http://DigitaDiploma.KnowCrunch.com
Professional Diploma in Digital & Social Media Marketing Dates
Class
Work Home Shop work
Instructor
Session Hours
Digital & Social Media Era The web 2.0 evolution and the impact on digital marketing, publishing, culture and business models 25-11-2015
0.5
AIVALIS
25-11-2015
1.0
AIVALIS
25-11-2015
1.0
AIVALIS
25-11-2015
1.0
POLITI
25-11-2015
1.0
AIVALIS
Welcome to digital & social media course, introductions The web, web 2.0 evolution, the digital marketing principles & characteristics Digital culture and online user's behavior, case studies The digital publishing freedom (content development & distribution) The long-tail marketing phenomenon (digital distribution and promotion)
Digital & Social Media Glossary Most important & essential terms of the digital world defined including examples & case studies 26-11-2015
1.0
KAZANELIS
26-11-2015
1.0
KAZANELIS
26-11-2015
1.0
KAZANELIS
26-11-2015
1.0
KAZANELIS
E-business & digital marketing definitions Web & email definitions Social media & social networks definitions Digital advertising definitions (display ads, google ads, social ads)
Landing Properties: Sites, Blogs, E-shops, Portals, Apps How to design, host, manage, maintain and make money from succesful web sites and apps 2-12-2015
1.0
AIVALIS
2-12-2015
1.0
AIVALIS
2-12-2015
1.0
AIVALIS
2-12-2015
1.0
AIVALIS
3-12-2015
1.0
AIVALIS
3-12-2015
1.0
AIVALIS
3-12-2015
1.0
AIVALIS
3-12-2015
1.0
AIVALIS
9-12-2015
1.0
AIVALIS
9-12-2015
1.0
AIVALIS
9-12-2015
1.0
9-12-2015
Web sites design & development fundamentals: what it takes to have a succesful web site with case studies Web sites design & development process: brief, process, action plan, costs and using templates (free & paid) Hands-on exercise: set the web site structure for a company Role playing exercise: selling web sites design services and managing client's accounts for web design services Portals & blogs fundamentals: how to be a succesuful publisher on line and make money with case studies Web content management systems (CMS): what is available for free E-shops & e-commerce fundamentals: how to start a succesful online shop with case studies E-shops & e-commerce operation: how to run a succesful online shop E-shops & e-commerce platforms: best platforms and plugins available (free & paid) Mobile apps fundamentals: what it takes to have a succesful mobile app on any app store with case studies The web & mobile revenue models and different ways to make money online with case studies Role playing exercise: selling online advertising and managing client's accounts for advertising
AIVALIS 1.0
AIVALIS
Search Engine Optimization On-site optimization fundamentals & the off-site activities for your site & app to achieve amazing search results 10-12-2015
1.0
AIVALIS
10-12-2015
1.0
AIVALIS
10-12-2015
1.0
AIVALIS
10-12-2015
1.0
AIVALIS
16-12-2015
1.0
AIVALIS
16-12-2015
1.0
KAZANELIS
16-12-2015
1.0
AIVALIS
16-12-2015
1.0
AIVALIS
On-site search engine optimization essentials for web sites (S.E.O.) On-site search engine optimization essentials for web sites (S.E.O.) On-site search engine optimization essentials for web sites (S.E.O.) On-site search engine optimization essentials for web sites (S.E.O.) On-app search engine optimization essentials for mobile apps & app stores (A.S.O.) Off site search engine optimization activities & reputation management for web sites and apps (S.E.O. & A.S.O) Hands-on exercise: on-site optimization check-up for a web site Hands-on exercise: on-site optimization keywords writing for a web site
Content Marketing Finding, creating, customizing, curating and using different content for your digital marketing activities 17-12-2015
1.0
AIVALIS
17-12-2015
1.0
AIVALIS
17-12-2015
1.0
ZOULOVITS
17-12-2015
1.0
POLITI 10.0
10.0
Content importance, content sources & providers (free & paid) Content importance, content sources & providers (free & paid) Content legal & copyright issues Content usage, customization and curation for blogging, social media, astroturfing with case studies Assessment: locate and evaluate one (1) corporate web site or one (1) e-shop and prepare a report with structural, SEO and content improvements
