Stance SP17 Run by Stance EMEA

SPRING

Running Changes Things. X From a city’s streets to your own thoughts, nothing is the same when taken in stride. Each mile is an opportunity for discovery, as well as expression. And this holds true whether you’re out on your own or running with a crew. At Stance, we focus on your feet so you can focus on everything else. By blending crisp style with sophisticated technology, the socks in our Fusion Run collection look as good as they perform. Moisture-wicking fibers keep things cool while also offering a plush ride and exceptional durability. And to better cradle the contours of your feet, our socks feature anatomically correct footbeds with designs specific to both men and women. But don’t be fooled by the business down below. With bold colors and fresh patterns and prints, these socks provide a party up top. By offering the perfect balance of art and science, the Fusion Run collection proves that embracing performance doesn’t require sacrificing style. Mile after mile, Stance is right with you.

The Perfect Balance of

ART & SCIENCE

We know you push your limits on every run, so we pushed ours with the Fusion Run Collection. To let you focus on your stride, we put the focus on your feet with a line of performance socks that blend elevated design with smart technology so they look as good as they perform. Air channel cushioning and anatomically correct footbeds cradle feet in comfort, while a reinforced heel and toe offer durability that outlasts even your longest run. Superior moisture-wicking fibers and graduated compression keeps everything running smoothlyâ&#x20AC;&#x201D;including you. Go pound some pavement.

GRADUATED COMPRESSION

Superior Wicking

REINFORCED TOE & HEEL

ANATOMICAL VENTING AIR CHANNEL CUSHIONING

Anatomical Fit

Thermo Regulation

Maximum Durability

ANTON KRUPICKA

punk and poet / mountain runner / climber / adventurer

SP17 RUN_TAB 2 Fit No. 248 /

SP17 RUN_TAB 2

UNCOMMON SOLIDS TAB

MOMENTUM TAB

BLACK | BLK M248A17UNC UW:7.50 UR:15.00

NEON RED | NNR M248A17UNC UW:7.50 UR:15.00

MINT | MNT M248C16MOM UW:7.50 UR:15.00

FIT NO. 248/ THE RUN TAB

M L XL

UNCOMMON SOLIDS TAB

BLACK | BLK M248A17UNC M L XL UW:7.50 UR:15.00

FIT NO. 248/ THE RUN TAB

M L XL

UNCOMMON SOLIDS TAB

NEON RED | NNR M248A17UNC M L XL UW:7.50 UR:15.00 FIT NO. 248/ THE RUN TAB

M L XL

DELIVERY: 4/15

N SOLIDS TAB

ENDEAVOR TAB

SPEED TAB

HONOR TAB LW

VOLT | VOL M248A17END UW:7.50 UR:15.00

PURPLE | PUR M248A17SPE UW:7.50 UR:15.00

BLACK | BLK M218A17HON UW:7.50 UR:15.00

FIT NO. 248/ THE RUN TAB

FIT NO. 218/ THE RUN TAB LW

MOMENTUM TAB

MINT | MNT M248C16MOM M L XL UW:7.50 UR:15.00

M e n ’ s R u n Ta b

FIT NO. 248/ THE RUN TAB

M L XL

Fit No. 218 /

ENDEAVOR TAB

VOLT | VOL M248A17END M L XL UW:7.50 UR:15.00

FIT NO. 248/ THE RUN TAB

M L XL

DELIVERY: 4/15

MHONOR en’s R u n Ta b L i t e TAB LW WHITE | WHT M218A17HON UW:7.50 DELIVERY: 4/15 UR :15.00

HONOR TAB LW

FIT NO. 218/ THE RUN TAB LW

BLACK | BLK M218A17HON M L XL UW:7.50 UR:15.00

FIT NO. 218/ THE RUN TAB LW

M L XL

DELIVERY: 4/15

HONOR TAB LW WHITE | WHT M218A17HON UW:7.50 UR :15.00 FIT NO. 218/ THE RUN TAB LW

M L XL

SPEED TAB

PURPLE | PUR M248A17SPE M L XL UW:7.50 UR:15.00

FIT NO. 248/ THE RUN TAB

M L XL

SP17 RUN_QTR Fit No. 348 / Menâ&#x20AC;&#x2122;s Run Quarter UNCOMMON SOLIDS QTR

MOMENTUM QTR

BLACK | BLK M348A17UNC UW:8.00 UR:16.00

MINT | MNT M348A17MOM UW:8.00 UR:16.00

FIT NO. 348 / THE RUN QTR

M L XL

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SP17 RUN_CREW LW Fit No. 418 /

