94.0 28.0
Assessments
Training Date
Exercises
Room
Speeches
Instructor
Time
Professional Diploma in Digital & Social Media 32.0
SESSION 1: DIGITAL ERA Digital & Social Media Era The web 2.0 & 3.0 evolution and the impact on digital & social media marketing, publishing, culture and business models AIVALIS
AUDITORIUM
Wednesday, April 6, 2016
17:00
1.0
AIVALIS
AUDITORIUM
Wednesday, April 6, 2016
18:00
1.0
PAPACHATZIS
AUDITORIUM
Wednesday, April 6, 2016
19:00
1.0
POLITI
AUDITORIUM
Wednesday, April 6, 2016
20:00
1.0
AIVALIS
AUDITORIUM
Wednesday, April 6, 2016
21:00
1.0
Welcome, introductions, course summary Web, web 2.0, web 3.0, digital marketing principles & opportunities Digital culture, internet user's behavior, case studies Digital publishing, content development, distribution, promotion, case studies Digital long-tail, long tail & marketing, case studies
Digital & Social Media Industry How the digital marketing market works, basic terms, how you can be a digital & social media enabled professional and thrive PAPACHATZIS
AUDITORIUM
Thursday, April 7, 2016
18:00
1.0
PAPACHATZIS
AUDITORIUM
Thursday, April 7, 2016
19:00
1.0
PANTELOPOULOS
AUDITORIUM
Thursday, April 7, 2016
20:00
1.0
PANTELOPOULOS
AUDITORIUM
Thursday, April 7, 2016
21:00
1.0
Digital & social media marketing international glossary & terms Digital & social media marketing international glossary & terms Digital & social media marketing international services, agencies & value chain Digital & social media marketing industry in Greece (media, conferences, contests, associations)
SESSION 2: LANDING PROPERTIES Landing Properties How to design, host, manage, maintain and run succesful Web Sites, Blogs, E-shops, Portals RERRA
AUDITORIUM
Wednesday, April 13, 2016
18:00
1.0
RERRA
AUDITORIUM
Wednesday, April 13, 2016
19:00
1.0
AIVALIS
AUDITORIUM
Wednesday, April 13, 2016
20:00
1.0
AIVALIS
AUDITORIUM
Wednesday, April 13, 2016
21:00
1.0
RERRA
AUDITORIUM
Thursday, April 14, 2016
18:00
1.0
KARABELAS
AUDITORIUM
Thursday, April 14, 2016
19:00
1.0
KARABELAS
AUDITORIUM
Thursday, April 14, 2016
20:00
1.0
AIVALIS
AUDITORIUM
Thursday, April 14, 2016
21:00
1.0
AIVALIS
AUDITORIUM
Wednesday, April 20, 2016
18:00
1.0
AIVALIS
AUDITORIUM
Wednesday, April 20, 2016
19:00
1.0
ZOULOVITS
AUDITORIUM
Wednesday, April 20, 2016
20:00
1.0
AIVALIS
AUDITORIUM
Wednesday, April 20, 2016
21:00
1.0
Web sites fundamentals, case studies Web sites fundamentals, case studies Web sites design & development process, R.F.P., costs, themes (free & paid) Web sites design & development process, R.F.P., costs, themes (free & paid) Portals & blogs fundamentals, case studies E-shops & e-commerce fundamentals, case studies E-shops & e-commerce fundamentals, case studies E-shops & e-commerce marketing & operation, tips, conversions, case studies Web sites content management systems (CMS): best free platforms available (Joomla, Wordpress), basic features E-shops & e-commerce platforms, best platforms & plugins available (Virtumart, WooCommerce, Shopify, Maganto), basic features Landing properties legal issues: data privacy, storage, protection Landing properties revenue models, case studies
Search Engine Optimization On-site optimization fundamentals & off-site actions for your site & app to achieve amazing search results AIVALIS
AUDITORIUM
Thursday, April 21, 2016
18:00
1.0
AIVALIS
AUDITORIUM
Thursday, April 21, 2016
19:00
1.0
AIVALIS
AUDITORIUM
Thursday, April 21, 2016
20:00
1.0
AIVALIS
AUDITORIUM
Thursday, April 21, 2016
21:00
1.0
AIVALIS
AUDITORIUM
Wednesday, May 4, 2016
18:00
1.0
RERRA
