Srushti SHAH PRODUCT DESIGN
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Hello! I am a 21 year old Industrial Product Design Student currently looking for a 6 month internship.
Being Self initiated and motivated person, I am passionate for achieving my goals. I believe in always chasing next level by self challenging at each stage.
“Design for me lies in finding the right connection between perfect opportunities.� Everything is just around us, all we have to do is connect the dots well.
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02 01
What’s Inside? The Opportunities.
1 Identify
the need.
-Kitchen Roll.
2 Discover
the possibilities. -Flat-pack Furniture.
3
4
an ambiance.
from obvious.
Create
-Restaurant Lamp.
Emerge
-Modular living range.
5 Go
beyond.
-Other Works.
03 01
1
Identifying the Need.
How can innovation compliment the tradition? The Indian homes have rotis as their daily bread. The storage of this big unit and carrying out the process hustle free is a difficult task. Individual project-1 month.
Environment analysis | Ethnography | Problem Solving.
04 01
India believes in tradition first. With the passing years, India has developed widely on technological aspect but it couldn’t completely replace the magic of hand cooked food. How can the process of making roti can be made easier without the drastic changes in the mindsets of people?
05 01
1
Cluster of trays and cutting boards.
2
The Environment. Analyzing the environment and interviewing user, coming to 3 opportunity areas.
Finding utensils when they get tangled.
3
Dishwash soap getting wasted in water. Environment: Kitchen.
06 01
User Insights.
the board before 1Wiping starting to use it.
the rolling 2 Finding pin from the cluster
of utensils in drawer.
The current scenario.
Inefficient height
Extra plate on side
out the flour 3 Taking needed from container.
Flour box
Rolling pin to keep down
“I wish I had everything in one place what I need so that i make the surroundings less dirty.�
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After chapati is roasted, keeping them in plate.
the chapati by 4 Rolling frequently taking flour.
Interacting with the user and took forward some major insights to begin with the creativity. 07 01
Brief: To redesign the rolling board for the Indian homes that enhances the roti making experience by making the overall process convinient and product efficient.
08 01
Ideation.
Innovating the solutions along with keeping in mind to keep the Indian culture alive.
Why is innovation needed?
Exploration.
Huge Rolling pins.
Storing pin backside.
Modern but inefficient.
Cloth for keeping rotis hot.
09 01
Development.
Selecting the chosen direction to develop the concept and form and validating through quick mock ups.
Quick prototyping for verifying the concept
Exploring different sizes for the base
Explore
Trial The right dimension that enters the base
Lid of the base
Hot plate to keep rotis Ensuring simple mechanism
Experiment
Finalize 10 01
Unroll the new kitchen experience.
11 01
Product Details.
Silicon grip at the base for stability Push button mechanism
Lid of the rolling board which keeps the chapatis hot inside
Tray can entirely slide in and come out. 12 01
How it works? The scenario of the steps showing product functions.
the lid from 1Remove top of the board. tray out to 3Takeputthesome flour.
the rolling pin out to 2 Take unlock the drawer.
13 01
The lid is hot roti storage where it keeps roti hot for 2 to 3 hours.
making chapatis, keep 4 While them in the hot cover lid.
out entirely for 5Tray comescleaning.
Rolling pin keeps the entire system locked.
14 01
What’s Inside? Technical Package. Front
Side
Top
All measurements are in mm.
White marble.
Finished wood.
Insulating fabric
15 01
2
Discovering Possibilities.
How can simplicity achieve versatility? The spaces nowadays are getting small and people are getting over the fixed huge furnitures. In the world of changing needs, people need easily transformable furniture. Individual project-3 months
Wood working | Flat-pack | Branding packaging.
16 01
The current spaces. Looking into the existing tables and quick storage places to realize the actual need and insights.
17 01
Explore for validation.
A step just before the final start.
Trying different types of moving mechanisms to the ideas and arriving at one.
Rough mockups to check placement of each part and finally starting 1:1 cardboard mockup
The cardboard mock up pointed out some areas which needed to work upon, which helped me to build more efficiently.
18 01
The Manufacturing. Step1 Pasting the template. Giving basic shape. Cutting the angled slits.
Step2 Drilling holes for screws. Checking assembly. Sanding the edges.
Step3 Varnishing the sanded surfaces Drying it for other coats. The flat-pack is ready.
19 01
THE CROSSEQUE. C r o s s e s
i n
a
q u e u e
Crosseque is a versatile flat-pack piece of furniture that can enhance all type of living space in many creative ways and can be customized according to the user needs.
20 01
The Versatility. Living room entrances.
Centre coffee table.
Bedroom side table.
Can be used to keep the things that we need mostly in the last minute or things needed while going out.
