http://DigitaDiploma.KnowCrunch.com
Professional Diploma in Digital & Social Media Marketing Dates
Class
Work Home Shop work
Instructor
Digital & Social Media Era The web 2.0 evolution and the impact on digital marketing, publishing, culture and business models 12-1-2016
0.5
AIVALIS
12-1-2016
1.0
AIVALIS
12-1-2016
1.0
AIVALIS
12-1-2016
1.0
POLITI
12-1-2016
1.0
AIVALIS
Welcome to digital & social media course, introductions The web, web 2.0 evolution, the digital marketing principles & characteristics Digital culture and online user's behavior, case studies The digital publishing freedom (content development & distribution) The long-tail marketing phenomenon (digital distribution and promotion)
Digital & Social Media Glossary Most important & essential terms of the digital world defined including examples & case studies 15-1-2016
1.0
KAZANELIS
15-1-2016
1.0
KAZANELIS
15-1-2016
1.0
KAZANELIS
15-1-2016
1.0
KAZANELIS
E-business & digital marketing definitions Web & email definitions Social media & social networks definitions Digital advertising definitions (display ads, google ads, social ads)
Landing Properties: Sites, Blogs, E-shops, Portals, Apps How to design, host, manage, maintain and make money from succesful web sites and apps 19-1-2016
1.0
19-1-2016
1.0
AIVALIS AIVALIS
19-1-2016
1.0
AIVALIS
19-1-2016
1.0
AIVALIS
22-1-2016
1.0
AIVALIS
22-1-2016
1.0
AIVALIS
22-1-2016
1.0
AIVALIS
22-1-2016
1.0
AIVALIS
26-1-2016
1.0
AIVALIS
26-1-2016
1.0
AIVALIS
26-1-2016
1.0
26-1-2016
AIVALIS 1.0
AIVALIS
Web sites fundamentals: what it takes to have a succesful web site with case studies Web sites design & development: brief, process, action plan, costs and using templates (free & paid) Hands-on exercise: set the web site structure for a company Role playing exercise: selling web sites design services and managing client's accounts for web design services Portals & blogs fundamentals: how to be a succesuful publisher on line and make money with case studies Web content management systems (CMS): what is available for free E-shops & e-commerce fundamentals: how to start a succesful online shop with case studies E-shops & e-commerce operation: how to run a succesful online shop E-shops & e-commerce platforms: best platforms and plugins available (free & paid) Mobile apps fundamentals: what it takes to have a succesful mobile app on any app store with case studies The web & mobile revenue models and different ways to make money online with case studies Role playing exercise: selling online advertising and managing client's accounts for advertising
Search Engine Optimization On-site optimization fundamentals & the off-site activities for your site & app to achieve amazing search results 29-1-2016
1.0
AIVALIS
29-1-2016
1.0
AIVALIS
29-1-2016
1.0
AIVALIS
29-1-2016
1.0
AIVALIS
2-2-2016
1.0
KAZANELIS
2-2-2016
1.0
KAZANELIS
2-2-2016
1.0
AIVALIS
2-2-2016
1.0
AIVALIS
On-site search engine optimization essentials for web sites (S.E.O.) On-site search engine optimization essentials for web sites (S.E.O.) On-app search engine optimization essentials for mobile apps & app stores (A.S.O.) On-app search engine optimization essentials for mobile apps & app stores (A.S.O.) Off site search engine optimization activities & reputation management for web sites and apps (S.E.O. & A.S.O) Off site search engine optimization activities & reputation management for web sites and apps (S.E.O. & A.S.O) Hands-on exercise: on-site optimization work for a web site Hands-on exercise: off-site optimization plan & activities for a web site
Content Marketing Finding, creating, customizing, curating and using different content for your digital marketing activities 5-2-2016
1.0
AIVALIS
5-2-2016
1.0
AIVALIS
5-2-2016
1.0
TSILIAKOY
5-2-2016
1.0
POLITI 10.0
Content strategy, importance, content sources & providers (free & paid) Content strategy, importance, content sources & providers (free & paid) Content legal & copyright issues Content curation for blogging, social media & social networks, astroturfing with case studies Assessment: locate and evaluate one (1) corporate web site OR one (1) e-shop and prepare a report with structural, SEO and content improvements
Social Media & Social Networks Biggest & important social media & social networks, features, tips & tricks, personal & business use, case studies 9-2-2016