AUDITORIUM
Wednesday, May 4, 2016
19:00
1.0
RERRA
AUDITORIUM
Wednesday, May 4, 2016
20:00
1.0
AIVALIS
STUDENTS LOUNGE
Wednesday, May 4, 2016
21:00
1.0
On-site search engine optimization fundamentals for web sites (S.E.O.) On-site search engine optimization fundamentals for web sites (S.E.O.) On-site search engine optimization fundamentals for web sites (S.E.O.) On-site search engine optimization fundamentals for web sites (S.E.O.) App store search optimization fundamentals for mobile apps & app stores (A.S.O.) Off-site search engine optimization tactics & reputation management for web sites and apps (S.E.O. & A.S.O) Off-site search engine optimization tactics & reputation management for web sites and apps (S.E.O. & A.S.O) Hands-on exercise: on-site optimization check-up & content copywriting for any web site
Content Producing, buying, curating and exploiting different content for all digital & social media channels EXAKOUSTIDOU
AUDITORIUM
Thursday, May 5, 2016
18:00
1.0
EXAKOUSTIDOU
AUDITORIUM
Thursday, May 5, 2016
19:00
1.0
ZOULOVITS
AUDITORIUM
Thursday, May 5, 2016
20:00
1.0
AIVALIS
STUDENTS LOUNGE
Thursday, May 5, 2016
21:00
1.0
Content strategy & plan (types, production, buying, organizing) Content curation for different channels (web sites, blog, social media, astroturfing), case studies Content legal issues & copyrights Hands-on exercise: locate & present different content sources for all digital & social media channels
SESSION 3: SOCIAL MEDIA & SOCIAL NETWORKS Social Media & Social Networks Most important social media & social networks, features, tips, tricks, personal & business use, case studies PASCHOPOULOS
AUDITORIUM
Wednesday, May 11, 2016
18:00
1.0
PASCHOPOULOS
AUDITORIUM
Wednesday, May 11, 2016
19:00
1.0
PASCHOPOULOS
LAB
Wednesday, May 11, 2016
20:00
PASCHOPOULOS
LAB
Wednesday, May 11, 2016
21:00
PASCHOPOULOS
AUDITORIUM
Thursday, May 12, 2016
18:00
1.0
PASCHOPOULOS
1.0
1.0 1.0
AUDITORIUM
Thursday, May 12, 2016
19:00
PASCHOPOULOS
LAB
Thursday, May 12, 2016
20:00
PASCHOPOULOS
AUDITORIUM
Thursday, May 12, 2016
21:00
0.5
PASCHOPOULOS
AUDITORIUM
Thursday, May 12, 2016
21:00
0.5
PASCHOPOULOS
AUDITORIUM
Wednesday, May 18, 2016
18:00
1.0
PASCHOPOULOS
AUDITORIUM
Wednesday, May 18, 2016
19:00
1.0
PASCHOPOULOS
LAB
Wednesday, May 18, 2016
20:00
PASCHOPOULOS
AUDITORIUM
Wednesday, May 18, 2016
21:00
1.0
AGELATOU
AUDITORIUM
Thursday, May 19, 2016
18:00
1.0
AGELATOU
AUDITORIUM
Thursday, May 19, 2016
19:00
1.0
AGELATOU
LAB
Thursday, May 19, 2016
20:00
1.0
1.0
1.0
AGELATOU
LAB
Thursday, May 19, 2016
21¨00
PAPACHATZIS
AUDITORIUM
Wednesday, May 25, 2016
18:00
0.5
PAPACHATZIS
AUDITORIUM
Wednesday, May 25, 2016
18:30
0.5
1.0
PAPACHATZIS
AUDITORIUM
Wednesday, May 25, 2016
19:00
1.0
PAPACHATZIS
AUDITORIUM
Wednesday, May 25, 2016
20:00
0.5
PAPACHATZIS
AUDITORIUM
Wednesday, May 25, 2016
20:30
0.5
PAPACHATZIS
AUDITORIUM
Wednesday, May 25, 2016
21:00
0.5
PAPACHATZIS
AUDITORIUM
Wednesday, May 25, 2016
21:30
0.5
Facebook Facebook Hands-on exercise: set-up and customize a Facebook page Hands-on exercise: set-up and customize a Facebook page Twitter Twitter Hands-on exercise: set-up and customize a Twitter account SnapChat Google My Business YouTube YouTube Hands-on exercise: set-up and customize a YouTube channel Foursquare LinkedIn LinkedIn Hands-on exercise: LinkedIn Hands-on exercise: LinkedIn Tumblr Quora Pinterest Instagram Flickr Reddit SlideShare
Social Media & Social Networks Management Building, engaging and managing large social media communities to support your marketing mix AIVALIS
AUDITORIUM
