SVG Venue Summit 2022 by Sports Video Group

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VENUESUMMIT

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AGENDA DAY 1 TUESDAY, MARCH 29

10:35 – 11:15 a.m. CONTROL ROOM TECH: How Ever-Changing

Control Rooms Accommodate IP, HDR, and More

12:00 – 12:30 p.m. REGISTRATION 12:30 – 2:00 p.m. SOFI STADIUM AND NFL MEDIA TOUR

Hollywood Park is slowly turning into the National Football League’s epicenter of production. Centered around SoFi Stadium as well as NFL Media — the league’s West Coast hub for content — the NFL is establishing a new age of creativity and innovation. Go on a guided tour to understand the technologies and day-to-day video operations of both of these new buildings.

2:00 – 2:45 p.m. INSIDE SOFI STADIUM WITH

THE LOS ANGELES RAMS, CHARGERS

PRESENTED BY

SoFi Stadium, one of the NFL’s two newest venues, became the benchmark for premiere sports entertainment when it opened its doors in Fall 2020. Members of the Los Angeles Rams’ and Los Angeles Chargers’ video production teams give a behind-the-scenes glimpse at the control room equipment and workflows that have powered in-venue shows. PRESENTERS: Jason Cothern, SoFi Stadium, VP of Broadcast Operations & Productions Chadwick Richardson, Los Angeles Rams, Director of Game Production Sarah Schuler, Los Angeles Rams, Senior Director of Game Presentation and Brand Experience Pete Soto, Los Angeles Chargers, VP and Executive Producer of Fan Experience & Production Calvin Spencer, SoFi Stadium and Hollywood Park, Director of Broadcast and Technical Facilities Sean Tabler, Los Angeles Chargers, Director of Game Presentation

DAY 2 WEDNESDAY, MARCH 30

Around the country, facilities are starting to stray away from traditional, SDI connectivity and are embracing either a hybrid or full-IP approach. In addition, displaying HDR content on large LED displays has become a hot button issue. How challenging is it to evolve an entire control room infrastructure? What is the necessary hardware that goes into the HDR process? Experts give detailed advice to those thinking about these moves. MODERATOR: Ken Kerschbaumer, SVG, Co-Executive Director, Editorial PANELISTS: Andrew Lahey, Ross Video, Manager, Solution Specialists, Sports & Live Events Stuart Reynolds, Diversified, Director, Sports and Live Events Daniel Riess, WJHW, Associate Josh Stoner, Canon, Senior Specialist, Product Management Team, Broadcast and Cinema Lenses Keith Vidger, Panasonic, Solutions Sales Manager

11:15 – 12:00 p.m. UPGRADING SPONSORSHIP ACTIVATIONS:

Augmented Reality as an In-Venue Production Tool

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At the beginning of the next decade, the sports-video-production industry has more questions than answers in regards to enhancing digital capacity for the fans. Will arenas and stadiums improve their mobile network to match increased cellular traffic? How will the 5G revolution impact the venue sector? Executives from multiple organizations break down this lofty task. MODERATOR: Brandon Costa, SVG, Director of Digital PANELISTS: Aaron Amendolia, NFL, VP, Information Technology Services Gordon Brooks, Zixi, Executive Chairman and CEO Tim Stevens, Verizon Business Group, Global Leader, Strategic Innovation for Sports, Media & Entertainment

1:30 – 1:45 p.m. CASE STUDY: ST 2110 Routing

and Monitoring at NFL Hollywood Park

PRESENTED BY

Learn best practices when migrating to IP connectivity and how the NFL did their due diligence in determining what the right path was for them. MODERATOR: Cassidy Phillips, Imagine Communications, VP, Networking Solutions PRESENTERS: Alan Wollenstein, NFL Media, Director, Engineering Systems Charley Haggarty, NFL Media, Broadcast Infrastructure Architect ST 2110 John Mailhot, Imagine Communications, CTO, Networking & Infrastructure

1:45 – 2:30 p.m. KEYNOTE CONVERSATION:

A Look at the New NFL Media Facility

Neighboring SoFi Stadium, NFL Media has a new home on the West Coast. Execs from the NFL detail the process of bringing this place to life through the COVID-19 pandemic, the technological infrastructure that drives numerous studio shows, and how the new offices impact the league’s future. PRESENTER: Dave Shaw, NFL Media, VP, Head of Media Operations

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VENUESUMMIT

SOFI STADIUM

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Los Angeles Chargers, Rams Shine in NFL’s West Coast Palace

NFL Network’s Kay Adams and high-schooler Isis Salazar fired the Chargers Cannon on Sunday, Nov. 14 vs. the Minnesota Vikings.

