Proposal

In the last decade, St. Edward’s University has experienced a boom in enrollment. At the same time, it has also experienced an increase in parking headaches. There are simply not enough parking spaces that properly accommodate the student population, and the administration is on the brink of having to increase the price of parking permits by $100 in order to indirectly promote other modes of transportation to and from the school. Instead of enforcing measures that will most likely not decrease parking congestion, but increase the number of students disgruntled with the current parking system, we believe that alternate modes of transportation should be directly promoted.

We propose a cooperative agreement between St. Edward’s University and Capital Metro, called Topper Metro. Topper Metro will provide an electronic kiosk by the coffee shop at the Robert E. Pearle Ragsdale Center for students to allow students to plan their routes, buy & print their tickets on the spot, and provide the option to print a map of their route, so even the most nervous traveler can ride with peace of mind. Payment methods include Topper Tender, and all major credit/debit card providers. In order to successfully promote Topper Metro on campus, posters and mail outs will be used to inform the incoming and current student body.

To capitalize on the bicyclist demographic, we will place bike racks on campus that will also advertise kiosk services, and hopefully we will achieve the goal of making public transportation for St. Edward’s students a far less daunting experience. We will also provide Bike tags to promote & encourage students to bike to and from school, while also protecting them from potential bike theft.

Becky Escher Barrett Kincheloe SamWatson

C O - O P P R O P O S A L In order to alleviate the parking problem at St. Edward’s, we propose a co-operative arrangement between the University and Capital Metro called Topper Metro. Topper Metro offers St. Edward’s students the opportunity to buy discounted daily, weekly, and semester bus passes in order to encourage them an alternative to driving, and parking. This will alleviate the parking problem by encouraging students to consider alternative forms of transportation to cars, including the bus and riding bicycles.

This packet includes information about Topper Metro branding, Topper Metro bus kiosks in Ragsdale Center, our bicycle initiative, and promotional materials.

Headlines Subheaders Content

K I O S K P R O P O S A L

Where student ID, debit card, and credit card can be inserted.

Where bus pass prints out.

Where optional route map will print out.

How to Use the Kiosk Topper Metro bus tickets can be printed off from this kiosk inside Ragsdale Center. There are 6 different types of passes that tailor to every student’s needs. Prices have been cut 5% from the Capital Metro price, and can be paid with Topper tender.

1. Insert Student ID. 2. Choose which bus pass type you would like to purchase or plan your bus route first. You will have the option to print out a map of your route.

3. Purchase your bus pass with Topper Tender, or insert your debit or credit card to purchase.

4. Bus pass will print out.

K I O S K P R O P O S A L The kiosk program is designed to be as straightforward as possible. When not in use, animations of Capital Metro buses and trains will run across the bottom. There is also the option of having advertisements for university events, and events occuring along the various bus routes be displayed on the screen. Insertion of student ID will immeadiately bring up the options of either purchasing a bus pass or finding the appropiate route.

Choosing “Exit” will immeadiately log the student out of the program, and if left idle for more than 3 minutes, the program will immeadiately log out the student. Only 1 ticket can be purchased per session.

Purchase Bus Pass

Exit

Print Bus Route

Exit 1. Board 1M/1L Northbound at 2911 C ongress/La V ista b us stop.

2. U nboard at C ongress/8th stop ( past P aramount Theatre on left).

Day Pass $1.50 Weekend Pass $4.00

3. Walk south 200 ft to Paramount Theatre.

Please Insert Student ID

Week Pass $6.75

Please Insert Student ID START

3001 S. Congress Ave.

Edit Start Location

Paramount Theatre Add Another Location

Purchase Bus Pass

Exit

Exit

Print Bus Route

Exit

Topper Tender

Purchase Bus Pass Debit Card

Find Bus Route(s)

Credit Card Thank you.

Your bus pass will print shortly.

START

St. Edward’s University

Type End Location Add Another Location

Edit Start Location

K I O S K

B I C Y C L E

P R O P O S A L

P R O P O S A L

Pass Type

Topper Metro

St. Edward’s University

WEEKLY PASS Day $1.50 Weekend $4.00 Week $6.75 Semester Weekend $55.00 Semester Weekday $75.00 BUS Semester $100.00

Bike tags will be placed on all bikes secured on St. Edward’s campus. If a bike is not secured correctly, or seems to have been vandalized, SEU police can scan the bike to notify the owner.

These bike tags are free to everyone registering with SEU police.

Capital Metro $2.00 $6.00 $9.00 $96.00 $160.00 $144.00

890-A9-39493

St. Edward’s University DAY PASS

PROTECTED

St. Edward’s University WEEKEND PASS

St. Edward’s University St. Edward’s University SEMESTER WEEKEND PASS

St. Edward’s University

BUS

Actual size

2”

Back

WEEKLY PASS

BUS

456776

890-A9-39493

SEMESTER WEEKDAY PASS

BUS

St. Edward’s University SEMESTER PASS

BUS

PROTECTED

BUS BUS

B I C Y C L E P R O P O S A L original racks

install racks

currently have racks

install additional racks

bikes secured to other object

move rack location

ScarboroughPhillips Library

The library bike rack’s location is not easily accessible and gets easily muddied during the rainy season.

Trustee Hall

No bike racks currently at Trustee Hall. Bikes are often secured to railings or trees.

Moody Hall

Moody Hall’s bike rack location has the potential to be used by evening commuters who have classes in Moody Hall and Main Building.

Before Overhaul

ScarboroughPhillips Library

Library rack will be moved to front of the building and will be able to accomodate more bikes.

Trustee Hall

Trustee Hall bike rack will be smoothly integrated into the architecture of the building and will not impede on pedestrian traffic.

Moody Hall

Moody Hall will incorporate multiple racks in a lighted areas which will be aimed at evening commuters.

After Overhaul

P R O M O T I O N P R O P O S A L In order to succesfully market the conveniences and incentives that Topper Metro provides for St. Edward’s students, marketing directly to incoming Freshmen is key. Promotional postcards will be sent out along with the other acceptance materials in order to instill brand loyalty.

This poster will be placed all around campus to advertise Topper Metro services to St. Edward’s students. They direct and encourage students to utilize the new Topper Metro kiosks where they can purchase bus tickets and print off schedules.