PUBLISHED BY SRQ MEDIA IN PARTNERSHIP WITH WELLEN PARK
Reach active, affluent residents creating the life they’ve always imagined on Florida’s West Coast —right alongside new discoveries. From sunup to sundown, you’ll find smiles for miles, spread across neighborhoods, along waterside trails and in brand new Downtown Wellen. Stay and play all day or simply swing by to take in the sunset by the lake.
THE OFFICAL PUBLICATION OF WELLEN PARK, NOW IN MAGAZINE FORMAT.
Be a Part of Their Story.
QUARTERLY | WINTER, SPRING, SUMMER + FALL
ENGAGE WITH VIBRANT, APPROACHABLE AND FUN-LOVING RESIDENTS WHO SEEK OUT AN ACTIVE LIFESTYLE.
Wellen Park, in partnership with SRQ MEDIA, produces Wellen Park Living, a quarterly glossy magazine publication celebrating the Wellen Park community . SRQ MEDIA is a hyper-local media engagement company that is deeply embedded in the Sarasota-Bradenton area. I am very excited about the momentum this magazine will provide all of us as we launch Downtown Wellen, a vibrant shopping, dining and entertainment destination for our growing community. Each issue will include a dedicated special section to feature home builders and home plans in Wellen Park, as well as an intentional storytelling strategy designed to capture the sense of place we are all helping to create.
EXPLOR —Christine Masney
Wellen Park, Vice President, Marketing
something wonderful
P U B L I S H I N G Q U A R T E R LY
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S P E C I A L A N N U A L PA C K A G E S
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DY N A M I C S TO RY T E L L I N G
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IMAGINE MORE WAYS TO ENGAGE SRQ MEDIA celebrates 25 years of award-winning storytelling on Florida’s West Coast. Located in downtown Sarasota, Florida, the company’s portfolio of print, digital and video publications, including its flagship city-regional publication SRQ Magazine, have been honored by the Florida Magazine Association and Niche Magazine for its creative narrative— from modern design aesthetics to gorgeous “good enough to eat” photography. Crafted in collaboration with the community, Wellen Park Living magazine serves as a vibrant and trusted storytelling companion for Wellen Park residents, visitors and future residents throughout the year—proudly displayed on coffee tables and devoured with gusto beachside. In every edition, Wellen Park Living shares the insider stories on local dining experiences, boutique treasures, heart-warming profiles and health and wellness innovations. Publishing in February, May, August and November each year. A vibrant and trusted storytelling companion for Wellen Park residents, visitors and future residents.
DISTRIBUTION Readership: 75,000 (including pass along rate)
Distributed at Builder Sales Centers, Town Entrance and Atlanta Braves Stadium. Distribution at the Punta Gorda Airport and Sarasota Bradenton International Airport. Distributed at targeted, high-traffic locations in Venice and Northport. Targeted accommodations in Sarasota County. Digital flipbook online and shared with clients. Wellen Park Welcome Center
ANNUAL PACKAGES Special Pricing Page Size Full 1/2 1/4
4x $2,150/insertion x 4 $1,350/insertion x 4 $725/insertion x 4
* 1/4 page available only as an annual package
A LA CARTE
Page Size 1x-3x Full $2,950/insertion 1/2 $1,750/insertion REACHING WELLEN PARK COMMUNITIES Avelina Antigua Boca Royale Gran Paradiso Grand Palm Gran Place IslandWalk Oasis Preserve Renaissance Sarasota National Solstice Sunstone Tortuga Wellen Park Golf and Country Club Wysteria + future neighborhoods coming online!
SPACE CLOSING + CRA DEADLINES NOVEMBER 2023
Publish Date 11/17/23
Space Closing CRA/Materials Due
F: 9/15/2023, 4pm W: 9/20/2023, 4pm
FEBRUARY 2024
Publish Date 2/19/24
Space Closing CRA/Materials Due
F: 12/15/2023, 4pm W: 12/20/2023, 4pm
MAY 2024
Publish Date 5/20/24
Space Closing CRA/Materials Due
F: 3/15/2024, 4pm W: 3/20/2024, 4pm
AUGUST 2024
Publish Date 8/19/24
Space Closing CRA/Materials Due
F: 6/14/2024, 4pm W: 6/19/2024, 4pm
NOVEMBER 2024
Publish Date 11/18/24
Space Closing CRA/Materials Due
F: 9/13/2024, 4pm W: 9/18/2024, 4pm
SPECIFICATIONS
Size Width Height Trim Size 8” x 10.875” Full Page (bleed) 8.25” x 11.125” * including .125” bleeds on all four sides. Place text in the live area, which is 7” x 10”, leaving a .5” margin.
Full Page (island) Half Page (horzontal) Quarter Page
7” 7” 3.25”
x 10” x 4.75” x 4.75”
CRA (Camera Ready Ad) is submitted as a PDF file at 300 dpi in CMYK. Complimentary one-time assembly is provided for clients who are not submitting CRA—these ads are scheduled for pick up in subsequent editions. Changes to CRA or assembled ads will incur a flat fee of $85.
SUBMISSION OF MATERIALS
Send files via e-mail to: WPadpro@srqme.com
PROOFING PLATFORM
Advertising proofing is hosted on the PandaDoc platform. Proofs are provided to clients with two days for review and Approval for Press or Approval with Changes. One round of proofing is included in the one-time complimentary ad design. Changes requested after the initial proof will incur a flat fee of $85/set of changes.
PAYMENT TERMS + CREDIT
New client accounts will be payable due on contract until credit has been established. Terms: Advertising payments are due Net 15 from invoice date. The invoice date is the 5th day of each publication month. invoices are generated and transmitted digitally via QuickBooks. A late fee of 3% per month will be added to past due accounts. All major credit cards and ACH payment are accepted. For questions, please contact us at: clientbilling@srqme.com
THE CREDIBILITY OF MAGAZINES 6 68% 34%+ 79%
The Average Pass Along Rate/Readers Per Copy Percentage of action taken as a result of seeing print advertising Heavy magazine readers are 34% more likely than the general public to engage in the most brand conversaions. Magazine readers ages 55+ who still love the touch and feel of a printed magazine.
Magazine ads consistently outperform digital ads in growing consumer awareness and intent to act—8.8 points for magazines to 5.1 points for digital. Magazine readership also continues to grow long after publication date.
PLAN YOUR ENGAGEMENT WITH WELLEN PARK READERS FOR THE 2023-24 SEASON. FEBRUARY 2024 MAY 2024 AUGUST 2024
Spring Adventures Summer Play Coming Together for Fall Celebrating the Holidays
JOY NOVEMBER 2024
mindful and hearfelt
TO RESERVE YOUR SPACE, CONTACT YOUR ACCOUNT EXECUTIVE OR ACCOUNTS DIRECTOR ROBINSON VALVERDE E: WELLENPARK@SRQME.COM P: 941-365-7702 x703 PUBLISHED BY SRQ MEDIA 331 SOUTH PINEAPPLE AVENUE SARASOTA, FL 34236 SRQME.COM