Thursday, May 26, 2016
18:00
1.0
AIVALIS
AUDITORIUM
Thursday, May 26, 2016
19:00
1.0
AIVALIS
AUDITORIUM
Thursday, May 26, 2016
20:00
1.0
PAPACHATZIS
AUDITORIUM
Thursday, May 26, 2016
21:00
1.0
VOUDOURI
AUDITORIUM
Wednesday, June 1, 2016
18:00
1.0
VOUDOURI
AUDITORIUM
Wednesday, June 1, 2016
19:00
1.0
PAPACHATZIS
AUDITORIUM
Wednesday, June 1, 2016
20:00
1.0
PAPACHATZIS
AUDITORIUM
Wednesday, June 1, 2016
21:00
1.0
Social media community building & management strategy & plan Social media community building & management strategy & plan Social media community building & management strategy & plan Social media building & management do’s & don’t’s, case studies Social media community building specifications (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr) Social media community building specifications (Facebook, Twitter, LinkedIn, Instagram, Pinterest, Tumblr) Social media community building & management tools (Hootsuite) Social media community management tactics (sales, customer care, crisis management), case studies
SESSION 4: CAMPAIGNS Mobile Marketing Using mobile channels & apps to support your business operation or marketing mix, the cost, metrics, vendors AIVALIS
AUDITORIUM
Thursday, June 2, 2016
18:00
1.0
AIVALIS
AUDITORIUM
Thursday, June 2, 2016
19:00
1.0
PASCHOPOULOS
AUDITORIUM
Thursday, June 2, 2016
20:00
1.0
STUDENTS LOUNGE
Thursday, June 2, 2016
21:00
PASCHOPOULOS
1.0
Mobile marketing fundamentals Mobile marketing with apps & games for different business & marketing objectives, case studies Mobile marketing with SMS, platforms (free & paid), case studies Hands-on exercise: draft and present a basic mobile marketing tactics strategy for a brand
Ε-Mail Marketing Using e-mail campaigns & tools to support your business operation or marketing mix, the cost, metrics, vendors ANADIOTOU
AUDITORIUM
Wednesday, June 8, 2016
18:00
1.0
ANADIOTOU
AUDITORIUM
Wednesday, June 8, 2016
19:00
1.0
PASCHOPOULOS
AUDITORIUM
Wednesday, June 8, 2016
20:00
1.0
PASCHOPOULOS
STUDENTS LOUNGE
Wednesday, June 8, 2016
21:00
1.0
Ε-mail newsletters fundamentals, do's & don’t’s Ε-mail marketing tactics (personalized, viral, automated & triggered), KPIs, case studies Ε-mail newsletter platforms (Mailchimp) Hands-on exercise: draft and present a basic e-mail newsletter tactics strategy for a brand
Digital & Social Media Advertising Running campaigns on digital & social channels for different marketing objectives, the cost, metrics, vendors, KPIs AIVALIS
AUDITORIUM
Thursday, June 9, 2016
18:00
1.0
SOTIROPOULOS
AUDITORIUM
Thursday, June 9, 2016
19:00
1.0
SOTIROPOULOS
AUDITORIUM
Thursday, June 9, 2016
20:00
1.0
SOTIROPOULOS
AUDITORIUM
Thursday, June 9, 2016
21:00
1.0
PANTAZIS
AUDITORIUM
Wednesday, June 15, 2016
18:00
1.0
PANTAZIS
AUDITORIUM
Wednesday, June 15, 2016
19:00
1.0
PANTAZIS
AUDITORIUM
Wednesday, June 15, 2016
20:00
1.0
PANTAZIS
AUDITORIUM
Wednesday, June 15, 2016
21:00
1.0
PANTAZIS
AUDITORIUM
Thursday, June 16, 2016
18:00
1.0
PANTAZIS
AUDITORIUM
Thursday, June 16, 2016
19:00
1.0
PANTAZIS
AUDITORIUM
Thursday, June 16, 2016
20:00
1.0
PANTAZIS
AUDITORIUM
Thursday, June 16, 2016
21:00
1.0
PASCHOPOULOS
STUDENTS LOUNGE
Wednesday, June 22, 2016
18:00
1.0
PASCHOPOULOS
STUDENTS LOUNGE
Wednesday, June 22, 2016
19:00
1.0
PASCHOPOULOS
STUDENTS LOUNGE
Wednesday, June 22, 2016
20:00
1.0
PASCHOPOULOS
STUDENTS LOUNGE
Wednesday, June 22, 2016
21:00
POLITI
AUDITORIUM
Thursday, June 23, 2016
18:00
1.0
POLITI
AUDITORIUM
Thursday, June 23, 2016
19:00
1.0
POLITI
AUDITORIUM
Thursday, June 23, 2016
20:00
1.0
POLITI
AUDITORIUM
