Brand Guidelines by Sarah Raftis

Branding Guidelines

SportsPower Brand Guidelines

Table of Contents 2

Guidelines

SportsPower Brand Logo

Strap line - Y O U R L O C A L E X P E R T S â&#x201E;˘

Incorrect Logo Usage

Brand Typography & Fonts

Stationery Usage

Store Livery & Shop Fitting

Local Advertising

Generic Posters

Local Marketing

Radio Advertising

Television Advertising

Catalogues and Flyers

Promotional POS Kits

Billboards and Outdoor

Uniforms

Promotional Items

Vehicle Signage

SportsPower Brand Guidelines

Guidelines Overview SportsPower is an important brand within the Associated Retailers Group. It is a valuable trademark and should be protected, so please assist us to maintain and deliver a consistent brand message by following our simple brand guidelines. The logo is the property of the ARL.

Contact Details for More Information For additional information or more details on obtaining the logo visit the Members Only page on our website: www.members.sportspower.com.au or contact below

Marketing Co-ordinator, Sports & Leisure Division, Associated Retailers Ltd Ph: +61 3 9429 8266 Fax: +61 3 9429 0848

Ryan Davies, Account Executive, Balance Advertising Ph: +61 3 9481 2888 Fax: +61 3 9481 2800 email: ryan@balanceadvertising.com.au

SportsPower Brand Guidelines

SportsPower Brand Logo In order to protect the integrity of the SportsPower identity, please ensure you use the SportsPower colour breakdown appropriate to the medium in which the logo is to be used.

Colour

Guidelines for use of name and graphic • The logo should always be on a solid red or black colour. • ‘PowerCurve’ should intersect as shown when placed on bottom of page/advertisment. • Minimum clearspace around logo is always proportional to the ‘cap-height’ of the SportsPower wording. eg.

min side clear space

min top clear space cap-height min base clear space

Colour

Pantone

Process

RGB

RED

186c

0c, 91m, 76y, 6c

R194, G60, B64

BLUE

286s

100c, 60m, 0y, 6k

R35, G96, B165

Corporate Colour Palette Breakdown

Colour with ‘PowerCurve’

Mono

Mono with ‘PowerCurve’

Mono

SportsPower Brand Guidelines

Strap Line - Y O U R L O C A L E X P E R T S ™ Usage and Placement No element of the logo may be redrawn, reproportioned or altered in any way. The colours and usage must always conform to the specifications contained in this document.

Brand Values All sports retailers display the same basic brand characteristics: ATTRIBUTES = They all supply the consumer market. BENEFITS = With A wide range of products, low prices. There is hardly any difference on these measures. Brand VALUES differentiate a brand from the competition long term. Brand PERSONALITY offers intrinsic values for the customer (eg reliable, experienced, honest, knowledgeable).

Our Customer: SPORTSPOWER’s primary customer is summarised as: ‘Everyday people’ who want good mid range gear for leisure, recreational, fitness activities, school or club sport, at a fair price! They Buy for themselves and others, they support their kids, they like to remain fit and healthy, competitive still? BUT they are not aspiring Olympians, Gladiators etc. They do seek good advice - from someone they can trust! And they are happy to shop locally if priced competitively – because it is more convenient.

SPORTSPOWER’s Brand Communication: What do we want the consumer to think of SPORTSPOWER vs our competitors? That SPORTSPOWER understands its customers needs = advice, range and value. That SPORTSPOWER cares = about them, their community, their family. That SPORTSPOWER keeps up with the trends.

SportsPower Brand Guidelines

How can this be achieved? By showing and telling the customer that SPORTSPOWER contributes to their ‘success’ by demonstrating real commitment to maximising their fun, fitness, enjoyment, performance AND by keeping prices competitive!

By promoting that SPORTSPOWER stocks leading brands that are tested and proven, offers convenience, local knowledge, support and expertise. Customers can have confidence in their local SPORTSPOWER store. By building a vibrant, relevant, modern brand - at both national and local levels, instore and outside of store.

The SPORTSPOWER Brand Essence What makes SPORTSPOWER different? Your local SPORTSPOWER is owned by locals… who love sport…that’s why they’re in the game… They are trained specialists… That’s why we promise them that… For all your sports and fitness needs visit your LOCAL SPORTSPOWER store.

BECAUSE… They have knowledgeable, trained staff They keep up with the trends They are competitively priced They have a great range (i.e. everything you’ll likely need or want) They support your community They’re your local experts!

SportsPower Brand Guidelines

Incorrect Logo Usage Under no circumstances should the logo be used other than the approved treatments provided in this manual. This is to ensure consistency of brand in everything we do, at all levels and in all media. Examples of incorrect use are shown opposite. If you are in doubt please contact ARL Sports & Leisure Division for guidance and assistance.

Logo CD's and specification sheets have been supplied for your use in reproduction of the logo.

S P O R T S P O W E R

✗✗

✗ ✗

BILL SMITH

✗ ✗ ✗ 6

SportsPower Brand Guidelines

Brand Typography Typeface The SportsPower Font families are Cosmos & Helvetica Neue. All Headlines are in Cosmos Medium. Body copy is in Cosmos Light. The ‘We’re on your Team’ tag line is in Marydale Black. All body copy is in 100% Black. All Prices in 100% Red (186c). For P.O.S tickets all prices in Helvetica Neue 87 Heavy Condensed, Copy in Cosmos Medium 100% Black.

