Color Theory - Ron Reed - by Sarah Sassen

THE STORY OF COLOR Class: IND5325 Professor : Caterina V. GarcĂ­a Student: Sarah Sassen

TABLE OF CONTENTS

M1

M2

M3

M4

COLOR + ME

COLOR + CULTURE

COLOR + THEORY

COLOR + DESIGNERS

This assignment helps to

In this assignment I introduced

This assignment is a reflection

For this module we choose

about Chapter 2 and deals with

a designer and a project and

basic color theory concepts.

analized the use of color.

establish a grid and fonts. The contents are about myself and

the area I was born in and Japan as a country I am

my family.

fascinated with.

M5

M6

M7

M8

COLOR + PERCEPTION +

COLOR + FILM

COLOR + BALANCE +

COLOR + RETAIL

BEHAVORIAL RESPONSE This module included watching This module is a reflection about

a movie and analyzing color

Chapter 3 to understand the

from three scenes.

role of color.

MVRDV - The Why Factory

RHYTHM This reflection is about Chapter 4 + 5. It deals with components

In this assignment we analyzed a retail store.

Kengo Kuma - Pigment

of balance and symmetry.

M9

M10

CONCLUSION

REFERENCES

COLOR + HOSPITALITY

COLOR + WORKPLACE

Final Course Conclusion

All references used in this

Summer 2020

assignment. Unless otherwise

In this module we analyzed

For this module we choose an

the color hues, palettes and

office space and analyzed the

contrasts of a hotel.

use of color.

Roy France - Faena Hotel

Gensler - Sandow Office

noted, pictures were taken by byself.

M1 - COLOR AND ME

MOIN, MOIN (That’s the East Frisian way to say hi!)

HELLO

NICE TO SEE YOU

Hello, my name is Sarah Sassen and I am 26 years old. I am a graduate student at FIU. I am close to finishing my Master of

Architecture.

The color theory class is the only missing class for my degree. I am very excited to finish and looking forward to what’s about to come.

Me on a chair designed by my boyfriend

MADE IN GERMANY I was born and raised in the beautiful nor thern countryside of

Germany.

While in high school, I applied to the Greencard Lottery Evenburgallee in Germany

and won. I left my home about 7 years ago, after graduating from high school and moved to Miami. My parents and my sister still live in my hometown and even though I miss my family and my friends, I never regretted leaving everything behind. I am from an area called “Ostfriesland ” (East Frisia), where we have our own dialect, traditions, games and culture.

The left bottom image shows my father and stepmothers’

chicken , Manny and Klara, picking on some basil. The top left corner image is a tree-lined road at the Evenburg castle close to my mothers’ house in, Leer.

Besides German and English , I have basic knowledge of Dutch, French and Spanish.

Manny & Klara in my dad’s garden

Pixelmap Generator1

ARCHITECTURE ART + DESIGN Elevated Walkway I designed in D 7

I have been ar tistic my whole life. I grew up painting, attending ar t and sculpting classes, which has definitely shaped my path to architecture.

I star ted studying Interior Design at Miami Dade College, but transferred to Architecture once I got to FIU. I loved Interior Design, but Architecture gives me the oppor tunity to design a building as sustainable as possible.

Gallery and office building for my Comp project

In my leisure time, I like to paint with watercolors or work on a current DIY project. I’ve designed and fabricated most of the furniture in my studio including a bench, my desk and various shelves.

Self-designed/fabricated bench on my balcony

watercolor flower

watercolor flower

Me painting bags for a good cause

Sectional Model for Comp

Salty Donut - Strawberry Shor tcake

FOOD I love food. Who doesn’t, right? I have been vegetarian for 17 years and enjoy really good food. Healthy food is great, but I would never say no to an amazing desser t. My favorite donut spot is Salty Donut . If you haven’t tried it yet, you

Homemade Chocolate Muffin

should!

I was raised drinking East Frisian Tea (a lot of it), but I very much enjoy cappuccinos with homemade almond milk. I also love to bake breads and desser ts.

My favorite type of food includes Thai, Japanese,

Hear t Cappuccino

Indian and Ethiopian dishes.

