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1992 Jakarta , Indonesia Freelance Illustrator & Designer utari.widjajanti@gmail.com
1 INTRO
“CHERISHMENT” “RECEPTIVE ENTHUSIASISM” Sri Utari Widja janti is born in 1992. She start working as a graphic designer at 2014, for designing identities, typography experiment, custom lettering, and illustrations. Her commissioned work placed at some movie brand identity, music album, international logistics service, websites and some exhibitions. Her passion, consistency and interaction leads her to develop visual art. She’s working and living in Jakarta-Indonesia. With time goes by, we developed independent principles and thinking in the process of learning. Facing the next stage of life, I understand that this entire world view tragically puts the proverbial cart before the horse. Whether you call it personal development, personal growth, self-actualization, self-transcendence, or spirituality does not matter. What matters is realizing that the reason you were born is to become the best human being you can possibly be.
SOFTWARE SKILL Ai
ii
Psd
Id
CSS
MO
Education TK Al-Ikhlas Jakarta 1998 - 2004 SD Al-Azhar 15 Pamulang 2004 - 2007 SMP Bakti Mulya 400
Excite party planner branding Read mobile apps for PT.Latetuesday.inc 2015 - 2016 Emir Hakim Design ( STUDIO E ) Lodewijk bakery illustration Line official (wallpaper aug-nov edition) Bonsey Jaden Indonesia
2 EXPERIENCES
1996 - 1998
2014
2007 - 2010 SMA Bakti Mulya 400 Science 2010 - 2014
Award
Bina Nusantara Desain Komunikasi Visual
2016 “Winner Website of The Day” May 2016 www.cssreel.com
Work Experience 2010 EXPO “Bharatayudha”, Binus Decoration 2010 - 2012 Participal various internal exhibition by HIM DKV
“Winner Featured Website of The Day” May 2016 www.csslight.com “Winner Site of The Day” May 2016 www.cssnectar.com
2012
Winner Asosiasi Poster Film October 2016 Asosiasi Film Indonesia 2016
Head chief rundown ‘Acara’ TKH Freelance at Jendela Kreasi. Pembangunan Jaya yearbook layouting Morgen bis Bend identity
LINE DECO August-June 2015 wallpaper Illustration Line Official
2013
2017
Head chief treasurer for Plaza Desain “Graphivora” Intenrship at Red Colibri
“Poster Film Terbaik Nomnation” Indonesia Box Office Movie Award April 2017
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CONTENTS
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CONTENTS
ABOUT Brand Identity 07 . 27 . 37 Product and package design 17 . 39 . 49 Website 11 . 23 . 31 Final Project 51 - 56 Illustration 59 - 64 Cover o Resume 01 - 02 Contact 66
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VARIOUS WORKS Ada Apa Dengan Cinta 2 Di Atas Rata-Rata 2 Royal Logistic Studio E Website Shelomita Come Back Album Lodewijk Bakery Illustration Yum-Yum Kids Cookbook
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1 ADA APA DENGAN CINTA 2
ADA APA DENGAN CINTA 2 INDONESIA’S BLOCKBUSTER MOVIE Jakarta 28 April 2016 Brand identity / Poster / Graphic Design Size - 70x100 (cm
AADC2 Concept Intro A highly anticipated sequel in 14 years, and it has outgrossed its predecessor. The film has become an iconic brand despite a long gap of time since its debut. We continued to work with the client again to communicate new strategy and its impact through cross platforms - web, mobile, and social media. Our goal for the project was to create an immersive experience that lived up to the hypeprior theatrical release. The colorfull foreground multiply color are meant to represent the various kind of Cinta / love in Indonesia (Relationship between friends, parents, spouse/ lover)
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1 ADA APA DEGAN CINTA 2 TEASER POSTER
AADC2 TEASER POSTER Layout / Graphic Design Size - 70x100 (cm
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1 ADA APA DENGAN CINTA 2 ORIGINAL SOUNDTRACK
AADC2 ORIGINAL SOUNDTRACK Packaging / Graphic Design Size - 13.7 x 12.8 (cm)
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1 ADA APA DEGAN CINTA 2 WEBSITE
AADC2 OFFICIAL MOVIE WEBSITE www.aadc2.com UI-UX DESIGN / Website Design Size - 1024 x 760 (px)
AWWARD “Winner of the Day” at www.cssreel.com “Featured of The Day” at www.csslight.com “Site of The Day” at www.cssnectar.com
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1 ADA APA DEGAN CINTA 2 GAL A
AADC2 GALA PREMIERE Yogyakarta 28 April 2016 Gala Backdrop / Graphic Design / Offset Printing Size - 10.5 x 3.5 (meter)
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1 ADA APA DEGAN CINTA 2 GAL A PREMIERE
AADC2 GALA PREMIERE ATMOSPHERE Yogyakarta 28 April 2016 Photos courtesy of MediAN Publicist *The photos only to represent the overall design appereance of the GALA. But most of the work are done by MediAn publicist who is in charge as EO.