Examples Cosmos Medium -

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12 3 4 5 6 7 8 9 0 $ !

Cosmos Light -

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 12 3 4 5 6 7 8 9 0 $ !

Helvetica Neue 65 Medium -

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 $ !

Helvetica Neue 87 Heavy Condensed - A B C D E F G H I J K L M N O P Q R S T U V W X Y Z abcdefghijklmnopqrstuvwxyz 1234567890 $ ! Marydale Black -

A B C D E FG H I J K L M NO PQ RST U V W X YZ abcdefghijklmnopqrstuvwxyz 1234567890 $ !

Examples of brand typography can be seen on the following page.

SportsPower Brand Guidelines

Cosmos Medium

Brand Typography (continued) GES 16 PAR E AT OF G EAS! ID G IF T

OUR BIGGEST EVER

Cosmos Medium

CHRISTMAS! SPO RTS AND HUG E SAV ING S ON TOP BRA ND & MO RE. .. MPS TRA ES, GAM R, GEA FITN ESS AS! ISTM CHR FOR E JUS T IN TIM

Helvetica Neue 75 Bold

SALE H U R RY - L I M I T E D T I M E O N LY ! LZÉgZ dc ndjg iZVb

Catalogue Example

POS Example

SALE! Trainers

igniam, conullam, si blaorpe rostrud tat, se digniam, conullam, igniam, conullam, si blaorpe rostrud tat, se digniam, conullam,

Cosmos Medium

Helvetica Neue 75 Bold

Unt ut acinim iurer inNosto et la feum accum aliqui exer se min eriureet alis eugait ipit autEnit aliquat. At. Riusto exer si.

Helvetica Neue 87 Heavy Cond.

Dolortis autpat at. Conullaore et vel utat pratem augiam vel init

Helvetica Neue 75 Bold

SPORTSPOWER TOWNSHIP

Cosmos Medium

Helvetica Neue 75 Bold

123 Main Road, TOWNSHIP LZÉgZ dc ndjg iZVb

POS Example

Yellow Pages Example

SportsPower Brand Guidelines

Stationery Usage All stores in the ‘SportsPower’ group should carry a sufficient quantity of standard stationery items such as letterheads, envelopes, compliment slips and business cards. Stores may choose to give their counter staff business cards to hand to customers, or may be placed on the service counter in a card holder. Business cards may either be personalized with a staff member’s name or be generic, (i.e. with only the address, telephone, fax numbers and email address of the store). Stores setting up electronic templates such as in Microsoft Word or email should also follow these guidelines

Specifications All corporate stationery is printed in two special colours, PMS 186 red and PMS 286 blue. The Logo should be positioned on the letterhead, business cards, envelopes and compliment slips in the dimensions indicated. A4 Letterhead: The word ‘SportsPower’ along with the location at the top of the letterhead is 9pt on 16pt Cosmos light with 10pt tracking. The ACN number is 7pt on 16pt Cosmos light with 10pt tracking. The address details at the bottom of the letterhead are 8.25pt Cosmo light with 10pt tracking. Business Card (85mm x 54mm): The name is 9pt on 14pt Cosmos bold with 10pt tracking. Address details are 7.5pt on 11pt Cosmos with 3pt tracking. See examples on following page.

SportsPower Brand Guidelines

SPORTSPOWER TOWNSHIP 123 Main Road, TOWNSHIP. PH: (00) 123 4567 FAX: (00) 123 4568 EMAIL: township@sportspower.com.au

SPORTSPOWER TOWNSHIP 123 Main Road, TOWNSHIP PH: (00) 123 4567 FAX: (00) 123 4568 EMAIL: township@sportspower.com.au

SPORTSPOWER TOWNSHIP

Name Lastname

123 Main Road, TOWNSHIP. PH: (00) 123 4567 FAX: (00) 123 4568. EMAIL: township@sportspower.com.au

Title

Business Card (90 x 55mm)

SPORTSPOWER TOWNSHIP 123 Main Road, TOWNSHIP PH: (00) 123 4567 FAX: (00) 123 4568 EMAIL: township@sportspower.com.au

A4 Envelope

Email Address / Signature

SPORTSPOWER TOWNSHIP 123 Main Road, TOWNSHIP. PH: (00) 123 4567 FAX: (00) 123 4568. EMAIL: township@sportspower.com.au

A4 Letterhead & Word Template l^i] Xdbea^bZcih

Standard DLE Envelope

SPORTSPOWER TOWNSHIP 123 Main Road, TOWNSHIP PH: (00) 123 4567 FAX: (00) 123 4568 EMAIL: township@sportspower.com.au

Compliment Slip (100 x 200mm)

SportsPower Brand Guidelines

Store Livery Exterior Exterior signage is designed simply to identify the store amongst a group of stores. All exterior signs should be clean and not cluttered by additional peripheral decoration such as lines, ‘swirls’ or stars. Exterior signage should not have to compete with other signs such as ‘Sale’ or ‘Discount Deals’. These and other promotional banners should be positioned away from the store name. All signage must be in accordance with our brand guidelines and approved by the ARL Sports and Leisure Division prior to production. /A /V

