The Orbiter: August 2016 by Space & Satellite Professionals International

AUGUST 2016

The Orbiter August 2016

OCTOBER 20, 2016 GRAND HYATT WASHINGTON WASHINGTON D.C.

Join the Conversation on Affordable Access to Space! Register today and attend the only DC based event focused exclusively on smallsats and hosted payloads!

Get the information straight from the experts! This year’s presenter lineup features: Dr. Kenny Cheung Research Scientist Ames Research Center’s Chief Technologist (CCT) Office, NASA Ames Research Center

Dr. Jeremy Palmer Program Manager, Defense Advanced Research Projects Agency

Rebecca Cowen-Hirsch SVP, Inmarsat Government Services

Bea Perez Chief Sustainability Officer, Coca-Cola

Dr. David A. Hardy Assistant Deputy UnderSecretary, U. S. Air Force for Space

Dr. Gordon Roesler Program Manager, Defense Advanced Research Projects Agency

Doug Loverro Deputy Assistant Secretary of Defense for Space Policy, U.S. Department of Defense (DoD)

Al Tadros Chair, Hosted Payload Alliance

Eron J. Miller Chief, SATCOM Division (IE2), Defense Information Systems Agency

Greg Wyler Founder, OneWeb

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CONTENTS How We Make a Better World - Together

Better Satellite World: Building the Broadband Economy

Better Satellite World: Satellites and the Beautiful Game

Better Satellite World: The View from the Trenches

Where Churchill Lit His Cigars & Satellites Were Imagined â&#x20AC;&#x201C; London 2015

Submit your Nominations for the 2016 Better Satellite World Awards

Upcoming Events Teleports of the Future â&#x20AC;&#x201C; The Next 30 Years, August 22, The City Club of Buckhead, 3343 Peachtree Road, Suite 1850, Atlanta, GA 30326. Click here for more information. VSAT 2016, September 12-16, Royal Garden Hotel 2-24 Kensington High Street, London, United Kingdom. Click here for more information. SES Northeast Chapter Tour and Mixer, September 22, The SES Satellite Operations Centre, 4 Research Way, Princeton, NJ 08540, USA. Click here for more information. SSPI 2016 Future Leaders Dinner, November 9, The Penn Club, New York City. Click here for more information. Learn more about upcoming events at www.SSPI.org The Orbiter August 2016

How We Make a Better World - Together By Robert Bell

SSPI launched the Better Satellite World (BSW) campaign 18 months ago at the 2015 SATELLITE show. We did it with the help of partner associations including GVF, SIA, CASBAA, WTA and ESOA, and the support of media partners including Via Satellite, SpaceNews, SatNews and Satellite Executive Briefing and UK Space. Value for Money Since the launch, we have published 15 stories and 8 videos, a mobile app and booklets that helped make the case for satellite at the WRC-2015 negotiations. Nearly 50 companies are sharing our content through social media with their customers, prospects, employees and regulators, and some have created Better Satellite World pages on their Web sites. Through our media partners, we are generating more than $300,000 in value each year for the companies that support us. The momentum continues to build. More and more, the BSW campaign is what people think of first when they think of SSPI. Why It Matters We are proud of our progress, but it begs a question. Why does BSW really matter? Our industry is undergoing the most intensive period of disruption and re-invention in living memory. From manufacturing to launch to services, there are new ideas, new business models, and a lot of money being bet on new markets, architectures and applications. Behind all of those bets is a single assumption. It is that the people buying satellite services in the future will not be the same small group that bought