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2 DI ATAS RATA-RATA 2
DI ATAS RATA-RATA 2 ERWIN & GITA GUTAWA’S PROJECT Jakarta 12 October 2016 Brand identity / Packaging / Illustration Size - 13.5 x 12.8 (cm)
DARR2 Concept Intro This is a music talent search project presented by Erwin and Gita Gutawa. It aims to reach out to all the teenagers all around Indonesia in search of hidden talent that is yet to be discovered.Top seven finalists selected from all parts of the country to perform their music prowess in a concert setting and compiled in an album. The key art is a simple modified typography with trace of musical notations and sporadic CMYK individual color tone that reflects the overall identity of the project. Our conceptualization for this client communicated the evolution.
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2 DARR2 THE PROCESS ‘BASIC SKETCHES’
KAFIN PENCIL SKETCH Pencil Sketch / Crafting Size - 21 x 42 (cm)
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2 DARR2 THE PROCESS ‘BASIC SKETCHES’
LYODRA PENCIL SKETCH Pencil Sketch / Crafting Size - 21 x 42 (cm)
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2 DARR2 PACKAGING
PRINTING Offset Printing Using Cemanitoka pure CMYK Acdordion brochure Perforation CD available in 2 colors 1:1
CD PACKAGE Packaging / Graphic Design / Offset Printing Size - 13.5 x 12.8 (cm)
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2 DARR2 OFFICIAL WEBSITE
DARR2 OFFICIAL WEBSITE www.diatasratarata.com UI-UX DESIGN / Website Design Size - 1024 x 760 (px)
FEATURE Live Streaming DARR2 Event Songs sample Distribution contact Social media info Singer Profile
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3 ROYAL LOGISTIC
ROYAL LOGISTIC INDONESIA INTERNATIONAL CARGO COURIER Jakarta 12 May 2015 Brand identity / Corporate / Graphic Design Stationary
ROYAL LOGISTICS Concept Intro Royal Logistics established in January 1991 . Since the establishment we have set the goal to become the best in the transportation business. Our Vision is to lead in providing Total Transportation Services to our customers, through a commitment to maintain the highest level of reliability and premium service quality. Royal cargo Courier is the head brand for REX & DP-EX. The typograpghy should communicate strong and fast feel to represent the profesionalsm of the brand itself.
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ROYAL CONTAINER Scaling / Desifn Graphic Size - 14.63 (meter)
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In order to meet the Client needs to expand into international market, they continually expanding and upgrading tehir network of offices. Today they are being supported by CLN (Combined Logistic Network) a reputable International logistic alliance thus make it easier and faster to contact them from all over the world.
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3 ROYAL LOGISTIC
AIRPLANE IDENTITY Offset Printing / Graphic Design Size - 110 x 50 (cm)
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4 STUDIO E WEBSITE
STUDIOE WEBSITE BRANDING CONSULTANT Jakarta 15 January 2015 UI-UX Design / Website Design Size - 1280 x 1024 (pixel)
STUDIO E Concept Intro They’re an independently-run integrated brand consultancy specialising in the arts and entertainment industry in Indonesia. They redefine the future of brand building and strategy that stimulate choice, create value, and persuade loyalty. They’re communicating and connecting with the users via entertainment in a smooth and impactful ways all across South East Asia. The main concern is to create a website that user friendly with a clean look and able to showcase and represent well every Studioe works.
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4 STUDIO E WEBSITE
WEB PAGES www.studioe.co Photos courtesy of STUDIOE * The main task is to make it a minimalism clean-modern look to increase traffic to the site, let the user know that the projects and branding are made by a professional, and worth the money
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4 STUDIO E WEB MOBILE VER
BUMPER - INDEX UI - UX Design / Web Design / Responsive Size - 1136 x 640 (px)
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CONTACTS - MAIN MENU UI - UX Design / Web Design / Responsive Size - 1136 x 640 (px)
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5 SHELOMITA COME BACK ALBUM
SHELOMITA DIAH COME BACK ALBUM Jakarta 04 April 2015 Brand Identity / Package Design / Illustration Size - 13.5 x 12.8 ()
Concept Intro Shelomita Diah, one of Indonesia best R&B Soul singer decided to make a come back album at 2016.
