Social Media Marketing Plan: iNFODATA by Spyros Langkos

NORTHERN COUNCIL FOR FURTHER EDUCATION PROFESSIONAL DIPLOMA in SOCIAL MEDIA

Στρατηγική Social Media Mάρκετινγκ iNFODATA

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Α Γ Ο άιος 2013

Ακαη αική χρο ιά 2012 – 2013

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Social media marketing plan |

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Social media marketing plan |

C] SOCIAL MEDIA SPHERE - LEVELS

Social media marketing plan |

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Books & Journals 1. Eugene Agichtein , Eric Brill , Susan Dumais , Robert Ragno, Learning user interaction models for predicting web search result preferences, Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval, August 06-11, 2006, Seattle, Washington, USA 2. Kamal Ali , Mark Scarr, Robust methodologies for modeling web click distributions, Proceedings of the 16th international conference on World Wide Web, May 08-12, 2007, Banff, Alberta, Canada 3. Chris Anderson, The Long Tail: Why the Future of Business Is Selling Less of More, Hyperion, 2006 4. Y. Attali and J. Burstein. Automated essay scoring with e-rater v. 2. Journal of Technology, Learning, and Assessment, 4(3), February 2006. 5. Jill Burstein , Karen Kukich , Susanne Wolff , Chi Lu , Martin Chodorow , Lisa Braden-Harder , Mary Dee Harris, Automated scoring using a hybrid feature identification technique, Proceedings of the 17th international conference on Computational linguistics, August 10-14, 1998, Montreal, Quebec, Canada ] 6. Jill Burstein , Magdalena Wolska, Toward evaluation of writing style: finding overly repetitive word use in student essays, Proceedings of the tenth conference on European chapter of the Association for Computational Linguistics, April 12-17, 2003, Budapest, Hungary 7. Christopher S. Campbell , Paul P. Maglio , Alex Cozzi , Byron Dom, Expertise identification using email communications, Proceedings of the twelfth international conference on Information and knowledge management, November 03-08, 2003, New Orleans, LA, USA 8. Martin Chodorow , Claudia Leacock, An unsupervised method for detecting grammatical errors, Proceedings of the first conference on North American chapter of the Association for Computational Linguistics, p.140-147, April 29-May 04, 2000, Seattle, Washington

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9. M. Collins and Y. Singer. Unsupervised models for named entity classification. In Natural Language Processing and Very Large Corpora, 1999. 10. Byron Dom , Iris Eiron , Alex Cozzi , Yi Zhang, Graph-based ranking algorithms for e-mail expertise analysis, Proceedings of the 8th ACM SIGMOD workshop on Research issues in data mining and knowledge discovery, June 13-13, 2003, San Diego, California 11. Danyel Fisher , Marc Smith , Howard T. Welser, You Are Who You Talk To: Detecting Roles in Usenet Newsgroups, Proceedings of the 39th Annual Hawaii International Conference on System Sciences, p.59.2, January 04-07, 2006 12. Jerome H. Friedman, Stochastic gradient boosting, Computational Statistics & Data Analysis, v.38 n.4, p.367-378, 28 February 2002 13. R. Guha , Ravi Kumar , Prabhakar Raghavan , Andrew Tomkins, Propagation of trust and distrust, Proceedings of the 13th international conference on World Wide Web, May 17-20, 2004, New York, NY, USA 14. R. Gunning. The technique of clear writing. McGraw-Hill, 1952. 15. F. Heylighen and J.-M. Dewaele. Variation in the contextuality of language: An empirical measure. Context in Context. Special issue Foundations of Science,7(3):293--340, 2002. 16. Jiwoon Jeon , W. Bruce Croft , Joon Ho Lee , Soyeon Park, A framework to predict the quality of answers with non-textual features, Proceedings of the 29th annual international ACM SIGIR conference on Research and development in information retrieval, August 06-11, 2006, Seattle, Washington, USA 17. Thorsten Joachims , Laura Granka , Bing Pan , Helene Hembrooke , Geri Gay, Accurately interpreting clickthrough data as implicit feedback, Proceedings of the 28th annual international ACM SIGIR conference on Research and development in information retrieval, August 15-19, 2005, Salvador, Brazil 18. Pawel Jurczyk , Eugene Agichtein, Discovering authorities in question answer communities by using link analysis, Proceedings of the sixteenth ACM conference on Conference on information and knowledge management, November 06-10, 2007, Lisbon, Portugal