By Kristian Hernández, Associate Editor

hen renderings of SoFi Stadium and the surrounding Hollywood Park were first released, fans of the Los Angeles Rams and Los Angeles Chargers knew how grand this venue and complex was going to be. Now that it’s built and patrons are finally able to experience games in person after the 2020-21 season was played without fans, production crews for both franchises are hitting their stride. In a control room housing the latest production infrastructure, the Chargers are developing an experience centered on the fans in the stands. Centerpiece of the show is the LED behemoth overhead. Also known as the Infinity Screen, it stretches the entire length of the playing field. The 70,000-sq.-ft. 4K dual-sided centerhung is difficult to miss, but its most impressive feature is the versatility it gives the production team. “It’s the crown jewel of this stadium,” says Sean Tabler, director, game presentation, Los Angeles Chargers. “It allows unlimited creativity. We have our game-in-progress look, but we’re also breaking away for takeover messages. We’ve noticed that integrating live shots and syncing our ribbon boards with the Infinity Screen is having the biggest impact on our fans.” On a less massive scale, the team deploys a physical set on the lowerconcourse level as its hub for activations. On the “Energy Stage,” in-game host Danny Hoyt and local radio personality/PA announcer Louie G control the pace and flow of pregame festivities, but, during the game, the stage welcomes other personalities as well. Not only are celebrity guests brought onto the stage, but fans also get a chance to be a part of the show. One example is the firing of the Chargers’ Cannon, a tradition that dates to the 1960s. For the matchup vs. the Minnesota Vikings on Sunday, Nov. 14, NFL Network’s Kay Adams and Ocean View High School running back Isis Salazar (the second female to score a touchdown in Orange

County high school football history) fired the cannon. “Fans love to see who’s amongst them at the game,” says Tabler. “For the Minnesota game, Bad Bunny and Alex Rodriguez were some of the stars in the building. Over the course of the season, we’ve had Magic Johnson, LeBron James, Jamie Foxx, Julianne Hough, Nina Dobrev, Mario Lopez, Sterling K. Brown, and Sean White. But what makes our presentation unique is that these celebrities want to be part of the show because they’re fans. That’s why the ‘Energy Stage’ is so cool.” Throughout the game, fans star on the stage for a new element when the defense is on the field for third down. “We always played a thunder sound effect mixed with an air-raid siren to get the fans fired up and let them know it’s time to get loud,” Tabler explains. “This year, we evolved that into a physical prop. Instead of only watching the show, it’s a touchpoint for our influencers, celebrities, and season-ticket members to come to the stage and crank the siren on camera.” On the field, the hype continues with a handful of notable features. The players walk the locker-room corridor through what looks like a lightning storm while a slickly produced hype video runs on the Infinity Screen to a modern version of AC/DC’s “Thunderstruck.” Tabler’s team deftly intersperses live shots of the players with the video and, at the edge of the entrance tunnel, the players touch a ball of electricity before sprinting out for introductions. Appearances by the Thunderbolts (the team’s in-house drumline) and eclectic halftime performances ranging from the popular Corgi races to the Arcadia High School marching band — a fixture at the annual Tournament of Roses Parade in nearby Pasadena — mark the game presentation.

