic Range (HDR).

It’s a highly competitive and truly uncertain time in the history of visual media and, for that reason, we are happy to see that you have chosen to join us in this collaborative setting to make important strides together that will be for the betterment of the whole industry.

And while the streaming “wars” may be raging, SVG will remain true to its communal core and serve sports video production and distribution professionals by providing a forum where complex ideas can be shared and challenging questions can be asked. If there’s anything we can do to better meet the needs of you and/or your company, please find me and offer up your thoughts.

We also thank all of you — especially our SVG Digital Advisory Committee — for supporting our efforts and providing us the guidance we need to present the highly relevant topics of the day that will help your respective businesses grow.

We hope you enjoy your time and make connections that will advance both your careers and your companies into sports video’s exciting future.

All the best, Brandon Costa, Sports Video Group, Director of Digital SVG Sports OTT Forum Program Director

THANKS THE

ADVISORY COMMITTEE COMMITTEE CHAIR

ERIC BLACK, NBC Sports and Playmaker Media, CTO

COMMITTEE MEMBERS

BLACK

ALLEN

DESJARDIN

MAGNUSSON

SHAW

WAGNER

WINSTON

#SVGdigital

POOLE

MICHAEL ALLEN, NBA, SVP, Digital Products and Emerging Technology SKIP DESJARDIN, YouTube TV, Head of Sports and Local Content GEIR MAGNUSSON, fuboTV, CTO HANIA POOLE, Turner Sports, GM of B/R Live and SVP, NCAA Digital ROB SHAW, Facebook, Global Sports Media and League Partnerships CHRIS WAGNER, OTT Advisors, Managing Partner BA WINSTON, Amazon Video, Global Head of Digital Video Playback and Delivery

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SPEAKER BIOS TRACEY ARROWOOD-SHAW, WWE, SVP, Global Strategy and Innovation

Arrowood-Shaw is an entertainment executive with extensive experience overseeing industry-leading production and distribution initiatives. Arrowood-Shaw took her experience as SVP of TV and network operations at WWE where she was responsible for the oversight of strategy, planning, content distribution, finances, workflow, and operations of WWE’s television studio and network operations, into her role as SVP of global strategy and innovation. Currently, she is tasked with managing the scale, complexity, and cross-functional collaboration across the WWE to implement initiatives to achieve growth of the company.

ERIC BOLTEN, Zixi, VP, Business Development

Bolten is a leading expert in the digital video space, advising the world’s largest, most complex, and most demanding customers from media and sports entities to Fortune 1000 corporations. His career spans executive, sales, marketing, and business development roles in markets around the globe, including Australia, Asia, South America, Europe, and the United States.

SCOTT BLOMQUIST, Sony New Media Solutions, VP

Blomquist leads the engineering program for Ven.ue, the end-to-end white label OTT suite that serves up content ranging from TV and movies to live sporting events to their partners’ die-hard fans. Prior to Sony, Blomquist helped build and run engineering teams at Microsoft and multiple startups.

BRANDON COSTA, SVG, Director of Digital and Sports OTT Forum Program Director

Costa covers the sports video production industry with a focus on live streaming, over-the-top (OTT), social media, and other digital distribution technologies and platforms. He also directs SVG’s internal digital strategies launching the company’s video outfit, ‘SVG On Demand,’ designing and overseeing its mobile application, ‘SVG Mobile,’ and serving as executive producer and host of The SVG Podcast. Costa serves as program director of networking events serving the SVG College and SVG Digital communities.

ANDREW CROWE, Limelight Networks, Video Architect

Crowe is the lead video architect at Limelight Networks focusing on scale, performance, and stability for delivering the highest quality live and on-demand video for the company’s global customers. He has a broad level of experience centered around video streaming technology encompassing internet content delivery, product development, systems engineering, and DoD projects (UAV video/telemetry and flight simulation).

ETHAN DREILINGER, IBM Watson Media and Weather, Global Client Solutions Engineer

Dreilinger is a leader in applying AI to media workflows to enable unique customer experiences. His background was built from the ground up, as he started out in radio/television and learned the content creation side of the business. For more than 15 years, Dreilinger has worked with some of the largest media brands around the world to bring content to customers — no matter what platform they are using.

PETER GALLAGHER, Verizon Media, COO

Gallagher leads customer operations for the Verizon Media Platform.

He is also responsible for professional services, customer service, engineering, and digital media operations in the over-the-top (OTT) and TV Everywhere space. Gallagher oversees the professional services organization that designs workflow solutions to address customers’ digital media delivery needs. His team supports the integration of the customers’ content management and storefront platforms with a media platform environment. page 8 / SVG SPORTS OTT FORUM

BEN GRAD, fuboTV, Head of Content Strategy and Acquisition

Grad is responsible for content acquisition strategy, content analytics, packaging, affiliate relations, and contract negotiations with fuboTV’s content partners. He joined fuboTV in August 2017 after a decade at Verizon, most recently as its executive director of content strategy and acquisition. He successfully led the content strategy and acquisition efforts for Verizon with major content providers and sports rightsholders, managed financial and strategic analysis for key content-related initiatives at the company, and helped drive the development of Verizon’s multiplatform video offerings.