UNDERAWNING SIGN

TY TY OP /IL /NO

BUILDING FACADE

AWNING

PA CO [PM

PAINT FINISH : DULUX WEATHERSHIELD COLOUR : SPORTSPOWER EXTERIOR BLUE [PMS 286S]

FASCIA SIGN

PANEL SIGN

TY TY TY OP /A /V

TYPE SF 6000 - TO BE USED ON >10 METRE WIDE FACADE TYPE SF 4500 - TO BE USED ON 6 - 10M WIDE FACADE TYPE SF 3600 - TO BE USED ON < 6 METRE WIDE FACADE OPTIONS: /A - ACRYLIC LETTERS /V - VINYL LETTERS

UNDERAWNING SIGN

TYPE SA 2700 - 2700MM LONG X 450MM HIGH TYPE SA 2400 - 2400MM LONG X 400MM HIGH OPTIONS : /ILLUM - ILLUMINATED WHITE ACRYLIC FACE /NON NON ILLUMINATED WHITE ALUM. FACE

AWNING

PAINT FINISH : DULUX WEATHERSHIELD COLOUR : SPORTSPOWER EXTERIOR RED [PMS 186C]

PANEL SIGN

TYPE PS 1200 - 1200 X 1200MM TYPE PS 900 - 900 X 900MM TYPE PS 600 - 600 X 600MM OPTIONS: /A - ACRYLIC LETTERS /V - VINYL LETTERS

4 3

SportsPower Brand Guidelines

Shop Fitting OMA Shop Fitting System Refer to OMA Shopfitting Guide or contact OMA.

Counter Design SportsPower sales counter design is outlined on the following page.

SportsPower Brand Guidelines

ABET LAMINATI 431 SEI COLOUR - RED

8MM THICK GLASS TOP & FRONT - CLEAR SILICONED GLUED AT FRONT EDGE & SIDE EDGE. OPTIONAL: LOCKABLE SLIDING DOORS TO REAR IN LAMINEX ASH WHITE

Sales Counter Design 1 2

4 3

ABET LAMINATI 851 SEI COLOUR - BLUE

PREFINISHED LAMINATE BOARD LAMINEX YOUNG BEECH

PREFINISH LAMINATED BOARD WITH ABS EDGING LAMINEX ASH WHITE HARDWARE : KNOBS - HOWARD SILVERS A740A SATIN CHROME FINISH CONCEALLED HINGES TO DOORS DRAWER RUNNERS SHELF SUPPORTS OPTIONAL: CAM LOCKS - SATIN CHROME FINISH CABLE ENTRY PLUG - SATIN CHROME FINISH

4 6 1

2 4

MARCH 2005 RHAD P/L

SALES COUNTER DETAILS

SportsPower Brand Guidelines

Local Advertising Templates are available for download on the Members only website, (go to www.members.sportspower.com.au) for Yellow Pages, point of sale, tickets and press advertisements. Examples as below. These are able to be scaled in proportion and tailor made for local content for product and price promotion, for your own store service statements or point of sale/ticketing.

Examples

OUR BIGGEST EVER

CHRISTMAS

HEALTH STREAM BREEZE TREADMILL • • • • •

HEALTH STREAM BREEZE TREADMILL

Lifetime motor warranty 1.1hp • 0.8-12km 3 level manual incline 6 programs 120 x 40cm soft drop deck

SAVE $

now $659

100

SA $ VE

240

• • • • •

6' (183cm) AIR HOCKEY TABLE

Lifetime motor waranty 1.1hp • 0.8-12km 3 level manual incline 6 programs 120 x 40cm soft drop deck

SAVE $

now $659

now $399

100

SAVE

240

6' (183cm) AIR HOCKEY TABLE

now $399

WILSON N2 TENNIS RACQUET

now $199.99

SAVE $

130

SAVE $

100

7’ (213CM) POOL TABLE

0000 0000 000000 000

0000000000

130

A SportsPower Gift Card or Gift Voucher ... Always the Perfect Gift.

SAVE $

• Ball return • Cues • Balls and access

100

now $699

We’re on your team!

SPORTSPOWER TOWNSHIP 123 Main Road, TOWNSHIP

Colour Press Template (Product indicative only)

We’re on your team!

SPORTSPOWER TOWNSHIP 123 Main Road, TOWNSHIP

Colour Press Template (Blank)

7’ (213CM) POOL TABLE

0000 0000 000000 000

0000000000

A SportsPower Gift Card or Gift Voucher ... Always the Perfect Gift.

• Ball return • Cues • Balls and access

now $699

We’re on your team!

SPORTSPOWER TOWNSHIP 123 Main Road, TOWNSHIP

Mono Press Template (Product indicative only)

We’re on your team!

