Susanne Rutchinski line of work
EDITORIAL
Surrey in Focus project parameters
SURREY I N F O C US
SURREY
I N F O C US NOVEMBER 2007
NOVEMBER 2008
tation
Design a 48 page section that would ‘focus’ on a new topic each year. Develop style sheets, editorial layout, selection of fonts for efficient use by editorial staff. Colour choices to add continuity.
Moving forward
education
design award CCNA Newspapers- 2008 1st Best Special Section Surrey in Focus Education design award Best of Black 2007 2nd Best Feature Section Surrey in Focus
Unprecedented road, bridge and rail work is either underway or set to start, changing Surrey forever. Major transit improvements are also promised. The Leader takes an in-depth look at transportation issues as the city nears a critical turning point that will map the future of how we move.
SURREY I N F O C US
A city of learning From a one-room schoolhouse to the largest student population in B.C., Surrey has grown into a major city with an education system featuring an array of options for residents of every age and ability. The Leader takes an in-depth look at the rapid growth and challenges, and how stakeholders at the elementary, high school and postsecondary levels strive to meet the needs of learners.
A city in evolution From humble beginnings as a logging and farming community a century ago, Surrey has become the second-largest city in B.C., with a population of 400,000. The Leader takes an in-depth look at the city’s rapid growth and the challenges arising – for today and tomorrow.
36
focus on education
Job facts Q It’s forecast that over the next 12 years, B.C. is going to have a million job vacancies to fill, about half of those because of growth in the economy and half of them because of retiring baby boomers.
SAA scholarships Q Last year, Surrey high school students earned the most trades scholarships of any B.C. school district. Q With 10 per cent of the student population, local graduates took 16 per cent of the 470 Secondary School Apprenticeship awards handed out. To receive an SSA scholarship, a student must: Q Register for the program with the Industry Training Authority; Q Graduate from high school with a C+ average or better on Grade 12 level courses; Q Complete a minimum of 480 hours of paid work as an apprentice as part of their graduation program; Q Still be apprenticing six months after graduation, either in the workplace or enrolled in a post-secondary technical trades program.
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to enroll in district trades programs. Students in district programs don’t necessarily have a job in a trade yet, but receive technical training that combines theory with hands-on training in their chosen field. Some of the programs are at a post-secondary institute, while others are run in local schools. For both programs, the draws for students are numerous: they can get credit toward graduation, credit toward their post-secondary education, first-year apprenticeship training, they can get a scholarship, or they could get their tuition paid. “It’s really a benefit, there’s so many pluses,” says School District 36 career education coordinator Vicki Munn. Munn has been focusing on trades opportunities for students for nine years. She says while initially the challenge was battling stereotypes about trades and trades workers, a bigger hurdle was overcoming the lack of awareness of where such training could lead. “A student can go into a trade out of interest to begin with,” she says. “Where that leads them a few years after that is really up to them. They could go into business for themselves, they could go into another field such as firefighting or engineering. There’s a broad spectrum of directions they could go.” To create even greater awareness, the district also collaborates with Delta and Langley school districts and Kwantlen each spring to organize Trading Up, a multi-day event that exposes Grade 10-12 students to a range of career and education options, as well as professionals involved in various trades. It’s forecast that over the next 12 years, B.C. is going to have a million job vacancies to fill, about half of those because of growth in the economy and half of them because of retiring baby boomers. In addition, the 2010 Olympics are expected to generate 132,000 person years of employment for skilled trades workers. Once out of highschool, students need not venture far for further training as Kwantlen Polytechnic University has a trades and technology campus in Cloverdale which officially opened in spring 2007. Kwantlen
offers numerous apprenticeship, technical career programs and entry-level trades training (ELTT) – which offer some insight into particular trades before a student commits to an apprenticeship. After completing a 20- to 28 program, ELTT graduates can go on to 40-week an apprenticeship, where they earn an income while completing on-the-job and in-class skills training to become a certified journeyperson. Kwantlen offers an array of programs in a variety of fields, including automotive service, carpentry, drafting, masonry, electrical, farrier, welding, plumbing and metal fabrication. The Cloverdale campus, on Highway 10 near 180 Avenue, has the capacity for 900 full-time Q private enrolment in of B.C. students and isschool considered phase one a has grown average of 2 perplanned cent project on the by sitean that was originally per year over the past five years to house 4,500 trades and technical students.
Q The approximately 68,900 students enrolled in independent schools in 2007-2008 represent 10.8 Apprenticeship is a structured system of per cent of all elementary and supervised training leading to certifi secondary school enrolment incation BC. in a
What is apprenticeship?
designated trade, occupation or craft. It Q is Independent usually a two- to four-year program schools receive no of on-the-job training supplemented by in-school grants for the cost of providing land, buildings, and equipment. Indepeninstruction lasting from four to 10 weeks per dent school supporters of are year, depending on the trade.pay Not100% all trades these costs. apprenticable. Apprentices spend approximately 80 per cent Q The majority Surrey’s of their time learningof skills on theindepenjob, and 20 dent are faith-based. per centschools in a classroom setting. Students must be employed in a trade area and become registered through their employer in order to be eligible for this type of training. The process of becoming enrolled as a formal apprentice is called the indentureship process. Once indentured, an apprentice can expect to earn 50 per cent of a journeyperson’s wage, with yearly increases over the duration of the apprenticeship. When back in the classroom as students, apprentices are eligible for Employment Insurance (EI) because of their time spent on the job.
Who should be an apprentice? • interest in trade and technical industries • likes working with hands and head • interested in working with people • interested in being an entrepreneur • likes seeing the end result of their work – courtesy Surrey School District
What is the Secondary School Apprenticeship (SSA)? SSA is a provincial initiativeschools that Independent allows students 15 and over to begin an
apprenticeship while still completing high Bibleway Christian Academy school. Cornerstone Montessori School By working in a trade while attending Fraserschool, Valleyteens Christian High secondary can earn up School to 16 credits towardIqra graduation also earning Islamicwhile School credit for the first level of their apprenticeship Khalsa School technical training. Depending when they start, students Our Lady of Good Counsel School taking part in SSA could be a fully qualified Pacifi Academy journeyperson by the cage of 21. As an incentive, SSA students who Regent Christian Academy complete 480 hours of paid work, achieve a Roots andgraduation Wings Montessori C+ or better upon and continue their apprenticeship are eligible for $1,000 Southridge School scholarships.
