1 minute read
PAUL LIOTTA
It 1st started out doing drone pictures back in 2000 for work, then I was doing ariel pics of city scapes and was selling them, which wasn’t to bad, but I was running out of city’s to shoot. A close family friend asked me to do a Christmas shoot for her family so I started to doing family and baby pictures. During one of the shoots one of the daughters asked my if I could do some pictures for her Instagram, and that's where it started, shooting models and it just grew from there. In the beginning it was tuff to get models to shoot because my portfolio was lacking models and followers. The girls that model look at your profile and see if your work is good, do you edit well, is your lighting good? I do a really quick turn around as far as getting the file to them so they can pick for the shoot. The models would text each other to how it was to work with me, and if I was professional, Once I started getting really pretty models for your portfolio it's easier to get models to shoot. In the beginning I was doing shoots for free, then as I got more established I could start charging. A lot of the models want to be paid and I get it, so most of the time I won't shoot them. I don’t think the models realize how much time the photographers spend setting up a studio, and the equipment runs over 10k between the camera, props, renting studios and the lighting. If the models agree to do TFP (Trade for pics) I will usually do it. The thing that really bothers me is setting up a time to shoot, blocking out that time slot in the day, trying to confirm a day or 2 before the shoot and they ghost you. They never call and never show. I don’t know the group of models that are growing up these days but some of then have no manners, and no respect for people's time. Most of the models take it serious, but there always a couple out there that are rude and they get crossed of my list and I would never shoot them, ever. Right now I stay pretty busy shooting during the week and mostly on weekends.
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I'VE BEEN SHOOTING FOR 20 YEARS. THE WHITE WOOL IS AN ADVANCED PORTRAIT, LIGHT PAINTING AND COMMERCIAL PHOTOGRAPHY PROJECT.
IT ALL STARTED FROM A SERIES OF TRAINING WORKSHOPS THAT AWAKENED IN ME THE DESIRE TO EXPERIMENT
