UNDERSTANDING FASHION IN BENGALURU A study before forecasting fashion By Sreya Simlai
SECONDARY RESEARCH UNDERSTANDING PROMSTYL
PROMOSTYL STUDY AUTUMN WINTER KIDS
18-19
MAIN STORY
ACTIVISM
1.FRONT
SUB STORY
i. 90S STREETWEAR Skater life No gender mood Glam version Go anywhere Hoodies, sport jogging jackets and skaters Logo pictogram, photoprint decorations, shiny hologram ii. EASTERN SAILOR Graphic embellishment Materials are warm and compact Vintage soviet aesthetic Neo red white, blue combo Smooth velvet
iii. TRUCK PARTY Outdoor mood in highway or trucker universe Festivals and free outdoor parties Oranges
2. DREAM i. WILD ROCK rock mood animal skins, british plaids, aboriginal motifs, no color range free quiltings, denim, all over ikats embellished silhouttes in browns and whites softened by a tender grey. British X wildness Main accessories : caps, sunglasses, muffler, shoes Signature brands : Pepe jeans, IGOR, Korea Korea, Diesel
ii. VOODOO FOLK A bohemian theme autumn range combines pinks and oranges, delicate Hand knits, neo jacquards, wool laces, cocoon silhouette Fantastic canopy, a forest camouflage, mysterious romantic style Magic rituals Main accessories : bands, bags, shoes Signature brands : Fendi, Maniki
iii.
DRESSY GOTHIC A chemical color range awakens an elegant, enchanting wardrobe Opulent materials like Pleated, velvets, color lurex. Typical Gothic Inspired Pieces like redingote, Victorian collar Sumbtous dresses Fantastic worlds – that overflow with strange, luminous, Even phosphorouscent creatures.
3. PLAY
i.
FUNKY CAMPUS inspired from creative energy of the early days of HipHop and “get downparties” MUSIC : Old school sweatshirts ( 70 stripes) Sunny, fun colors, cheer up vintage, blue denim Jogging pants and jeans Caramel leather jean tones.
ii. CHEERFUL PREPPY colourful, joyous, back to school looks! Recoloured classic basics, plaids and oversized proportions Breakaway from conventional preppy looks Mix motifs and techniques for Arty decorations and Vivid – mock primary range.
iii.
BRIGHT SURPLUS Army wardrobe enriched with bold prints and sophisticated fabrics in a cold weather surplus version with clean lines and focus of military parkas. Wax Army Let’s play Graphic games Treatment inspired by visographs and new pop batiks in a fresh Graphic range.
4. OFF i. SOFT CLASSICS Less is more! A generous minimal fullness in clean designs and classic abrics with Noble hands. Graphic decorations in Victorian treatment for new meterogical pictograms. A cool color range warmed by browns and off whites and orange tone.
ii. CHEERFUL PREPPY colourful, joyous, back to school looks! Recoloured classic basics, plaids and oversized proportions Breakaway from conventional preppy looks Mix motifs and techniques for Arty decorations and Vivid – mock primary range.
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It’s amazing to discover how carefully even kidswear is thought about. The designs, colors, themes Prints and everytging is dealt with utmost care. Being a design student I, myself was unaware about it, I cannot expect others to know about this. May be in the fashion capitals they can be seen, but in India hardly anybody follows it. I think when so much efforts and thoughts are put into it, they must be promoted, injected in people in a better way.
5 POTENTIAL TRENDS PREDICTED FOR 2019 BY ELLE
1. HIPPY MORDERNISM The look is long, languid and sensual, saturated in warm desert and sunset hues at Chloe and Loewe or clashing carpet and tile prints, as at Paco Rabanne and Philip Lim. How to get it? Sun- kissed hues and neutrals, clashing geometric prints, scarf dresses, artisan knits, fringing, crochet shoulder sacks.
2. LOW KEY UTILITY Accessomorphosis: the transformation of bags and wallets into clothing From Chanel to Proenza Schoulder did a riff on that theme, with boxy car coats at Fendi featuring patch pockets labelled keys, coins and phone. IF YOU HAVE TO MULTITASK, SO SHOULD YOUR CLOTHES! How to get the look? Patch pockets; front- loaded belts slung across the body; the mega- return of Cargo pants in dusky hues.