St. Bernadette School Star of the Sea School Surrey Christian School Traditional Learning Academy White Rock Christian Academy William of Orange Christian Elementary Zion Lutheran School
Private colleges There are about three dozen private career-training colleges in the area.
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he rapid and ongoing population constructed in the past dozen years. resources, communication and maintenance growth in Surrey has meant there’s And the building continues. One new school, needs, concentration of English as a Second rarely a dull moment in the local Rosemary Heights Elementary, opened this Language students and high vandalism costs September, two new elementary schools are all contribute to chronic funding shortfalls. education system. slated to open in East Clayton and North As hundreds of school-aged kids move to the Outside the public school system, there are city with their families annually, the publicly Cloverdale next fall and a new high school, also 20 private elementary and secondary schools funded Surrey in Clayton, 16, School District hasLeader, had to Sunday, November is due by 2010. in Surrey, with an estimated 6,000 students. Surrey / North Delta 2008 respond quickly to keep pace. Enrolment in private schools has also reflected Decade after decade, school trustees have had to fight for sufficient funding to fulfill both demographics, increasing on average about With enrolment at approximately 65,980 this fall, Surrey remains the largest in B.C. and is operational and capital budgets. two per cent province-wide annually, arguably moreso in Surrey. one of the few school districts where student The district, which is the largest employer numbers continue to rise. in Surrey, now has an operating budget of And where do all the students go after about $500 million, the bulk of which pays The growth leaves Surrey in a better position graduation? If not proceeding directly to the than many communities, where schools workforce, there are dozens of private career for staffing. There are approximately 7,900 closures and program cutbacks have resulted and trade colleges peppered throughout the employees – 4,900 of them unionized teachers. from a declining student demographic. Laurae McNally, the longest-running local icty, and now, two university options that exist school trustee with 22 years on the Surrey In neighbouring Delta, for example, in Surrey. enrolment has dropped steadily over the Board of Education (formerly the Surrey Kwantlen Polytechnic University, formerly past several years, often leaving the district School Board), says the district has always – Kwantlen University College, has had a scrambling and continues to – struggle with growth and and establishing unique local presence since 1981. It, too, has grown eventeen years ago, when Cathy “We also wanted to send our kidsfor to dollars a Independent schools have been operating initiatives to attract students exponentially with area development and Delta schools. complications. Lee’s first-born daughter was school where it was a real community so that in to B.C. since the 1870s, related but it was a century While being a growing school is She recalls now has more than 17,000 full- and part-time nearing kindergarten, she visited other parents ... would also come from that beforedistrict they received any support from1981 the when the board cut its in some respects, itprovincial also carries with it budget to ease homeowners’ tax hit – only to students at campuses in Newton, Cloverdale, her local community school. perspective,” van Dijk positive said. “We’ve developed government. It was 1977 when it be ordered sixstudents weeks later by then-Premier Langley and Richmond – a far cry from 150 the The young mom was excited and scared all friendships with other myriad familiescomplications. that think in a was finally proclaimed private school One is where to physicallywould houseget allsome the funding.Bill Bennett to cut another $1.7 million. institution graduated in its first year. at once – after all, her baby was spreading her similar way.” Argumentstoday, incoming children. they’d already pared back The local campuses and degree offerings wings, heading to school for the first time. Fred Herfst, executive director school-aged of It’s a system that still functions with financially have expanded significantly in recent years and In contrast to many municipalities that are students werea unsuccessful and things like But the school wasn’t what she had the Federation of Independent School independent school receiving having skating to close students, and Kwantlen was granted university status earlier hoped. She perceived a lack of respect at the Associations (FISA), said parents send due theirto too few maximum of there half the perstudent pupil grant that a swimming programs, areschools areas offor Surrey suppliesThe andrest custodial – such as the Clayton in 2008. school – both of peers and of property. The children to privately run a variety public school student receives. of the service took major hits. language she heard in the schoolyard wasn’t of reasons. But, he reasoned, judging by thesections funding comes through tuition fees. McNally says, it’s always been a neighbourhood and of South Surrey – In general, The Surrey campus of Simon Fraser particularly friendly and there was garbage fact a large percentageare of private schoolsand don’t get any government struggle fightingschools to keephave pace withPrivate development to gain full recognition of Surrey’s University has also experienced much growth littering the area. It wasn’t the place she’d strong religious orientation, it follows that funding to pay for land, growth buildings orneeds. incoming families. and in the six years since it took up residence in dreamed her five-year-old would start her many decisions are faith-based. equipment. schools That money comes from while other districts get cushion There are now 99 public elementary Even today, the Central City area. schooling. Of the 20 independent schools in schools Surrey, in the Surrey donations and supporters. and 19 high funding to cover declining enrolment or School While there were 550 students in 2002, SFU Lee began exploring other options. the bulk are affiliated with a particular WhileisHerfst couldn’t compensation provide a breakdown District. The quick rate of growth Surrey now serves about 4,300 undergraduate reflected for costs associated with She visited Pacific Academy, an independent church or denomination. Those aren’t of how many attend Surrey cities with ballooning school in the age that cold climates, and graduate students and welcomes more of local school facilities. Of thestudents 19 school that had just moved to Surrey from often still have an established belief system 10 or 11get per secondary schools, 13 wereindependent built within schools, the last about enrolment nocent additional assistance. than 200 faculty and staff to the campus in the Coquitlam. Lee liked what she saw, so much from which they teach,16such as Roots andnew elementaries of