1.0
AIVALIS
9-2-2016
1.0
AIVALIS
9-2-2016
1.0
9-2-2016
AIVALIS 1.0
12-2-2016
1.0
12-2-2016
1.0
12-2-2016
AIVALIS PASCHOPOULOS PASCHOPOULOS
1.0
PASCHOPOULOS
12-2-2016
1.0
PASCHOPOULOS
16-2-2016
1.0
AGELATOU
16-2-2016
1.0
AGELATOU
16-2-2016
1.0
AGELATOU
16-2-2016
0.5
PASCHOPOULOS
16-2-2016
0.5
PASCHOPOULOS
19-2-2016
1.0
PASCHOPOULOS
19-2-2016
1.0
19-2-2016
PASCHOPOULOS 1.0
19-2-2016
1.0
23-2-2016
1.0
23-2-2016
PASCHOPOULOS PASCHOPOULOS PASCHOPOULOS
1.0
PASCHOPOULOS
23-2-2016
0.5
PASCHOPOULOS
23-2-2016
0.5
PASCHOPOULOS
23-2-2016
0.5
PASCHOPOULOS
23-2-2016
0.5
PASCHOPOULOS
Facebook Facebook Facebook Hands-on exercise: set-up and customize a Facebook page Twitter Twitter Hands-on exercise: set-up and customize a Twitter account Google+ & Google My Business LinkedIn LinkedIn LinkedIn Tumblr Quora YouTube YouTube Hands-on exercise: set-up and customize a YouTube channel Foursquare & Swarm Pinterest Hands-on exercise: set-up and customize a Pinterest account & board Instagram Flickr Reddit SlideShare
Social Media Management & Community Building Building and managing large communities on social media & networks to support your marketing & media mix 26-2-2016
1.0
AIVALIS
26-2-2016
1.0
AIVALIS
26-2-2016
1.0
26-2-2016 1-3-2016
1.0
1-3-2016
1.0
1-3-2016 1-3-2016
AIVALIS 1.0
AIVALIS PASCHOPOULOS PASCHOPOULOS
1.0 1.0
PASCHOPOULOS AIVALIS
Social media community building strategy & action plan Social media community building strategy & action plan Social media community building do’s & don’t’s with case studies Hands-on exercise: set a community building action plan for a brand Social media community building specifications for Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr Social media community building mashup tools (free & paid) Hands-on exercise: Hootsuite Social media community building tactics for crisis management, sales, customer care with case studies
Mobile Marketing Using mobile channels & tools to support your business operation or marketing mix, the cost, metrics, vendors 4-3-2016
1.0
PASCHOPOULOS
4-3-2016
1.0
PASCHOPOULOS
4-3-2016
1.0
4-3-2016
PASCHOPOULOS 1.0
PASCHOPOULOS
SMS marketing & platforms (free & paid) Using apps or games for different business & marketing needs with case studies Creative location targeting campaigns on mobile with special ads with case studies Hands-on exercise: form a basic mobile marketing strategy for a brand
Ε-Mail Marketing Using e-mail campaigns & tools to support your business operation or marketing mix, the cost, metrics, vendors 8-3-2016
1.0
PASCHOPOULOS
8-3-2016
1.0
PASCHOPOULOS
8-3-2016
1.0
8-3-2016
PASCHOPOULOS 1.0
PASCHOPOULOS
Ε-mail newsletters fundamentals, direct & viral emails Using e-mail newsletters or viral e-mails for different business & marketing needs with case studies Ε-mail newsletter platforms (paid or free) Hands-on exercise: form a basic e-mail marketing strategy for a brand
Digital & Social Media Advertising Campaigns Running campaigns on different digital channels for different marketing goals, the cost, metrics, vendors 11-3-2016
2.0
AIVALIS
11-3-2016
2.0
AIVALIS
15-3-2016
1.0
PANTAZIS
15-3-2016
1.0
PANTAZIS
15-3-2016
1.0
PANTAZIS
15-3-2016
1.0
PANTAZIS
18-3-2016
1.0
PANTAZIS
18-3-2016
1.0
PANTAZIS
18-3-2016
1.0
PANTAZIS
18-3-2016
1.0
PANTAZIS
22-3-2016
1.0
PANTAZIS
22-3-2016
1.0
PANTAZIS
22-3-2016
1.0
SOTIROPOULOS
22-3-2016
1.0
SOTIROPOULOS
Web display advertising fundamentals on portals, blogs, apps, networks with case studies Astroturfing & reputation management on blogs, forums and marketplaces Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search advertising fundamentals (ad words/paid search/S.E.M.) Google search & display advertising fundamentals (ad words/paid search/S.E.M.) Google search & display advertising fundamentals (ad words/paid search/S.E.M.) Affiliate marketing for Merchants (Brands) Affiliate marketing for Merchants (Brands)
29-3-2016
1.0
PASCHOPOULOS
29-3-2016
1.0
PASCHOPOULOS
29-3-2016
1.0
PASCHOPOULOS
29-3-2016
1.0
PASCHOPOULOS
5-4-2016
1.0
PASCHOPOULOS
5-4-2016
1.0
PASCHOPOULOS
5-4-2016
1.0
PASCHOPOULOS
5-4-2016
1.0
PASCHOPOULOS
8-4-2016
1.0
AIVALIS
8-4-2016
1.0
POLITI
8-4-2016
1.0
AIVALIS
8-4-2016
1.0
AIVALIS
