Standard Merchandising Co.

Owned & operated in Camden, NJ, B.ella is an American lifestyle sock and hosiery brand that launched in 1999. The seasonal collections are known for the brand’s luxury yarns (cashmere, cashmere blends, extra fine merino wool, to name a few), inspired design, and attention to fit are proudly designed, manufactured & distributed in the USA by Standard Merchandising Company. B.ella’s quality tights are knit in Italy. B.ella is available in over 1,000 department and specialty stores worldwide and on