DIVE CENTER BRANDING HANDBOOK
DIVE CENTER
DIVE CENTER BRANDING HANDBOOK Dear SSI Partner: The most important marketing opportunity is your dive center/resort. Whether your Dive Center/Resort is large or small, the goal is to create an image that brings consumers into your business. This is why your store design cannot be left to chance. Branding is that consistent message to emotionally involve consumers and generate loyalty and support. SSI makes strategic decisions based on your best interest. This may seem strange coming from a company which funds itself on the sales of training materials, but that is the point. Diver certification is only a part of what SSI does. In this Branding Handbook, we will present different ways to increase visibility in your dive business. Promotional posters, brochures or advertising in your dive center/resort should be tied to marketing. For example, if Swim, Freediving and Extended Range are courses offering beyond scuba, then marketing that training should be the focus. In the Branding Handbook you will find detailed guidelines and current products to brand your dive center or resort inside and out. For more information or assistance, contact your local SSI Service Center. 02
03
DIVE CENTER BRANDING OUTDOORS
P IAL ART IC
FREEDIVING CENTER
475293
SSI SCUBA RANGERS CLUB
475294
SSI INSTRUCTOR TRAINING CENTER
475296
SSI INSTRUCTOR TRAINING RESORT
475285
SSI DIAMOND AWARD
SSI LOGO SMALL: 30cm x 40cm
475002
SSI LOGO LARGE: 50cm x 80cm
475068
SSI DIVER DIAMOND
P IAL ART IC
DIVING SCHOOL
SCUBA RANGERS CLUB
DIAMOND AWARD
P IAL ART IC
P IAL ART IC
P IAL ART IC
CLASSIFIED DIVING CENTER
DIVE BOAT
ER N
475121
P IAL ART IC
ER N
SSI HUB ZONE: 30cm
P IAL ART IC
CAREER CENTER
P IAL ART IC
ER N
475298
INSTRUCTOR TRAINING RESORT
ER N
GENERIC STICKERS
OF F
475292
FREEDIVING CENTER
OF F
EXTENDED RANGE CENTER
DIVE RESORT
OF F
475291
P IAL ART IC
OF F
SSI SWIM SCHOOL
P IAL ART IC
OF F
SSI SNORKEL CLUB
475299
OF F
475286
OF F
SSI DIVE BOAT
OF F
475295
P IAL ART IC
ER N
SSI DIVING SCHOOL
ER N
475290
INSTRUCTOR TRAINING CENTER
ER N
SSI DIVE RESORT
EXTENDED RANGE CENTER ER N
475289
DIVE CENTER
ER N
SSI DIVE CENTER
ER N
475288
QTY
OF F
DOOR STICKERS - 20cm
OF F
P IAL ART IC
OF F
P IAL ART IC
ER N
PRO ADD-ON
ER N
PROGRAM ADD-ON
ER N
CENTER LOGOS OF F
As consumers enter your business, it needs to look professional. Dive Center and Resort decals, create credibility and excitement for the training you offer.
OF F
AREA 1 – BRANDING OUTDOORS
P IAL ART IC
ER N
OF F
SNORKEL CLUB
SWIM CENTER
04
HUB ZONE
DIVE CENTER
05
DIVE CENTER BRANDING OUTDOORS
WINDOW DESIGNS
Beyond the entrance, there are also dedicated window designs. These designs can be combined with others to create an underwater scene that draw attention to your Dive Center or Resort. If more window designs are needed, please contact your SSI Service Center.
