INTRODUCTION

Effective provider communication education is central for approaches on increasing vaccination rates vaccine hesitancy. Communication parent/patient has been important vaccine decision-making and reasons why parents changed accept vaccines. Effective approaches be open, honest, and comprehensive include patient education, communicating effectively with parents, providing ways to describe scientific concepts to a nonscientific audience, and suggests answers to questions frequently asked by parents/patients.

Addressing Bias

§ It is important to consider that cognitive biases do not indicate that someone is irrational- it merely indicates that actions may not line up with thoughts and beliefs. Parents who chose not to vaccinate their children may harbor powerful cognitive biases that can lead to responses that may seem counterintuitive to what we know every patient/parent wants for themselves and their children.

§ Providers have the ability to breakdown some of these biases by going thru some of the tips presented here . Regardless of the motivation not to vaccinate, providers must present clear, consistent, and transparent information so that patients and their families can make informed decisions.