VENUESUMMIT

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NFL MEDIA

Inside NFL Media’s New Facility and the Cutting-Edge Technology Behind It By Jason Dachman, Chief Editor

he day before the 2021 NFL season kicked off, the league officially opened NFL Los Angeles. The 450,000-sq.-ft. Class A building at Hollywood Park adjacent to SoFi Stadium features 214,063 sq. ft. of office space and 74,922 sq. ft. of studio and studio-support space. As the new home for NFL Network, NFL.com, NFL RedZone, the NFL app, and other media and business operations, the new facility is among the most technologically advanced in the industry. “When we do tours with people now, we actually look at each other and go, ‘Wow! I can’t believe we did this.’ It’s really quite remarkable,” says Bruce Goldfeder, VP, Engineering, NFL Media. “I think the team that we put together here is the best team in the country in terms of dealing with this [next-generation] technology, and that shows in the final product.” The state-of-the-art IP-based, 4K- and HDR-capable production facility took nearly four years to conceive, design, build, and integrate based on the SMPTE ST 2110 standard for media-over-IP production. NFL Media is currently producing 1080p60 broadcasts with Dolby 5.1 audio out of the building but is capable of 4K60 with Dolby Atmos 7.4.2 audio and can scale to any format in the future, including HDR or 8K, thanks to its robust IP infrastructure. The NFL LA production space houses five stages, led by the 5,970-sq.ft. Studio 1, which serves as the primary studio for NFL Total Access, NFL Gameday Morning, and other marquee NFL Network studio shows. “Our primary stage is multi-use and very flexible,” says Dave Shaw, VP, head of media operations, NFL Media. “It has windows that you can see SoFi stadium right outside, as well as the demo field that we built with natural turf right outside the building so our talent can walk outside for demos. We’re really excited about what we can do with [a studio] like this.” The four other production stages, which serve NFL Red Zone and various digital productions, are Studio 2 (6,276 sq. ft.), Studio 3 (3,089 sq. ft.), Studio 4 (1,751 sq. ft.), Studio 5 (1,559 sq. ft.). In addition, the building houses a podcast studio (550 sq. ft.), a voiceover booth (300 sq. ft.) that is podcast-capable, and another four-person desk built inside the NFL Media Newsroom. Six production-control rooms and audio-control rooms serve the five stages and the podcast studio. Goldfeder and his team also built three portable flypacks, each comprising four cameras and six microphones, that can roll out anywhere in SoFi Stadium or across the Hollywood Park complex. “All the cameras and control rooms are interconnected so that any camera can be used in any control room,” says Goldfeder. “We also have a unified microphone and IFB system that works from anywhere across the entire property, as well as outside. So the talent can go from room to room without changing the microphones.” The NFL Media production operation is built around a COTS IP routing switch featuring the Magellan SDN Orchestrator (SDNO) to manage the mix of SMPTE ST 2110 IP and HD-SDI baseband infrastructure. NFL Media uses an integrated storage and replay-server system for multiple playout uses and installed EVS 12-channel XT VIA production servers across the board for ingest, playout, and quick-turnaround applications — totaling 48 channels of ingest and 48 channels of playback. All media is then

TOP: NFL Staff arrived on Tuesday, Aug. 31 in Inglewood, CA. (Photo: Dan Steinberg/AP Images for NFL) BOTTOM: NFL Media erected a demo field outside next to SoFi Stadium. (Photo: Jeff Lewis/AP Images for NFL)

input into NFL Media’s Arvato media-asset–management system within 60 seconds of ingest so that editors can immediately access the content. The NFL postproduction operation consists of 18 high-end edit rooms, two audio-sweetening suites, and 90 VDI thin-client desktop editors that can be accessed from anywhere in the building and even from home. On the graphics side, NFL Media also has 70+ graphics-creation stations, including 35 high-powered 3D-graphics systems plus another 35 VDI thin clients. In terms of audio, all six studios are equipped with SSL audio consoles that are Dante-connected. In all, NFL L.A. has 18,000 Dante connections, 16,000 MADI connections, and 2,048 Riedel intercom channels. To serve the various operational needs throughout the building beyond just the video-production portion, the NFL created three separate IP networks at NFL LA that interconnect with one another: an IT network for back-office needs, a SMPTE ST 2110 Amber/Blue network for broadcast ops, and a production network that connects to NFL Media’s media storage and handles user authentication. “The production network is in the middle between the IT and the broadcast. Everything meets up there and gets authenticated so that it requires only one sign-in for anybody to access our media,” says Goldfeder. “It’s pretty robust, and it has been working very well and scaled out nicely so far.” The NFL LA building also boasts a dual-power A/B plan with UPS and generators with original power backed up by separate city substations. Goldfeder adds, “Now that we’ve crossed the hurdle of our first weekend successfully, it’s our job to keep it running continuously. It’s a double-edged sword because, if we failed, it would have been horrible. But since we succeeded, it’s only going to expand faster and faster. And what we’re doing now is expanding and getting more versatility.”