The Orbiter August 2016

them in the past. Broadcast, retail, oil & gas and maritime will continue to be important – but aeronautical, broadband, automotive and markets yet to be revealed are expected to grow to much greater size. For that to happen, however, there is one big requirement. Those markets of the future have to know we exist and have enormous value to contribute. The problem is that, over the past half century, satellite has faded from a famed high-tech industry – with “Live via Satellite” playing at the bottom of TV screens – to near-invisibility. The modern world literally runs on satellite, but almost everything it does is behind the scenes. Beyond the small circle of current customers, the scope, capabilities and impact of our business are unknown. Bright young students graduating from university don’t know about us. Policymakers who control our destiny have only the foggiest notion of the realities of our market. And future customers? All they know is that satellite is expensive, a bit strange and not really reliable – the last resort for connecting one place to another. Perhaps I exaggerate. But I do not think I exaggerate by much. This problem – the curse of being the world’s invisible infrastructure – is the problem we set out to solve with the Better Satellite World campaign. As a nonprofit, we cannot do it alone. We need to grow our base of partners who carry the message, share our videos and use our content to communicate how important their own work is. They need to ensure that this content reaches the people whose opinions matter so much to the industry’s future. You can help. Become a member of SSPI and start sharing BSW content as it is produced. Send an idea for a BSW story to makingthecase@sspi.org. Sponsor the production of a BSW video. Step up to be a BSW Partner and let us develop a story and video featuring your company and its solutions. Together, we already make a better world. Together, we can make sure the world knows how we do it.

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Better Satellite World Story

Building the Broadband Economy

Broadband today costs, on average, a full month’s wages in developing nations, according to a 2013 report on broadband deployment in Africa. In developed countries, the average is just 1.5% of monthly income. That is one reason that only 40% of the world’ people are online. And this lack of connectivity translates, in ways large and small. For every 10% increase in broadband penetration, the OECD has documented a 0.9 to 1.5 percent increase in the growth of gross domestic product (GDP). The World Bank has tracked a similar impact - an additional 1.38% in GDP growth – in low and middle-income countries. Repeat that kind of additional growth year after year, and the impact on standards of living can be stunning. According to McKinsey & Company, if the Internet were an industrial sector, it would already be bigger than agriculture or energy. If it were a country, the Web would have a larger GDP than Spain or Canada and be growing faster than the GDP of Brazil. Broadband Powers a Better Life How does broadband produce higher growth? It makes business, institutions and government more productive – meaning they can do more with the same resources because of the knowledge, interchange and transactions that broadband makes possible. Stephen Ondieki lives in Africa’s second-largest slum, Kibera in Kenya. Most residents earn less than US$1 per day but Stephen, who runs a computer repair business with broadband connectivity, earns an average of $8 per day. He acquired his skills through the Cisco Networking Academy and uses them to give back to his community by turning his shop into a hangout for youth, whom he mentors and trains in IT and networking. “They see me overcoming the same challenges they face,” he says, “and they’re motivated to try to make some changes themselves. Click here to read the full story and watch the video sponsored by Hughes and the Intelligent Community Forum.

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The World Cup is the world’s most widely viewed sporting event. The 2010 World Cup held in South Africa was broadcast to 204 countries on 245 different channels. The 2014 World Cup expected an audience of more than 3 billion people.

All those eyeballs staring at screens also make the World Cup one very lucrative event. The sale of broadcast rights to the 2010 World Cup earned FIFA, soccer’s governing body, US$2.4 billion and was expected to earn $2.6 billion in 2014. But the rights are just the start. Broadcasters are willing to pay so much because the World Cup is uniquely valuable to advertisers. The 2006 World Cup generated another $1 billion in TV commercials and other advertising, and spending rises 5-10% on average with each successive event. Add it up and the television coverage of the 2014 World Cup is likely to be worth more than $4 billion – not bad for 30 days of fast-paced sport. The World’s Water Cooler How do all those people get to see the most popular game in the world? Some coverage travels over optical fiber to broadcast centers. But satellite is a vital contributor, because of the number of games in different locations that must be covered in a short window of time. Satellite and the World Cup have deep common roots. In 1970, the official ball for the World Cup was provided by Adidas. To make sure that the ball would show up well on the black-and-white TVs of the day, Adidas designed a ball with alternating black and white patterns, which has since become the football standard. Adidas dubbed the ball “Telstar” for its likeness to Bell Telephone’s then-famous satellite, which relayed the first transatlantic live TV signal. Click here to read the full story and watch the video sponsored by Arabsat and ASCSignal.

