Rakesh Tech Solutions ADVANCED DIGITAL MARKETING TRAINING INSTITUTE
• KEY TOPICS COVERED
• SALIENT FEATURES
• Search Engine Optimization (SEO) • Social Media Marketing (SMM) • Search Engine Marketing (SEM) • Google Adwords Certification • Online Reputation Management (ORM) • Email Marketing • Mobile Marketing • Web Analytics
• No Theory only Practicals • Advanced Digital Marketing • In-Depth Study Materials • Experienced Faculty • Adwords Certification • Job Assistance • Practical Assignments • Interview Training
ABOUT Rakesh Tech Solutions • Rakesh Tech Solutions is a field of vision for the sporting professionals, who are looking out for the Digital Marketing career or assistance. With focus on comprehensive Digital Marketing Training aspects, we Train digital marketing that will help an Individual discover best methods to market a product or services online successfully. At Rakesh Tech Solutions we support freshers, graduates, working professionals and established marketers who require assistance to up skill in digital marketing world.
Faculty • Our Trainers are supported by technology, documents and practical resources that enable the students to learn and refresh the required knowledge at a destined time and pace. • Being an adwords certified individual, trainers have more than 7 years of experience along with adword certification and web analytics certification and our modules are built to cover the key aspects of digital marketing focusing on core business. • The Training programs are designed to bridge the gap between traditional academia and industry demands.
Who Should Attend? • Working Professionals Open gates for multiple industries. Get a plethora of job opportunities. Expertise your skills for career growth Planning to start your own business? Work as a part timer, make money online. • Entrepreneurs Market your company or business online, Reach targeted audience and boost traffic, Generate leads and covert sales, Save up to 75% of marketing costs, Track and measure your campaign. • Freshers More than 1 lac job openings in India, Build your career in Digital marketing, Creative and easy to understand, Developing skills in digital marketing ensures you guaranteed job.
Why Choose Rakesh Tech Solutions ? • Highlights Advanced Digital Marketing, In-Depth Study materials, Experienced Faculty, Adwords Certification, Job Assistance and Interview Training, Practical Assignments • Flexibilities One-to-one attention, Limited Students, Back-up classes if you miss any, Job Assistance and Placements. • Placements More than 1 Lac opening for Digital Marketing Executives and Managers in India. Rakesh Tech Solutions provides placement assistance at leading organizations of the Industry.
• Training Curriculum • KEY TOPICS COVERED • • • • • • • •
Search Engine Optimization (SEO) Social Media Marketing (SMM) Search Engine Marketing (SEM) Google Adwords Certification Online Reputation Management (ORM) Email Marketing Mobile Marketing Web Analytics
Search Engine Optimization (SEO) • Module 1 • What is Search Engine? • Primary Search Engine VS Secondary Search Engine • How do Search Engine Works? • What is SEO? • What is a Page Rank? • How to Target the Right Audience? • Domain name and Hosting tips • Creating your marketing plan
• Module 2
• What is On-page Optimization • Keyword Research • Meta Tags and their importance • Image title and Alt tags creation • Webmaster and google analytics • W3c Validation • URL canonicalization • Competitor Analysis
• Module 3 • What is Off-page Optimization? • Generating Backlinks • Link building • Press Release and submissions • Article writing and submissions • Forum Posting • Social Bookmarking • Blog posting and comment writing
• Module 4 • What is Search Engine Algorithms? • How Algorithms Works? • Search Engine Penalties and Recoveries • Google Panda Algorithm? • What is Google Penguin • What is Google EMD Update • How to save your site from Google Panda • Recover your site from Panda, Penguin and EMD
• Module 5 • White hat, Black Hat and Grey Hat SEO • Keyword Stuffing • Domain and Keyword Cloaking • Hidden pages, Text, Links and Keywords • Doorway Page and Link Baiting • Duplicate Content and Cloaking
• • • •
Module 6 Google Ranking Factors SEO Tools Optimizing for Major Search Engines • Maintaining SEO • SEO Check List • Interview Questions