Miso Soup in Japan

Tomatos from my stepmom’s garden

ANIMALS

My dad’s chicken

Lotta and Daisy

I

cannot

Horse Stine

image

a

life

without animals. My lifelong companion

is

Luke, my

Shiba Inu (right). He is my emotional suppor t and goes wherever I go. I’ve had him for 5 years now and love him to pieces. The three images on the top show my dads’ five

chickens , his dogs, Lotta and Daisy, and one of his four

horses, Stine.

My Shiba Inu Luke

M1 MODULE CONCLUSION This assignment helped me a lot to determine a grid for the upcoming presentations. I decided for a font and the size of texts. I have had a lot of fun doing the assignment. It is sometimes difficult to star t a new page but I found that the grid helped me a lot!

GERMANY

JAPAN

M2 COLOR + CULTURE

GERMANY Instead of introducing you to the general German culture, I would like to show you the East Frisian culture, where I grew up.

Contrary to popular belief, Germans do not only drink beer and eat pretzel and sausage for breakfast, lunch, and dinner, at least not in the nor th.

Wind turbine I visited last year

Mill where my father got married

Pixelmap Generator1 My uncles´pig farm

WELCOME TO OSTFRIESLAND East Frisian Flag

The nor th-western par t of Germany, called Ostfriesland (East Frisia) has rich cultural traditions including a dialect, that is not comprehensible to other Germans, spor ts, food, and its own flag.

The most common color found in Ostfriesland is the green landscape. But also, blue and red play a significant role in my culture. Not only because these are colors found in the East Frisian flag, but they are also imbedded into small cultural details, like the China ware and language.

The color black in the flag was taken from the Cirksena emblem. The Cirksena family was ruling East Frisian in the 15th century. You can see the Cirksena emblem on the top left on the flag. Red comes from the tom Brok emblem. The emblem is shown on the top right on the flag. The lower two emblems and the blue in the flag symbolizes the impor tance of the family Hero Omken.

Blue in Germany is also related to the ocean, which is very close to my hometown.2 Typical Brick House (Neighbors’ House)

Cream “Cloud”

Blue Dresmer

Red Dresmer

COLOR AND TEA Tea plays a substantial role in my culture. Three cups of tea are an “East Frisian Law” that requires everybody to drink three cups of tea at each tea ceremony. Three cups might seem a lot, but the cups are small. Above you see the Blue and Red Dresmer. This china ware is very typical. It is interesting to see the connection between the color of the tea set and the East Frisian flag. Both have blue and red colors in it. On the right is a traditional East Frisian tea that is also called “Grüngold” or “ Greengold ”.4 The name refers to a time when tea traders were filling the packages by hand and used colors to differentiate between different types of tea.

Grüngold Tea type

Blue, foggy sky

Tiles at a Brewery in my town

COLOR AND LANGUAGE Color is not only visible in my culture, you can also listen to it. Many phrases or sayings actually related to color. If a German says “I was very blue last weekend” it refers to him/her being very drunk the past weekend.

Notice the blue tiles at our local Jever brewery above!

The saying “You hit the nail on the head” is translated as “You hit the black .”. If a speaker gets confused during his speech, he lost the “ red thread”. And instead of promising the moon, a German promises the “blue of the sky”.3 My father and stepmother at the nor th sea

JAPAN Torii Gates in Inari

Shrine Roof Detail

Osaka Downtown

Pixelmap Generator1

Red Bridge in Japanese Park

Famous Japanese Candy

Torii Gate

COLOR RED I went on a trip to Japan last year and one color that was noticeable to me was

red. The color is deeply imbedded into their culture and lifestyle. You can find red in the national flag, food, the Torii Gates, in fashion and bridges.

In Japan as well as in the States, red is associated with love and passion . Red is also a sign of strength and symbolizes self-sacrifice and blood.

The red circle on the Japanese flag is called Hinomaru and embodies the land of

the rising sun.

Red is often used in joyous festivities like weddings . Red is also a religious color.

As mentioned before, the Torii gates are red and usually lead to a Shinto shrine.

