Drive Your Branding With Custom Fleet Graphics How important is branding in today’s hyper-competitive and crowded marketplace? Here are some eye-opening statistics that confirm, beyond any doubt, that branding isn’t an optional nice-to-have — it’s a mandatory mission critical objective:
60% of consumers prefer to buy from brands that are familiar to them. (Source: Neilsen Research). For millennials, brand authenticity is the second only to loyalty discounts when it comes to choosing which businesses to support. (Source: Boston Consulting Group). 94% of consumers are highly likely to recommend a brand that they are emotionally engaged with. (Source: Gensler Brand Engagement Study).