SPORTSPOWER TOWNSHIP 123 Main Road, TOWNSHIP

Mono Press Template (Blank)

SportsPower Brand Guidelines

Local Advertising Examples (continued) Artwork examples - not to actual size:

FOR EVERYTHING SPORT OR FITNESS SPORTSPOWER ANYTOWN

SPORTSPOWER ANYTOWN

123 Street Name, ANYTOWN PH: (00) 123 4567

FOR EVERYTHING SPORT OR FITNESS

SPORTSPOWER ANYTOWN

123 Street Name, ANYTOWN PH: (00) 123 4567

1 Unit Yellow & White Pages 2 Unit Yellow & White Pages

FOR EVERYTHING SPORT OR FITNESS SPORTSPOWER TOWNSHIP 123 Main Road, TOWNSHIP

SPORTSPOWER PH: (00) 123 4567 ANYTOWN

SPORTSPOWER TOWNSHIP 123 Street Name, 123 Main Road, TOWNSHIP ANYTOWN PH:(00) (00) 123 PH: 1234567 4567

FOR EVERYTHING SPORT OR FITNESS

SPORTSPOWER TOWNSHIP 123 Main Road, TOWNSHIP

SPORTSPOWER PH: (00) 123 4567 ANYTOWN

SPORTSPOWER TOWNSHIP 123 Street Name, 123 Main Road, TOWNSHIP ANYTOWN PH:(00) (00) 123 PH: 1234567 4567

SPORTSPOWER TOWNSHIP

SPORTSPOWER TOWNSHIP SPORTSPOWER ANYTOWN

123 Main Road, TOWNSHIP 123 Main Road, TOWNSHIP 123 Name, ANYTOWN PH: 1234567 4567 PH: Street (00) 123 4567 PH:(00) (00) 123

1 Unit Yellow & White Pages (multi store)

SPORTSPOWER TOWNSHIP

SPORTSPOWER TOWNSHIP SPORTSPOWER ANYTOWN

123 Main Road, TOWNSHIP 123 Main Road, TOWNSHIP 123 ANYTOWN PH:PH: (00) 4567 PH:Street (00) 123 Name, 4567 (00)123 123 4567

2 Unit Yellow & White Pages (multi store)

SportsPower Brand Guidelines

Local Advertising Examples (continued)

SPORTSPOWER ANYTOWN

123 Street Name, ANYTOWN PH: (00) 123 4567

4 Unit Yellow & White Pages

SPORTSPOWER TOWNSHIP SPORTSPOWER TOWNSHIP SPORTSPOWER ANYTOWN 123 Main Road, TOWNSHIP 123 Main Road, TOWNSHIP 123 Street Name, ANYTOWN PH: (00) 123 4567 PH: (00) 123 4567 PH: (00) 123 4567

4 Unit Yellow & White Pages (multi store)

SPORTSPOWER ANYTOWN

123 Street Name, ANYTOWN PH: (00) 123 4567

6 Unit Yellow & White Pages

SPORTSPOWER SPORTSPOWER TOWNSHIP SPORTSPOWER TOWNSHIP SPORTSPOWER TOWNSHIP ANYTOWN 123 Main Road, TOWNSHIP 123 Main Road, TOWNSHIP 123 Main Road, TOWNSHIP 4567 PH: (00) 123 123 4567 Street Name,PH:ANYTOWN (00) 123 4567 PH: (00) 123PH: (00) 123 4567

SPORTSPOWERSPORTSPOWER TOWNSHIP SPORTSPOWER TOWNSHIP SPORTSPOWER TOWNSHIP ANYTOWN 123 Main Road, TOWNSHIP 123 Main Road, TOWNSHIP 123 Main Road, TOWNSHIP ANYTOWN 4567 PH: (00) 123123 4567 Street Name,PH: (00) 123 4567 PH: (00) 123 PH: (00) 123 4567

6 Unit Yellow & White Pages

SportsPower Brand Guidelines

Point of Sale Merchandising Generic

Generic Sale

SALE! SALE! Trainers

LZÉgZ dc ndjg iZVb

A4 + A6 NON Sale Tickets (Blank)

igniam, conullam, si blaorpe rostrud tat, se digniam, conullam, igniam, conullam, si blaorpe rostrud tat, se digniam, conullam,

LZÉgZ dc ndjg iZVb

A4 + A6 Sale Tickets A4 + A6 Sale Tickets (Blank) Trainers

SALE!

9999

MENS

Sale Shoetalker

KIDS

SALE! Sale Shoetalker (Blank)

WOMENS NON Sale Shoetalker (Blank)

SportsPower Brand Guidelines

Generic Posters Generic Point of Sale A1 (900 x 600mm) landscape size double sided posters have been produced for stores for visual merchandising consistency and to use in local promotions, as per the examples below. NB: Images and themes will vary. Contact the Sports & Leisure Division or visit members website for latest versions.

YOUR SEASON STARTS

SALE

FITNESS

FOOTWEAR

SALE

HERE

N OW O N !

H U R RY - L I M I T E D T I M E O N LY ! LZÉgZ dc ndjg iZVb

AViZhi GVc\Z >c HidgZ

LZÉgZ dc ndjg iZVb

NEW SEASON IN STORE

AViZhi GVc\Z ^c hidgZ

FATHERS DAY

;dg <gZVi <^[i >YZVh

LZÉgZ dc ndjg iZVb

MOTHERS DAY

;dg <gZVi <^[i >YZVh

SportsPower Brand Guidelines

Local Marketing - Brand and Service Statements The following SportsPower brand and service statements can be downloaded from the members website - www.members.sportspower.com.au

S IVE TO

U SIV

POWER

BUY

HOME DELIVERY * WE MAK E IT E ASY! *Ask instore for details.

INDEPENDENTLY OWNED AND OPERATED

1 NO Fixed Deposit

WITH OVER 160 STORES NATIONWI DE

SUPPORTS OUR LOCAL COMMUNITY

Best Sports Gear Lay-By

PLAY NOW PAY LATER

1 NO fixed deposit 2 NO fixed payments

LAY-BY

NOW FOR CH RISTMAS

Ask instore for details.