Menâ&#x20AC;&#x2122;s Run Crew Lite

DELIVERY: 4/15

HONOR CREW LW

EMPOWER CREW

BLACK | BLK M418A17HON UW:9.00 UR:18.00

WHITE | WHT M418A17HON UW:9.00 UR:18.00

BLUE | BLU M418A17EMP UW:9.00 UR:18.00

FIT NO. 418/ THE RUN CREW LW

M L XL

SP17 RUN_CREW Fit No. 448 /

Men’s Run Crew

UNCOMMON SOLIDS CREW

BLACK | BLK M448A17UNC UW:9.00 UR:18.00

BLUE | BLU M448A17UNC UW:9.00 UR:18.00

NEON RED | NNR M448A17UNC UW:9.00 UR:18.00

FIT NO. 448/ THE RUN COMPRESSION CREW

M L XL

HYSTERIC CREW

MOMENTUM

ENDEAVOR CREW

BLACK | BLK M448A17HYS UW:9.00 UR:18.00

MINT | MNT M448C16MOM UW:9.00 UR:18.00

VOLT | VOL M448A17END UW:9.00 UR:18.00

FIT NO. 448/ THE RUN COMPRESSION CREW

M L XL

FALCON CREW MULTI | MUL M448A17FAL UW:9.00 UR:18.00 FIT NO. 448/ THE RUN COMPRESSION CREW

M L XL

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The Perfect Balance of Women’s Run:

ART & SCIENCE

GRADUATED COMPRESSION

REINFORCED TOE & HEEL

Superior Wicking

Maximum Durability

AIR CHANNEL CUSHIONING

Anatomical Fit

ANATOMICAL VENTING

Thermo Regulation

LAUREN FLESHMAN

punk and poet / pro runner / coach / picky bar co-founder / writer / sport progressive

RUN WOMENS H e l l o K i t t y R u n C oHELLO l l e c t KITTY2 ion

HELLO KITTY TAB

HELLO KITTY CREW

FIT NO. 248 / THE RUN TAB

FIT NO. 448 / THE COMPRESSION CREW

S, M

GREY | GRY W248A17HEL UW:8.00 UR:16.00

GREY | GRY W448A17HEL UW:10.00 UR:20.00

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RUN WOMENS - LITE Fit No. 218 /