the totalhave student in B.C. is insuch as added human award-winning Central City Tower. years. Eighteen beenpopulation She says things so that she and her husband have seen three Wings Montessori School, which has a strong the private system, equating to at least 6,000 of their offspring graduate from the school, spiritual component conveyed through local kids and teens. with their fourth child now beginning her activities involving nature, diversity and Enrolment in private schools has increased final years of high school. global stewardship. by about two per cent a year for the past five years. While “We’re so happy ... FISA represented seeing how they’ve turned out. Their 23,000 students peers and friends are in 120 schools in amazing,” Lee says. 1966, it is now In addition to the umbrella believing there is organization for a higher academic more than 35,000 standard in private students in 175 school, a big draw was schools across B.C. the melding of ideals Many parents between school and who have chosen home. an independent “Every parent wants school to educate a positive experience their children often for their child,” have to sacrifice Lee says. “We are a both time and community of families money. that share the same Brad Miller, a dad values and morals.” of three at Pacific Lee certainly isn’t Academy, chose an alone. independent school Corinne Buccholz for his kids largely has also sent her for reasons of faith four kids through and academic the private school standards. Residents of system. With two kids graduated from Regent Fort Langley, his Christian Academy family has always and another two in been willing to Grades 7 and 10, make the lengthy harmonizing values daily commute was an important to get the quality consideration when of education they she was first choosing want based on the a school 15 years ago. belief system they “Because we’re favour. Christian, we wanted “It’s a big job to to have them in a drive there every day, but we’re school where the same things being taught at committed.” home were taught at Money is also school,” said Buccholz, a consideration. Surrey school district currently serves approximately 65,980 students in 99 public elementary and 19 public secondary schools. who also liked the idea Parents at private Evan Seal photo of uniforms to limit schools pay an the competition and annual tuition – peer pressure among which varies widely students. depending on the school and age Mom Sharon van Dijk has girls in of student. But Grade 7 and 9 at the thousands of Pacific Academy and dollars per year, chose the private they say, is well school route so they worth it. could be educated Parent Cathy Lee says like many from a Christian perspective. The families at her kids’ consistency between school, hers is not school and home, as affluent. well as between her “We have gone household and those of without a lot of her daughters’ friends Surrey students Hannah van Dijk, 14 (left), Emily van Dijk, 11, and Brienna Lee, 15, go to Pacific things, but that was Academy, a local private school. is highly valued. our priority.”
focus on education
Private school facts
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From public elementary and secondary schools, to universities, and private facilities – all reflect the city’s fast pace of growth
Educators have worked for years to change attitudes and create awareness about trades and technical training he Surrey School District has been a leader in pursuing trades and apprenticeship opportunities for local teens. Hairdressing programs have been offered since the early 1980s, with welding and electrical programs coming on board in the early ‘90s. Since then, everything from steel fabrication to baking have been added. Last year, Surrey students earned the most trades scholarships of any B.C. school district. With 10 per cent of the student population, local graduates took 16 per cent of the 470 Secondary School Apprenticeship (SAA) awards handed out. As of September of this year, there are 113 Surrey students in the SSA program. SSA allows teens the opportunity to get a head start on their trades career by earning graduation credits from work experience in areas such as welding, cooking, bricklaying and carpentry while still completing high school. The SSA program allows any student aged 15 or over to register as an apprentice and receive 16 credits toward graduation from work experience hours while continuing classroom learning. To receive an SSA scholarship, a student must: • Register for the program with the Industry Training Authority; • Graduate from high school with a C+ average or better on Grade 12 level courses; • Complete a minimum of 480 hours of paid work as an apprentice as part of their graduation program; • Still be apprenticing six months after graduation, either in the workplace or enrolled in a post-secondary technical trades program. There are now close to 20 district-wide career programs, including carpentry and millwright courses offering dual credit toward Kwantlen Polytechnic University programs, and electrical and steel fabrication classes applicable to BCIT training. Between now and next February, there are also another 250 or so Surrey students expected
focus on education
A city growing and learning
Trading in traditional views
Fred Herfst, executive director of the Federation of Independent School Associations.
“A student can go into a trade out of interest to begin with. Where that leads them a few years after that is really up to them. They could go into business for themselves, they could go into another field such as firefighting or engineering. There’s a broad spectrum of directions they could go.” Vicki Munn
Surrey / North Delta Leader, Sunday, November 16, 2008
Surrey / North Delta Leader, Sunday, November 16, 2008
Education: Private options Harmonizing values key for parents choosing independent schools
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Boaz Joseph photo
What’s inside Local education history ...........................................................................pg 5
Focus on parents ...........................................................................pg 8
Home learning ................................................................. pg 10/11
Continuing education ................................................................. pg 13/15
Kwantlen University ................................................................. pg 17/18
Immigrants integrated ................................................................. pg 20/21
SFU Surrey ................................................................. pg 23/25
Programs of choice ........................................................................ pg 27
Private schooling ........................................................................ pg 28
International learners ........................................................................ pg 31
Special needs ........................................................................ pg 33
Trade opportunities ........................................................................ pg 36