UNDERWATER WINDOW STICKER 475308
SCUBA DIVER: 100cm x 75cm
475314
SCUBA DIVER XR: 100cm x 69cm
475306
FREEDIVER: 100cm x 48cm
475313
WRECK: 100cm x 66.5cm
475309
FISH SCHOOL 1: 100cm x 100cm
475310
FISH SCHOOL 2: 150cm x 95cm
475312
WHALE SHARK: 160cm x 67.5cm
475307
MANTA RAY: 100cm x 95cm
475311
TURTLE: 70cm x 40cm
475304
FISH YELLOW LARGE: 50cm x 42cm
475300
FISH BLUE LARGE: 50cm x 28cm
475302
FISH RED LARGE: 40cm x 23cm
475305
FISH YELLOW SMALL: 25cm x 21cm
475301
FISH BLUE SMALL: 25cm x 14cm
475303
FISH RED SMALL: 20cm x 11.5cm
ADD-ONS STICKER
06
475316
MOBILE PHONE: 70cm x 25cm
475315
ENTER FOR REALDIVING: 70cm x 8cm
475317
YOUR LANGUAGE: 70cm x 110cm
QTY
COMBINE TO YOUR NEEDS
DIVE CENTER
07
DIVE CENTER BRANDING OUTDOORS
UNDERWATER WINDOW STICKER
08
DIVE CENTER
COMBINATION EXAMPLES - BIG WINDOW
Sticker: 1 x Wahle Shark, 1 x Scuba Diver, 1 x Turtle, 3 x Blue Fish Small, 2 x Yellow Fish Small, 1 x Red Fish Small
09
DIVE CENTER BRANDING OUTDOORS
1
COMBINATION EXAMPLES 1 Sticker: 1 x Mobile Phone 3 x Blue Fish Big, 4 x Yellow Fish Big, 1 x Red Fish Big 2 Sticker: 1 x Your Language 1 x Freediver, 1 x Manta Ray, 1 x Fish School 2
10
3 Sticker: 1 x Enter for Realdiving 1 x Scuba Diver XR, 1 x Wreck, 1 x Fish School 1, 1 x Fish School 2, 3 x Blue Fish Small, 1 x Yellow Fish Small, 1 x Red Fish Small
2
3
DIVE CENTER
FLAGS & FLOOR MATT
Flags are another great way to brand and draw attention. Whether it’s a flag pole or flag that the base screws into the ground, flags make your business visible from a distance.
FLAGS
QTY
475007
CENTER FLAG SCUBA DIVER SIZE: 300cm x 100cm
475092
CENTER FLAG XR DIVER SIZE: 300cm x 100cm
475090
CENTER FLAG FREEDIVER SIZE: 300cm x 100cm
BEACHFLAGS 475241
SSI BEACHFLAG - 330cm
475259
PEN FLAG SSI LOGO
475248
PEN FLAG INDOOR SCUBA DIVER *
475249
PEN FLAG INDOOR XR DIVER *
475247
PEN FLAG INDOOR FREEDIVER *
CENTER FLAG: 300cm x 100cm
BEACH FLAG: 330cm x 85cm
PEN FLAG: 180cm x 40cm
FLOOR MATT: 150cm x 83cm
QTY
FLOOR MATT 475017
FLOOR MATT SIZE: 150cm x 83cm
* Ground Drills for beach/outdoor use also available
11
DIVE CENTER BRANDING INDOORS
AREA 2 – BRANDING INDOORS
Posters, Counter- and Standup Displays make training visible on your sales floor. Use the Counter Displays to combine them with the matching dive equipment, e.g. decorate Enriched Air Nitrox along with the dive computers. By scanning the QR codes customers get directly routed to the proper information on diveSSI.com
COUNTER DISPLAY: SIZE A5
475266
475254
CERTIFIED BEFORE 2015?
DIVE PROFESSIONAL STANDUP DISPLAY
475258
UPGRADE TO DIAMOND
475265
475257
LOG YOUR DIVES
475256
GET YOUR D-CARD
475255
LOG IN & LEARN GET YOUR APP & LEARN TO DIVE
475273
NITROX & DEEP DIVING
475251
475274
PERFECTBUOYANCY & PHOTO
GET YOUR D-CARD & UPGRADE TO DIAMOND
745275
STRESS&RESCUE & REACT RIGHT
475276
SEARCH AND RECOVERY & EQUIPMENT TECHNIQUES
475277
BOAT & WRECK DIVING
475278
CURRENTS & SCOOTER/DPV
475279
XR NITROX & REBREATHER
475280
CAVERN & ADVANCED WRECK
475281
DRY SUIT & ICE DIVING
475268
TRYSCUBA & GETYOURAPP
475269
FREE CARDS & UPGRADE TO DIAMOND
475270
FREEDIVING/SNORKELING & GET YOUR APP
475271
ADVANCED ADVENTURER & UPGRADE TO DIAMOND
HINT – Frame your posters for that professional appearance.