Wo m e n â&#x20AC;&#x2122; s R u n Ta b L i t e

BETA TAB LITE

FUEL TAB LITE

VIOLET | VIO W218A17BET UW:7.50 UR:15.00

GREY | GRY W218A17FUE UW:7.50 UR:15.00

FIT NO. 218 / THE RUN TAB LITE

S, M

RUN WOMENS TAB

*4/15 DELIVERY

STARTER ZONE TAB

WIND TAB

NAVY | NVY W218B17STA UW:7.50 UR:15.00

GREEN | GRN W218B17WIN UW:7.50 UR:15.00

FIT NO. 218 / THE RUN TAB LITE

S, M

RUN - TAB LOW F i t N o . 2 4 8 / Wo m e n â&#x20AC;&#x2122; s R u n Ta b

CONCRETE TAB

MOTIVATION TAB

RECOVERY TAB

BLACK | BLK W248A17CON UW:7.50 UR:15.00

PURPLE | PUR W248A17MOT UW:7.50 UR:15.00

PINK | PNK W248A17REC UW:7.50 UR:15.00

FIT NO. 248 / THE RUN TAB

S, M

FIT NO. 248 / THE RUN TAB

S, M

MOTION TAB

MOOD TAB

BLUE | BLU W248A17MTN UW:7.50 UR:15.00

VIOLET | VIO W248A17MOO UW:7.50 UR:15.00

FIT NO. 248 / THE RUN TAB

S, M

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RUN WOMENS Fit No. 448 /

W o m eCREW nâ&#x20AC;&#x2122;s Run Crew

CONCRETE CREW

MOTIVATION CREW

RECOVERY CREW

FIT NO. 448 / THE COMPRESSION CREW

S, M

FUEL CREW

MOOD CREW

BETA CREW

FIT NO. 448 / THE COMPRESSION CREW

S, M

BLACK | BLK W448A17CON UW:9.00 UR:18.00

GREY | GRY W448A17FUE UW:9.00 UR:18.00

RUN WOMENS CREW

SPEED OF LIGHT BLUE | BLU W448A17SPE UW:9.00 UR:18.00

FIT NO. 448 / THE COMPRESSION CREW

S, M

PURPLE | PUR W448A17MOT UW:9.00 UR:18.00

VIOLET | VIO W448A17MOO UW:9.00 UR:18.00

PINK | PNK W448A17REC UW:9.00 UR:18.00

VIOLET | VIO W448A17BET UW:9.00 UR:18.00

RUN WOMENS Fit No. 448 /

CREW Wo m e n ’ s R u n C r e w

*4/15 DELIVERY

STARTER ZONE CREW

WIND CREW

GLADIATOR CREW

NAVY | NVY W448B17STA UW:9.00 UR:18.00

FIT NO. 448 / THE COMPRESSION CREW

S, M

GREEN | GRN W448B17WIN UW:9.00 UR:18.00

MULTI | MUL W448B17GLA UW:9.00 UR:18.00

FIT NO. 448 / THE COMPRESSION CREW

S, M

RUN - OTC F i t N o . 7 4 8 / Wo m e n ’ s R u n O v e r t h e C a l f

CONCRETE OTC

MOTIVATION OTC

BLACK | BLK W748A17CON UW:18.00 UR:36.00

PURPLE | PUR W748A17MOT UW:18.00 UR:36.00

FIT NO. 748 / THE RUN OTC

S, M

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MEN’S FUSION RUN

WOMEN’S FUSION RUN

T HE MO D E L S & F I T G U I D E

F I T

248

F I T

N O .

448

N O .

F I T

N O .

748

RUN TAB

COMPRESSION CRE W

OVER THE CALF

TA B = 2 F INE K NI T / ME DIUM CUS HION = 4 A C T I V E SE CUR E S UP P OR T = 8

CR E W = 4 F INE K NI T / ME DIUM CUS HION = 4 A C T I V E SE CUR E S UP P OR T = 8

O V E R T HE C A L F = 7 F INE K NI T / ME DIUM CUS HION = 4 A C T I V E SE CUR E S UP P OR T = 8

N O .

248

F I T

N O .

348

F I T

N O .

448

F I T

N O .

748

RUN TAB

RUN QUARTER

COMPRESSION CRE W

OVER THE CALF

TA B = 2 F INE K NI T / ME DIUM CUS HION = 4 A C T I V E SE CUR E S UP P OR T = 8

QU A R T E R = 3 F INE K NI T / ME DIUM CUS HION = 4 A C T I V E SE CUR E S UP P OR T = 8

CR E W = 4 F INE K NI T / ME DIUM CUS HION = 4 A C T I V E SE CUR E S UP P OR T = 8

O V E R T HE C A L F = 7 F INE K NI T / ME DIUM CUS HION = 4 A C T I V E SE CUR E S UP P OR T = 8

ME N ’ S S I Z IN G SMALL

MEDIUM

LARG E

X LARG E

XX LARG E

3-5.5

6-8.5

9-12

13-16

17-20

1.5-4.5

5.5-8

8.5-11.5

12.5-15.5

EUR 35-37

38-42

43-46

47-50

51-54

JAP 20.5-23

24-26.5

27-30

31-34

W OME N ’ S S I Z IN G

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ME N ’ S F I X T U R E G U I D E L IN E S *Blue boxes represent evergreen / seasonal ar twork.

NEW PRODUCT VERSION

NEW PRODUCT

NEW PRODUCT GOES TO TOP 2 ROWS & OLDER PRODUCT GOES TO BOTTOM ROW OR TO MIX STYLES

NEW PRODUCT PRODUCT GOE STYLES

ALL SPECIAL COLLECTIONS SHOULD BE MERCH’D NEXT TO EACH OTHER. SIMILAR HANG TAGS ALSO SHOULD BE NEXT TO EACH OTHER IN SAME ROW

ALL SPECIAL MERCH’D NEXT TAGS ALSO SHO IN SAME ROW

ALL LIKE LENGTH SOCKS SHOULD LIVE IN THE SAME ROW. SHORTER SOCKS TO BE ON TOP ROWS WHILE LONGER SOCKS TO BE ON LOWER ROWS

ALL LIKE LENGT SAME ROW. SH ROWS WHILE LO ROWS

IF YOU DO NOT HAVE ENOUGH SKU’S DOUBLE EXPOSE TO FILL FACEOUT

IF YOU DO NOT EXPOSE TO FILL

ALWAYS PULL PRODUCT TO FRONT OF FACEOUT WHEN MERCHANDISING

ALWAYS PULL PR WHEN MERCHA

SPACE FACEOUTS EQUALLY ACROSS EACH ROW. VERTICAL COLUMNS TO BE ALIGNED AS WELL

SPACE FACEO ROW. VERTICA WELL

VERIFY ALL LENGTHS OF FACEOUTS ARE EQUAL

VERIFY ALL LEN

FOOT FORM SOCKS SHOULD BE CHANGED SEASONALLY. ALL CREW SOCKS SHOULD BE PULLED UP OVER TOP OF FORM AND EXCESS COVERED WITH PLASTIC CONE.