French immersion ........................................................................ pg 38
Surrey in Focus was written by Leader reporter Sheila Reynolds. Photographs by staff photographers Evan Seal and Boaz Joseph Cover and layout design - Susanne Rutchinski Editor – Andrew Holota
Rutchins
Places t o
visit
ki
Stew Farmart
canopie s that on ce allow loaded ed a ful hay wago ly n to drive through The barn . stored ha y, mach draught inery an horses, d six one bull, four to six one sow da iry and cows. To m gard to a displa ens to ba da y, it’s y itself, his of antiq home ue agric tools. tory is ca rns to the hous ultural e ptured Built in 1894 by A boat ho Surre use displa Stewart for his fam y pioneer John y offers peek int a sneak o the life ily, the res Victorian on the Nic tored River an -era Ste wart Far omekl d aroun features m Hous d the Cre a wrap-ar area du e scent Be ring the ound ve elegant ach ‘50s and randah, kitchen boat an ‘60s. A cra an , parlour d origin room as b al Easth and din well as “on ope engin e lunge ing a wood r” – are (that sti e – or burning part of the ll works Informati stove ). on is als display. Visitors o to the ho available oyster far use, loc on mi Crescent loc ng al and cra ated at as well Road in bbing ind 13723 as boat South Su enjoy he ustries building rrey, can ritage ac processi and fish ng. tivities, home ba crafts an king. Co d stumed Even the are avail tour gu gardens able. ides of the far are dubb mhouse ed herita The pro ge with perty als of flowe varietie o featur rs, vege pole ba s es a herita tables an rn, built mimick d herbs ge in 1894 ing what of its kin , one of would ha d. The ba century the las ve ago. Vo rn, cons t been a unmille lunteers tructed d lumbe gardens tend to from r, featur with on the es mids ly org anic me trey Visitors thods. are invite d to tou r the be ds
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SURREY
The Community Guide connecting residents & visitors to the City of Surrey
COVER DESIGN & GRAPHIC
Susanne
The Su rre COMM y UNITY is publis hed annuGUIDE ally by The Le ader #200 - 54 50 152n Surrey, B.C d Str . V3S 5J9 eet Phone: 60 Fax: 60 4-575-2744 4-575-25 www.s urreylea 44 der.com
58
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community
PUBLISH
Bruce McER Auliffe
DIRECTOR AND MA OF SALES
Karla PeRKETING arson
Delibera te atten tion is pa natural id to the landscap e as we mix of cu ll as the ltural att ributes in our soc ntre, that exi alley/ iet st Fleetwoo Guildford, Newt is handled y. The presentat on, d, Clover ion in a playfu dale, an Surrey. Th sty l and oft lized ma d So e Museu en nner tha m reflect uth and rep positive t create resents s sa and chee the entire rfu Surrey. Th ou l view of r city. Yo City of e banners u will rec to conv Peace Arc og ey the var were created h in South nize the ious im and sym agricult Surrey, the ages bols tha ual lands t make of Clover entire cit the Cana up the dale, an y. The art dian Fla d ist wishe g draw att in Co the Guild mmunity. d to ention to ford The collec some dis markers banners tion of six tincti rep were cre ate commun resentative of eac ve Welters for the op d by Deanna ity. h landmark These symbols ening of Surrey Mu or the s should seum in be recog and are 2005. intende nizable The Surre d to transp viewer to y Museu ort m is loc that spe 17710-5 ated at cial place. the 6A Aven ue in Clo For more verdale. informati on call 604-5 92-6956 .
munityGu
2009 - Youth in Arts
Silk P anels
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2008 - Diverse Cultures
Read on for upcoming festivals, community events, and the places to be in our diverse and majestic city.
2007Su
2007 - Local Artists
guide
The Le ader
2006 - City of Parks
unity
A Brief History ______ All Abou _____2 t Kids __ 8, 32, 35 ______ Auto Se ______ rvice __ 20, 21, 22 ______ Birthday ______ Planner ____ 64 ______ Calend ______ ar of Ev ____ 23 ents __ City Cent ______ re Scene 9, 10, 11 __ Collect ion/Recy _________29, 30, 31 cling__ Commun ______ ity Worsh _ 32, 33 ip ____ Commun _____5 ity Tele 9, 60, 61 phone Cultural Nu Capital __ mbers ______ _ 19 Educat ______ ion ____ ____ 68 ______ Entertai ______ nment Gu __ 49, 50 ide ____ Golf Di _____5 rectory 1, 52, 53 ______ Health & ______ Beauty __ 54, 55 ______ Home Im ______ pr _____ 44 Insurance ovement ____ ___39, Compan 40, 41 ies Park Lis ______ tin ______ _ 66 Places to gs __________ Vis 42, 43, 45 , 47 Pet Page it __________ __ ______ ____ 58 ______ , 63 Seniors. ______ ..Young ____ 48 at Heart Shoppin ______ g in Histo __ 33 ric , 34 Spirit Cr Cloverd ale ___ anes __ 26, 27 ______ Spirit of ______ BC ____ _ 14, 15 ______ Surrey ______ Arts Ce __ 13, 25 nter __ Surrey W This collec ______ riter’s Co tion of im _____ 38 nference located Water in the foy ages on silk is ______ Parks __ er of the _ 16, 17 Museum. ______ Welcom Surrey It rep ______ e to Surre de __ picted thr resents the Cit 57, 62 y ______ y ______ official co ough Surrey’s six ____ 7 mmunitie City Ce s of Wh
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Design a 68 page guide to Surrey that could be modified yearly, depending on the theme of the year.
2007Y comm
to SUR R
project parameters
SURRE
A comprehensive guide to all Surrey has to offer; neighbourhoods, recreation, business, education, entertainment and places to shop .
Welcom e
surrey community guide
The Co resident mmunity Guide s & visito co rs to the nnecting city of Su rrey
5
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Explore this guide for upcoming festivals, community events, and the places to be in our diverse and majestic city.
guide
SURREY community
2009 09
The design of this guide has been greatly influenced by Surrey’s designation as the 2008 Cultural Capital of Canada.
The Community Guide connecting residents & visitors to the City of Surrey
2008
community guide
SURREY
The Community Guide connecting residents & visitors to the City of Surrey
A comprehensive guide to all Surrey has to offer.
A comprehensive guide to all Surrey has to offer. Explore this guide for upcoming festivals, community events, and the places to be in our diverse and majestic city.
Cloverdale rodeo event
60th Annual Cloverdale Rodeo & Exhibition Event - May 19-22
project parameters 48 page featuring the women of the rodeo. Contacted Surrey archives for vintage photos and permission to use, of women in the Cloverdale rodeo through the years. design award Best of Black 2006 2nd Best Feature Section Cloverdale Rodeo
Celebr elebrate lebrate eeb te Celebrat Celebrate
1969 Rodeo Royalty Myrna Moran
House Ad Campaign Developed concept and copy. design award Best of Black 2006 1st Best House Ad Campaign Cloverdale Rodeo
CCelebrate Celebr elebrate lebrate lebr te
1963 Rodeo Royalty
(left to right) Susan Vernon, Diane Carter, Laurie McEachern
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Official Media Sponsor
special SECTIONS
seasonal life style features project parameters To design four themed 36 page sections stimulating seasonal businesses to advertise.
