Thriving local business with local government: Unbeatable

National chain stores want nothing to do with locations that can only draw customers from 180 degrees of a circle, and that’s exactly what these Downriver cities offer, unless fish get counted as customers.

If cities like Wyandotte, Trenton, Grosse Ile, and others are to flourish at higher levels, they will do so through independent, local businesses, 100 percent.

As I have shared repeatedly, a much higher percentage of the money spent at local and independent businesses stays in that local community or region, compared to national chains.

And virtually all of the money leaves the region with online spending decisions. So local and small has the only real shot of greater success in cities with geographies like this sliver along the river, and therefore, cities are inordinately dependent on these micro engines.

Small also has the advantage of no internal red tape or hierarchy to cope with. Good ideas get implemented quickly, and change quickly as needed, because the owners are right here on the spot. Small has the advantage of passion and obsession, coupled with uniqueness and force of personality.

These advantages are not enough, make no mistake. Independent restaurants, clothing stores and other retail formats are held to the same standards as companies with bigger budgets.

National companies have massive budgets behind their buildouts, forcing smaller operators to pony up from much smaller resources in order to compete with them.

Internet competitors continue to take a larger and larger piece of the pie for many types of businesses. Costs like wages, services, shipping, and products offered keep going up.

When you see facebook postings (for instance) from Love Wyandotte and Love Local, you see the voluntary, unpaid effort of two people (my wife Janelle and myself) (especially Janelle, OK) to hype and promote businesses within our purview. I’m talking about pictures or even slideshows, along with upbeat and supportive commentary, posted on more than one social media platform.

We don’t have to publicly post about a nice meal or a nice experience, but we love to do it, and we know it makes a huge difference in a world in which far too many people love to share anything negative they can.

Taking a few moments to not only be nice, but to publicly say nice things about the businesses we patronize is more than just a kindness, though. It is taking responsibility as a member of our community to help businesses succeed where we live.

We are not the only ones doing this, and the more I see it, the happier I am; the more positive I feel about everything. What this amounts to is marketing for the local and independent businesses we value, admire and care about, by enthusiastic, personal, unpaid marketers that do it to help those businesses, which also helps to keep those businesses around so we get to continue to enjoy, and benefit from their portion of the economic engine that benefits us all, collectively.

All of us that do so have fun doing it. It feels very good.

While every city has a different combination of issues and conditions, the operating systems behind the scenes are universal and undeniable. There is no way around the real heart of the matter, which is irrefutable: Humming bee hives of local and independent businesses have to feature local governments that truly love local.

Government at the small city level is far more important than any other level.

So, how do local governments play their vital part in creating stronger towns? It happens in two ways, in my view.

First, it’s the observable participation in the local and independent commerce of the city by elected officials and employees of the city because they feel it, believe in it, and love it. There has to be a belief that they are highly visible cheerleaders before the public, and examples for the cause that makes their city more of a compelling place to buy a home in, attract visitors and customers, and to enjoy as hubs of commerce.

Without exception, thriving, humming cities have the benefit of that engagement and support. It’s the active support of patronage, doing any part at all to make personal spending decisions that benefit the city, regardless of publicity or lack thereof.

But it’s the joining of that volunteer army of marketers I referred to above that really catapults independent businesses to new heights. It’s not just directly supporting the businesses, but bragging about it. Telling the world about it, and sharing those good experiences, knowing full well that the more that happens, the more people will come check out those businesses and do business there. It’s a disarmingly simple concept.

That’s true for everyone, of course. All of us should be so much more positive and encouraging and supportive of business endeavors that make a city bustle with activity.

The second way, simply put, is ensuring that policies, rules, and regulations reflect that love, support and insistence on nurturing.

It is telegraphed in many ways, but essentially, it just means having as few obstacles to the success of the business community as possible, calling for fewer and less costly fees and conditions.

Those in leadership need to understand that in nearly all circumstances, national chain stores are to be so severely restricted as to essentially render them illegal. The most successful examples of Love Local cities do as little as possible to hinder the doing of local, independent, and unique business, while still maintaining safety, law and order.

Standards should never be wielded as demands are not beyond appeal.

Enforcement should always be friendly and appreciative.

At the same time, policies should be trumpeted that make clear that buying from local sources is not just a nice thought, but a mandate. That is, until such time as it can be proven unavailable, or that the price paid would be unacceptably beyond a reasonable alternative, including online options.

Imagine then if the city made it a priority to regularly remind its citizens that the city views those policies as standards that the citizens themselves would do well to emulate. That’s what I mean by love.

Local and independent business is not easy.

It exists and succeeds because owners insist, and refuse to be denied. The more that all of us, citizens, and governments, can do to push those businesses upward, the better for everyone that lives in these communities.

When it all works together, successful cities are electric and eclectic beehives of commerce that tilt playing fields towards local and independent because it is astoundingly better. It is the real thing that cannot be substituted.

When there is real synergy in a city, wherein citizens, businesses and government are all on the same page; when all recognize that without the urgent collaboration of all three, success is far more probable. Where such synergy exists, nobody wants to go elsewhere.

Achieving that goal is tricky and calls for cooperative spirits from all that play a role. The shared end result is where the focus has to be, and there can never be a time when there are no weak links. To that end, forums should be regular and routine, in which cities seek feedback, both good and bad, on the state of doing business in such cities.

My own private Idaho is unabashedly utopian. It is, perhaps, unreasonably Pollyanna-ish. Wishing for anything less seems defeatist, though. The things that could be better have to be named and fixed, one by one. Obsessively, compulsively… perpetually. Vive le Independence!