SportsPower for Australiaâ&#x20AC;&#x2122;s Best Sports Gear Lay-By

2 NO Fixed Payments 3 Just make regular payments

ASK I NSTORE FOR FU LL DETAI LS.

3 Just make regular payments 4 We will store your Lay-By &

you can collect at Christmas

4 We will store your Lay-By & you can collect at Christmas Terms & conditions apply. Ask in store for full details.

TERMS & CONDITIONS APPLY. ASK IN STORE FOR FULL DETAILS.

SportsPower Brand Guidelines

Local Marketing - Brand and Service Statements (continued) These certificates have been created and designed to provide you with professional marketing tools to help you foster community relations via junior sports involvement and to create goodwill amongst all the parents, coaches and supporters in your local area. It is about supporting those that support SPORTSPOWER – AND supporting you, the local store owner. These are all pre branded with SPORTSPOWER so that everyone can recognise your support when displayed - further reinforcing the brand values.

R ER PLAYEA D PYLAYDAPL Y AYERPLAYER DAY e t a c fi i t r e C CertificateCertificate DAY Certificate OF TH E

OF TH E

OF THE

AWARDE

D TO:

AWAR DED TO:

CLU B:

AWARDED TO:

CLUB:

TEA GRADE/

CLUB:

GRADE/TEAM:

ER PLAYDA Y

DATE:

OF THE

ER PLAYDA Y

A YOU’RE

GRADE/TEAM:

DATE:

PLAYER DAY

ERDAY YOU’RE A IN N PLAYER IAL W EC SPUPRC DAY ! L HASE ERDAY ECIA NPLAYER ARD SP WIN SE REWARD C PURCHA RD SPEC YOU’RE A PLAYER A C ARD IAL REW PURCHASE ! NER DAY WIN REWARDCAR D SPECIAL YOU’RE A PURCHASE OF THE

store tsPower local Spor . purchase her at your this vouc unt on your store Present 15% disco tsPower receive a ing Spor below to at participat r 2008. be redeemed Decembe Offer to until 31st and is valid

Remember, Juniors are the adults and parents of your communities in the future.

AWARDED TO:

CLUB:

GRADE/TEAM:

DATE:

These are designed for you to donate to the local junior sports clubs at the start of the season. They are a low cost item that you can share with junior sports players via coaches and clubs to generate goodwill and support at this level.

OF THE

SPORTS

POWER

TOWNSH

OF THE

PLAYER OF THE

of the Day. er Player SportsPow store to being a tsPower tions on local Spor Congratula her at your lls mini bat. this vouc Gray Nico Present tsPower tsPower free Spor ing Spor receive a . at participat mber 2008 be redeemed 31st DeceSportsPower store Offer to at your local is valid runtil vouche e. and this IP store Present your purchas t onNSH discoun TOW a 15%ER POW ower store below to receive SPORTS ed at participating SportsP 2008. Offer to be redeem 31st December until valid is and

SHIP WER TOWN SPORTSPO

DATE:

OF THE

Player of the SportsPower s on being a store Congratulation SportsPower at your local this voucher Ball. Offer to Day. Present ower Soccer a free SportsP store and is below to receive SportsPower at participating be redeemed ber 2008. your local SportsPower store at Decem until 31st validvoucher Present this purchase. your SHIP on discount a 15% below to receive WER TOWN SPORTSPO SportsPower store Offer to be redeemed at participating 2008. and is valid until 31st December

SPORTSPOWER TOWNSHIP

OF THE

Player of the Congratulations on being a SportsPower local SportsPower store Day. Present this voucher at your BasketBall. Offer to below to receive a free SportsPower store and is be redeemed at participating SportsPower Present this voucher at December your local SportsPower 2008. store valid until 31st below to receive a 15% discount on your purchase. ER TOWNSHIP Offer toSPORTSPOW be redeemed at participating SportsPower store and is valid until 31st December 2008.

REWARD

CARD

The base on the Player of the Day certificates can be edited and localised with specific offers or value as an additional reward to the recipient to encourage them to visit your store to redeem the offer. Suggestions include a 10% one off discount and a free SportsPower ball, mini cricket bat, pair of socks etc etc etc.

SPORTSPOWER TOWNSHIP

Player of the Day Certificates

L CIA NT SPE EME V L HIE CIA NT SPE AC E M E I EV AC H

rd a w A

NAM

d r a w A

CLU

L S P E C IA E N T M E V E I AC H

NAM

E AM

DE/T

Award Award S P E C IA L ENT AC H I EV E M

GR A

The artwork for these awards/certificates is available on the members website, www.members.sportspower.com.au.

OF THE

Congratulations on being a SportsPower Player of the Day. Present this voucher at your local SportsPower store below to receive a free SportsPower three can of Tennis Balls. Offer to be redeemed at participating SportsPower store and is valid until 31st December 2008.

SPORTSPOWER TOWNSHIP

A selection of pre prepared certificates are available on the Members website for you to download and print off locally. Player of the Day Certificates and Special Acheivement Awards exist for the following sports - Cricket, Rugby, Footy, Football, Netball, Tennis, Basketball and Generic Sports.

PLAYER DAY

WINNER!