Lifestyles | September 2008 |
3 What to do with those Leaves 4 Autumn Harvest 18 Thanksgiving Dinners
Lifestyles
Lifestyles
22 Back to School
| April 2008 |
30 Halloween Treats
Autumn
3 Holiday Best Cookies 4 What to Get, Where to Get It! 18 Decorating 101 22 Winter Sports
Lifestyles
30 Songs of Joy
HOLIDAYS
Lifestyles Lifestyles | April 2008 |
| July 2008 |
3 How Green is Your Garden 4 Rennovate, Decorate or Just Move
3 Patio Life
18 ClutterClutterClutter...No More!
Lifestyles
4 Vacations in your Backyard
22 Spring Clean your Body
SPRING
18 Kids Projects
30 Get that Patio in Shape
Lifestyles
22 Health and Beauty 30 Cooling down
Summer
LIFESTYLES
SPRIN
project parameters Due to success of previous year seasonal special sections, reworked the look for 2009.
Wednesday, March 25 2009
Created similar sections for the Cloverdale Reporter.
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project parameters Colour scheme taken from the coloured windows in the building. These blocks of colour were used to create a grid throughout publication.
Cloverdale
Cloverdale kwantlen college opening
cloverdale blueberry festival project parameters Photo staged for cover at local restaurant.
CB
elebrate he t lues
Kwantlen UNIVERSITY COLLEGE Trades and Technology Centre JOIN US IN CELEBRATING THE OPENING OF THEIR NEW STATE OF THE ART FACILITY
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online competition
80 THINGS TO DO IN SURREY project parameters In celebration of the Leader’s 80 anniversary each page was to feature an activity or event in Surrey. Also featured an online competition to generate ideas for establishing the 80 things to do. I created birds, a common sight in Surrey as a lead in device: “a little bird told me” for each of the things to do.
to do in Surrey
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It is the Surrey Leader's 80th Anniversary and we are celebrating our community! We asked you to tell us your favourite things to do in Surrey. The response was tremendous. Look inside to read the results...
online banner leading to online submission form
to do in Surrey In celebration of our 80th Anniv will be producing ersary, The Sur a rey/North Delta Surrey. This feat high quality publication featurin Leader g "80" things ure will be publish to do in ed Friday, April 24, 2009 Tell us your favourite thi ng to do in Su TO WIN in a dra rrey and be ent w for 10 prizes ered of 80 anniversar ____________ y dollars each. ____________ ____________ ____________ ____________ ____________ ___ ___ ____ ____________ ____________ ____________ ____________ __________ ____________ ____________ ____________ ____________ __________ ____________ ____________ ___ ____________ ____________ _______ ____________ ____________ ____________ ____________ __________ ____________ ____________ ____________ ____________ ___ ___ ____ ____________ ____________ ____________ ____________ __________ ____________ ____________ ____________ ____________ __________ ____________ ____________ ___ ____________ ____________ _______ ____________ ____________ ____________ ____________ __________ ____________ ____________ ____________ ____________ ___ ___ ____ ____________ ____________ ____________ ____________ __________ ____________ ____________ NAME ______ __________ ____________ ____________ ____________ TEL _________ __________ ____________ ____________ ____________ EMAIL ______ __________ ____________ ____________ ____________ __________
Entry deadline: Friday, March 27
ENTER TO WIN $80 .00!
CLICK HE TO EMAIL DIRE RE
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yleader.com
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Tricia’s gems project parameters An ongoing ad campaign featuring a song title to go with the colour of the gems selected by the client. All photos cropped and rearranged. design award bcycna Ma Murray 2009 2nd Best Advertising Campaign Tricia's Jewels
We are honoured!
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UT LOW O BLOW B OUT! $8 & $9 each. uudes d June/J 2008 200 l 20 /July 008 Excllludes new relleases.
Rodeo Jewellery Special
Buy one item at regular price and get a second at 25% off.
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™
Mon – Sat 10-6 Sunday 11-4
One for the Cloverdale Rodeo feature
90 Styles in stock plus clothing & accessories *excludes New Releases
2009 BCYCNA Bell Ma Murray Community Newspaper Awards Sat., April 4, 2009
SILVER - ADVERTISING CAMPAIGN Surrey/North Delta Lea de r Susa
nne Rutchinski Boaz Joseph & Kathi Nicholson Here is what the judges
had to say:
“A deceptively simple approach that combin es subtle colour, clean and uncluttered layout, suggestive copy, and exc ellent closeup photograp hy to produce a small gem of a campaign”
HIGHLAND FOUNDRY U N D RY Y LTD L
adverts for an industrial section project parameters Examples of adverts created with for companies wanting visibility in the community.
Established in 1970, Highland Foundry has grown to become one of the largest steel and stainless steel foundries competing internationally in high end valve and pump markets ranging from offshore drilling platforms to new LNG (Liquefied Natural Gas) facilities.
QU QUALITY UA ALIITY Y
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site preparation gravel sales ttrenchless construction constructi excavating road building utility contracting
QUALITY CONTRACTORS FOR OVER 50 YEARS
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B&B Contracing services the communities of the Lower Fraser Valley from Vancouver to Chilliwack and from Burnaby to Mission. Our trenchless division services all of B.C. and the Yukon.
Highland is an environmentally responsible corporate partner
Closer to home you can find our involvement in many recognizable projects such as the recent upgrade of the Lions Gate Bridge where we supplied bridge clamps and Skytrain where we supplied undercarriage suspension castings for the new Millennium Line. Hundreds of our valve and pump castings were supplied to Hibernia, the drilling platform off the coast of Newfoundland.
Our Reputation is Stainless
OFFSHORE OIL/GAS
POWER GENERATION
PULP MILLS
™
9670 187th Street, Surrey, BC, V4N 3N6 604-888-8444 SALES: info@highlandfoundry.com • HR: staffing@highlandfoundry.com www.highlandfoundry.com
CONTRACTING LTD 17341 56 Avenue, Surrey, BC, Canada V3S 1G2 phone: 604.576.1361 fax: 604.576.8631 web: www.bbcontracting.com
winning the client
Love those shoes project parameters Sales person wished to win this client. I found out about the client’s passion for dogs and created this spec advert, using a photo of shoe from the store and a stock photo puppy. We won over the client. All future ads involved photographing product, cropping and arranging.
Clover Square Village # 112 17700 No. 10 Hwy, Cloverdale
604-575-3831
READY SET GO!