Big lantern in Asakusa

M2 MODULE CONCLUSION This week I had a lot of fun going through pictures of the past and using them for the Module 2 assignment. It is always great to go through pictures of your hometown, sink in past memories and share something about culture.

The most difficult par t this week was to select only relevant images. I selected more than 150 pictures for this assignment!

It was a challenge to filter out and omit some images. There is just so much to talk about.

I learnt new things about my hometown, for example the history of the East Frisian Flag, and new things about Japan, like the red circle in the Japanese flag represents a rising sun.

LIGHT

M3 COLOR + THEORY Without light, there is no color.

A blue object has the absense of the color blue, and is rather a combination of all other colors. It is a subtractive color.

White light is being refracted by a prism, resulting in the projection of the visible spectrum.

PRISM AND LIGHT 5

GREEN

+ =

SHADE

BLACK

GREEN

+

GREY

=

TONE

GREEN

+

WHITE

=

TINT

GREEN The visible color spectrum that a human eye can see ranges from 390nm (violet) -780nm (red). Green lies in the middle of that spectrum and is considered a very pleasing color to the eye. This might be the reason why nature is so impor tant for the mental and physical health of humans.

WILD FLOWER IN MY HOME TOWN

M3 MODULE CONCLUSION This week’s assignment was loaded with helpful information about the physics of color. Light plays an essential par t in the projection of color.

The mixing of color, to create shades, tints and tones, is a helpful method to create color palettes and matching color themes. I have used it, unknowingly, before but I learnt to be more strategic about the use of tints and tones.

MVRDV

M4 COLOR + DESIGNERS The architecture firm MVRDV designed “The Why Factory� at the Delft University of Technology.

MVRDV is a research-oriented firm.This project is run by MVRDV and the Delft University of Technology. The lab envisions how the city will look in the future, considering global sustainability and implementing small architectural solutions.

TINT

Exhibition Space

THE DESIGNERS In 1993, Winy Maas, Nathalie de Vries and Jacob van Rijs founded MVRDV. Their contemporary designs are influenced by exper ts that work early on with the architects.

Winy Maas who was the principal in charge, has worked on many different typologies and scales for buildings and urban planning projects. He did not only design the Why Factory, he is also the director of the research lab. All of his projects are innovative, theoretical and experimental and have received awards like the Order of the Dutch Lion or “Chevalier de la Legion d‘honneur”.

“I advocate denser, greener, more attractive and livable cities, with an approach to design that centers around user-defined, innovative, and sustainable ideas for the built environment, regardless of typology or scale.�

Winy Maas

Winy Maas6

COLOR The Why Factory way built in 2009 after a fire destroyed their former building. After moving into the former headquar ters of the university, MVRDV decided to differentiate the lab from the rest of the building with the color orange.

The color represents the independence of the research institute from the TU university. Even the wooden structure of the tribune was painted in orange to show unity of the element within the space.

Tribune Seating Area

The furniture around the tribune is black, while the interior of the tribune is white where some offices and conference rooms are located, to create a work friendly atmosphere.

The orange tribune is dedicated as a student space while being physically above their mentors, who have offices allocated inside the tribune underneath the student seating.

Orange is a happy color. It is seen as a warm, fruitful, festive color.

But also represents danger and can seem intrusive. This can be associated to fire. According to the book, orange increases the amount of oxygen supply to the brain, which is advantageous for the lab work space. The architect did an amazing job, turning a bad event into a positive space. The space gives back power to the people it serves. It makes it dynamic and powerful.

Offices and Desk Area

M4 MODULE CONCLUSION This week I star ted out by researching the project I chose.

The predominant color in “The Why Factory� is orange and I noticed that a lot of the characteristics of that color naturally came to my mind. When I analyzed the character of the space and compared it to what the book said, most things, like orange is a happy color and could be perceived as dangerous, are deeply integrated of what color communicates to us.

This was a great way to learn more about a project and the color communication and relation.

“COLOR SUSTAINS OUR SOULS” M5 COLOR + PERCEPTION + BEHAVIORAL RESPONSE

MEANING OF COLOR When reflecting on the reading of this week, the most impor tant information that stuck out to me, was the color therapy, or chromotherapy. I’ve heard about infrared light for treating sickness but it is amazing that green light can cure a sore throat or migraine can be treated with light filtered through blue glass.