Social Media & Social Networks Biggest & important social media & social networks, features, tips & tricks, personal & business use, case studies 13-1-2016
1.0
PASCHOPOULOS
13-1-2016
1.0
PASCHOPOULOS
13-1-2016
1.0
13-1-2016
PASCHOPOULOS 1.0
14-1-2016
1.0
14-1-2016
1.0
14-1-2016
PASCHOPOULOS PASCHOPOULOS PASCHOPOULOS
1.0
PASCHOPOULOS
14-1-2016
1.0
PASCHOPOULOS
20-1-2016
1.0
PASCHOPOULOS
20-1-2016
1.0
20-1-2016
PASCHOPOULOS 1.0
PASCHOPOULOS
20-1-2016
1.0
PASCHOPOULOS
21-1-2016
1.0
AGELATOU
21-1-2016
1.0
AGELATOU
21-1-2016
1.0
AGELATOU
21-1-2016
0.5
PASCHOPOULOS
21-1-2016
0.5
PASCHOPOULOS
27-1-2016
1.0
27-1-2016
PASCHOPOULOS 1.0
PASCHOPOULOS
27-1-2016
0.5
PASCHOPOULOS
27-1-2016
0.5
PASCHOPOULOS
27-1-2016
0.5
PASCHOPOULOS
27-1-2016
0.5
PASCHOPOULOS
Facebook Facebook Facebook Hands-on exercise: set-up and customize a Facebook page Twitter Twitter Hands-on exercise: set-up and customize a Twitter account Google+ & Google My Business YouTube YouTube Hands-on exercise: set-up and customize a YouTube channel Foursquare & Swarm LinkedIn LinkedIn LinkedIn Tumblr Quora Pinterest Hands-on exercise: set-up and customize a Pinterest account & board Instagram Flickr Reddit SlideShare
Social Media Management & Community Building Building and managing large communities on social media & networks to support your marketing & media mix 28-1-2016
1.0
AIVALIS
28-1-2016
1.0
AIVALIS
28-1-2016
1.0
28-1-2016 3-2-2016
1.0
3-2-2016
1.0
3-2-2016 3-2-2016
AIVALIS 1.0
AIVALIS PASCHOPOULOS PASCHOPOULOS
1.0 1.0
PASCHOPOULOS AIVALIS
Social media community building strategy & action plan Social media community building strategy & action plan Social media community building do’s & don’t’s with case studies Hands-on exercise: set a community building action plan for a brand Social media community building specifications for Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr Social media community building mashup tools (free & paid) Hands-on exercise: Hootsuite Social media community building tactics for crisis management, sales, customer care with case studies
Mobile Marketing Using mobile channels & tools to support your business operation or marketing mix, the cost, metrics, vendors 4-2-2016
1.0
PASCHOPOULOS
4-2-2016
1.0
PASCHOPOULOS
4-2-2016
1.0
4-2-2016
PASCHOPOULOS 1.0
PASCHOPOULOS
SMS marketing & platforms (free & paid) Using apps or games for different business & marketing needs with case studies Creative location targeting campaigns on mobile with special ads with case studies Hands-on exercise: form a basic mobile marketing strategy for a brand
Ε-Mail Marketing Using e-mail campaigns & tools to support your business operation or marketing mix, the cost, metrics, vendors 10-2-2016
1.0
PASCHOPOULOS
10-2-2016
1.0
PASCHOPOULOS
10-2-2016
1.0
10-2-2016
PASCHOPOULOS 1.0
PASCHOPOULOS
Ε-mail newsletters fundamentals, direct & viral emails Using e-mail newsletters or viral e-mails for different business & marketing needs with case studies Ε-mail newsletter platforms (paid or free) Hands-on exercise: form a basic e-mail marketing strategy for a brand
Digital & Social Media Advertising Campaigns Running campaigns on different digital channels for different marketing goals, the cost, metrics, vendors 11-2-2016
1.5
AIVALIS
11-2-2016
1.5
SOTIROPOULOS
11-2-2016
1.0
AIVALIS
17-2-2016
1.0
TSILIGIRIAN
17-2-2016
1.0
TSILIGIRIAN
17-2-2016
1.0
TSILIGIRIAN
17-2-2016
1.0
TSILIGIRIAN
18-2-2016
1.0
TSILIGIRIAN
18-2-2016
1.0
TSILIGIRIAN
18-2-2016
1.0
TSILIGIRIAN
18-2-2016
1.0
TSILIGIRIAN
24-2-2016
1.0
TSILIGIRIAN
24-2-2016
1.0
TSILIGIRIAN
24-2-2016
1.0
TSILIGIRIAN
24-2-2016
1.0
TSILIGIRIAN
Web display advertising fundamentals on portals, blogs, apps, networks with case studies Affiliate marketing for merchants (brands) with case studies Astroturfing & reputation management on blogs, forums and marketplaces Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search & display advertising fundamentals (ad words/paid search/S.E.M.) Google search & display advertising fundamentals (ad words/paid search/S.E.M.) Google search & display advertising fundamentals (ad words/paid search/S.E.M.) Google search & display advertising fundamentals (ad words/paid search/S.E.M.)