15%
OFF
ALL HANDBAGS
15-40%OFF most summer styles (excluding flip flops)
Clover Square Village #112 -17700 No. 10 Hwy,
Cloverdale (behind Dairy Queen)
Guess Nine West Matt & Nat Kathy Van Zeeland Chinese Laundry
75%OFF
Clearance Corner items ale ends July 31, 2008
604-575-3831
MON - FRI 10-6 SAT 10-5 • Closed Sunday
Clover Square Village # 112 17700 No. 10 Hwy, Cloverdale
604-575-3831
Mon - Fri 10 - 6 Sat 10 - 5 Sunday Closed
NINE WEST
Mon-Fri 10am-6pm Sat 10am-5pm Closed Sunday
Clover Square Village #112 -17700 No. 10 Hwy,
Cloverdale (behind Dairy Queen)
take them for a stroll!
Clover Square Village #112 -17700 No. 10 Hwy., Cloverdale
604-575-3831
604-575-3831
MON - FRI 10-6 SAT 10-5 • Closed Sunday
publication specific
surrey honda project parameters
Our house...
Adverts designed to go into specific publications
Building safe, permanent homes for foster children in need, SOS Children’s Village provides them with a stable and caring environment in which to thrive and grow. SOS Children’s Village deserves our recognition and support. Residence in the SOS Children’s Village can change a child’s life forever - it’s the difference between hardship and fellowship.
Surrey Honda thanks the SOS Children’s Village for their vision and dedication to our community’s most deserving - our children.
Both Built with Pride and Care!
15291 Fraser Hwy Surrey 1-866-364-0308 • www.surreyhonda.com
SOS Childrens Foundation Hand drew image to work with copy by sales rep.
Surrey Honda salutes all the volunteers supporting the fundraising efforts for The Surrey Memorial Hospital
15291 Fraser Hwy, Surrey 1-866-364-0308 Visit us at www.surreyhonda.com
Surrey Memorial Hospital Foundation Celebrating 50 years Photo of hospital circa 1960, hinting at Honda’s long standing excellence in automobiles
Investing in the education of future Honda Automotive Technicians
HONDA H HO ON 101 ON Developing World Class Technicians for our Acura/Honda Dealerships
A.H.A.P. Acura/Honda Apprenticeship Program
Since 1991 the BCIT Acura Honda Apprenticeship Program (AHAP) has provided training for Automotive Technicians through an intensive, specialized program.
pugs and putters
it’s a Fit!
Surrey Honda and Honda Canada support this exemplary program, providing training materials such as vehicles, parts, manuals and technical information. Under the expert direction of the dedicated staff at BCIT, graduates of AHAP are the brightest and best in the business. Surrey Honda is proud to employ graduates of AHAP and values the education of future Automotive Technicians in British Columbia.
15291 Fraser Hwy, Surrey •1-866-364-0308 HOURS: Mon-Thurs 9am-9pm • Fri & Sat 9am-6pm • Sun Noon-5pm
Visit us at www.surreyhonda.com
Golf in Surrey Section featuring the Fit model
DL#10482
take the road to higher education in n a Civic ...whatever your major!
Kwantlen College Opening created background using CS illustrator to reflect student drafting course
15291 Fraser Hwy, Surrey 1-866-364-0308
Visit us at www.surreyhonda.com DL#10482
HOURS: Mon-Thurs 9am-9pm • Fri & Sat 9am-6pm Sun Noon-5pm
B&W advertising
good life fitness store
good life
project parameters
number
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Black and white to accommodate client’s budget.
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Vision Treadmills
Infinity ELIPTICAL
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reg. $995
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604-587-5200 No Payment No Interest 6 mo. OAC
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melts those pounds’
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Apollo A oll ll Apollo
Animal Hospital & Grooming
Basic Exam $20
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Black
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5755 - 176th Street, Downtown Cloverdale 604.574.6402 Malary’s Advert Cropped photographs of featured garments
First Basic (DA2PP) and Rabies Vaccination
info@malarys.com www.malarys.com
Mon.-Sat. 10am-5pm • Evenings by appointment
FREE
Large dog $50 and up
50% OFF
for first 300 clients
ALL GROOMING with spay/neuter & dental
Apollo
FREE
PHYSICAL EXAM with vaccination, spay & neuter
Animal Hospital & Grooming
107 - 8077 King George Hwy • 604-501-1111
Dog Spay $50 and up Neuter $40 and up Cat Spay $32 and up Neuter $22 and up
HOURS: M-F 8-8 SAT & SUN 9-6
apollo animal hospital Initial advert features a grouping of animals. Subsequent smaller adverts featured just one of the animals relating to a specific service on offer.
IDENTITY
acubalance web site project parameters
wellness centre wellness centre Acubalance Wellness Centre provides clinical expertise and
Design a clean, soft look with the colours we established when creating logo, business cards, info package, info cards, letterhead, envelopes, script pad, post cards etc.
holistic healthcare focusing on infertility, women’s and men’s reproductive wellness and pregnancy and postpartum care. Our specially trained Tradition Chinese Medicine practitioners have helped hundred of couples achieve their dream of naturally conceiving and having a healthy baby. For those clients requiring Assisted Reproductive Therapy, we work closely with a number of reproductive endocrinolgists to provide support for treatments like In Vitro Fertilization.
Welcome
I chose photos to match the colour scheme and softer feel.
Acubalance Wellness Centre provides clinical expertise and holistic healthcare focusing on infertility, women’s and men’s reproductive wellness and pregnancy and postpartum care.
Simple logo designed.
Our specially trained Tradition Chinese Medicine practitioners have helped hundred of couples achieve their dream of naturally conceiving and having a healthy baby. For those clients requiring Assisted Reproductive Therapy, we work closely with a number of reproductive endocrinolgists to provide support for treatments like In Vitro Fertilization.