FOOT FORM S SEASONALLY. PULLED UP OVE COVERED WITH

FOOT FORMS TOE WILL ALWAYS FACE TO LEFT & HOUSE A RIGHT SOCK W/LOGO FACING OUT

FOOT FORMS T & HOUSE A RIGH

NEW PRODUCT VERSION

G E N E RAL NOTE S If you do not have enough SKU’s, double expose to ﬁll faceout.

NEW PRODUCT GOES TO TOP 2 ROWS & OLDER PRODUCT GOES TO BOTTOM ROW OR TO MIX STYLES ALL SPECIAL COLLECTIONS SHOULD BE MERCH’D NEXT TO EACH OTHER. SIMILAR HANG TAGS ALSO SHOULD BE NEXT TO EACH OTHER IN SAME ROW

01.

ALL LIKE LENGTH SOCKS SHOULD LIVE IN THE SAME ROW. SHORTER SOCKS TO BE ON TOP ROWS WHILE LONGER SOCKS TO BE ON LOWER ROWS IF YOU DO NOT HAVE ENOUGH SKU’S DOUBLE EXPOSE TO FILL FACEOUT ALWAYS PULL PRODUCT TO FRONT OF FACEOUT WHEN MERCHANDISING

Always pull product to front of faceout when merchandising.

SPACE FACEOUTS EQUALLY ACROSS EACH ROW. VERTICAL COLUMNS TO BE ALIGNED AS WELL VERIFY ALL LENGTHS OF FACEOUTS ARE EQUAL FOOT FORM SOCKS SHOULD BE CHANGED SEASONALLY. ALL CREW SOCKS SHOULD BE PULLED UP OVER TOP OF FORM AND EXCESS COVERED WITH PLASTIC CONE.

Space faceouts equally across each row. Vertical columns to be aligned as well. When there are multiple sizes of same product (s/m/l/xl), the smaller product goes in front of lager towards the end of faceout.

FOOT FORMS TOE WILL ALWAYS FACE TO LEFT & HOUSE A RIGHT SOCK W/LOGO FACING OUT

SIDE ELEVATION

FRONT ELEVATION

MERCHANDISING SHEET

MEN’S SINGLEWIDE NEW PRODUCT VERSION

ISSUE DATE

SHEET # 1 OF 4

04/28/2016

03.

02.

ALL LIKE LENGTH SOCKS SHOULD LIVE IN THE SAME ROW. SHORTER SOCKS TO BE ON TOP ROWS WHILE LONGER SOCKS TO BE ON LOWER ROWS

No merchandising Men’s and Women’s faceouts/product on same side of ﬁxture at any time.

IF YOU DO NOT HAVE ENOUGH SKU’S DOUBLE EXPOSE TO FILL FACEOUT ALWAYS PULL PRODUCT TO FRONT OF FACEOUT WHEN MERCHANDISING SPACE FACEOUTS EQUALLY ACROSS EACH ROW. VERTICAL COLUMNS TO BE ALIGNED AS WELL VERIFY ALL LENGTHS OF FACEOUTS ARE EQUAL FOOT FORM SOCKS SHOULD BE CHANGED SEASONALLY. ALL CREW SOCKS SHOULD BE PULLED UP OVER TOP OF FORM AND EXCESS COVERED WITH PLASTIC CONE. FOOT FORMS TOE WILL ALWAYS FACE TO LEFT & HOUSE A RIGHT SOCK W/LOGO FACING OUT

SIDE ELEVATION

FRONT ELEVATION

SIDE ELEVATION MERCHANDISING SHEET

S I D E V I EISSUEWDATE

M E RCHAN DI S I NG H I E RARCHY

3 FOOT FORM DISPL AY

04/28/2016

FRONTSIDE ELEVATION ELEVATION MEN’S SINGLEWIDE SHEET # 1 OF 4

SINGLEWIDE

MERCHANDISING SHEET

30 PEGS

MEN’S DOUBLEWIDE MERCHANDISING SHEET

18 PEGS

ISSUE DATE

CAPACIT Y: UNIT HOLDS

SHEET # 2 OF 4 ISSUE DATE 04/28/2016

CAPACIT Y: UNIT HOLDS

04/28/2016

SIDE PANNEL

1. Hang-tags 2. Style/ Color 3. New/ Old 4. Height

FRONT ELEVATION

DOUBLEWIDE

360 - 414 UNITS

216 - 252 UNITS

MEN’S SINGLEWIDE SHEET # 1 OF 4

GR APHIC

.01

.02

.03

Please use size M whenever possible on footforms.