B CLU DATE

b iZV

ndjg

ÉgZ LZ

GR AD

E/ TE

NAME CLUB

DATE

iZVb

Z LZÉg

djg dc n

EAM

GR ADE/T

NAM E

DATE

CLUB

ZVb ndjg i

dc LZÉgZ

GRADE/TEAM

DATE

jg iZVb

LZÉgZ dc nd

Special Achievement Awards

SportsPower Brand Guidelines

Gift Exchange Cards The Gift Exchange Card has been developed to be used for customers who are buying a gift which the recipient may want to exchange - for example due to poor fit, size or colour etc. These should be offered when requested, and are valid for 30 days and redeemable at the issuing store. Conditions:

change

ns of Ex

Conditio

saleable

condition.

dit. The full cash or cre gear. hanged for in sports not be exc taken out must be chase can rts gear pur r being exchanged se. gea 2 Your spo of purcha the sports the date value of from s for 30 day store. d is valid rts Power hange Car issuing Spo 3 This Exc valid at the d is only hange Car 4 This Exc Purchase : Date of Details Purchase

rts 1 The spo

G IF T E XC HAN G

n& unused, clea

E CARD

t be in an

gear mus

r Sto rtsPowe

Issuing Spo

The sports gear must be in an unused, clean & saleable condition.

15:38:4 25/7/07

8:3 25/7/07 15:3

Your sports gear purchase cannot be exchanged for cash or credit. The full value of the sports gear being exchanged must be taken out in sports gear.

ndd 1

xchangeCard.i ARL____ GiftE

ARL

ard.indd ExchangeC ____ Gift

This Exchange Card is valid for 30 days from the date of purchase. This Exchange Card is only valid at the issuing SportsPower store.

WITH OUR 10 POINT 1

KNOWLEDGE IS SPORTSPOWER’S POWER

SERVING FOR THE GAME

COMPETITIVE PRICING’S NOT THE ONLY GOAL

MONEY BACK EXCHANGE OR CREDIT GUARANTEES

PLAY NOW PAY LATER

GIFT CARDS AND GIFT VOUCHERS

GIFT EXCHANGE CARD

HOME DELIVERY

TEAMING UP TO MAKE A DIFFERENCE

These are available from the Sports and Leisure Division.

Customers Score Advantage This A1 poster has been designed as an instore merchandising element to demonstrate and reinforce to both your customers and staff the brand values of SportsPower - what makes us different to our competitors, why SportsPower is the local expert and why “We’re on your Team” These are available from the Sports and Leisure Division.

SCORE ADVANTAGE

CUSTOMERS

Each member of our team takes pride in sharing their sporting expertise and knowledge to best match every customer’s individual requirements.

SportsPower are dedicated to outstanding customer service. Together with our expert advice, comprehensive product range and local knowledge, it’s game, set and match. More importantly, providing the right products and the best value-for-money for each and every customer has always been the focus of our game plan.

Sometimes products don’t do what they’re supposed to. Our customers are fully backed by our guarantee to refund, exchange or credit goods which are; faulty, have been wrongly described, are different from a sample shown to you or do not do what they are supposed to. Please retain your receipt as proof of purchase. Please choose carefully as we do not normally give refunds if you simply change your mind or make a wrong decision.

Lay-by now with our no fixed deposit or payments. Just make regular payments and we will store your layby and you can collect it at Christmas. And we have great finance options in conjunction with GE Money. We’ve got a whole host of ways to make it easy for you to get your game on. Ask instore for full details.

Are you purchasing a gift for someone but can’t decide? Then why not give with the convenience of a SportsPower gift card or gift voucher.

Are you purchasing sports gear as a gift and perhaps unsure for example of size or colour then ask for a SportsPower gift exchange card which is valid for 30 days from the date of purchase at the issuing SportsPower store. The sports gear must be in an unused, clean & saleable condition. The full value being exchanged must be taken out in sports gear and cannot be exchanged for cash or credit.

We can make it easy - just ask in store for details. Service fees apply.

Locally we’re getting in behind young Australian sporting talent by sponsoring teams and players and nationally by supporting worthy causes like Canteen the organisation for young people with cancer. It’s a winning combination.

MORE THAN JUST GOOD SPORTS Be the best you can be. Play fair. Respect the other team but often they will be no match for a team with focus, spirit, local knowledge and a winning attitude.

LZÉgZ dc ndjg iZVb

SportsPower Brand Guidelines

Radio Advertising Guidelines A music track is available for all members to use in local store advertising. It is important to use this track consistently over time to build your brand locally and create recall over time. It is pacy, energetic and modern and will appeal to all your customers. A version with a sung brand jingle is also available if you want to run without a specific offer at any time.

On Hold Music/ Instore Radio For on hold music and in store radio the basic music track can be used solus or in tandem with a sung jingle. You can also add your own content voice over on top of the generic music to localise your message for your callers.

Radio Script and Voice Over Generic scripts and voice overs have been produced for various promotions. Members can add their own content, product and price offers to these voice overs to create their own local commercial. The music track, jingle and generic voice overs can be downloaded in MP3 and broadcast quality formats from the SportsPower members website. Copy for the generic scripts can also be found on the website also.

SportsPower Brand Guidelines

Television Advertising

SPORTSPOWER “Up TO 51% OFF Sale” 30 Sec TVC

Storyboard Example As opposite, our spokesperson is dominant in all television executions. He delivers a brand personality and represents a store owner to engage the viewer and deliver the message in a fresh and contemporary style, consistently, over time.

