b_guided dossier

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B-Guided

Stefanía Fanney Björgvinsdóttir! !

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Gunnlaugur Arnar Elíasson Monday, May 2, 2011

Index

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Product Trends Consumer Behavior Trends SWOT 2.0 Application goals and Objectives Target Definition New B-Guide 2.0 Application B-Guided 2.0 and CRM B-Guided 2.0 and locating/ubiquity/identification

1.

Product trends

After analyzing the webpage: b-guide.com we came to the conclusion that it始s in a need for a makeover.

Nowadays, webpages are under a lot of pressure of changing their image to 2.0 webs and doing so it becomes more efficient in every way, and is more appealing for the web user.

In this dossier we will change the website B-guided.com from 1.0 to 2.0 by creating a brand new website with the same domain name. We will implement a lot of new 2.0 features such as RSS, Applications, CRM, Tags, SEO etc.

2.! Consumer behavior trends In the world we are living to day everybody want to be important and let their voice be heard so to have a successful webpage the best thing you can do is to allow the e-comers to be able to comment on your site and be involved in what is happening. The best part is that your normal user can talk about it始s experience and you don始t have to pay a specialist to talk about what始s going on, events restaurants etc. The more you allow your follower to be involved with your web page the more likely it will be successful. We see that the 2.0 web pages that include a lot of communication between the everyday Joe, become very well known, like Facebook, Twitter and Tumblr

3.! SWOT B-Guided is web 1.0 The Webpage is programmed in flash, making it for impossible for apple platforms such as iPad and iPhone users to view the page.

Entire text in the page is in a photo format, making it impossible to copy or share text.

Address bar disappears when site is entered.

Search engines like Google and Bing can始t index the site when text is in photo format.

Changing the language to English seems to do very little, making it very hard for non Spanish speakers to browse the webpage and understanding it始s content.

Some links are not working.

Google Analytics can not fully function.

Webpage looks like it isn始t finished.

4.

2.0 Application goals and objectives

Website Wireframe

The primary domain will be b-guided.com, if possible we will also buy bguided.com or even something shorter for example bgd.com.

The website domains will be purchased in the country of Spain as well.

It is very important to make sure that the site functions properly in multiple browsers and various platforms. Such as iPhone, iPad, Blackberry and Android.

B-Guided logo will always link to the home page.

Search engine will be Google powered and located in the top right corner.

RSS feature will be available and also located in the top right corner.

B-Guided will be in two languages, English and Spanish.

Contact page will be easy to find in the bottom right corner with multiple contact options.

This page will also include Street map, Hours of Operation, Customer Service, Tech Support, Inquiries, General info, Job Applications, Billing & Management and will be completely free of ads.

Users can easily log in to their Facebook/Twitter account and start commenting on news, blogs and rating articles.

B-Guided will have it始s own customized 404 Error page.

Users can easily comment, share, save as PDF and print posts. Posts will be tagged.

Links will be detailed, for example: NO ! b-guided.com/232425.html YES! b-guided.com/2011/what-is-going-on-in-barcelona.html Website will also have it始s own mobile version, for example: m.b-guided.com

B-Guided will use SugarCRM, it始s open source and free http://www.sugarcrm.com/crm/ B-Guided will use Google analytics to monitor traffic.

The visitor should not have to click more than 3 times to get where he wants.

B-Guided Application will be for iUsers, Android and Blackberry users. It will allow the user to read the latest issue of B-Guided magazine, as well as post an interesting location.

The user will be able to rate, comment and share content on Social media websites such as Facebook, Twitter and Tumblr.

Application users will also be able to send us feedbacks, what their opinion is, what we can do better and what they like. The Application will be free of charge.

5.

Target definition

Our target will be people who are living a busy, modern and fashionable life. The target life stages would be young people that are starting to live on their own and are just starting to find out their own lifestyle. As well as people that are very up to date with what is going on in the society, and would be eager to share it with others.

This web page is a life style guide where you can get information from other people and share your own ideas about places, stores, restaurants and events that are going on in different cities. The user can share new events, places and news, any user should be able to find some place that suits him.

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2.0 Application

The new application that will be developed for B-Guided will be for all platforms. It will be for iUsers, Android and Blackberry users. This Application will allow the user to view the latest issue of B-Guided magazine as well share an interesting location for other users.

The program is aimed people at travelers who want information about a city, and avoid the typical tourist spot.

User will be able to rate articles, comment and share on social networks through B-Guided application. Also the application will offer a feedback section where users can give us opinions, what we can do better and what they like. Application will be free of charge

7.

2.0 and CRM

Consumers are now spending more time on social networks than any other form of website, including porn. Our social media strategy would be to engage our fans and sustaining a meaningful relationship with them through Facebook & Twitter.

Customized content. When you have your brand/page on different social websites you should not automate your updates. Donʼt share the same content across all networks (Facebook, Twitter, Tumblr etc.) in the same format. It takes more time but on the other hand you gain more respect from your followers. Some Facebook users get irritated when they see hashtags in their Facebook streams.

If a mistake is done, admit it. Nobody expects us to be perfect. Thank users for their replies and for sharing their opinions. Wish users happy holidays, ask them to share stories or ask them questions. Donʼt be afraid of negative comments or sensitive topics.

Post videos and photos. People like photos and videos and Facebook offers a feature to bring more fans to your page. If you post a video/photo and a non fan user sees it a button in the top left corner invites them to like your page.

Put your fans in charge. Sometimes we donʼt make the best choices, listen to your fans and what they like.

Target your status updates. When you have a global website. You should make good use of targeting. This can easily be done when posting an update. Not all of our fans want to know about campaigns/contests in different country.

Ask questions. Get fans to express them self on any topic, ask them to share their favorite content. If you ask them once in a while fans participate more.

Diversify the content. Sometimes users donʼt know what to post. Try to add how-toʼs, trivia about your company, polls, surveys, etc.

Have your own voice. Be funny, creative & entertaining. Find your voice.

8.

B_guide 2.0 and locating/ubiquity/identification

B-Guided will have its own mobile version of the web page, under the name m.bguided.com.

When browsing on mobile devices, people are usually on the go and really don始t have time to view the content. Our solution would be to cut down our content to some major value points but at the same time we will provide our users with a link to the main article, containing all of the content.

Images in content is a must, but with the mobile version of our website we will make sure that we won始t have much graphics, because most mobile phones take forever to load heavy images. Our images will be in .JPEG .GIF or .PNG format as these files are light weight.

Mobile Wireframe