Adds to the beauty of living room while being used for snack time or storing newspapers in living room.
Used for keeping small things that we usually forget or might need instantly during the day.
Shoes | Umbrellas | Grocery bags
Snacks | Papers | Books,magazines
Phone | Medicines | Water
21 01
Let’s Build.
both 1Place the base onsides.
the connecting plank 2 Open to link both bases.
base to keep 3 Attachit atthesame distance.
the first set of 4 Stretch crosseque to open it.
22 01
Let’s Build.
the crosseque set 5 Insertinto the base slits.
7
Insert the big planks through slits of both the sets.
inserting both sets, 6 After insert the book planks.
your task ends 8 Here and crosseque’s task begin.
23 01
After Project.
“ How can the two mid-planks made into one and reduce number of parts?” “In which other ways can the big planks be used?”
Can be used as hard surface on sofas. Groove for it to stay stable. 2 planks attached with hinges.
Take the plank out 24 01
Disassemble to Pack.
The First box. 5 Main planks. 2 Centre planks.
The Second box.
User Manual.
2 Set of Crosseques. 2 Base planks 3 Connecting planks(diff. sizes.)
To help the user to build and use it better.
Market Ready! 25 01
What I Learnt? Working with wood. |
Getting hands on experience with power tools.
Importance of precision.
|
|
Meeting checkpoints of completion.
Understanding actual feasibility of product.
“Measure twice, Cut once.� 26 01
3
Creating Ambiance.
What will make a meal time more enhancing? The people in the restaurants are mostly engaged in the phone and miss their precious dining experience. People are so addicted that it is difficult to change their habit completely at once. Individual project-1 month
Brand study | Approach | Exploration.
27 01
A high end brand which makes their products as their identity. Foscarini’s raw material is emotion. From birth through development of every project emotion plays the key role.
What if the lamp in restaurants helps us to charge the phone and at the same time allow us having a phone free meal?
Design brief:
To design a restaurant lamp that has a QI charging technology for phones.
QI charging
Restaurant Lamp 28 01
What’s going around?
People being on phone during the meals makes other person feel ignored as well as taking away the pleasure of dining experience.
How can we encourage people to keep their phones aside on the table?
72%
people prefer having phone in the vicinity.
Providing a solution that can fit into the mindsets and behavior of people.
How can phones be a part of table and still add to the beauty of the table? 29 01
INDIVIDUAL. The lamps that are availible individually for people.
DEFINING SPACE. The lamps defining the dining space.
How I Started? Initiating the ideation of merging lamps with QI charger and then defining them into four specific directions.
INTENSITY. The lamps that allow to set the correct light intensity.
AMBIANCE. The lamps that helps to create specific moods.
30 01
Concept exploration.
Inspirations
Mikado per, d: pa ls use e. wir
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meta
Foscarini tuareg.
ria Mate
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Cha
Flex
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ture.
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strip Stab
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p ne s Pho . strip
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Phon e the la space:Sli de in mp. side
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Exploring the chosen directions and trying the actual behavior and feasibility through quick paper mockups and coming down to one final concept.
how ose be. cho can would u Yo lamp the
big
31 01
I
N
F
I
L
I
T
E
A restaurant table lamp that has QI charging which will encourage people to keep their phone aside and initiate a conversation. Within sight,without use.
32 01
The Essentials. Straight profile.
Intensity control. Bent profile. Light area.
Negative space. Magnetic extrusions Where the phone stays?
QI plate and battery. For connecting to other lamps.
33 01
One solution, multiple applications.
Creating infinite experiences.
Lamps with QI charging which makes phone part of it effortlessly. All you have to do is just slide your phone below it.
Table of 6.
Initially,all the lamps are kept near charging station.
Table of 2.
Infilite is versatile in nature by being available for all sizes of table. Connect for big, Disconnect for small.
Table of 4. As the table starts filling, Lamp can be collected from here.
34 01
4
Emerging from obvious.
How about same module performing number of roles? Nowadays in homes, people are getting more isolated by being in their bedrooms. How can the living room enable the family bonding by helping everyone to find their own zone in living room? Team project-4 months
Team Work | Decision making | Working with industry.
35 01
About Homecentre.
What goes around?
Homecentre is Dubai based Store and are located in GCC and Asian countries having their target mainly as emiratis and expats living in dubai.
What defines living room?
Point of contact. Michel Vandamme Head of design and development at Homecentre (landmark group). Is it the layout that defines the living room?
Is it the furniture?
Or is it US who make it?
36 01
The Process.
3 Target Families | Living room layouts | Insights.
What already Exists? Transformable. Scalable. Multi-purpose. Varied options.
The User Stories.
The expat Couple.
The Nuclear Family.
