WE’RE EXCITED TO SHARE ST. JOHN’S FRESH NEW LOOK.
St. John’s students are unique — and so is our style of education. We’re excited to introduce a dynamic new identity system that reflects the spirit of our school, and has the flexibility to adapt as we continue to grow.
A LIVELY PLACE TO LEARN. St. John’s students are not limited to learning solely in their classrooms. They are encouraged to explore the spaces around them, from our hallways to our campus grounds to the world. We pride ourselves on creating a lively environment to learn, and that energy is infused into our new logo design.
AN IMMERSIVE EDUCATION. At St. John’s, our innovative, collaborative approach makes learning fun. We ask our students complex questions, not to stump them but to bring out their natural curiosity. St. John’s is designed to be student-centric, not teachercentric — after all, conversations are much more compelling than lectures. Our new look invites student participation, and is emblematic of our unique educational style.
ENCOURAGING SELF-EXPRESSION. At St. John’s, we encourage kids to speak out, stand up, and be meaningfully involved in everything they do — and that approach is reflected in our new brand. By showcasing our students’ creations, smiling faces, and original designs, we hope to instill a sense of pride and ownership in our school’s mission.
CENTERED ON FAITH. Our new logo features a cross at its center, representing our school’s Episcopal traditions. Providing an education with soul prompts our students to look beyond themselves, and instills a sense of meaning and purpose in their lives and actions.
Now that you’ve seen our inspiration, here is how we translated it into our new identity. Bold, bright, and interactive, it celebrates our unique approach to education. Let us show you how it works.
BRIGHT. CREATIVE. LIMITLESS. St. John’s is known for encouraging kids to express themselves — and our identity system gives them an opportunity to incorporate their own ideas, images, and artwork into school materials. The next few pages show examples of how this might look.
MAKE YOUR MARK. We are excited about our new identity and look forward to rolling it out — and we want you to be involved. Look for our logo on school banners, business cards, window decals, and more. When you see it, we hope you’ll feel as proud to be a part of St. John’s as we are to be a part of your child’s education.
What will you create? Use the template on the left to draw, paint, or color your own designs for our logo.
DONATED AND DESIGNED BY RBMM. RBMM is a full-service branding and design agency that
has been thoughtfully crafting powerful and strategic visual business tools for almost sixty years. They specialize in logos, identity systems, websites, retail and corporate environments, printed collateral, packages, and products. They are proud to have worked with St. John’s to create this new identity, and are always open to new projects, big or small.
7007 Twin Hills
Suite 200 Dallas, Texas 75231 214.978.6500
RBMM.com