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Better Satellite World Story

Satellites and the Beautiful Game

Better Satellite World: The View from the Trenches By Tamara Bond-Williams

Among the target audiences of SSPI’s Better Satellite World campaign are the people who work in the satellite industry – making it happen – the unsung folks whose livelihood can be enhanced with the knowledge that what they do matters in the world. I decided to ask a few of our campaign endorsers to reach out to folks in their company to find out how awareness of the campaign has affected them. We heard from five companies: Arianespace, a campaign endorser, AvL and Elara, sponsors of Better Satellite World videos, Globecomm, one of four winners of the 2015 Better Satellite World Award, and Globalstar – sponsor of a Better Satellite World partner video due in October. Tamara Bond-Williams, Membership Director, SSPI: Tell me about your engagement with the Better Satellite World campaign? Tony Pulicella | Director of Marketing, Globalstar: Globalstar is already an advocate for the benefits of satellite communications to improve our world and to keep us all connected when other options fail. Whether we are working with companies to provide redundant communication solutions in case of a disaster or working with organizations that are helping Syrian refugees call home after arriving in Greece, we are always looking to tell our story to the world and SSPI is the perfect partner to do so. Denton Perry, Customer Service Manager, AvL: AvL is proud to support the Better Satellite World Campaign through video sponsorships. These sponsorships engage all AvL staff who participate in trade shows as we show the logo in signage in our booths, and we personally promote the campaign with social media efforts.

Carl Allman, Sr. Systems Engineer, Globecomm: As a member of the Globecomm team for over a decade, the Better Satellite World award [Editorial note: won November 2015 at the first Better Satellite World Awards Dinner] affirms the tremendous achievement of such an iconic industry leader. From its humble beginnings, Globecomm has become a leader and trendsetter in the industry. I am very proud to have been part of the growth of the organization as it ascends to new heights throughout 2016 and beyond. Guillermo Arturo Del Rio Alarcón, Satellite Platform Specialist on Infrastructure Division, Elara Comunicaciones: I noticed this campaign thanks to Elara Comunicaciones, which is making enough effort through social networks so employees, suppliers and customers can get interested and make a connection with this kind of campaign that definitely make us aware of how satellites make a better world. Besides, I used to read the stories and content in SSPI webpage.

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Jean-Michel Desobeau, Quality Deputy Vice President, Arianespace: While at Arianespace, a proud supporter of Better Satellite World, I have watched many of the very interesting and informative videos put together by SSPI and its partners for the campaign.

Tamara: What is it like to work for a company whose work has such direct impact on human wellbeing? Carl: I am constantly reminded of the significant contribution that Globecomm has made to society every time we install new satellite terminals in rural South America. I am honored to be a part of the team who has made it possible for so many people in developing countries to have access to goods, services, and medical care via satellite technology. Denton: It’s extremely satisfying and exciting to know the tools we make bring communication of all types to businesses and communities around the world. It’s a huge source of pride and personal satisfaction. Tony: It’s truly incredible to come to work each day knowing that beyond the normal business and Carl Allman, Sr. on an installation trip adventure uses of our products and services, we are also saving lives and helping family, friends and businesses stay connected and be productive no matter what. It’s the best company I’ve ever worked for and my teammates are amazingly dedicated to being the best they can be for each other and our customers. Jean-Michel: It gives me great pride and at the same time a profound sense of responsibility to be engaged in an undertaking that has such numerous and varied impacts on the daily lives of people around the world. Guillermo: It’s definitely great to work in something that can help others. In a company like Elara, there are different kind of projects, but some of them have direct impact on human wellbeing. I think that those projects become like something bigger and something that can be seen like something you can learn from. It is great to receive an email thanking us from someone who is reaching Internet for first time, or listen to stories from technicians about people’s happiness in hospitals or schools when they get connected for first time to a network. Those kind of stories show us that we are going the right way. Tamara: Did (or does) understanding how your company makes a “Better Satellite World” influence your decision to work there? Guillermo: At beginning, it was just a job at a Telecom Company, but over time I realized that the projects and job in general are not only something to get money, they are also a commitment to society. The Orbiter August 2016