GOOGLE ADWORDS CERTIFICATION • Module 1 • • • • • • • •
Introduction to Adwords Benefits of Adwords Ads Appearance Quality of campaign Payment Campaign types Bid, Audiences & Ad groups Tools to measure results and campaign optimization
• Module 2
• Keyword Research • Keyword Matching and selection • Ad formats & Extensions • Ads, site quality and quality score • Keyword, bidding, targeting - Adwords tools • Performance monitoring and reporting • Optimizing performance • Reports, Evaluating and auction insights
• Module 3
• About Display Ads • Using ad formats and adwords gallery • Display ads on YouTube • Ad formats and targeting on Youtube • Optimizing Content on Youtube • Display ads on mobile devices • Overview of ads on mobile devices • Ad formats and appearance
• Module 4
• About video advertising • Benefits of Video Advertising • Planning and Implementation • Creating video channel and using video editor • Campaign creation, management and performance • Ad formats, targeting and remarketing • Generating Reports • Reporting and ROI
• Module 5
• About video advertising • Benefits of Video Advertising • Planning and Implementation • Creating video channel and using video editor • Campaign creation, management and performance • Ad formats, targeting and remarketing • Generating Reports • Reporting and ROI
• Module 6 • • • • • •
Work on Live Projects Adwords Editor Case Study Institute Test Quiz Google Adwords Certification Test
SEARCH ENGINE MARKETING (SEM) • Module 1 • • • • • • • •
Introduction to Adwords Benefits of Adwords Ads Appearance Quality of campaign Payment Campaign types Bid, Audiences & Ad groups Tools to measure results and campaign optimization
• Module 2
• Keyword Research • Keyword Matching and selection • Ad formats & Extensions • Ads, site quality and quality score • Keyword, bidding, targeting - Adwords tools • Performance monitoring and reporting • Optimizing performance • Reports, Evaluating and auction insights
• Module 3 • About Display Ads • Using ad formats and adwords gallery • Display ads on YouTube • Ad formats and targeting on Youtube • Optimizing Content on Youtube • Display ads on mobile devices • Overview of ads on mobile devices • Ad formats and appearance • • • • • • •
Module 5 Mobile advertising overview Ad formats and campaign creation Bidding, keywords and targeting Extensions and Mobile Display Tracking and analytics Measurement and optimization
• Module 4 • About video advertising & Benefits • Creating video channel and using video editor • Campaign creation, management and performance • Ad formats and targeting audience • Remarketing • Google Sponsored Promotions (GSP) • Measuring and Reporting • Lead Generation
SOCIAL MEDIA MARKETING TRAINING • Module 1
• Introduction to social media marketing • Creating business pages in social networks • Building a Social network marketing plan • Content Creation • Reaching targeted audience • Strategy and Planning • Measuring ROI and report
• Module 2 • • • • • • •
Facebook Twitter Linkedin Youtube Google+ Instagram Pinterest
WEB ANALYTICS GOOGLE CERTIFICATION • Module 1 • Course Overview • Getting started • Understanding and Using analytics data • Analytics reports • Navigating reports
• Module 2 • Data collection overview • Website data collection • Mobile app data collection • Importing data into Google Analytics • Building reports with dimensions & metrics
Tools
Alexa VIDIQ AddThis Pintrest MOZ Keywords Everywhere SMO Hootsuite Image Design Tools Canva
Online Reputation Management Importance of ORM in Digital Marketing ORM tools and Techiniques
Digital Marketing Work Process
implementing all the digital marketing practises on a project connecting one module to the other module rotating the customer conversion tracking set up Demo Link - https://www.youtube.com/watch? v=0xDWDKyqkn0
Intenship Batches Package – I Course With Real – Time Project Package – II Course With Intenship and Real - Time Project Package – III Course With Project batch with internship Batch
Contact Us:
Rakesh, G-3, Plot.No 117, Sai silicon Heights Road Number 6, Behind CGR international school, Ayyappa Society, Madhapur, Hyderabad, Telangana 500081, India
Website:– http://www.rakeshtechsolutions.com/ Email: info@ rakeshtechsolutions.com Mobile: +91 8801455157