January/February Groupie 2016 - MO/OK

eufora

p.9–10

Color Elixir p.11–12

moroccanoil keune

Repair.Me System Texture Collection

Color Craving

colorproof

p.13–14

p.15–16

Signature Blonde

p.19–20

*Moroccanoil available in MO, OK, TX, KS, AR, TN, KY, IA and parts of IN & IL. *Eufora available in MO, OK, TX, KS, AR, TN, KY and parts of IN & IL.

t he

BUSINESS ISSUE

THEGROUPIE

JAN/FEB 2016

MO/OK

*Model courtesy of Moroccanoil

kevin.murphy

The Stylist, who are YOU?

HAIRDRESSING

is more than a career,

it’s a calling.

It is my considered opinion that the hairdresser is the most influential person in any community. When the public goes to a hairdresser, something happens to them. They feel safe, they relax.

The hairdresser knows what their skin is like under the makeup, they know their age, they don't have to keep up any kind of pretense.

People tell a hairdresser things they wouldn't dare confess to a priest and they are open about matters they'd try to conceal from a doctor. When people place their secret lives in the hairdresser's hands, the hairdresser gains an authority few other people attain.

I have heard hairdressers quoted with complete conviction on art, literature, politics, economics, child care and morals. I tell you that a clever, thoughtful, ambitious hairdresser wields a power beyond comprehension of most people. ||||||||||||| JOHN STEINBECK |||||||||||||

1

theofpower the cape YOUR CLIENT IS A CAPTIVE AUDIENCE WHILE THE CAPE IS ON. THIS IS A GOLDEN OPPORTUNITY! TIME TO PROCESS COLOR?

YOUR TIME TO SHINE! The consultation should be from when a client walks in, until the cape is undone. Once out of the chair they’re consumed in their day-to-day—texts, grocery lists, work, kids…

How to use the power of the cape to enhance your business

1

schedule

appointments out for several months. You’re not selling yourself, you’re selling great service: pre-booking means keeping busy clients looking their best during the best time slot that works for them! Still apprehensive about asking? Get accustomed to initiating the conversation by offering a special gift like samples or a $10 off card for pre-booked appointments.

3 suggest

services for now and later. If the client is purchasing two services, offer a third add-on like a treatment or brow wax at a discount, or take this time to make treatment recommendations. For example, explain how a Keratin Smoothing Treatment can make hair silky and more manageable.

5

2 share

at home hair care recommendations and tips. Take this time to fill out a prescription card (see pg. 24) and talk about the frequency of use and why. Need tips for talking about salon products?

Visit www.SalonServiceGroup.com/biztips

4 strengthen

the bond in every way. Listen to what your clients have to say. Refer to something engaging on your social media pages to casually encourage them to like or follow you if they haven’t. Drive loyalty by urging clients to let you know if they don’t like results, and offer a make-it-right guarantee—those that don’t feel comfortable speaking up may not come back!

Assure them your feelings won’t be hurt and that you just want them to have the best experience.

showcase products and services. Use product and promotion mirror talkers, mini-displays and

before-and-after picture portfolios and photos to inspire conversation. Need help with marketing pieces? Speak to your Salon Consultant or local Salon Service Group store for ideas.

1.800.933.5733 www.SalonServiceGroup.com

2

stylist

as

therapist

Studies reveal that when people feel attractive, they have physical, emotional, social, psychological, and inspirational advantages. With the client as their canvas, a stylist has the ability to build confidence and change lives.

People need to talk about personal conflicts, but the stylist-client relationship doesn’t require them to go deep. Time discussing problems in the chair is like a life bandaid.

A client looks into the mirror with you behind them. This is less threatening than direct eye contact and the mirror creates an illusion of distance, resulting in clients feeling comfortable sharing personal dilemmas with you.

As a cosmetologist, you are one of the few people who physically touch people in your profession. Your unconditional acceptance builds trust.

You see your clients on a regular basis, and always before lifechanging events. You are there to help them prepare for these events and so they often associate you, as their stylist, with these memories and growth events.

While therapists have training, your experiences have taught you about human behavior. Clients confiding in you is like having drinks with girlfriends—you care enough to listen, but don’t condemn them when they don’t change.

3

Hashtag your location.

This allows you to connect with potential clients who are searching for a salon in your town.

#Springfield Don’t forget to also hashtag before and after pics with stylist name, salon name, and the type of cut/style.

#SallySmith

#Ombr e

#ABCsalon

92%

of Consumers Trust Word of Mouth Above All Other Advertising

RECOMMENDED READING

Provide your fans with exclusive promotions—they should feel like they’re getting something special in return. Offer 10% off their next visit if they like you on Facebook, or share a post of yours to receive a gift. Offer discounts to fans that are only redeemable by mentioning the ad.

67%

of people prefer to buy from a brand or use a service from a business they follow on social media.

Let your salon’s personality shine.

Use social media for more than advertising—stay on top of your clients’ minds, but don’t just sell sell sell.

1 Have compelling cover images and post lots of pics.

2 Let your audience get to know your stylists through quirky posts and stylist profiles.

3 Post feel-good or humorous quotes that are a good representation of your business, but be authentic and non-offensive!

Facts tell and stories sell.

Pepper your facts (before-and-after photos and techniques) with stories. Tell engaging narratives about your stylists, provide relevant anecdotes, and touch on interesting (but non-political) things in your community that engage your clients.

Encourage clients to promote your salon through word-of-mouth posts and by offering incentives. Try “Love your new style by ABC Salon? Upload a pic with hashtag #ABCsalon and get 10% off of your next visit!”

Run contests like “post a pic of your new do with the hashtag #ABCsalon and be entered to win your next cut and color for free!”

Prompt action. Create a FREE Call-to-Action button on your salon’s Facebook page that says “book now.”

On your page’s cover photo click Create Call to Action to get started.

Post how-to videos for your clients to DIY style at home.

Use before and after photos to display different styles and stylists’ talent. You can use an app like PicMonkey to make a side-by-side collage.

• ALWAYS take a Before.

• Take your After from multiple angles, with a great light source and a simple background so it stands out.

• Tag your clients, but get their approval first.

Psy-Cosmetologist

Start with Why

Million Dollar Stylist

Salon Buzz

The Psychology of Cosmetic Treatments

6FigureHair

dr. lewis losoncy Blending the art of Cosmetology, with the science of Psychology.

dennise s. cardona Marketing and Management Ideas for Ultimate Success

simon sinek Get a clear vision of what it truly takes to lead and inspire.

jean ann graham Discover the powerful social effects of positive modifications.