3. WONKY COUTURE Hoodies and athleisure wear Fine tille, ruffles, balloon sleeves, bubble skirts, swirls of taffeta and duchness satin, sunray pleats and personality- packed volume dress. How to get the look? 50s and 60s era couture gowna rewoked as shorter, less precious, and more casual pieces. To be worn with pair of trainers.
4. SWEET VALLEY HIGH Throwback to early- nineties terrestrial television. Back to wordart and swirling graphics of the opening credits of Saved By The Bell and Clarcissa Explains It All but on shirts and skirts. How to get the look? Swirling terrestrial TV graphic in bold, bright shades, pastels clash with paintstroke prints. Silhoutte : top heavy with organised jackets and shirts.
5. ALL FEATHERS
SION U L C N O C These magazines and fashion journals have their own way of putting fashion. In a whole they somehow have their studies from WGSN, Promostyl, Runways and quite similar in their approach. Also every magazine have their own favourites and promote certain specific brands. To people who really want to follow trends, Magazines have always fulfilled their need. From this article Elle has come up with really significant runway fashion. Also it has come up with brands that one can go to find these latest trends. They strongly believe that these fashion will go viral this year.
TRENDS ON THE STREETS OF BENGALURU The study has be en done in in a nd around cam Bengaluru, Und pus of Nift er 25 summit (J ayamahal road ) and Koramangala
1.PRINTS, PRINTS EVERYWHERE
From Gucci to Tommy to coconuts to French fries are ruling the world. Following the forecast AW 18-19 prints are seen on bags, dresses, shoes, everywhere. Being at its PEAK ( in the fashion cycle) prints are sure to be running to become a CLASSIC. Prints were seen as motifs from longtime. Certainly a trickle up.
2. FUNKY HAIRCOLOR Haircolors have always been in trend, but these neon and pastels are so much in trend. From Kardasians to Cardi B to Justin everybody is experimenting. Trickle up for sure. At its peak.
NRIRIKA TAMANG, A FASHION DESIGN STUDENT IN 6 DIFFERENT HAIR COLOR IN ONE SEMESTER!
3. ANIMAL PRINT
ANIMAL PRINTS IN CENTRAL STORE
BANGALORE BLOGGER PROMOTING ANIMAL PRINT
From leopard print to tigers and cheetah ( may be zebra too) Following the Autumn/ Winter 18-19 women. Associated to the lower and higher edges of socio- economic spectrum Making a fun and youthful return. Refigured and reinserted as a way to visually break the consistency of an outfit or add an attention grabbing elements to bold looks. It’s an iconic look. A statement seen to be picked up by all ages. First came around 60 years back in US during Bohemian movement ( So it’s a repeating trend) It’s always been a trend but has escalated now a days ( as seen prints have been dominating this season).
4. HEADWRAPS
The head piece was seen in many big cities from London to Milan to New York to Paris Many celebs, influencers are seen wearing those edgy, glamorous, color blocking and printed version. As seen it’s a really famous trend in Indians but many college going and teens have been seen wearing it. Around 20 to 30% of people have been seen wearing it. Was first seen in 1960s retro, ethnic culture, pin ups and vintage movie stars. Known for countless colors, prints, materials, and styling ways. 2019 Special : Silk wraps It follows TRICKLE UP theory because it was first used by the commoners for daily purpose so that their hair doesn’t fall on their face. Now, it has moved to the ramps.
5. RETURN OF HAPPY SOCKS
Started in the early 2000 teens, the streetstyle look was always worn during fashion week in Milan. Repeating trend, this quirky trend was first seen back in 80s and early. It is taking a pace in recent days, expected to rise in coming years. Socks were considered that has to be hidden either inside pants or shoes, now wearing it is “flaunting”. It’s in a growing stage where people are building confidence to explore with such quirky outgoing styles, so its trickling up.
6. RIDICULOUSLY OVERSIZED BOOTS
The most comfiest trend of 2018. It’s an rapidly emerging trend, first seen in FW 18 Balenciaga runway show). Many celebs from Travis Scott to Ariana Grande everybody is seen wearing it. Its not a repeating trend. It’s a trickle down theory.
