Survival is an artform. We are surviving despite the virus. How we choose to survive is up to us. There is a saying “whatever doesn’t kill you, makes you stronger.” I believe this is true if you choose for it to be. In every moment, the only thing I have power over is what I choose to focus on. Today, I focus on the gifts I have been given, the health of my children, the gorgeous weather, the childlike curiosity of what God is up to in this and looking for clues along the way.
Lynn Morris OWNER AND OPERATOR OF SARAFRESH JUICE
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FOR SARASOTA FARMERS MARKET VETERAN Lynn Morris of SaraFresh, the arrival of COVID pressured her to have a tough talk with herself. “I said, ‘Self, what would you like to do?’ Seriously, I had time to get quiet and reevaluate,” she admitted. “Did I want to keep doing SaraFresh or do something different? Perhaps this was a sign to throw in the towel because of the challenges I, like many, were facing.” But Morris decided she wanted to stay on course. “I did what made sense for me and my daughters who quarantined with me at home.” Because she’s been a mobile business the past eight years, not much changed in her business model, except scaling down to 10 percent. “So I focused on learning new skills.” Morris launched a temporary landing page for ordering a limited menu of her cold-pressed juices and superfood smoothies. In addition, customers can now text “JUICE” to SaraFresh to receive special pricing and menu updates. Morris fulfilled orders to those who opted in, and created a grab-and-go cooler for folks to be able to comfortably preorder and pick up at their convenience. And partnering with Worden Farm to create Immunity juice packs of their local produce allowed Worden to promote the collab at their WSLR weekly box pick-up as well. Meanwhile, Christian Hershman at The Overton invited Morris to pull up SaraFresh’s truck on weekends. “My loyal client base showed up for me every week,” she delighted. “I also encountered many new customers through this time, so I’m keeping the focus on the gift of this time.”
5/26/20 4:15 PM