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Shelomita Diah born and grown in an art loving family. When she was at junior school she began to learn music and singing. Plus a gift from her mother who was a singer, she began to sing since she was young. Since 4th year old she started to learn piano from private class. Then she continuing to YPM Music Shcool, from age 8-15 year old. She used to be one of he backing vocals for famous group bands such as Slank, Dewa 19 and also Imanez, Mita (Her nickname) released her firt albu “Langkah” at 2000 not long after that she’s getting married at June 2000. Her hit singles are “Kekagumanku” & “Prahara Cinta”. 15 years later she decided to make a come back to Indonesia music industry and planned to release an album. The album contain 6 new songs and 2 remake covers. The theme for the album was love. Glory of love. So the ilustration of the album “Kembali” which means come back visualise the letter k e m b a l i with some kind of illustration of strings. Strings represent how love works. Love isn’t always perfect. It isn’t a fairytale or a storybook. And it doesn’t always come easy. Love is overcoming obstacles, facing challenges, fighting to be together, holding on & never letting go. It is a short word, easy to spell, difficult to define, & impossible to live without. Love is work, but most of all, Love is realizing that every hour, every minute, & every second was worth it because you did it together. So it is illustrated with various kind of threads like tangled, straight or bundled.
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SHELOMITA COME BACK ALBUM
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5 SHELOMITA COME BACK ALBUM
ALBUM BOOKLET 10 pages accordion brochure Photos courtesy of STUDIO E *The designs only to represent the overall appereance of the album. But the work has stopped and the album hasn’t been launched until oct 2016.
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5 SHELOMITA COME BACK ALBUM
ALBUM BOOKLET 10 pages accordion brochure Photos courtesy of STUDIO E *The designs only to represent the overall appereance of the album. But the work has stopped and the album hasn’t been launched until oct 2016.
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6 LODEWIJK BAKERY GOODS
LODEWIJK PACKAGING ILLUSTRATION BAKERY GOODS Jakarta, 16 March 2016 Detailed Illustration / Digital Painting / Graphic Size - 1280 x 1024 (pixel)
LODEWIJK BAKERY Concept Intro Continuing business legacy of his grandfather “Lodewijk” (his name) Jonathan wants to make a packaging that looks conceptly different, fascinating for upper class of bakery goods buyer. The logotype of LODEWIJK are not my work. It belongs to Gunawan Lo - Loco Studio Jakarta who create the beautiful logotype for the brand. The pattern illustration firstly made on 1m x 0,4m paper so it look more detailed on a 25cm box. The big idea behind this fantastical picture was “lodewijk cake brings joy” trying to think outside the box that it doesn’t have to be illustrated with bake goods ingredients i drew partying animal instead to interpret they “joy”
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LODEWIJK ILLUSTRATION www.instagram.com/lodewijk_id Detailed Illustation / Crafting Size - 1.5 x 0.4 (meterl)
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6 LODEWIJK BAKERY GOODS
CAKE BOX LOOK Illustration / Crafting Size - 25 x 15 (cm)
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1 LODEWIJK BAKERY GOODS
PARTY ELEPHANT Illustration / Crafting Size - 25 x 15 (cm)
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7 YUM-YUM COOKBOOK
LODEWIJK PACKAGING ILLUSTRATION BAKERY GOODS Jakarta, 16 March 2016 Detailed Illustration / Digital Painting / Graphic Size - 1280 x 1024 (pixel)
KIDS COOKING BOOK Concept Intro “Yum-yum lezat, mudah ala chef cilik” is a healty cooking book for kids age 8-10 under the supervision of parents. The book was made because of the issues of too many additives in food nowadays, and it’s not healty especially for kids to consume it in a excessive amounts. The more kids cook, the more kids know about food and the process so the book contains various of kids menu that similiar to the popular menu of kids snakcs today. The book shows how to cook foods so it’s not losing it’s nutrition and in a easy way that kids can follow and doing it by theyselves.
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1 YUM-YUM COOKBOOK
THE BOOK yum-yum kids cooking book Layout / Illustration / Printing Size - 30 x 30 (cm)
FEATURE Recipe Illustration for Safety Cooking Instruction Veggie Bookmarks Kids cooking journal
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KAFIN PENCIL SKETCH Pencil Sketch / Crafting Size - 21 x 42 (cm)
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ILLUSTRATION ARTWORKS Memories In a Jar Roses may say “I Love You” 7 Deadly Sins Lust Mild Godzila in Town Balance Ink on Paper Success is About a Journey
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MEMORIES IN A JAR
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ROSES MAY SAY “I LOVE YOU”
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7 DEADLY SINS “LUST”
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MILD
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8 VARIOUS ILLUSTRATION
LEFT Godzilla in Town
UPPER RIGHT Balance Ink on Paper
BOTTOM RIGHT Success is About a Journey
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FEEL FREE TO SAY HELLO GRAPHIC DESIGNER SRI UTARI WIDJAJANTI Jakarta, 16 March 1992 Tel & E-mail : +6285781118381 +6281315287878 utari.widjajanti@gmail.com Web : www.behance.net/utari www.instagram.com/utariwidjajanti
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