VENUESUMMIT

SPEAKER BIOS

MIKE BONNER, Carolina Panthers, Director/Executive Producer of Game Presentation and Production

Bonner is a 27-year veteran in the sports business. He has been part of five World Series, three Stanley Cup Finals, two Super Bowls, one NBA Finals, and having recently returned from Beijing, eight Olympic Games. Bonner has worked for some of the most storied and iconic organizations like NBC, the New York Yankees, the Denver Broncos, the University of Notre Dame, and is now at Tepper Sports and Entertainment overseeing game presentation for the Panthers, Charlotte FC, and any other event that uses the videoboard.

GORDON BROOKS, Zixi, Executive Chairman and CEO

Brooks brings more than 30 years of software and services technology leadership to Zixi, leading Zixi’s strategic direction and the day-today execution of Zixi’s strategic plan. Brooks has served as CEO for five different companies — founding, launching, or turning around eight companies in total. Two of his IPO’s and five private sales created over $13 billion in value. Before joining Zixi, Brooks was president of C3 IoT, a big data, IoT, and predictive analytics software platform company that provides the capability to design, develop, deploy, and operate complex large-scale AI applications.

DANIEL CASADOS, Los Angeles Clippers, Director of Game Presentation

Casados is currently in his fifth season with the Clippers after spending 11 seasons with the San Antonio Spurs. Casados always knew that he wanted to work in the NBA since the age of seven and to be working in entertainment for his favorite sport is a dream come true.

JASON COTHERN, SoFi Stadium, VP of Broadcast Operations & Productions

Cothern began his career in the postproduction industry managing digital assets. From his successful administration of solid workflows in Atlanta for the Mercedes-Benz Stadium, he brings a balance of technical ingenuity and creative insight which will actualize the remarkable SoFi Stadium sports and entertainment complex. Cothern’s role with SoFi Stadium is in developing, directing, and implementing the structural practices for systems and teams that operate the largest video screen in the world.

MIKE FLATHERS, Signiant, Chief Solutions Officer

With over 30 years of software engineering experience, Flathers has a passion for pushing the technology envelope. He has a proven track record of working alongside customers to create solutions to some of their most complex problems with an API-first mindset. A media and entertainment veteran, Flathers has deep technical experience with media and its surrounding workflows. An Emmy Award-winning technologist, prior to joining Signiant, he was CTO for IBM’s Aspera business unit and an IBM Distinguished Engineer.

CHARLEY HAGGARTY, NFL Media, Broadcast Infrastructure Architect ST 2110

Haggarty is an Emmy Award-winning broadcast and IT systems engineer with a background in HD video production, postproduction, storage, and delivery. He is an industry technical leader in the adoption of SMPTE 2110, SMPTE 2022-6/7, and AES 67 in the transition to IP infrastructures from traditional baseband SDI. Haggarty is an engineering technical lead capable of maintaining corporate infrastructures and developing technical engineering plans for future business growth.

SKARPI HEDINSSON, SoFi Stadium / Hollywood Park, CTO

Hedinsson leads the team driving the vision for and overseeing the implementation of technology throughout the 298-acre district being built by Rams Owner/Chairman E. Stanley Kroenke. This includes SoFi Stadium, a 6,000-seat performance venue, as well as retail, office, a hotel, and more than 20 acres of parkland. Previously, Hedinsson served as the Los Angeles Rams first chief technology officer. In this role, Hedinsson oversaw the team’s technology strategy, and shared service delivery and management of both football and corporate technology activities.