Formats and Guidelines ‘Top & Tails’ will be supplied in both 30” and 15” formats. All TVC’s should use the corporate Red & Blue backgrounds for the product and price or offers content as shown opposite.

UP TO

Fast-paced strong beat music under. VIDEO: Background of moving images showing different sports. C/U of SAM to camera with enthusiastic “If you’re into keeping ﬁt... voiceover:

There’s something for everyone

HAWK WOM ENS

5 1% O F F !

5 1% O FF ! NOW

$ WERE $99.99

49 00

Cut to SAM over Graphic

Cut to product and price images, into each product segment...

Save on a huge range of clothing, footwear and sportsgear

Adidas Mens or Womens Hawk Running Shoes, were $99.99, now only $49 ...

UP TO

5 1% O F F !

SALE

3 Day Sale Graphic ﬂys up behind again

Up to 51% off sale...

at SportsPower’s Famous up to 51% OFF Sale!

PUMA

ADI DAS

SALE

Video effect: 3 Day Graphic ﬂys up over moving footage with logo

or into sports...

M ENS or

UP TO

5 1% O F F !

Y or GI RL JU NIOR BO ISOLATOR

5 1% O FF ! NOW

$ WERE $69.99

3430

... and these Puma Junior Running Shoes, were $69.99 now only $34.30!!

3 DAYS ONLY HURRY! SALE ENDS SATURDAY! While stocks last. Valid 3-5 January 2008

Dissolves out to SAM on top of 3 Days Only Graphic with logo on Red Background that zooms back into settle to full view. ... now

on at SportsPower - Your Local Experts!”

SportsPower Brand Guidelines

Television Advertising

Generic Top/Tail TVC

Generic Example This story board illustrates the generic TVC format.

Formats and Guidelines 30” or 15” formats will be supplied on sub-master tape for your local production company or television network to insert your specific offers or promotion details.

Video: Open on Large Sports Power logo with video effect on the ‘bling’ device Audio: Sports Power jingle under throughout (Member script commences after 1 second intro)

Video: Cut to Product & Price for local member insertion

SPORTSPOWER TOWNSHIP 123 Main Street Township Ph: 1300 123 4567 Video: Dissolve out to Sam with Sports Power logo Audio: On now at SportsPower - your local experts

SportsPower Brand Guidelines GES 16 PAR E AT OF G EAS! ID G IF T

Catalogues and Flyers

Bold headlines with customer value statements

Catalogue/Flyer Example

OUR BIGGEST EVER

CHRISTMAS! SPORTS AND HUGE SAVIN GS ON TOP BRAN D PS & MOR E... FITNE SS GEAR , GAME S, TRAM S! STMA CHRI FOR JUST IN TIME

Shown opposite.

Bright & bold colour palettes used throughout

WILSON N2 TENNIS RACQUET

now $199.99

Formats and Guidelines All fonts, imagery and colours should be consistent with the brand guidelines. Where possible inclusion of lifestyle imagery is recommended in order to stand out from competitors. Using SportsPower red throughout helps to acheive cut through.

6' (183cm) AIR HOCKEY TABLE

Strong retail messages and call outs throughout

now $399

SAVE

130

SAVE

• 1.1hp • 0.8-12km • 3 level manual incline • 6 programs • 120 x 40cm soft drop deck

SAVE

100

Personalised local change out on front - in red

7’ (213CM) POOL TABLE • Ball return • Cues • Balls and access

now $699

SPORTSPOWER TOWNSHIP SPORTS POWER ST. IVES

$29.99

SAVE

U SIV

E XC

S IVE T

U SIV

150

DUNLOP

280 Ti 100%

GRAPHITE

$24.99pk

$29.99

ed M FIL 7 Hundr

ER WILSON FEDER 25” 21”, 23” OR RACQUET

9 now $149.9

O DUNLOP TEMP

DUNLOP RALLY 24 PACK OF TENN IS BALLS

EYE-IN HIT-UP TENN IS TRAIN ER

SAVE

- TITAN IUM

DUNLOP DOUBLE TI PACK 24 GOLF BALL

$24.99pk

S WILSON VENU 23” 21”, & SERENA UET OR 25” RACQ BALL, WOBBLY GOLF GOLF BALL EXPLODING SUCTION CUP OR PUTTER

$4.99ea

now $99.99

CHIP IN NET

now $19.99

WILSON NANO CARBON 26" CQUET s 'RADUATE RA

Base banner contains headlines with customer value statements

$39.99

$29.99pk

H WILSON MATC CAP & TRIPLE BAG

S IVE T

Strong retail messages and call outs throughout

T PGF IMPAC BUGGY FOLDAWAY s 5LTRA LITE ECARD s )NCLUDES SCOR HOLDER AND GOLF BALL

PGF PINK RIBBON LADIES GOLF GIFT PACK

E XC

$39.99

GOLF

6 HEAD ATP BAG RACQUET

S R AC QU ET O

NB: To reduce the need for extensive re-touching, stand in front of a light background with adequate natural light on the face.

Full colour, in jpeg or tif file formats. Size: 2mb minimum.

