5258
2
3
4
Sprouts’ value proposition attracts a customer base that is much broader than that of traditional health food or specialty stores. Studies show that the Sprouts customer is well educated, interested in healthful eating, and eager to save money and spend wisely.
Source: Kurt Salmon Consumer Segmentation Study, March 2014
5
Our main advertising vehicle in all regions. This full-color circular, typically 4 pages long, has been re-designed to make it brighter, cleaner and easier to read, with clear images, prices and product descriptions that allow customers to view the week’s specials. The Sprouts circular is distributed to approximately 13 million households per week. Contact your Category Manager for details
6
Our newly re-designed monthly sales flyer is another great vehicle for you to showcase your products. Available in-store and online, it reaches approximately 500,000 customers per month. All of the featured products are on sale for the entire month. The flyer has been expanded to 24 pages, leaving ample room for product photos and descriptions.
Contact your Category Manager for details
7
TPR
• Highlight your product with focused attention at the point of sale with our Bountiful Bargain promotional tags! • A great option for items that may need extended promotions and visibility beyond the Weekly Ad Circular or Deals of the Month Flyer.
Sensitive Pricing
• Sprouts Sensitive Pricing as a yearlong promotion that includes shelf tags.
Special Promotions
• Work with your Category Manager for custom in-store promotions.
8
Merchandising Displays • To assure maximum exposure of your product, Sprouts offers off-shelf displays for optimum placement positioning. Endcaps, POD displays, bunkers, shippers, and crate displays present optimal exposure in high traffic locations – a great way to reach the most customers!
Contact your Category Manager for details
Sprouts Farmers Market’s monthly eNewsletter (digital only; no print copies available) is the go-to place for food tips, recipes and new product information. It also informs shoppers of our online webinars and promotions, and includes two exclusive, high-value coupons for our most interesting items. Distribution is approximately 500,000 inboxes, with open and click-through rates well above industry average. All of our In a Nutshell subscribers have opted in – we do not pay for monthly eNewsletter subscribers. In a Nutshell is a great way to reach Sprouts’ growing network of loyal online followers, while positively increasing brand exposure and conversion.
What we’ll need from you To participate in Sprouts’ monthly eNewsletter, brands must provide a free or high-value, dollar-off or percent-off offer (priority placement based on best offer value and product relevance). As a partner in Sprouts’ monthly eNewsletter brands will receive two placements; the first, the offer and the second, a click through to a “Meet the Brand” article on sprouts.com.
9
Each Tuesday, an electronic version of the weekly ad is sent to more than 300,000 Sprouts subscribers. This is a great vehicle to target customers, as our weekly specials email can segmented by store, region or ad version. Perfect for testing out an offer or introducing new products with limited availability!
What we’ll need from you To participate in Sprouts’ Weekly Specials email, brands must provide an offer. Examples of offers Sprouts looks to provide can be found on sprouts.com/coupons.
10
With more than 1,000,000 fans across all Sprouts Facebook pages, there’s never been a better time to cross-promote with Sprouts on social media.
Social Content
Have a unique story to tell about your product? Want to show Sprouts fans what they can do with it in a recipe or DIY? Tell us about it by emailing a few bullet points to danafrom@sprouts.com for consideration to be included in our monthly content mix on social. Note: We work 45 days out, but can be flexible if your message ties well with our current content theme or upcoming sales.
Custom Promotions
Sprouts marketing and sales teams strategically select vendor partners for 5-6 large-scale, customized sweepstakes and contests on social media throughout the year based on the following vendor requirements: Most Relevant to our Editorial Calendar Attractive Prize Offering Complete and Timely Prize Fulfillment Vendor Funded Offers for Facebook & Email Quality Content Provided for Sharing on Social & Website Cross-Promotional Posts on Social Media
11
Newsfeed Sweepstakes
Available on Sprouts Facebook Page once per month. This includes a single Facebook post that encourages commentary about your product for a chance to win a prize sponsored by your brand/product. The requirements to participate are: Relevance to our Editorial Calendar/Content Theme Unique or New Product Attractive Prize Valued Under $500
Facebook Offer
Sprouts offers one vendor coupon on our Facebook Page each month. To participate, your brand/product must provide an attractive, high-value, dollar-off or percent-off offer (priority placement based on best offer value and product relevance) and fund the cost of redemptions.
12
Sprouts is always excited to partner with brands on recipes and featured content for the Sprouts website.
What we’ll need from you
Digital Coupons To provide a digital offer to sprouts customers please see sprouts.com/coupons for examples of offers Sprouts looks to provide. Digital offers typically have a 1 to 4 week valid period.