1.800.933.5733 www.SalonServiceGroup.com

marquetta mreslin Find financial freedom, build the business of your dreams.

in the itunes store Build your income to the next level with a new focus.

4

enriched formulas

refined fragrances

sprouting soon.

5

fresh look

1.800.933.5733 www.SalonServiceGroup.com

6

REPAIR.ME

NEW!

REPAIR SYSTEM TO RESTORE DRY, COLOR-TREATED OR CHEMICALLY DAMAGED HAIR. Infused with extracts of Mandarin, Sweet Florals, & Currant Noir.

USE RE.STORE AS OFTEN AS DESIRED IN PLACE OF YOUR WASH AND RINSE FOR AN EXTRA BOOST OF REPAIR.

REPAIR-ME.WASH

REPAIR-ME.RINSE

RE.STORE

8.4oz 33.6oz

8.4oz 33.6oz

6.7oz 33.6oz

• Reconstructing, nourishing shampoo • Strengthens hair & removes impurities • Repairs & restores hair • Increases shine & manageability KMRPW8 KMRPW33

$35 SUGGESTED RETAIL (8.4oz)

7

• Reconstructing, strengthening conditioner • Nourishes & protects hair from damage • Enhances manageability & shine • Gives hair resilience & lustre KMRPR8 KMRPR33

$35 SUGGESTED RETAIL (8.4oz)

• Moisturizes & reconstructs damaged hair • Rebuilds & restores elasticity, strength & moisture Replaces wash & rinse on day of use KMRS6 KMRS33

$32 SUGGESTED RETAIL (6.7oz)

Business Snip

Save $149

REPAIR.ME SALON INTRO Repair, strengthen and moisturise hair with naturally derived superfood proteins from the nutrient rich Green Pea.

Repair system to restore dry, colour treated or chemically damaged hair.

Purchase (6) REPAIR-ME.WASH 8.4oz (6) REPAIR-ME.RINSE 8.4oz (6) RE.STORE 6.7oz Receive FREE (1) REPAIR-ME.WASH 33.6oz (1) REPAIR-ME.RINSE 33.6oz (1) RE.STORE 33.6oz (3) Liter Pumps (1) Display (holds 1 of each retail) (12) Brochures (holds 1 of each sachet) (12) Gift Bags (12) REPAIR-ME.WASH Sachet (12) REPAIR-ME.RINSE Sachet (12) RE.STORE Sachet Protein enzymes from Papaya and Pineapple repair hair weightlessly.

Infused with extracts of Mandarin,

Sweet Florals and Currant Noir.

Create a REPAIR.ME station to display your new KEVIN. MURPHY system and send clients home with a brochure and a sachet trio! Set up your backbar with REPAIR-ME. WASH & RINSE and charge $10 to add on the REPAIR-ME experience. At 1oz of product per wash & rinse you can get 33 treatments out of your FREE liters which covers the cost of the entire promotion!

Sell all five trios (leaving one for your display) at $90 each ($12 savings to your clients), and pocket $450!

REPAIR. ME

Sulphate free. Paraben free. Cruelty free.

KEVINMURPHY.COM.AU

1601KM01

Save $8

REPAIR.ME STYLIST BOX Purchase at a special price REPAIR-ME.WASH 8.4oz REPAIR-ME.RINSE 8.4oz RE.STORE 6.7oz 1601KM02

Save $13.75

PUFF THE MAGIC POWDER Purchase PLUMPING.WASH 8.4oz PLUMPING.RINSE 8.4oz Receive FREE POWDER.PUFF .5oz 1601KM05

KEVIN.MURPHY

Save $130

COLOR.ME REFRESHER KIT Purchase (36) COLOR.ME tubes 3.3oz (6) CREAM.ACTIVATORS 33.8oz Receive FREE (1) COLOR.ME Swatch Book (1) COLOR.ME Color Cape (1) COLOR.ME Color Bowl (1) COLOR.ME Color Brush (1) COLOR.ME Brand Brochure 1601KM04

Save 45 $

TREAT.ME REFILL

Purchase (24) MOISTURE VIAL .4oz (24) STRENGTH VIAL .4oz Receive FREE (2) ELIXIR 1.7oz (1) SPRAYER 2pk (1) New Backing Card for Display (1) Wall Chart (4) Mirror Clings

MOISTURE

STRENGTH

ELIXIR

Antioxidant Rich Colour Safe Strengthens Hair

Reduces Breakage For Damaged Hair Increases Elasticity

Sulfate Free Alpha Hydroxy Acids 26 Amino Acids

1 2 3 4 5 6 7 8

TREAT. ME

TREAT.ME MOISTURE For hair that is dehydrated, frizzy or chemically treated. Add 10 drops of the elixir flacon.

TREAT.ME STRENGTH For distressed hair that is weak, brittle and damaged. Add 10 drops of the elixir flacon.

ANTIAGEING For hair that has suffered the effects of hormonal, environmental or chemical ageing.

DENSIFYING & STRENGTHENING For fine, weak or falling hair.

Add 15 drops of the elixir flacon.

BRIGHTENING & STRENGTHENING WITH BLONDE.ANGEL For blonde or grey hair that is yellowing, lifeless and dry. Add 15 drops of the elixir flacon.

ANGEL KMX For fine, fragile, limp hair that lacks body.

HYDRATE-ME KMX For dry, weak, brittle hair.

LUXURY KMX For thick, dry and unruly hair.

Add 10 drops of the elixir flacon.

KEVINMURPHY.COM.AU

1601KM06

1.800.933.5733 www.SalonServiceGroup.com

8

F F O 20% SES A C ND A R S P TE PUM

LEIIVE FREE(6) OF SACHETS

+ REC

s 6 liter X ses of a C O | (1) B while supplies last ailable ets av

*Sach

Case of 6

+ 6 PUMPS AND SACHET BOX

BORN.AGAIN TREATMENT 33.6oz

Case of 6

+ 6 PUMPS AND SACHET BOX

ANGEL.WASH 33.6oz SACHET BOX INCLUDES: (10) MAXI.WASH (10) YOUNG.AGAIN.WASH (10) YOUNG.AGAIN.RINSE (10) PLUMPING.WASH (10) PLUMPING.RINSE