JEFF JACOBS, Skyline New Media, Managing Partner

Jacobs is the managing partner of Skyline New Media, a sports and entertainment production company that specializes in third-party productions, as well as the development and utilization of emerging technologies for content and entertainment. Jacobs draws on his years of experience in television and multi-platform production, in addition to his years in Olympic production and technologies to contribute to the creation and execution of a variety of the company’s strategic opportunities.

JASON JUSTMAN, Sinclair Broadcast Group, Distinguished Engineer

As a distinguished engineer with SinclairDigital since 2015, Justman is focused on developing next-generation cloud-based solutions for converged OTT, digital, and broadcast systems. While at Sinclair, Justman has helped architect and deliver digital products to innovate capabilities across all touchpoints of media workflows, with a focus on embracing cloud solutions for both VOD and live workflows. This investment in digital products has allowed Sinclair to bring new tools and capabilities for news and sports production to help deliver the right content, to the right audience, on any device.

KEN KERSCHBAUMER, SVG, Co-Executive Director, Editorial Services

Kerschbaumer was a co-founder of SVG along with Paul Gallo and Marty Porter in 2005 and has been writing about how sports networks and leagues use video and audio technology to deliver a quality TV experience since 1991. Kerschbaumer began his career in 1991 at Television Broadcast magazine before joining Cahners where he was founding editor of Digital Broadcasting magazine. In 2000, he joined Broadcasting & Cable magazine as senior editor of technology where he covered all aspects of broadcasting, cable, and internet content creation and distribution.

WILLIAM MAO, Octagon, VP, Global Media Rights Consulting Division

Leveraging IPG and Octagon proprietary data, research, and technology, Mao advises rightsholders, broadcast platforms, technology companies, and the investment community within the sports media space. A recognized expert on the intersection of sports and digital media, Mao was named “30 Under 30” in sports by Forbes in 2015, and is a recipient of both the SportsPro Media “10 NEXT in Sport” and Cynopsis Media Rising Star awards. Mao was previously VP of digital at MP & Silva, where he brokered foundational media distribution deals for MPS client properties, and advised on event development and brand expansion opportunities for the agency.

MICHELLE MUNSON, Eluvio, Co-Founder and CEO

Munson is the co-founder and CEO of Eluvio, based in Berkeley, CA. The company recently launched the Eluvio Content Fabric, a global software overlay network enabling content owners to manage and distribute ultra-low latency, high-quality video (live and on-demand) to consumers and business partners without CDNs — and reduce their reliance on transcoding services, cloud storage providers, and aggregators. Munson previously founded Aspera in 2004 and led the company as CEO until May 2017, including through its acquisition by IBM in 2014. #SVGOTT

JUAN ROTGER, LaLiga, Global Content Protection Manager

A former trademark attorney, Rotger has taken on the important role overseeing LaLiga content security and protection from live piracy.

LaLiga has played a highly active role working with government agencies to ensure the league’s ability to act swiftly when combating piracy during live match broadcasting in a digital ecosystem.

ing on quality of service and delivering a “better than TV” customer experience.

Additionally, he led the launch team in the creation of FOX NOW Live, offering a simulcast of the network’s programming across web, mobile, and living room devices, in what was and remains the only broadcast network to offer pay TV customers in all 210 television markets nationwide a live stream of its primetime entertainment and sports programming.

DAVID SHAPIRO, Pixellot, President, North America

CHRIS WAGNER, OTT Advisors, Managing Partner

Shapiro is the former CEO of Steel Sports and brings with him nearly 20 years of experience in management, coaching, and corporate development in the youth sports arena. In addition to his time at Steel Sports, Shapiro spent 13 years helping build Positive Coaching Alliance, a national non-profit with the mission of developing “Better Athletes, Better People” and is currently a member of its National Board of Directors.

JARED SMITH, WWE, SVP, Digital Products

Smith leads digital product development for all digital properties, including the award-winning WWE Network. Previously, he was at AOL where he held roles as general manager of AOL Core businesses, Huffington Post News & Information properties, and AOL’s digital travel businesses. Smith previously served as general manager of CruiseDeals.com, one of the largest sellers of cruise vacations in North America. From 2002 to 2007, he was the president of iCruise, an online seller of cruise vacation travel and a provider of travel booking technology.

STEVEN THORPE, Fox Corporation, VP, Video Platforms

Thorpe is responsible for audience-facing video solutions and operations across the company’s portfolio of sports, news, entertainment, and local apps/websites. Since joining Fox, Thorpe has led an overhaul of the video-supply chain and content-delivery ecosystem focus-

Wagner is a technology expert who partners with investors, executives, and entrepreneurs to grow their professional brands, revenues, and customers. After spending more than a decade in the video internet streaming industry, Wagner has developed an uncanny ability to start-up new technology businesses and enhance existing enterprises through digitally enabled services. He co-founded internet start-up NeuLion and helped grow the business to $100 million dollars, which sold to Endeavor for $250 million in cash. Wagner’s ability to creatively apply technology to business opportunities has given him a front row seat with management teams, boards, and the internet industry.

BEN ZISKIND, Fox Corporation, Executive Director, Live Video Platform

Ziskind is responsible for audience-facing video solutions and operations across the company’s portfolio of sports, news, and entertainment apps/website. Since joining Fox, Ziskind has led an overhaul of the live video platform focusing on quality of service and delivering a “better than TV” customer experience. Recently, Ziskind led the launch of 4K UHD live streaming in the Fox Sports and FOX NOW apps with the 2019 FIFA Women’s World Cup and NFL Thursday Night Football.

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