Ijctt v8p115

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International Journal of Computer Trends and Technology (IJCTT) – volume 8 number 2– Feb 2014

SVM Based Ranking Model for Dynamic Adaption to Business Domains Sandeep Reddy Daida1, G.Manoj Kumar2 Student, Department of CSE, MRCET, Hyderabad, India 1 Asst.Professor, Department of CSE, MRCET, Hyderabad, India 2

Abstract: Huge information can be obtained from

are returning huge amount of information that make

vertical search domains. Often the information is

the end users to spend more time to pick the right

very large in such a way that users need to browse

information that they need. This caused problems to

further to get the required piece of information. In

end users. In order to overcome this problem, many

this context ranking plays an important role. When

ranking models came into existence. The ranking

ranking is required for every domain, it is tedious

models include SVM [1], [2], RankNet [3],

task to develop ranking algorithms for every domain

RankBoost [4], LambdaRank [5] and so on. These

explicitly. Therefore it is the need of the hour to have

algorithms helped to obtain information that can help

a ranking model that can adapt to various domains

users immediately.

implicitly. Recently Geng et al. proposed an

There are search engines that are domain specific

algorithm that has a ranking model which can adapt

which are moved from broad based searches to

to various domains. This avoids the process of

domain specific searches in order to provide vertical

writing various algorithms for different domains. In

search information to end users. Such search engines

this paper we built a prototype application that

are very useful to end users by returning required

implements the algorithm to provide ranking to the

documents. Thus many search engines came into

search results of various domains. The experimental

existence that can serve images, music and video.

results reveal that the algorithm is effective and can

They act on various documents of different types and

be used in the real world applications.

formats.

Index Terms –Ranking, domain specific search, and ranking adaptation

Ranking models are used by broad based search

I.INTRODUCTION

Frequency (TF) for ranking the results. However, the

Internet has become information super highway

broad based ranking models provide information of

which provides plethora of information of various

any kind with ranking. They are much generalized

domains. Internet has been around and being used to

ones that can’t provide domain specific results. When

add more information to it from various quarters of

ranking models are required for vertical domains,

the world. At the same time information retrieval has

many models are needed in order to serve all

been very useful from Internet that led people to

domains. This will be very cumbersome and time

obtain required information. Vertical domains, of

consuming to do so. Therefore it is very much

late,

required to have an algorithm that can adapt to

are

helping

people

to

obtain

required

information with ease. However, the search engines

ISSN: 2231-2803

engines with various techniques. They use Term

various domains in the real world.

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