1601KM07

ANGEL.RINSE 33.6oz 1601KM08

MAXI.WASH 33.6oz 1601KM10

HYDRATE-ME.WASH 33.6oz 1601KM11

Case of 6

+ 6 PUMPS AND SACHET BOX

9

HYDRATE-ME.RINSE 33.6oz 1601KM12

LUXURY.WASH 33.6oz 1601KM14

ANTI.GRAVITY 33.6oz

LUXURY.RINSE 33.6oz

1601KM27

1601KM15

1601KM16

PLUMPING.WASH 33.6oz 1601KM18

PLUMPING.RINSE 33.6oz 1601KM19

YOUNG.AGAIN.WASH 33.6oz 1601KM20

YOUNG.AGAIN.RINSE 33.6oz 1601KM21

BLONDE.ANGEL TREATMENT 33.6oz 1601KM24

STAYING.ALIVE 33.6oz 1601KM32

Case of 6

+ 6 PUMPS AND SACHET BOX

HAIR.RESORT 33.6oz

BALANCING.WASH 33.6oz

ANGEL.MASQUE 33.6oz

1601KM28

1601KM17

1601KM09

MOTION.LOTION 33.6oz

BLONDE.ANGEL.WASH 33.6oz

HYDRATE-ME.MASQUE 33.6oz

1601KM29

1601KM23

1601KM13

ANTI.GRAVITY.SPRAY 33.6oz

STIMULATE-ME.WASH 33.6oz

YOUNG.AGAIN.MASQUE 33.6oz

1601KM30

1601KM25

1601KM22

HAIR.RESORT.SPRAY 33.6oz

STIMULATE-ME.RINSE 33.6oz

SMOOTH.AGAIN 33.6oz

1601KM31

1601KM26

1601KM33

NEW YEAR NEW MONEY

BOOK

HIM IN 2016

TO GROW YOUR BUSINESS BY AT LEAST 20% THIS YEAR. d is co ve r It ’s h ar d to w M o n ey le gi ti m ate N e in the salon opportunities items can business. New n ib a li zi n g e n d u p ca n and that’s existing items for dollars. trading dollars If you’re not doin g hair extensions and you start doing extensions, that’s Ne w Mo ney . If 90% of your business is Fe male an d on ly 10 % of yo ur clients are Male, which client base has a gr eater potential to create “New Money” for your busin ess?

90%

10%

If y o u r b o o k in g s a re li g h t Monday th rough Wed n e s d ay consider th e opportun ities to Spoil. Him. Invite your Female guests to tr eat their sp ecial Man to a groom ing event. M aybe it’s a Man Mad e Monday or Men’s Day Wedne sday paired with an 18.21 Man M ade retail g ift.

Discuss the 18.21 Man Made formula to the left with your Salon Service Group Consultant and consider creating a New Money stream for your business centered around the Noble Experience grooming service and 18.21 Man Made retail goods.

# OF MALE GUESTS x 18.21 A NOBLE EXPERIENCE + 18.21 RETAIL =

ade on You Tube Visit @1821ManM ns of the Noble for demonstratio ice elements.

Experience serv

1.800.933.5733 www.SalonServiceGroup.com

10

eufora manifesto we believe in YOU, the hairstylist.

We believe that this business begins and ends with the stylist.

We believe that the people who shoulder the responsibility in this industry should have more control of their business.

We believe that you deserve the tools and support you need to help you succeed in your dreams using the talents and passion you already possess.

we believe in the power of the genuine and real YOU.

We believe that deep relationships are built when people are free to be themselves.

We believe you should say what you think, knowing that honesty is always best.

We believe in creating opportunities for connection between real people with common goals.

We believe that united, genuine and passionate people can take on the world.

we believe in REAL BEAUTY.

We believe that true beauty is timeless.

We believe that you don’t just have to follow trends to be and feel beautiful.

We believe in natural beauty and helping you discover new ways to look and feel beautiful.

we believe in NATURE.

We believe in the simplicity, safety and efficacy of natural ingredients.

We believe it’s time for everyone to start caring about what they put on their hair and bodies.

We believe nature has provided us with the means to protect and take care of ourselves.

we believe in keeping the whole of YOU at your best.

We believe that we can help keep hairstylists safe from chemicals, and protect your creative spirits.

We believe we can do this in a way that doesn’t compromise your health or that of the planet.

We believe that you should be empowered to capture the value that you can create.

We believe in nurturing and celebrating your success.

EUFORA IS…

Candid, direct, honest, inspiring, passionate and completely reliable.

EUFORA SAYS…

What it thinks and does what it says in inspiring and encouraging ways.

EUFORA DOES…

Everything it can to improve the health, lives and businesses of the salon community.

We are hairdressers. We believe in you and your salon in every way. So when it comes to caring for your business, it just comes naturally to us.

To the distributor, salon owner, stylist and the consumer, we say this… “YOURS” TRULY!

—EUFORA INTERNATIONAL

11

PREVENTION is the best medicine...

NEW!

COLOR ELIXIR ™

PROBLEM: Chemical services create free radicals that damage the hair by breaking disulfide bonds.

Up until now, the color additives category have only assisted in repairing broken bonds after the damage has already occurred.

SOLUTION: THE EUFORA DIFFERENCE: Color Elixir significantly reduces the free radicals, slowing the oxidative process to help color penetrate into the hair better, preventing damage before it occurs. Disulfide bonds remain intact!

COLOR ELIXIR™ SYSTEM

Business Snip

• 2× improvement in oxidative stability • 3× anti-breakage benefits • True-to-swatch results • Increased strength and elasticity • No formula or processing time adjustments • Safe for use on all hair types SYSTEM INCLUDES: Professional Additive 16.9oz Professional Sealer 16.9oz EUCELIXIR

Works with ALL color lines | Available to ALL customers

Charge $15-$25 for Color Elixir™ as a Color Service Upgrade, or increase all your chemical services prices by $5 to ensure stronger color penetration and longer-lasting results. Color Elixir™ can be used to repair as well as prevent damage—or you can offer the service as a standalone restorative treatment!

EQ-1.2016.1L_Layout 1 12/9/15 4:16 PM Page 1

JANU JA N AR RY Y--MA ARC CH, 2 201 016 6

CHECK OUT THE EUFORA JANUARY – MARCH 2016 QUARTERLY FOR MORE PROMOTIONS AND PRODUCTS! IN LOVING MEMORY OF DON BEWLEY 1952-2015

1.800.933.5733 www.SalonServiceGroup.com

12

NEW!