BECOME A DIVE PROFESSIONAL BECOME A DIVE PROFESSIONAL (170cm x 47cm)
EQUIPMENT SERVICE PROGRAM 474514
UNIVERSAL SLEEVES FOR REGULATORS & INSTRUMENTS - 50pcs.
474512
BC TAGS - 50pcs
474509
TANK DECALS - 50pcs.
DIGITAL REVOLUTION STANDUP DISPLAY 475250
GET YOUR D-CARD & UPGRADE TO DIAMOND
DIVE PROFESSIONAL POSTER
GET YOUR APP NOW
NAVIGATION & LIMITED VISIBILITY
475252
QTY
475253
475272
COUNTER DISPLAY: SIZE A4
12
QTY
DIGITAL REVOLUTION POSTER
DIVE CENTER
MAIN COUNTER, EDUCATION INFORMATION & TRAVEL CENTER
Education brochures should be used to effectively inform customers about the various training programs. The use of those brochures always makes a professional impression, if either handed out personally or send by regular mail as part of an information package. To ensure success in Dive Professional training schedule the whole range of programs at least twice a year prior and after the season. Use the Dive Professional Leaflet to provide your candidates with the program dates and to show the personal career opportunities at the same time.
EDUCATION BROCHURE VARIOUS LANGUAGES AVAILABLE 470239
TRY SCUBA - 50pcs. Pack
475077
OPEN WATER DIVER - 50pcs. Pack
475078
SPECIALTY COURSE - 50pcs. Pack
475079
DIVE PROFESSIONAL - 50pcs. Pack
475232
EXTENDED RANGE - 50pcs. Pack
475080
FREEDIVING - 50pcs. Pack
475282
DIGITAL LEARNING - 50pcs. Pack
QTY
BROCHURE HOLDER 475287
BROCHURE HOLDER
DIVE PROFESSIONAL LEAFLET 475267
DIVE PROFESSIONAL A4 FOLDED - 20pcs. Pack
OFFICE UTILITIES 475012
SSI BALL PEN - 20 Pack
475004
PRESENTATION FOLDER - 10 Pack
475006
NOTE PADS - 10 Pack
475014
USB THUMB DRIVE
13
DIVE CENTER BRANDING INDOORS
AREA 3 – BRANDING TRAINING
Branding the classroom is paramount, training philosophy, and selling continuing education.
EDUCATION POSTERS VARIOUS LANGUAGES AVAILABLE 475067
DIVER DIAMOND - A1 Format
475054
DIVER FLOW CHART - A1 Format
475058
DIVE PROFESSIONAL FLOW CHART A1 Format
475052
FREEDIVING FLOW CHARTA1 Format
QTY
POSTERS
BECOME A SCUBA DIVER
BECOME A DIVE PROFESSIONAL
DIVER TRAINING PROGRAMS START DIVING
DIVE PROFESSIONAL CAREER PROGRAMS
SPECIALTY PROGRAMS
CHOOSE YOUR FAVORITE SPECIALTY PROGRAMS AND EARN FREE RECOGNITION RATINGS = SPECIALTY PROGRAMS
OPTIONAL
EQUIPMENT SERVICE PROGRAM
EXTENDED RANGE
DIVE PRO PROGRAMS
EXTEND YOUR RANGE: FARTHER. DEEPER. BEYOND.
DIVE GUIDE
SPECIALTY INSTRUCTOR PROGRAMS
ADD SPECIALTY RATINGS TO IMPROVE YOUR SKILLS AND CAREER OPPORTUNITIES = SPECIALTY PROGRAMS
OPTIONAL
The Equipment Service Program is the tool to make safety visible in your Dive Center and to ensure you get the equipment for service on time. Use the sleeves on all regulator and instrument hoses and the tags on all BCs with the next service dates marked. The whole system is only going to work effectively, if used consistently on all training, rental, instructor and sales equipment.
