Ayla Castle Hills Brand Guide

COMPREHENSIVE STYLE GUIDE

Inside, you’ll find everything you need to stay true to the Ayla at Castle Hills brand. It is full of tools and inspiration that guide the look and feel of your internal and external marketing communications.

Whether you are part of the onsite team or an executive, this book has what you need to present beautiful brand communications across key touch points, consistently and effectively, each time.

CONTENTS

STORY BEHIND THE BRAND

APPROVED USAGE OF THE LOGO

TYPOGRAPHY STORY

COLOR PALETTE

STOCK PHOTOGRAPHY

TEXTURES AND PATTERNS

BRAND COPY GUIDELINES & RESOURCES

SAMPLE COLLATERAL

STORY BEHIND THE

BRAND

Ayla at Castle Hills brand design enhances the modern restoration efforts made while respecting the established community.

Residents enjoy the convenient location in Uptown San Antonio, while feeling ecstatic at the end of a day to retreat to their quiet home in the nestled Castle Hills neighborhood.

The look in the following pages outlines the exploration of the brand and showcases youthful accent fonts, seamless patterns & family-friendly stock photography to reel in each and every prospect.

ORDINARY OUTDATED

Logos

APPROPRIATE USAGE

The logo should never appear smaller than 0.75” wide to maintain legibility.

The minimum clear space is defined by the “A” shape. This minimum space should be maintained as the logo is resized proportionately.

.5” TALL MINIMUM

UNACCEPTABLE USAGE

A few rules are necessary for maintaining the integrity of the brand. Don’t compromise the overall look of the logo by rotating, skewing, or distorting in any way - that includes adding unnecessary and unattractive test decorations like drop shadows and outlines. Here are a few examples of some ways you should never ever consider using the logo.

A. Do Not Use Any Unapproved Color

B. Do Not Rotate the Logo

C. Do Not Stretch or Skew

D. Do Not Add a Drop Shadow

E. Do Not Outline

F. Do Not Add Elements in the Clear Space

SECONDARY

Use the secondary icon in situations where there is less space that the main logo can’t fill.

ICON

Brand stamp that can be used as a creative element or as an overlay.

TAGLINE

The tagline can be used as a typographic, creative element.

A Nestled Beauty

PHOTO USAGE

The logo can be used in full color, all white, or all black. It can also sit handsomely on top of great photography, but be sure to place the logo on areas that have high contrast with the design. Do not obscure details of the photograph, such as faces or objects.

Typography

SYNCOPATE REGULAR

CAPS

HEADLINE GOES HERE

ABORETO ALL CAPS

LARGER HEADLINE

KARLA REGULAR

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ROUSTED

BRONZE

HEX : #98581E

RGB: R 152, G 88, B 30

CMYK: C 27, M 72, Y 100, K 18

PMS: 2020 C

COBALT

HEX : #113643

RGB: R 17, G 54, B 67

CMYK: C 98, M 66, Y 53, K 48

PMS: 309 C

COTTON

HEX : #F8F6F8

RGB: R 248, G 246, B 248

CMYK: C 2, M 2, Y 1, K 0

PMS: 000 C White

AZURE

HEX : #4B7B8A

RGB: R 75, G 123, B 138

CMYK: C 80, M 38, Y 37, K 6

PMS: 7697 C

ONYX

HEX : #302C23

RGB: R 48, G 44, B 35

CMYK: C 63, M 62, Y 73, K 67

PMS: Black 2 C

Please Note:

Pantone swatches are an estimate. Please check with each printer for a more accurate match per item.

Photography

THE VIBE

The photography selected for the community showcases all lifestyle elements of the community. There is a mix of both photography with people that meets fair housing requirements along with detail shots. These can be used together to paint a picture of what it is like to be a resident.

COLOR OVERLAYS

The use of filters should only be utilized as an overlay on stock photography photos. All filters should be applied only to a black and white photo.

STAMP ON PHOTOS

The use of a stamp overlay should be applied only to a photos with color overlays.

Patterns &Textures

PATTERN VARIATIONS

OIL PAINT

LEAF

ICON

HOME MADE FOR YOU

MODERN APARTMENTS IN CASTLE HILLS

Perfectly placed in the beloved Castle Hills neighborhood of San Antonio, TX, Ayla at Castle Hills offers some of the largest floor plan options around ranging from newly renovated one, two, and three-bedroom apartments and townhomes. We provide the ideal balance of convenience to the bustling city and a quiet, serene environment for you to retreat to everyday.

Our community features exceptional family-friendly amenities such as our playground area and the largest olympic style swimming pool in the neighborhood. Cook up a meal for your friends in your cozy dining area or invite them over for a BBQ in one of our many picnic areas. Our community is surrounded by beautiful lush oak trees that sets us apart from the noisy city.

At Ayla at Castle Hills, we believe you deserve a life of serenity and true comfort, so we created the ideal place for you to experience life unbothered.

A Nestled Beauty

LIVE NEAR IT ALL

CHOOSE AYLA AT CASTLE HILLS

Explore the best of what San Antonio, TX has to offer and come home to Ayla at Castle Hills, featuring modern amenities within your residential retreat.

Enjoy close proximity to major highways such as Northwest Loop 410, US Highway 281, and Interstate 10, giving you easy access to premier shopping, dining, and entertainment. Practice your swing at The Quarry Golf Course, or catch a flick at Alamo Drafthouse Cinema Park North. Shop your favorite retailers at Northstar Mall or The Quarry and grab groceries on your way home at your local H-E-B just down the block. Commuting to and from the Medical Center and Downtown San Antonio has never been easier. When you choose to live at the nestled beauty, Ayla at Castle Hills, you will finally discover an unmatched combination of convenience and everyday comfort.

ALL IN THE DETAILS

MODERN AMENITIES AND SPACIOUS PLANS

Allow yourself to experience life unbothered when you live at Ayla at Castle Hills, where we strive to create your own residential retreat. Within our newly renovated studio, one, two, and three-bedroom apartments and townhomes, you’ll enjoy our oversized floor plans equipped with dishwashers in each space. Select units include washer and dryer connections, hardwood floors, and faux hardwood flooring. Channel your interior design style by personalizing your space - the perfect blank canvas.

Our community boasts one of the largest olympic sized swimming pools in the neighborhood that is destined to be your next favorite hang out spot. Accomplish your next fitness goal at our brand new fitness center. Accompany your furry friend to some socializing at the dog park and drop by the pet care center to clean off those muddy paws.

We cover all your bases at Ayla at Castle Hills, so you can focus on what matters to you most, whether that’s accomplishing a new goal or starting a family.

Relax. You’re Home.

COMMUNITY AMENITIES

• Clubhouse

• Brand New Gym

• Olympic Style Swimming Pool

• Picnic Areas with BBQ Pits

• Playground Area

• Dog Park

• Pet Care Center

• Three On-Site Laundry Facilities

APARTMENT FEATURES

• Oversized Floor Plan Options

• Private Patios

• Fireplace *

• Hardwood Floors *

• Carpet

• Washer and Dryer Connections *

• Dining Room

• Dishwasher

• Windows Coverings

• Air Conditioning

• High Speed Internet Access

• Smoke Free Community

*Select Apartments

THIS STYLE GUIDE HAS BEEN CREATED BY

WATCHYOURBUSINESSSPROUT.COM

866.408.2418

HELLO@WATCHYOURBUSINESSSPROUT.COM