Carl: Globecomm’s influence on the satellite industry and its impact on the world at large are the main reasons why I decided to work there. After working at Globecomm for most of my career, I am confident that I made the right decision to be a part of a truly innovative organization. Denton: My decision to work for AvL was primarily influenced by longstanding relationships with AvL’s owner, Jim Oliver, and other key personnel – their integrity, and desire to put good tools in the marketplace, is extraordinary. So I guess that’s a yes. Tony: It did, but I didn’t really understand how much we do on a minute-by-minute basis until I started working here. Jean-Michel: It was a major driver for me to work in the space business and especially for Arianespace. Rigor and vigilance are daily obligations for us in this company, especially during the three years required to prepare a launch vehicle that will carefully and precisely deliver a spacecraft (that took a similarly long time to be built) to an even longer active orbit. Tamara: The “Kid” test – what would you be proud to tell a 15 year-old about your company? Denton: As I mentioned earlier, it’s a source of pride and very exciting to know that the work you do expands communication for businesses and communities around the world. And I do talk about the satellite industry and AvL to the kids in my neighborhood as well as my nieces and nephews. I talk about all of the news programs and shots where AvL equipment can be seen in use. I talk about television shows and movies where AvL equipment can be seen in use – globally. I talk about how AvL helps provide communications and Internet access for people worldwide. I talk about the opportunities for learning and interaction with different cultures through customer contact and travel.

Tamara Bond-Williams at the Newtec Better Satellite World theme party at IBC 2015

Jean-Michel: Our Arianespace teams, together with our colleagues in the launch vehicles space industry, have the enormous responsibility (and also the pride and the immense enjoyment!) to be the ones taking an inert piece of metal and silicon on the ground, putting it on one of our launchers and releasing it into orbit, where it will deploy its wings and suddenly become a marvel of technology— useful to all of humanity, delivering its services to the people of Earth, including telecommunications, video, Internet, navigation, weather forecast, Earth observation, science and far more. Tony: I would tell him or her that Globalstar helps people live without limitations and save lives every single day using the latest tech. Guillermo: I would tell him that it doesn’t matter which career and job you choose for yourself. What is important is to feel happy and proud about what you are doing. But if you can find something that make you happy and is also helping you and others in some way to get a better world, you will be one of the luckiest person of the world. You will need no more. That’s what I get by working at Elara. Carl: At Globecomm the sky is not the limit. It is where career growth is encouraged and mentorship a recurring theme. The team atmosphere at Globecomm is the perfect recipe for success and career advancement.

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Where Churchill Lit His Cigars & Satellites Were Imagined – London 2015 By Louis Zacharilla I will always be indebted to Chris Stott, SSPI’s chairman emeritus and CEO of ManSat, who as chairman last year enabled SSPI to launch the industry’s first Better Satellite World Awards program. Were it not for Chris, his desire to have a major new SSPI event in Europe and his membership at the historic London Reform Club, we would not have had an event like the one that took place on that splendid evening last December in the land of the Brexit. The chain of activities that followed were as magical as the holidays that were approaching. Had there been no BSW Awards Dinner, I would not have been able to speak in the same room where Winston Churchill, Jules Verne and Earl Grey (yes, the tea magnate) spoke, worked and schmoozed! What a thrill that was and what a memory it remains. Others felt the same way about this new event and last year’s venue. Everything worked. The event was a move forward for the industry’s image and a big CHECKMARK against a personal bucket list item. SSPI is eternally grateful to Peter Nesgos and Nick Swinburne of Milbank law firm for stepping up and playing a major role as underwriters of the 2015 dinner. They have long believed in the mission of SSPI and were looking for the right opportunity to invest support for SSPI. Milbank understood immediately the importance of making sure we were able to “go public” with a formal award identifying companies, individuals and applications that really do make the world better. Milbank was not a “one-and-done.” Their effort in helping reorganize our UK chapter has been critical, and they will be back as sponsors again for our 2016 dinner at the new Whitehall venue. Finally, Betty Azzarelli must be given tons of credit for making this dinner a success. Betty and her husband, OneWeb’s Vice President of Regulatory Affairs, Tony Azzarelli, worked tirelessly from London to ensure that the maiden launch went off without a 12