Another powerful statement is that the response to any color is very subjective. A person will react differently to a color if he or she has a positive/negative experience.

I have always liked the orange green color combination. Maybe because both colors are secondary. Positive associations of green are growth, renewal, peaceful and freshness. It is also seen as the most natural color. Orange color is associated with warmth, happiness, strength and is seen as a rich and sensual color.

My association to these colors coincide with the definition of the book. I see nature as very peaceful and a place where I can renew my energy. I might be bias towards orange, since my dog, that I love most in this world and whom I see every day, has orange fur.

Seeing him laying in grass is my most favourite color combination.

Luke at the Wilson Creek Nature Trail

M5 MODULE CONCLUSION Color is very powerful. Without it, the world would look different to us. Color helps us to see and feel things. Many colors are associated with feelings, influence health and behaviour of people.

Our intuition and evolution influence the perception of colors and shapes our world views today.

The response to a color is influenced by the individual’s experiences. A color that is generally seen as a positive, happy color, like yellow, might appear like a terrible color for someone who has had a bad experience where yellow was involved in.

HER

BY SPIKE JONZE, 2013

M6 Color + Film

INTRODUCTION + SUMMARY The movie is about Theodore, a depressed man, who lives separated from his wife. He keeps postponing signing the divorce paper, even though he knows it is inevitable.

One day, he purchases an operating system with ar tificial intelligence, called Samantha. Him and Samantha quickly build a bond and become very close friends.Through the camera in his device and the headphone plug, Theodore and Samantha are connected almost nonstop and experience dates like a normal couple. Theodore’s depression and sadness about the divorce passes once he realizes that he fell in love with Samantha.

Theodore feels ready to sign the divorce papers and, on a meeting, his now ex-wife mocks him for dating an operating system. That throws Theodore off and he star ts to question his relationship to Samantha.

This is quickly resolving when Theodore’s friend Amy, exposes that humans only live for a brief moment and that we should enjoy every moment of it and if Samantha makes Theodore happy, he should continue the relationship.

The movie ends when all existing operating systems are taken offline by the creator.

Luke at the Wilson Creek Nature Trail

RED Red is a very dominant color in this movie. Most of Theodore’s clothing is red , jackets, shir ts, buttondowns, cardigans and suits, even his apar tment and work place are predominantely red.

The book describes this color as exciting, passionate, increases appetite and festive. While under red light, our bodies secrete more adrenaline and our blood pressure increases, it is often associated with hatred, aggression, rage, war and fear.

In this scene you can see Theodore’s reaction when Samantha told him that she sent his letters to a publisher and they will publish his book. This scene is very touching and shows how deeply Samantha cares about Theodore. The color red symbolizes his excitement and love for Samantha. Also, his adrenaline and his blood were most likely increasing in this scene, due to this emotional moment.

YELLOW When Theodore is not wearing red, he is wearing yellow. Yellow is associated with cheerfulness, sun, happiness, hope, optimism and self-esteem. It can also represent caution, sickness or nervousness.

In the first scene, Theodore is on a first date after his split with his ex-wife. His shir t shows hope and optimism but also projects his self-esteem to his date.

The second scene shows Theodore, when he is unable to reach Samantha during a software update. While the color yellow symbolizes his sickness and nervousness that is also seen in the scene, it quickly dissolves into happiness and cheerfulness, the moment Samantha picks up his call.

WHITE Towards the end of the movie, Theodore wears more and more white or light blue shir ts. White is often associated with purity, bir th, innocence, empowerment, surrender or emptiness.

One of the last scenes in the movie is when Samantha calls Theodore to tell him that all operating system will go offline. This is a beautiful scene where you can see how sad and empty Theodore feels. But at the same time, he does not fall back into the depression he felt after being left by his ex-wife. The white shir t, he is wearing, shows his emptiness but also the beginning of a new chapter in his life. It shows the purity if the moment: Neither Samantha, not Theodore want their relationship to end but both grew so much during their time, that there are no feelings of regret or anger.