Thursday, June 23, 2016
21:00
1.0
POLITI
AUDITORIUM
Wednesday, June 29, 2016
18:00
1.0
1.0
POLITI
AUDITORIUM
Wednesday, June 29, 2016
19:00
1.0
AIVALIS
AUDITORIUM
Wednesday, June 29, 2016
20:00
1.0
AIVALIS
AUDITORIUM
Wednesday, June 29, 2016
21:00
1.0
AIVALIS
STUDENTS LOUNGE
Thursday, June 30, 2016
18:00
1.0
AIVALIS
STUDENTS LOUNGE
Thursday, June 30, 2016
19:00
1.0
AIVALIS
STUDENTS LOUNGE
Thursday, June 30, 2016
20:00
1.0
AIVALIS
STUDENTS LOUNGE
Thursday, June 30, 2016
21:00
1.0
Display advertising fundamentals, case studies Affiliate marketing (advertising) for merchants (brands), case studies Affiliate marketing (advertising) for merchants (brands), case studies Affiliate marketing (advertising) for merchants (brands), case studies Google search & display advertising fundamentals & remarketing (ad words/paid search/S.E.M.) Google search & display advertising fundamentals & remarketing (ad words/paid search/S.E.M.) Google search & display advertising fundamentals & remarketing (ad words/paid search/S.E.M.) Google search & display advertising fundamentals & remarketing (ad words/paid search/S.E.M.) Google search & display advertising fundamentals & remarketing (ad words/paid search/S.E.M.) Google search & display advertising fundamentals & remarketing (ad words/paid search/S.E.M.) Google search & display advertising fundamentals & remarketing (ad words/paid search/S.E.M.) Google search & display advertising fundamentals & remarketing (ad words/paid search/S.E.M.) Hands-on exercise: create a Google campaign, ad groups, ads and keywords for a brand Hands-on exercise: create a Google campaign, ad groups, ads and keywords for a brand Hands-on exercise: create a Google campaign, ad groups, ads and keywords for a brand Hands-on exercise: create a Google campaign, ad groups, ads and keywords for a brand Facebook & Instagram advertising fundamentals, powereditor, remarketing, case studies Facebook & Instagram advertising fundamentals, powereditor, remarketing, case studies Facebook & Instagram advertising fundamentals, powereditor, remarketing, case studies Facebook & Instagram advertising fundamentals, powereditor, remarketing, case studies Twitter advertising fundamentals, case studies LinkedIn advertising fundamentals & insights, case studies Astroturfing & below the line reputation management campaigns (blogs, forums, marketplaces, social media) Digital & social media advertising services, process, value chain, costs Hands-on exercise: form an advertising plan & budget for a brand on Portals, Google and Facebook Hands-on exercise: form an advertising plan & budget for a brand on Portals, Google and Facebook Hands-on exercise: present the advertising plan & budget for a brand on Portals, Google and Facebook Hands-on exercise: present the advertising plan & budget for a brand on Portals, Google and Facebook
Digital & Social Media Performance Marketing Focusing on KPIs & conversions by measuring & optimizing channels, tools and hacking your growth through marketing-engineering hybrid methods ZORTIKIS
AUDITORIUM
Wednesday, July 6, 2016
18:00
1.0
MEGOULIS
AUDITORIUM
Wednesday, July 6, 2016
19:00
1.0
MEGOULIS
AUDITORIUM
Wednesday, July 6, 2016
20:00
1.0
ZORTIKIS
STUDENTS LOUNGE
Wednesday, July 6, 2016
21:00
1.0
Analyzing & measuring metrics from landing properties, social media, advertising campaigns Focusing on KPIs & optimizing landing pages, e-mail newsletters for better conversions Growth hacking tactics & marketing-engineering methodology for faster traction results, case studies Hands-on exercise: check web site landing pages and generate a performance marketing report