ANDREW LAHEY, Ross Video, Manager, Solution Specialists, Sports & Live Events

Lahey has been working in the sports broadcast industry since 2009. Beginning his career at Ross as a trainer and demo artist in 2014, he became a specialist in production switchers and the XPression Graphics system. In 2017, Lahey moved to the Sports & Live Events team as

#SVGVenue a global solutions specialist. Now a team manager, Lahey uses his experience to lead the Solutions team to develop successful workflows, and project manage both large venues deployments and specialized events, around the world.

JOHN MAILHOT, Imagine Communications, CTO, Networking & Infrastructure

Mailhot has worked in the field of digital high-definition (HD) television systems since its North American inception in 1990. He began as part of the AT&T-Zenith team, responsible for system architecture and integration of the digital spectrum compatible high-definition television (DSCHDTV) system prototype, and then served as technical lead for the Grand Alliance encoder at Lucent Technologies. Mailhot subsequently held engineering manager and general manager roles at Lucent Digital Video, Aastra Digital Video, and the Harris Broadcast Video Networking Group.

RJ McNICHOLS, UCLA Athletics, Creative Content Producer for Marketing

McNichols produces videos for in-game (intro, hype videos, etc), development, and paid advertising for social media. Before UCLA Athletics, McNichols freelanced as a shooter/editor for nine years creating branded videos, documentaries, and short-form videos within the world of sports and culture with various companies (Nike, Adidas, Flotrack, High Cascade, ON Running, etc).

CASSIDY PHILLIPS, Imagine Communications, VP, Networking Solutions

Since the ratification of the SMPTE ST 2110 standard, Phillips has specialized in SDI, IP, and hybrid video systems using the standard for live events, sports, broadcast media, and distributed campuses. Before moving into system design, he worked in air-affecting operations roles at KEZI (ABC affiliate), DirecTV (Los Angeles Broadcast Center), and Newscorp (Fox News, Fox Business) for a combined 12 years. Phillips has been integral in several successful COTS 2110 IP and hybrid IP router and networking projects.

STUART REYNOLDS, Diversified, Director, Sports and Live Events

As a strategic member of Diversified’s Sports and Live Events specialty, Reynolds plays a balanced business development role for the team, helping deliver vital technology solutions to stadiums and arenas both at the professional and collegiate level. He brings 30 years of focused live video production engineering and facility design experience to the Diversified team, helping clients meet evolving fan experience demands.

CHADWICK RICHARDSON, Los Angeles Rams, Director of Game Production

Richardson currently delivers strategic oversight and direction to the overall run of show and creative programming for the Los Angeles Rams. He plays a vital role in engineering how game information, videos, interactive SMS content, game GFX, and Rams signature and traditional moments display on the 120-yard, double-sided, 80 million pixels Infinity Screen. He manages end-to-end delivery and production for thousands of in-stadium assets that include graphics, video content, and in-stadium native builds for the Infinity Screen, 5 levels of LEDs, and IPTVs.

DANIEL RIESS, WJHW, Associate

Riess has worked as a consultant with WJHW since 2015 after working as a broadcast and venue engineer for Texas A&M’s Sports Broadcast and Production Department, 12th Man Productions. He has experience in college and professional environments working with both end users and project teams. Riess has extensive experience in both traditional format video production and productions for non- standard aspect ratio video displays, using both traditional baseband and cutting edge IP based technology. He has worked on some of the largest and most innovative displays in professional sports such as at Mercedes-Benz Stadium, Progressive Field, Mercedes-Benz Superdome, and SoFi Stadium.

SARAH SCHULER, Los Angeles Rams, Senior Director of Game Presentation and Brand Experience

Schuler and team are dedicated to capitalizing on the most technologically innovative stadium in the world to deliver the best home field advantage for their football players and fans. The focal point of the Rams show is the 360-foot long, 360-degree, 4K Infinity Screen, which this team has leveraged to redefine the approach to content creation and live production. In partnership with Ram Studios, Schuler and team collaborate to develop an extensive graphics package in excess of 5,000 elements as well as unique video content, interactive fan engagement moments, rituals, and traditions, as well as a custom sonic identity.

