Trend Book

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Spring/Summer 2012 Woman’s Wear


Sci-Tribe Sci-Tribe Sci-Tribe Sci-Tribe Sci-Tribe Sci-Tribe Sci-Tribe Sci-Tribe


Representation

Fictional

Virtual Aesthetic

Eco-system Innovative

Entity

Synthetic Sci-Fi

Vibrant

Green Technology

Second-Life

Manipulated Tribal

Futuristic

Organic Cybernetic

Abstract

Nature

Virtual Universe


As the first decade of the new millennium has come to the end, everyone is ready for something new to evolve; post credit crunch and time to explore the new era of Sci-Tribe. Sci-Tribe explores the boundaries between technology and the natural environment to create a diverse worldly take on beauty. Technology has become an issue both socially and culturally. It has affected the way in which the world is evolving; life has become a world obsessed with perfection. As perfectibility has become an essential everyone has started to forget about the biological world. In order to produce more we are having to throw away more. Sci-tribe combines cutting edge technology with eco-friendly connotations. It engrosses a futuristic slant and evolves dominating silhouettes, including a vibrant colour palette which highlights fearlessness and driven force. This up and coming trend is all about the youthful lady who is ready to embrace the world and move forward in a technical and innovative style without creating damage along the way.

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Contents Cyber-Tribe Page 3-10 -Cyber -Cyber -Cyber -Cyber

Tribe Tribe Tribe Tribe

Introduction Mood Board Key Pieces Colour Pallette and Textiles

Virtual Couture Page 11-20 -Virtual -Virtual -Virtual -Virtual -Virtual

Couture Couture Couture Couture Couture

Introduction Colour Palette Mood Board key Pieces Textiles

Primo Futro Page 21-28 -Primo -Primo -Primo -Primo

Futro Futro Futro Futro

Introduction Mood Board Key Pieces Textiles and Colour Palette

Faux Hedonism Page 29-36 -Faux -Faux -Faux -Faux

Hedonism Hedonism Hedonism Hedonism

Introduction Mood Board Key Pieces Textiles and Colour Palette

Index Page 37-42 -Index

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Cyber-Tribe


“This trend explores the persistent stream of futuristic tribes, which is highlighted throughout with unconventional style.� Cyber tribe supports the idea that the living environment as a whole has the same right to live and flourish as any future creation has. This Spring/Summer trend is Bright, Bold and innovative. It has great community spirit, using traditional metamorphic tribal patterns and combining them with vivid JPEG generation colours. The latest 2012 spring/summer trend oozes in passion. It uses effortless and sustainable solutions, which are not over powered by ideology and artificial materials; the majority of clothing can be made using synthetic fibres. Cyber tribe balances the importance of the ecosystem with upcoming technology as both of these factors are currently having a huge impact on consumer decisions. The key pieces are rich in primitive patterns and primordial prints with strong textures and resourceful effects such as fraying and weaving. The full skirt and the embellished palazzo pant appear to be the main key pieces for this flourishing trend; both are a flattering and can be worn no matter what size or shape. They burst with colours which have been taken from the original cultural tribal fashion and intensified to produce the cyber-tribe colour palette. This transition represents the old and the new, which defines technology; a constant changing entity.

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5

“Modern technology Owes ecology An apology�


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Key Pieces

Tabard Crop

Shoulder Drape Maxi

Deconstructed Jacquard Knit

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Full Skirt

One-Piece Wrap Dress

Embellished Palazzo Pant

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Colour Palette

Pantone 2935 C

Pantone 369 C

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Pantone 109 C

Pantone 186 C

Pantone 7525 C


Silk Plain Weave

Plain Weave With Raffiafil CoupĂŠ

Silk Lurex;Yarn semi sheer extra weft pattern

Textiles

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Virtual Couture


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Virtual couture supports the idea of fictional idealism. With Avatar being released in 2010 it has had a huge impact on the future of technology and now it can be seen to have an impact on clothing. This trend is aimed at an innovative, contemporary market, it involves cutting edge style, with architecturally moulded shapes. It merges the real and virtual worlds together taking insight from architectures and interiors such as ‘future systems’. The inspiration can be seen in the Hourglass dress; one of the main key pieces. The clothes signify the time change from the present to the future; this represents the way in which we are living and how technology has transformed our emotions and actions in everyday life. The colour palette is strong and vibrant, using a surge of colours which would be associated with futuristic technology. Materials are layered one on top of the other to create a 2D/3D illusion. The clothing produces courageous, bold silhouettes which have high definition and morphasise the human body into an unknown identity.