Hands-on exercise: form a Google advertising strategy and create a campaign, ad groups and keywords for a brand Hands-on exercise: form a Google advertising strategy and create a campaign, ad groups and keywords for a brand Hands-on exercise: form a Google advertising strategy and create a campaign, ad groups and keywords for a brand Hands-on exercise: form a Google advertising strategy and create a campaign, ad groups and keywords for a brand Facebook advertising fundamentals & insights with case studies Facebook advertising fundamentals & insights with case studies Facebook advertising fundamentals & insights with case studies Facebook advertising fundamentals: Power Editor Twitter advertising fundamentals & insights with case studies LinkedIn advertising fundamentals & insights with case studies Digital & social advertising market & industry value chain Hands-on exercise: form an advertising strategy & budget for a brand on Portals, Google and Facebook
Digital & Social Media Analytics Monitoring statistics, insights, understanding results, pivoting your strategy for better KPIs, generating reports 12-4-2016
1.0
PANTAZIS
12-4-2016
1.0
PANTAZIS
12-4-2016
1.0
PANTAZIS
12-4-2016
1.0
PANTAZIS
15-4-2016
0.5
PASCHOPOULOS
15-4-2016
0.5
PASCHOPOULOS
15-4-2016
1.0
PASCHOPOULOS
15-4-2016
1.0
15-4-2016
PASCHOPOULOS 1.0
PASCHOPOULOS
Google web analytics fundamentals with case studies Google web analytics fundamentals with case studies Google web analytics hands on Google web analytics hands on Facebook insights with case studies Twitter insights with case studies Web & social media reputation monitoring with case studies Web & social media reputation monitoring tools (paid or free) Hands-on exercise: generate a complete report from analytics, insights, monitoring for a brand
Digital & Social Media Marketing Channels All digital & social channels, tools and campaigns compared for different marketing goals & KPIs 19-4-2016
1.0
AIVALIS
Landing properties compared: web sites, micro sites, blogs, mobile apps, budget, services & vendors costs, the value for money
19-4-2016
1.0
AIVALIS
19-4-2016
1.0
AIVALIS
Social media community building compared per social site: services & vendors costs, the value for money Advertising campaigns compared: ads on display, Google, social, mobile, astroturfing, budget, services & vendors costs, the value for money Hands-on exercise: set the budget for a brand for all available digital & social media channels
19-4-2016
1.0
AIVALIS
Digital & Social Media Conversions & Performance Marketing Focusing on KPIs, growth hacking, performance and conversions by optimizing all channels & tools 22-4-2016
1.0
MEGOULIS
22-4-2016
1.0
MEGOULIS
22-4-2016
1.0
MEGOULIS
22-4-2016
1.0
MEGOULIS
Evaluating metrics, working on KPIs for web & mobile properties, social communities and advertising campaigns with case studies Optimizing landing pages, e-mail & mobile marketing and advertising campaigns for better conversions Optimizing landing pages, e-mail & mobile marketing and advertising campaigns for better conversions Growth hacking & go to market tactics & methodology for faster results with case studies
Digital & Social Media Marketing Strategy & Plan All required goals, budget, tools, channels and steps connected in one detailed strategy & action plan 25-4-2016
1.0
AIVALIS
25-4-2016
1.0
AIVALIS
25-4-2016
1.0
KAZANELIS
25-4-2016
1.0
KAZANELIS
Digital & social media strategy 101 & plan, putting things together Digital & social media strategy 101 & plan, putting things together Hands-on exercise: explore the needs for a complete digital & social media strategy & action plan for for a brand Hands-on exercise: explore the needs for a complete digital & social media strategy & action plan for for a brand
Digital & Social Media Marketing Industry How digital market works, and how you can be a great digital & social media professional and thrive 26-4-2016
1.0
AIVALIS
26-4-2016
1.0
KAZANELIS
26-4-2016
1.0
AIVALIS
26-4-2016
1.0
AIVALIS 20.0
Teaching: Exercises: Total Class: Assessments:
Digital & social media international jobs & professions Digital & social media international services & value chain Greek digital & social media industry (agencies, media, events, associations) Summary of the digital & social media diploma, what's next, your digital marketing career Final assessment: form a complete digital & social media strategy & action plan for for a brand 98.5 22.0 120.5 30.0 http://DigitaDiploma.KnowCrunch.com