Recipe on Sprouts.com To have a recipe on sprouts.com brands need to provide ingredients, instruction and a high-quality image of the recipe. Note: Including a recipe on sprouts.com may depend on your brand’s use of other partnership offerings.
Featured Article on Sprouts.com To have an article on sprouts.com brands must provide a general content outline or full article to be reviewed and curated by Sprouts’ Marketing Team. Our Marketing Team recommends tying your content in to a key dietary attribute if possible. Attributes highlighted on sprouts.com include Gluten-Free, Organic, Non-GMO, Vegetarian/Vegan, Soy-Free, Nut-Free, Dairy-Free, Kosher, Vitamins & Supplements, Recipes/DIY or Health & Nutrition. Images are appreciated. Link backs to a brand’s website will be inserted. Note: Including a feature article on sprouts.com may depend on your brand’s use of other partnership offerings.
13
Sprouts participates in community and professional events across the country – jump on board! Extend your presence outside of Sprouts’ walls with samples, coupons and prizes that can be shared in a variety of locally performed events. Even join us at select events! Simply express your interest in joining us on-site, with your geographic availability, and our team will reach out to you whenever possible.
Friendly Neighbor Coupon Booklets
Event Samples or Full-Size Swag Bag Items What we’ll need from you Your brand/product must provide a minimum of 200 samples of any given SKU mix. Send to the appropriate contact at the designated location.
14
On a quarterly basis, Sprouts reaches out to our professional neighbors with exclusive coupon booklets. These are grab-and-go, snack or fast-food alternative items designed to drive traffic into the store.
What we’ll need from you
Your brand/product must provide an attractive, high-value, dollar-off or percent-off offer (33% off or better, including BOGO) and fund the cost of redemptions.
Join us as we “sprout” up all over the country! Participate in Sprouts Grand Opening festivities through a variety of activities:
What we’ll need from you
Coupons
Feature your product in the Grand Opening day bounceback booklet gifted to more than 200 lucky customers. Items change annually. Your brand/product must provide a free offer.
Prizes
Demos
Gift your awesome swag to our newest customers! Electronics, sporting equipment, trips, a year’s supply of product (in the form of coupons), and more – we’ll raffle them off during the Grand Opening period.
If you are a part of Sprouts’ local program, sample your products at the preview party the Tuesday prior to opening (for the preview party or the after-opening schedule sign up with Direct Demos & Merchandising – see page 18 for contact info).
If you have fabulous items to share during the Grand Opening period, email Ryann Haenel at ryannhaenel@sprouts.com so the Team is aware of the item’s availability. We’ll need to know when and how the item will be made available to the winning customer (in-store or via fulfillment afterwards). Please note that any corresponding displays or additional product that may be ordered to support the item is coordinated through the Category Manager. Also, be aware that the manufacturer or broker is responsible for any applicable tax paperwork for all gifts worth more than $599.
All demos are coordinated through Direct Demos & Merchandising, so all you have to do is confirm your attendance with them. Include the following information: name of on-site representative(s), product name, all applicable SKUs. On the day of the event, your team must show up at least an hour before the event is scheduled to begin, and you must provide your own supplies, including table, samples, spoons, napkins, etc.
15
Sprouts offers free, cutting-edge health and wellness events both in-store and online. You’ll find new educational workshops and health clinics in select stores every month as well as live wellness webinars on hot topics right at your fingertips! These free events provide an opportunity for our customers to interact with nutritional experts, such as doctors, authors, food scientists, product formulators and chefs.
Online Wellness Webinars
Contact Janet Little at janetlittle@sprouts.com
16
Coming in 2015!
Build momentum by getting it into the hands (and mouths) of those who are on the front lines every day: Sprouts team members! Vendor partners can create brand advocates by offering Sprouts in-store team members a free sample of their product through automatic coupons. Share new items, new flavors or line extensions with “Sprouties” as soon as items are on the shelves. Coupons will be automatically loaded onto team member discount cards, with no printed coupons. This means immediate savings for the team member, and reduced paper waste.
Offers can be targeted and limited Geographically target who receives your offer – if you’re a local product or in test at select locations Coupons are one-time use only Set a cap on how many times an offer is redeemed Your brand/product must provide a free coupon offer and fund the cost of redemptions.
Contact Amber Chapman at amberchapman@sprouts.com
17
DDM – 1-877-560-DEMO Grand Openings Holiday Tastings Gluten Free Fair Super Bowl Tasting Newly Sprouted Products Trial Increase Please reach out to Alana at Direct Demos for more details and pricing alana@directdemos.com or 877-560-DEMO
18