Social Media Marketing Strategy Masterclass

MASTERCLASS

This masterclass supports you in developing a social media strategy, including the audit of your current performance, setting objectives and KPIs, identifying target audiences, creating and optimising content, and tracking your social media performance.

COURSE OVERVIEW

This masterclass covers:

• What is Social Media Marketing Strategy? • An overview of the target audience and personas. • Creating a social media audit. • Objectives and KPIs for SMEs. • Building a content strategy and content calendar. • Social media analysis and tracking.

SKILLS AND KNOWLEDGE GAINED

• Executing a good social media strategy. • Ability to engage your audience. • Organising content for better engagement. • Objectives and KPIs for SMEs. • How to analyse statistics. • How to build a content calendar.

BENEFITS

Learners will leave the session with:

• Improvement in customers’ engagement on social media platforms. • An improved content strategy. • Skills to build brand awareness. • Understanding how to build a relationship with your audience. • Knowledge of how to boost revenues from social media marketing. • Skills and knowledge relevant to different industries.

HOW LONG IS THE COURSE?

3 hours.

SCAN THE QR CODE TO FIND OUT MORE ABOUT THIS COURSE

HOW ARE THE SESSIONS DELIVERED?

The masterclass will be delivered at our Stoke-on-Trent campus.

WHAT ARE THE ENTRY REQUIREMENTS?

This masterclass is exclusively available to Stokeon-Trent and Staffordshire based businesses with a maximum of 250 employees.

WHAT IS THE COST?

This masterclass is free to all Stoke-on-Trent and Staffordshire based businesses with a maximum of 250 employees.

AWARD

After completing this masterclass, learners will receive a certifi cate of attendance.

HOW TO APPLY

To apply for this masterclass, please email

employers@staffs.ac.uk

“Really enjoyed Dr Joe Hazzam’s session in developing a social media marketing strategy at Staffordshire University. It was informative, engaging and packed with lots of relevant tips and suggestions.”

DEBBIE WATSON

DYNAMIC HYPNOTHERAPIST AT THRIVE HYPNOTHERAPY

Part-funded by

The Staffordshire Higher Skills and Engagement Pathways programme is part funded by the European Social Fund.