Beach Wave Mousse 5.8oz • Create long-lasting beach hair • Salt-free formula • Tousled texture with no moisture loss

Dry Texture Spray 5.4oz • Construct undone styles • Effortless volume • Texturized hold • No-slip gritty finish

Texture Clay 2.6oz • Mold piecey, roughed-up texture • Matte finish • Strong hold

MOBM5 | $28 SUGGESTED RETAIL

MOTEXT5 | $28 SUGGESTED RETAIL

MOCLAY2 | $26 SUGGESTED RETAIL

freeTOTEBAG

WITH LIMITED EDITION SIZE MOROCCANOIL TREATMENT

Save $7.50

TREATMENT + TOTE BAG

TREATMENT LIGHT + TOTE BAG

1601MOR05

1601MOR06

Purchase Moroccanoil Treatment 4.25oz Receive FREE Tote Bag *While supplies last

13

Save $7.50

Purchase Moroccanoil Treatment Light 4.25oz Receive FREE Tote Bag

Save $14

Save $14

Save $13

BUY 6 GET 1 FREE BEACH WAVE MOUSSE

BUY 6 GET 1 FREE DRY TEXTURE SPRAY

BUY 6 GET 1 FREE TEXTURE CLAY

1601MOR01

1601MOR02

1601MOR03

Purchase (6) Beach Wave Mousse 5.8oz Receive FREE (1) Beach Wave Mousse 5.8oz *Stickered not for resale

Purchase (6) Dry Texture Spray 5.4oz Receive FREE (1) Dry Texture Spray 5.4oz *Stickered not for resale

Purchase (6) Texture Clay 2.6oz Receive FREE (1) Texture Clay 2.6oz *Stickered not for resale

Save $130

TEXTURE COLLECTION Purchase (9) Beach Wave Mousse 5.8oz (9) Texture Clay 2.6oz (9) Dry Texture Spray 5.4oz Receive FREE (1) Beach Wave Mousse 5.8oz *Stickered not for resale (1) Texture Clay 2.6oz *Stickered not for resale (1) Dry Texture Spray 5.4oz *Stickered not for resale (6) Travel Beach Wave Mousse 2.5oz (6) Travel Dry Texture Spray 1.6oz (12) Dry Texture Spray Sample .7oz 1601MOR04

back

ROOTS REFRESH YOURSELF TO THE

ON BESTSELLERS

Save $173

BACK TO THE ROOTS

Purchase (5) Moroccanoil Treatment 3.4oz (5) Hydrating Styling Cream 10.2oz (5) Luminous Hairspray Strong 10oz (5) Moisture Repair Shampoo 8.5oz (5) Moisture Repair Conditioner 8.5oz (5) Intense Hydrating Mask 8.5oz Receive FREE (1) Moroccanoil Treatment 3.4oz (1) Hydrating Styling Cream 10.2oz (1) Luminous Hairspray Strong 10oz (1) Moisture Repair Shampoo 8.5oz (1) Moisture Repair Conditioner 8.5oz (1) Intense Hydrating Mask 8.5oz (60) Moroccanoil Treatment samples .34oz (100) Plastic Boutique Bags 1601MOR07

1.800.933.5733 www.SalonServiceGroup.com

14

COLOR CRAVING STAND OUT FROM THE CROWD

15

NEW!

PINK FLUSH

LOVELY LAVENDER

POWDER BLUE

PEACH MIST

PASSIONATE PINK

SUNSET COPPER

CARDINAL RED

VELVET VIOLET

KCRAVEPF

KCRAVELL

KCRAVEPB

KCRAVEPM

KCRAVEPP

KCRAVESC

KCRAVECR

KCRAVEVV

• Eight direct dye fashion-forward shades that fade gradually and beautifully • Nourishing and conditioning cream base with silk proteins • Contains solamer for UV protection

• For professional use and home maintenance • Works best on pre-lightened hair (level 10 or higher) • Ready-to-use formula; no developer needed • Quick 15-minute processing time $18.90 SUGGESTED RETAIL

Business Snip Increase your take-home sales and help clients keep their new look fresh!

Save $19.95

COLOR CRAVING PASTELS Purchase Color Craving Pink Flush 5.1oz Color Craving Lovely Lavender 5.1oz Color Craving Powder Blue 5.1oz Color Craving Peach Mist 5.1oz Receive FREE Design Dry Shampoo 6.8oz Cosmetic Bag Paper Color Chart 1601KE01

Save $19.95

COLOR CRAVING VIVIDS Purchase Color Craving Passionate Pink 5.1oz Color Craving Sunset Copper 5.1oz Color Craving Cardinal Red 5.1oz Color Craving Velvet Violet 5.1oz Receive FREE Design Dry Shampoo 6.8oz Cosmetic Bag Paper Color Chart 1601KE02

1.800.933.5733 www.SalonServiceGroup.com

Build the cost of a tube of Color Craving into the service price and give clients the leftover bottle for take-home touch-ups—giving a FREE product will build client loyalty!

Encourage using Dry Shampoo to make their fashion-forward new look last even longer.

Consider creating a take-home bundle price that includes a can of dry shampoo!

By charging $60+ for a Color Craving Service, you will profit $200 by the time you sell four services, plus the profit from the pre-lightening service!

16

SO PURE COLOR

SEMI COLOR

• Ammonia and paraben-free permanent color • Enriched with certified organic plant extracts • PhytoKeratin rebuilds the natural hair structure and protects hair

TINTA COLOR

• Ammonia-free demi color • Creates soft, natural tones • Ultimate versatility and shine • Silosoft technology conditions hair and increases color retention

Save $101.05

Save $122.88

• Endless creativity with over 100 intermixable permanent shades • Triple Color Protection technology and silk protein condition and add shine • 100% coverage

Save $99.13

SO PURE 24 SAMPLER

SEMI 24 SAMPLER

TINTA 24 SAMPLER

1 3 4 4.37 5 5.23 5.35 5.6

3 4 5 5.35 6 6.1 6.3 6.38

3 4

5

5.00 UC 5.23

5.3 5.35 6

Purchase (24) Semi Color Tubes 2.1oz 6 6.1 6.3 6.35 6.38 7 7.14 7.32

7.34 8 8.1 8.3 9 9.13 10 10.01

(1) So Pure After Color Shampoo 33.8oz (1) So Pure After Color Conditioner 33.8oz Receive FREE (1) So Pure 20 Volume Developer 33.8oz (1) So Pure 30 Volume Developer 33.8oz (1) So Pure Blonde Lift Powder 17.6oz (1) Paper Swatch Chart (1) So Pure Color Care Shampoo 8.5oz (1) So Pure Color Care Conditioner 6.8oz (1) So Pure Argan Oil 1.5oz (1) 2" Color Brush (1) Color Bowl (2) Liter Pumps SP24SAMPLER

17

Purchase (24) Semi Color Tubes 2.1oz

6.66 RI 9 7 9.1 7.2 9.35 7.35 9.95 8 10.2 8.17 10.31 8.3 10.7 8.38 Clear

Receive FREE (1) Semi Color Activator 33.8oz (1) Semi Color Red Activator 33.8oz (1) After Color Shampoo 33.8oz (1) After Color Balsam 33.8oz (1) Dust Free Cream Bleach 17.6oz (1) Paper Swatch Chart (1) Care Color Brillianz Shampoo 8.5oz (1) Care Color Brillianz Conditioner 6.8oz (1) Care 2-Phase Spray 6.8oz (1) 2" Color Brush (1) Color Bowl (2) Liter Pumps KS24SAMPLER