EXTENDED RANGE EXTEND YOUR RANGE: FARTHER. DEEPER. BEYOND.
+
AOWI+XR
+
OPTIONAL 50 DIVES
+ MULTI-GAS DIVING
OVERHEAD ENVIRONMENT
LEVEL 1 4 DIVES
MULTI-GAS DIVING
OVERHEAD ENVIRONMENT
ADVANCED TRAINING
INSTRUCTOR PROGRAMS
CHOOSE 5 DIVES FROM 5 DIFFERENT SPECIALTIES
OPTIONAL
INSTRUCTOR TRAINER XR
TRAINING RECOGNITION EARN FREE RECOGNITION RATINGS
EQUIPMENT SERVICE PROGRAM
14
474510
EQUIPMENT SERVICE PROGRAM STARTER KIT - 50 Equipement Sets
474514
UNIVERSAL SLEEVES - 50 pcs. for Regulators & Instruments
474512
BC TAGS - 50 pcs.
474509
TANK DECALS - 50pcs.
474511
HOLEPUNCH
475039
EQUIPMENT SERVICE PROGRAM POSTER
QTY
LEVEL 2 12 DIVES
DIVE GUIDE
+2
LEAD DIVES BY BECOMING A SSI DIVE PROFESSIONAL LEVEL 3 24 DIVES
+4
LEVEL 4 50 DIVES
+5
40 DIVES
EXTENDED RANGE SPECIALTY PROGRAMS 24 DIVES
+
EXTENDED RANGE SPECIALTY INSTRUCTOR PROGRAMS
EXPLORE ADDITIONAL SSI PROGRAMS
+
EXPERIENCE RECOGNITION
EXPERIENCE RECOGNITION
EARN FREE RECOGNITION RATINGS EVERY TIME YOU REACH A NEW MILESTONE
LEVEL 5
LEVEL 7
LEVEL 8
EXPLORE ADDITIONAL SSI PROGRAMS
TEACH BEYOND THE RECREATIONAL LIMITS WITH THE MORE CHALLENGING XR SPECIALTY PROGRAMS
DISCOVER NEW CHALLENGES AND EXTEND YOUR RANGE
LEVEL 9
GET REWARDED FOR TRAINING AND EARN FREE RECOGNITION RATINGS
LEVEL 10
LEVEL 6 200 DIVES
FOR MORE DETAILS, REFER TO THE SPECIFIC PROGRAM’S TRAINING STANDARDS
DIVESSI.COM - THE ULTIMATE DIVE EXPERIENCE
DIVESSI APP - AVAILABLE:
&
FOR MORE DETAILS, REFER TO THE SPECIFIC PROGRAM’S TRAINING STANDARDS
DIVESSI.COM - THE ULTIMATE DIVE EXPERIENCE
DIVESSI APP - AVAILABLE:
&
DIVE CENTER
EQUIPMENT SERVICE PROGRAM
BECOME A FREEDIVER
TRAINING PHILOSOPHY
FREEDIVING TRAINING LEVELS START FREEDIVING
BASIC SPECIALTY PROGRAMS
= SPECIALTY PROGRAMS
OPTIONAL
FREEDIVING INSTRUCTOR OPTIONAL
OW FREEDIVING LEVEL 2 + ITC OR BASIC INSTRUCTOR + UPGRADE
REGIONAL ONLY
S
POOL & LEVEL 1 SPECIALTY PROGRAMS
KN
BASIC 5 m / 15 ft
OPTIONAL
ILL
LE
OPTIONAL
SK
DG
E
HOW DEEP CAN YOU GO
DIGITAL LEARNING. REAL DIVING. CHOOSE YOUR FAVORITE SPECIALTY PROGRAMS AND EARN FREE RECOGNITION RATINGS
OPTIONAL
4 DIVE SESSIONS
OPTIONAL
T
LEVEL 3 40 m / 130 ft
EX
EN
M
LEVEL 2 & LEVEL 3 SPECIALTY PROGRAMS
PE RI
P UI
REGIONAL ONLY FREEDIVING LEVEL 3 + ITC OR LEVEL 1 INSTRUCTOR + UPGRADE
30 DIVE SESSIONS
EN
EQ
10 DIVE SESSIONS LEVEL 2 30 m / 99 ft