Pics at base will change to show various product categories, seasons and lifestyles

SAVE

240

123 TOWNSHIP. PH:(02) (00)9449 1234840 4567 204Main MonaRoad, Vale Road, St. Ives Ph:

These pictures need to be taken professionally by a local photographer. They must be hi res and suitable for printing and reproduction. Wear the SportsPower polo shirt. Use of natural light is preferred as flash causes ‘red eye’ and washes skin tones out.

Suggested Format:

now $659

Using Your Own Pictures in Marketing Collateral

100

HEALTH STREAM BREEZE TREADMILL

PRINCE RAGE

$39.99

WILSON GRAN D SLAM

HEAD TI 2000

$59.99

WILSON H110

$79.99

$ 99 29 EACH

$49.99

99 2EA9CH

NG CUP PLASTIC PUTTIAIR-BALL ICE OR PRACT 6 PACK

$4.99ea

SAVE

20% V8 GIFT PACK s )NCLUDES GOLF BALLS TOWEL AND ACCESSORIES

TUBE OF 3 NOVELTY GOLF BALLS

$24.99pk

$9.99pk

$69.99

US BON 6 RACQUET THERMAL BAG

WILSON NANO CARBON HOPE

$99.99

WILSON NANO CARBON TOUR

$129.99

ON , FO R WI LS

HEAD TI DISCOVERY

$149.99

WILSON N FURY

$179.99

DUNLOP 500 AEROGEL HNOLOGY s "RAND NEW TEC FNESS s %NHANCED STIF POWER

$239.99

DUNLOP TOUR EXTREME SQUASH RACQUET

HEAD TI FLASH SQUASH RACQUET

$69.99

AUSTR ALIAN L OPEN 4-BAL s /FlCIAL "ALL OF EN !USTRALIAN /P

$14.99

OPTIMA V8 PACK 15 GOLF BALL CONTROL DUNLOP TI PACK 15 GOLF BALL

$39.99pk

$14.99pk

$39.99

S L E X P E RT O U R LO CA VI S IT YO

M RE A D MO OP AN INC E, DU NL HE AD , PR

SportsPower Brand Guidelines

Promotion Point of Sale kits National promotion point of sale kits provided by the Sport and Leisure division generally include A1 ceiling and window posters, blank and overprinted A4 and A6 tickets and shoe talkers. Examples below. Trainers

OUR

BIGGEST EVER

CHRISTMAS!

OUR

BIGGEST EVER

CHRISTMAS!

CHRISTMAS! Trainers

9999

BIGGEST EVER

CHRISTMAS!

9999

On hent nim delendipisit luptat. Em zzrit,Et, conulput euisim velit iustie

Trainers

9999

igniam, conullam, si blaorpe rostrud tat, se digniam, conullam, igniam, conullam, si blaorpe rostrud tat, se digniam, conullam,

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igniam, conullam, si blaorpe rostrud tat, se digniam, conullam, igniam, conullam, si blaorpe rostrud tat, se digniam, conullam,

LZÉgZ dc ndjg iZVb

A4, A6, Shoetalker

OUR

Window/Ceiling Poster

OUR

BIGGEST EVER

CHRISTMAS!

BIGGEST EVER

CHRISTMAS!

LZÉgZ dc ndjg iZVb

Blank A4, A6, Shoetalker

SportsPower Brand Guidelines

Billboards and Outdoor Usage Guidelines Red (186c), White and Blue (286c) should be the dominant colour palette for all outdoor executions. Examples as below.

We ’re on yo ur Te am !

SPORTSPOWER TOWNSHIP 123 Main Street, Township Ph: 123 4567

We’re on yo ur Te am !

SPORTSPOWER TOWNSHIP 123 Main Street, Township Ph: 123 4567

SportsPower Brand Guidelines

Uniforms The SportsPower Group have a standard uniform for men and women. To order the uniform contact Track ‘n’ Field. Examples of the styles are as per below.

Style No: T170 (option 2) Fabric: Description: Men’s Coolfit polo with knit collar, panels at raglan & side body.

Style No: T170 (Female version - T176) Fabric: Description: Coolfit polo with knit collar, panels at raglan & side body.

COLOUR SWATCH

Royal

Red

Navy

White

Style No: T176 Fabric: Description: Coolfit polo with knit collar, panels at raglan & side body.

SportsPower Brand Guidelines Shopping Bags

Promotional Items Shopping Bags SportsPower have a generic shopping bag in three sizes - Extra Large (1000mm x 610mm) - Large (510mm x 480mm) - Small (430mm x 290mm) In addition Sale Bags (ie. for Christmas and January Sale) are made available from time to time. Bags can be ordered direct from Bee Dee Bags. See artwork examples opposite.

Gift Cards

UP TO

51% OFF!

SALE

The SportsPower Gift Card example is as per below. For full details on the Gift Card refer to the members website. www.members. sportspower.com.au.

Consumables Various SportsPower branded consumable items are available to order via www.arlnet.com.au such as a SportsPower Water bottle, SportsPower Cap, SportsPower Bag and more.

0000000000

000000 000 0000 0000

ISSUE AMOUNT:

EXPIRY DATE (dd/mm/yy):

GIFT CARD PIN:

Gift Card

Gift Card Wallet

SportsPower Brand Guidelines

Vehicle Signage Two design options are available for vehicle signage using red or white vans. Examples as below.

Red Option 1

Red Option 2

White Option 1

White Option 2