Purchase (24) Tinta Color Tubes 2.1oz

6.00 UC 7.32 6.03 8 6.3 8.00 UC 6.38 8.19 7 9 7.00 UC 9.00 UC 7.19 10 7.3 3001

(1) 20 Volume Developer 33.8oz (1) 30 Volume Developer 33.8oz Receive FREE (1) After Color Shampoo 33.8oz (1) After Color Balsam 33.8oz (1) Magic Blonde Bleach 17.6oz (1) Paper Swatch Chart (1) Design Color Care Shampoo 8.5oz (1) Design Color Care Conditioner 6.8oz (1) Design Brilliant Gloss Spray 6.8oz (1) 2" Color Brush (1) Color Bowl (2) Liter Pumps KT24SAMPLER

1.800.933.5733 www.SalonServiceGroup.com

18

NEW!

Signature BLONDE

SignatureBlonde Violet Shampoo

SignatureBlonde Violet Condition

SignatureBlonde Restorative Filler

Instantly cancels brassy and yellow tones

Restores diminished tensile strength and elasticity

Repairs blonde hair and fills porous hair fibers

Sulfate-free revitalizing shampoo

Ultra-rich conditioner neutralizes brassy and yellow tones

Leave-in treatment illuminates and repairs

Pure violet pigment cancels brassy and yellow tones Provides exceptionally gentle cleansing Brightens, maintains, and protects your blonde shade

19

Penetrates deep within hair to moisturize Repairs damage caused by color and bleach Illuminates and repairs locks to brilliant blonde

Essences of tamarind, rose petals, and coconut

Essences of honeysuckle, sandalwood, and chamomile

CPBLS10 $44 SUGGESTED RETAIL

CPBLC8 $44 SUGGESTED RETAIL

Produces a smooth, supple, youthful finish Reinforces and protects against breakage Adds bounce, shine, and brilliance Maximum color and heat protection Essences of honeysuckle, sandalwood, and chamomile CPBLR6 $32 SUGGESTED RETAIL

Save $105

Save $16.50

SIGNATUREBLONDE SALON INTRO

SIGNATUREBLONDE STYLIST INTRO

Purchase at a special price (5) SignatureBlonde Violet Shampoo 10.1oz (5) SignatureBlonde Violet Condition 8.5oz (5) SignatureBlonde Restorative Filler 6.7oz Receive FREE (16) SignatureBlonde Trio Packettes (1) SignatureBlonde Easel Card

(1) SignatureBlonde Violet Shampoo 10.1oz (1) SignatureBlonde Violet Condition 8.5oz (1) SignatureBlonde Restorative Filler 6.7oz (3) SignatureBlonde Trio Packettes (1) SignatureBlonde Easel Card 1601CP02

1601CP01

Save $62

LOVE IS IN THE HAIR

Purchase Baobab Leave-In Treatment 5.1oz Receive FREE Baobab Heal & Repair Shampoo 2oz

Purchase at a special price (4) PlushLocks Leave-In Smooth 6.7oz (4) RadicallySmooth Anti-Frizz Serum 5.1oz (4) LiftIt Foam Mousse 9oz (4) WickedGood Shine Spray 5.2oz Receive FREE (16) SuperRich Trio Packettes (1) Love is in the Hair Display

1601CP04

1601CP03

Save $7.20

BAOBAB POWER PACK DUO

FREE 64oz SHAMPOO OR CONDITION WHEN YOU PURCHASE (8) OF THE MATCHING RETAIL

Save $53

Save $53

Save $58

SUPERRICH SHAMPOO

SUPERPLUMP SHAMPOO

CRAZYSMOOTH SHAMPOO

1601CP05

1601CP07

1601CP09

(8) SuperRich Shampoo 10.1oz (1) SuperRich Shampoo 64oz + Pump

Save $53

(8) SuperPlump Shampoo 10.1oz (1) SuperPlump Shampoo 64oz + Pump

Save $53

(8) CrazySmooth Shampoo 10.1oz (1) CrazySmooth Shampoo 64oz + Pump

Save $58

SUPERRICH CONDITION

SUPERPLUMP CONDITION CRAZYSMOOTH CONDITION (8) SuperPlump Condition 8.5oz (1) SuperPlump Condition 64oz + Pump

(8) CrazySmooth Condition 8.5oz (1) CrazySmooth Condition 64oz + Pump

1601CP06

1601CP08

1601CP10

(8) SuperRich Condition 8.5oz (1) SuperRich Condition 64oz + Pump

1.800.933.5733 www.SalonServiceGroup.com

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1.800.933.5733 www.SalonServiceGroup.com

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BRUSHES AND COMBS KEVIN.MURPHY

OLIVIA GARDEN

STYLING.BRUSH

¾" Nanothermic Round Brush

KMBR-ST

SMALL.ROLL.BRUSH KMBR-SR

SMOOTHING.BRUSH KMBR-SM

LARGE.ROLL.BRUSH KMBR-LR

KERATIN COMPLEX Vent Brush - Black KXBRUSH-B

Bling Brush - Black KXBLING-B

3½" Round Brush - Black KXBRUSH3.5

3" Round Brush - Black KXBRUSH3

2½" Round Brush - Black KXBRUSH2.5

2" Round Brush - Black KXBRUSH2

Extension Brush KXBRUSH-EXT

PAUL MITCHELL *While Supplies Last

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0G-18

1" Nanothermic Round Brush OG-24

1¼" Nanothermic Round Brush OG-34

1¾" Nanothermic Round Brush OG-44

2¹⁄₈" Nanothermic Round Brush OG-54

2¾" Nanothermic Round Brush OG-64

3¼" Nanothermic Round Brush OG-82

Nanothermic Paddle Brush OG-NTP

Nanothermic Styling Brush OG-NTS

Nanothermic Vent Brush OG-NTV

Cut/Style Carbon Comb - White OGCS-C1

All Purpose Comb - White OGCS-C2

CS-C4 All Purpose Comb - White OGCS-C4

Rattail Carbon Comb - White OGCS-T2

Pink Out Loud! Sculpting Brush

Tease Carbon Comb - White

P413-P

OGCS-T5

Pink Out Loud! Paddle Brush

Style Up Teasing Brush

P427-P

OGSTU-MX

HOTHEADS Extension Brush HHX105

Small Styling Rattail Brush HHX158

WETBRUSH *While Supplies Last

Wetbrush - Cool Blue WETBRUSH-BL

Wetbrush - Light Pink WETBRUSH-PK

Wetbrush - Pewter WETBRUSH-PTR

MIX & MATCH WETBRUSH

Buy 6 and save $.95ea

the retail conversatio�

Every time a client purchases a product there is a 30% increase in the likelihood they will return to the salon.