Treating Infertility: An Integrated Approach January 8/2007 7:30pm Featuring Dr. Stephen Hudson of VFC and Dr. Lorne Brown of Acubalance read more
Copyright 2006 ~ Acubalance Wellness Centre Ltd. Ph: 604-678-8600 Fax: 604-678-8603 email: clinic@acubalance.ca Treating Infertility: An Integrated Approach January 8/2007 7:30pm Featuring Dr. Stephen Hudson of VFC and Dr. Lorne Brown of Acubalance read more
Copyright 2006 ~ Acubalance Wellness Centre Ltd. Ph: 604-678-8600 Fax: 604-678-8603 email: clinic@acubalance.ca
Fertiltiy Forum In order to use this forum you will have to create a login. This same login can also be used later to signup for our newsletters and purchase items from our fertility store. The registration process requires a valid email address. To confirm your registration you will have to click the link that is sent to the email you specify. New users click to register now!
Women’s reporductive health
We treat a range of women’s reproductive disorders including:
Infertility PMS Painful periods Luteal phase defect Anovulation Polycystic Ovary Syndrome Endometriosis Thyroid condition Recurrent miscarriage As well, we provide acupuncture for IVF support and pre and post-natal care. In all cases we focus on treating the whole patient, and the root cause of your disorder. As a result you will not only experience an improvement in your specific condition but better over all health and sense of wellbeing. The “side effects” of your treatment can include healthy weight loss, more restful sleep, reduction of stress and increased energy.
Welcome to Acubalance Wellness Centre, the first Traditional Chinese Medicine Clinic in Western Canada entirely dedicated to treating infertility and men’s and women’s reproductive health. Our highly qualified practitioners have helped hundred of couples achieve their dream of conceiving and having a healthy baby. For those requiring Assisted Reproductive Therapy, we work closely with a number of local reproductive specialists to provide support for treatments like In Vitro Fertilization.
Treating Infertility: An Integrated Approach January 8/2007 7:30pm Featuring Dr. Stephen Hudson of VFC and Dr. Lorne Brown of Acubalance read more
The team at Acubalance would like to congratulate Raeghan Siemens and Andrea Hansen on thier recent efforts which have resulted in two healthy pregnancies! They both feel blessed and fortunate to have this experience. They will be taking maternity leave in the spring of 2007. Due to the sensitive nature, if any of our valued clients would prefer to see a different practitioner, please feel comfortable to ask Kelly at reception to reschedule you read more
Copyright 2006 ~ Acubalance Wellness Centre Ltd. Ph: 604-678-8600 Fax: 604-678-8603 email: clinic@acubalance.ca
Traditional Chinese Medicine (TCM) Traditional Chinese Medicine (TCM) is a holistic medical system that seeks to heal the root causes of dysfunction or disease. It has been practiced for over 2000 years, making it one of the oldest and most widely used systems of medicine in the world. Recent advances in Western medicine are only now beginning to affirm the wisdom of this ancient healing system that integrates mind, body, nutrition, lifestyle and energy fields.
Men’s reproductive health We treat a range of reproductive disorders including male factor infertility, erectile dysfunction and prostate conditions. In all cases we focus on treating the whole patient, and the root cause of your disorder. As a result you will not only experience an improvement in your specific condition but better over all health and sense of wellbeing. The “side effects” of your treatment can include healthy weight loss, more restful sleep, stress reduction, increased energy and even enhanced libido!
According to TCM, vital energy or Qi (chee) flows through meridians or channels in the body regulating a person’s spiritual, emotional and physical wellbeing. If Qi is flowing freely and smoothly, there is balance and health. If Qi is blocked, pain, dysfunction and disease can result To restore health a Doctor of Chinese Medicine diagnoses the pattern of symptoms, and uses a combination of treatments like acupuncture, herbal formulas, nutritional therapy, exercise, meditation and remedial massage to release blocked energy and return the body to healthful balance.
Acupuncture Acupuncture is the practice of inserting hair thin needles into certain anatomical points in the body to relieve specific symptoms associated with many diseases. The anatomical points (acupuncture points) are thought to have certain electrical properties, which affect chemical neurotransmitters in the body. According to Traditional Chinese Medicine, the human body has more than 2,000 acupuncture points connected via pathways, or meridians. These pathways create an energy flow (Qi, pronounced “chee”) through the body that is vital for overall health. Disruption of the energy flow can cause disease. Acupuncture may correct these imbalances when applied at acupuncture points and improve the flow of Qi. In the past few years acupuncture has undergone extensive laboratory research, and has become increasingly known and accepted in the West. The World Health Organization (WHO) recognizes the powerful healing effects of acupuncture, and cites
(Note— acupuncture needles are never inserted in the genitals: the hair thin needles are painlessly inserted into acupuncture points in various parts of the body.) Male Factor Infertility Prostate Wellness Erectile Dysfunction Important information for male reproductive health: Supplementation Things to Avoid Also, please take some time to check out our other Men’s sections:
Login to post a new forum topic. Forum Topics General Discussion group for any topic.
Posts Last post
Infertility Discussion of the journey of fertility and anything else associated with the roller coaster. Assisted Reproductive Techniques Discussion of In Vitro Fertilization (IVF), Intracytoplasmic Sperm Injection (ICSI), Intrauterine insemination (IUI), Superovulation, Frozen Embryo Transfer (FET). Donation & Surrogacy Discussion of egg, sperm, and embryo donation. Also for those who are thinking surrogacy. Pregnancy & Birth Questions, announcements, & parenting. Chinese Medicine & Acupuncture A place to post your questions, comments, thoughts, and experiences. Upon request Doctors at Acubalance will answer your questions. Loved & Lost Discussion for those who have been pregnant and not carried to term. Moving on... Life after infertility. The world of adoption and the relationship aftermath. Ask a Doctor
wellness centre Suite 250 828 West 8 Avenue Vancouver, BC, V5Z 1E2
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Acupuncture for Fertility and Pregnancy Support
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Appies & Acupuncture Friday, September 25 | 3:00 pm to 7:00 pm Acubalance Vancouver
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, Ph. 604.678.8600 03 .86 78 Fx. 604.6
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Suite 250 | 828 West 8th Ave. (between Laurel and Willow)
acubalance package To the left Brochures Event poster
Source
FERTILITY FOR MIND & BODY Are you struggling with the distress of trying to conceive or with recurrent miscarriages? Date: Wednesdays 7 - 9 pm
To the right
April 22 - June 10, 2009
Place Unity Yoga 1672 E.10th Avenue (at Commercial)
Publication adverts
Cost
Early bird special - $250 before April 15 $325 after April 15 Space is limited
THANK-YOU
to all our valued clients for voting Acubalance the #1 Acupuncture Clinic in Vancouver for the second year in a row! Check out our upcoming FREE talks, workshops and fertility diet at
www.acubalance.ca PCOS and Fertility: What You Need to Know September 29, 2009
Acupressure for Managing Labour Pain: October 13, 2009 The Paradox of Perimenopause: How to Thrive and Survive October 19, 2009 We have two convenient locations
w w w. a c u b a l a n c e . c a
Vancouver Location
Langley Location
Suite 250, 828 West 8 Avenue Vancouver, BC
Suite 104, 8843 204 Street Langley, BC
wellness centre
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project parameters Idea for a flyer for the Leader, that would assist clients considering newspaper advertising for promoting their businesses in Surrey.
