Building sustainable brands
CONTENT WHAT CAN PRINTASSURE DO FOR YOU OUR CAPABILITIES INCLUDE WHY CHOOSE PRINTASSURE? CLIENTS WE HAVE BEEN OPPORTUNED TO WORK WITH LOGOS BROCHURES, ANNUAL REPORTS, CATALOGUES SAMPLES MORE SAMPLES OF PROJECTS OUTLOOK:
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An image is not simply a trademark, a design, a slogan or an easily remem bered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
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-Danie J Boorstin
WHAT CAN PRINTASSURE DO FOR YOU PrintAssure has extensive creative management experience and works with some of the top people in the creative fields … brand consultants, writers, photographers, programmers, illustrators, printers, and fabricators… to make your project a cut above the competition. We take your communications problems from initial concept to finished execution We are Nigeria’s foremost Brand Asset management company and we are passionate about creating sustainable brands. We are a service design thinking company with the capacity to develop brands that succeed globally and engage locally. Our aim is to always go beyond the expectations of the most demanding clients. In 2011, PrintAssure became the first indigenous Nigerian creative firm to be published in the international compendium of logos. Two of our logos were honored in the Logolounge Master Library.
OUR CAPABILITIES INCLUDE • B rand Development and Management: (Brand Audit, Communication Strategy, Content Marketing, Market Planning, Naming and Tagline Development, etc.) • Logo Design: (Idea Conceptualization, Identity Design Brand Rejuvenation & Re-branding) • B rand Collateral Design: (Signage systems, Packaging/Product Design, Annual Reports, Call cards, Letter Heads, Brochures, Corporate Communications, Point- of-sale Collateral, Magazines, Calendars, Newsletters, 1-on-1 marketing (Personalized), etc.) • W ebsite Development and Social Media Marketing: (Website and interactive Media Design, Content Development and Management) • Print Production: (Premium print on demand service, Environmental Graphics etc.) • P roduct Launch Campaigns: In an overcrowded and competitive market, a clear and well implemented brand strategy is a critical factor for commercial success.
WHY CHOOSE PRINTASSURE? We have several competitive advantages that make us suitable for your project. You need us when • Y ou want Creative Ideas that Stand out and stick with your audience: we stimulate creative ideas that stand out and stick with your audience. We provide a unique understanding of marketing logic informed by intuitive creative thinking. Our perspective allows us to craft ideas that make a lasting impact with your message. • W e translate ideas to real Solutions: We translate your brand strategy into unique visual and verbal expressions that resonate with all audiences. We aim to establish a perfect balance between strategy and design; we simplify complex brand strategies into clear, powerful messages and winning solutions. • W e design what communicates, not decorates: we create materials that influence your audience and further your mission, not just to look pretty. We use our understanding of strategic messaging and communication to design and make sense, and the result is more than a good-looking brand asset. It’s an effective one. We engage both the emotional and intellectual sides of your brand to cultivate informed advocacy. • Y ou want Flawless Execution: Our attention to details compels a quality assurance process which is observed always regardless of the project size and scope. Our experience in project management ensures that we will sweat the details and produce brand assets and solutions that exceeds expectations and instils delight in your consumers.
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Trademarks, by definition, must last well beyond the fashion of the moment.
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-Chermayeff & Geismar
CLIENTS WE HAVE BEEN OPPORTUNED TO WORK WITH The following pages contain a few projects we have created and implemented from conception to execution.
Case Study
CLIENT
SUCCESS STORY
“When Greenwich Trust Limited, one of the leading Issuing houses, Advisors, Stockbrokers and Management Consultants in the country needed to rebrand, they invited PrintAssure to assist them in the rebranding and refocusing exercise.�
Case Study
CLIENT
SUCCESS STORY
“This real estate company gave us one of our most challenging and exciting projects yet: to develop a visual identity that is world-class and unique in a very traditional industry. The result? An award-winning logo and a brand identity that sets the client apart from contemporaries in the marketplace.�
Case Study
CLIENT
SUCCESS STORY
“By creating this award-winning logo for the Isa Wali Empowerment Initiative, we were able to contribute to their success on many platforms, both locally and abroad.”
Case Study
CLIENT
SUCCESS STORY
“We were approached when Woodlands needed to create a new visual identity to compete favorably in the overcrowded guest house market in Lagos, and we delivered.”
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A distinctive identity is worth nothing unless you can protect it.
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-Robert Jacobs-Meadway, Ballard Spahr Andrews & Ingersoll
LOGOS At PrintAssure we pride ourselves in working with our clients from idea to final execution. In the following pages are few logos we have created for our numerous clients.
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Brands, like children, need to be fed and nurtured in order to grow.
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-Bart Crosby, principal, Crosby Associates
BROCHURES, ANNUAL REPORTS, CATALOGUES, ETC.
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Design is intelligence made visible.
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-Lou Danziger
MORE PROJECTS WE HAVE DONE
OUTLOOK: PrintAssure is Nigeria’s foremost Service Design Thinking (SDT) organization. At PrintAssure, we are a team of creative professionals with expertise in Branding and Brand Consultancy, Brand Management, Corporate Design, Print Production, Illustration and Creative Design, and Web Design. We are constantly evolving our processes, so our faithful and prospective clients can continue to expect great services and products from us. To find out how we can help position your brand effectively, give us a call today or visit our office. A: 19 Atinuke Olabanji Street, Ikeja. T: 08023128670 E: info@printassure.com W: www.printassure.com
PrintAssure! Nigeria’s foremost Brand Asset management company fuses marketing intelligence and creative problem solving to produce the most creative, memorable and effective communications possible for our clients. We are a service design thinking company with the capacity to develop brands that succeed globally and engage locally. Our aim is to always go beyond the expectations of the most demanding clients with a uniquely authentic and memorable voice that stands out of the crowd.
Tel: 234 802 312 8670 www.printassure.com www.printassure.com