Your clients trust you and want personalized recommendations based on your knowledge. Give them excellent customer service and a fresh-from-the-salon look every day—with great products, they can maintain a hairstyle instead of leaving the salon with a haircut.

1. LISTEN.

PRESCRIPTION CARDS

2. EDUCATE.

SSGRX

Ask clients how they feel about their hair. Then offer a solution.

Instead of selling, teach your clients about the products. Use the words “when you use this at home” as you talk about the product.

• 50 page notepad • 4.25" × 5.5"

Save $5

10 FOR $15

(10) Prescription Card Pads

3. DISPLAY.

Set up your go-to products—the ones you are enthusiastic about—on your station, labels out.

4. MARKET.

SSGRX10

Today’s date: _______________

Use touch marketing—help clients style with the product in their hands.

5. BEAUTY PRESCRIPTION.

Write your client a Beauty Prescription. After Steps 1–5 there is no “pitch” needed!

Today’s date: _______________

Your Beauty

Today’s date: _______________ Today’s date: _______________ Today’s date: _______________

Your Beauty Your Beauty Your Beauty Your Beauty Your Beauty Your Beauty Presc n Beautyriptio Yourn riptio Your Presc n Beauty Pre riptio Pres ptio nptioYour nscri Presc n Beauty Prescri riptio Presc nptio n crip riptio Prescri Presc n tion riptio Presc Today’s date: _______________ Today’s date: _______________

Today’s date: _______________ Today’s date: _______________

Today’s date: _______________

Client Name: _____________________________________ ______________________ __________________________________ Client Name: _____________________________________ Client Name: _________________________ Client Name: _____________________________ ______________________ __________________________________ Client Name: _____________________________________ ______________________ ______________________________ Client Name: _________________________ ______________________ Client Name: _____________________________________ Stylist Name: _____________________________________ __________________________________ ______________________ ______________________ __________________________________ Client Name: _________________________ Client Name: _____________________________________ Stylist Name: _____________________________________ Stylist Name: _________________________ Stylist Name:______________________ ______________________ __________________________________ __________________________________________________________ Client Name: _____________________________________ Stylist Name: _____________________________________ ______________________ Stylist Name: _________________________ _ ______________________ Stylist Name: _____________________________________ __________________________________ ______________________ Stylist Name: _________________________ Stylist Name: _____________________________________ ______________________ Stylist Name: _____________________________________

E DOSAGE RECOMMENDED E DOSAGE RECOMMENDED RECOMMENDED DOSAG RECOMMENDED DOSAGE E DOSAGE RECOMMENDED NDED DOSAGE RECOMMENDED DOSAG RECOMME RECOMMENDED DOSAG RECOMMENDED DOSAGE RECOMMENDED DOSAGE

______________ SHAMPOO: ________________________________________ _______________________________________________________ ______________________________________________________ ______________ SHAMPOO: ________________________________________ SHAMPOO: ___________________________ SHAMPOO: ________________________________ ________________________________________ _______________ ______________________________________________________ ______________ _______________ ________________________________________ SHAMPOO: ________________________________________ _______________________________________________________________ SHAMPOO: ___________________________ SHAMPOO: ________________________________________ _______________________________________________________ _______________ ______________________________________________________ ________________________________________ _____ SHAMPOO: ___________________________ CONDITIONER: SHAMPOO: ________________________________________ ___________________________ ________________________________________ _______________________________________________________ ___________________________ ______________________________________________ _____ CONDITIONER: SHAMPOO: ________________________________________ ___________________________ ________________________________________ CONDITIONER: ___________________________ CONDITIONER: ________________________________ ______ ___________________________ ________________________________________ _____ ________________________________________ CONDITIONER: ______ ___________________________ ______________________________________________________ ________________________________________ CONDITIONER: ___________________________ ___________________________ CONDITIONER: ________________________________________ ______________________________________________ ______________________________________________ CONDITIONER: ___________________________ __________________ CONDITIONER: ________________________________________ STYLING: ________________________________________ ______________________________________________ ___________________________________________________________ ______________________________________________________ __________________ STYLING: ________________________________________ CONDITIONER: ________________________________________ STYLING: ___________________________ STYLING: ________________________________ ________________________________________ ___________________ ______________________________________________________ ___________________ __________________ ________________________________________ STYLING: ________________________________________ ________________________________________________________________ STYLING: ___________________________ STYLING: ___________________________________________________________________ ___________________________________________________________ ___________________ ______________________________________________________ ___ ________________________________________ STYLING: ______________ ________________________________________ FINISHING: STYLING: ________________________________________ ___________________________ ___________________________________________________________ _______________________________________________________ ___________________________ ______________ FINISHING: ________________________________________ STYLING: ________________________________________ FINISHING: ___________________________ FINISHING: ________________________________ ________________________________________ _______________ ______________________________________________________ ______________ _______________ FINISHING: ________________________________________ _______________________________________________________________ ___________________________ FINISHING: ___________________________ ________________________________________________________________________________ FINISHING: ________________________________________ _______________ ___________________________ _______________ ________________________________________ FINISHING: ___________________________ ____________________ NOTES: ________________________________________ FINISHING: ________________________________________ ___________________________ _______________________________________________________ ________________________________________ _____________________ ____________________NOTES: ______________________________________________________ NOTES: ________________________________________ FINISHING: ________________________________________ NOTES: ________________________________________________________________ ________________________________________ ________ _____________________ ______________________________________________________ ________________________________________ _____________________ ___________________________ ____________________ NOTES: ________________________________________ ________________________________________ ________________________________________ ___________________________ NOTES: ___________________________ _____________________________________ ____________________________________ ______________________________________________________ _____________________________________________________________ NOTES: ________________________________________ ___________________________ _____________________ ________________________________________ ___________________________________ ________________________________________ ___________________________ ________________________________________ ________________________________________________________________ ___________________________ NOTES: ___________________________ ________________________________________ ____________________________________ ____________________________________ ___________________________________ NOTES: ________________________________________ ____________________________________ ________________________________________ ________________________________________ ________________________________________ ____________________________________________________ ___________________________ _____________________________________________________________ ______________________________________________________ ________________________________________ _____________________________________________________________________________ ___________________________ ________________________________________ ____________________________________ ____________________________________ NOTES: ________________________________________ ____________________________________ ______________________________________________________ ___________________________ ________________________________________ ________________________________________ ________________________________ _________ ___________________________ ___________________________ ________________________________________ _____________________________________ _____________________________________ ____________________________________ ________________________________________ ________________________________________________________________ ___________________________ ________________________________________ ________________________________________ ________________________________________ ___________________________ ______________________________________________________ ________________________________________ ____________________________________________________________________________ _____________________________________________________________________________ ___________________________ _____________________ ___________________________ ________________________________________ _____________________________________ _____________________________________________________________________________ ____________________________________ ___________________________ ________________________________________ ________________________________________ ___________________________ ______________________________________________________ ________________________________________ _____________________________________ ___________________________________________________________ _____________________________________________________________________________ _________ ________________________________________________________________ ____________________________________ ________________________________________ ________________________________________ ________________________________________ ___________________________ ______________________________________________________ ________________________________________ _____________________________________________________________________________ _____________________________________ ________________________________________ ___________________________ _____________________ ___________________________ ________________________________________ _____________________________________ _____________________________________________________________________________ ____________________________________ ___________________________ ________________________________________ ________________________________________ ___________________________ ______________________________________________________ _____________________________________ _____________________________________ ___________________________________________________________ ________________________________________ _________ ________________________________________________________________ ________________________________________ ______________________________________________________ ________________________________________ _____________________________________________________________________________ ________________________________________________________________________________ ___________________________ _____________________ _____________________________________ _____________________________________ ________________________________________ ______________________________________________________ ________________________________________________________________________________ _____________________________________ Next Appointment: _______ ________________________________________________________________________________ ______________________________________ __________________________ _____________________ Next Appointment: _______ ______________________________________ Next Appointment: __________________________ Next Appointment: _______________________________ __________________________ _____________________ _____________________ Next Appointment: _______ ____________________________ ______________________________________ Next Appointment: __________________________ __________________________ Next Appointment: ________________________________________________________________ _____________________ _____________________ Next Appointment: Next Appointment: ______________________________________ _____________________ Next Appointment: ______________________________________

