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What should the luxury fashion industry do to preserve the authenticity while adapting digitisation?

The smell of freshly ironed fabric or cutting the fabric may sound normal but as a fashion design graduate myself, I know the satisfaction it provides. Fashion has the power of changing the world. And fashion is nothing without the Luxury, authenticity, craftsmanship, the human touch! But being a $106 billion industry, it is also the 2nd most polluting industry.The world faced a shockwave when Burberry burnt $37m worth of unsold stock! (Brown, 2019). All they have to do is not forget about our planet while preserving their heritage. And for their rescue, there is Digitalisation.

Carlings Digital Clothing

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