New products go to the top two rows. Older products go to the bottom row (or to mix styles).

All special collections should be grouped together on same row.

All crew socks should be pulled over the top of form and excess covered with plastic cone.

All same styles on a similar faceout unless otherwise noted.

Similar hang--tags should also be grouped on same row.

Please change foot-form socks seasonally.

Verify that all lengths of faceouts are equal.

All like length socks should be grouped together on same row - Shorter socks on top rows, longer socks on lower rows.

Foot-form toes should always face left & please use a right sock with Stance logo facing out.

ME N â&#x20AC;&#x2122; S S E A S ON A L F I X T U R E

. MENS .

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W OME N ’ S F I X T U R E G U I D E L IN E S

GENERAL NOTES :

-If you do not have enough SKU’s, double expose to fill faceout. New products go to the top two rows. Older products go to the bottom row (or to mix styles).

All same style on a similar faceout unless otherwise noted.

All special collections should be grouped together on same row.

-Always pull product to front of faceout when merchandising.

Similar hang-tags should also be grouped on same row.

-Space faceouts equally across each row. Vertical columns to be aligned as well. -When there are multiple sizes of the same product (s/m/l/xl), the smaller product goes in front of larger towards the end of faceout.

All like length socks should be grouped together on same row. Shorter socks on top rows, longer socks on lower rows.

Verify that all lengths of faceouts are equal.

-No merchandising Men’s and Women’s faceouts/product on same side of fixture at any time.

MERCHANDISING HEIRARCHY:

-Hangtags -Style/Color -New/Old -Height

SIDE VIEW

DOUBLEWIDE 30 PEGS

SINGLEWIDE 18 PEGS

SIDE PANNEL GR APHIC

CAPACIT Y: UNIT HOLDS 360 - 414 UNITS

CAPACIT Y: UNIT HOLDS 216 - 252 UNITS

W OME N â&#x20AC;&#x2122; S S E A S ON A L F I X T U R E S

. FRONT R ACK .

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RUN TAB honor tab lw

endeavor tab

momentum tab

speed tab

M218A17HON blk / black

M218A17HON wht / white

M248A17END vol / volt

M248A17MOM mnt / mint

M248A17SPE pur / purple

*4/15 delivery

RUN CREW LITE

honor tab lw

RUN QUARTER

RUN TAB LITE

ME N â&#x20AC;&#x2122; S R U N C OL L E C T ION

momentum qtr

uncommon solids qtr M348A17UNC blk / black

honor crew lw

empower crew

M418A17HON blk / black

M418A17HON wht / white

M418A17EMP blu / blue

*4/15 delivery

uncommon solids tab

M248A17UNC blk / black

M248A17UNC nnr / neon red

RUN CREW

M348A17MOM mnt / mint

uncommon solids tab

momentum

endeavor crew

falcon crew

hysteric crew

M448A17MOM mnt / mint

M448A17END vol / volt

M448A17FAL mul / multi

M448A17HYS blk / black

uncommon solids crew

M448A17UNC blk / black

M448A17UNC blu / blue

M448A17UNC nnr / neon red

RUN TAB beta tab lite

fuel tab lite

starter zone tab

wind tab

concrete tab

motivation tab

mood tab

motion tab

recovery tab

W218A17BET vio / violet

W218A17FUE gry / grey

W218A17STA nvy / navy

W218A17WIN grn / green

W248A17CON blk / black

W248A17MOT pur / purple

W248A17MOO vio / violet

W248A17MTN blu / blue

W248A17REC pnk / pink

*4/15 delivery

RUN CREW

RUN TAB LITE

W OME N â&#x20AC;&#x2122; S R U N C OL L E C T I ON

beta crew

fuel crew

mood crew

motivation crew

concrete crew

recovery crew

speed of light

gladiator crew

wind crew

W448A17BET vio / violet

W448A17FUE gry / grey

W448A17MOO vio / violet

W448A17MOT pur / purple

W448A17CON blk / black

W448A17REC pnk / pink

W448A17SPE blu / blue

W448B17SPE mul / multi

W448B17WIN grn / green

*4/15 delivery

starter zone crew W448B17STA nvy / navy

RUN OTC

SANRIO COLLECTION

*4/15 delivery

concrete otc

motivation otc

W448A17CON blk / black

W448A17MOT pur / purple

hello kitty tab

hello kitty crew

W248A17HEL gry / grey

W548A17HEL gry / grey

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@stancerun /stancesocks @stancesocks stance.com