Q1 2015 Report 1
Welcome to the quarter one report We kicked off the year with our smoking cessation campaign, run in partnership with the Health Services Executive (HSE). The campaign highlighted our readers’ concerns about ‘social smoking’ as over 30,000 young people read our article on the subject. Knowing this is an issue for our readers will help inform how we approach 2016’s campaign. We also ran our Health Hack: Healthy Living campaign in January to tap into the new year resolutions and appetite amongst our readers to kickstart new healthier lifestyle routines. In Q1, 2015 the team partnered with our good friends at Twitter to launch our Online Safety Hub, a set of easy guides to safety, security and privacy online. Held at Twitter’s EMEA HQ, the event was hosted by Dave Cronin from Beat102103 and featured contributions from Minister of State Aodhan O’Rioirdain and YouTuber Melanie Murphy. The hub can be accessed at SpunOut.ie/OnlineSafety - take a look! ‘Til next month, all the best, Ian Power, Executive Director.
Ian
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John
Oisin
Tricia
Marie
Cian
Maire
Niamh
Sarah
Alan
Andie
Jack
Keyla
ďƒ¤ How we did in Quarter 1 3
Our visitors in quarter one A really solid quarter with a huge growth spurt. This is the first time we have reached over 300,000 visits in a quarter (outside 2013) and we can largely thank a winning combination of great content from editorial along with great promotion on our social media channels. We are on track for a truly special 2015, with record traffic like this we could hit 1,000,000 by November.
308,052
website visits
1.53
619%
pages per visit
471k
pages views
562%
8,728 hours on site
44%
5230%
635%
Traffic sources
mobile share 554%
246k unique users
bounce rate
531%
53%
5240%
32% 31% 22% 7% 6% 2% Google Adwords
Google Search
Direct
Referral
All data compared against Q1 2014. A change in our definition of bounce has lead to counting visits which engage with the content more as not being bounce traffic which is more useful to us than only considering visitors who visit more than one page. Expect this to show a fall in bounce throughout 2015. Pages per visit will track usage of website with more than one page being consumed with bounce being reflective of countent with less engagement.
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Social media in quarter one The first quarter in 2014 was the best ever for SpunOut.ie’s social media channels, with an impressive high of 112,406 sessions entering the website via Facebook and Twitter. This number was up 491% from the first three months in 2014, so it is clear that real progress is being made in reaching more and more young people by effective use of social media as a traffic acquisition tool.
36%
5491%
of readers came from social media
85%
15%
25,648 followers
12,800 followers
13,540 views
96,085 visits to site
16,082 visits to site
25,680 mins viewed
1,433 new followers
4,480 retweets/favs
799 subscribers
107k engagements
1,170 new followers
+8 new videos 5
Editorial in quarter one Q1 saw 2015’s editorial calendar kick into gear with the development of some really exciting new areas. With the Online Safety Hub, we created content that meets a core need for our demographic with an exciting and innovative resource. We greatly expanded the quantity and quality of our quit smoking content. We also saw an amazing volume of opinion pieces from contributors coming through, ensuring SpunOut’s editorial content remains by young people, for young people.
161 pieces of content were created in quarter one
70
40
opinion articles
6
action articles
20
16
online safety hub articles
life articles
13
smoking articles
2
health articles
Top Five
Videos Made
Areas worked
1. Social Smoking 2. Sample Cover Letter 3. Impress with a snazzy CV 4. Sexting 5. Snapchat
Smoking Best time to quit smoking is now
Know your rights - 8 articles
Online Safety Hub Trailer, Two Speeches & Roundup video
Lone parents20 articles
Work CV Tips and Cover Letter Tips
19 articles - Sleep Campaign
Youth engagement in quarter one Dublin Cork
SpunOut,ie was on the road with it’s Quit Smoking campaign, working with lots of young bloggers and youth proofing the launch of the Online Safety Hub.
16
outreach events
1,356
young people reached
31
young people consulted (15 online safety, 16 lone parents)
Outreach
Youth Engagement
Consultation
The “Quit” smoking saw SpunOut. ie. on campuses working to help young people rethink smoking.
Quarter 1 saw SpunOut.ie working with a variety of groups from Fast Track to IT to the Tipperary Regional Youth Service
SpunOut.ie worked with a group of lone parents around the development of content specifically address their needs.
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Our staff in quarter one This month saw our staff writer Sarah Doran leave us for new exciting adventures across the pond in London where Sarah is now writing for the team at ‘Radio Times’. Marie Rowland who joined us on a three month contract left in February and has since gone travelling around Europe. We hope to get to work with these two fabulous writers again in the future. Our two in-house volunteers this quarter were Keyla and Andy. Andy helped us out with the Online Safety Hub launch and Keyla was over from Boston on a study exchange and work programme and supported the efforts of our awesome editorial team while she was here. Best of luck to our four awesome former colleagues.
Sarah Doran Staff Writer Left in January
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Maire Rowland Staff Writer Left in February
Keyla Gomez Intern Joined in March
Andy O’Dell
Work Experience February
ďˆ’ Projects in quarter one 9
Quit Smoking Campaign SpunOut.ie’s “Quit” campaign focused on supporting the HSE’s campaign by focusing specifically on young people. With content and outreach specifically tailored to meet young people’s needs, SpunOut.ie supported thousands of young people to start thinking about their quit journey.
pageviews on smoking content
increase in views to smoking content compared to 2014
colleges visited during campaign
45,000 2,300%
10
8
sms
quit smoking service developed
1,200
people engaged through outreach
30
hard-to-reach young people engaged in workshops
“Thinking of giving up smoking? Now is the time to do it! Great new campaign by our friends @ SpunOut #Quit15” @gregodonoghue
“Cant wait to have this campaign down in @ucc next week! Great work!” @UCCSUWelfare
Survival Guide to Life Reprint SURVIVAL RVIVAL GUIDE SU
GUIDE
to life
The ‘SpunOut.ie Survival Guide to Life’ is a 160-page book written and produced in-house and was published on April 2nd 2014 at an event in the IFI Dublin. This reprint was comissioned in March 2015 and hopes to add some more content to a few chapters, fix a few design issues the first version had satisfy the over 1,200 copies already pre-ordered.
3
144
5,000
May
chapters have been reworked with new content
page count for the new version
copies will be printed (TBC)
expected date of release for version 2
You can pre-order the book now for free! It’s also available in Paperback, and on Amazon Kindle, Apple iPad/Mac and Android. 11
Online Safety Hub
The online safety hub was developed as a one stop shop for the vast amount of online safety content on SpunOut.ie. The project involved developing all new content as well as revamping some of our existing content. A new landing page was developed to host all the content and provide a cleaner, more engaging manner of discovering content. The project was launched in the Twitter European headquarters on February 2nd and was atttended by Minister Aodhán Ó Ríordáin TD.
15,000+ pageviews on safety content
12
attended our launch at the Twitter HQ incl. Minister Aodhán Ó Ríordáin
pieces of content generated for campaign
50+
33
new
landing page developed for campaign
partners
worked with partners to fact check all new content
“Lots of useful information on @SpunOut Online Safety Hub - important to stay safe on the internet and when using apps. #SID2015” - @FitzgeraldFrncs Frances Fitzgerald, Minister for Justice and Equality
Mentioned on - FM 104, iRadio, Irish Times, Irish Examiner, Newstalk FM, Northern Side FM, Shannonside FM, Spin 1038 & Today FM.
See you in quarter 2! 13
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