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Colour Palette

Pantone

293

C

Pantone 2602 C

Pantone 11 c

P

Pantone 185 C

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Fiction Reveals the Truth That Reality Obscures..


Hour Glass Dress

Key Pieces 17

Metallic Shine Straight Leg Pant


Sculptured Cut Off

Cutting Edge Wedge

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Cotton Twill with Gold Foiling

Architecturally sculpted fabric

Hopsack with Gold polyurethane

Textiles


Extra’s

Shiny Metalic

Soft Leathers

Pannelled sheeth Leather

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Primo Futro 21

Primo Futro merges the ancient with the modern. It helps to advance the future by looking at old ideas from historical times. It mixes the prehistoric with a technical modern day aesthetic; Rough structures oppose the glow of polished surfaces to produce technologically primitive hybrids with base appeal. The clothes entail superior new shapes which explore the beginning of this design direction. The world is moving forward and transforming at a rapid speed therefore it is necessary to also take the time to reflect on how the world has revolutionised and how much it has transformed. Many consumers disagree with technology and believe that it is creating more pressure and aggravation than it is serving its duty. Primo Futro represents an intercultural world with raw fabrics which are open weaved or woven cut fringe trims; Patchwork and rustic off gauge combinations are a strong feature of this spring/summer 2012 trend. The colour palette represents a chronological period; including rural brown, rustic orange, supple beige and foggy green, all of which fuse together to produce a faultless combination. Step out of the new and into the old with this fashion surge trend, reinvent your daily life.


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May the dreams of Your Past Be the Reality Of Your Future...

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Belted Tulip Mini

Amalgamated Top

Knotted Sandal

Key Pieces


Forest Pant

Leather Strapped Vest

Crumpled Pull On

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Cotton & Linen CloquĂŠ jacquard

Twisted Paper Yarn; Basket Weave

Ladder Knit

Textiles

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Pantone 160 c

Pantone 1645 C

Pantone 8321 C

Pantone 7510 C

Pantone 341 C

Colour Palette

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Faux Hedonism Faux Hedonism 29

Faux hedonism aims to fuse luxury with sustainability to create the perfect balance for the environment and all living creatures. Hedonism embodies the idea that things can be done by minimising pain and maximising the pleasure. This Spring Summer 2012 trend is all about reducing suffering and producing luxury. With consumers becoming more and more conscious about the environment, global warming and the life within in it, this trend is taking the consumer beliefs and processing them to produce the latest ‘must have’ fashion items. Faux stands for artificial; it is a word which is becoming more familiar as the population are becoming responsive to the debate over real fur. Faux hedonism replaces these destructive materials with enviromentally beneficial ones such as plastic. The collection includes sophisticated casual wear, with illusory depictions of the body. The materials used have a high definition aesthetic; including shiny plastic coating and melted bubble surfaces. The colour palette is bright and powerful, perfect for spring/summer; including ice mints, aqua blues, strong reds, cool pinks and deep greens. The key pieces are bold and cutting edge, with a silhouette which embraces the body shape. Faux Hedonism makes a statement; its all about being destinctive.


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The question is not, “Can they reason?”

nor,

“Can they talk?” but rather, “Can they suffer?”

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Cropped Faux Fur Jacket

Comfort Innovative Pant

Key Pieces 33


Lowered Mini

Aesthetic Revolutionised Heel

Snood Collar Top

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Thick Pigmented Wax Treatments Applied to Furs

35 Tacky Plastic with a shining rubber effect

Blistered Melted Surfaces; soft leathers

Textiles


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Pantone 3375 C

Pantone 3115 C

Pantone 339 C

Pantone 185 C

Colour Palette


Index Trend 1- Cyber Tribe http://www.wgsn.com/content/report/Creative_Direction/Spring_Summer_2012/macro_trends_springsummer2012/primal_futurism.html http://www.wgsn.com/content/report/ Collections/Womenswear/Spring_Summer_2012/Primal_futurism_ocassionwear_modern_mythology.html http://www.wgsn.com/content/report/Collections/Knitwear/Spring_ Summer_2012/s_s_12_women_s_knitwearprimalfutrism.html http://faceculture.blogspot. com/2010/03/tribal-by-herring-andherring.html http://www.wgsn.com/content/report/ Collections/Womenswear/Spring_Summer_2012/casualwear-Primal-Futurism-Industrial-Artefact.html http://www.indiafashionforum.co.in/ presentations11/day1/IFF%20edit%20 JH%20feb%2010.pdf http://3.bp.blogspot.com/_ EplCnX5T5f8/Sub8aLPSsNI/ AAAAAAAAAe0/2eicTNpJIXs/s1600-h/ VogueParisNovember2009+5.jpg