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VENUESUMMIT SPEAKER BIOS continued PETE SOTO, Los Angeles Chargers, VP and Executive Producer of Fan Experience & Production

Soto is responsible for designing and implementing innovative strategies to enhance the gameday fan experience and production. Prior to joining the Chargers, Soto worked for the Atlanta Falcons, Atlanta United, and Mercedes-Benz Stadium. He oversaw game presentation, live events, and stadium production including the 2018 College Football National Championship, MLS All-Star Game, Atlanta United MLS Cup Championship Game, and Super Bowl LIII. Prior to that, Soto worked for the Florida Panthers Hockey Club and Carolina Hurricanes Hockey Club.

TIM STEVENS, Verizon Business Group, Global Leader, Strategic Innovation for Sports, Media & Entertainment

Stevens is Verizon Business Group’s global leader of strategic innovation for sports, media, and entertainment. Leveraging a deep understanding of business operations, technology, industry trends, and competitive landscape, Stevens is responsible for marketing strategy, product positioning, market intelligence, and business development. Prior to joining Verizon, he held senior technology roles at Newsweek, Viacom/ MTV Networks, Showtime, and New Line Cinema.

JOSH STONER, Canon, Senior Specialist, Product Management Team, Broadcast and Cinema Lenses

For a majority of his career at Canon, Stoner has served as a repair engineer and field support for customers on the front line of productions, and often the sidelines of major sporting events. He has served as the face of Canon for most broadcast customers and done his utmost to ensure no customer ever misses a shot. Stoner’s intimate knowledge of customer needs, equipment operation and Canon technology now help drive product development and lifecycle management as part of Canon’s headquarters, Product Management Team.

#SVGVenue SEAN TABLER, Los Angeles Chargers, Director of Game Presentation

Tabler serves as the show caller on game days ensuring all aspects of the fan journey are executed as planned. Additionally, Tabler was the principal architect responsible for developing all in-bowl entertainment for two different stadiums in four years, including the design and presentation style for the one-of-a-kind video board at SoFi Stadium. Prior to 2017, he spent four seasons with the Seattle Seahawks, where he created video content for the stadium show..

DANELLE WINFIELD, Los Angeles Sparks, Senior Director of Game Operations, Entertainment & Promotions

Winfield is one of five people on the Sparks Leadership Committee and plays a critical role in the organization. She is in charge of creating an engaging game atmosphere for fans and home-court advantage for the players. She oversees and manages over 70 people, including but not limited to the: in-arena host, DJ, PA announcer, dance crews, mascot, etc. Additionally, Winfield leads all game-day meetings with staff from Sparks, AEG, and Crypto.com Arena to bring the show to life. This process involves a heavy role in communication, scripting, and rehearsals.

ALAN WOLLENSTEIN, NFL Media, Director, Engineering Systems

Wollenstein is responsible for researching, testing, and implementing the infrastructure for production and broadcast. Creating strategies that leverage emerging technologies has required Wollenstein to use his combined knowledge of computers and media gathered over 20 years, plus an ear to the concerns of the teams involved in the operations of the NFL Network. He collaborates with IT to standardize practices across the organization and increase resource availability.

Image credit: Jeremy Freeman, Turner Sports

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2022

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SVG’S UPCOMING EVENTS! Apr 13 SPORTS OTT FORUM Apr 21-23 SVG CHAIRMAN’S FORUM May 24 SPORTS GRAPHICS FORUM Jun 1 AUSTRALIA SUMMIT Jun 13-14 SVG COLLEGE SUMMIT Jun 29-30 RSN SUMMIT

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Jul 27 SPORTS CONTENT MANAGEMENT FORUM NEW YORK CITY Sept 28-29 REMOTE PRODUCTION WORKFLOWS FORUM TBD Oct 18 TRANSPORT Nov TBD ESPORTS PRODUCTION SUMMIT Dec 12-13 SVG SUMMIT

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