LAST THOUGHT Theodore´s ex-wife says that he is in a relationship with an operating system because he cannot deal with real emotions. While this might be true, he recognizes his fault and star ted to work on himself.

In my personal evaluation, Theodore’s ex-wife was not right for him. They have had problems in the past and maybe Theodore just needed Samantha or any other person to open up. In some cases, we become trapped in our pattern of behavior with the person we grew up with.

In Theodore’s case, he needed to get divorced in order to grow and develop a new pattern.

M6 MODULE CONCLUSION This week, I watched “HER�. And while I never wanted to watch this movie before, because I though it is very cheesy and stupid for somebody to fall in love with an operating system, I am glad I finally brought myself to watch it. To my surprise, I really liked the movie. The movie emphasizes on how impor tant meaningful connections are, no matter if they are with a person or an operating system. I can see how ar tificial intelligence will become more and more impor tant for the older generation or lonely people and how it can help with depression or other mental impairments.

The colors in this movie added to the mood and atmosphere.

EQUILIBRIUM M7 COLOR + BALANCE

This

Chapter

talked

about

the

balance of color. One interesting statement from the book is that the perceptual balance includes the size or shape of the object and the visual weight (heavy or light) of the color.

COLOR BALANCE The four types of balance through color are: value contrast, hue balance, intensity contrast and size of color area.

Applying these types heavily depends on the use of the space. Overall, white color is perceived lighter, while black is visually heavier. When a dark color is projected on a lighter background appears darker than it actually is, while a light color on a dark background appears lighter than the actual color. This is called the Value Contrast .

A good example is seen on the left side of the page. Different greys are presenting the background to black and white. Depending on the hue of the grey, the white/black intensifies.

To soften the effects of heavy colors, it is recommended to work with pastels and lighter chroma of hues.

Value Contrast, Julia Sattout8

M7 COLOR + RHYTHM

“RHYTHM IS MOVEMENT” Linsenmayer, G. 9

- RON REED

COLOR CONTINUATION There are five types of color rhythms: repetition, alternation,

progression, continuation, and radiation. The chosen image on the left shows a continuation rhythm.

The stair has a color contrast between the floor and the ceiling. The contrast with the color red provides a dynamic and active experience. The white railing almost blends in with the white wall, while the black flooring guides the viewer ver tically.

The color continuation creates a movement that represents the purpose of the stair. It is a good example how color provokes visual movement of a space.

Colour Contrast Interior Design

10

M7 MODULE CONCLUSION Balance and Rhythm play a very impor tant role in the design of a space. While colors provoke a cer tain association with a color ; repetition, alternation, progression, continuation and radiation indicate visual movement. This concept can physically move a person through a space, or directs the eyes of an individual towards a cer tain area.

PIGMENT STORE

BY KENGO KUMA

M8 COLOR + RETAIL On my trip to Japan last summer, I visited many of Kengo Kuma’s buildings. He remains one of my favorite architects of all time. While visiting Shinagawa, Tokyo we walked by a store called ‘Pigment ’. Unfor tunately, by the time we arrived in this par t of Tokyo, the store was closed already. Never theless, the store has one of the most interesting and intriguing facades I have seen, due to the seamless continuation of the facade into the interior.

Linsenmayer, G.

CONTRAST OF HUE This store has two major colors assigned: Black and Brown . The wooden color gives a strong contrast to the black ceiling, floors and walls. Even though the color black is a strong color, it becomes the color of less intensity (almost neutral) due to the superior use of the light-brown wooden elements.

Seating area in front of the pigment wall11

White Paper Wall11

Black Brush Wall11

CONTRAST OF VALUE The contrast of value is a light/dark contrast of black, grey or white.

This store uses the contrast of value by highlighting impor tant walls. The top, left image shows a white display area that highlights types of paper. On the right side the black wall is displaying brushes that are used for painting. The wooden material of the brushes gives a strong contrast to the black wall. It is a successful way to beautifully display the ware.

Facade

Facade element leading into the center of the store11

Ceiling element leads towards the pigment wall11

CONTRAST OF DESIGN FEATURE The contrast of design feature describes a space where a design element dominates the area.

