While cracking boundaries with AR and CGI, the fashion industry sure is walking towards the path of sustainability, but meanwhile, its traditions and heritage are at stake. Who will not want a perfectly rendered model of their imagination? But what about the real life models who struggled their lives just to be where they are? The first ever digital clothing was a 19- piece genderless collection launched by Carlings called Neo-Ex in 2018, and the first digital supermodel Shudu was created by Cameron James Wilson in 2017. While all this is very much sustainable and convenient especially in the pandemic, people are starting to question the ethics, tradition or values especially when it takes years to get into the fashion industry as a model but being replaced by something which doesn’t exist? Well, this is absolutely an argument to be raised. The power of fashion is so strong that the industry should not forget about its models, values and that its consumers still want the human connection.