SESSION 5: STRATEGY Digital & Social Media Analytics Monitoring statistics, insights, measuring results, pivoting your strategy for better KPIs, generating reports PANTAZIS
AUDITORIUM
Thursday, July 7, 2016
18:00
1.0
PANTAZIS
AUDITORIUM
Thursday, July 7, 2016
19:00
1.0
PANTAZIS
LAB
Thursday, July 7, 2016
20:00
1.0
PANTAZIS
LAB
Thursday, July 7, 2016
21:00
POLITI
AUDITORIUM
Wednesday, July 13, 2016
18:00
0.5
1.0
POLITI
AUDITORIUM
Wednesday, July 13, 2016
18:30
0.5
BOLANIS
AUDITORIUM
Wednesday, July 13, 2016
19:00
1.0
BOLANIS
AUDITORIUM
Wednesday, July 13, 2016
20:00
1.0
AIVALIS
STUDENTS LOUNGE
Wednesday, July 13, 2016
21:00
1.0
Google analytics fundamentals, case studies Google analytics fundamentals, case studies Hands-on exercise: Google web analytics hands on Hands-on exercise: Google web analytics hands on Facebook insights explained, case studies Twitter insights explained, case studies Web & social media reputation monitoring, case studies Web & social media reputation monitoring tools (BrandWatch) Hands-on exercise: generate and present a complete analytics & insights report
Digital & Social Media R.O.I. All digital channels & campaigns compared for different marketing goals & KPIs calculating the value for money and the ROI AIVALIS
AUDITORIUM
Thursday, July 14, 2016
18:00
1.0
AIVALIS
AUDITORIUM
Thursday, July 14, 2016
19:00
1.0
AIVALIS
STUDENTS LOUNGE
Thursday, July 14, 2016
20:00
1.0
AIVALIS
STUDENTS LOUNGE
Thursday, July 14, 2016
21:00
1.0
Web sites, social media & advertising campaigns compared, (costs, budget, KPIs & conversion rates, value for money) Web sites, social media & advertising campaigns compared, (costs, budget, KPIs & conversion rates, value for money) Hands-on exercise: generate a complete channels strategy & budget Hands-on exercise: present the channels strategy & budget
Digital & Social Media Strategy & Plan All required goals, budget, tools, channels and steps connected in one detailed strategy & action plan AIVALIS
AUDITORIUM
Wednesday, July 20, 2016
18:00
1.0
AIVALIS
AUDITORIUM
Wednesday, July 20, 2016
19:00
1.0
AIVALIS
STUDENTS LOUNGE
Wednesday, July 20, 2016
20:00
1.0
AIVALIS
STUDENTS LOUNGE
Wednesday, July 20, 2016
21:00
1.0
AIVALIS
STUDENTS LOUNGE
Thursday, July 21, 2016
18:00
1.0
AIVALIS
STUDENTS LOUNGE
Thursday, July 21, 2016
19:00
AIVALIS
AUDITORIUM
Thursday, July 21, 2016
20:00
1.0
AIVALIS
AUDITORIUM
Thursday, July 21, 2016
21:00
1.0
Digital & social media complete strategy & plan, connecting the dots Digital & social media complete strategy & plan, connecting the dots Hands-on exercise: prepare a brief to request a digital & social media strategy proposal (R.F.P.) for a brand Hands-on exercise: draft a complete digital & social media strategy & action plan for a client Hands-on exercise: draft a complete digital & social media strategy & action plan for a client Hands-on exercise: present the digital & social media strategy & action plan for a client Digital & social media marketing international jobs, professions, functions, salaries Professional diploma in digital & social media epilogue
1.0
SESSION 6: GRADUATION Final Assessments AIVALIS
LAB
Thursday, July 28, 2016
17:00
ALL
STUDENTS LOUNGE
Thursday, July 28, 2016
19:00
25-30 July, 2016
2.0
Final comprehension test: multiple choice test on all sessions & topics Certifications & graduation
30.0
Assessment 'Strategy': form a complete digital & social media strategy & action plan for for a brand
1.0
http://DigitaDiploma.KnowCrunch.com