In the Pigment store, the overwhelming design feature is the ceiling . Wooden elements are guiding the eye from the facade into the store. The facade is the most dominating one on the whole street. The bamboo sticks are carefully arranged with equal spacing creating a harmony in the store. The wood points all the way to the focal point of the store: the pigment wall. Everything in the store points toward the colorful wall, even the flooring is arranged guiding the visitor towards the wall.

Brush Wall11

CONTRAST OF TEXTURE The contrast of texture uses color and textures to create emphasis on a cer tain area.

The store uses the materials sold in the shop as par t of creating a contrast of texture. The black background is always smooth, while the brown bamboo ceiling and the brushes create a textured contrast on top of the neutral background.

FOCAL POINT The name of the store “Pigment� already implies the reason for the store. The ar t store carries colors, papers, brushes and paint and is built around the main wall that displays numerous colors. The white wall with the color pigments is the focal point of the store. As discussed earlier, everything in the store points towards the wall, leading the visitors towards this wall.

Pigment Wall11

M8 MODULE CONCLUSION This assignment helped me to learn about the color organization in a store. I noticed things like focal points and textures, I would normally not pay attention to.

It helps to better understand a space and shows how our minds can be manipulated through the use of color in a space.

FAENA, SOUTH BEACH ROY F. FRANCE

M9 COLOR + HOSPITALITY The Faena Hotel, initially called The Saxony, was design by Roy F. France in 1948. He designed most hotels on the Miami Beach skyline. His style was mostly Ar t Deco and Post War Modernist. The hotel became famous for its visits from icons like Frank Sinatra or Marilyn Monroe. In 2015, Alan Faena bought the Faena district and developed multiple complexes, including the Faena Forum, Faena Park and the Faena House. Alan Faena, in collaboration with Baz Luhrmann and Catherine Mar tin, redesigned the hotel and transformed it into the hotel known as the Faena Hotel today.12

Linsenmayer, G.

LINE, SHAPE, TEXTURE, PATTERN, AND VISUAL/ PHYSICAL EXPERIENCE In the lobby, the designers use of lines, shapes, texture and pattern is repetitive . The dropped ceiling in the center is continued with the window frame on the back wall. Even the floor rug is

mirroring the 3d staggered lines on the ceiling, flat on the floor. The repetitive lines are also seen in the big, round columns. The column is divided into

Lobby13

horizontal sections that make the lines into a

pattern. The designer combines different shapes of the building structure and unifies them with lines and patterns. The murals on the left and right wall give the uniform space a change of scenery and create an intimate atmosphere .

The color palette is monochromatic . There is one color with multiple tints and shades. The

LOBBY

dominant color is a muted red/yellow.The windows bring in natural light that makes the space seem big with high ceilings. The gold and brown colors in the murals and walls give a strong contrast to the overall space and create an intimate atmosphere.

Lobby

Lobby Murals13

VISUAL WEIGHT, SHAPES, WAYFINDING The visual weight lies on the heavy, golden columns. I have visited the hotel many times before and I always thought that the columns are taking away from the beautiful murals on the walls. Never theless, I think the columns add to the visual height to the space. The columns seem to disappear into a hole in the ceiling plane, indicating that the space is higher than actually seen. It is an optical illusion , intentionally created by the architect.

The red carpet is one focal point of the space, that directs the visitor along the walls, towards the outside of the hotel. It worked in harmony with the staggered ceiling that uses lines as par t of a directing the visitors.

SPA Facade element leading into the center of the store

LINE, SHAPE, TEXTURE, PATTERN, AND VISUAL/ PHYSICAL EXPERIENCE The spa uses a variety of lines, geometric shapes and

Facade

textures to create a relaxing experience. The circular seating area is arranged around the hexagonal center

piece . The ceiling also mirrors the seating area by carving out a dropped ceiling form. The lights are integrated into the center dome , creating a sky of stars.

Organic forms are associated with nature and have a

calming effect, which is desired in the spa.

Sauna

14

VISUAL WEIGHT, SHAPES, WAYFINDING The visual weight lies on the hexagonal piece in the center of the sauna. The color palette is monochromatic . A series of whites, greys and browns is used to keep the space neutral. The focal point is the hexagonal shape in the center of the room. It is distinguished by its form , its color and the marble texture . The space invites and guides visitors to gather around the center piece.