25-2-2016
1.0
PASCHOPOULOS
25-2-2016
1.0
PASCHOPOULOS
25-2-2016
1.0
PASCHOPOULOS
25-2-2016
1.0
PASCHOPOULOS
2-3-2016
1.0
PASCHOPOULOS
2-3-2016
1.0
PASCHOPOULOS
2-3-2016
1.0
PASCHOPOULOS
2-3-2016
1.0
PASCHOPOULOS
3-3-2016
1.0
AIVALIS
3-3-2016
1.0
POLITI
3-3-2016
1.0
AIVALIS
3-3-2016
1.0
Hands-on exercise: form a Google advertising strategy and create a campaign, ad groups and keywords for a brand Hands-on exercise: form a Google advertising strategy and create a campaign, ad groups and keywords for a brand Hands-on exercise: form a Google advertising strategy and create a campaign, ad groups and keywords for a brand Hands-on exercise: form a Google advertising strategy and create a campaign, ad groups and keywords for a brand Facebook advertising fundamentals & insights with case studies Facebook advertising fundamentals & insights with case studies Facebook advertising fundamentals & insights with case studies Facebook advertising fundamentals: Power Editor Twitter advertising fundamentals & insights with case studies LinkedIn advertising fundamentals & insights with case studies Digital & social advertising market & industry value chain Hands-on exercise: form an advertising strategy & budget for a brand on Portals, Google and Facebook
AIVALIS
Digital & Social Media Analytics Monitoring statistics, insights, understanding results, pivoting your strategy for better KPIs, generating reports 9-3-2016
1.0
PANTAZIS
9-3-2016
1.0
PANTAZIS
9-3-2016
1.0
PANTAZIS
9-3-2016
1.0
PANTAZIS
10-3-2016
0.5
PASCHOPOULOS
10-3-2016
0.5
PASCHOPOULOS
10-3-2016
1.0
PASCHOPOULOS
10-3-2016
1.0
10-3-2016
Google web analytics fundamentals with case studies Google web analytics fundamentals with case studies Google web analytics hands on Google web analytics hands on Facebook insights with case studies Twitter insights with case studies Web & social media reputation monitoring with case studies Web & social media reputation monitoring tools (paid or free) Hands-on exercise: generate a complete report from analytics, insights, monitoring for a brand
PASCHOPOULOS 1.0
PASCHOPOULOS
Digital & Social Media Marketing Channels All digital & social channels, tools and campaigns compared for different marketing goals & KPIs 16-3-2016
1.0
AIVALIS
Landing properties compared: web sites, micro sites, blogs, mobile apps, budget, services & vendors costs, the value for money
16-3-2016
1.0
AIVALIS
16-3-2016
1.0
AIVALIS
Social media community building compared per social site: services & vendors costs, the value for money Advertising campaigns compared: ads on display, Google, social, mobile, astroturfing, budget, services & vendors costs, the value for money Hands-on exercise: set the budget for a brand for all available digital & social media channels
16-3-2016
1.0
AIVALIS
Digital & Social Media Conversions & Performance Marketing Focusing on KPIs, growth hacking, performance and conversions by optimizing all channels & tools 21-3-2016
1.0
ZORTIKIS
21-3-2016
1.0
ZORTIKIS
21-3-2016
1.0
ZORTIKIS
21-3-2016
1.0
ZORTIKIS
Evaluating metrics, working on KPIs for web & mobile properties, social communities and advertising campaigns with case studies Optimizing landing pages, e-mail & mobile marketing and advertising campaigns for better conversions Optimizing landing pages, e-mail & mobile marketing and advertising campaigns for better conversions Growth hacking & go to market tactics & methodology for faster results with case studies
Digital & Social Media Marketing Strategy & Plan All required goals, budget, tools, channels and steps connected in one detailed strategy & action plan 23-3-2016
1.0
AIVALIS
23-3-2016
1.0
AIVALIS
23-3-2016
1.0
KAZANELIS
23-3-2016
1.0
KAZANELIS
Digital & social media strategy 101 & plan, putting things together Digital & social media strategy 101 & plan, putting things together Hands-on exercise: explore the needs for a complete digital & social media strategy & action plan for for a brand Hands-on exercise: explore the needs for a complete digital & social media strategy & action plan for for a brand
Digital & Social Media Marketing Industry How digital market works, and how you can be a great digital & social media professional and thrive 24-3-2016
1.0
AIVALIS
24-3-2016
1.0
KAZANELIS
24-3-2016
1.0
AIVALIS
24-3-2016
1.0
AIVALIS 20.0
20.0
TEACHING HOURS: EXERSICES: TOTAL CLASS HOURS: EXTRA ASSESSMENTS:
Digital & social media international jobs & professions Digital & social media international services & value chain Greek digital & social media industry (agencies, media, events, associations) Summary of the digital & social media diploma, what's next, your digital marketing career Final assessment: form a complete digital & social media strategy & action plan for for a brand 98.5 22.0 120.5 30.0 http://DigitaDiploma.KnowCrunch.com