PRE-BUNKING

¡ Pre-bunking is often referred to as social inoculation. Just like vaccines increase people’s resistance to a particular pathogen, social inoculation does the same thing but increases people’s resilience and resistance to misinformation and to manipulation, media manipulation techniques that they may be exposed to, as they go about in their everyday lives

¡ Pre-bunking is a process of debunking misinformation before it strikes, which means that the falseness or hollowness of a concept or belief is exposed. Disinformation techniques can include actively lying, utilizing misleading tactics, or knowingly providing false interpretations of data and sources. Pre-bunking, also called inoculation, makes people resilient to misinformation, which is spread unknowingly, and disinformation, which is spread with intent to confuse.

Vaccine Literacy And Misinformation

Case study of a program to increase literacy about HPV vaccination in Denmark

In response to negative media reports concerning the safety of the human papillomavirus (HPV) vaccine and a decline in the number of teenage girls getting it, Denmark's health authorities launched a media campaign to restore public confidence. Using data from surveys and focus groups with parents concerned about the HPV vaccination, health authorities found that there were a lot of things the parents didn't know about the vaccine, and they were able to design the campaign accordingly. In the year following the campaign, HPV vaccination doubled compared to the year before.

Topic Three

Monitoring and evaluation