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T | 604.575.2744 f | 604.575.2544 e | ads@surreyleader.com open up reach out Don’t restrict your advertising to your own backyard. If you’ve got it and they need it, they will come, regardless of the drive.
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Stay receptive to new concepts. Try something new. It just might be the change you need to reach the audience you’ve been looking for.
The Leader offers full creative services at no extra charge
Let us heLp!
Contact The Leader right away and get your business noticed!
T | 604.575.2744 f | 604.575.2544 e | ads@surreyleader.com
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vancouver rape relief and women’s shelter
Va n c o u v e r
R a p e
R e l i e f
&
W o m e n ’s
S h e l t e r
lle co
ye
ar
s
project parameters
of
n and collective resis t a nc actio e v e cti
35
Celebrating 35 years of active work, VRRWS decided on 4 events through the year, held at Women’s University Club and Cecil Green. Sponsors and activists were invited from around the world to participate.
nc va
el te r
Created invitations, letterhead, envelopes, adverts, web, brochures, games, puzzles and information panels for these events on a minimal budget.
u o
v e r
s h
non profit
35years of collective action and collective resistance
ra pe
’s en m relief & wo
START
FINISH
Eachbanner banner isis3ft each 3ftx 8ft x 8ft
non profit
What We Have Seen
I’m here today to speak on behalf of a mighty group of women warriors, the Aborig inal Women’s Action Netwo rk, or AWAN.
awan aboriginal women’s action network
AWAN is a group of Aborigi
nal
women from many nations that share common experie nces as native women, and that share an analysis of prostitution as inherently racist, a tool of coloniz ation, and a form of violence against women.
We have not develo ped this analysis alone . This analysis is the result of 518 years of resistance stories, stories told to us by our grandm others, who have retold the stories of their grandmothers, who have retold the stories of their grandm others. This analysis is not based on academic research conduc ted by academic researchers far removed from their academic research subjects. This analysis is based on our life experiences, on what we have seen with our own eyes and heard with our own ears and felt with our own bodies. It is based on the life experie nces of our mothers, our sisters, and our friends.
project parameters
“In my mind I think I’m just as good as anyone else. If I try hard enoug h, I know I’m going to make it. And I’ve been doing good so far“
T-shirt, logo, booklet
No budget, design work to be completed within two days.
What We Dont Want As Aboriginal women,
researchers trying to decide what’s
We use our collective experience
we are whole-heartedly invested
best for prostituted women.
as Aboriginal women surviving
in the issue of prostitution.
We are women who have been
This is not an issue of the moment
prostituted, we are daughters and
for us.
sisters and friends of prostituted
It is not something to think about or speak about, and then forget about. We do not have that luxury, we are not researchers interested in documenting stories. We are not
and resisting a white-supremist, patriarchal, capitalist culture to form our analysis of prostitution.
women, we are women who have
Despite popular opinion, Aboriginal
never been prostituted but accept
women are smart and strong and
the responsibility to speak out for
proud, and we know what we
and with those women we know
want and what we don’t want.
and don’t know who are being raped as we speak.
We dont want to be raped. We dont want to be raped for pay. We dont want our mothers and sisters and daughters to be raped or to be raped for pay. We dont want to be murdered or beaten or assaulted.
Sometimes it is that simple.
gh This Is Not Enou the When you support tution, legalization of prosti do not you tell us that we matter.
by You tell us that being raped it will strangers for pay is as good not get for us and that it does matter if we die. this, We do not accept not and native women do will not accept this. in The idea that the harm w prostitution can someho is be reduced by legalization completely untrue. of real As my sister says, instead choices, women are offered condoms and bad date
sheets.
gh. This is not enou
10
tion is not
As my sister says, prostitu a health issue.
“harm” The real problem, the real hy, and is white supremacy, patriarc bad date capitalism, condoms and that sheets do nothing to reduce harm. not What we want is reduction, but harm elimination.w
VRRWS DECEMBER 6 MEMORIAL AT THE VANCOUVER LIBRARY
remember me
REMEMBER ME
d e c e m b e r
Canadian National Day of Remembrance and Action 6 Violence against Women on
d e c e m b e r
Canadian National Day of Remembrance & Action on Violence against Women
project parameters
10 ft horizontal entrance banner
Unifying signage for workshops, tables, doors, T-shirts ect.
EMBERAll ME eyes were
e m b ephotographed r 6 letter by me.
Remembrance & Action on Violence against Women
and poster heads
I floated the 10 foot long banners using helium balloons as foyer space EMBERwasME vast. e m b e r
6
Remembrance & Action on Violence against Women
Tied poles to existing structures to table hang EMEMBER ME banners washing line with names of the massacred.
EMEMBER ME
6 ft vertical banners
6
R O U N D
TABLES
W O R K
reme mber me 14 Massacred in Montreal killed as feminists
Canadian National Day of Remembrance & Action on Violence against Women
over
69
62
500
Prostitued women killed or missing from Vancouver
Wives killed last year in Canada
Aboriginal women missing from Canada
december 6
honouring women that have been hung out to dry. or we can hang posters or whatever!
name
name
name
name
name
SHOPS
REMEMBER ME d e c e m b e r
6
Canadian National Day of Remembrance & Action on Violence against Women 10 ft horizontal entrance banner