Comunication and media 2011 by Linlin Kearney, Shira Kela & Stefanía Fanney Björgvinsdóttir
of the campaign and • Theme runway is “Arabians nights”. Inspired by the artists from the romantic art movement such as Delacroix
theme features lots of • The earth tones, deep blues and
magentas, rich gold embroidery, Persian rug inspired patterns, head pieces, long draping clothes, thick wool suits, light baggy shirts, galabia (long knee/full length tunics).
always themes her collections on very specific current • Westwood evetns or other themes collection is inspired by the Exoticism of Arabian style • The clothes.For this collection she was commented on the conflicts caused by the stigma people have of the arab style clothing
RUNWAY SHOW Music - Blakin beat box – habibi Israeli band will be playing “world music” habibi min zaman
The run way will be on the floor as well with models walking on Persian rugs.
CAMPAIGN Two page printed advertisement in vogue worldwide, Elle UK, V, W, bazaar UK, other smaller UK magazines Focusing on the male collection called MAN.
MALE MODELS
Location
Picture taken in England, city/urban/city scene to contrast with the clothes but at the same time exemplify how the clothes can be worn in an urban environment.
Tone of communication Our tone on first glance comes across confronting and bold, using the arab style clothes in a western country setting to shock viewers. But underneath this intial tone we have encoding an irony – take away all the media and politics and wars, these are just garments and we want people to see this and instead of thinking of the stigma associated with arab clothing
Thank you