Save $1.95ea.

$8 ROOT CONCEALER Auburn/Red Blonde

SEAUBRN

SEBLD

Light Brown/Med. Blonde Medium/Light Brown Black/Dark Brown

SELBMB

SEBRN

SEBLK

1.800.933.5733 www.SalonServiceGroup.com

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g n i l l e S YOU'RE HOTHEADS CERTIFIED. NOW WHAT?

WEAR EXTENSIONS

You and your staff should be walking extensions advertisements!

Point them out to your clients casually—“Did you see Cathy’s new lavender highlights? They’re extensions, aren’t they great?”

DEFINE WHY

Make sure your clients know why tape–in extensions are better.

TAKE-HOME

Create an at-home hair care package for extensions. When clients are spending $800–$2000 on hair extensions services, they will be happy to pay $50–$100 to take care of them at home.

SHOWCASE PHOTOS

Take before and after photos, or film full 360° videos with different results (length, volume, texture, highlights, shape changes) and post them EVERYWHERE—on social media, and in the salon.

In Modern Salon, Casciola adds dimension with a variety of shades, customizing extensions in order to add fun colors for the clients who don’t want to commit.

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s d a e h t o H Extensions can be intimidating to clients, who may think they’re either limited to celebrities or are not affordable. Help them with the decision to take the luscious–lock–plunge with these business building tips.

UPDATE YOUR MENU

GET INVOLVED

Add a full section of Hotheads Hair Extensions to your menu or consider creating a separate menu that explains options and benefits, as well as at-home care.

Work with local women’s magazines and high schools.

Offer promotions like those pictured below. Ask your Sales Consultant for more details!

Demonstrate Hotheads at high school events and bridal shows. Show them fantasy colors and hand out gift certificates.

Need design help? Contact your Sales Consultant and see an example menu here!

MAKE A LIST

Make a list of opportunity clients that may benefit from hair extensions and plan out the conversation you can have with them.

BE A PROBLEM SOLVER

Offer different levels of prom and bridal party packages that include a Hotheads package.

Analyze the client’s personal needs and haircare challenges and come up with a solution. Offer free consultations.

PLAN AHEAD

Don't be reactive when it comes to your marketing—make a plan.

CONTACT YOUR SALON CONSULTANT OR CUSTOMER SERVICE TO GET STARTED WITH HOTHEADS HAIR EXTENSIONS TODAY!

HAIR EXTENSIONS ARE PERFECT FOR THE CLIENT WHO WANTS HAIRCOLOR BUT DOESN'T WANT TO COMMIT. VICTORIA CASCIOLA, HOTHEADS ARTISTIC DIRECTOR

1.800.933.5733 www.SalonServiceGroup.com

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introducing

NEW!

gold curl Create smooth, consistent curls with incredible shine and styling power.

• Gold surface distributes heat evenly for consistent, long-lasting curls • Adjustable temperature control quickly heats up to 430°F • Extra-long cool tip and insulated thumb grip ensure comfort and total control

Save $14.96

GOLD COLLECTION Purchase ¾" Express Gold Curl 1" Express Gold Curl 1¼" Express Gold Curl 1½" Express Gold Curl 1601P01

Integrated grooves guide hair into place LED display

Anti-static cool tip nylon bristles

Defined Ringlets ¾" Express Gold Curl EXPGOLD75 $52.49 SUGGEST RETAIL

Natural-Looking Curls 1" Express Gold Curl EXPGOLD1 $59.99 SUGGEST RETAIL

Loose Curls 1¼" Express Gold Curl EXPGOLD125 $67.99 SUGGESTED RETAIL

Voluminous Curls & Relaxed Waves 1½" Express Gold Curl EXPGOLD15 $67.99 SUGGESTED RETAIL

limited edition express ion Premium heaters provide even heat distribution

stylewand

A great take-home recommendation for clients to maintain their salon style!

• Adjustable temperature control with LED display quickly heats up to 410°F • Extended cool tip for easy styling • 9-foot profession swivel cord

Express Ion StyleWand 1601P04 | $104.99 SUGGESTED RETAIL

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buy 1 50% get 1 off Save $34.99

DRY + SMOOTH Purchase Express Ion Dry+ Receive 50% OFF Express Ion Smooth+ 1601P02

Save $32.49

SMOOTH + UNCLIPPED 3-IN-1 Purchase Express Ion Smooth+ Receive 50% OFF Express Ion Unclipped 3-in-1 1601P03

Inspire your guests to get a mini makeover! color with confidence will get them thinking about a new look and get you ready for it.