BENGALURU BLOGGERH IN OVERSIZED WINTER FOREVER 21 COAT
7. THE TREND OF CYCLING SHORTS
The classic piece of sports-cum-streetwear made iconic by Princess Diana in the 1990s is now being worn by everyone from KARDASIANS to HADIDS. It has become a must wear trend. It wasn’t in the trend in any of the forecast but icons brought it to the market. More than 60% of women around the world have been seen wearing it on almost a regular basis but in India its just the influencers have started promoting it, looks like its gonna take a while to reach around the country. Surprisingly it’s a repearing trend, 20 years back people were seen wearing it and it was a quite a trend that time.
BENGALURU BLOGGER IN CYCLING SHORTS
BELLA HADID IN CYCLING SHORTS
KOREA KOREA RUNWAY AW 18/19
8. CELEB TREND BUM BAG
Return of popular 90s accessory . Once perceived as uncool but today with sequin, bold leather and denim designs. At its PEAK right now, worn by almost 60% people.
9. ASYMMETRICAL CUTS
Attributed to the Duchess of Sussex’s perchant for a Bardot cut. Collars with asymmetrical with one shoulder neglection. Not forecasted but in market due to sudden popularization by the influencers and celebs. Seen in India, Many shopping archades have them already. Many women are also getting their customised saree or lehenga blouses in that way.
10. WHO RUN THE WORLD, STRIPES Stripes are definitely ruling the world with their pop style. Beginning from the Adidas Superstars, now stripes are everywhere bags, outfits, shoes, jackets, even formals like shirts. Stripes were first seen in 60s, but then now the multiple stripes are just fresh in. It’s definitely in its PEAK.
Many celebrities including kardasians to basketball players to the Versace, everybody has tripes KYLIE JENNER IN STRIPED TURTLE NECK TEE
11. THE TREND OF ORANGES Oranges are so much in trend, especially the neons are so in. From ramps, to celebrities, to influncers, to the street, everything is orange. It’s a trickle down trend and its rise in it’s fashion lifes cycle
fashion icon like Kylie Jenner and many others have been seen pulling this look too much. theres a faous saying going on all over the world that " orange is the new black"
12. BRIGHT EYESHADOW TREND From bright violet to funky orange to shades of green eyes are statement eyeshadows now a days. Celebs, professionals, make up artists have been promoting and slaying in recent days. The colors like orange, yellow have just arrived but blues and greens were seen earlier. The shows of Dior, Christian Siriano, Prada, Giambattista Valli, Tibi have been promoting these colors last season. The trend was at its peak last season but trends like keep on changing very soon.
13. POINTED AND SQUARE TOE SHOES Pointed shoes may well be a reoccurring classic when it comes to footwear trend but on the opposite pointed ones are just in. Shoes, heels, flats everything is pointed.
14. SNEAKERS THAT HAVE SNEAKED IN
The trail and hiking will be huge in 2019. Comfort is the new go! As forecasted, AW 19/20 had stories about comfort is gonna be the new go, and these totally justify it. These huge pumped shoes are trickling up. From Hiphop culture to the celebrities everybody are spotted with these funky shoes. Brands like Puma, Adidas have already created their collection. This trend is definitely going stay for a while.
15. THE NEONS
According to the Spring/ Summer 2019 catwalks the neon is here to stay. Bags, coats, pants, tops everything is neon. Neon had emerged in athlesiure in 2011 but then it wasn’t significant in other things.The catwalks of New York, London, Milan and Paris confidently championed lime green, bright green, extra hot pink and flame orange. It’s a trickle down trend, reaching its peak now.
THE OTHER SIGNIFICANT TRENDS THAT HAVE BEEN SEEN
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Conclusion
Studying about fashion in Bengaluru one thing I’m proud of is, people have been seen with quite a few recent trends. Mostly, there people understand fashion, and try to enhance it by putting their own thoughts and experimenting with it. The women and men section of the stores are quite following a fashion worldwide. The kid section is also seen with quite a variety but looks like Bengaluru parents have their own ideology in dressing up their kids. Women of age 15 to 30 have been seen following the most trend. Men mostly have been seen following it after their high school.Influencers in Bengaluru are many in number and have quite justified their job. Bengaluru is definitely getting ahead in fashion.