Monster Protection Agency - PSA

Public Service Announcement

Proposal

Project Name

Public Service Announcement

Prepared by

Stacy Esposito

Overview

This project will be a public service message for MPA - Monster Protection Agency.

The piece will start in a cartoon style living room with the TV on and an EAS comes on the TV. Next a child comes into the room who is sad because there is a monsters under his bed in his room and it has awaken him. The scene will change to the PSA infomercial. The PSA message will inform people on who to call to rid their home of those pesky monsters.

Objective

To create cohesive seamless motion pieces that informs people.

Target Audience

Target audience include all those afflicted by monsters who live under the bed in their homes.

Timeline

Pre-production - Producing 3d models in Cinema 4d and saving .tiff files to use in After Effects. Upload necessary imagery and file management in After Effect.

Editing - Drop footage into timeline, manipulate, animate, create key frames.

Finishing - Add audio and transitions.

Render - Export to QuickTime movie Upload - Export to Vimeo

Deliverables

A QuickTime movie and storyboards

Treatment

The overall look of the finished piece will create fun cartoon style that informs people on what to do when they need help ridding their homes of monsters. The overall look and feel of this piece will be an entertainingly humorist take on the problem of monsters under the bed. I will be using a colorful palette of cartoon like imagery to convey the amusing style. I will use a narrator and sound sweetening to enhance the imagery throughout the piece. The font families I am proposing is Gill Sans and Stencil for this project. The post production editing will use push, pull, flip, and wipe on and off for scene transitions. I will use intense close ups and scale to create movement throughout the piece.

Storyboards Board 1

The first scene will open to this cartoon style TV set. It will have the emergency alert screen that will have poor reception making the horizontal hold fail.

Possible Transitions: TV screen fades to black or just quick fade to next scene. TV snow noise.

Audio: Static TV sound effect,

EAS sound effect with emergency announcement broadcaster.

Board 2

Breaking news - monsters have been spotted in the Douglas County. Close up on monster in window of house, monster moves past the window as the camera pans out to reveal the TV.

Possible Transitions: Wipe to the left and scales out to next scene.

Vertical hold on TV changes to next screen.

Audio: News sound effects and then news Broadcast announcer.

Board 3

During the news cast about monsters in the area, the camera will back out to the living room. TV screen shows a second house in the neighborhood with a monster.

Possible Transitions: TV screen

turns off scene wipes up and off next scene pushes from bottom simultaneously or pushes from the left.

Audio: PSA narrator. Background music.

Board 4

As the PSA narrator speaks “If your child cries at bedtime...”

Possible Transitions: Scene turns off next scene turns on or a scale out and scale in.

Audio: PSA narrator. Suspense building sound sweetening in background.

Board 5

The PSA narrator “There may in fact be monster living under their beds....”

Possible Transitions: Flash to next screen possibly fade or extreme close up on monsters hand.

Audio: PSA narrator and background music

Board 6

The PSA narrator “Your child may complain they have lost certain toys....”

Possible Transitions: Scene wipes

up and off next scene pushes from bottom simultaneously or vertical blind transition to next scene.

Audio: PSA narrator and suspense building sound sweetening in background.

Board 7

As the PSA narrator “If you need help ridding monster from your home...”

Possible Transitions: Scene wipes left and off next scene pushes from right simultaneously or scene scales off and van moves in from the left.

Audio: PSA narrator and background music builds.

Board 8

As the PSA narrator “MPA is who you need...”

Possible Transitions: Monster

catcher pops on to screen in a poof, or he rapidly moves on scene from inside the truck or he rapidly from the right.

Audio: PSA narrator and background music.

Board 9

Monster catcher pops on scene as the PSA narrator says “Call us! We can help rid those pesky monsters...”

Possible Transitions: Truck fades out, catcher moves to the right.

Rectangle fades in over van while catcher moves to the right.

Audio: PSA narrator and background music.

Board 10

MPA ad, PSA narrator says “100 % guarantee, don’t wait call us now!”

1(800)RID-MONSTER

Possible Transitions: Catcher

pops off screen in a poof and MPA logo scales up and into the center.

Audio: PSA narrator and background music fades.

Style Frames