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flaw. Kilos of effort went into that. It was a risk on SSPI’s part, but Betty reduced the risk for us and her steady hand with our reformed local chapter has been instrumental. There were special memories from that event, including Space News publisher Bill Klanke jumping on a plane from Washington and then jumping back a few hours later to honor his writer, Peter B. de Selding, who received one of the awards that night. Bill’s presence helped give “cred” to the event, as did the presence of Via Satellite’s editor, Mark Holmes. The memorabilia from the evening (I hesitate to call it “swag”) also came from Chris Stott and ManSat. Each guest received an illustration from an original art piece, which Chris had commissioned to commemorate the Club’s unique and seminal history in the creation of our industry. Space enthusiasts recognized it as the piece that accompanied his wife Nicole’s first Space Shuttle mission, STS 128 and Expedition XX and XXI. The original was created on Reform Club Note Paper, handdrawn by award-winning space artist Eric Gignac and flown to space on STS 128. It returned to the Club in a special ceremony in 2011. While the original was locked safely away in the Club vaults until last year, the illustration of it was given to the attendees. It featured the images of Jules Verne, Sir Arthur Conan Doyle and H. G Wells. These people were all friends and all members of the Club with a very unique back story. The inheritors of their wit, intelligence and vision for satellites were collected into an evening of entertainment and sobriety (well, emotional sobriety) in London, for which I had the privilege to be the emcee. I am not sure how we will top the maiden flight this December, but I am betting that we will! I look forward to seeing you there.

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Submit your Nominations for the 2016 Better Satellite World Awards Honouring people and organizations that use the power of satellite to change the world for the better SSPI is accepting nominations for its second annual Better Satellite World Awards, which will be presented on 5 December at SSPIâ&#x20AC;&#x2122;s Better Satellite World Awards Dinner in London. The modern world literally runs on satellite â&#x20AC;&#x201C; from data networks and TV to Internet, agriculture, energy and transport â&#x20AC;&#x201C; though far too few people know it. Celebrating its 60th birthday this year, the commercial satellite industry is now attracting a new generation of entrepreneurs and investors dedicated to lowering launch costs, downsizing spacecraft, servicing them in orbit and delivering ubiquitous connectivity at competitive prices. The Better Satellite World Awards honour established companies and disruptive innovators for continuing to make our world a more prosperous, healthier, better-educated, more sustainable and inclusive home for all humankind. They are produced by SSPI and its UK and Isle of Man Chapters. Nomination criteria and forms can be downloaded from the SSPI Website. Nominations close September 30, 2016. The Better Satellite World Awards are presented in four categories:

Economy. Awarded to a company using satellite technologies to create a positive and profound economic impact on specific industries, countries, regions or the world.

Knowledge. Awarded to an organisation using satellite technologies to disseminate information that leads to improved standards of living, governance, commercial practice or international understanding.

Humanity. Awarded to an organisation using satellite technologies to preserve life, protect the vulnerable, improve health, expand education, reduce environ mental degradation and enhance representative government. 14

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Communications. Awarded to an organisation or individual telling the best story of satellites creating a better world. A single award is presented in each category. Selection is made by an international jury consisting of members of the SSPI Satellite Hall of Fame and other distinguished industry professionals. Click here to learn more about the Better Satellite World Awards and last yearâ&#x20AC;&#x2122;s recipients.

(Photos from the 2015 Better Satellite World Awards Dinner) The Orbiter August 2016

Join us at the 2016 Future Leaders Dinner! Join us as we celebrate the 11th Annual SSPI Future Leaders Dinner, a benefit event that supports our programs to attract and retain the Next Generation of the satellite industry. This inspiring and entertaining event, held on the first night of the 2016 NAB New York Show, celebrates three outstanding young satellite professionals who, before their 35th birthday, have already made a substantial contribution to their companies and our industry. To celebrate the role of mentorship in fostering talent such as theirs, we will also honor an industry veteran whose devotion to nurturing the talents of the next generation will be rewarded with SSPIâ&#x20AC;&#x2122;s coveted Mentor Award. Sponsorship opportunities are available. Tickets are now on sale. Click here to learn more about the 2016 Future Leaders Dinner.