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Trend 2- Virtual Couture http://www.wgsn.com/content/report/ Trend_Analysis/Materials/Inspiration/2011/March/a_w_11_12_womenswearcatwalksleatherfocus.html http://www.wgsn.com/content/report/Collections/Womenswear/Autumn_ Winter_2011-12/a_w_11_12_womens_ fauxreal_coutureavatars.html http://www.coutureinthecity. com/2009/09/25/louise-goldin-spring2010-ready-to-wear-collection-london/ http://kerriemcgowan.blogspot.com/ http://www.nitrolicious.com/ blog/2009/11/16/louise-goldin-fortopshop-spring-2010/ http://www.fashionising.com/ clothing/b--Gabriella-Marina-Gonzalez-Victorian-Sci-Fi-Surgery-3552. html http://trendland.net/2009/01/05/benedict-campbell-sexy-robots/ http://trendland.net/2009/07/15/fieroanimals-studio/ http://thinkexist.com/quotations/ fiction/

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http://trendland.net/2008/12/01/robot-puppet-women/ http://trendland.net/category/fashion-style/ http://trendland.net/2009/11/27/arajo-futuristic-fashion-design/ Trend 3- Primo Futro www.myspace.com/bludrum&usg=__yOT87f5cTUd-I5316rdK0pHr3s=&h=235&w=50 0&sz=92&hl=en&start=34&zoom=1&tbnid= JR_B5HsObjfwwM:&tbnh=76&tbnw=161&ei= EpyETbm3IaGK4gb1g7GdCQ&prev=/images% 3Fq%3Dprimal%2Bfuturism%26um%3D1%26h l%3Den%26sa%3DN%26rlz%3D1T4GGIE_enGB 395GB398%26biw%3D1003%26bih%3D528%26 tbs%3Disch:10%2C831&um=1&itbs=1&iact =hc&vpx=619&vpy=113&dur=3136&hovh=15 4&hovw=328&tx=200&ty=103&oei=k5uETbL yPM6xhQfOk7i2BA&page=3&ndsp=18&ved=1 t:429,r:4,s:34&biw=1003&bih=528 http://jsolovely.com/2010/08/09/ primal-futurism-interiors-springsummer-2012/ http://www.fashionising.com/ pictures/b--Versace-AutumnFall-2010-3183.html http://fever-of-fate.com/2010/11/ abby-lee-kershaw-for-i-d-spring2010/i-d-editorial-abby-lee-thespace-cadet-spring-2010-shot-3/

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http://blogs.smh.com.au/lifestyle/ fashion/archives/2006/10/ http://www.trendhunter.com/trends/ ara-jo-ss10-collection#!/photos/74515/6 http://inspirethestarling.blogspot. com/2010/03/wrap-me-up.html http://21stcenturyarchitecture. blogspot.com/ http://thinkexist.com/quotations/future/

Trend 4- Faux Hedonism http://www.wgsn.com/content/report/Trade_Shows/Full_Report/2011/ February/s_s_12_spinexpo_previewshanghai.html http://www.wgsn.com/content/report/Collections/Womenswear/Autumn_ Winter_2011-12/a_w_11_12_womens_ fauxreal_coutureavatars.html http://www.wgsn.com/content/report/ Trend_Analysis/Materials/Inspiration/2011/March/a_w_11_12_womenswearcatwalksleatherfocus.html http://www.wgsn.com/content/wgsnms/trends-info/features/ti0898/ ti089808_index/ti089808_5.html

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http://www.wgsn.com/content/report/Collections/Knitwear/Spring_ Summer_2012/s_s_12_women_s_knitwearcinematic.html http://www.wgsn.com/content/report/ Trend_Analysis/Materials/Inspiration/2011/March/a_w_11_12_womenswearcatwalksleatherfocus.html ttp://www.google.co.uk/ imgres?imgurl=http://images. coilhouse.net/wp-content/uploads/2008/07/scherergonzalez01. jpg&imgrefurl=http http://www.eco-luxuryfur.com/ http://www.bbc.co.uk/news/ http://www.bbc.co.uk/news/business-12581446 http://www.benpaulstyle.com/2010/10/ primal-futurism.html http://fashionstop.co.uk http://www.tokyopop.com/idrawgirls/ blog/1006512.html http://www.gettyimages.co.uk/detail/95912259/Stone http://www.shadesofaquarius. com/2010/05/cyber-tribe-is-in-vogue. html

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http://www.designersnexus.com/freefashion-croquis-templates/female-fashion-figure-047/

http://www.quotegarden.com/arights.html http://thederniercri.blogspot. com/2011_02_01_archive.html http://www.quotegarden.com/technology.html

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