Spa Sauna

14

SUMMARY, MAIN POINTS Both spaces, the lobby and the spa, are heavily informed by the geometric shapes chosen. The pattern, lines and texture create focal points and guide the visitors to their destinations. While the lobby is defined by hard lines and Spa14

rectangular patterns, the spa has curvilinear shapes and a focal point that is distinguished by its hexagonal shape.

Lobby13

M9 MODULE CONCLUSION This assignment revealed how hotels use color and form to create a cer tain mood for specific spaces. It shows how impor tant color palettes and contrasts are. It was also a good practice to see if the hotel was successful in applying color or not.

SANDOW OFFICE

, NY

M10 COLOR + WORKPLACE Sandow is a global media office and was designed

by Gensler architects. The office is located in New York City and was designed to represent their core values: quality and design.

Entrance of the Sandow Office 15

CONTRAST OF HUE Yellow is an impor tant color in the design of this office. While the neutral palette gives the eyes enough room to rest, colored elements provide a strong contrast to the surroundings.

It excites the space and guides the visitor towards the reception desk.

The yellow ceiling element transitions into builtin furniture behind the desk.The designer uses an architectural building element, the ceiling, and Reception Desk15

gives it another purpose to create a seamless connection to the space.

LINE, SHAPE, FORM, TEXTURE, AND PATTERN Waiting Area facing the media gallery15

While linear elements , like the yellow ceiling elements guides the visitor to the reception, the ceiling then points towards the open space floor plan. Different ceiling elements divide spaces into smaller areas, creating an intimate atmosphere .

The organic seating area provides a contrast to the linear forms. It creates a playful, informal area.

The smooth leather couches and the neutral floor are a good contrast to the busy ceiling and walls. Walls have work samples or room numbers, while the ceiling exposes systems and wood

patterns.

The arrangement of the rectangles in the material gallery creates another pattern in the space.

Waiting Area facing the reception desk15

Seating Area15

Offices 15

Meeting Area15

COLOR The material library provides a cluster of colors, textures, and materials. The neutral surrounding palette helps to not overwhelm the users.

All areas have a few yellow accents to represent a cohesive design approach.

Yellow is a happy color and is associated with cheerfulness, sun, happiness, hope, optimism and self-esteem. It can also represent caution, sickness or nervousness.

In this office setting, yellow is used as an accent color that brings excitement and

concentration.

Material Library15

M1 MODULE CONCLUSION This assignment helped me to feel more confident analyzing a space and determining the color impor tance in the space.

Its great to see that it doesn’t always need to be a cubicle office in order to be productive. The colors used in an office Entrance Area15

make such a huge difference for the work environment and productivity.

CONCLUSION The color theory class taught me so much about color. Compositions, rhythms, color balance, color mixing, palettes, hues and contrasts are very impor tant components when designing with color.

Every module had a different approach that required a different set of knowledge about color.

This helped to apply multiple learnt methods to one assignment. I noticed that many of the concepts desribed in the book are intiutively applied to many on my projects, but other techniques like the visual movement and equilibrium needed to be described in more detail for me to apply to a project.

Overall, I loved the class and the modules and I am very happy about the process and knowledge I gained in this course.

REFERENCES

1. Pixelmap Generator (2015). Pixel Map Generator. Retrieved July 24, 2020, from https://pixelmap.amchar ts. com/

2. Ostfriesland-Wappen (n/a). Das Ostfriesland-Wappen. Retrieved July 24, 2020, from https://www.botschaftostfriesland.de/kulturelles/ostfriesland-wappen/

3. De Bor toli, M., & Maroto, J. (2001). Colours Across Cultures: Translating Colours in Interactive Marketing

Communications. Retrieved July 24, 2020, from http://globalpropaganda.com/ar ticles/TranslatingColours.pdf

4. Tee-Lexikon (n/a). Bünting Tee: Tee-Lexikon. Retrieved July 24, 2020, from https://www.buenting-tee.de/

teekunde/tee-lexikon

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