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19. Pawel Jurczyk , Eugene Agichtein, Hits on question answer portals: exploration of link analysis for author ranking, Proceedings of the 30th annual international ACM SIGIR conference on Research and development in information retrieval, July 23-27, 2007, Amsterdam, The Netherlands 20. J. P. Kincaid, R. P. Fishburn, R. L. Rogers, and B. S. Chissom. Derivation of new readability formulas for navy enlisted personnel. Technical Report Research Branch Report 8-75, Millington, Tenn, Naval Air Station, 1975. 21. Jon M. Kleinberg, Authoritative sources in a hyperlinked environment, Journal of the ACM (JACM), v.46 n.5, p.604-632, Sept. 1999 22. G. H. McLaughlin. SMOG grading: A new readability formula. Journal of Reading, 12(8):639--646, 1969. 23. E. B. Page. Computer grading of student prose, using modern concepts and software. Journal of Experimental Education, 62(2), 1994. 24. L. Page, S. Brin, R. Motwani, and T. Winograd. The PageRank citation ranking: bringing order to the Web. Technical report, Stanford Digital Library Technologies Project, 1998. 25. Bo Pang , Lillian Lee , Shivakumar Vaithyanathan, Thumbs up?: sentiment classification using machine learning techniques, Proceedings of the ACL-02 conference on Empirical methods in natural language processing, p.79-86, July 06, 2002 26. L. Prescott. Yahoo! Answers captures 96% of Q and A market share, 2006. 27. L. M. Rudner and T. Liang. Automated essay scoring using bayes. Journal of Technology, Learning, and Assessment, 1(2), June 2002. 28. C. Sang-Hun. To outdo Google, Naver taps into Korea's collective wisdom. International Herald Tribune, July 4 2007. 29. J. P. Scott. Social Network Analysis: A Handbook. SAGE Publications, January 2000. 30. Qi Su , Dmitry Pavlov , Jyh-Herng Chow , Wendell C. Baker, Internet-scale collection of human-reviewed data, Proceedings of the 16th international conference on World Wide Web, May 08-12, 2007, Banff, Alberta, Canada

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31. Jun Zhang , Mark S. Ackerman , Lada Adamic, Expertise networks in online communities: structure and algorithms, Proceedings of the 16th international conference on World Wide Web, May 08-12, 2007, Banff, Alberta, Canada 32. Cai-Nicolas Ziegler , Georg Lausen, Propagation Models for Trust and Distrust in Social Networks, Information Systems Frontiers, v.7 n.4-5, p.337-358, December 2005

Internet

33. http://books.google.gr/books?hl=el&lr=&id=DVicH8gBq6EC& oi=fnd&pg=PR5&dq=social+media&ots=S_3_KbNBob&sig=t0C aMcmMHkGg6M_tq3p0UTCGkew&redir_esc=y#v=onepage&q= social%20media&f=false (Accessed 22/5/2013)

34. http://books.google.gr/books?id=DVicH8gBq6EC&printsec=fr ontcover&hl=el#v=onepage&q&f=false (Accessed 22/5/2013)

35. http://books.google.gr/books?hl=el&lr=&id=ZVGPw5BYq0C&oi=fnd&pg=PA21&dq=social+media&ots=xpQIxy 9Ipg&sig=UTYB4rZUpbL1EJCn7oOoYeH1CVg&redir_esc=y#v= onepage&q=social%20media&f=false (Accessed 18/5/2013)

36. http://link.springer.com/chapter/10.1007/978-3-642-238086_2#page-1 (Accessed 12/5/2013)

37. http://books.google.gr/books?hl=el&lr=&id=chd3yfExXMEC& oi=fnd&pg=PR4&dq=social+media&ots=u5N8u2C3Q0&sig=Sli YlTGz3fHLCDff-kA_toKVqgM&redir_esc=y (Accessed 24/5/2013)

Social media marketing plan |