Conclusion. The size and the layouts of houses changed with the increasing people. When there are more people Religion is the main focus and lesser people, Functionality is the concern.
Carrying out the user study through various mediums like phone calls, Skype and personal interviews and getting different category of users.
The Joint Family. 37 01
Filtering the Feasible. The next step was to start the prototype of the selected concept and still exploring some of the minor details.
CONFIDENTIAL. Working on this project gave me the first time experience to work on a live project from the industry along with getting feedback from the client. It helped me to develop my team building skills and gave me glimpse of how the real industry works.
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The Team.
My role in the team.
Quick communicative sketches.
Involved in group discussions.
Interacting with users for insights.
Quick rough mock-ups
Making the 3d for the concepts.
Interaction with the local stores. 39 01
To improve efficiency of work of businessmen while on travel. Businessmen while traveling miss out their work due to different circumstances around. They can work better if they could carry their workspace everywhere. Analysis in group of 3, Created and Developed individually
Quick decisions | In user’s shoes | Working with professionals. 1week Masterclass.
40 01
Insights from Scenario
Entering airport and moving around.
Starts working on the seat tray.
Finding a place to sit and work.
Entering plane and keeping the luggage.
Takes the seat and adjusts.
Searching in the bag for essentials.
Has to make place for the food.
Reaching the place and unpacking.
How do i define efficiency?
Frequent timely breaks.
Comfortable posture to sit.
Surface to work.
Privacy while working. 41 01
Concept Exploration. Lid+wall
Inspiration.
Organizer Privacy
Flap opening Briefcase to carry. Work space
Origami fold
Arch wall.
Hand exercises.
Folding inside. 42 01
1. The laptop case is initially a box. Businessman can easily hold it in the hand or it can conveniently go into any existing suitcase.
2. Opens like origami folding. On opening, the case becomes a wall and gives you a private space for work.
43 01
3. Space for all laptop accessories. This would save the time in searching for everything as it would be in the same place. Also keeps the documents and papers safely.
4. Private wall. It helps in creating the working environment.
5. Hand exercises. Timely breaks help in increasing work efficiency.
44 01
To Design a Roadside Bus shelter for an Indian market. Bus stops in India are more than a place to catch a bus and an important part in a commuter’s life; but as the times are changing, the bus stop experience remains the same. Ongoing Team Project.
45 01
To design a learning game/tool for kids combining product design with interaction design. 1 week masterclass with
JOE FLETCHER
CHRISTIAN GUYARD
Awarded with Investor’s choice of concept.
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A Year3 Product Design Student, Institut Superieur de design(ISD Rubika), Pune, India. Contact
Srushti SHAH
Email Id Contact
Industrial Product design’17.
Skype Id
shahsrushti20@gmail.com +91-9821033868 srushti20@outlook.com
“Seeking for 6 months internship starting from July 2017.”
Education. 2014-Present
Professional Skills. Institut Superieur de design, Pune, India. Product design management. Completed 3 years in the field of Industrial Product design.
2012-2014
Narsee Monjee College of commerce, Mumbai,India. Junior College. 2 years of college in the field of commerce, securing 86% in HSC Board.
Partnership projects.
Digital 2d skills.
Analog skills.
Adobe Illustrator.
Quick Ideation.
Adobe Photoshop.
Communicative sketching.
Adobe Indesign.
Functional Prototyping.
Sketchbook Pro.
Styrofoam modeling.
2016
PU Foam modeling.
Digital 3d skills.
Wood Working. Marker Rendering.
Rhino 3d Solidworks.
2017
St.Lawrence High School, Mumbai,India. Secondary School. 10 years of the basic education completed, securing 93.64% in SSC board exams.
Languages known. English | Hindi | Marathi | Gujarati.
Keyshot.
Hobbies
Digital Interactive.
Acrylic art | Expression. Watercolor | Exploration.
Adobe Premier Pro.
Personal Competencies.
Team player
Leadership
Planning
2017
2016
Communication
VISAVIS. Brief: To design a bus stop for Indian Market.
Other experiences. 2017
Autodesk Maya (beginner). 2002-2012
HOMECENTRE | Dubai. Brief: To design a modular living room range.
2016
DCA | Masterclass. Brief: To increase efficiency of work for businessman while traveling. Raft design | Masterclass. Studio Metis| Masterclass. Brief: To design tool for kids combining user interaction with product design.UI/UX Glitter jewels | 1 Month Internship. To study the manufacturing process of the diamond jewellery. StreetArt | Masterclass. To paint a wall on the street dedicating to a designer.
47 01
“It’s not an end, but beginning of a new milestone.” Looking forward to start another milestone from July 2017 to January 2018.
48 01
Thank YOU. shahsrushti20@gmail.com srushti20@outlook.com +91-9821033868
Also find me on:
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