Save $27.14

SHINES XG COLOR ENHANCEMENT KIT

Purchase (9) shines XG color tubes 3oz (your choice) Receive FREE (1) shines XG 5 vol Cream Developer 33.8oz (1) SynchroLift Lightener Foil Pack 1.5oz (1) Color Mixing Bowl & Color Brush (1) shines XG Paper Chart (1) Stylist Station Color Menu

Save $16.74

PM SHINES TONING KIT

Purchase (10) PM SHINES bottles 2oz (your choice) Receive FREE (1) PM SHINES Processing Liquid 16.9oz (1) SynchroLift Lightener Foil Pack 1.5oz (1) PM SHINES Paper Chart (1) Stylist Station Color Menu 1601P24

1601P23

Save $23.34

THE COLOR GRAY COVERAGE KIT

Purchase (8) the color tubes 3oz (your choice) Receive FREE (1) 20 vol Cream Developer 33.8oz (1) SynchroLift Lightener Foil Pack 1.5oz (1) Color Mixing Bowl & Color Brush (1) the color Paper Chart (1) Stylist Station Color Menu 1601P25

1.800.933.5733 www.SalonServiceGroup.com

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save on liter duos

Save $10.98

KEEP IT BRIGHT 24oz DUO Forever Blonde Shampoo 24oz Forever Blonde Conditioner 24oz 1601P12

Save $10.98

FIGHT FRIZZ 24oz DUO Save $6.13

EXTRA BODY

Extra Body Daily Shampoo 33.8oz Extra Body Daily Rinse 33.8oz

Spring Loaded Frizz-Fighting Shampoo 24oz Spring Loaded Frizz-Fighting Conditioner 24oz 1601P13

1601P08

Save $4.63

Save $9

SHAMPOO ONE

INSTANT MOISTURE

1601P05

1601P09

Shampoo One 33.8oz The Conditioner 33.8oz

Instant Moisture Daily Shampoo 33.8oz Instant Moisture Daily Treatment 33.8oz

Save $5.13

Save $11.13

ORIGINAL

SUPER STRONG

1601P06

1601P10

Awapuhi Shampoo 33.8oz The Detangler 33.8oz

Save $7.38

HOLD IT STEADY MITCH DUO Purchase Heavy Hitter 33.8oz Receive FREE Steady Grip 5.1oz 1601MM14

Super Strong Daily Shampoo 33.8oz Super Strong Daily Conditioner 33.8oz

Save $6.13

Save $10.13

Save $7.38

BE FLEXIBLE MITCH DUO

COLOR PROTECT

SUPER SKINNY

Super Skinny Daily Shampoo 33.8oz Super Skinny Daily Treatment 33.8oz

Purchase Double Hitter 33.8oz Receive FREE Construction Paste 2.5oz

1601P07

1601P11

1601MM15

Color Protect Daily Shampoo 33.8oz Color Protect Daily Conditioner 33.8oz

Business Snip Recommend a MarulaOil treatment add-on for $40, and after 6 services you’ve paid for your products. Each Marula Masque equals about 17 masque treatments, you have 11 more treatments to earn extra revenue!

11 × $40 = $440 salon revenue!

Then send guests home with sample foil packs and recommend a Marula Masque for home!

Save $94.70

RARE OIL SERVICE FOCUS

Purchase (12) Rare Oil Intensive Hair Masque 6.8oz Receive FREE (1) Rare Oil Replenishing Shampoo 24oz (1) Rare Oil Intensive Hair Masque 16.9oz (6) MarulaOil Deluxe Guest Sample Sets Rare Oil Replenishing Shampoo Foil Pack .25oz Rare Oil Replenishing Conditioner Foil Pack .25oz Rare Oil Intensive Hair Masque Foil Pack .5oz Mini Rare Oil Treatment 7ml (1) Luxurious Black acrylic display INTROMAMASQUE

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tea tree duos

Save $9.89

HYDRATION

Purchase Lavender Mint Moisturizing Shampoo 33.8oz Lavender Mint Moisturizing Conditioner 33.8oz 1601P18

Save $10.01

VOLUME

Purchase Lemon Sage Thickening Shampoo 33.8oz Lemon Sage Thickening Conditioner 33.8oz 1601P19

Save $9.63

THE TINGLE

Purchase Tea Tree Special Shampoo 33.8oz Tea Tree Special Conditioner 33.8oz 1601P20

Save $5.38

TEA TREE SPECIAL

Purchase Tea Tree Special Shampoo 33.8oz Receive at Special Price Tea Tree Hair and Body Moisturizer 10.1oz 1601P21

Save $6.15

Save $11.37

SMOOTH AWAPUHI DUO Purchase MirrorSmooth Shampoo 33.8oz Receive FREE MirrorSmooth Conditioner 6.8oz 1601P17

ULTIMATE COLOR REPAIR TRIO Purchase Ultimate Color Repair Shampoo 33.8oz Ultimate Color Repair Conditioner 6.8oz Receive FREE Ultimate Color Repair Triple Rescue .85oz 1601P22

Save $11.38

Save $6.75

REPAIR AWAPUHI DUO Purchase Moisturizing Lather Shampoo 33.8oz Receive FREE Keratin Cream Rinse 8.5oz 1601P16

1.800.933.5733 www.SalonServiceGroup.com

SYNCHROLIFT 28.2oz PSLIFT28

• Lifts up to 7 levels quickly and gently • Zero Fragrance

30

1520 E Evergreen St Springfield, MO 65803

ROOT TOUCH-UP

This lightweight binding powder instantly covers and blends unwanted roots.

• Washes out with shampoo • Covers roots in seconds • Self-adjusting color that always matches • Blends unwanted roots • Convenient sponge applicator

Save $48

Save $48

ROOT TOUCH UP DISPLAY

BLONDE PERFECTION DISPLAY

INTROSERT147

INTROSEBP147

Save $6.80

Save $6.80

Purchase (4) Black/Dark Brown .14oz (4) Medium/Light Brown .14oz (4) Light Brown/Medium Blonde .14oz Receive FREE (3) Testers (1 of each shade) (1) Counter Display

Purchase (4) Dark Blonde .14oz (4) Medium Blonde .14oz (4) Light Blonde .14oz Receive FREE (3) Testers (1 of each shade) (1) Counter Display

ROOT TOUCH UP TRY ME

BLONDE PERFECTION TRY ME

1601SE01

1601SE02

Black/Dark Brown .14oz Medium/Light Brown .14oz Light Brown/Medium Blonde .14oz

ORDER BY PHONE: 1.800.933.5733

ORDER ONLINE:

Dark Blonde .14oz Medium Blonde .14oz Light Blonde .14oz

www.SalonServiceGroup.com

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