CE
LEVEL 1 20 m / 66 ft
TRAINING RECOGNITION EARN FREE RECOGNITION RATINGS
12 DIVE SESSIONS +2
24 DIVE SESSIONS +3
LEARN NEW SKILLS
EXPERIENCE RECOGNITION
START YOUR TRAINING
EARN FREE RECOGNITION RATINGS EVERY TIME YOU REACH A NEW MILESTONE
WATER SESSION DEVELOP ABILITY
50 DIVE SESSIONS +4
INSTRUCTOR RECOGNITION FOR MORE DETAILS, REFER TO THE SPECIFIC PROGRAM’S TRAINING STANDARDS
DIVESSI.COM - THE ULTIMATE DIVE EXPERIENCE
WATER SESSION
DIVESSI APP - AVAILABLE:
&
REVIEW & LEARN NEW SKILLS
REVIEW & LEARN NEW SKILLS WATER SESSION
INCREASE CONFIDENCE
WATER SESSION
BECOME A SAFE DIVER
INVOKE CONDITIONED RESPONSE
COMFORT THROUGH REPETITION SIGNATURE WATER TRAINING METHOD DIVESSI.COM - THE ULTIMATE DIVE EXPERIENCE
DIVESSI APP - AVAILABLE:
&
15
AREA 4 – BRANDING DIVE BOATS
In order to brand your Dive Boats with SSI you can use the banners which serve as boat flags at the same time.
AREA 5 – PROMOTIONAL ITEMS
Keep your customers and your Dive Professional Team motivated by providing them with a cool give away.
CONTACT BOAT BANNERS 100x70 475086
SCUBA DIVER BANNER
475087
EXTENDED RANGE BANNER
475083
FREEDIVING BANNER
QTY
HINT – From time to time, promotional items are subject to change. Note: Refer to the Price List for current promotional items.
ACCESSORIES
QTY
SSI International c/o Mares S.p.A.
475100
KEYHOLDER/BOTTLE OPENER TURTLE - 1pcs.
475101
KEYHOLDER/BOTTLE OPENER TURTLE - 20pcs-
475013
KEYHOLDER CARABINER - 1pcs.
475099
KEYHOLDER CARABINER - 20pcs.
475097
KEYHOLDER LANYARD - 1pcs.
475098
KEYHOLDER LANYARD - 20pcs.
475095
KEYHOLDER FREEDIVING - 1pcs.
475096
KEYHOLDER FREEDIVING - 20pcs.
Tel.: + 39 01 85 20 11 Fax: + 39 01 85 66 99 84
475228
KEYHOLDER REACT RIGHT WITH FACE SHIELD - 1pcs.
DIVESSI.COM
475229
KEYHOLDER REACT RIGHT WITH FACE SHIELD - 10pcs.
475011
STICKER SSI DIVER - 50pcs.
475008
SSI COFFEE MUG - 6pcs.
475103
LUGGAGE TAG - 1pcs.
474500
BACKPACK - INTERNATIONAL DIVE TEAM
474643
BAG CRUISE - INSTRUCTOR TRAINER
475010
MASK STRAP SSI DIVE PROFESSIONAL
475016
SSI BEACHTOWEL IN RED Size: 160cm x 80cm
475227
REACT RIGHT FIRST AID POCKET MASK WITH VALVE & COVER
475261
IPAD DRY BAG
Salita Bonsen, 4 16035 Rapallo (Ge) ITALY P.O.BOX 142
STAY CONNECTED
Issued 2016 - Changes reserved
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